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News

The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of its print edition for the March 2, 2015 issue, due out on newsstands on Monday. ...

By Erik Sass Feb 16, 2015
MediaDailyNews

Kraft's CMO Among Execs Leaving As New CEO Changes Management Team

Deanie Elsner became its first CMO in February 2013. The company stressed that marketing remains "critically important" and will be moved "closer to the business operations, in order to sharpen focus and more effectively ignite brand ...

By Karlene Lukovitz Feb 13, 2015
Marketing Daily

IPG Reports Strong 2014 Results, Margin Improvement: Says 2015 Looks 'Solid'

Interpublic reported relatively strong results for fourth-quarter and full-year 2014, beating its financial targets for the year and bringing its operating margin closer to "fully competitive," Chairman-CEO Michael Roth said in a statement released Friday morning, ...

By Joe Mandese Feb 13, 2015
MAD

Publicis Groupe Reports Q4 Rebound With 3.2% Organic Growth

Full-year organic growth was just 2%, but Publicis CEO Maurice Levy told analysts that he believes the company can sustain Q4 momentum, helped in part by the Sapient acquisition. This year will start off "slack," he ...

By Larissa Faw Feb 13, 2015
MAD

Visible Measures To Guarantee Video Viewability

Visible Measures, a Boston-based ad tech firm and demand-side platform, is taking measures to ensure that video ads are visible. The company on Thursday introduced a new video ad product that guarantees 100% viewability for video ...

By Tyler Loechner Feb 13, 2015
Real-Time Daily

Google, Mattel Bring Virtual Reality To View-Master

Google and Mattel have partnered to bring the View-Master into the twenty-first century, complete with virtual reality using the technology behind Google Cardboard, developed in part to give agencies and brands a taste of the technol ...

By Laurie Sullivan Feb 16, 2015
Search Marketing Daily

Havas Reports Sharp Boost In Organic Growth For 2014

Company CEO Yannick Bollore attributes the improved performance to "trust our clients place in us," as well as to talented staff and "the excellent level of new business maintained throughout the year." ...

By Steve McClellan Feb 13, 2015
MAD

Pinterest Teams With Apple, Lets Users Pin Apps

In addition to wedding dresses and aspirational hairstyles, Pinterest users can now pin particular mobile apps. In partnership with Apple, the move effectively positions the picture-based social network as a consumer-driven app discovery platform. ...

By Gavin O'Malley Feb 13, 2015
Social Media & Marketing Daily

WPP To Acquire 'Substantial' Stake In comScore: Develop Cross-Media Audience, Campaign Measurement

WPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace, this time striking a deal with digital media measurement firm comScore that will ...

By Joe Mandese Feb 12, 2015
MediaDailyNews

Opinion

Barbara Lippert: Madblog

What A Long, Strange Media-Death Week It's Been

It was an uncanny week of sudden death and public loss for the media. First, the shocking items about major "news" people that were disclosed minutes apart: beloved fake anchor Jon Stewart was leaving his post ...

By Barbara Lippert 02/13/2015

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

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Online Media Daily

Viewability: No One Else Has It, Either

Memo to: Linda Yaccarino -- Linda: As you know, I was at the IAB meeting in Phoenix last week and wandered into a session on something the online folks call "viewability." Christ, what a shitstorm. ...

By George Simpson 02/12/2015

Mobile Insider

It's A Mobile World

With the rise of mobile engagement increasing at a remarkably rapid rate, a business without a mobile strategy is almost guaranteed to fall behind its competitors and miss out on valuable opportunities to connect with consumers ...

By Andy Lombard 02/12/2015

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