News

Drink Up, The Water Fountain Wants You Too

Y&R and VML have developed a water fountain that talks to you when you drink from it. It's curious to know: "Are you a sipper or a gulper?" ...

Opinion

Barbara Lippert: Madblog
The Few, The Proud, The Uber

Labor Day around the Mad Blog office offers some much-needed downtime to sit back, sip lemonade, and reflect on how the Internet has eaten our jobs, taken away our free time, and turned our once-powerful nation ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Audience Buying Insider
A Practical Definition Of Programmatic TV

Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time, yet they define programmatic in ...

Online Spin
Media Fragmentation Means Ad World's Future Based On Audience, Not Content

Content may be king, but the future of media buying in a digital world will be founded on audience, not content. Powered by audience fragmentation, the foundation of marketers' media strategies will have to be built ...

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