AMP goes beyond the features offered by interactive emails, Dyspatch claims in a new paper.
Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports.
The answer to the end of the cookie is to talk to customers directly via email and direct mail, using first-party data, says direct marketing expert Ron Jacobs.
Almost all expect their spending on email, text and push to increase in 2021, MessageGears reports.
Upper-income households are more likely to trust brands with their personal data, GfK reports.
Most companies are putting a priority on use of data and measurement to navigate the socioeconomic situation.
The number of people affected by breaches is up from the Q4 2020 total, but down from Q1 2020. Email remains a primary attack vehicle, Identity Theft Resource Center reports.
B2B marketers agree that things will return to normal, but they differ in terms of when it will happen, with some saying it won't happen until 2022, MeritB2B reports.
From customer data ownership to omnichannel audience modeling, these are the things that every brand must understand, Deloitte Digital says.
Customer acquisition boomed in 2020, Alliant reports. New customers spent 144% more last year than they did in 2019.