Facebook Begins Reducing Number Of Ads: Boosts Price, Performance

LOS ANGELES -- In a move reminiscent of AOL's "Project Devil" initiative a couple of years ago, Facebook is embarking on a push to reduce the overall ad clutter and boost the performance -- and price -- of its advertising. The initiative, which was disclosed by Drew Huening, associate director-social channel at Publicis' VivaKi during the closing panel at OMMA RTB here, involves reducing ...


To Regulate Or Not To Regulate, That Is The Programmatic Question

The afternoon panel at OMMA RTB in LA tackled perhaps the most important topics of the day: fraud, trust and the potential for regulation in the programmatic marketplace. Moderator Dan Chen, managing director at Siemer & ...

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Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

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Want To Be More Strategic? Stand Up!

One of the things that always frustrated me in my professional experience was my difficulty in switching from tactical to strategic thinking. For many years, I served on a board that was responsible for the strategic ...

Advertisers, Get Comfortable With Ambiguity

The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply far too many variables that we can't control. ...

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