Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying

Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelate, industry reaction was mixed. Opinions ranged from it being a smart, proactive hedge by the TV industry's currency researcher to a formal recognition that data-based audience targeting is the future coin of a programmatic media-buying realm. As one commenter on Wednesday's "Real-Time Daily" story opined: "This speaks volumes about the direction of ...


Barbara Lippert: Madblog
Dakota, Isis, And 50 Shades Of Cray-Cray

Last weekend, Dakota Johnson's appearance as host of "Saturday Night Live" sparked intense shock, despair, and agitation -- if not high dudgeon -- all over the Internet. But not for the expected reason: her role as ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

At Upfront, Formerly All-Male Spike Pushes Female Audience Growth

The once completely male-oriented Spike TV yesterday ballyhooed the growth of its female audience and vowed to continue to work toward evolving its dual-gender "co-viewing" in the coming year. "Co-viewing" was a word that came up ...

Bob Garfield: Garfield At Large
Why Google And Facebook Deserve Your Trust, Without Reservation

There are clearly two cultures occupying the same country, with very different ideas of what constitutes a gift, an agreement and perpetuity. I speak, of course, of the culture of Big Social on the one hand, ...

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