Marketer Confidence Continues To Slide, Europe Now More Bullish Than America

In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers to increase their budgets declined to one of its lowest recent points in August. The data, released this morning by London-based ad market tracker and research database WARC, indicates that marketer confidence slid worldwide and in each of the major ...


Barbara Lippert: Madblog
The Perfect Viral Storm

You've no doubt heard about the ALS Ice Bucket Challenge. With its incredible success and somewhat annoying ubiquity, you'd think it would have kicked the you-know-what by now and left in the dust by some other, ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Dale Time

Dale is Old English for valley, although they still use the term up in Yorkshire, England where I spent most of the last two weeks walking down them, up some fells and across amazing heather covered ...

Mobile Insider
Location-Based Marketing Needs Smarter App Development

The world of location-based data demands application performance and speed at scale, especially if such marketing initiatives want to ensure the right data is delivered to the right place at the right time, even over unreliable ...

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