Nielsen Unveils 'National' Out-Of-Home TV Service Based On 44 Markets

Weeks after unveiling a plan to introduce out-of-home measurement of television viewing in local TV markets, Nielsen today announced a plan to also introduce a "national" out-of-home TV measurement service, but it didn't indicate whether and how it would actually be nationally representative. Nielsen originally announced that it would begin measuring out-of-home viewing of TV as part of a plan to roll out so-called ...


Video Critique
The Return Of BMW Films Is Brand Marketing As (Awesome) Collision Sport

The unexpected BMW Films reboot: "The Escape," which debuted last night at 6 p.m. ET. "The Escape," like the eight BMW Films offerings that preceded it, is pure pulpy goodness for people, like me, who believe ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bob Garfield: Garfield At Large
AT&T Marketing Practices Part II: Zeroing In

If you are one of the handful of Americans who still watches commercials, you know that AT&T already offers subscribers of its recently acquired DirecTV subsidiary free streaming on its wireless network. You can watch a ...

Barbara Lippert: Madblog
Nasty Men, Napping Women

Though Donald Trump has repeatedly and publicly spurned the idea of "debate prep" as something weak that only a corrupt, upper-crusty woman who needs naps would indulge in, something changed by the third debate. That's when ...

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