News
Taxi fleets are projected to be fully automated within the next several years, which might also create new in-car marketing opportunities. The exact time frame appears to be unclear, with some research citing self-driving taxi fleets by 2020 and others reporting by 2030. However, the common theme is that taxis will see some sort of automation in the future. ...
The "sharing" economy has moved in a big way to entertainment and media: Fewer people are looking to buy or rent individual movies/TV programs. ...
Following its official weekend announcement of a change in leadership in Viacom -- seemingly ending months of a rough corporate battle --- the big media company's stock took an opening Monday hit. ...
Time Inc. Cuts 40 Editorial Staffers, 'Real Simple' EIC Exits
Another round of cuts is coming to Time Inc.'s editorial department, just as Kristin van Ogtrop announced she is leaving her as Real Simple's longtime editor-in-chief. Recently, the company cut 110 staffers from sales and market ...
The Trade Desk is one step closer to going public. The company completed its S-1 filing with the U.S. Securities and Exchange Commission late Monday. ...
Clinton Spends Big On Rio Olympics
"Hillary for America," Democratic presidential candidate Hillary Clinton's campaign, has spent some big national TV dollars recently -- on NBC's Rio Olympics. More than half of Clinton's 2016 total national TV budget so far has been ...
While still growing at a respectable clip, Instagram is behind Snapchat. Indeed, the social sensation recently surpassed Instagram as the top social destination among teens. But the Facebook unit's monthly user base more than doubled over ...
Ad Blocking: Is It Panic Time In Adland?
Adobe estimates that more than $40 billion will be lost to ad blocking this year alone -- about double last year's loss. But panelists at a MediaPost conference said there are viable solutions. And blocking the ...
Bud Light Brings Back Schumer, Rogen
The spot highlights how all Bud Light drinkers are the same, noting that gender identity is a spectrum and no matter where you fall, everyone sits on barstools. ...
Opinion
Adtech is IBM in 1984. Brandtech is Apple. The good news is that these huge advertisers and huge budgets have funded the creation of an incredible system that will totally and finally democratize paid media. ...
Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.
I'm not sure if you've heard the news: Syria is a pile of rubble, Zika is headed north, the planet is burning to a cinder, but the big story on Action news: Donald Trump says something ...
Something strange happened last Saturday night. An entire nation stopped to watch a rock concert. And I mean the entire nation. As far as Canada was concerned, even the Olympics were put on hold when the ...
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