Now in their 17th year, the OMMA Awards were created to honor the best in Online Media, Marketing and Advertising with 39 categories across two sections: Excellence in Online Advertising and Excellence in Media & Marketing. Whether by channel, industry sector or medium, the OMMA Awards cover every corner of the digital advertising industry.
This year we also have a sleek new trophy. Machined from aluminum and steel, painted and set on an eccentric highly reflective base, it will make a handsome addition to the trophy case in winners' offices.
Campaigns that use forms of streaming TV content including connected TV, programmatic TV, TV Everywhere and video on demand.
Any execution or campaign that utilizes AI technology for advertising or marketing a product or service, including chat bots.
Best campaign using content or product placement as a key element
Single creative execution integrating advertising into/or within content, including product placement or branded content within publishers' websites.
Single creative execution of a contest, promotion or sweepstakes for advertising purposes.
Campaign that uses digital Out of Home as the key element
Campaign of multiple emails for sales, advertising or marketing purposes.
Single creative execution or ad campaign utilizing gaming, or advertising that incorporates a game or gaming application
Single creative execution or campaign utilizing humor as the primary creative element.
Campaigns that identify key individuals/groups that have influence over potential buyers, Campaigns will be judged on efficacy/brand fit.
Advertising campaign utilizing interactivity as the primary element.
Single execution utilizing interactivity as the primary creative element
Best use of mobile as a key marketing element. Includes integration cross platform, app and in-app marketing efforts
Marketing campaigns using podcasts or digtal audio as a key element.
Single execution or advertising campaign utilizing dynamically generated programmatic creative as the primary creative element.
Single execution or campaign of rich media display ads – gifs, animated gifs, HTML5, Flash and/or other.
Campaign of three or more executions using paid search.
Campaign to improve a client's natural search results. NOTE: Results will be based upon campaign strategy and results, not creative elements
Marketing campaign using either paid or non paid media that appears in 3 or more social media environments, or a campaign of social media elements across multiple platforms
Social campaign exclusive to one social platform.
best use of a marketing drive before, during and after an event, such as a product launch.
Single execution or campaign (3 or more videos) on social media intended as advertising for a brand, product or service.
Social responsibility campaigns by corporations or brand efforts that distirbute all profits to charity.
Online campaign for a cause, charity, non-profit advocacy, public service project.
Online campaigns for car companies, dealers, auto insurance providers, auto suppliers.
Campaigns for beer/wine/liquor makers/distributors. Also includes bars and websites marketing beer, wine and alcoholic beveas well as campaigns for makers/distributors of soft drinks, juices, coffee, energy drinks, water and other non-alcoholic beverages. Includes campaigns for coffee and tea shops.
Campaigns for business to business information and/or sales and marketing of products and services to business professionals.
Any campaign for a marketer of mass produced, short-lived consumer goods that are promoted and/or distributed online or via digital tools and techniques.
Campaigns promoting games/gaming, music or TV or other forms of entertainment, excluding movies.
Campaigns marketing goods, services and regimens to promote pharma, health and/or wellness.
Any campaign promoting an online or offline retailer of products and services of any kind. Also includes auction sites and retail aggregators.
Any campaign for online or offline hardware makers/distributors, wireless carriers and service providers, appliance and consumer electronics makers.
Any campaign for technology and/or Internet services offered to consumers and businesses.
Campaigns for airlines, hotels, travel search engines, destinations, cruises, car rentals.
Includes any major modificationthat achieves marketing goals.
Q. What are the key 2021 dates to remember?
Campaign Eligibility Dates: August 1, 2020 - July 31, 2021
Finalists Notified: Mid September
Winners will be announced on October 5th, 2021
Q. Do you accept entries from foreign, non-U.S. countries?
Absolutely! The OMMA Awards is an international competition and entries from all countries are welcome. The 300-word brief should be submitted in English, and all supporting videos and other foreign language-based creative material should be translated into English before submitting your entries.
Q. What are the eligibility requirements?
To qualify for the awards submission, all work must have been presented to the public in a verifiable location or medium during the eligibility period, we do not accept "spec" ads or websites.
Q. What are the eligibility dates?
Online ads, campaigns and websites must have been launched and active (or for websites have had a major update) during the qualifying period August 1, 2020 through July 31, 2021.
Q. What is the deadline?
All entries must be received by 8:00 PM EDT on September 7, 2021. This is the final deadline.
Q. What are the Entry Fees:
The early bird entry fee is $295 per single ad/execution category entry and $395 per campaign or website category entry.
The standard entry fee After June 18 is $395 per single ad/execution category entry and $495 per campaign or website category entry.
When submitting the same entry into multiple categories, the above fee will be multiplied by the number of categories. Entries will not be judged if they are not accompanied by full payment or if they are incomplete in any way.
Q. What are the Payment Options:
All entry fees are due at the end of the submission process via our online entry system. Accepted methods of payment are Visa, MasterCard or American Express credit card. We can not issue invoices or accept purchase orders, checks, or bank transfers.
Q. What is your Refund Policy?
There are no entry fee refunds after the final entry deadline, September 7, 2021.
Q. How do I enter?
Entrants can submit ads, promotions, campaigns and websites for as many categories as they like, and/or submit multiple entries for each category. Submissions should reflect work that was predominantly done by the submitting agency or advertiser or other firm, and the role of any collaborating agencies and entities should be referenced in the separate field provided on the entry form.
Each entry requires 2 write-ups: first, a full description of the objectives of the individual ads, campaigns and websites as well as any anecdotes, supporting facts and figures that illustrate the accomplishment of set goals. This write-up has no word limit but should be concise and informative. The second write-up distills the first write-up into a 300-word summary. Write-ups on the Finalists on the OMMA Awards site will be taken from this 300-word write-up. Therefore, all performance data should be written according to client directives concerning confidentiality.
All other supporting materials must be submitted electronically:
Provide a single URL link per entry. This should link to a page containing all creative materials, easily viewable by our Judges. Clear and concise presentation at a single web URL will be important for proper consideration. The entry URL must remain accessible until November 30, 2021. Please check that the link works prior to submission.
We reserve the right to re-categorize entries.
Q. What required fields are on the online Entry Form?
The online entry form consists of 4 pages:
(1) Entrant's contact info
(2) Entry details:
Category/Categories (each entry can be submitted into either one or multiple categories)
Agency (that will receive the award if won)
Please Note: If your entry is a finalist or winner, the info for Agency; Client/Brand/Advertiser/; Campaign will be etched as you have provided it on the entry form.
(3) URL containing the creative materials for the judges (make sure this link works!)
Individual Credits (ECDs, Developers, Designers, etc.)
Any 3rd party Affiliated Agencies that were involved in the work.
Please Note: If your entry is a finalist or winner, credits for the entry will be published on the OMMA Awards site. Please make sure before submission of your entry that all appropriate individual credits and 3rd party affiliated Agencies are listed.
(4) Comprehensive review of submission: objectives, strategies, executional details, performance data.
(5) 300-word Brief ( a description of the execution or campaign and the compelling reasons why it should win).
Contents of this brief will form the basis for Finalist write-ups on the OMMA Award site.
NOTE: Each time an entry is edited, the previous version of uploaded files are deleted. If you edit and entry, you MUST upload your files again on this 3rd page.
(4) Payment information/Checkout
Please proof your entry before sending. Be sure to include all key individuals.
If you need to edit your entry prior to our entry deadline, The link to your entry is on your entry payment receipt. Your receipt for entry payment will come to you via firstname.lastname@example.org If you cannot access this, contact Nicole Fadner at email@example.com
Q. Do you have any helpful tips for me?
Include as much supporting information as possible. Such as: goals, objectives, stats, case studies, videos and of course links to any live work (and screenshots or staging sites where work is no longer live)
Entries will be judged on innovation, creativity and results, so be sure to include this information in your brief.
Q. Will we be informed if we are finalists?
All finalists will be notified by mid September, 2021.
Q. What is your Publishing Policy?
Creative materials and 300-word briefs become property of MediaPost Communications. You expressly authorize MediaPost Communications to republish all write-ups and creative materials submitted by you on our OMMA Awards website, in our printed OMMA Awards publications, in our MediaPost Cases database and within MediaPost’s other online and print publications. Please make sure that all performance data in your 300-word brief adheres to your client's rules regarding confidentiality.
Q. When and where will the awards show be held?
Winners will be announced on October 5th, 2021.
Q. What is the refund/cancellation policy for OMMA Awards Reception tickets?
Substitutions will gladly be accepted at any time. Cancellations received by September 20, 2021 will receive a full refund. No refunds will be issued after September 20, 2021. All substitutions and cancellations must be submitted, via email, to Nicole Fadner with "OMMA Reception Request" as the subject line.
Q. Can I order another copy of my finalist or winner's trophy?
Absolutely. Duplicate Trophies will be available the day after the awards ceremony on the OMMA Awards site. You can also customize the trophy to include a person's name which is great to recognize a client or a key player on your team. Please note all orders will be verified against our list of finalists and winners. Please allow 8-10 weeks for delivery.
Q. Any questions not covered on this page?
For any other questions about the OMMA Awards, please contact Nicole Fadner.
Please contact Nicole Fadner, Director of Communications, at firstname.lastname@example.org.
Please contact Nicole Fadner, Director of Communications, at email@example.com.
For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at firstname.lastname@example.org.
For press inquiries, please contact Nicole Fadner, Director of Communications, at email@example.com.