Google Goes For 100% Ad Viewability

Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display Network. Although the announcement doesn't say whether the latest metric will support ads blocked by ad-blocking software or the ones that sneak through whitelists, Google wants to ensure that the media dollars spent will have the most impact. ...


New Tool Blocks Content, Allowing Ads To Load Faster

Silicon Alley tech startup used New York's schizophrenic Advertising Week to announce that it has launched a browser-based program that blocks all online content except ads. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Barbara Lippert: Madblog
Weathering Advertising Week: Advertising For Good?

"(Fill in the blank) is about to change everything," tended to be the rough title of about 30% of the panels during Advertising Week -- it's an industry in transition, after all! Still, lifting the lid ...

Is Programmatic Being Used By Big Agencies To Bash The Independents?

Enough independents have raised the issue, so it's worth wondering aloud whether costs slashed in one area are replaced by fees or rebates via programmatic display. ...

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