Discounts rose to an average 31% and mobile use also increased. Sales spiked between 6 p.m. EST and 10 PM EST, with 78% of traffic coming through mobile phones, Salesforce reports.

Klaviyo reports that almost 70% of consumers have shopped at work -- and it wants to help!

The problems often start with the way sales and marketing are accessing or using the data, Validity reports.

Gen Zers plan to purchase $1,484 in gifts, beating out millennials and parents, Samba TV reports.

Most consumers want centralized billing for all of the streaming and other services they subscribe to, a study by Bango finds.

Almost all decision-makers are willing to share their information to gain access to content, Foundry reports.

Many shoppers also deplore holiday music that may begin to be heard as early as October, Pollfish reports.

But most B2B marketers say content marketing is more important than it was last year, the Content Marketing Institute and MarketingProfs report.

Email addresses are the "durable" identity links that allow sensitive personal information to show up in retargeted ads, researchers say.

Some of the major challenges include locating assets, maintaining/updating content, implementing the right technology, and budget, planning, and resource challenges, Canto and Ascend2 report.