Kantar Forges Alliance With BIScience

BIScience offers media analytics for display, mobile, video, and programmatic media covering more than 500,000 publishers worldwide. The firms said they would collaborate on enhanced cross-media and digital measurement products. ...


Bob Garfield: Garfield At Large
Thanks A Lot... Suckers!

As the late Sen. Everett Dirksen famously observed, "a billion here, a billion there and pretty soon you're talking about real money." And to show for it, what? Merely the knowledge that if you give away ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Most Consumers Do Not Care About Brands

For a few years, media agency group Havas has published an annual index of "Meaningful Brands." The index measures if consumers could see themselves living without brands X, Y or Z. Turns out they can. And ...

FCC Approves AT&T's Merger With DirecTV, Imposes Net Neutrality Conditions

AT&T's $49 billion merger with DirecTV cleared its last regulatory hurdle today, when the Federal Communications Commission announced it had approved the deal. ...

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