MediaCom Wins Mars' Global Media Planning Assignment

The award came after a consolidation review, the company confirmed. Much of the business (including the U.S.) has been handled by Publicis Group's Starcom. MediaCom was also on the roster and the two shops were believed to be the finalists in the review. It's the second huge piece of business the agency has taken from Starcom in recent months. In October, MediaCom won A-B ...


Mobile Insider
The Sony Watchman Finally Proves Itself

Video content can't get off the desktop fast enough, it seems. In the process one has to wonder how the greater personalization of the viewing experience will ultimately change TV as we have known it. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Is This The Era Of Collegiality In Late-Night TV? Let's Hope Not

As some TV columnists have already observed, peace seems to have broken out in the late-night wars -- so much so that at least superficially, you can't even call them wars anymore. Behind the scenes, however, ...

The Next Big Thing Is Small

We're in a battle between legacy providers and new incumbents, and the assets that made companies of the past succeed now appear to be liabilities. How do companies best equip themselves for the future? The most ...

More Opinions »