Campaigns or single executions using Advanced TV methods or platforms
Website designed primarily as an advertisement or promotion for a product or service.
Any execution or campaign that utilizes AI technology for advertising or marketing a product or service, including chat bots.
Online campaign of a series of marketing elements including product placements or branded content.
Single creative execution integrating advertising into/or within content, including product placement or branded content within publishers' websites.
Single creative execution of a contest, promotion or sweepstakes for advertising purposes.
Campaign of multiple emails for sales, advertising or marketing purposes.
Single email execution for sales, advertising or marketing purposes.
Single creative execution or ad campaign utilizing gaming, or advertising that incorporates a game or gaming application
Single creative execution or campaign utilizing humor as the primary creative element.
Campaigns that identify key individuals/groups that have influence over potential buyers.
Advertising campaign utilizing interactivity as the primary element.
Single creative execution utilizing interactivity as the primary creative element
Single execution or campaign prominently utilizing music and/or sound effects as the primary creative element.
A campaign of multiple mobile ad executions or mobile components-- including apps, banners, social media, video, and/or SMS, etc.
Best Integration of mobile techniques into a cross platform campaign (mobile plus some combination of other online elements and/or offline media, including digital out of home).
Best single execution of an App which markets a product or service.
A single creative execution advertising a product or service in a mobile environment – banner ad, social, SMS, etc.
Campaign in native ad formats across 3 or more sites, each execution providing seamlessly integrated advertiser content.
Marketing campaigns using podcasts or digtal audio as a key element.
Single execution or advertising campaign utilizing dynamically generated programmatic creative as the primary creative element.
Single execution or campaign of rich media display ads – gifs, animated gifs, HTML5, Flash and/or other.
Campaign of three or more executions using paid search.
Campaign to improve a client's natural search results. NOTE: Results will be based upon campaign strategy and results, not creative elements
Marketing campaign that appears in 3 or more social media environments, or a campaign of social media elements across multiple platforms
Social marketing campaign through Facebook page or pages
Social Marketing campaign using Twitter as its primary distribution mechanism.
Social campaign utilizing another social platform other than Facebook or Twitter, including Snap. TikTok. Instagram, LinkedIn, WeChat.
Single creative execution or campaign of advertising utilizing user-generated content as the primary creative element.
All platforms eligible. Sites will be judged on both UX and concomitant interface elements such as design, clarity, ease of use, effiective calls to action.
Campaign of 3 or more video executions intended as advertising for a brand, product or service.
Single execution or campaign (3 or more videos) through Facebook page or pages.
Video, single execution on a platform other than Facebook.
Marketing initiative or campaign achieving viral distribution
Any campaign that uses virtual or augmented reality as the key creative element.
Online campaign for a cause, charity, non-profit advocacy, public service project or for a brand campaign that distributes all profits to charity
Any campaign for a clothier, department store, designer, apparel maker/retailer, or fashion brand.
Online campaigns for car companies, dealers, auto insurance providers, auto suppliers.
Campaigns for marketers of beauty and/or cosmetic products, including beauty aids, hair, makeup, fragrance and skincare products.
Campaigns for beer/wine/liquor makers/distributors. Also includes bars and websites marketing beer, wine and alcoholic beverages.
Campaigns for makers/distributors of soft drinks, juices, coffee, energy drinks, water and other non-alcoholic beverages. Includes campaigns for coffee and tea shops.
Campaigns for business to business information and/or sales and marketing of products and services to business professionals.
Any campaign for a marketer of mass produced, short-lived consumer goods that are promoted and/or distributed online or via digital tools and techniques.
Campaigns promoting games/gaming, music or TV or other forms of entertainment, excluding movies.
Campaigns for films, film producers/distributors, movies and their websites.
Campaigns for banks, investment companies, credit cards, mutual funds or other financial services.
Campaigns marketing goods, services and regimens to promote pharma, health and/or wellness.
Any campaign for a restaurant, food chain, café/bistro or for eating/dining.
Any campaign promoting an online or offline retailer of products and services of any kind. Also includes auction sites and retail aggregators.
Any campaign for online or offline software/hardware makers/distributors, wireless carriers and service providers, appliance and consumer electronics makers.
Any campaign for technology and/or Internet services offered to consumers and businesses.
Campaigns for airlines, hotels, travel search engines, destinations, cruises, car rentals.
Websites for business to business information and/or marketing of products and services to business professionals.
Websites for charities and non-profits or for organizations or brands that distribute all or most of any profits directly to charitable organizations or causes, including religious and educational organizations.
Any website with content principally about improving personal health and well-being. Includes medical news sites, health information, online diagnosis, and mental health and fitness Web sites.
Any website for a retailer, retail chain, restaurant, restaurant chain, or online or offline retailer of products and services of any kind.
Q. What are the key 2019 dates to remember?
Campaign Eligibility Dates: August 1, 2018 - July 31, 2019
Finalists Notified: Early September
Winners to be announced at the OMMA Awards Dinner & Ceremony: Monday, September 23rd, 2019
Q. Do you accept entries from foreign, non-U.S. countries?
Absolutely! The OMMA Awards is an international competition and entries from all countries are welcome. The 300-word brief should be submitted in English, and all supporting videos and other foreign language-based creative material should be translated into English before submitting your entries.
Q. What are the eligibility requirements?
To qualify for the awards submission, all work must have been presented to the public in a verifiable location or medium during the eligibility period, we do not accept "spec" ads or websites.
Q. What are the eligibility dates?
Online ads, campaigns and websites must have been launched and active (or for websites have had a major update) during the qualifying period August 1, 2018 through July 31, 2019.
Q. What is the deadline?
All entries must be received by 8:00 PM EDT on August 8, 2019. There will be no exceptions.
Q. What are the Entry Fees:
The early bird entry fee is $295 per single ad/execution category entry and $395 per campaign or website category entry.
The standard entry fee After July 5, 2019 is $395 per single ad/execution category entry and $495 per campaign or website category entry.
When submitting the same entry into multiple categories, the above fee will be multiplied by the number of categories. Entries will not be judged if they are not accompanied by full payment or if they are incomplete in any way.
Q. What are the Payment Options:
All entry fees are due at the end of the submission process via our online entry system. Accepted methods of payment are Visa, MasterCard or American Express credit card. We can not issue invoices or accept purchase orders, checks, or bank transfers.
Q. What is your Refund Policy?
There are no entry fee refunds after the final entry deadline, August 8, 2019.
Q. How do I enter?
Entrants can submit ads, promotions, campaigns and websites for as many categories as they like, and/or submit multiple entries for each category. Submissions should reflect work that was predominantly done by the submitting agency or advertiser or other firm, and the role of any collaborating agencies and entities should be referenced in the separate field provided on the entry form.
Each entry requires a "brief" with a description of the objectives of the individual ads, campaigns and websites as well as any anecdotes, supporting facts or figures that illustrate its creativity and accomplishment. Briefs should be fewer than 300 words in length.
All other supporting materials must be submitted electronically:
Provide a single URL link per entry. This should link to a page containing all creative materials, easily viewable by our Judges. Clear and concise presentation at a single web URL will be important for proper consideration. The entry URL must remain accessible until November 30, 2019.
We reserve the right to re-categorize entries.
Q. What required fields are on the online Entry Form?
The online entry form consists of 4 pages:
(1) Entrant's contact info
(2) Entry details:
Category/Categories (each entry can be submitted into either one or multiple categories)
Agency (that will receive the award if won)
Please Note: If your entry is a finalist or winner, the info for Agency; Client/Brand/Advertiser/; Campaign will be etched as you have provided it on the entry form.
URL containing the creative materials for the judges (make sure this link works!)
Individual Credits (ECDs, Developers, Designers, etc.)
Any 3rd party Affiliated Agencies that were involved in the work.
Please Note: If your entry is a finalist or winner, credits for the entry will be published on the OMMA Awards site. Please make sure before submission of your entry that all appropriate individual credits and 3rd party affiliated Agencies are listed.
300-word Brief ( a description of the execution or campaign and the compelling reasons why it should win).
NOTE: Each time an entry is edited, the previous version of uploaded files are deleted. If you edit and entry, you MUST upload your files again on this 3rd page.
(4) Payment information/Checkout
Please proof your entry before sending. Be sure to include all key individuals.
If you need to edit your entry prior to our entry deadline, The link to your entry is on your entry payment receipt. Your receipt for entry payment will come to you via firstname.lastname@example.org If you cannot access this, contact Laura Daly at email@example.com
Q. Do you have any helpful tips for me?
Include as much supporting information as possible. Such as: goals, objectives, stats, case studies, videos and of course links to any live work (and screenshots or staging sites where work is no longer live)
Entries will be judged on innovation, creativity and results, so be sure to include this information in your brief.
Q. Will we be informed if we are finalists?
All finalists will be notified by early September, 2019.
Q. What is your Publishing Policy?
Creative materials and briefs become property of MediaPost Communications. MediaPost is granted the right to publish the winning briefs and creative materials on the OMMA Awards Web site and within MediaPost’s online and print publications. If you are submitting information in your brief that is for the jury's eyes only, you must write clear instructions to that effect at the bottom of your brief.
Q. When and where will the awards show be held?
Winners will be announced on September 23, 2019 during MediaPost’s OMMA Awards Cocktail Reception and Dinner.
Location in NYC at The Cutting Room.
Q. What is the refund/cancellation policy for OMMA Awards Reception tickets?
Substitutions will gladly be accepted at any time. Cancellations received by September 16, 2019 will receive a full refund. No refunds will be issued after September 16, 2019. All substitutions and cancellations must be submitted, via email, to Laura Daly with "OMMA Reception Request" as the subject line.
Q. Can I order another copy of my finalist or winner's trophy?
Absolutely. Duplicate Trophies will be available the day after the awards ceremony on the OMMA Awards site. You can also customize the trophy to include a person's name which is great to recognize a client or a key player on your team. Please note all orders will be verified against our list of finalists and winners. Please allow 8-10 weeks for delivery.
Q. Any questions not covered on this page?
For any other questions about the OMMA Awards, please contact Laura Daly.
Please contact Laura Daly, Director of Communications, at firstname.lastname@example.org.
Please contact Laura Daly, Director of Communications, at email@example.com.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at firstname.lastname@example.org.
For press inquiries, please contact Laura Daly, Director of Communications, at email@example.com.