Twentieth Television Offers New C1 Rating Guarantee

TV syndication company Twentieth Television is offering a new guarantee rating spin for advertisers this coming upfront period, heading in the opposite direction of major TV networks: a C1 rating guarantee. ...


Online Spin
Data Will De-Commoditize TV Advertising

There is no question that data and digital approaches are going to reshape the future of the TV advertising industry. Just look at the headlines this past week. Nielsen, the TV measurement company, is buying eXelate, ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Media Daily
Poll Results: Get Over Being Hated By The Public

The other day I was reading a byliner in The Guardian about how much people hate and/or distrust advertising (again/still) -- but I was stopped by the data used to support the premise. One source was ...

Barbara Lippert: Madblog
Dakota, Isis, And 50 Shades Of Cray-Cray

Last weekend, Dakota Johnson's appearance as host of "Saturday Night Live" sparked intense shock, despair, and agitation -- if not high dudgeon -- all over the Internet. But not for the expected reason: her role as ...

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