One amendment requires that data brokers register with the state AG. But B2B firms have a one-year exemption for some provisions.

Emails are seen as useless when they contain overt marketing and have unclear subject lines, PR Newswire finds in a study.

But consumers are still spending over three hours a day on work emails, and over two hours on personal messages, a study finds.

The Sailthru Index ranks retail brands by performance in several channels, including email.

Almost 90% now use personalization, but not many are at the advanced stage, Liveclicker and The Relevancy Group report.

Small firms are succeeding with their email content strategies, yet face challenges such as improving the quality of leads, SharpSpring and Ascend2 report.

A BullGuard study finds Germans are more concerned about privacy than British and American consumers.

A study shows that less than half of businesses are in compliance in the UK, and many are now less interested in GDPR.

Statistics show that marketers rate paper mail as more efficient than email. But both have their place in the mix.

Neiman Marcus sent the most emails of any retail brand, but none were personalized, SmarterHQ reports.