Native Optimism Remains High, But Begins Eroding: Agencies More Bullish Than Clients

Ad executives remain bullish about spending more of their budgets on "native" advertising formats, but their enthusiasm is beginning to temper, according to a survey of marketers and ad agency executives responsible for buying media. Importantly, agency media buyers are far more optimistic about increased spending on native ad formats than their client counterparts. ...


Lawmakers Call For Stronger Do-Not-Track Standards

Three lawmakers say in a letter to the W3C that its proposed "do-not-track" definition doesn't go far enough to protect users' privacy. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

London Blog
Ad Blockers Be Damned - Display Is On A (Mobile) High

Forget the ad-blocking doom and gloom for a moment -- digital display is up 27.5% so far in 2015 and it's mostly due to mobile. ...

J. Max Robins: TV Everywhere
TV Nowhere? Broadcast's Premiere Season Falls Off Radar

Have we finally arrived at the death of the fall TV season? It's genuinely hard to remember if there's ever been a worse lineup - a lackluster roster of rookie shows. Nothing is truly resonating with ...

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