Still, many younger people plan to focus on the meaning of the holiday -- and they don't want advertising, Fullscreen reports.

Ecommerce brands are planning later this year. They are worried about revenue and some are doing no peak-season marketing, Yieldify reports.

Only one company sent a personalized email in five minutes, Workato reports.

Consumers are more comfortable with digital than they were last year, CCW Digital reports.

Twin studies show that shoppers want a seamless customer experience -- and personalization.

Most B2B marketers are using multiple channels, and those that do see better results, PFL and Demand Metric report.

Promotional email response rose by 29.37% YoY, but transactional opens and conversions jumped even more, Omnisend reports.

Many want faster email response and clearer answers to questions, Drift and Heinz Marketing report.

The COVID-19 pandemic has led to email budget cuts in 40% of companies, and to increases in 11%, Litmus reports.

Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition.