- New Creative Positions Canva As B2B Product, Focuses On AI Options
MAD, Fern Siegel - Monday, March 18, 2024
The highlight of the campaign is the basketball-inspired "March Madness" spot, showi ...
- BT Has Business' 'Back' In First Work By Adam&EveDDB
MAD, Fern Siegel - Friday, March 15, 2024
BT's expertise is positioned as a trusted partner underpinning the digital econ ...
- Advertiser Perceptions Launches Subscription Service
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2024
Dubbed the "Ad Insights Hub," the service launches with 20 key report ...
- Pinterest Campaign Turns Up The 'P' In Performance
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
"It's a literal takedown of doing something high-performance," said Xanthe Wells, Pintere ...
- The ROI Mood: Email Ranks As One Of The Most Effective Channels
Email Insider, Ray Schultz - Wednesday, February 14, 2024
It's not easy finding new ideas for content that generates high engagemen ...
- B2B Dare: The Ecommerce Hurdles And Tools For 2024
Email Insider, Ray Schultz - Tuesday, February 13, 2024
Many firms are coping with siloed data and other issues, Forrester repor ...
- Havas Buys Agency Ledger Bennett, Restructures UK B2B Ops
MAD, Steve McClellan - Monday, February 12, 2024
In 2022, Havas Media Network UK launched a dedicated B2B division, Hav ...
- Burnt Cookies: How B2B Publishers Can Get Along Without Them
Publishing Insider, Ray Schultz - Friday, February 9, 2024
Northstar Travel Group CEO Jason Young explains his company's strategy for deali ...
- Nine Little Words: Shorter Subject Lines Work Best For Association Emails
Email Insider, Ray Schultz - Friday, February 9, 2024
Open rates and click rates improved in 2023, Higher Logic reports. Th ...
- Leaving A Clue: How B2B Intent Data Can Drive Sales
Email Insider, Ray Schultz - Monday, February 5, 2024
Bombora and Apollo have teamed up to help B2B salespeople meet the ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO Council
MediaDailyNews, Laurie Sullivan - Tuesday, January 30, 2024
Marketers should be doing much better at driving customer acquisitions, but near ...
- In The Zone: You're Either A B2B Data Hero Or The Opposite
Email Insider, Ray Schultz - Friday, January 26, 2024
All who are trapped in the Data Dead Zone reports issues wi ...
- LinkedIn To Discontinue 'Lookalike Audiences' For Ad Targeting
MediaDailyNews, Colin Kirkland - Tuesday, January 23, 2024
LinkedIn is suggesting alternative targeting methods that use its own internal da ...
- 'Search Generative Experience' Forecast To Fuel $40B Annually For Google
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
BrightEdge data shows the impact of Google's Search Generative Experience supported ...
- ProMedia Group Acquires 'WorldCargo News' and 'Bulk Materials International'
Publishers Daily, Ray Schultz - Monday, January 15, 2024
Railfreight.com, Project Cargo Journal, Nieuwsblad Transport (Dutch), Schuttevaer (Dutch), and Flows (Belgi ...
- Good AI, Bad AI: Reaching Out To An Audience Of One
Email Insider, Ray Schultz - Thursday, January 4, 2024
Marketers have deployed AI for advertising (52%), social media (50), content marketi ...
- LinkedIn Ad Prices Surge As Brands Reallocate Spending From X
MediaDailyNews, Colin Kirkland - Thursday, December 28, 2023
Prices of LinkedIn ads -- which are sold by auction and s ...
- B2B's Best Bet: Brands Weigh Benefits And Risks Of GenAI
Email Insider, Ray Schultz - Thursday, December 28, 2023
GenAI will reshape B2B marketing in 2024, a study by Insider Intelligen ...
- ABM Grit: B2B Brands, Their Goals And Their Success Rates
Email Insider, Ray Schultz - Wednesday, December 13, 2023
Many B2B brands are seeing improved metrics. But challenges remain, Momentum ITS ...
- The Slow Reveal: B2B Buyers Are 70% Through Cycle By The Time They Engage
Email Insider, Ray Schultz - Monday, December 11, 2023
Advisory to B2B sellers: By the time buyers contact you, they a ...
- B2B Mixology: Email Is A Top Lead Generator And 2024 Budget Item
Email Insider, Ray Schultz - Tuesday, December 5, 2023
Email will also command a substantial share of B2B marketing spend ...
- Adweek Appoints Zoe Ruderman and Drew Schutte To Executive Titles
Publishers Daily, Ray Schultz - Friday, December 1, 2023
Both will serve as AdWeek seeks to reinvent itself. ...
- AI Goes To Market: How Marketing And Sales Teams Are Using It
Email Insider, Ray Schultz - Thursday, November 30, 2023
Many B2B professionals are not yet using AI to a great exte ...
- Peter Kafka Named Chief Correspondent Of 'Business Insider'
Publishers Daily, Ray Schultz - Tuesday, November 21, 2023
Kafka had served at 'Business Insider's' predecessor 'Silicon Valley Insider.' ...
- New Tacks For B2B Tech: Buyers Need More Clarity From Sellers
Email Insider, Ray Schultz - Friday, November 10, 2023
The biggest problem faced by sellers is understanding product specifications and configuration ...
- 'Parents Don't Get B2B' In LinkedIn's New Marketing Campaign
MediaDailyNews, Colin Kirkland - Wednesday, November 8, 2023
To promote its B2B services, LinkedIn launched a new marketing campaign th ...
- B2B Galvanizers: Influencer Marketing Takes Hold In Business-to-Business
Email Insider, Ray Schultz - Tuesday, November 7, 2023
B2B brands are widely using influencers, but they report several challenges, TopRa ...
- Sales Email Watchdog: Tool Helps Teams Assess What They Write, Firm Says
Email Insider, Ray Schultz - Friday, October 27, 2023
It's all too easy for salespeople to write overly long copy fu ...
- Seamless B2B: Marketers Deploy Data To Drive A Cross-Channel Experience
Email Insider, Ray Schultz - Thursday, October 26, 2023
Email is deemed the most effective channel, Zoominfo and Ascend2 report. ...
- New B2B Platform, 'Athletech News,' Will Report On Health And Wellness Business
Publishers Daily, Ray Schultz - Wednesday, October 25, 2023
New title is launched by "Sourcing Journal" founder Edward Hertzman. ...