Citi Launches Global Media Review

The company spent $1.8 billion on advertising and marketing last year and $332 million on ads in the U.S., the latter figure according to Kantar. Incumbents include MEC, which has handled Citi's U.S. media planning and buying since 2007. Both MEC and Starcom MediaVest Group handle regions outside the U.S. Both shops are expected to defend. ...


Viewability Crowd: Meet The 'Loaded Ad'

The Media Rating Council (MRC) on Monday issued its first guidance for a "mobile viewable" ad impression. Mobile viewable ads follow the same criterion as online desktop and display ads -- requiring at least 50% the ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Sideswipes: Collaborative Media

The landscape of media is predominantly about the visual -- pictures, video, gifs. What's underneath that landscape we rarely ask. But of course it's code. Yet we rarely think about that code until something happens that ...

Telmar Takes Media Planning Mobile

Media planners are obsessed with mobile, and now they can use it to do their jobs, courtesy of media planning software maker Telmar, which has introduced a Keystone Cross Media app for Apple devices. The app ...

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