• Holiday Shakeout: Bloomingdale's And Sephora Top Email Ranking
    Most retailers failed to personalize their emails based on shopper behavior. And they sent too many, SmarterHQ reports.
  • Alphabet Soup: Martech Systems Are Letting Retailers Down
    ESPs have a limited use, with A/B testing being the most popular task, Forrester reports.
  • Before, After And In The Middle: Consumers Cite Retail Message Choices
    A study finds 35% of consumers prefer email before shopping vs. 19% who prefer text, while after purchase 49% prefer email, 24% opt for text and 27% prefer online chat.
  • You Don't Need ESP To Choose An ESP
    Email service providers are offering new features, often at lower prices, Acxiom's Carolyn Nye reports.
  • The Limits Of Loyalty: Brands Have Data, But Not All Are Using It
    Only 34% of firms with loyalty programs are using data to find like-minded customers, PDI finds.
  • Is Text Next? Automotive Marketing Exec Says It Will Replace Email
    Brian Pasch says email is an outmoded channel, and that consumers prefer texting. But is it really either-or?
  • The Hole In The CDP Donut: How Email Marketers Can Fill It In
    Customer data platforms are weak on privacy compliance. That's because many don't put data first, Tealium says.
  • Email Stealth Attacks: New Ways Of Breaching Legacy Systems
    Security providers have failed to block dangerous emails, INKY asserts in a report.
  • GDPR Rumblings: CMPs Aren't Keeping Up, MIT Warns
    Most websites bury "reject all" buttons two layers deep. But "accept all" buttons are never hidden.
  • Ecommerce Holiday Haul: Mobile Drives Online Growth
    Adobe and Salesforce report a digital sales bonanza, with $142.5 billion being racked up in the U.S. alone.
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