Tag results for "b2b"
- Why TechTarget Is ThrivingThe media-and-lead-generation company covering the IT space says its 20% increase ...
- Hugs And Kisses: Buyers Now More Trusting Of Brands, Salesforce ReportsMost say their consumer experience is more important than a brand's produc ...
- BBDO Pitch: 'World Works' With ServiceNowThe cross-media campaign illustrates how ServiceNow's tech impacts many aspects of l ...
- Continuing Torrid Acquisition Pace, Endeavor Buys Microgrid KnowledgeThe acquisition will align with Endeavor's energy brands, such as T&D Worl ...
- Wunderman Thompson Launches Cross-Channel Commerce ServiceWunderman Thompson has launched a unified commerce service in North America th ...
- Front Office Sports Names Lisa Granatstein Chief Content OfficerAfter almost 11 years at "Adweek," Granatstein will be responsible for helpi ...
- 'American Banker' Launches Premium Subscription ServicePremium-access members receive online platform with news and analysis of the industr ...
- B2B Publisher Endeavor Business Media Acquires 84-Year-Old Putman MediaThe acquisition of Putman is one of the most significant in Endeavor ...
- HR Firm SHRM Expands Email Use To Reach At-Home WorkersThe B2B effort includes new input on COVID-19 and working from hom ...
- B2B Marketing Fuels Growth For UK Businesses: StudyB2B marketing is an important new business driver for 34% of ...
- RollWorks And Drift Partner On B2B Chat PlatformThe integration allows brands to identify site visitors and deliver chat messag ...
- ON24 Acquires Vibbio, B2B Video FirmThe firm hopes to put video creation into the hands of salespeop ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near BottomB2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Endeavor Business Media, In 6th Deal Of 2022, Acquires New South ResearchNew South Research provides consumer and B2B market research in a wi ...
- 6sense Launches B2B Revenue Platform With Email Features6sense Revenue AI will help B2B teams make insight-driven decisions, the compa ...
- B2B Buyers Favor Marketing Content Backed By ResearchWell-researched content improves the likelihood that a purchasing manager will take ...
- Merkle Unveils 'Experience & Commerce' Practice, Taps McLaren To Lead ItMerkle, Dentsu's technology-enabled customer experience management company, on Wednesday unveiled its glob ...
- Fumbling Leads: B2B Brands Need To Automate Their ProcessesPipeline is seen as the top 2022 challenge, and automation second, LeanDat ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- Viva Video: B2B Buyers Prefer It Over Written Content, Study ShowsVideo works well both in the pre- and post-purchase stages of t ...
- The Take On Intent Data: Most Firms Are Good At Using ItThe biggest challenge is creating an overall strategy, Ascend2 reports. ...
- MeritB2B Changes Name To Anteriad In RebrandingThe company acquired True Influence in late 2021, one of three rece ...
- B2B 4:0: Let's Make It The Era Of Media StrategyNow it's time to put brand at the center and fully ado ...
- B2B Content Consumption Booms, With eBooks In First PlaceOverall content registrations grew by more than 9% last year, NetLine repo ...
- Big Bang Budgets: Firms Plan To Spend More On Martech This YearEmail platforms are among the top three platforms brands plan to inve ...
- Procell's B2B Campaign Pushes 'More' Battery Life In US, UKThe integrated campaign, titled "Procell Battery Changer," uses deadpan ad humor ...
- Marketing To New -- And Smaller -- Post-Pandemic SegmentsFor example, there are segments of business travel that might continue ...
- Future PLC Acquires 2 Social Media CompaniesAcquired companies are WhatCulture, a social-first brand focused on the gaming a ...
- B2B Brands Need To Move Beyond Old-Fashioned Lead GenThe linear lead-to-MQL approach used by many. B2B firms depends on bloated pipelin ...
- Foundry, Formerly IDG, Builds Marketing Tech To Support Ad Targeting In-HouseFoundry took off in a new direction in February to combine first-par ...
