ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns

The Association of National Advertisers and the 4A's Friday afternoon announced a new task force comprised of senior marketer and agency executives to take "decisive action to address concerns about media transparency." The task force will be co-chaired by the 4A's chief Nancy Hill and ANA chief Bob Liodice and will include top executives from their organizations' members. ...


Everyone On Earth Launches Apple Watch Apps

Every single person on the planet launched an app for Apple Watch this week. OK, that may be a slight overstatement, but there are seriously, like, a cubic buttload of Watch apps out there. ...

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Marketing Daily - Top of the News
Dr. Oz Attacks His Attackers; Says He'd Take Some Segments Back

Dr. Mehmet Oz projected a strong defense of his right to speak freely about "alternative routes to healing" and "unconventional approaches" to medicine in a piece published on Time's website yesterday as well as during a ...

Online Media Daily
Piling On The Hate: Stop Fighting Unbundling

Perhaps the most concerning quote in all the copy devoted to cable channels dumping on Verizon for trying to do something everyone in the country wants was this one from a 65-year-old retired electronics salesman, who ...

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