Office Depot Selects McCann And UM For $100M Creative, Media Account

The selection comes after a review in the wake of last year's merger of Office Depot and OfficeMax, which remain separate brands under Office Depot Inc. Combined, the companies spent over $100 million on ads in 2013. Incumbents included Omnicom shops Zimmerman, DDB and OMD. ...


Data and Targeting Insider
Ello Taps Ad, Data Frustration Playing Familiar Counterculture Card

Social network Ello takes a principled stand against advertising and data brokering. The social nets had it coming, after a year of aggressively touting their own prowess as marketing tools. But Ello may prove to be ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Real-Time Daily
Setting The Industry's Sights On Viewability

For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of discussion among ANA members for many months. However, it's important to understand ...

Bob Garfield: Garfield At Large
P.R. Wild Pitches, Autumn Edition

This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and it's time for the semiannual P.R. Wild Pitches. Publicity worst practices in ...

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