News

At The Super Bowl, Broncos Win, Budweiser Fumbles

While the Denver Broncos were the clear winners in a tight defensive game, Budweiser was among the bigger ad yawns. That is, until quarterback Peyton Manning said he intended to spend the big night drinking a bunch of Budweiser. ...

Opinion

Barbara Lippert: Madblog
Super Bowl Ads: The Glory, The Greatness, The Marilyns

Back in 2010, BBDO, one of the foremost agency makers of Super Bowl spots, rejiggered the use of celebrity in a way that won the game for Snickers. So I was primed for more Snicker's "Hungry" ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

MediaDailyNews
From Procurement To Programmatic: Why Nobody Listens To You Anymore

I was stunned to read that a new survey by the Association of National Advertisers shows that more than one third of marketers don't have a clue what the marketing-tech startups they work with do. Stunned, ...

MediaDailyNews
Buckets Of Gas, Impressions, And Other Dumb Metrics

Cost-plus pricing might be fair, but it has several unfortunate side effects. It discourages innovation. It encourages antisocial behavior. ...

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