News

Omnicom Posts 6.5% Organic Growth For The Third Quarter

CEO John Wren noted the "huge opportunity" presented by programmatic while stressing that the business today represents less than 2% of the holding company's revenue. He also said there's a shift in the way that clients both perceive TV and how they are using it, noting that some money normally earmarked for scatter TV is shifting to other areas. ...

Opinion

Online Spin
Are You Genuine? (Sales & Marketing Leaders Should Be)

In marketing, sales, the agency business and leadership, being genuine and authentic is a requirement. When you don't have those qualities, your audience and colleagues can smell it a mile away. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

MediaDailyNews
Sideswipes: Media Becomes The Newest Target Of A Dictator

Manuel Noriega, a real former dictator, is suing prominent video game company Activision over its fake portrayal of him in the real video game "Call of Duty: Black Ops II." It gets better. The former dictator ...

Bob Garfield: Garfield At Large
Someone Please, Please Whelm Me

Let's just say the future of TV is pretty well established by now. The news that HBO is untethering itself from exclusive cable distribution and CBS will offer a paid-streaming service for its broadcast offerings more ...

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