News
Horizon Media will be responsible for communications planning and paid media activation across all channels for LG Electronics' three primary U.S divisions -- home appliances, home entertainment and mobile phones. WPP's Mindshare was the incumbent. ...
IKEA Completes Global Phase Of Media Review, GroupM, Dentsu Aegis Shops To Vie For Regional Accounts
The global business has been consolidated from five holding companies to two. On the regional front, it's possible that a six-way pitch for the IKEA business could occur between all of the GroupM (Mindshare, MEC, Maxus, ...
In a deal that will enable cinema advertising to be bought and sold programmatically like display, mobile, video and other forms of digital media, Rubicon Project announced a partnership this morning with Screenvision Media. The companies ...
Hill, who will have served in the role for nine years, intends to focus on consulting and will spend time in Ecuador volunteering and teaching. The 4A's Board of Directors is in discussions with MediaLink to ...
ABC has joined the ranks of CBS, Viacom, CW, Turner and a few others in completing upfront deals with solid results for the 2016-2017 TV season. ABC scored near double-digit percentage price increases in the cost ...
Mediaocean Acquires Invision, Moves Into TV Ad Sales Workflow
Mediaocean, the dominant provider of media-buying and payment processing for agencies, has acquired Invision, a company specializing in processing "cross-device" media sales for major media companies. The deal is the latest in a string of acquisitions ...
BitTorrent Appoints Former CNN Producer To News Director
Former CNN news producer Harrison Bohrman will step in as BitTorrent's first news director, the company said Thursday. Bohrman will build a team of journalists from the ground up, leading the development, planning and production for ...
Calvin Klein Orchestrates Sprawling Fall Campaign
Launching the campaign with a 24-hour video takeover of its U.S. site, the brand is using some 50 different videos, with cast interviews, performances and behind-the-scenes footage. ...
Former Mediabrands Chief Seiler Lands Top Marketing Role At Studio71
Former Interpublic Mediabrands' Chairman Matt Seiler has taken a senior marketing role with German media conglomerate ProSiebenSat.1 Group. Seiler, who stepped down as CEO of Mediabrands in May 2015, will serve as president-marketing solutions of Studio71, ...
Opinion
Last spring, when Facebook's Instant Stories came to this world, I considered the possibility of salvation. If publishers were to cede distribution to Facebook, they would achieve faster loading speeds and a better user experience, and ...
Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.
The Federal Communications Commission's proposed broadband privacy rules may "severely burden" consumers by subjecting them to a deluge of opt-in requests, the ANA argues. ...
Whether you were in The Hamptons, the Berkshires or lolling about your backyard somewhere in Westchester or Brooklyn this Fourth of July weekend - lolling about almost anywhere pleasant on earth - chances are your smart ...
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Richard Whitman Has Left The Buil...
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Voice Search Changing The Rules O...
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