by Ray Schultz on Mar 31, 4:23 PM
6sense offers a product called Intelligent Workflows for putting audience and data workflows in one place.
by Ray Schultz on Mar 28, 1:53 PM
The original rule addressed credit-card fraud. But now there is an anti-phishing requirement.
by Ray Schultz on Mar 27, 3:07 PM
Marketers are able to report open rates and click-throughs to their leaders, but revenue is tougher, Wunderkind reports.
by Ray Schultz on Mar 26, 3:29 PM
Valimail has introduced the BIMI Simulator to show how brand logos will look in emails.
by Ray Schultz on Mar 25, 5:09 PM
Only 54% of firms are confident in their ability to understand the revenue lifecycle, Conga and Ascend2 report.
by Ray Schultz on Mar 24, 3:14 PM
High spenders are less likely to favor SMS, but it can serve as a VIP channel, Klaviyo reports.
by Ray Schultz on Mar 21, 1:48 PM
Most people have abandoned brands over the issue, Thales reports.
by Ray Schultz on Mar 19, 2:18 PM
Consumers like to hear from brands - but brands should avoid sending too many emails and make it easy to unsubscribe, ZeroBounce reports.
by Ray Schultz on Mar 19, 12:00 AM
Franchisors and franchisees disagree on several things, including the value of email, Constant Contact and Ascend2 report.
by Ray Schultz on Mar 18, 5:20 PM
Retail brands demand flexibility and ability to customize in their martech stack, MessageGears reports.
