After Stranger Things Season 1 became a smash hit, Netflix justifiably geared up to grow viewership and social conversation for Season 2. That is where Eleven-level powers came in handy. As it turned out, the first season’s hardcore fans were also passionate about gaming and technology. That is how Mashable, GameSpot, and Metacritic were turned entirely upside down, invisting the fans into the Upside Down. This thrilling experience contributed to 16 million viewers in the first weekend, and increased social conversation by 5.8x.
Credits: John Moore Global President Mediahub Sean Corcoran EVP, Director of the Americas Mediahub Laurel Boyd SVP, Director of R+D Lab Mediahub Christine Bradt SVP, Group Media Director Mediahub Michelle Blaser Associate Media Director Mediahub Simeon Edmunds Associate Director of R+D Lab Mediahub Ali Sakai Senior Media Planner Mediahub Caroline Winslo Media Planner Mediahub Chris Lee Marketing Director, UCAN Netflix Kelly Hughes Marketing Manager, UCAN Netflix