News

'Programmatic' Voted Marketing Word of the Year

"Programmatic" is 2014's marketing word of the year, according to an ANA (Association of National Advertisers) survey. ...

Opinion

Barbara Lippert: Madblog
The Latest Social Media Threads: Who Pulled Down The Jeans?

It's hard to write about advertising and marketing when the most potent thing to happen overnight, after the jury decision not to prosecute the Eric Garner case was made known, was a spontaneous citizen "die-in" in ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

SearchBlog
My Apps Now Learn From Me

When an app learns from doing, we call it artificial intelligence or machine learning. In 2014, the industry began to see this intelligence in predictive analysis, and in 2015, we will see it in apps. Microsoft ...

Online Spin
What WON'T Happen In 2015?

Now that we're past Thanksgiving and holiday parties are already upon us, it's time to think about 2015. While I don't mind making predictions -- it's fun, and I'm always trying to understand what might be ...

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