• Cyber Crackdown: UK Agency Reports Dwindling Number Of Attacks
    The number of attacks has declined, but GDPR may be getting in the way of reporting. Desperate crooks are turning to 160-year-old scams.
  • Big Bucks In BEC: The Crooks Are Making Billions, Government Report Says
    Financial and governmental institutions are being widely victimized. And most of the stolen money is staying right in the U.S.
  • The Email Welcome Mat: Hotel Benchmarks From Across The Globe
    Hotels in the U.S. and Canada lag behind some of their counterparts overseas in opens and clisks, Revinate reports.
  • Word-Of-Mouth Marketing: What Makes Consumers Choose Financial Brands
    Email is part of the mix, but some younger consumers complain about frequency, Yes Marketing reports.
  • GDPR Health Watch: Firms Are Recovering Their Data
    The initial impact on email was a shock. But firms have turned around their database losses, Yieldify reports.
  • Prime Crime: Crooks Move In On Big Summer Shopping Day
    Consumers are warned about PDF attachments that resemble the Amazon log-in page. That's only one threat.
  • Single-Channel Challenge: Most SMBs Provide Limited Customer Experience
    Only a few small brands have a single view of the customer, Maropost finds in a study.
  • Reading Gender Tea Leaves: The Dangers In PC Marketing
    Jo Ellison notes that she is a cis woman. Do you know what that means, and how to reflect it in email copy?
  • B2B Best: You Have To Capture Emails Early In The Process
    Demand Gen reports that buyers are engaging earlier, and expect brands to understand their business.
  • It's War On Subject Lines: Suit Against Eddie Bauer Seeks Almost $1 Billion
    A consumer says the "50% off everything" line doesn't mean what it says. Eddie Bauer fights back.
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