On the negative side, GDPR has made big and powerful companies even bigger and more powerful.

Lack of staff is leading to low team morale and burnout and poor campaign launches, Aventi Group reports.

Most people have at least one shopping app on their phone, and half have more than four, NewStore reports.

Only 10% of CDP owners feel their CDP meets all their needs, Zeta Global and Forrester report.

Brands should focus on behavior and conversions, says Breinify CEO Diane Keng.

Only 18% of firms say their customer experience is excellent, but 54% feel it is above average, Pedowitz Group and Ascend2 report.

Most feel that their companies are not investing in data technology, Pathlight reports.

Marketing leaders also gripe that more time is spent accessing data than using it to make decisions, Adverity reports.

Email is one of the top three content delivery channels for SMBs, the Meta Branded Content Project reports.

Most say their consumer experience is more important than a brand's products and services. B2C and B2B customers now expect brands to earn their loyalty by treating them well and reflecting their values, a Salesforce study finds.