News

TV Research Vet Alan Wurtzel Steps Down At NBCU

Wurtzel, president of research and media development at NBCUniversal, will become a senior advisor to the company. Wurtzel is credited with many innovations, including developing the Total Audience Measurement Index or TAMi. ...

Opinion

Connected Thinking
Next In Connected Cars: License Plate Advertising

License plates are about to be turned into digital screens that display the traditional number information when the car is moving but convert to digital advertising when the car is parked. In a sign that the ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bob Garfield: Garfield At Large
I'm With The Band(width)

Here are two sentences that don't seem to match: This may well be a watershed moment in marketing communication. AOL is at the vanguard. ...

Online Spin
What Comes After Generation Z?

We're running out of alphabet. The latest generation is Generation Z. They were born between 1995 and 2012, at least according to one demographic primer. So, what do we call the generation born from 2013 on? ...

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