News
Yahoo has closed down Yahoo Screen, its effort to compete with Netflix and Hulu. The service pulled in premium TV and video, with its most notable acquisition the revival of NBC comedy "Community." ...
Email Marketing Continues To Grow, But SlowlyEmail marketing is still a business-to-business (B2B) sales driver that experienced 3% growth in 2015, according to a recent study by sales intelligence company Datanyze. ...
Bing Now Powers AOL Search Results, Paid-Search AdsBing began powering AOL's mobile, tablet and Web search Jan. 1, 2016 -- the final step cementing a long-term partnership announced in June 2015. ...
Acxiom Launches Advanced Ad Data Platform AcxiomTV Analytics company Acxiom is launching Acxiom TV, an effort that will expand its data platform for advanced/addressable TV advertising. Data can be used to inform segmentation and campaign planning and verify campaign reach and frequency. ...
Syfy Kicks Off Syfy Labs At CESNBCU cable network Syfy is starting up Syfy Labs, an innovation lab for creating multiplatform content and experiences for existing and emerging platforms. It will merge technologies into storytelling of the network's original programming, such as ...
SunTrust Buys First Super Bowl TV SpotMaking a big leap from buying local and regional TV, SunTrust Banks will buy its first national TV Super Bowl commercial, which will air next month. The bank's expanded national physical presence ins financial businesses warrants ...
Twitter To Launch New Conversational AdsAs part of its New Year's resolution to finally impress investors, Twitter is expected to debut a new "conversational" ad format, on Tuesday. Expanding on Twitter's Promoted Tweets program, conversational ads include call- to-action buttons with ...
GM Makes $500 Million Investment In Lyft For Self-Driving Car TechnologyGeneral Motors is betting $500 million that self-driving cars are the future, and on Monday announced an investment in Lyft just days before an expected official announcement at the Consumer Electronics Show from Google and Ford ...
Amazon To Force Brands, Agencies To Rethink AdvertisingAmazon is about to change how companies and agencies allocate global media budgets -- a side effect of its move to build a different type of global logistics and delivery model that will rival Federal Express ...
Opinion
It appears the tremendous growth of The Internet of Things is driving the consumer technology industry to record-setting growth. Consumer technology retail revenue is slated to hit $287 billion this year, according to new figures from ...
Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.
Many consumers think that native ads are actually written by reporters or editors, even when those ads are labeled "sponsored report." ...
The dawn of the so-called Golden Age of Television has brought many pleasures -- but none as unexpected as the rise of "hate-watching." Hate-watching is that counterintuitive phenomenon in which viewers watch TV shows they mostly ...
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