Simulmedia, Nielsen Team To Measure Small Cable Nets

Simulmedia and Nielsen are joining up in a venture to measure small, unmeasured cable networks. The two companies say the development agreement is to gain "long tail" TV network measurement, looking to capture audiences that goes unmeasured on niche cable networks. The effort is to help networks sell advertising. ...


Marketing Daily - Top of the News
Former Pepsi Exec Dawn Hudson To QB NFL Marketing

The National Football League yesterday named Dawn Hudson, the one-time president and CEO of Pepsi-Cola North America, to be its chief marketing officer. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bob Garfield: Garfield At Large
A Voyage To Uranus

We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, that it is living on borrowed time. That's how long it took ...

One Cheer For Commercials

Like most red-blooded Americans, I have a long history of disdain for commercials. But several things happened this summer to make me question if I truly hate them deep in my heart. ...

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