Most retailers failed to personalize their emails based on shopper behavior. And they sent too many, SmarterHQ reports.
ESPs have a limited use, with A/B testing being the most popular task, Forrester reports.
A study finds 35% of consumers prefer email before shopping vs. 19% who prefer text, while after purchase 49% prefer email, 24% opt for text and 27% prefer online chat.
Email service providers are offering new features, often at lower prices, Acxiom's Carolyn Nye reports.
Only 34% of firms with loyalty programs are using data to find like-minded customers, PDI finds.
Brian Pasch says email is an outmoded channel, and that consumers prefer texting. But is it really either-or?
Customer data platforms are weak on privacy compliance. That's because many don't put data first, Tealium says.
Security providers have failed to block dangerous emails, INKY asserts in a report.
Most websites bury "reject all" buttons two layers deep. But "accept all" buttons are never hidden.
Adobe and Salesforce report a digital sales bonanza, with $142.5 billion being racked up in the U.S. alone.