News

NH Primary Day: Mobile Bests Desktop In Calls To Action

Luckily for political marketers attempting to reach last-minute on-the-go voters in New Hampshire, calls to action in emails are more likely to be clicked on by a mobile device, according to new research from SendGrid. ...

Opinion

Bob Garfield: Garfield At Large
Demented

The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is Audi, and the spot called "Commander." ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

London Blog
Death Of Print Is The Death Of A Thousand Cuts

As "The Telegraph" asks Deloitte what it should do next, it's hard not to conclude that print and quality journalism are dying a very slow and agonising death. ...

Online Spin
A New Way to Determine Corporate Value

Last week, I talked about the trend of "hyper" expectations and corporate valuations. Peter Fader, a marketing professor at the Wharton School, commented, "This is why we need to replace the guesswork of tech valuation with ...

More Opinions »

Today’s Most Read Blogs

2016 Marketing Banner: Optimize Customer Experience! 
Beacons Drive Mobile Coupons; 58% Redeem In Under 2 Minutes 
Data Rich Relationship Necessary For True Personalization 
A New Way to Determine Corporate Value 
Implementing A Champion/Challenger Trial Now 

Today’s Most Commented On

Demented 
Driverless Car Can Meet You In The Driveway 
The Trump-ification Of 2016: The Super Bowl Implodes 
At The Super Bowl, Broncos Win, Budweiser Fumbles 
Time To Block The Blockers -- What Have You Got To Lose? 

Principal Publications