Downward Mobility: Growth Declining As Mobile Time Spent Reaches Saturation

Apparently, media are not immune to the laws of physics -- even mobile devices, which are approaching a point of saturation in terms of consumer time spent. While the rate continues to expand, there has been a "considerable slowdown," according to new estimates released this morning by the digital media stats masters at eMarketer. The new forecast finds the growth rate peaked in 2012 ...


Online Spin
Ad Blocking Could Lead To Better Ads

Can you believe it's almost Halloween? I see ghouls and goblins and all sorts of things meant to scare me - but the scariest thing I've seen all month is the dramatic rise in discussions about ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

J. Max Robins: TV Everywhere
TV Nowhere? Broadcast's Premiere Season Falls Off Radar

Have we finally arrived at the death of the fall TV season? It's genuinely hard to remember if there's ever been a worse lineup - a lackluster roster of rookie shows. Nothing is truly resonating with ...

Real Tease Blog: The Native Edition

Normally, I don't like to tease important news stories in blogs, but there's a significant finding in a new study of advertiser and agency perceptions of "native" advertising that is making me think about the "programmatic" ...

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