Email is the second most utilized medium, Salesforce finds in this year's State of Marketing study. And most top performers sync their commerce systems with marketing emails.
Firms fear their brands will be hurt by impersonation attacks -- but IT people are more concerned than marketers, according to a study.
Few firms believe they have a solid grasp of attribution, and less than half say it is influencing their spending across channels, ClickZ and fospha report.
The new feature allows marketers to post logos and custom images to help their emails stand out.
There is a certain creep factor here. If Alexa is reading your emails, that means Amazon is, too.
Welcome to BFCM, as the Black Friday weekend is known. Brands did well, and are looking forward to New Year's Day, research shows.
National Coffee Day outperformed all other events in Q3 with a CTO of 23.9%, while Black Friday in July did better than National Dog Day, Yes Marketing reports.
A survey by Retail Touchpoints points to the wide use of email in acquisition.
IT Governance finds a high level of understanding -- less than 1% ask "What is a privacy notice?" Yet only a minority are fully compliant.
Urbandoor, a firm that is looking to automate business travel, has selected Dyspatch as its content management system.