- DoubleVerify Expands Measurement To LinkedIn Video Ads
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
To strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- SimplePractice Campaign Targets Therapists, Psychiatrists
Marketing Daily, Les Luchter - Tuesday, October 22, 2024
The spot "Help On" targets SimplePractice's therapist-heavy user base with slice-of-life vignett ...
- LinkedIn Ad Updates Take On Video, AI, Livestreamed Events
MediaDailyNews, Colin Kirkland - Wednesday, October 16, 2024
LinkedIn is becoming a leading B2B video platform for brands, rolling o ...
- Experiential Marketing To Surpass Pre-COVID Spending This Year: Report
MediaDailyNews, Colin Kirkland - Monday, October 14, 2024
PQ Media's findings show the B2C and B2B sectors both grew 9. ...
- AI Pick-Me-Up: New Tools For Creating Personalized B2B Emails
Email Insider, Ray Schultz - Friday, October 11, 2024
B2B revenue platform 6sense has unveiled several enhancements that it says c ...
- Fast Lane For 'Fast Company': Title Redesigns Its Home Page As Traffic Patterns Change
Publishing Insider, Ray Schultz - Wednesday, October 9, 2024
The first tweak for "Fast Company" since 2018 emphasizes functionality and ...
- Picking Up The Signals: B2B Brands Can Add Context To Intent
Email Insider, Ray Schultz - Friday, October 4, 2024
More layered data can help drive AI-crafted emails, ZoomInfo says. ...
- Caspian Studios Positions Podcasts As B2B Marketing Opportunities
MAD, Fern Siegel - Wednesday, October 2, 2024
Branded podcasts connect with specific audiences, stepping outside the predictable ad playb ...
- Out To Lunch: The Best Times To Reach People In Their Offices
Email Insider, Ray Schultz - Monday, September 16, 2024
Out of Office replies leap during the holidays and summer, ZoomInfo repo ...
- Better On Weekends: B2B Leaders Often Consume Content On Their Days Off
Email Insider, Ray Schultz - Thursday, September 12, 2024
Execs who access content on weekends may be more intent driven th ...
- Brands Are Ready For AI-Generated Campaigns - What About Their Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, September 9, 2024
Data prompts and software such as content generators are required for bran ...
- Joe Palombo To Serve As Publisher Of TV Tech and TVBEurope
Publishers Daily, Ray Schultz - Sunday, September 8, 2024
Palombo has a long career in B2B, including ownership of DJP Marketi ...
- B2B Gets AI: Marketers Want To Use It For Personalization
Email Insider, Ray Schultz - Friday, September 6, 2024
Almost half of B2B brands personalize their email marketing, ON24 reports. ...
- How Growth-As-A-Service Platforms Can Propel B2B Businesses
MAD, Robert Henderson - Wednesday, August 28, 2024
Growing a B2B business is complicated. That's not new. But deploying Ga ...
- X Tests Video-Conferencing Tool To Compete With LinkedIn, Microsoft Teams
MediaDailyNews, Colin Kirkland - Tuesday, August 27, 2024
X is testing a video conferencing tool that would allow users ...
- A Lesson For B2B: Marketers Are Told Not To Overreach
Email Insider, Ray Schultz - Monday, August 26, 2024
Complex marketing programs can slow companies down and perpetuate silos, Forrester cauti ...
- Playing The Clues: Determining When Anonymous Visitors Show Intent
Email Insider, Ray Schultz - Thursday, August 22, 2024
Software company Box is using Bombora's Visitor Insights to learn about interest ...
- BBN Adds Global Muscle With Park & Battery, Nuvola Cloud Solutions
MAD, Fern Siegel - Monday, August 12, 2024
BBN has partners in 71 locations in 31 countries. Poland-based Nuvola Clo ...
- Iris Worldwide, MarketOne Create Revenue Tool For B2B Enterprises
MAD, Fern Siegel - Friday, August 9, 2024
ABX leverages data-driven strategy, hyper-targeting and account-based advertising. ...
- LinkedIn Invites Brands To Sponsor User-Generated Newsletters
MediaDailyNews, Colin Kirkland - Thursday, August 8, 2024
LinkedIn is inviting brands to sponsor newsletters created by other users ...
- 'Broadcasting+Cable', 'Multichannel News' To Cease Publication
Publishers Daily, Ray Schultz - Thursday, August 8, 2024
The venerable magazine and two newsletters will be replaced by a streamlin ...
- Ziff Davis To Purchase CNET For $100 Million
Publishers Daily, Ray Schultz - Tuesday, August 6, 2024
Ziff Davis is interested in other high-tech deals, CEO Vivek Shah s ...
- Will Stock Market Crash Affect Media Buys?
MediaDailyNews, Laurie Sullivan - Monday, August 5, 2024
As global stock markets have plummeted over fears of a U.S. recessio ...
- B2B Shop Bader Rutter Names David Jordan CEO, Jeff Young Remains Chairman
MAD, Steve McClellan - Thursday, August 1, 2024
Jordan has more than two decades of experience in business and marketi ...
- B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
Email Insider, Ray Schultz - Wednesday, July 24, 2024
Nearly half of Gen Z and Millennial marketers polled expect a significa ...
- Firm Debuts Display Ad Platform For B2B Brands
Publishers Daily, Ray Schultz - Tuesday, July 16, 2024
Pipeline360 says the platform will help users navigate privacy regulations and t ...
- B2B Trades Are In: They Help People Do Their Jobs And Sell, Study Shows
Publishing Insider, Ray Schultz - Tuesday, July 16, 2024
Most also rely on B2B publications as their source of industry n ...
- LinkedIn Expands Access To 'Accelerate' AI Campaign Builder
MediaDailyNews, Colin Kirkland - Friday, July 12, 2024
LinkedIn's AI campaign tool is now rolling out to all advertisers. "Accelerat ...
- Tech Contentment: Brands Are Spending More On Content Marketing
Email Insider, Ray Schultz - Friday, July 5, 2024
B2B tech marketers are pouring resources into content this year, and ma ...
- WPP, IBM, LinkedIn Partner On AI-Driven B2B Service
MAD, Steve McClellan - Tuesday, June 25, 2024
Among other tasks WPP Open for B2B will help marketers accurately identi ...