Email is the most widely used channel, but not the fastest growing, Verint reports.

Of publicly traded U.S. firms, 58.7% have a DMARC policy in place, Red Sift reports.

One major hurdle is that it's tough to scale these use cases. Then there's the privacy issue, Capgemini reports.

Many feel new tools are too expensive or cannot be integrated, commercetools reports.

There is no B2B exemption as there was under the CCPA, DMD points out in a report titled 4 Effects of New Data Privacy Law on Healthcare Marketers.

Almost a third of U.S. consumers say they are facing financial distress, according to the Holiday Shopping Trends Report from Metapack, conducted by Retail Economics.

Observing the 3M's -- meaningful, memorable and manageable -- boosts brand loyalty, Google and Ipsos report.

Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment - for some.

Consumers often have to overlook higher prices when buying from small and medium-sized businesses, ActiveCampaign reports.

Consumers are willing to share their email address for personalized shopping benefits, but it varies by age and other factors, according to a study by Big Commerce. And once you have the email address, then what?