Women's fashion brand Boston Proper had a limited triggered email program, but sought to engage "people who had opted in but were not known or recognized."
People are more wary about sharing their phone numbers than their email addresses, Sinch finds.
Now there are animated, 3D emojis called emotes for use by streamers.
Last year, holiday-themed emails pulled lower open rates -- but higher conversions than the year before, Yes Marketing reports.
Campaigns are not following email best practices, and this is causing their messages to end up in spam folders and promotion tabs, Twilio reports.
The Long Island daily blasts out emails -- regularly -- with no attempt at personalization.
Retailers suffer over 10 data malfunctions per month, The Relevancy Group reports.
But marketers lose out when they neglect channel and frequency preferences, Twilio finds. Among channels, email is first.
UK fashion retailers score higher read and deliverability rates than U.S. firms, Iterable reports.
Email is a preferred channel through all stages of the college selection process, Eduventures reports.