Havas Inks Deal With AOL To Use New Programmatic Platform

Affiperf, the global trading desk of Havas, on Monday announced it has partnered with AOL and will use AOL's forthcoming "ONE" platform for programmatic buying. Havas is the first media group to sign on with ONE, an amalgamation of AOL's tech stack first announced in March. ...


Bob Garfield: Garfield At Large
You May Already Have Won!

It's all about the relationship -- the bond of trust. Sometimes it works out better than others, as Dug Dugger can tell you. He's the general manager of Ourisman Rockmont Chevrolet in Rockville, Maryland and about ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Last Week's Watershed Marketing Moments, From Mediapost Headlines

There were a few news items last week that seemed indicators of the fact that the end of the old marketing world is really here. Now. This year. ...

Lord & Taylor, Hudson's Bay Go Big on Beacons

I went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they might work with their customers, one major retailer is now taking the step of ...

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