B2B content marketers plan to increase their social media and website use. Fewer plan to boost their e-letter production, Walker Sands Communication reports.
Small businesses are not investing in email, yet it's one of the top three channels they use, according to The Manifest.
Despite privacy concerns, most retail shoppers worldwide embrace both online and offline, Periscope By McKinsey reports.
Almost 20% of affected businesses will spend $1 million or more to comply with the California Consumer Privacy Act.
Traditional email systems are not enough -- but CDPs may not be the answer, according to a Winterberry study.
Only 3.4% of B2B marketers feel their content is extremely effective, Heinz Marketing reports. Are they flooding inboxes with irrelevant material?
Lounge Lizard advises email marketers to avoid all of the following pathologies.
Retailers are most likely to show ROI from their efforts, according to a study by Monetate.
The Alliance Data study also finds that shoppers value clearly written emails, and that personalization must be on target.
Don't tell us chatbots will destroy email, especially when they are being offered through Facebook Messenger. Chatbots will never produce email's ROI.