News

Nielsen Acquires DMP eXelate, Enters Programmatic Audience-Buying Marketplace

In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, a leading data management platform used by the digital programmatic media-buying marketplace. The deal has huge implications for integrating audience-based programmatic digital media-buying logic into the company that still represents the purest play currency for traditional media-buying (TV ratings), and ...

Opinion

TVBlog
At Upfront, Formerly All-Male Spike Pushes Female Audience Growth

The once completely male-oriented Spike TV yesterday ballyhooed the growth of its female audience and vowed to continue to work toward evolving its dual-gender "co-viewing" in the coming year. "Co-viewing" was a word that came up ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
The Spreading Activation Model Of Advertising

"Beatle." I have just primed you. Before you even finished reading the word above, you had things popping into your mind. Perhaps it was a mental image of an individual Beatle: either John, Paul, George or ...

Bob Garfield: Garfield At Large
Why Google And Facebook Deserve Your Trust, Without Reservation

There are clearly two cultures occupying the same country, with very different ideas of what constitutes a gift, an agreement and perpetuity. I speak, of course, of the culture of Big Social on the one hand, ...

More Opinions »