Almost a third of U.S. consumers say they are facing financial distress, according to the Holiday Shopping Trends Report from Metapack, conducted by Retail Economics.
Observing the 3M's -- meaningful, memorable and manageable -- boosts brand loyalty, Google and Ipsos report.
Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment - for some.
Consumers often have to overlook higher prices when buying from small and medium-sized businesses, ActiveCampaign reports.
Consumers are willing to share their email address for personalized shopping benefits, but it varies by age and other factors, according to a study by Big Commerce. And once you have the email address, then what?
Almost a third of small businesses have adopted AI, and most of those who have adopted it use email marketing.
Is Amazon simply providing unfettered access to the inbox? Some question the new Tailored Audiences program.
Millennials do almost all of their e-commerce buying online, more than they did in 2019, CouponFollow reports.
BIMI allows email senders to display their logos and reassure consumers that an email is legitimate and from a trusted brand. Apple is joining Gmail, Yahoo Mail and Fastmail.
Some firms say their tech stacks are as complicated as black holes. But most firms have formal data strategies in place, Anteriad and Ascend2 report.