• Millennial Scrooges: They're Planning To Buy Gifts For Themselves
    Still, many younger people plan to focus on the meaning of the holiday -- and they don't want advertising, Fullscreen reports.
  • Holiday Nerves: Ecommerce Brands Are Less Optimistic Than Last Year
    Ecommerce brands are planning later this year. They are worried about revenue and some are doing no peak-season marketing, Yieldify reports.
  • Lost Leads: B2B Firms Fail To Speedily Reply To Queries In Test
    Only one company sent a personalized email in five minutes, Workato reports.
  • The Comfy Customer: What Makes People Happy In The Era Of COVID-19
    Consumers are more comfortable with digital than they were last year, CCW Digital reports.
  • Up Against The Holidays: Consumers Plan To Shop Online, But They Demand Great Service
    Twin studies show that shoppers want a seamless customer experience -- and personalization.
  • Multichannel Head Scratcher: Email Is First in Use, Fourth In Effectiveness
    Most B2B marketers are using multiple channels, and those that do see better results, PFL and Demand Metric report.
  • Open, Click, Buy: Automated Email Metrics Boomed In Q2
    Promotional email response rose by 29.37% YoY, but transactional opens and conversions jumped even more, Omnisend reports.
  • B2B Disconnect: Customers Are Frustrated With Communications
    Many want faster email response and clearer answers to questions, Drift and Heinz Marketing report.
  • You Can't Keep A Good Emailer Down: Firms Are Sending More, Despite Resource Issues
    The COVID-19 pandemic has led to email budget cuts in 40% of companies, and to increases in 11%, Litmus reports.
  • Recovery Rises: The Cross-Channel Outlook For 2020
    Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition.
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