News
Despite a conflux of volatile developments ranging from Brexit to ongoing "transparency" probes, influential Wall Street analyst Brian Wieser has raised stock price targets for WPP, Publicis and Interpublic and is maintaining his recent recommendations for the Big 4, including Omnicom. The revised outlook from the Pivotal Research Group analyst comes in advance of second quarter earnings reports and reaffirms "hold" ratings for WPP ...
Snapchat Sued Over X-Rated Material
A 14-year-old boy who says he encountered racy material on Snapchat has filed a potential class-action lawsuit against the company. ...
Facebook Tests Secret Conversations On Messenger
Facebook is promising that these clandestine conversations can only be read on the mobile device of the intended receiver. "That means the messages are intended just for you and the other person -- not anyone else, ...
Analyst: TV Upfront Is Healthy, But Effects Could Be Short-Term
Although the TV upfront market seems strong to many, one analyst says this could be short-lived for advertising selling periods going forward, as a result of long-term advertising factors. ...
General Mills Goes All Digital To Promote New 'Tiny Toast' Brand
It's the first all new cereal brand from the marketer in 15 years and the firm is out with the "Humans Can't Resist" campaign to promote it. The campaign is from agency Walrus and is designed ...
Wearables Security Flaw: Hand Motions Tracked To Find Passwords, PINS
Where the hand with a wearable device on the wrist goes may provide detailed indicators of which keys are typed over a keypad and in what order. That's the latest finding in a detailed report by ...
Accenture Weighs In On Transparency Debate
The firm has issued a report with recommendations on how marketers can best optimize media spend, including the deployment of media performance benchmarking against cost and quality benchmarks. "Confirm that any media utilized where the agency ...
CBS Firms Up Plans To Spin Off Radio Division
CBS plans to file an IPO of shares of common stock for its radio unit. CBS Radio operates 117 radio stations in 26 markets, including New York and Los Angeles. ...
The advertising industry is experiencing a shortage of talent -- experts versed in HTML5 coding -- since Apple, Google, Microsoft, Firefox and others announced the death of Flash. It has been forthcoming for years. Now it's ...
Opinion
Do you really want to antagonize so many segments of the population? Do you see Pepsi calling Coke drinkers rapists and murderers and terrorist? You do not. Because some people chafe at that kind of treatment. ...
Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.
To quickly review 30 years of advertising history: Targeting was sloppy. Then, it was better. Now, maybe, it's too good? ...
Earlier this week, my Verizon Fios, my lifeline, the light of my life, the fire of my writing (such as it is) died. Over the next four days, I experienced all the stages of tech-support grief, ...
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