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News

TV Wins: Super Bowl XLIX Draws 114M Viewers

Another Super Bowl; another TV viewing history record. The down-to-the-wire Super Bowl XLIX (Super Bowl 49) pulled in a Nielsen 114.4 million viewers for the New England Patriots win over the Seattle Seahawks -- 2% higher (2.2 million viewers) over the game a year ago, which was also a record. ...

By Wayne Friedman 12 hours ago
MediaDailyNews

Super Bowl XLIX One Of Least Cluttered Ever, Fewer Hashtags Too

Total non-programming time, including brand advertising, and NFL and network promotions, was down nearly a minute from last year, and more than three minutes from the recent high in 2013, but more of it was accounted ...

By Joe Mandese 14 hours ago
MediaDailyNews

Budweiser, Domestic Violence PSA Lead Best-Viewed Super Bowl Ads

As with other Super Bowl advertising, sentimentality and strong emotional content were big drivers of highly viewed advertising content. A commercial featuring a lost dog -- to be found and helped by horses -- led Budweiser ...

By Wayne Friedman 18 hours ago
MediaDailyNews

Second-By-Second Data Shows Wix, Victoria Secret Most Viewed Super Bowl Ads

In a rare second-by-second analysis of the Super Bowl's audience, Rentrak has released its Ad Retention Index for the Big Game showing that the audience for advertising was virtually equal to the audience for the on-field ...

By Joe Mandese 14 hours ago
MediaDailyNews

Verizon Promises To Let Customers Avoid Tracking Program

Faced with pressure from lawmakers, Verizon said on Friday that it will allow its mobile customers to opt out of a controversial tracking program. Verizon's customers will be able to direct the company to stop inserting ...

By Wendy Davis Feb 2, 2015
MediaDailyNews

Yahoo Continues To Take Search Market Share, Google Declines

Yahoo continues to inch up in search market share at the expense of Google's decline. Google's share of U.S. searches, excluding mobile, dipped below 75% for the first time since July 2008, with Yahoo overtaking Bing ...

By Laurie Sullivan 14 hours ago
Search Marketing Daily

Monster Tweets Super Bowl Congrats To Seattle, Posts Opening For Social Manager

Monster.com, a brand long associated with Super Bowl advertising, may not have been in this year's game, but that didn't stop it from running a Super Bowl tie-in, albeit via social media. In an eye-catching tweet ...

By Joe Mandese 17 hours ago
Social Media & Marketing Daily

Super Bowl XLIX Competes For Views Online And Offline

NBC made history this year when it decided to live stream Super Bowl XLIX and its halftime show featuring Katy Perry and Lenny Kravitz in the U.S. Looking to promote pay TV online services, the network ...

By Laurie Sullivan Feb 2, 2015
Search Marketing Daily

JWT Confirms Launch Of Digital Network Mirum

Digitaria co-founder and CEO Dan Khabie has been appointed global and North America CEO of the new agency -- reporting to JWT Global CEO Gustavo Martinez -- while Stefano Zunino, head of digital worldwide for J. ...

By Steve McClellan Feb 2, 2015
MAD

Opinion

Bob Garfield: Garfield At Large

'Your a Traytor, You But Ugly Kosheralist Pusstard' Click Here to Learn More!

Disqus offers "native advertising at scale," which is like offering locusts at scale. But putting aside the pestilence that is native, can we for a moment contemplate the thing that gives native its supposed power and ...

By Bob Garfield 02/02/2015

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

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Online Spin

I Don't Usually Watch Advertising, But When I Do...

No, I did not watch the Super Bowl. I have actually never, ever watched the Super Bowl. To help you understand why the Super Bowl is just a cultural challenge too far for me as a ...

By Maarten Albarda 02/02/2015

TVBlog

Monday Morning Commercial Quarterback: Last Word On Super Bowl Spots

The voice of President Kennedy should not have been used to hawk cruises. Given the diminished physical state of Muhammad Ali today, the use of the brash younger Ali's voice in the Toyota Camry spot seemed ...

By Adam Buckman 02/02/2015

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