Media Deals In Early 2015 Total $23 Billion, Digital Most Active

The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of a year ago. Some 768 transactions totaling $23.6 billion in dollar value were announced for the first three months of 2015. Digital media/commerce deals were the most active segment -- 321 deals, valued at $12.6 billion. ...


Bob Garfield: Garfield At Large
P.R. Wild Pitches, Spring Edition

Tra la, tra la. Spring is here! And with it, daffodils and baseball and Easter Eggs -- and our semiannual shaming of public-relations incompetence! ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Sideswipes: Multiplication - Why The Next Big Thing Is Multiplying What We Have

What are the stems of meaning for data in advertising? We take for granted that data is valuable for acquisition, retention, and surprise and discovery. What if we established new stems that multiplied the meaning for ...

RTB Insider
Kill The Bots First, Then Tackle Viewability

This recommendation is based on the simple concept that even if an ad is 100% viewable, if it was caused to load by a bot, it is still fraud, and useless for advertisers, who thought their ...

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