Vendor is blasted for its new policy. But it counters that email unsubscribes may still be part of a broader multichannel audience.

Consumers have to be part of the process, and that requires effort on both sides, says Splice Software CEO Tara Kelly.

The DataGrail study shows most firms think they're almost ready. But some are not even compliant with GDPR.

A Mailjet study shows that e-receipts may be accompanied by privacy risks under GDPR.

Brands with clean lists and few complaints are much more likely to get their emails delivered, Return Path reports.

Google is now pursuing a privacy model -- its CEO says privacy is not a luxury good. But that phrase has to be backed up by good behavior.

Publishers don't need to pass the basket. They can finance honest journalism with ads in their e-letters, says PowerInbox CEO Jeff Kupietzky.

Full product disclosures have minimal impact, even when backed up by email and SMS reminders -- and even when the info helps readers.

Broken links to carts and checkout pages can drive people away, Decibel reports.

Even companies that put themselves at the top of the maturity scale may not have the right architecture in place, Cognetik reports.