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News

Yahoo has closed down Yahoo Screen, its effort to compete with Netflix and Hulu. The service pulled in premium TV and video, with its most notable acquisition the revival of NBC comedy "Community." ...

By Wayne Friedman 2 hours ago
MediaDailyNews

Email Marketing Continues To Grow, But Slowly

Email marketing is still a business-to-business (B2B) sales driver that experienced 3% growth in 2015, according to a recent study by sales intelligence company Datanyze. ...

By Jess Nelson 20 hours ago
Email Marketing Daily

Bing Now Powers AOL Search Results, Paid-Search Ads

Bing began powering AOL's mobile, tablet and Web search Jan. 1, 2016 -- the final step cementing a long-term partnership announced in June 2015. ...

By Laurie Sullivan 20 hours ago
Search Marketing Daily

Acxiom Launches Advanced Ad Data Platform AcxiomTV

Analytics company Acxiom is launching Acxiom TV, an effort that will expand its data platform for advanced/addressable TV advertising. Data can be used to inform segmentation and campaign planning and verify campaign reach and frequency. ...

By Wayne Friedman 56 minutes ago
MediaDailyNews

Syfy Kicks Off Syfy Labs At CES

NBCU cable network Syfy is starting up Syfy Labs, an innovation lab for creating multiplatform content and experiences for existing and emerging platforms. It will merge technologies into storytelling of the network's original programming, such as ...

By Wayne Friedman Jan 5, 2016
MediaDailyNews

SunTrust Buys First Super Bowl TV Spot

Making a big leap from buying local and regional TV, SunTrust Banks will buy its first national TV Super Bowl commercial, which will air next month. The bank's expanded national physical presence ins financial businesses warrants ...

By Wayne Friedman 1 hours ago
MediaDailyNews

Twitter To Launch New Conversational Ads

As part of its New Year's resolution to finally impress investors, Twitter is expected to debut a new "conversational" ad format, on Tuesday. Expanding on Twitter's Promoted Tweets program, conversational ads include call- to-action buttons with ...

By Gavin O'Malley 1 hours ago
Social Media & Marketing Daily

GM Makes $500 Million Investment In Lyft For Self-Driving Car Technology

General Motors is betting $500 million that self-driving cars are the future, and on Monday announced an investment in Lyft just days before an expected official announcement at the Consumer Electronics Show from Google and Ford ...

By Laurie Sullivan 22 hours ago
Search Marketing Daily

Amazon To Force Brands, Agencies To Rethink Advertising

Amazon is about to change how companies and agencies allocate global media budgets -- a side effect of its move to build a different type of global logistics and delivery model that will rival Federal Express ...

By Laurie Sullivan 21 hours ago
MediaDailyNews

Opinion

Connected Thinking

The Pre-CES Report: Increases In Smart Homes, Wearables, Smart TVs, Drones

It appears the tremendous growth of The Internet of Things is driving the consumer technology industry to record-setting growth. Consumer technology retail revenue is slated to hit $287 billion this year, according to new figures from ...

By Chuck Martin 01/04/2016

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

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PolicyBlog

Consumers Duped By Native Ads

Many consumers think that native ads are actually written by reporters or editors, even when those ads are labeled "sponsored report." ...

By Wendy Davis 01/04/2016

MediaDailyNews

The Joy Of Hate-Watching

The dawn of the so-called Golden Age of Television has brought many pleasures -- but none as unexpected as the rise of "hate-watching." Hate-watching is that counterintuitive phenomenon in which viewers watch TV shows they mostly ...

By Gary Holmes 01/04/2016

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