WPP Takes 'Significant Minority Stake' In New Hollywood Digital Studio

Founded by filmmakers Jon Avnet, his son Jake and Rodrigo Garcia, the new digital studio, Indigenous Media, will produce scripted series and channels for digital platforms worldwide. WPP will contribute advertising expertise to help attract brand sponsorships. ...


Daily Online Examiner
IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing

The Interactive Advertising Bureau's new anti-fraud principles, issued this morning, contain a surprise: They appear to take aim at adware and other "illegitimate" platforms that offer users a benefit in exchange for viewing ads. The principles, ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Journey From The Unknown To The Known

Marketers are not scientists or magicians, but they are quickly spearheading the journey from the unknown into the known. Let me explain. ...

Real-Time Daily
From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams

Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies with quantitative skills unfamiliar to most media agencies. ...

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