One of the interesting new products that I saw at the DMA show was EMChoice, developed by QuinStreet.
I've spent the last couple of days wandering around the Direct Marketing Association show in New Orleans. One of the debates in the interactive world is whether the Internet is a brand-marketing channel or a direct marketing channel.
When you think about it, we've come a long way in only a few short years and I'm already starting to wonder how we got anything done without the ability to communicate quickly using e-mail.
One company's weekly e-mail causes a spike in traffic that is worth your attention.
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