SAP Consolidates Marketing Duties With Omnicom

Business software giant SAP on Tuesday said it has consolidated its global account for marketing services with Omnicom Group. SAP had used WPP for ad duties and other marketing chores. Omnicom shops that will handle the business include BBDO, RAPP, PHD, Critical Mass, FleishmanHillard, Siegel + Gale, GMR, and eg+ Worldwide. Other shops within the holding company will likely take on SAP duties over ...


Daily Online Examiner
Google Can't Shake App Privacy Suit

Back in March of 2012, Google made international headlines with its controversial decision to revise its privacy policy in a way that allowed it to consolidate information about users. Ever since, a group of consumers have ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Speed-Dating Is The Tinder Of Innovation

For some reason, the industry has embraced an ephemeral speed-dating approach that is more akin to #DTF than eHarmony. Brands are putting out APBs for startups, corralling a cacophony of Dog the Bounty Hunters to scrape ...

Bob Garfield: Garfield At Large
The Comcast Call: Part II

The following is a transcription of a telephone call September 26, 2014 between William J. Baer, assistant attorney general, Antitrust Division, U.S. Department of Justice and Brian Roberts, CEO of Comcast. The subject is the proposed ...

More Opinions »