• Holistic Emails: What AMP Can Do For Marketers
    AMP goes beyond the features offered by interactive emails, Dyspatch claims in a new paper.
  • Bespoke CX: The Main Hurdles To Pursuing An Effective Strategy
    Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports.
  • Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It
    The answer to the end of the cookie is to talk to customers directly via email and direct mail, using first-party data, says direct marketing expert Ron Jacobs.
  • Going For The Big Spend: B2C Marketers Boosting Their Messaging Budgets
    Almost all expect their spending on email, text and push to increase in 2021, MessageGears reports.
  • Brand Bonding: Most Consumers Remain Loyal During The Pandemic
    Upper-income households are more likely to trust brands with their personal data, GfK reports.
  • Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And Usage
    Most companies are putting a priority on use of data and measurement to navigate the socioeconomic situation.
  • The Growing Victim List: Data Breaches Rose In Q1, Hitting More People
    The number of people affected by breaches is up from the Q4 2020 total, but down from Q1 2020. Email remains a primary attack vehicle, Identity Theft Resource Center reports.
  • The Buzz On B2B: Email Is Tops For Both Acquisition And Retention
    B2B marketers agree that things will return to normal, but they differ in terms of when it will happen, with some saying it won't happen until 2022, MeritB2B reports.
  • Tip-Top Tech: Six Trends That Will Redefine Digital Marketing
    From customer data ownership to omnichannel audience modeling, these are the things that every brand must understand, Deloitte Digital says.
  • Digital Boomerang: New Online Customers Drive Boost In Returns
    Customer acquisition boomed in 2020, Alliant reports. New customers spent 144% more last year than they did in 2019.
« Previous Entries