But ABM now gets 27% of the average B2B marketing budget, the ABM Leadership Alliance reports.
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online.
Firms saw a 50% increase in digital sales YoY for a global total of $1.1 trillion, but retailers should prepare themselves for "returnageddon."
Direct mail is a distant second. But preferences in how they give depend on age and political affiliation, Data Axle reports.
The paid-subscription model is practically nonexistent for small publishers, the What If Media Group reports.
Almost half are burdened with tech stacks that under-deliver on goals, RollWorks and Ascend2 report.
Most brands are increasing their ecommerce budgets and headcounts this year, Namogoo and Astound Commerce report.
Nick Runyon, CMO of PFL, explains how direct-mail packages filled with 'stuff' can move B2B prospects through the sales funnel.
Designmodo describes the trends that will dominate email design this year.
Deloitte describes technologies that can help retailers create bespoke customer experiences.