News

ANA: Connected TV Viewing Rises Sharply, Marketer Engagement Does Not

Viewing with over-the-top streaming devices on connected TV sets is rising sharply -- 380% in the first quarter of this year -- yet engagement in ads on these platforms remains low, according to a recent study by Freewheel cited by the ANA/BrightLine research. ...

Opinion

Bob Garfield: Garfield At Large
Metamurder

For ironic good measure, the particular terminology for this sort of news segment is "live shot." Deranged killing as performance art. A perfect, premeditated metamurder. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Marketing Daily - Top of the News
Apple's iOS Content-Blocking Capabilities Causing Ad Agita

The accommodating nature of Apple's forthcoming iOS9 to ad-blocking apps on its Safari browser is not only upsetting publishers because of what it can do, it's all the more threatening because it may make the practice ...

Online Spin
Love! Deceit! Disasters! Our Industry Sounds Like A Telenovela

The Albarda household quite likes "Jane the Virgin." I am not sure if we are in the demo for this show, but actress Gina Rodriguez and her TV family, friends and enemies make for wonderful entertainment. ...

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