News

GroupM Elevates Role Of Data: Names Goldhersz CDO, Shuffles MediaCom

A year after creating the first Chief Data Officer role inside a major Madison Avenue media shop, GroupM is upping the data ante, elevating it to a holding company role, and moving long-time MediaCom chief Harvey Goldhersz to lead it. The move comes a year after GroupM's Mindshare unit recruited Bob Ivins to that role from media giant Comcast, and signals the growing importance ...

Opinion

Barbara Lippert: Madblog
Viagra In An Age Of Sarcasm

"This is the age of taking action," says the announcer in the Viagra commercial I caught on TV this week. And really, is there anything more awkward and poignant, more can't-win-for-losing, than showing these winky male ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

London Blog
Forget CPM - It's Time For Time To Be The New Metric

Move over, CPM -- you were convenient for a while, but there's a whiff of mistrust about you and your stablemate, CPC. Time, then, for time and audience share -- those broadcast metrics -- to enter ...

Marketing Daily - Top of the News
One Ringy-Dingy Goes The Way Of Dot Dot Dot?

Under its Virgin Mobile prepaid banner, Sprint will offer a monthly Facebook, Twitter, Pinterest or Instagram-only plan to consumers who use the phone for gabbing about as often as their parents sent a telegram for $12 ...

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