News

Retailers Waste More Than Half Of Digital Budgets On Bot Traffic

Suspicious Web traffic in the U.S. rose 36% sequentially in the third quarter of 2014, and bot traffic grew by 35%. Data released Friday identifies 55% of the traffic on retail sites as suspicious, with 34% of traffic confirmed as bot. The data defines "suspicious" as non-human behavior. ...

Opinion

Barbara Lippert: Madblog
Sony's Surrender: The Sound And The Fuhrer

It's hard to believe that the backstory surrounding "The Interview," the dimwitted bro-mance road movie that Sony Pictures ended up pulling from theaters Wednesday, could have achieved such levels of worldwide crisis and stupidity. Yet it ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Media Daily
Are The North Koreans Wrong About 'The Interview'?

This week my son and I had an entertaining debate about the Sony Pictures controversy. I thought his position was interesting enough that I invited him to use my column today and share it with the ...

Online Spin
Shifting Media Business From Outputs To Outcomes Will Break A Lot Of Eggs

I've written before about why I believe the media industry's future with most brand advertisers will be all about delivering specific business outcomes (leads, sales, etc.), in a predictable, provable and scalable way, not just about ...

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