• Content Clutter: Web Ads And Notices 'Assail The Eye'
    The web is filled with intrusions that keep you from getting to the content.
  • Wine Whisperer: How Vivino Uses Email To Sell Fine Vino
    Vivino is shooting for $1 billion in wine sales within two years. But it had to clean up its email to get where it is today.
  • B2B Reality: Content Is First In ROI, Email Second
    Email is on its way in producing ROI. But only a third of B2B marketers consider proving ROI a priority, Contentive reports.
  • Email Horsepower: Channel Still Produces The Best ROI
    Email beats social by a wide margin when it comes to return on investment, Campaign Monitor reports.
  • Unwelcome Emails: Channel Should Not Be Used For Collections
    Consumers seem to prefer digital channels. But that doesn't mean they want to be nagged by email.
  • Millennials Get It: They're Most Open To Retail Email
    Baby boomers are crankier about everything, from excessive email to long checkout lines, a study by Euclid finds.
  • Email Safe Haven: Are Facebook's Policies Driving Brands Away?
    Email offers greater control than Facebook, PowerInBox CEO Jeff Kupietzky says, and email can be used in a more targeted way without fear of "capricious decisions of what's acceptable."
  • Traveling Light: Retailer Sends Less Emails, Makes More Money
    TUMI, a Samsonite brand, upgraded its email program with a customer data platform.
  • Global Sieve: Few Brands Have DMARC In Place, Especially In China
    U.S. e-tailers are not doing well when it comes to DMARC adoption. But Chinese brands are worse, 250ok reports.
  • Count Us Out: Consumers Exercise Their GDPR Rights
    The Facebook-Cambridge Analytica scandal has increased consumer wariness about data in the UK and Ireland.
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