News

Ballmer Exits Microsoft, Focuses On LA Clippers

Less than a year after stepping down as Microsoft's CEO, Steve Ballmer officially resigned as the company's chairman on Tuesday. He will remain the software giant's single largest shareholder. Ballmer, who recently acquired the Los Angeles Clippers for $2 billion, sees the pro basketball team, along with "civic contribution, teaching and study," taking up much of his time. ...

Opinion

Bob Garfield: Garfield At Large
Ideate. Activate. Opiate.

We at Smackeroo.com are all about authenticity. Authenticity and heroin. We are the disruptive serial entrepreneurs to first reach market with artisanal opiates (think: methadone on steroids, with a hint of fennel) merchandised through an empowered ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

SearchBlog
Google's 10-Year IPO And The Parallel Between AdWords And Dutch Auction

Is there a correlation between Google's use of Dutch auction when taking the company through an initial public offering (IPO) and the AdWords auction model? Google originally launched AdWords with a CPM model and later transitioned ...

RTBlog
Enlist Consumers As Brand Ambassadors In 'Dark Social'

Madison Avenue is swimming in "dark pools," and consumers are turning the lights off themselves, at least in social. Speaking at the Mobile Insider Summit on Monday, Richard Rabbat, Tango's VP of platform, said consumers are ...

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