by Ray Schultz on Mar 18, 3:45 PM
Data problems such as the lack of customer profiles are holding many retailers back, Salesforce and the Retail AI Council report.
by Ray Schultz on Mar 15, 5:03 PM
Being data-driven is no help if marketers don't know what to track, Pipedrive says.
by Ray Schultz on Mar 14, 11:56 AM
Google is using Gmail for yet another function, with confirmations and boarding passes automatically added to Google Wallet.
by Ray Schultz on Mar 13, 3:00 PM
Do AI-crafted emails have the person-to-person touch that was once featured in direct mail?
by Ray Schultz on Mar 12, 3:57 PM
In particular, firms want hard data analytics skill sets, Gartner reports.
by Ray Schultz on Mar 11, 3:35 PM
Easy user interfaces are needed for onboarding new customers. Sendlane has added a new feature that it says will help companies expand their lists at no additional cost.
by Ray Schultz on Mar 8, 12:31 PM
In a recent paper, digital marketing expert Scott Hall provides roster of possible applications for AI -- and a reminder to follow ethical practices.
by Ray Schultz on Mar 7, 4:51 PM
Proton Mail says these alias addresses can be easily deactivated when a person wants to stop newsletters or other emails.
by Ray Schultz on Mar 6, 2:46 PM
Broken links can harm your reputation and lead to deliverability issues.
by Ray Schultz on Mar 5, 2:26 PM
Email remains the top area for automation and social is second, Ascend2 reports.