Yahoo Reportedly 'In Talks' To Buy Programmatic Video Ad Platform BrightRoll

Yahoo is in talks to acquire programmatic video ad platform BrightRoll, TechCrunch has reported, for anywhere between $500 million and $1 billion -- although TechCrunch notes it's "likely to be in the region of $700 million-$725 million." When reached by "Real-Time Daily," BrightRoll declined to comment. However, if the deal goes through, it would likely be Yahoo's biggest move in the programmatic ad space; ...


Sideswipes: Media Becomes The Newest Target Of A Dictator

Manuel Noriega, a real former dictator, is suing prominent video game company Activision over its fake portrayal of him in the real video game "Call of Duty: Black Ops II." It gets better. The former dictator ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Snapchat Ads Could Change Everything

Snapchat just made online ads interesting and new. Snapchat ads give us an entirely new problem: we now need to make ads that people want to see, and we can make them any length, but they ...

Bob Garfield: Garfield At Large
Someone Please, Please Whelm Me

Let's just say the future of TV is pretty well established by now. The news that HBO is untethering itself from exclusive cable distribution and CBS will offer a paid-streaming service for its broadcast offerings more ...

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