News

JWT Confirms Launch Of Digital Network Mirum

Digitaria co-founder and CEO Dan Khabie has been appointed global and North America CEO of the new agency -- reporting to JWT Global CEO Gustavo Martinez -- while Stefano Zunino, head of digital worldwide for J. Walter Thompson, will take on the added role of chairman of Mirum. Separately, Doug Hecht, president and COO and co-founder of Digitaria, will be leaving the agency -- ...

Opinion

Online Media Daily
What A Great Time To Remind You That Football is Stupid

This week I was going to write about publishers who complain that their tech stacks are so complex, they can't prevent ad fraud or assure ad viewability. But the humor in such protests is too self-evident ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Barbara Lippert: Madblog
Where Have You Gone, Go Daddy?

As you read this, the Barton F. Graf 9000 agency is scrambling to come up with a new Super Bowl spot and have it turned around in time to run on The Big Game on Sun ...

SearchBlog
Google's Big Gamble To Lure The Super Bowl Online

A 30-second TV spot during the Super Bowl will cost brands about $4.5 million. While many people watch the big game, the ads alone are not as effective as many think. Although 90% of people are ...

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