News

New Internet TV Services Appeal To Trad TV Providers

More TV content providers are looking to dip their toes in the waters of new Internet-based TV services. Walt Disney and 21st Century Fox are in discussions for deals with Sony Entertainment for its new cloud-based Internet TV service. ...

Opinion

Social Media Insider
Hey, Marketers: #NeverForget NOT To Advertise About Tragedies

Sorry, folks. It needs to be said yet again, even though the Social Media Insider last told you this less than a month ago. I repeat: do NOT try to market your way into discussion about ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Just An Online Minute
My Fashion Week In 48 Hours

Fashion Week is all about the lovely clothes (of course!), the must-have accessories, the sky-high models, the front-row celebs, and the fabulous antics. It is the place to see and be seen for the glitterati, AND ...

Online Spin
Measurement Is The Medium

In the 1960s, Marshall McLuhan famously coined the phrase "the medium is the message" to suggest that the medium in which a message or communication is delivered many times influences or overshadows the message itself. Thus, ...

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