• California Means Business: How To Cope With The CCPA (And CPRA)
    The CCPA may be the first of a patchwork of state privacy laws that will be difficult to obey.
  • Bankruptcy Brawl: DatabaseUSA Chapter 11 Clouds Payment Picture
    At issue is a $11.2 million judgment won by Infogroup against the marketing and email firm.
  • Good Lookin' Emails: One Firm's Roster Of The Most Compelling Campaigns
    BestDesigns lists what it says are the best campaigns -- and the most outstanding email creative shops.
  • Data Power: Consumers Want To Own Their Information, Study Finds
    Americans believe they should be paid for their data. And email content ranks among the most valuable pieces of data, Ghostery reports.
  • Email Support On Life Support: 70% Of Firms Don't Respond To Queries
    Almost half of all brands fail to provide an email address for customer support, Netomi finds.
  • The Invisible Emails: Racial Injustice Messages Land In Gmail Promotions And Spam, Report Charges
    Emails using phrases like Black Lives Matter tend to not make Gmail's primary tab, The Markup alleges.
  • Inroads Into The Inbox: What Brands Are Doing To Boost Email Deliverability
    Data quality is seen as the most important factor, and email content is second, Validity and the DMA report.
  • COVID-19 Rocks Marketing: Merkle Reports Shifts In Spending And Focus
    Over half of the brands surveyed have significantly increased their email budgets. And 30% expect to change their email technology within the next two years.
  • The Pandemic Bump: Email Open Rates Rose Sharply During Spring, Study Finds
    Continental Europe pulled the highest open and click rates, with North America further down the list, Acoustic reports.
  • Data On The Up And Up: Infogroup-Office Depot Case Revives Copyright Issue
    Brands should copyright their email lists. Surely, it takes creativity and "sweat of the brow" to build one.
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