Microsoft Building Third-Party Publisher Ad Network

Microsoft has plans to build out a third-party ad publisher network, similar to Google AdSense, placing premium high-quality ads on publisher sites supported by Bing and Bing Ads. ...


Barbara Lippert: Madblog
Being The Change, Seeing The Change -- And Not Shutting Up

These days, ad people like to think that things are pretty gender-neutral in advertising city. It goes along the lines of "So stop your yapping about that whole gender gap-flap already. It hardly matters which bathroom ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
How Come So Many Marketers Have Mobile-First Strategies, But So Few Are Hispanic-First?

Lots of folks talk about the importance of multicultural marketing in the U.S., but you don't hear many of them talk (or implement) Hispanic-first marketing or media strategies, despite the enormous growth and importance of Hispanics ...

Search Insider
Why SEO Never Lived Up To Its Potential

IAB Canada President Chris Williams asked me a great question last week. We had just finished presenting the results of the new eye tracking study I told you about in my last three columns. I had ...

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