Millennials are now the biggest users of BNPL, replacing Gen Z, PartnerCentric reports.

Costco has settled the case to eliminate the nuisance. It allegedly implied false urgency in its subject lines.

Clicks rose during the four-day event, but transactions, conversion rates and spending declined, Impact.com reports.

The experimental Email Verification Protocol would allow brands to confirm that the consumer entering it actually owns the address without the person leaving the site.

Most email marketers missed a campaign launch date last year, Knak reports.

Marketers need to focus on making the right data decision - based on the intelligence and the semantic data layer, Data Axle's Natalie Cunningham urges in a Q&A.

Only 15% of B2B leaders are working at the 1-to-1 level, versus 50% who are only using email in a "very personalized." way.

Ryan Phelan forms Strategic Growth Advisory, moving beyond channel issues to leadership questions.

TBWA]Chiat\Day LA helps Constant Contact with campaign targeting small business owners.

Contentsquare and Klaviyo partner to help brands leverage customer behavior for targeted campaigns.