by Ray Schultz on Dec 4, 1:41 PM
Consumers distrust irrelevant or intrusive AI-driven personalization. Data privacy is their top concern.
by Ray Schultz on Dec 1, 2:32 PM
Yet two thirds of marketers have already integrated Gen AI into their tech stacks, SOCi reports.
by Ray Schultz on Nov 30, 12:54 PM
Many B2B professionals are not yet using AI to a great extent on their jobs, Ascend2 reports.
by Ray Schultz on Nov 29, 2:47 PM
Almost half of all cyber weekend purchases were repeats, Klaviyo reports.
by Ray Schultz on Nov 28, 1:47 PM
Marketers face many challenges, Canto and Ascend2 report, in delivering a range of content.
by Ray Schultz on Nov 27, 4:09 PM
Identity recognition was stronger on desktop than on mobile, Bluecore reports. Website traffic fell on Black Friday by 1.5% YoY, according to Bluecore's Black Friday Benchmarks.
by Ray Schultz on Nov 24, 11:37 AM
Sales and traffic overall were relatively flat, Salesforce reports.
by Ray Schultz on Nov 22, 2:58 PM
Teams need to create Tone of Voice guidelines to help reduce the labor involved in trying to perfect their tone in copywriting.
by Ray Schultz on Nov 21, 4:03 PM
The most popular channel is websites, followed by mobile apps, Storyblok reports.
by Ray Schultz on Nov 20, 3:27 PM
Most small businesses are optimistic -- but they say inflation is still hurting them, American Express reports in its study.