Tag results for "b2b"
- Crisis Marketing: Email Do's And Don'tsYour customers would most likely appreciate an update if your services are ...
- Drift Rebrands Its Email Marketing Tool As Drift EmailFormerly known as Drift | Siftrock, Drift Email helps brands mine out-of-office ...
- Trade Show Cancellations Rise, Marketing Dollars Are Moved Into Digital: SurveyA stunning 88% of manufacturing firms have cancelled plans to attend or ...
- Content Gets A Fourth Or Less Of Most Marketing Budgets, Study FindsYet brands see themselves as successful at producing content, and 50% of ...
- Words Matter: B2B Buyers Need Clear Product and Pricing Info, Study SaysSalespeople drive B2B sales, but only to the extent that they offer ...
- CMO Council Urges Marketers To Increase Content To Ride Out COVID-19 CrisisA CMO Council report released this week shows that only 12% of ...
- The COVID-19 Playbook: What Not To Put In EmailsDon't mention the virus or the pandemic in subject lines -- instead, ...
- Sales And Marketing Are Misaligned As Email Lags In B2B Nurture Mix: StudyThe teams work separately, using different metrics and technology, 6Sense and Heinz ...
- B2B Marketing Moves Online During The Coronavirus OutbreakB2B marketing budgets are being rejiggered thanks to the Coronavirus outbreak., with ...
- The Business Of Pandemics: Can Marketers Survive?With bad news piling up, marketers have to take a deep breath ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad RevenueJonathan Kagan, Cogniscient Media vp search, expects declines in verticals such as ...
- Coronavirus Fallout: Trade Show Cancellations May Be Driving Dollars Into DigitalMany industrial marketers have cancelled plans to attend -- or exhibit at ...
- Some B2B Brands Are Falling Short On Personalization: StudyBut many say getting a personalized email marketing message makes them feel ...
- High-Powered Content Can Help You Nurture LeadsMarketers often send unqualified leads to sales. But it wouldn’t happen if ...
- Madison Logic Forms LinkedIn ABM IntegrationMadison Logic is also integrated with Salesforce, Marketo, and Oracle Eloqua, the ...
- The B2B Comfort Zone: Email Is Still Best For Sending ContentB2B influencers usually turn to email when they want to share content. ...
- Statistics On B2B Content Marketing In 2020Content marketing works—when it’s done correctly. That means it has to fulfill ...
- Corralling Your Leads: Most Firms Are Investing In Marketing Lead ManagementStudy by Research in Action lists the 'top 15' automated lead management ...
- Ascential Invests $10M In Startup Media-Buying Processor Hudson MXAscential PLC, a B2B media holding company best known for operating the ...
- The Target Is The Message: Trade Desk Uses Consumer Buys To Reach Ad ExecsIn a rare use of consumer media to reach a highly targeted ...
- Seven B2B Lead Generation ToolsSmart B2B marketers are using lead-generation tools to capture leads and manage ...
- 6sense Debuts Service To Help B2B Account TeamsThe new offering, Next Best Actions, delivers prioritized recommendations to business development ...
- A Content Marketing Primer For ManufacturersContent marketing has many moving pieces, including sales, traditional tactics and brand ...
- Zoominfo Upgrades Its Data Platform With Artificial IntelligenceB2B brands can compare Zoominfo market intelligence with their customer data, the ...
- Automation Tips For B2B MarketersAutomation drives growth for B2B marketers. But they have to know what ...
- 180byTwo Debuts B2B Customer Data PlatformUnifi is an AI-powered tool designed to drive omnichannel programs, the company ...
- B2B Firms Are Failing To Integrate Sales, Marketing And Customer Success Teams: StudyOver three-fourths agree that revenue growth is a challenge, Leandata and Sales ...
- B2B Marketers Embrace 'Purpose,' Find It Drives Success, TalentBusiness-to-business marketers, by and large, are more focused on their company's sense ...
- CustomerGauge Unveils Email/SMS Survey Tracking ToolData Transport Report enables firms to maintain data quality across multiple customer ...
- Sendoso Pulls In $40 Million In Series B FundingThe sending platform provider will use the money to develop products, build ...
