News

Chrysler Taps Google Maps, Taking Marketing Funnel To Manufacturing Plant

Video content provides brands with storytelling opportunities that allow consumers to discover much more about products and services than what is found in search engine page query results -- so Chrysler devised a marketing strategy that takes consumers to the beginning of the marketing funnel. ...

Opinion

Marketing Daily - Top of the News
Former Pepsi Exec Dawn Hudson To QB NFL Marketing

The National Football League yesterday named Dawn Hudson, the one-time president and CEO of Pepsi-Cola North America, to be its chief marketing officer. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bob Garfield: Garfield At Large
A Voyage To Uranus

We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, that it is living on borrowed time. That's how long it took ...

RTB Insider
The Programmatic Obesity Problem

The latest threat to programmatic brand advertising (PBA) is obesity. Everyone knows America tops the list of obese countries, but we are also contributing to the epidemic facing a fatter programmatic premium market, which threatens our ...

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