Enterprise companies face challenges when sending email. MessageGears CEO Roger Barnette explains why.
User-generated content is now possible in email, thanks to some new services.
it's not often we can have a laugh at Amazon's expense. But this week's gaffe is good for a few yuks.
Email remains the second medium of choice for both event marketers and attendees.
Email copywriting is easier than you think. Just keep it short and simple - and use graphics!
You may soon need multiple layers of permission -- at least in Europe. We may be reaching the age of the triple or even quadruple opt-in, in which the consumer will have to give explicit permission for each of several activities.
Google experiences worldwide service disruptions. What does it mean for email marketers?
Marketers can serve customers with effective contextual emails. Ask HSN.
Email marketers think they're doing better than their competitors. Personalization is their goal -- and their biggest challenge.
Movable Ink helps firms use data to drive content. Here's an update from CEO Vivek Sharma.