News

Optimism Index Climbs To Highest Level Yet: All Media Except Print And Portals On The Rise

In another encouraging sign for the advertising economy, the optimism of ad executives -- both marketers and agency counterparts -- is at its highest level since an industry researcher began tracking it seven years ago. The data, which comes from the Perception Group's Advertiser Optimism Index, is based on the self-reported perceptions that ad execs have for increasing or decreasing their ad budgets in ...

Opinion

Barbara Lippert: Madblog
Selling T-shirt Feminism: Whose F-Bomb Is It, Anyway?

I've written before about "Fempowerment," the current advertising and marketing trend filled with you-go-girl messages about breaking down barriers and building confidence and power. And I think I can safely say that with "Potty-Mouthed Princesses Drop ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Here's A Nice, Scary Halloween Story For The Ad Industry

There are a lot of scary things in the ad industry that I could turn into a corny Halloween gimmick. Like that ad blockers are the most popular browser extensions by a mile, and a million ...

Search Insider
The Virtuous Cycle And The End Of Arm's-Length Marketing

Last week I wrote what should have been an open and shut column, looking at why SEO never really lived up to the potential of its business opportunity. Then my friend Scott Brinker had to respond ...

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