by Ray Schultz on May 23, 3:52 PM
On the negative side, GDPR has made big and powerful companies even bigger and more powerful.
by Ray Schultz on May 20, 12:58 PM
Lack of staff is leading to low team morale and burnout and poor campaign launches, Aventi Group reports.
by Ray Schultz on May 19, 3:53 PM
Most people have at least one shopping app on their phone, and half have more than four, NewStore reports.
by Ray Schultz on May 18, 2:33 PM
Only 10% of CDP owners feel their CDP meets all their needs, Zeta Global and Forrester report.
by Ray Schultz on May 17, 5:45 PM
Brands should focus on behavior and conversions, says Breinify CEO Diane Keng.
by Ray Schultz on May 16, 5:29 PM
Only 18% of firms say their customer experience is excellent, but 54% feel it is above average, Pedowitz Group and Ascend2 report.
by Ray Schultz on May 13, 1:28 PM
Most feel that their companies are not investing in data technology, Pathlight reports.
by Ray Schultz on May 12, 4:33 PM
Marketing leaders also gripe that more time is spent accessing data than using it to make decisions, Adverity reports.
by Ray Schultz on May 11, 4:09 PM
Email is one of the top three content delivery channels for SMBs, the Meta Branded Content Project reports.
by Ray Schultz on May 10, 11:00 AM
Most say their consumer experience is more important than a brand's products and services. B2C and B2B customers now expect brands to earn their loyalty by treating them well and reflecting their values, a Salesforce study finds.