Are you personalizing your email -- right down to the time of day it is sent? Here are some insights on how to run a tailored email program.
People are more plugged in online -- except when they don't want to be, Euromonitor reports.
Gmail could turn out to be the only gateway to the inbox. That would be the end of email marketing.
Orders and revenue increased -- and so did mobile use, Salesforce reports.
The GDPR is getting sillier and sillier. Now it is threatening an old Christmas practice, a report says.
Lester Wunderman was not focused on email marketing in particular. But everything he did paved the way for it.
The EFF alleges that government bodies use a third-party firm to "surreptitiously" track emails they send.
Email gets the third-highest share of paid media budgets in B2B. And it is the most effective lead-generation channel, Spiceworks reports.
They expect variety and savings. And email is their favorite messaging channel, Digitas reports.
CMOs stay up at night worrying about ROI -- and about everything from content creation to the #MeToo movement, BrandKeys reports.