People like email promotions -- as long as they are fair and not sent too often, Forrester reports.
You've been handed the job of putting out the newsletter. Here are tips for making it easier (and more effective).
The countdown has begun -- GDPR is looming, and many firms are still not prepared, an IBM survey found.
Calm down, everyone -- the threat known as EFAIL will have little or no impact on email marketing.
Artificial intelligence will be used in most customer interactions within a few years, studies show. Here's why.
A new study by the CMO Council found this shocking result: most firms aren't making all the money they can from their customers.
Half of all U.S. shoppers like personalized messages. But fewer do in Europe, McKinsey finds in a survey.
Personalization is the most widely used tactic in lead nurturing. But firms are plagued by lack of time, staff and budget.
The dreaded GDPR may not be so bad after all -- even the enforcers lack the wherewithal to deal with it, Reuters reports.