It looks like Facebook is finally ready to capitalize on its hugely popular messaging service. At least initially, brands will only be able to send ads to users who have previously communicated with them through Messen ...

By Gavin O'Malley 16 hours ago
Social Media & Marketing Daily

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The paywall gives nonsubscribers access to up to 10 articles per month on chicagotribune.com before being asked to subscribe. Other stories once hidden behind the paywall include news exclusives, investigations, editorials, sports columnists and arts revi ...

By Sara Guaglione 18 hours ago
Publishers Daily

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Verizon has reconfigured its controversial Custom TV package -- which lets consumers pick groups of TV networks/channels they want -- to resemble a more traditional pay TV package. The original drew TV network complaints and a ...

By Wayne Friedman 18 hours ago
MediaDailyNews

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Google has announced another way to review and test changes in AdWords campaigns. The features -- Campaign Drafts and Experiments, announced Thursday -- allow marketers to draft the change and test them to determine the results ...

By Laurie Sullivan 20 hours ago
Search Marketing Daily

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Unroll.me, a Web-based mobile application that allows consumers to unroll from email lists they subscribe to, analyzed the unsubscribe behavior of millions of its users to determine the winners and losers of this year's Spammy Awards ...

By Jess Nelson 17 hours ago
Email Marketing Daily

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Yahoo on Friday laid out additional plans to revive the company, with the Board of Directors forming a Strategic Review Committee. Yahoo also stated it would separate its stake in Chinese e-commerce giant Alibaba Group Holding ...

By Laurie Sullivan 22 hours ago
MediaDailyNews

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Google CEO Sundar Pichai is backing Apple in its battle with federal authorities over iPhone security. "Forcing companies to enable hacking could compromise users' privacy," Pichai said in one of a series of tweets. His comments ...

By Wendy Davis Feb 18, 2016
Daily Online Examiner

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Video advertising commands a high retention rate, with video ad networks like Vungle and AdColony having 30%-90% higher retention rates than other networks. The performance of video ads compared to other media sources in the iOS ...

By Ben Frederick 17 hours ago
Mobile Marketing Daily

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