Most companies have difficulty automating the customer experience, Jitterbit reports.

Artificial intelligence has seen a significant spike, as have data-related subjects, Bombora reports.

Mila, a nonprofit research institute, argues that AI should be regulated. "Most countries don't have any AI-focused regulations in place - no best practices for use and no clear penalties to prevent bad actors from using these tools to do harm," writes Valerie Pisano, president and CEO of Mila.

Email is also seeing strong growth and is rated an effective channel, Wpromote and Ascend2 report.

Few trips are initially booked because of email messages, but email has a role to play throughout the experience.

Most companies prefer to buy technology from European vendors, not big U.S. tech companies, Piwik PRO reports.

Bain & Company says brands are already deploying Gen AI, and outlines use cases.

Slightly more than half of all marketers are confident in their measurement abilities, Nielsen reports.

Email marketers plan to spend money on integrating with other channels, Litmus reports.

Paid social media content and print ads are also likely to suffer spending reductions, HubSpot reports.