- Data Bureaucrats: B2B Sales Teams Spend More Time On Manual Chores Than Selling
Email Insider, Ray Schultz - Tuesday, August 4, 2026
This fact leads to sales professionals working longer hours, especially for G ...
- AI Buyers: How Agentic Machines Hijack B2B Funnels
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 4, 2026
As agentic and AI reshuffle channels, execs at Marketbridge and Meltwater expla ...
- LinkedIn Reverses Approach To AI-Generated Content
MediaDailyNews, Colin Kirkland - Thursday, July 30, 2026
LinkedIn is rethinking its strategy for AI-generated content on the platform's ma ...
- B2B Sweet On Email: But Why Are So Few Market Winners Achieving True 1-to-1?
Email Insider, Ray Schultz - Friday, July 24, 2026
Only 15% of B2B leaders are working at the 1-to-1 level, vers ...
- B2B Agencies Unite To Service Multinational Accounts
MAD, Steve McClellan - Monday, July 20, 2026
The entity, dubbed GlobalAgility, brings together more than 850 B2B specialists globall ...
- Seeing Is Believing: Eye-Tracking Test Shows What Works In Email Signatures
Email Insider, Ray Schultz - Tuesday, July 14, 2026
Recipients pay more attention to emails that include photos of the corresponde ...
- Cleaning Up After AI: Your Job May Become More Difficult
Email Insider, Ray Schultz - Thursday, July 2, 2026
From fragmented systems to extra editing work, AI is far from ...
- Yes& Expands Atlanta Operation With Purchase Of B2B Shop Modo Modo
MAD, Steve McClellan - Thursday, June 25, 2026
Modo Modo was founded in 2007 by Moira Vetter, who will n ...
- High ROI: B2B Brands Are Doing Better Despite Only Basic Personalization
Email Insider, Ray Schultz - Thursday, June 25, 2026
But B2B marketers are moving toward more adaptive content, TargetNXT reports. ...
- Nuveen Sets Sights On Big Awareness Gains
Marketing Daily, Sarah Mahoney - Monday, June 22, 2026
The financial company hopes a category-defying campaign and brand spending can he ...
- LinkedIn Shares Data On Who Sees Creator Posts
Data & Programmatic Insider, Laurie Sullivan - Monday, June 15, 2026
Marketers will begin to see LinkedIn's new metrics broken down by percentag ...
- AI Match: Don't Use AI-Written Emails Unless They're In Your Own Voice
Email Insider, Ray Schultz - Monday, June 15, 2026
Emails written by AI all sound the same regardless of the contex ...
- LinkedIn Launches First Creator Marketplace
MediaDailyNews, Colin Kirkland - Thursday, June 11, 2026
LinkedIn is launching its first native Creator Marketplace to help brands fi ...
- LinkedIn Unveils Ad Team For Business Advertisers
Around the Net In Media, Ray Schultz - Wednesday, June 10, 2026
LinkedIn has debuted a team of marketing experts called BrandWorks that ...
- AI Arrow: B2B Brands Need Better Targeting, Not More Volume
Email Insider, Ray Schultz - Thursday, June 11, 2026
Breaker CEO Ben Billups argues that AI should be used to impro ...
- Big Events, New Tech Fuel Experiential Marketing Spending
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2026
The expansion, which is being led by the B2C segment, is al ...
- Brands Bet Big On AI To Support Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 9, 2026
Financial investments in performance advertising are rising as AI-driven marketing methods le ...
- Amazon Business Celebrates Procurement Heroes In New Campaign
MAD, Steve McClellan - Thursday, June 4, 2026
Billed as the firm's first mid-funnel marketing campaign, it targets procurement tea ...
- The Useless Open Rate: How One Firm Measures Pipeline
Email Insider, Ray Schultz - Thursday, June 4, 2026
B2B companies often mistakenly base their forecasts on the open rate they' ...
- Anthropic Files Draft IPO Registration
MediaDailyNews, Laurie Sullivan - Monday, June 1, 2026
Anthropic filed a draft registration statement on Form S-1 with the U. ...
- Why Your B2B Products Need A Play Button
MAD, Steven Coulombe, Adam Loewy - Wednesday, May 27, 2026
The time between how long it takes to explain your product a ...
- OpenAI, Chip Ganassi Racing Tease AI Data Project
MediaDailyNews, Laurie Sullivan - Thursday, May 21, 2026
The teaser, a video filled with innuendos, identifies the start of wh ...
- Havas Media Net Creates B2B Role, Taps WPP's Gower To Fill It
MediaDailyNews, Joe Mandese - Monday, May 11, 2026
"B2B marketing today requires a more connected approach that reflects how decisio ...
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...
- Indeed, Fox Seek 'Chief World Cup Watcher'
Marketing Daily, Sarah Mahoney - Tuesday, May 5, 2026
Wanted: A journalist who is also FIFA's No. 1 fan. ...
- UK's ArmstrongB2B Opens Its First NA Office In New York
MAD, Steve McClellan - Wednesday, April 29, 2026
Agency veteran Scott Lynch has been hired to lead U.S. operations. ...
- The Hot Inbox: Email Is Becoming More Like A Social Feed
Email Insider, Ray Schultz - Monday, April 27, 2026
Relevance is now the biggest factor, as opposed to vanity metrics, Breaker ...
- The BDR Road Trip: How Business Development Reps Are Reaching Out To Prospects
Email Insider, Ray Schultz - Monday, April 20, 2026
AI adoption is now universal, and multithreading is growing, 6sense reports. ...
- B2B Marketers Discover 'Revenue' After Years Of Enjoying Activities
Research Intelligencer, Rob Williams - Friday, April 10, 2026
About 29% of B2B marketing executives admit they aren't confident their G ...
- ROI Deducer: How To Measure Email Campaign Performance
Email Insider, Ray Schultz - Thursday, April 9, 2026
TargetNXT's Email ROI Calculator measures ROI by analyzing performance metrics like campai ...