• Snuggly 'Smarketing': When B2B Sales And Marketing Are Fully Aligned
    The two sides -- sales and marketing -- are fully integrated at roughly a third of companies, Convince & Convert and Ascend2 report.
  • Upsetting The Apple Cart: Tips On How To Cope With Mail Privacy Protection
    Twilio SendGrid warns that open rates are now inflated and less reliable, thanks to the explosion of machine opens.
  • Selling The Outdoors: How Brands And Retailers Connect
    Big-ticket dealers are driven by price and brand reputation when choosing manufacturers, Huebner Marketing and Ascend2 report.
  • School For Scoundrels: Phishing Kits Lower Barrier To Entry For Email Fraud
    There has been a 55% increase in phishing kits imitating Amazon in October and November, Egress reports.
  • Mopey Monday: It's Now Less Cyber Monday Than Cyber Month, Adobe And Salesforce Say
    Sales were expected to be flat with last year, but stronger for the entire month of November due to earlier shopping by consumers.
  • Mind Your P's And Q's: 4 Ways To Improve Your Email Results
    Savvy subject lines, good puns, the right repetition are among the moves experts recommended as best email practices.
  • Get Up And Go November: Early Sales Figures Reflect Surge Demand
    Adobe expects spending to hit $207 billion for the full season (Nov. 1 to Dec. 31), representing 10% growth YoY.
  • Holiday Apple Pie: MPP Is Having An Impact At A Bad Time
    The email complaint rate has risen even as unsubscribes have gone down, Validity reports.
  • Fear Of Checkout: Emotional Reasons For Cart Abandonment
    Shoppers are insecure about money. And some fill up carts simply to make themselves feel good - with no intention of buying, Brandwatch reports.
  • Global Grumpiness: Consumers Are Unhappy With Their Digital Experience
    Businesses are racing to catch up with rising customer expectations, two studies show.
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