Salesforce is buying Slack and Facebook is acquiring Kustomer. Email will thrive under both mergers.
Fewer than half utilize data from email to fuel strategy, Forrester says in a study commissioned by Lucidworks.
The finance and media sectors had a good quarter -- but the travel business suffered as people stayed at home, Cheetah Digital reports.
Oracle reports that email opens and revenue fell on Thanksgiving and Black Friday.
Email helps get shoppers to digital storefronts on Black Friday. But deals were spread out over two months for some brands, Akamai reports.
Small businesses are almost out of time in moving to digital, says Steffen Schebesta, CEO of North America for Sendinblue. Here's what he advises.
A poll of journalists and PR experts found that AI-written subject lines were well done. But would people who found them in their inbox respond?
A staggering 41% of global ecommerce companies do not offer email customer support, Netomi reports. But DC Shoes exceeds the ecommerce benchmark for email support, among other top performers.
Three-fourths of all shoppers now buy groceries online, Clinch reports. And they want personalized messaging.
Some shoppers are quick to abandon carts.The good news is that most feel their online expectations are being met.