CBS Earns 5% Ad Hikes In Upfront

CBS says it has almost completed its upfront deal-making for the 2015-2016 season -- at modest price increases. Media executives say CBS garnered mid-single-digit percentage gains, with hikes of around 5% in the cost per-thousand-viewer prices. But media agency executives say broadcast networks could see 5% to 10% fewer upfront dollars than a year ago. ...


Bob Garfield: Garfield At Large
It's All Greek To Me

We are told we are in a golden age of content, ingenuity and utility. But we are not. Because almost nobody has located the gold. Call it the Geek capital crisis. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Media Agency Reviews-Ad Tech Buyer Beware

It's hard to keep up with all of the major brands reviewing their media agency assignments. The reasons are varied, but it can't be a coincidence that the worlds of traditional and programmatic media planning and ...

TV is Not Dead, But It Is Evolving: A Look at On-Demand

Fighting market change is futile. The consumer is in charge, and it's up to the industry to evolve. That's according to the recent Multichannel News/B&C On-Demand Summit, which looked at the state of the television industry ...

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