• Email Armageddon: Trump And Pelosi Battle It Out In Inboxes
    The televised impeachment has led to email explosions on both sides, eDataSource reports.
  • Brands Feel Heat From CCPA: Less Than Half Are Ready For It, Study Says
    Companies feel their data practices are not mature, Osterman Research reports, and senior management is uninformed about the law's provisions at most firms.
  • Holiday Nerves: Retailers Sweat Short Season, Amazon, Tariffs, Adobe Reports
    Email remains a preferred channel -- and brands are offering Buy Online, Pick Up In Store (BOPIS) and experiential shopping.
  • Going To Boston Proper: An Email Case Study
    Women's fashion brand Boston Proper had a limited triggered email program, but sought to engage "people who had opted in but were not known or recognized."
  • The Mobile Gap: Consumers Let Unread Emails Pile Up, But Not SMS
    People are more wary about sharing their phone numbers than their email addresses, Sinch finds.
  • Grinning Faces And Smiling Eyes: Why Use Emojis?
    Now there are animated, 3D emojis called emotes for use by streamers.
  • The Dash To Cyber Monday: Research Shows An Earlier Shopping Cycle
    Last year, holiday-themed emails pulled lower open rates -- but higher conversions than the year before, Yes Marketing reports.
  • Spam Won't Get You Elected: Presidential Hopefuls Flunk Email Marketing 101, Study Shows
    Campaigns are not following email best practices, and this is causing their messages to end up in spam folders and promotion tabs, Twilio reports.
  • Every Day's A New Day At 'Newsday'
    The Long Island daily blasts out emails -- regularly -- with no attempt at personalization.
  • Data Dysfunction: Brands Face Hurdles Integrating With ESPs
    Retailers suffer over 10 data malfunctions per month, The Relevancy Group reports.
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