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News

IPG Sued By Former J3 Planner Over Wages, Seeks Class Action-Status

The suit comes at a time when the ad industry is facing what many believe is a talent crisis, as many of the country's best and brightest college graduates pursue careers in more lucrative professions. A former employee claims she regularly worked more than 40 hours a week and that it wasn't unusual for her to work close to or more than 50 hours ...

By Steve McClellan 6 hours ago
MAD

'Guardian' Unveils New Web Design, Ad Format

Guardian News & Media, publisher of 'The Guardian,' unveiled a redesign for the newspaper's Web site this week, including a new high-profile advertising placement that allows advertisers to dominate the Web page without interrupting visitors' consumption ...

By Erik Sass 4 hours ago
MediaDailyNews

Reichig Joins Fox's Twentieth Television

Debbie Reichig will be senior vice president of media sales research and insights, overseeing media sales research department and assisting in sales strategy for all Twentieth Television's and Debmar-Mercury's syndication programming to advertisers. ...

By Wayne Friedman 4 hours ago
MediaDailyNews

Publicis Groupe Acquires Run For Mobile-Focused DMP, DSP Tech

Publicis Groupe on Tuesday announced it has acquired Run, a cross-device programmatic ad platform with a focus on mobile. Terms of the deal were not disclosed. Run will be aligned with Publicis' media planning and buying ...

By Tyler Loechner Oct 29, 2014
Real-Time Daily

Instagram Proves Hit With Brand Marketers, Users

Ahead of Facebook's latest earnings call, new data shows that Instagram is more popular than ever among brand marketers. During the third quarter of 2014, 86% of top brands incorporated Instagram into their marketing strategies, which ...

By Gavin O'Malley Oct 29, 2014
Social Media & Marketing Daily

Facebook Revs Rocket 59% To $3.2 Billion

Facebook hasn't lost its mobile groove. The social networking giant on Tuesday reported that revenue in the third quarter increased 59% from a year ago to $3.2 billion, powered by strong mobile ad sales. Mobile advertising ...

By Mark Walsh Oct 29, 2014
Social Media & Marketing Daily

Tumblr Debuts Beta Launch Auto-Play Video Ads

A week after debuting its new video player, Tumblr announced the beta launch of in-stream auto-play video ads. Launch partners include Hulu, J.C. Penney, Lexus, Unilever's Axe brand of products, and Universal. Another launch partner, The ...

By Gavin O'Malley Oct 29, 2014
MediaDailyNews

Rob Kabus Named Global CEO At IPG's BPN

Kabus joins from San Francisco ad shop Eleven where he was president and CMO. Earlier he was with Vizeum Global Management, Aegis Group and McCann Erickson. He reports to IPG Mediabrands CEO Matt Seiler, who Kabus ...

By Steve McClellan Oct 29, 2014
MAD

A Brief History Of Buying Time

As far as metaphors go, the notion of "buying time" has become a little ironic -- and some might say, quite prophetic -- for Madison Avenue. In its most common use, the term simply means to ...

By Joe Mandese Oct 26, 2014
MediaPost Weekend

Opinion

Online Spin

What Makes A Strategy (And A Strategist)?

I was asked this question a few weeks back: "What can one do to become a strategist?" That's a great question, one that requires you to do two things. First off, you have to understand what ...

By Cory Treffiletti 10/29/2014

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

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MediaDailyNews

Nobody Likes An Existential Threat, Except The Media Industry

It's one thing for Hollywood to tackle apocalyptic threats for entertainment value. If nothing else, it provides a release -- helping us to confront deep-rooted fears in a way we can internalize and socialize. It's why ...

By Joe Mandese 10/28/2014

Bob Garfield: Garfield At Large

Gulp!

Dear Wall Street -- Last Friday the absolutely obvious occurred -- and you acted like you'd had a nighttime visit from the walking dead. Coca-Cola Co. announced a year-over-year decline in sales and profits in the ...

By Bob Garfield 10/27/2014

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