• Salesforce, Facebook Drop Some Change: What Their New Purchases Mean To Email
    Salesforce is buying Slack and Facebook is acquiring Kustomer. Email will thrive under both mergers.
  • Touchpoint Anarchy: Brands Failing To Use Data To Drive An Omnichannel Experience
    Fewer than half utilize data from email to fuel strategy, Forrester says in a study commissioned by Lucidworks.
  • Is Q3 Where You Want To Be? Email Metrics Went Up -- But So Did Unsubscribes
    The finance and media sectors had a good quarter -- but the travel business suffered as people stayed at home, Cheetah Digital reports.
  • Thanksgiving Leftovers: Online Sales And Email Volume Peaked Prior To The Holiday Itself
    Oracle reports that email opens and revenue fell on Thanksgiving and Black Friday.
  • A Merry Mobile Friday: Phone Usage Rose To 70%, But Desktops Drove Conversions
    Email helps get shoppers to digital storefronts on Black Friday. But deals were spread out over two months for some brands, Akamai reports.
  • Digital Life And Death: SMBs Have To Adapt Now, CEO Warns
    Small businesses are almost out of time in moving to digital, says Steffen Schebesta, CEO of North America for Sendinblue. Here's what he advises.
  • Can AI Write? Firm Uses Technology To Create Email Subject Lines
    A poll of journalists and PR experts found that AI-written subject lines were well done. But would people who found them in their inbox respond?
  • Is The Email Customer Experience A Black Hole? Yes -- For 30% Of Ecommerce Brands
    A staggering 41% of global ecommerce companies do not offer email customer support, Netomi reports. But DC Shoes exceeds the ecommerce benchmark for email support, among other top performers.
  • Ecommerce Eats: Consumers Turn To Online Grocery Shopping
    Three-fourths of all shoppers now buy groceries online, Clinch reports. And they want personalized messaging.
  • Pandemic Entitlement: Consumers Demand More Online, Experian Finds
    Some shoppers are quick to abandon carts.The good news is that most feel their online expectations are being met.
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