News
The end of the holidays may not have given marketers' inboxes any reprieve, as major retail brands analyzed by eDataSource increased their email volume significantly year-over-year during the week after Christmas. ...
Revenue from digital OOH platforms was a major driver of the overall growth. The increase came with with a smaller 1.5% rise in worldwide consumer time spent with OOH platforms. ...
Alan Cohen Takes Reins At Quigley-Simpson, Says 'Performance Media' Is The New ProgrammaticAlan Cohen, a longtime marketing and media exec known for innovation and ideas-driven media strategies, has joined independent "performance" agency Quigley-Simpson as president-CEO. Cohen, who headed media operations at Omnicom's OMD and Interpublic's Initiative before co-founding ...
At the close of the sale of Yahoo's "core assets" to Verizon, the remaining portion of the Internet icon's business will become Altaba. ...
RPA Recaptures $600 Million American Honda Media AssignmentThe American Honda media assignment is returning to RPA after a nearly four-year absence. Honda and RPA have been marketing partners for four decades. ...
Virtual Reality Awareness Doubles After Holidays; Samsung Takes LeadConsumer awareness of virtual reality and the brands involved increased across the board after the holiday season. The number of consumers who said they are very familiar with virtual reality almost doubled between September of last ...
Kevin Roberts, former executive chairman, Saatchi & Saatchi, has been named chairman of UK-based PR and marketing firm Beattie Communications. The appointment comes about five months after Roberts made controversial remarks about gender and diversity in ...
Sports & Entertainment specialists will now sit with Havas Group client teams. Pedro Avery, the Havas Media executive who added duties as CEO of HS&E in late 2015, is leaving the company. ...
On-air TV marketing of TV programs is crucial for economic success. But for critical/award-worthy honors? Not so much -- especially for shows coming from new subscription video-on-demand services. ...
Opinion
License plates are about to be turned into digital screens that display the traditional number information when the car is moving but convert to digital advertising when the car is parked. In a sign that the ...
Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.
Here are two sentences that don't seem to match: This may well be a watershed moment in marketing communication. AOL is at the vanguard. ...
We're running out of alphabet. The latest generation is Generation Z. They were born between 1995 and 2012, at least according to one demographic primer. So, what do we call the generation born from 2013 on? ...
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