• Going To Boston Proper: An Email Case Study
    Women's fashion brand Boston Proper had a limited triggered email program, but sought to engage "people who had opted in but were not known or recognized."
  • The Mobile Gap: Consumers Let Unread Emails Pile Up, But Not SMS
    People are more wary about sharing their phone numbers than their email addresses, Sinch finds.
  • Grinning Faces And Smiling Eyes: Why Use Emojis?
    Now there are animated, 3D emojis called emotes for use by streamers.
  • The Dash To Cyber Monday: Research Shows An Earlier Shopping Cycle
    Last year, holiday-themed emails pulled lower open rates -- but higher conversions than the year before, Yes Marketing reports.
  • Spam Won't Get You Elected: Presidential Hopefuls Flunk Email Marketing 101, Study Shows
    Campaigns are not following email best practices, and this is causing their messages to end up in spam folders and promotion tabs, Twilio reports.
  • Every Day's A New Day At 'Newsday'
    The Long Island daily blasts out emails -- regularly -- with no attempt at personalization.
  • Data Dysfunction: Brands Face Hurdles Integrating With ESPs
    Retailers suffer over 10 data malfunctions per month, The Relevancy Group reports.
  • Channel Etiquette: It Pays To Give Consumers What They Want: Twilio Study
    But marketers lose out when they neglect channel and frequency preferences, Twilio finds. Among channels, email is first.
  • U.S. Vs. UK: British Brands Have Email Edge, Study Finds
    UK fashion retailers score higher read and deliverability rates than U.S. firms, Iterable reports.
  • The Road To College Is Paved With Email
    Email is a preferred channel through all stages of the college selection process, Eduventures reports.
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