Nielsen Expands Mobile Measurement

Nielsen has expanded mobile measurement for its Digital Ad Ratings to six additional countries. Mobile measurement will now be included in ratings across Australia, France, Germany, Italy and the UK. Brazil is expected to be added soon. ...


Bob Garfield: Garfield At Large

Fraud. Non-viewability. Low CTRs. Banner blindness. For years they were treated as nuisances, transitory and manageable. What we now face is a bona fide existential threat. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
It's Monday Morning -- Do You Know Where Your Consumers Are?

It isn't easy being a marketer today. If it isn't ad fraud, it is a data breach of your CRM system. Or it turns out that your diesel engines aren't clean, your potatoes not organic or ...

Extraordinary 'Fargo' Makes Case For Best Show Of The Year

The new season of "Fargo" has everything -- great acting, writing, locations, cinematography, and a story that seems to grow more believable the more farfetched it becomes. ...

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