Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'

Havas, a programmatic pioneer among agency holding companies that created both the first agency trading desk and DMP (data management platform), is claiming another first this morning, launching what it calls a "meta DSP.' A DSP, or demand side platform, is ad tech speak for technology that enables the demand-side (advertisers, agencies or their trading desks) to bid for audience impressions on auction-based exchanges. ...


Bob Garfield: Garfield At Large
P.R. Wild Pitches, Autumn Edition

This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and it's time for the semiannual P.R. Wild Pitches. Publicity worst practices in ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Sideswipes: Say Hello To ello

The anti-ad brand model that ello is defining is different than simply "being against advertising revenue." Ello is the first conversation to drop on the public radar about whether we, as a collective consciousness of digital ...

TV Watch
Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms

So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the future years. This isn't to discount digital advertising growth -- just to ...

More Opinions »