News

Havas Board Approves Bollore Group Tender Offer

The decision by the board came after reviewing the report of an independent advisor who concluded the tender offer is "fair," and is urging shareholders to tender their stakes. Bollore owns about 36% of the company and intends to acquire a majority stake but not 100%. Havas CEO Yannick Bollore did not participate in the vote, being a member of both the Havas and ...

Opinion

Barbara Lippert: Madblog
If You're Happy And You Know It, Stuff Your Face

With the big gobble-gobble weekend approaching, it's probably a great time for Weight Watchers to debut this new 60-second spot, timed for prime family viewing on our first Post-Turkey Sunday. (AKA, when the stuffing hits the ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Video Critique
Stove Top Should Have Done More With Its Thanksgiving Video Campaign

As a brand director, then, I would marshal all my resources around Thanksgiving. Brand loyalties can't be forged or cemented in or around a holiday without much of a specific retail bent, you say? Hogwash! Betsy, ...

Daily Online Examiner
Twitter's Data Grab: Company Wants To Know What Other Apps Users Install

In the latest data grab by a Silicon Valley company, Twitter said today that it will start collecting information about which other apps are installed on its users' phones. The company says it is doing so ...

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