Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their top concern.
Yet two thirds of marketers have already integrated Gen AI into their tech stacks, SOCi reports.
Many B2B professionals are not yet using AI to a great extent on their jobs, Ascend2 reports.
Almost half of all cyber weekend purchases were repeats, Klaviyo reports.
Marketers face many challenges, Canto and Ascend2 report, in delivering a range of content.
Identity recognition was stronger on desktop than on mobile, Bluecore reports. Website traffic fell on Black Friday by 1.5% YoY, according to Bluecore's Black Friday Benchmarks.
Sales and traffic overall were relatively flat, Salesforce reports.
Teams need to create Tone of Voice guidelines to help reduce the labor involved in trying to perfect their tone in copywriting.
The most popular channel is websites, followed by mobile apps, Storyblok reports.
Most small businesses are optimistic -- but they say inflation is still hurting them, American Express reports in its study.