by Ray Schultz on Jan 22, 5:29 PM
Consumers are demanding that businesses share their values and beliefs. But they still want free shipping above all else, CommerceNext reports.
by Ray Schultz on Jan 21, 2:34 PM
More people are shopping online, but less than half solve problems on the first contact, least of all through email, The Northridge Group reports.
by Ray Schultz on Jan 20, 4:19 PM
Brands hope for drop-and-drag editors and strong personalization and segmentation capabilities, Campaign Monitor reports.
by Ray Schultz on Jan 19, 2:53 PM
Almost two-thirds of small businesses fail to employ a CRM or other automated system, Visual Objects reports.
by Ray Schultz on Jan 18, 3:39 PM
Buyer attention is a key metric in predicting whether communications will lead to a sale.
by Ray Schultz on Jan 15, 5:49 PM
But ABM now gets 27% of the average B2B marketing budget, the ABM Leadership Alliance reports.
by Ray Schultz on Jan 14, 5:38 PM
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online.
by Ray Schultz on Jan 13, 3:59 PM
Firms saw a 50% increase in digital sales YoY for a global total of $1.1 trillion, but retailers should prepare themselves for "returnageddon."
by Ray Schultz on Jan 12, 5:31 PM
Direct mail is a distant second. But preferences in how they give depend on age and political affiliation, Data Axle reports.
by Ray Schultz on Jan 11, 3:42 PM
The paid-subscription model is practically nonexistent for small publishers, the What If Media Group reports.
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