• Salesforce, Facebook Drop Some Change: What Their New Purchases Mean To Email
    by Ray Schultz on Dec 4, 9:38 AM
    Salesforce is buying Slack and Facebook is acquiring Kustomer. Email will thrive under both mergers.
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  • Touchpoint Anarchy: Brands Failing To Use Data To Drive An Omnichannel Experience
    by Ray Schultz on Dec 3, 4:02 PM
    Fewer than half utilize data from email to fuel strategy, Forrester says in a study commissioned by Lucidworks.
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  • Is Q3 Where You Want To Be? Email Metrics Went Up -- But So Did Unsubscribes
    by Ray Schultz on Dec 2, 4:12 PM
    The finance and media sectors had a good quarter -- but the travel business suffered as people stayed at home, Cheetah Digital reports.
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  • Thanksgiving Leftovers: Online Sales And Email Volume Peaked Prior To The Holiday Itself
    by Ray Schultz on Dec 1, 6:05 PM
    Oracle reports that email opens and revenue fell on Thanksgiving and Black Friday.
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  • A Merry Mobile Friday: Phone Usage Rose To 70%, But Desktops Drove Conversions
    by Ray Schultz on Nov 30, 5:16 PM
    Email helps get shoppers to digital storefronts on Black Friday. But deals were spread out over two months for some brands, Akamai reports.
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  • Digital Life And Death: SMBs Have To Adapt Now, CEO Warns
    by Ray Schultz on Nov 27, 2:32 PM
    Small businesses are almost out of time in moving to digital, says Steffen Schebesta, CEO of North America for Sendinblue. Here's what he advises.
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  • Can AI Write? Firm Uses Technology To Create Email Subject Lines
    by Ray Schultz on Nov 25, 2:14 PM
    A poll of journalists and PR experts found that AI-written subject lines were well done. But would people who found them in their inbox respond?
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  • Is The Email Customer Experience A Black Hole? Yes -- For 30% Of Ecommerce Brands
    by Ray Schultz on Nov 24, 5:22 PM
    A staggering 41% of global ecommerce companies do not offer email customer support, Netomi reports. But DC Shoes exceeds the ecommerce benchmark for email support, among other top performers.
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  • Ecommerce Eats: Consumers Turn To Online Grocery Shopping
    by Ray Schultz on Nov 23, 5:54 PM
    Three-fourths of all shoppers now buy groceries online, Clinch reports. And they want personalized messaging.
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  • Pandemic Entitlement: Consumers Demand More Online, Experian Finds
    by Ray Schultz on Nov 20, 1:34 PM
    Some shoppers are quick to abandon carts.The good news is that most feel their online expectations are being met.
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