News

Google Tests Way To Create Competition For Lowest Price

Google is testing a feature in sponsored Product Listing Ads that informs shoppers of the percentage they save from specific retailers and brands. The comparison shopping tool appears to augment features such as Special Offer in PLAs, but it's not clear whether it alters the placement of the advertisement. ...

Opinion

Bob Garfield: Garfield At Large
It's All Greek To Me

We are told we are in a golden age of content, ingenuity and utility. But we are not. Because almost nobody has located the gold. Call it the Geek capital crisis. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
A Few Words On Memories

It's been a highly emotional weekend for me. After a long battle, my Mom slipped quietly away in the middle of the night last Thursday. My dad, my sisters Laurel and Heather and I held her ...

MAD
Media Agency Reviews-Ad Tech Buyer Beware

It's hard to keep up with all of the major brands reviewing their media agency assignments. The reasons are varied, but it can't be a coincidence that the worlds of traditional and programmatic media planning and ...

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