• Email Brain Candy: Neuroscientist Measures Psych Response To Videos
    by Ray Schultz on Aug 4, 5:25 PM
    People were happier when they viewed emails with video than when reading plain text emails, a Vidyard study shows.
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  • Personalization Rage: What Consumers Will Do When Brands Get It Wrong
    by Ray Schultz on Aug 3, 12:30 PM
    They'll unsubscribe, drop your app and complain to customer service, Movable Ink reports.
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  • Snapping Up The Apps: What People Want, And How They're Using Them
    by Ray Schultz on Aug 2, 4:55 PM
    Most people feel apps have become a critical part of their lives, AppDynamics reports.
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  • B2B The Force: Should Executives Be Sales Drivers Or Growth Enablers?
    by Ray Schultz on Jul 30, 5:40 PM
    Marketing and digital design play important roles in B2B development, Stein IAS and WARC report.
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  • The Itch To Travel: What Hotels And Airlines Can Do To Satisfy Demand
    by Ray Schultz on Jul 29, 5:01 PM
    User-generated travel content works well in email, the web and social, PhocusWire reports.
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  • Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
    by Ray Schultz on Jul 28, 2:41 PM
    Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report.
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  • Mindful Marketing: What Brands Are Doing To Survive In 2021
    by Ray Schultz on Jul 27, 2:59 PM
    CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
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  • The E-ffect On Engineers: Email Emerges As Top Tactic For Reaching Them
    by Ray Schultz on Jul 26, 4:55 PM
    Email is rated both as the favored channel and the most effective in 2021, engineering.com reports.
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  • Duck With Apple: Email Tracking Blockers Have A Central Flaw
    by Ray Schultz on Jul 23, 2:33 PM
    DuckDuckGo offers an anti-tracking service, but a report says that tool, and Apple's iOS 15, allow link-click tracking.
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  • Bread, Not Chocolate: Parents Are Focusing On Basic Back-To-School Needs
    by Ray Schultz on Jul 22, 4:12 PM
    Families are buying school supplies and clothes, and they want discounts, Rakuten finds.
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