Consumers are demanding that businesses share their values and beliefs. But they still want free shipping above all else, CommerceNext reports.
More people are shopping online, but less than half solve problems on the first contact, least of all through email, The Northridge Group reports.
Brands hope for drop-and-drag editors and strong personalization and segmentation capabilities, Campaign Monitor reports.
Almost two-thirds of small businesses fail to employ a CRM or other automated system, Visual Objects reports.
Buyer attention is a key metric in predicting whether communications will lead to a sale.
But ABM now gets 27% of the average B2B marketing budget, the ABM Leadership Alliance reports.
Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online.
Firms saw a 50% increase in digital sales YoY for a global total of $1.1 trillion, but retailers should prepare themselves for "returnageddon."
Direct mail is a distant second. But preferences in how they give depend on age and political affiliation, Data Axle reports.
The paid-subscription model is practically nonexistent for small publishers, the What If Media Group reports.