B2B brands are being offered a new platform for centralizing their omnichannel engagement and data management.

6sense, has launched Intelligent Workflows, a product that puts  audience and data workflows in one place for use by marketing and sales teams. 

The goal is to bring “data management and omnichannel engagement into a single canvas, enabling more efficient, targeted campaigns that drive measurable results,” says Kyle Skibbe, vice president of product management at 6sense.

The problem that must be solved is that marketing teams are “struggling with orchestration because of fragmented tools that create data silos and complicate campaign execution,” Skibbe says.

According to 6sense, the features include: 

• Audience Workflows, for helping practitioners streamline engagement across email, display, social, email, SEPs, CRM and marketing automation platforms from a unified interface
• Data Workflows to enables operations teams to enhance their CRM and marketing automation platforms with firmographic, technographic, and intent data.

In addition, Intelligent Workflows can be integrated with:

• CRM systems such as Salesforce and HubSpot 
• Marketing automation platforms like Marketo, HubSpot, Marketing Cloud and Eloqua
• Sales engagement platforms such as Salesloft, Outreach
• Digital advertising channels, including Meta, LinkedIn, Google, and 6sense Display.

One user of Intelligent Workflows is FireMon.

“Intelligent Workflows has transformed our marketing campaigns at FireMon, enabling us to deliver strategic, omnichannel buyer experiences,” says Amy Yuan, director of marketing operations at FireMon. 

Yuan adds, “With the ability to map the entire customer journey and personalize content at each stage, we’ve been able to execute more effective campaigns and save 10 hours per week in planning and reporting time. It’s shifted us from campaign executors to customer journey architects.”