• Promotional Pitfalls: What To Do And Not Do In Email
    People like email promotions -- as long as they are fair and not sent too often, Forrester reports.
  • Cranking Out The Newsletter: 14 Ways To Streamline The Process
    You've been handed the job of putting out the newsletter. Here are tips for making it easier (and more effective).
  • Seven Days In May: That's All There Is Before GDPR Takes Effect
    The countdown has begun -- GDPR is looming, and many firms are still not prepared, an IBM survey found.
  • Will EFAIL Derail Email? No Worries
    Calm down, everyone -- the threat known as EFAIL will have little or no impact on email marketing.
  • AI Ascends: Why It Is Taking Over Email Marketing
    Artificial intelligence will be used in most customer interactions within a few years, studies show. Here's why.
  • CMO Learning Curve: They're Not Up To Speed On Transactional Email
    A new study by the CMO Council found this shocking result: most firms aren't making all the money they can from their customers.
  • Google Walks Back Data-Scanning Comments To NBC
    Google doesn't scan emails. Except when it does. It's all there in the new privacy policy. Got that?
  • Personalization Gets A Like -- From Some Consumers, Anyway
    Half of all U.S. shoppers like personalized messages. But fewer do in Europe, McKinsey finds in a survey.
  • Follow That Lead: Email And The Challenges Of B2B Marketing
    Personalization is the most widely used tactic in lead nurturing. But firms are plagued by lack of time, staff and budget.
  • A Slow Start: European Regulators Aren't Ready For GDPR
    The dreaded GDPR may not be so bad after all -- even the enforcers lack the wherewithal to deal with it, Reuters reports.
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