News

Media Deals In Early 2015 Total $23 Billion, Digital Most Active

The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of a year ago. Some 768 transactions totaling $23.6 billion in dollar value were announced for the first three months of 2015. Digital media/commerce deals were the most active segment -- 321 deals, valued at $12.6 billion. ...

Opinion

RTB Insider
Kill The Bots First, Then Tackle Viewability

This recommendation is based on the simple concept that even if an ad is 100% viewable, if it was caused to load by a bot, it is still fraud, and useless for advertisers, who thought their ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

RTBlog
RTB Ad Spend Increased 141% In 2014; Mobile Key Part Of Growth

Global ad spend via real-time bidding (RTB) more than doubled from 2013 to 2014, rising 141%. The amount of inventory available for RTB trades rose as well, jumping 72% year-over-year. And comparing Q1 2014 to Q4 ...

TV Watch
Jon Hamm's Stint In Rehab: PR Stunt?

The promotional push for fans to watch those series-ending seven episodes of AMC's "Mad Men" (which begin April 5) is a slam-bang, exhaustive PR/ad campaign. I've seen the show mentioned in seemingly every conceivable media outlet. ...

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