By the time an OMMA Awards entry reaches the winner’s circle, it has survived two rounds of judging. Round One consists of the MediaPost editorial team reviewing and judging each of the categories. Our editors handpick three finalists per category and then send the results to the OMMA Awards judges, who choose a winner for each category corresponding to their sector, as well as a "Best in Show."
Fearless pioneer, digital entrepreneur, charity activist – these and much more describe Amy Armstrong’s career. After spending thirteen years at IPG Mediabrands agency ID Media – rising through the ranks to become its chief executive – Amy was recently tapped by sister agency BPN to lead the agency as its President.
At 28, Amy was tapped to oversee ID Media’s budding Los Angeles office, a footprint that’s pulsing with new business and digital growth. Under Amy’s guidance, the agency won numerous major accounts, including Anthem, Intuit, Time Warner Cable and Universal Technical Institute. Her extensive multimedia expertise spans categories such as telecommunications, healthcare, technology, education, beauty, e-commerce, and more.
Amy leverages a keen understanding of media’s synergies across different channels—including digital, TV, print, social, and emerging media—to create holistic solutions for clients. In collaboration with the agency’s analytics team, she was also responsible for developing and implementing new standards for media attribution, both online and offline.
In 2012, Amy was honored by the Los Angeles Business Journal as a “Women Making a Difference Executive of the Year” finalist. Under Amy's leadership, ID Media's Los Angeles office was also recognized as a 2012 "Best Place to Work" by the Los Angeles Business Journal.
A former IPG “Rising Star,” Amy began her career as an assistant media planner at Draft, where she was hired to help launch Bell Atlantic’s long-distance campaign. She held succeeding roles at the IPG agency, including associate media director and VP.
Executive Creative Director, SapientNitro
As Executive Creative Director of SapientNitro in Miami, Matthew oversees creative for Carnival Cruise Lines, Universal Orlando, The Miami Heat, ADT, Visit Florida, Fisher Island, and Ideal Image. He has worked on accounts at the agency including Grey Goose, Chrysler, British Airways, ESPN, and Vitamin Water.
Matthew has worked at some of the world’s most creative agencies including – Crispin Porter + Bogusky, Weiden + Kennedy, and 72andSunny. Before joining SapientNitro Matthew worked CP+B, and created integrated campaigns for MetLife, Under Armour, Coke Zero, Vitamin Water, and Microsoft. Prior to CP+B, he worked as Executive Creative Director for 180Amsterdam, and led the team that developed the 2010 World Cup global campaign for Adidas. During his tenure, he also pitched and won the DHL and Western Union global marketing accounts.
At Saatchi & Saatchi New York Matthew worked as Digital Executive Creative Director. There he was instrumental in building the first fully integrated creative team for the agency. Under Atkatz’s leadership, Saatchi produced work for clients including JCPenney, Ameriprise, Wendy’s, Miller High Life, Procter & Gamble, and General Mills. In 2007 Saatchi became the International Agency of the Year at both the Cannes Lions International Advertising Festival and the Clio Awards.
Prior to Saatchi & Saatchi, Matthew served as Worldwide Creative Director for Motorola at FCB. There he ran digital creative for North America, Asia-Pacific, and Latin America. The role was informed by his prior international experience living in China and working in the Asia-Pacific region at Ogilvy on Audi, Motorola, and IBM.
Matthew’s work has been recognized at Cannes, The One Show, The Webbys, Clios, the Effies, Communication Arts, and Contagious Magazine. He has served on the juries for The One Show, Art Directors Club, The Clio Awards, New York Festivals, AICP Next Awards, and The FWA.
Matthew holds a BFA in Industrial Design from the Rhode Island School of Design. He frequently lectures on ideas, innovation, and integrated advertising.
VP, Social Marketing, 360i
Michelle Barna-Stern is the VP of Social Marketing at 360i where she oversees an innovative Social Marketing practice focused on actionable thought leadership around digital platforms, emerging platforms, community interaction, community management and social strategy. Michelle is also an Adjunct Professor at New York University, where she teaches Social Media for Brand Value.
Prior to 360i, Barna-Stern served as Executive Director of Content and Campaigns at Blue State Digital and Director of Social Media Communications at Deep Focus working for such clients as Ford, Nestlé, Nestlé Purina, NY/NJ Super Bowl and Pepsi.
Before dedicating her life to social media, Barna-Stern worked in public relations, where she focused on consumer technology. She has led workshops at organizations such as the United Nations and companies such as Johnson & Johnson.Barna-Stern holds a degree from the University of Miami, where she studied Communications, Psychology, Marketing and Art History.
Chief Creative Officer, Colle+McVoy
As chief creative officer of Colle+McVoy, Mike Caguin has helped transform Colle+McVoy from a quiet, conservative ad shop, into a vibrant, creatively driven and nationally recognized agency. Mike is responsible for overseeing the agency’s creative output, which includes attracting the best talent, building a culture of creativity, building upon the agency’s digital expertise and creating work that makes a difference for clients.
Under his leadership, C+M has experienced remarkable year-over-year growth and has been recognized both nationally and internationally in some of the industry’s most revered award shows, including Cannes Lions, The One Show, Communication Arts annuals, ADDY Awards, OMMA Awards, the Effie Awards, Webby Awards, D&AD, Clios, Graphis annuals, Obies, AIGA and others. Agency work has been recognized in prestigious publications like Communication Arts, Lürzer’s Archive, HOW and Print. And Colle+McVoy continues to be critically acclaimed in The New York Times, Creativity, Fast Company, Mashable, Ad Age, and Adweek, among others.
Prior to becoming C+M’s creative leader, Mike worked at shops large and small and from coast to coast, including Butler, Shine, Stern & Partners and TBWA\Chiat\Day. His client experience includes Aveda, BMW MINI, Cannondale, Caribou Coffee, Detroit Pistons, ESPN, General Mills, GT Bicycles, Indian Motorcycle, Invisalign, Infiniti, Land O'Lakes, Nestlé Purina, Nissan, Red Wing Shoes, Schwinn and Yahoo!
Outside of work, Mike is an avid runner, cyclist and triathlete. He’s completed 11 marathons, two Ironman races and commutes year-round by bike.
Associate Creative Director, Saatchi & Saatchi Wellness
Scott Carlton is an Associate Creative Director at Saatchi & Saatchi Wellness, an agency dedicated to elevating health and wellness communications through the power of emotion and life-changing ideas. With experience as a conceptual and digital writer, as well as creative director, Scott has also led creative efforts at Ogilvy, Hill Holliday, Wunderman, Young & Rubicam, & Emerge Partners and The Trans4mation Group.
In just under three years, Scott has been honored with more than 100 awards and acknowledgments from shows and festivals including Cannes Lions, Lions Health, The CLIO Awards, The Shorty Awards, Communication Arts, Graphis, The Global Awards, The Webby Awards, MM&M Awards and The New York Festivals.
Founder & President, Bottle Rocket
Calvin Carter built Bottle Rocket on the belief that exceptionally innovative technology not only enhances the way we do things - it redefines the way we live our lives. Carter was named Ernst & Young Entrepreneur Of The Year® 2013 for the Southwest Area North Region.
Prior to launching Bottle Rocket, Carter ran a private equity and business development company that completed many successful projects and made equity investments into 16 companies, many of which were technology focused. He has founded or co-founded several other businesses, including i.con interactive, an Internet software development and professional services company that eventually merged with seven other Internet firms to form Luminant Worldwide, a publicly-traded company with $160 million in revenue and over 1,000 professionals.
Chief Creative Officer, Initiative
Nick Childs joined Initiative in September with one goal; to develop creative, strategic storytelling to connect our clients with real people. With extensive experience across content development, directing and production there is no one better to lead the creative charge at a media agency.
Joining Initiative with a creative agency background, Nick was previously the Executive Creative Director at Fleishman Hillard and EVP, Director of Content Development at Grey. Among his work across clients from Cadillac to L’Oreal, one of Nick’s first major successes was through the infamous E*Trade “Baby” ads that topped critic and viewer lists for the best commercial of Super Bowl XLII.
Beyond his work for E*Trade, Nick has overseen every level of creative production, from tentpole work on billion-dollar brands to award-winning, micro-budgeted social media projects. His concept to market the novel "Thirteen Reasons Why" through social media drove the book to #1 on the New York Times Bestseller list and resulted in a Silver Lion at Cannes. His award winning work also includes a Bronze Lion for the NFL’s “Best Fans” campaign, two Lions for the Febreze "Breathe Happy" campaign and Gold in Branded Content for the groundbreaking, community-generated narrative film, "Beyond the Still".
Not limited to the world of advertising and content creation, Nick also boasts an incredible entertainment background. His Cannes awarded work, "Beyond the Still," also premiered at the Sundance Film Festival. Additionally, Nick wrote, directed and produced "The Shovel", starring Academy Award-nominee David Strathairn. The film won Best Narrative Short at the Tribeca Film Festival among fifteen other top awards worldwide. The short continues to air globally and was selected to launch "The Screening Room", YouTube's presentation of the world's best independent films. Last but not least, Nick executive-produced the award-winning feature documentary, "High Score."
Co-Founder and Chief Executive Officer, Joan
Prior to Refinery29, Lisa held executive and leadership roles at Ogilvy and Mather, Saatchi and Saatchi, BBH NY and Fallon. Over her career, Lisa has led strategy and partnerships for Harley-Davidson, Unilever, Pepsico, Brown Forman, Sunbeam, and Charter Communications.
Co-Founder, Giant Spoon
Alan Cohen co-founded Giant Spoon, an innovation-driven marketing agency that focuses on idea-centric strategy and lives where digital, technology, and innovation collide. As winner of MediaPost’s 2014 and 2015 Creative Agency of the Year, Giant Spoon has proven that it fills the gap between large creative agencies and media agencies with its award-winning work and smart thinking. Alan also received the honor of being named Media All-Star by Mediapost in 2014.
Previously as CEO of OMD USA, Alan developed fresh perspectives on strategy, analytics, digital and innovation. He held the distinction as the longest serving CEO of a U.S. media agency, presiding for nearly six years. He launched many new service offerings at OMD including the industry-lauded Ignition Factory (creative media), Airwave (mobile), OMD Word (social), and the Content Collective. He is touted with having created the most robust suite of specialty offerings available at any advertising agency in the world. During his tenure, OMD had five years of record-breaking growth, winning over 30 new accounts and adding almost 500 employees. Alan and his teams were widely recognized for their accomplishments winning agency of the year six times in five years from the two leading advertising publications.Alan’s previous experience includes work for NBC, ABC and IPG in marketing, management, digital and innovation roles. He is a summa cum laude graduate of Boston University and has an MBA from the Harvard Business School. Alan has been named Media Maven and Media All-Star and one of the top 10 media executives in the Mediaweek 50, and has won many awards at NBC and ABC including an Emmy for his work on a social anti-drug campaign
CEO and Co-founder, Fetch
James founded Fetch, aged 23, in 2009. Fetch was created in order to help brands grow a mobile business in the emerging connected world. Fetch grew from a small team in London to a team of over 100 mobile experts across four global offices in the space of 5 years. Fetch have been recognised as a market leader, being the most awarded mobile agency internationally. In 2014, Fetch were acquired by Dentsu Aegis Network and James remains CEO with a remit to grow Fetch across the network, globally. Prior to launching Fetch, James had brief spells in both publisher, agency and client businesses including IPC Media and AdConnection. James has been recognised by the industry with numerous awards for his achievement in mobile, digital and entrepreneurship. James is passionate about the mobile world we operate in and promotes a mobile centred approach to marketing.
President/Partner, R2B & Click 3X
Peter Corbett is Partner & President of Reason2Be, a digital & content marketing agency in NYC as well as Click 3X and ClickFire Media creating film, VR, TV, web, and branded content across multiple platforms. Peter is a serial entrepreneur founding over 20 companies both here and in his native Australia including Media Circus, one of the first interactive agencies in 1995 and co-founding Heard City, the pre-eminent audio company. Peter is, by trade, a film director where his awards include Cannes Lions, CLIOs and The Crystal Apple Award from the City of New York. Maybe most infamously, he directed the legendary SNL spoof, “Schmitts Gay” starring Chris Farley and Adam Sandler. From the beginning of his career, Peter has been driven by innovation. Beginning with the import of Australia’s first motion control system, to the first purchaser of Silicon Graphic’s supercomputer-driven visualFX platform, to a relationship with Internet pioneers BBN bringing in high speed internet - all the way to the present where BeyondThePlayButton.com develops new applications in digital video and VR technologies.
President, Chief Strategy Officer, Carmichael Lynch
As chief strategy officer, Marcus Fischer is responsible for marrying stunning insights with flawless execution, thus assuring that creative work from Carmichael Lynch achieves results that meet or exceed our clients’ high expectations, every time.
He added the title president of Carmichael Lynch in the spring of 2013, after rejoining the agency from digital firm space150, where in four years’ time he helped double the company’s size and rose to the rank of chief executive officer.
Fischer is the strategic mind behind countless winning campaigns for clients ranging from BMW and Purina Dog Chow to Dairy Queen and Target. Current successful efforts on behalf of Carmichael Lynch clients Subaru and U.S. Bank each owe their genesis to his unparalleled instincts and analytic work.
His achievements have been recognized by the most respected creative and strategic competitions in marketing, including the One Show, the Webby Awards and The Effies, where he serves as a frequent judge. In 2011, he was also honored with the Forty Under 40 award by the Minneapolis St.Paul Business Journal.
The father of three young boys and husband to Wendy, he is also active in the community, finding time between shuttling the kids to athletic events, to serving on the board of the Epilepsy Foundation of Minnesota.
Executive Creative Director, Havas Worldwide New York
Izzy recently led Havas' New York office in its most successful new business streak, resulting in the award of the Keurig Green Mountain and Liberty Mutual businesses. He provides leadership for the creative department with a focus on his newest clients as well as Reckitt, Air France and Edible Arrangements.
Izzy created the “Talk to Chuck” national campaign for Charles Schwab. This integrated platform garnered numerous industry awards and reignited the Schwab business. Other award-winning campaigns include “Clearasil May Cause Confidence” and “Ritz. Open for Fun.” Izzy transformed Ritz from a cracker into an entertainment brand, building it into a billion dollar snack franchise.
Recent integrated work includes the Summer 2015 launch of Hugh Jackman’s Laughing Man Coffee for Keurig. This exclusive online campaign for Hugh’s purpose-driven brand featured a :60 video and entire social/digital ecosystem, earning Adweek's Ad of the Day and Editors Pick in Creativity. For Liberty Mutual, the Chicago Marathon “Moving Words” activation earned a Cannes Lion in the Creative Data and Innovation category.
Izzy’s work has earned industry accolades including those of Cannes, One Show, ANDY and Effie, while “Talk to Chuck” is taught as a case study at the Harvard Business School.
Chief Strategy Officer, Americas, MediaCom
Jon Gittings joined MediaCom in 2014 as the global business development strategy, and in 2016 he was promoted to Chief Strategy Officer, Americas. Based in New York, he is responsible for creating and delivering consistent, cutting-edge global strategic responses which reflect the agency’s Content + Connections positioning for both new and existing clients.
Jon was previously global communications planning director at OMG and came aboard with an impressive track record in business development, having helped OMG win the global Carlsberg and HTC account, as well as the Renault Nissan Alliance and Telenor tasks in EMEA.
Other previous roles at OMG include head of strategy for global accounts in EMEA, European strategy director at OMD International, and head of strategy and insight at Manning Gottlieb OMD in the UK, where he and his team won numerous headline awards from the IPA, Campaign and Media Week.
Director of Consumer Engagement, Carmichael Lynch
Neil found his way into advertising like many media folks: completely by accident. It’s been a great way to exercise his analytical and problem solving skills, while also building brands and relationships. He has brought this expertise to brands ranging from financial to automotive, including State Farm, Subaru, Johnson & Johnson, FTD, Wrigley and Harley-Davidson among them.
Neil began his career at Campbell Mithun, then spent time in Chicago at DDB and OMD before returning to the Twin Cities for a tour on the client side, working for General Mills. He joined the ranks of Carmichael Lynch in 2004.
Neil is a thought leader in his own right, bringing innovative thinking and progressive, strategic approaches to media partnerships and activations. And it has served him well – Neil’s work has been heralded by the Effie Awards, the O’Toole Awards, and multiple Media Plan of the Year awards.
EVP, Head of Innovation, Zenith Media
Tom Goodwin is the SVP of Strategy and Innovation at Havas Media, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. An industry provocateur and commentator, he's a columnist for the Guardian, Mediapost and regular contributor to TechCrunch, Ad Age, Ad Week and Digiday. Tom recently joined Havas after founding Tomorrow, an agency to provide innovative advertising and marketing solutions for the post-digital age, positioned at the intersection between digital agencies, creative agencies and management consultancies. Prior to founding Tomorrow, Tom served as director, partner development, at IPG Media Lab, driving growth and innovation. In his role, he built client relationships, provided strategic insights, and conceptualized new product offerings and revenue models. Before that, Tom led new business development and strategy for companies including HUGE Inc. and Lowe Worldwide, holding global roles based in the U.K. and U.S. A passionate futurist and technology trend forecaster, Tom brought the Western world’s first QR code-based campaign, developed the first interactive outdoor ad, and created the first click-to-install mobile ad. His approach is grounded in a belief that the role of technology is to solve problems, address consumer needs, and support business goals. Born in England, Tom earned a degree in architecture and structural engineering from the University of Sheffield, combining his love of the arts and design with an interest in measurable results. He lives in New York.
Managing Director, Head of US Agency, Jellyfish
As managing director and head of US agency, Jim is responsible for the digital strategy, continued market expansion and evolution of Jellyfish in the US. A passionate and experienced marketer, Jim leads a growing team of digital marketing experts, supporting them in delivering game-changing strategies and campaigns for clients. At Jellyfish, Jim heads up the 80+ person US Agency, working across an impressive client base, which includes CARFAX, Stanley Black & Decker, Under Armour, Nestlé and Walden University.
Prior to joining Jellyfish, Jim was vice president and managing director at iCrossing, where he led the New York City and Washington D.C. offices in growing regional revenue and headcount. Jim began his career in marketing strategy with tech companies APC and Sun Microsystems, before moving agency-side at Proxicom. Jim is a Cornell University graduate, and earned a Master of Business Administration from MIT Sloan School of Management.
Executive Creative Director, SapientNitro, Toronto
An industry veteran with more than 20 years of pedigree, Michael Howatson is the Executive Creative Director for SapientNitro Toronto. “Howie” as he is known to his friends and colleagues, is responsible for driving the successful transformation of office’s creative domain into a true integrated practice working above and through the line to deliver truly innovative work.
A true digital native, Howie has worked with some amazing people and brands around the world on a myriad of award-winning projects and campaigns across a wide range of mediums; from animation, to online, to gaming, to broadcast, to print, and to apps. Howie did some of the first work in Macromedia Flash development and worked on everything from mobile platform innovations in Japan to most recently quarterbacking the digital creative team at Blast Radius in Vancouver.
Michael has worked with a wide and stellar range of clients, including Nike Golf, Apple, Microsoft, Nike’s Brand Jordan, Xbox, Nike Training, Harley Davidson, Jeep, the Loblaw Group of Companies, Porter Airlines, First Niagara Bank, TD, New Era, Ann Sacks, Sasktel, Government of Saskatchewan, C&A, Michelin, Land Rover, Campbell’s, Lulu Lemon, Nintendo, Nokia, Palm, Electronic Arts, Living Books, Broderbund, BCAA, Proactiv, Heineken, Visa, Nike Japan, Amway Japan, Macromedia Japan, GM Asia, Bourjois Cosmetics, Guerlain Cosmetics, Sony, Toyota Japan, Jupiter Communications, Oracle, Hitachi, Sony, Shu Uemura Cosmetics, and the LVMH Luxury Group.
Associate Creative Director, Kettle
Camille is an Associate Creative Director with over 15 years of industry
experience. She is a conceptual creative with a strong design background
and User Experience curiosity. She was working at FullSIX - an
international top-digital agency, in Paris and New York before joining
kettle at the beginning of the adventure. Since then she's been integral
in their success by producing each time clever and beautiful creative
solution. She has worked from large international campaigns to digital
product design with brands as prestigious and diverse as L'Oreal, Christie's,
and New Museum. Her involvement on the Sesame Street and
Brooklyn Bridge Park sites has been rewarded by multiple Webby Award
Chief Creative Officer, Epsilon
John’s background as a copywriter, creative director and creative leader includes numerous clients across many platforms and disciplines. John has written and created award-winning creative for platforms as diverse as television advertising, radio, digital, mobile, shopper, social and television programming. Past clients include McDonald’s, Anheuser-Busch, Miller, Nintendo, Hallmark, Kraft, Allstate, BMW, the Independent Film Channel and Coke.
Creating big ideas that break through and engage the consumer is a hallmark of John’s work. John has created numerous commercials that won USA Today’s prestigious Super Bowl Ad Meter, many others that placed in the top ten, and has written and directed work that won every award in the advertising world.
Other awards and recognition John has received include ten Cannes Lions, three Grand CLIOs and several Gold CLIOs, the London International Festival Grand Prize, the Cannes Radio Grand Prix, three Radio Mercury Grand Prize Awards, the New York Festivals Grand Prize and three commercials in The One Show’s Best Beer Commercials Ever, amongst others.
John has also served as a judge for the Cannes Lions, CLIOs, Radio Mercury Awards, American Advertising Awards, D&AD Awards and others.
John holds a bachelor’s degree from Iowa State University. He is involved in both the Directors Guild of America and the Writer’s Guild of America.
Chief Creative Officer, Organic
Chris’s strengths include his ability to create high impact creative experiences and a tireless drive to solve problems. He is the force behind Organic’s creative vision across all its offices. Prior to Organic, Kelly was creative director at Wunderman, leading accounts including Citibank, Dell, Kodak, Land Rover and Nokia. He also spent a decade at Ignition13 where he led creative for Converse, Estee Lauder, Guinness, Motorola, Smirnoff and Sony.
Founder & CEO, School
Max Lenderman is founder and CEO at School, a full-service creative agency that helps brands do better by doing good. His previous work experience includes Executive Creative Director at MDC Partners’ The Arsenal and Director of OuterActive at Crispin, Porter + Bogusky, where he led the multinational agency’s experiential practice, and Executive Creative Director at GMR Marketing. A former US Peace Corps volunteer, Lenderman began his career in New York City as a marketing journalist. His breakthrough work titled "Experience the Message: How Experiential Marketing is Changing the Brand World" was a Business Book of the Year Finalist and has been cited as “the best book on experiential marketing.” His latest book, "Brand New World: How Oligarchs, Paupers and Pirates Are Changing Business," has been translated into five languages.
Chief Creative Officer, 360i
Pierre Lipton is Chief Creative Officer at 360i. He has more than a decade of experience developing award-winning campaigns that have been recognized at major award shows and across a wide range of categories—from digital to social to experiential to television and radio. He has sat on multiple juries, including the 2015 Cannes Mobile jury and the 2013 One Show jury. Since joining 360i, he’s built up the agency’s reputation as a creative force, working with leading clients like Coca-Cola, Mondelēz, Toyota and HBO, to put digital at the center of driving bold new work and ideas.
Pierre was previously CCO and Founding Partner of M&C Saatchi New York, which he joined as employee #2. There he oversaw the agency’s creative department and worked on brands including Birchbox, Ballantine's, Global Functional Drinks and Heritage of Pride. Prior, he was ECD at AKQA, working with Google, Jordan, Visa and more. He has also held positions at BBDO, Fallon and TBWA, where he helped launch the "In an Absolut World" campaign for Absolut Vodka.
Pierre’s work has won numerous awards in the major shows and across categories including a Gold Cannes Lion for HBO Big Love “Secrets.” He is a widely respected industry through leader who has served on multiple juries and regularly provides expert commentary to industry trades like Advertising Age and Adweek.
Executive Communication Director, Saatchi & Saatchi LA
John has been at the forefront of marketing and advertising innovation and leadership for nearly 25-years.
He focused his media communications career exclusively inside creative agencies vs. media-centric agencies. In this environment, he partners with creative directors to make ideas that are big enough, elastic enough and compelling enough to invite customers to participate with their brand ideas.
Since 2003, Lisko has been leading media communications at Saatchi & Saatchi. Based in Los Angeles, he is responsible for media communication strategy and execution, event marketing, and all forms of digital media (gaming, social, mobile, etc.…). Under John’s leadership, he’s grown the agency’s media team to successfully compete and innovate at the leading edge of the massive shifts in today’s evolving communications landscape, where media really does matter.
John believes all ideas begin with deep customer insights and are media-neutral. Ideas need to develop to effectively engage the consumer; whether traditional broadcast and print media, or wide-ranging digital initiatives, live events, promotions or brand activation. His advertising career included agencies in New York City, Cleveland and now Los Angeles – across multiple business industries
President, The Media Kitchen
Barry Lowenthal is the President of The Media Kitchen, a kbs+ partner. A veteran of the agency with 25+ years under his belt, Barry has led integrated programs for brands such as Goldman Sachs, Vanguard, Lane Bryant, Windstream and many others. Barry has worked in just about every category including luxury goods, financial services, entertainment, consumer electronics and spirits.
Barry began his career big New York’s agencies such as NW Ayer, Backer Spielvogel and Grey before coming The Media Kitchen. Barry is known as one of the early champions of strategically driven, creatively-inspired communications planning. He believes that the most interesting communications ideas come from understanding what media consumers use AND how they feel when they’re using them.
Chief Client Officer, Havas Media North America
Andrea is a 15-year veteran of digital media, and chief client officer of Havas Media. Her role is to oversee the agency's culture, the growth and satisfaction of the clients and employees, and the P&L of the office. She works closely with the planning and buying teams to facilitate holistic, integrated media strategies and ensures that digital and the digitization of media is at the core of how Havas Media works and thinks. She also works closely with the product teams to ensure innovation and growth, as well as with the creative agencies in the Havas Village space.
Andrea has worked extensively with Dannon, Philips, and LVMH. In 2000 she joined Havas Media Boston to lead the Volkswagen and Southern Comfort digital media businesses. Her work on Southern Comfort won the Mediaweek Media Plan of the Year Award and her Fidelity work for the “Green Line” campaign won a Gold Lion at Cannes.
CEO, AboveNation Media
Steve Minichini is CEO of AboveNation Media. Steve is a 25+ year veteran in the advertising industry with a deep concentration in digital marketing. He began his career with Jordan, McGrath, Case, Taylor in New York and rose to the Media Director position within 10 years. The allure and rapid growth of digital media convinced him to join imc2, an independent full service interactive agency. As Senior Vice President, Managing Director of its New York and Philadelphia offices, Steve launched and managed all interactive media and optimization, as well as the search engine marketing team. Steve also served as President of Enversa™, a proprietary online media buying tool he created in 2004.
Creative Director, Johannes Leonardo
Wes Phelan is a South African creative currently working in New York City. Since joining Johannes Leonardo in 2013, Phelan has worked across a number of the agency's accounts, most notably on Adidas Originals and TripAdvisor. His work on those accounts has seen tangible business impact and also a successful 2015 awards season with multiple Cannes Lions, including a Silver in Creative Data for TripAdvisor's Hotel Cup campaign.
Most recently he has focused his efforts on the Adidas Originals business as creative director where he currently oversees all global creative work across the brand. His latest campaign has come to life in a yearlong story to launch one of the world's most iconic sneakers - the NMD - by questioning today's notion of the future and creativity. The work continues to be activated in cities around the globe and, at launch the sneaker sold out within hours.
Wes has won 5 Cannes Lions (1x gold,2x silver,2x bronze); 4 Clio Awards; 1 London International Award; 1 One Show Entertainment; 2 Epica Awards; 3 D&AD Pencils; 11 Loerie Awards; Wimpy “Braille Burger” - inducted into the Cannes Lions Game changers 60 year anniversary book.
Matt leads a team of marketers delivering cutting edge consumer engagement by uniquely integrating content, digital, experiential, social, and broadcast opportunities. During his career, Matt has worked with numerous Fortune 500 brands and his experience in the F&B industry has helped Motive win clients like Mountain Dew, SoBe, Pepsi, Van’s Natural Foods, Mars Inc., and Hard Rock Cafe. Under his leadership, Motive has produced award-winning work for Pepsi, Qdoba Mexican Grill, Boingo Wireless, Native Eyewear and General Motors. In fact, the agency was awarded the 2011 Grand Ex Award by Event Marketer Magazine for its work on Mountain Dew’s DEWmocracy campaign and was named a Top 25 Agency to Watch by iMedia in 2012. Prior to founding Motive, Matt led the marketing efforts for Virtela Communications, held both account and creative roles at J. Walter Thompson, and worked on a broad array of business as an account director at UPSHOT.
President, Trilia Media/Hill Holliday
Cindy proudly launched Trilia as a different kind of media company, with a mandate for fiscal transparency. Trilia, which launched in 2015 and grew out of Hill Holliday/Erwin Penland’s highly successful media operations, operates under the belief that the strongest client outcomes are driven by balancing Science and Ideas. Prior to Trilia, Cindy was responsible for Hill Holliday’s integrated media department, overseeing communications planning, cross-channel media planning/buying, and analytics for clients such as Dunkin’ Donuts, Liberty Mutual, The TJX Companies, and Chili’s. Under her leadership, Hill Holliday’s media department was twice named Media Agency of the Year by Media Magazine and Cindy has been honored as one of Adweek’s Media All-Stars and MediaPost’s Online Media All Stars.
Throughout her career, Cindy has planned multimedia campaigns for clients in various industries, including packaged goods, retail, dining, and health care. Trilia’s focus on Science and Ideas has resulted in campaigns across multiple disciplines that have consistently won awards: AdWeek Magazine’s “Plan of the Year” (four times in the last five years), MediaPost’s Creative Media Award (three times in the last four years), MediaPost’s OMMA Award (2011 and 2014), Digiday’s SAMMY Award (2014), and the MMASmarties (2014).