• Email Brain Candy: Neuroscientist Measures Psych Response To Videos
    People were happier when they viewed emails with video than when reading plain text emails, a Vidyard study shows.
  • Personalization Rage: What Consumers Will Do When Brands Get It Wrong
    They'll unsubscribe, drop your app and complain to customer service, Movable Ink reports.
  • Snapping Up The Apps: What People Want, And How They're Using Them
    Most people feel apps have become a critical part of their lives, AppDynamics reports.
  • B2B The Force: Should Executives Be Sales Drivers Or Growth Enablers?
    Marketing and digital design play important roles in B2B development, Stein IAS and WARC report.
  • The Itch To Travel: What Hotels And Airlines Can Do To Satisfy Demand
    User-generated travel content works well in email, the web and social, PhocusWire reports.
  • Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
    Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report.
  • Mindful Marketing: What Brands Are Doing To Survive In 2021
    CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers.
  • The E-ffect On Engineers: Email Emerges As Top Tactic For Reaching Them
    Email is rated both as the favored channel and the most effective in 2021, engineering.com reports.
  • Duck With Apple: Email Tracking Blockers Have A Central Flaw
    DuckDuckGo offers an anti-tracking service, but a report says that tool, and Apple's iOS 15, allow link-click tracking.
  • Bread, Not Chocolate: Parents Are Focusing On Basic Back-To-School Needs
    Families are buying school supplies and clothes, and they want discounts, Rakuten finds.
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