Empirical Data Proves TV Now As Accountable As Digital, Suggests Brands Can Have Their 'Cake And Eat It Too'

New empirical research revealed Tuesday by a mix of respected industry experts made the case that marketers need to shift from a decades-old practice of "reach optimization" to new methods of "results optimization," especially when factoring the most precious media in their mix. The research, which was presented during a special webinar from the Advertising Research Foundation and at a live event at programmatic ...


Online Spin
The Spreading Activation Model Of Advertising

"Beatle."I have just primed you. Before you even finished reading the word above, you had things popping into your mind. Perhaps it was a mental image of an individual Beatle: either John, Paul, George or Ringo. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

The Social Graf
Men Are Possessive Jerks, And Other Psychological Insights From Social Media

Social media is yielding real insights into human psychology, according to a number of presentations at the Society for Personality and Social Psychology's annual convention in Long Beach. According to, researchers believe that detailed new ...

Bob Garfield: Garfield At Large
Why Google And Facebook Deserve Your Trust, Without Reservation

There are clearly two cultures occupying the same country, with very different ideas of what constitutes a gift, an agreement and perpetuity. I speak, of course, of the culture of Big Social on the one hand, ...

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