News

Digital Ad Spend Will Surpass TV By 2017

It's happening already in some major ad economies. But while ad executives say they are "managing a transition," TV is still expected to remain a dominant media with significant influence on culture and consumers. ...

Opinion

Bob Garfield: Garfield At Large
Truly Defective: Matthew McConaughey Captured Thinking And Driving

This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now and then comes along a campaign that defines all that is superficial, ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
A Comprehensive Overview Of Excuses For When Your Plan Does Not Deliver As Intended

I have been reading an industry book that I found by accident, at a library book fair event. One of its chapters is devoted to measurement. Let me share some of its observations on this very ...

RTBlog
Taking Programmatic In-House Is A Hobson's Choice - At Least For Now

"Taking programmatic in-house" is a thing -- and it might be the thing one year from now, if we are to take marketers at their word. At this time next year the headlines could read: "90% ...

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