Tag results for "b2b"
- Email's Role In The B2B Marketing Of The FutureB2B salespeople must become comfortable sourcing email addresses and emailing prospects, says ...
- VanillaSoft Acquires Autoklose, B2B Email Automation FirmThe combined platforms will enable B2B to scale their personal email outreach, ...
- Input On How To Send Winning Cold EmailsCold emails are an effective way of driving sales — if they’re ...
- B2B Succumbs To Digital: Buyers Prefer It To Other Sales ChannelsB2B decision makers prefer the new digital sales model: they like self-serve ...
- B2B Tech Buyers Devour Vendor Content: StudyHalf of B2B tech buyers consume 11 pieces of content before making ...
- OpenX Releases Data On Ad Placements, Budgets For The Holiday Season In A Year Of COVID-19Marketers have spent the last several months recalibrating their strategies to fit ...
- B2B Mixology: Email Is Most Used Channel As Marketing Spend Goes UpEmail is second as a source of leads, behind referrals, but it ...
- Triblio Offers New Tool For Automating ABM CampaignsThe new service helps brands unify the buyer across sales and marketing ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19Buyers are looking for support and reassurance throughout the purchase process as ...
- What To Do About The Drop In B2B Email ResponseEmail response fell to a record low in April, according to HubSpot. ...
- Conversion Therapy: Firms Struggle To Get Leads Through The FunnelOnly 12% are very satisfied with their lead conversion capabilities, Ascend2 and ...
- B2B Marketers Should Exceed B2C In PersonalizationB2B brands have long been urged to emulate their B2C counterparts with ...
- Narrative Integrates Stirista's B2B Data Into Streaming PlatformStirista matches work and personal emails in a way that respects privacy, ...
- A Guide To Cold Email OutreachCold email outreach is now the main tactic for creating new business ...
- How Strategic Email Marketing Can Help Administrative Services FirmsEmail marketing works for most types of businesses, and the administrative services ...
- Lost Leads: B2B Firms Fail To Speedily Reply To Queries In TestOnly one company sent a personalized email in five minutes, Workato repo ...
- Four Ways To Deploy Intent DataBrands are not making the most of intent data, research shows. Here ...
- Multichannel Head Scratcher: Email Is First in Use, Fourth In EffectivenessMost B2B marketers are using multiple channels, and those that do see ...
- A Guide To Reaching The C-Suite With B2B MarketingMarketing to senior executives is no easy task. Here’s an A-to-Z primer on ...
- B2B Disconnect: Customers Are Frustrated With CommunicationsMany want faster email response and clearer answers to questions, Drift and ...
- B2B Marketers Should Rely On First-Party DataNew rules are affecting the way marketers use targeting data. In B2B, ...
- Allison Metcalfe Returns To Demandbase In A New RoleAfter seven years at LiveRamp, Allison Metcalfe has returned to Demandbase as ...
- Boardroom Insiders Adds Data Features To B2B Sales PlatformThe company has also named Marcus Hermens as vice president of market ...
- Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19Marketers have doubled their use of digital during the pandemic, compared with ...
- 'B2B Marketing Is Dead': NI Rebrands In D2C StyleThe dry, tech- and text-heavy approach to B2B marketing takes several pages ...
- Metadata.io Snares $6.5 Million In Series A FundingMetadata.io will invest the money in expanding its product capabilities and serve ...
- Is Your Content An Embarrassment? Study Shows It Will Dampen Email ResultsDecision makers are tired of COVID-19-related content and see some firms as ...
- SparkPost And WebEngage Form International PartnershipThe partnership will help SparkPost and WebEngage expand their presence in certain ...
- Equifax Debuts A New B2B Marketing SuiteThe B2bConnect database can help brands set up automatic email or CRM ...
- Meagen Eisenberg Named To Terminus BoardEisenberg is now the CMO of TripActions. She has also served as ...
