News
"Programmatic" is 2014's marketing word of the year, according to an ANA (Association of National Advertisers) survey. ...
U.S. Marketers Increase Programmatic Buys 43% During Thanksgiving Holiday WeekendU.S. retail marketers spent 43% more on programmatic display media buys during the Thanksgiving holiday weekend, compared with the prior year. Conversions rose 58% as advertisers delivered fewer, more effective ads, per one study. ...
More Than 56% Of Ad Impressions Are Not Seen, Google SaysAs marketers become more aware that Web site visitors never see many of the ads served on publisher sites, verifying that someone actually saw the online advertisement becomes a greater concern. Since an ad served does ...
The New 'Co-op' Isn't Retail Ad Budgets, It's Audience DataMarketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for ...
Google, Mindshare Develop Real-Time Marketing ToolCalled Search-As-Signal, the tool -- which will be incorporated with Mindshare's The Loop real-time marketing process -- will help brands track fast emerging trends, allowing them to adjust paid media outlays accordingly. The companies have been ...
Interactive Kate Spade Ad Shows Up In Email Holiday MessagesInteractive video has become a building block for content. Kate Spade has began rolling out its interactive holiday Shop the Video ad starring Anna Kendrick. Titled "The Waiting Game," the content allows consumers to tap everything ...
Publicis Groupe's Latest Strategic PlanWith an emphasis on enabling technology, the new plan centers on consulting, creating, integrating, distributing and analyzing. "The value equation is changing," said Maurice Levy, CEO, Publicis Groupe. Today, Publicis unveiled its 65-slide Bastille Day strategic ...
Yahoo Positioned To Surpass Twitter In U.S. Mobile Market ShareMobile continues to redefine how consumers interact with content and make purchases from their handheld devices. In fact, MarketLive estimates that revenue from retail sales on smartphones and tablets rose 141% from Thanksgiving Day through Cyber ...
Opinion
It's hard to write about advertising and marketing when the most potent thing to happen overnight, after the jury decision not to prosecute the Eric Garner case was made known, was a spontaneous citizen "die-in" in ...
Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.
When an app learns from doing, we call it artificial intelligence or machine learning. In 2014, the industry began to see this intelligence in predictive analysis, and in 2015, we will see it in apps. Microsoft ...
Now that we're past Thanksgiving and holiday parties are already upon us, it's time to think about 2015. While I don't mind making predictions -- it's fun, and I'm always trying to understand what might be ...
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