Tag results for "b2b"
- Selling The Outdoors: How Brands And Retailers ConnectBig-ticket dealers are driven by price and brand reputation when choosing manufacturer ...
- Cannes Reboots Lions, Will Award 'Creative Media Ideas,' B2B TooOrganizers altered "weighting structure" and instructions to jurors to "make it cle ...
- Data Firm MeritB2B Acquires Intent ID Provider True InfluenceThe combined company will have over 500 employees globally, with MeritB2B C ...
- Mind Your P's And Q's: 4 Ways To Improve Your Email ResultsSavvy subject lines, good puns, the right repetition are among the mov ...
- Data Co-op Operator Offers New Insights Tools For PublishersBombora is rolling out an analytics suite, Company Surge Insights for Publisher ...
- Why You Need To Validate B2B Email ListsB2C marketers aren’t the only ones who should validate their email list ...
- Cold Email Marketing Mistakes That Can Kill A DealCold emailing can lead to six-figure deals. But the sender must n ...
- Shopping Your Own Data: The Uses And Hurdles Of Data-Driven MarketingFirst-party data can be used for adding customers to email marketing list ...
- Adobe, AppsFlyer Mobile Data, And The Evolution Of A KneeHere is what marketers need to know about mobile performance -- a ...
- B2B Mobile Mania: Young Staffers Use Smartphones To Buy Business ProductsMobile activities range from search to purchase to follow-up, Rightpoint reports. ...
- Email Leads In Account-Based Marketing: StudyABM is growing in popularity, but is not easy to achieve, Termin ...
- Marketing Has Top Role For B2B Mobile AppsInstead of developing apps that are informational, businesses are adding more functionali ...
- LinkedIn Quietly Experiments With Product Pages To Boost ConversationsLinkedIn is experimenting with ways that businesses on its platform can encoura ...
- Workweek, New B2B Media Company, Puts Creators FirstWorkweek's mission is to "entertain, educate, and connect the business community throu ...
- Partnership Expands Content, Ad Opportunities For Interactive Golf-Cart NetworkThe Shark Experience platform, featuring interactive golf-cart screens across 360 U.S. go ...
- Vimeo Buys Wirewax, Wibbitz For Shoppable And AI Video Creation CapabilitiesVimeo is expanding its offerings via Wirewax, which lets marketers and oth ...
- Demandbase Brings New B2B Data Capabilities To Microsoft CDPMicrosoft clients can leverage InsideView and DemandMatrix products to send email a ...
- Future Of Eyeota And NetWise On Close Of Dun & Bradstreet AcquisitionAfter Dun & Bradstreet Holdings announced the acquisition of Eyeota and NetWi ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B TargetingDun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- Tech Media Company TechTarget Reports Strong Q3 PerformanceTechTarget announced revenue of about $70 million for the quarter, up 9 ...
- B2B Publisher CyberRisk Alliance Buys Media Brands Serving Outsource IT SpaceThe expansion underscores CyberRisk's efforts to offer services that inform and facilita ...
- ActiveCampaign Debuts Product To Automate Sales EngagementA new tool unifies data and allows sales teams to send one-to-o ...
- Email Tipsheet: Improvements And Challenges For 2022Most firms are using personalization, but many admit they need to g ...
- B2B Brands Are Offered A Free Data AuditTerminus says B2B data is often painfully inaccurate, and claims its C ...
- Skona Adds Coinme, Others To Its Client RosterIndependent creative agency Sköna has been hired by six new te ...
- Dow Jones Data Identifies B2B Content-Targeting StrategyTrigger moments that prompt business-to-business marketers to choose a new ad-tech provid ...
- Sales And Marketing Cool: Both Believe The Other Side Is Doing FineOld enemies sales and marketing now get along -- but salespeople fa ...
- ABM Snails: B2B Brands Fail To Achieve Marketing MaturityMost ABM leaders say their marketing strategy misses the mark, Integrate a ...
- A Guide To Automation In B2B MarketingAutomation is an ever-more popular tool in B2B marketing. But just wh ...
- RevOps Platform Openprise Snares $16 Million In Series A FundingOpenprise will use the funding to pursue RevOps adoption and automated proces ...
