Now Madison Avenue's Traders Can Trade Wall Street's, Data Makes Financial Pros A Biddable Commodity

In what may be the most ironic development since Madison Avenue began trading audiences the way Wall Street pros trade commodities and equities, agencies and their trading desks can now buy and sell Wall Street traders. In a deal announced Tuesday, Targeted Victory, a data management platform (DMP) specializing in political media campaigns, said it is licensing data from Dean Media Group that will ...


Bob Garfield: Garfield At Large
You May Already Have Won!

It's all about the relationship -- the bond of trust. Sometimes it works out better than others, as Dug Dugger can tell you. He's the general manager of Ourisman Rockmont Chevrolet in Rockville, Maryland and about ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Data and Targeting Insider
Automated Serendipity

StumbleUpon endures, and perhaps is so popular among the most savvy digital users because it seems to be a counterpoint to the cold, unadventurous precision of the rest of the data-driven online experience. ...

In A World Of 24/7 Shopping, "Shopper" Doesn't Exist

The discipline of shopper marketing is being made redundant by technology. Or to be more precise, it's being made redundant by the ubiquity of technology, changing the way we shop from behavior defined by a place ...

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