- The B2B CRM Palette: Email Ranks As One Of The Top Tools
Email Insider, Ray Schultz - Wednesday, September 20, 2023
Almost half of companies have added email, and over a third ha ...
- How B2B Marketers Can Prevent Research Fraud
Research Intelligencer, Robert Williams - Tuesday, September 19, 2023
Proper vetting of survey participants is crucial, along with compensating respondents f ...
- Pipeline Punch: Are B2B Brands Making The Most Of Their Resources?
Email Insider, Ray Schultz - Friday, September 15, 2023
Marketing is responsible for customer retention and renewal at only 10% ...
- The AI Glow: How Email Marketers Are Using It - And How It's Working
Email Insider, Ray Schultz - Tuesday, September 12, 2023
The biggest use cases for AI are personalization, retargeting and subject-line optimizatio ...
- The Trade Desk, ZoomInfo Enable Programmatic B2B Buys
Planning & Buying Insider, Ray Schultz - Tuesday, September 12, 2023
The new capability "really can change the way B2B marketers plan a ...
- AI Hide And Seek: How B2B Brands Can ID Website Visitors And Buying Teams
Email Insider, Ray Schultz - Tuesday, August 29, 2023
Only 3% of B2B buyers fill out website visitor forms, leaving ...
- Hero Digital, Avionos Alliance Add Digital Muscle To Commerce Services
MAD, Fern Siegel - Wednesday, August 23, 2023
The partnership creates a stronger digital experience in the Salesforce and Ado ...
- Vivun Offers AI-Powered PreSales Solution
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
The new tool can alert sales leaders on the best person ...
- B2B Data Doings: Firms Use Both Third-Party And First-Party Data
Email Insider, Ray Schultz - Thursday, August 17, 2023
B2B teams are dealing with data issues and sales-marketing alignment, a benchma ...
- B2B Brands Offered Tool For Outreach Via Google Maps And LinkedIn
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
Vast Outreach says the new solution streamlines lead generation. ...
- SalesIntel Unveils A New Intent Data Tool
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new product allows brands to leverage intent signals further up t ...
- B2B Brands Need To Improve The Customer Experience
Around the Net in Email, Ray Schultz - Wednesday, August 16, 2023
B2B customers are expecting and demanding more service. Here is the ca ...
- Hero Digital Merges With Avionos
Email Marketing Daily, Ray Schultz - Monday, August 14, 2023
Avionos brings expertise in Salesforce and Adobe. ...
- Turing AI Claims Increase In Metrics Since Refining Its ABM Strategy
Email Marketing Daily, Ray Schultz - Monday, August 14, 2023
Cybersecurity company Turing AI says it has achieved substantial increases in op ...
- ABM ESP: Data, Analysis Can Help B2B Teams Personalize Messaging
Email Insider, Ray Schultz - Friday, August 11, 2023
There are five main ways through which ABM personalization can be achieve ...
- Sam Loveland Joins Salesloft As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Thursday, August 10, 2023
Loveland previously worked at firms including ServiceNow, Salesforce and Microsoft. ...
- As Mindfulness Fades, Headspace's New Marketing Chief Sharpens Branding
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 9, 2023
Connie Chan Wang explains how she is steering the meditation app deep ...
- Are SMBs Up To AI? Only A Quarter Are Using It, But More Want To Try
Email Insider, Ray Schultz - Wednesday, August 9, 2023
SMBs have several concerns, including the security of their data, Constant Conta ...
- CISOs Are Often Used In Selling Application Security Tools, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 9, 2023
Almost all chief information security officers frequently help their firms close sal ...
- Quill Fills New 'Order' To Make Workplace Better
MAD, Fern Siegel - Monday, August 7, 2023
The latest iteration of 'The Rewarding Work Place' campaign shows how t ...
- The AI Drill: How Email Teams Are Using It, And The Hurdles They Face
Email Insider, Ray Schultz - Wednesday, August 2, 2023
Of the firms using AI, 42% describe the impact as very positiv ...
- Gravy Analytics Helps Drive Bombora B2B Segments
Email Marketing Daily, Ray Schultz - Tuesday, August 1, 2023
The partnership combines Bombora's business-to-business-to-consumer (B2B2C) audiences with Gravy Analytics' location-based d ...
- Better Get Ready To Dump The Email Open Rate
Around the Net in Email, Ray Schultz - Friday, July 28, 2023
Email marketers basing their success on clicks and opens may be ...
- Copywriter Bob Bly On Today's B2B Marketing
Email Marketing Daily, Ray Schultz - Friday, July 28, 2023
There is less need for salespeople -- and email, Bly reports. ...
- The Benefits Of B2B Lead Scoring
Around the Net in Email, Ray Schultz - Thursday, July 27, 2023
Some firms should stop focusing on lead management and instead turn ...
- Most B2B Sales Teams Are Using AI For Some Tasks: Study
Email Marketing Daily, Ray Schultz - Thursday, July 27, 2023
Companies are using generative AI, and individuals are applying it on ...
- Intuit Launches B2B Ad Network Targeting Small Business Owners
MAD, Steve McClellan - Wednesday, July 26, 2023
According to the firm advertisers can potentially reach over six million QuickBoo ...
- B2Bs Consider Mobile-Only Threads' Biggest Limitation
Mobile Insider, Karlene Lukovitz - Thursday, July 27, 2023
Still, some B2B owners are already experimenting with the new platform, a ...
- TechTarget Unveils Enhancements To Its B2B Targeting Platform
Email Marketing Daily, Ray Schultz - Monday, July 24, 2023
Email nurture campaigns are focused on active buyers and their interests pu ...
- Data Axle Expands Its B2B Database By 5%
Email Marketing Daily, Ray Schultz - Tuesday, July 18, 2023
The numbers reflect the year up to the third quarter, the compa ...