MediaCom, Goodby Silverstein Get Global eBay Assignments

The shops were selected as the online auction company continues to deal with the fallout from a security breach that occurred earlier in the year, which it disclosed publicly in May. The company has vowed to step up its marketing in a bid to regain consumer trust. ...


The Wonderful Rise Of Meaningless Content

One of the most interesting contributions that mobile phones have made to pop culture so far is the genre of silly distraction. Part of the aesthetic of mobile entertainment seems to be pointless whimsy. We have ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Advertisers, Get Comfortable With Ambiguity

The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply far too many variables that we can't control. ...

Online Spin
A Different View Of The Customer Lifecycle

The customer lifecycle is almost as hot a buzzword as "big data" -- but what exactly is a customer lifecycle? Is it really a circular journey? Is it linear? ...

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