Still, many younger people plan to focus on the meaning of the holiday -- and they don't want advertising, Fullscreen reports.
Ecommerce brands are planning later this year. They are worried about revenue and some are doing no peak-season marketing, Yieldify reports.
Only one company sent a personalized email in five minutes, Workato reports.
Consumers are more comfortable with digital than they were last year, CCW Digital reports.
Twin studies show that shoppers want a seamless customer experience -- and personalization.
Most B2B marketers are using multiple channels, and those that do see better results, PFL and Demand Metric report.
Promotional email response rose by 29.37% YoY, but transactional opens and conversions jumped even more, Omnisend reports.
Many want faster email response and clearer answers to questions, Drift and Heinz Marketing report.
The COVID-19 pandemic has led to email budget cuts in 40% of companies, and to increases in 11%, Litmus reports.
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition.