AOL Acquires Millennial Media, Boosts Mobile Audience Reach

In its first major acquisition since itself being acquired by telecommunications giant Verizon, AOL this morning announced a deal to buy mobile app advertising network Millennial Media for $1.75 per share, a 30% premium over Wednesday's closing price for the publicly traded firm's common stock. The deal will add one of the largest suppliers of mobile app advertising impressions to AOL's programmatic and direct ...


Barbara Lippert: Madblog
On VW's Golden Pond: The Shock Of The Old

It all started innocently enough: A friend posted an article on my Facebook page about the latest VW ads starring the Golden Sisters. She wrote, "I love these! Have you seen them?" ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
3 Things TV Networks Must Do This Fall

While many question how TV will fare in 2020, there is still no question that it is still the 800-pound gorilla in 2015. But for that to continue, TV companies will have to work harder to ...

TV Watch
NFL To Pay TV Providers: A Different Kind Of TV Everywhere World?

Is the owner of the best-rated TV show sending a signal to pay TV providers that it might be changing the game in future years? With a deal in which CBS will stream seven more NFL ...

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