Rubicon Project Goes 'Outside' The Box, Enables OOH Trading

Programmatic ad tech firm Rubicon Project has partnered with Bitposter, a UK-based audience buying ad platform for out-of-home (OOH) advertising. Bitposter is launching a platform for programmatic OOH buying and has tapped Rubicon to power the marketplace. ...


Barbara Lippert: Madblog
On VW's Golden Pond: The Shock Of The Old

It all started innocently enough: A friend posted an article on my Facebook page about the latest VW ads starring the Golden Sisters. She wrote, "I love these! Have you seen them?" ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
3 Things TV Networks Must Do This Fall

While many question how TV will fare in 2020, there is still no question that it is still the 800-pound gorilla in 2015. But for that to continue, TV companies will have to work harder to ...

TV Watch
NFL To Pay TV Providers: A Different Kind Of TV Everywhere World?

Is the owner of the best-rated TV show sending a signal to pay TV providers that it might be changing the game in future years? With a deal in which CBS will stream seven more NFL ...

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