IT is first in conducting high-level analytics and using feedback from surveys, Wunderman Thompson Technology and Sitecore report.

Most ABM leaders say their marketing strategy misses the mark, Integrate and Heinz Marketing report.

Consumers and brands have different views about the building blocks of trust, Deloitte Digital and Twilio report.

Almost a third of shoppers are starting in October, prompting Fluent to say, "October is the new November."

Almost 60% of brands consider accessibility during email production, Pathwire and Ascend2 report.

But many small businesses have cultural objections to automation, believing that some functions should be handled by humans, Skynova reports.

The challenges include maintaining data quality and cross-department cooperation, Ascend2 and SharpSpring report.

Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging reports.

Almost 80% of ecommerce brands have no personalization on their sites and 62% cannot handle demand surge, Coleman Parkes reports.

Gen Z is more swayed by social media ads than Millennials. Neither group may be seeing enough email, according to a Progressive Grocer survey.