- B2B Lead Nurturing Requires Email Automation
Around the Net in Email, Ray Schultz - Friday, April 16, 2021
B2B marketers need automated email capabilities to nurture leads. ESputnik CEO Oleksii Danchenko explai ...
- Account-Based Marketing Platform Offers Chat, Email Data Sets to Make Up For Loss Of Cookies
Email Marketing Daily, Ray Schultz - Friday, April 16, 2021
The new product relies on household IP addresses collected from chat a ...
- Bespoke CX: The Main Hurdles To Pursuing An Effective Strategy
Email Insider, Ray Schultz - Thursday, April 15, 2021
Most marketers say they are effective in delivering a pleasing customer experienc ...
- B2B Brands Offered New Selling Capabilities Through Technology Partnership
Email Marketing Daily, Ray Schultz - Thursday, April 8, 2021
Folloze and 6sense are partnering on technology to deliver better buying experienc ...
- The Buzz On B2B: Email Is Tops For Both Acquisition And Retention
Email Insider, Ray Schultz - Wednesday, April 7, 2021
B2B marketers agree that things will return to normal, but they diff ...
- B2B Content Marketers Get Higher Salaries, Bonuses Than B2C
Publishers Daily, Ray Schultz - Tuesday, April 6, 2021
Data analytics is their least favorite job function, but one more like ...
- B2B Audio, Video Content Platform Raises $7 Million
Email Marketing Daily, Ray Schultz - Tuesday, April 6, 2021
Casted will use the Series A funding to add staff and purs ...
- Ads From Website Developer Wix Play On Hacking Fears
Marketing Daily, P.J. Bednarski - Tuesday, April 6, 2021
"Why are those people going through my things?" asks executive about green-garb ...
- B2B Myopia: Brands And Visitors Disagree On What Works On Websites
Email Insider, Ray Schultz - Thursday, April 1, 2021
In one surprising finding, prospects are more positive about gated content th ...
- Pinterest Launches Its First B2B Ad Campaign
Inside Performance, Laurie Sullivan - Thursday, April 1, 2021
Pinterest launched its first B2B campaign Thursday in 6 global markets ...
- Common B2B Email Marketing Mistakes
Around the Net in Email, Ray Schultz - Wednesday, March 31, 2021
Poor personalization can lead to rapid disengagement from B2B emails. Jahia’s Just ...
- B2B Email Marketing Software Unveiled By UK Firm
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
Spotler's new software allows firms to email purchased data, and says su ...
- 6sense Snares $125 Million In Series D Funding Round
Email Marketing Daily, Ray Schultz - Tuesday, March 30, 2021
The B2B engagement firm will use the money to fund growth initiativ ...
- B2B Marketers Are Offered A New Version Of ABM
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Demandbase says its ABX solution provides more relevant engagement with customers. ...
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study Finds
Email Marketing Daily, Ray Schultz - Monday, March 29, 2021
Boomers spend less time researching purchases -- eight weeks, versus 13 f ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human Tactics
Email Insider, Ray Schultz - Wednesday, March 24, 2021
But personalized email is first among digital channels, and third overall ...
- How CDPs Help B2B Brands Integrate Sales And Marketing
Around the Net in Email, Ray Schultz - Tuesday, March 23, 2021
Many B2B companies have implemented customer data platforms over the past yea ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?
Inside Performance, Laurie Sullivan - Friday, March 19, 2021
Google is reportedly set to roll out mobile-first indexing and changes ...
- Salesforce Debuts Tools To Help B2B Teams Conduct ABM Campaigns
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
The new features in Salesforce Digital 360 will help B2B brands disce ...
- New B2B Agency Focuses On Content Creation
Email Marketing Daily, Ray Schultz - Thursday, March 11, 2021
Content Ovation is headed by Jamie Green, a former executive editor ...
- Top Executives Named At Marketing Tech Companies
Email Marketing Daily, Ray Schultz - Tuesday, March 9, 2021
Jonathan Spier takes on the role of CEO at LeadCrunch, and Ni ...
- If It's Tuesday, Count On 87.1 Emails: That's What Professionals Get
Email Insider, Ray Schultz - Monday, March 8, 2021
Friday is the slowest weekday, and weekends are even slower, EmailAnalytics repo ...
- Sitecore To Acquire Boxever And Four51
Digital News Daily, Ray Schultz - Wednesday, March 3, 2021
Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
- 1-to-1 In B2B: Buyers Now Demand Super-Personalized Emails
Email Insider, Ray Schultz - Friday, February 26, 2021
B2B buyers want interactions tailored to their firm's organization and pain point ...
- Terminus Garners $90 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Friday, February 26, 2021
Account-based marketing firm Terminus has $125 million in total financing ...
- B2B Onboarding Firm Onboard Raises $1.25 Million
Email Marketing Daily, Ray Schultz - Friday, February 19, 2021
The startup claims it is focusing on learning and customer feedback inste ...
- Raising Their Hand: Intent Data Is Now Widely Used In B2B
Email Insider, Ray Schultz - Thursday, February 18, 2021
Ninety-seven percent of marketers in a recent study said intent data wi ...
- PureB2B Combines Three Types Of Intent Data In Tool For Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
PurePredict combines first-party, trigger-based and content engagement intent data, the company s ...
- NetHunt Debuts B2B CRM Workflows
Email Marketing Daily, Ray Schultz - Monday, February 15, 2021
The new feature automates tasks that salespeople had manually performed, the compa ...
- Benchmark Email Acquires Contacts+
Email Marketing Daily, Ray Schultz - Wednesday, February 10, 2021
The announcement follows by weeks the snaring of a $3 million cred ...