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News

Email Volume Increased Post-Christmas Year-Over-Year

The end of the holidays may not have given marketers' inboxes any reprieve, as major retail brands analyzed by eDataSource increased their email volume significantly year-over-year during the week after Christmas. ...

By Jess Nelson 1 hours ago
Email Marketing Daily

Olympics Help Push Global OOH Ad Spend Up 6.2%

Revenue from digital OOH platforms was a major driver of the overall growth. The increase came with with a smaller 1.5% rise in worldwide consumer time spent with OOH platforms. ...

By Wayne Friedman 1 hours ago
MediaDailyNews

Alan Cohen Takes Reins At Quigley-Simpson, Says 'Performance Media' Is The New Programmatic

Alan Cohen, a longtime marketing and media exec known for innovation and ideas-driven media strategies, has joined independent "performance" agency Quigley-Simpson as president-CEO. Cohen, who headed media operations at Omnicom's OMD and Interpublic's Initiative before co-founding ...

By Joe Mandese 7 hours ago
MediaDailyNews

Mayer Resigns From Yahoo Board, Remaining Assets To Become Altaba

At the close of the sale of Yahoo's "core assets" to Verizon, the remaining portion of the Internet icon's business will become Altaba. ...

By Laurie Sullivan 7 hours ago
Search Marketing Daily

RPA Recaptures $600 Million American Honda Media Assignment

The American Honda media assignment is returning to RPA after a nearly four-year absence. Honda and RPA have been marketing partners for four decades. ...

By Steve McClellan Jan 10, 2017
MAD

Virtual Reality Awareness Doubles After Holidays; Samsung Takes Lead

Consumer awareness of virtual reality and the brands involved increased across the board after the holiday season. The number of consumers who said they are very familiar with virtual reality almost doubled between September of last ...

By Chase Martin 18 hours ago
IoT Daily

Life After Saatchi: Kevin Roberts Lands A New Gig

Kevin Roberts, former executive chairman, Saatchi & Saatchi, has been named chairman of UK-based PR and marketing firm Beattie Communications. The appointment comes about five months after Roberts made controversial remarks about gender and diversity in ...

By Steve McClellan 35 minutes ago
MAD

Havas Reorganizes Sports & Entertainment Unit, Its CEO Departs

Sports & Entertainment specialists will now sit with Havas Group client teams. Pedro Avery, the Havas Media executive who added duties as CEO of HS&E in late 2015, is leaving the company. ...

By Steve McClellan 2 hours ago
MAD

Higher Golden Globes Ratings, But Has Anyone Seen The Shows?

On-air TV marketing of TV programs is crucial for economic success. But for critical/award-worthy honors? Not so much -- especially for shows coming from new subscription video-on-demand services. ...

By Wayne Friedman 22 hours ago
Television News Daily

Opinion

Connected Thinking

Next In Connected Cars: License Plate Advertising

License plates are about to be turned into digital screens that display the traditional number information when the car is moving but convert to digital advertising when the car is parked. In a sign that the ...

By Chuck Martin, Staff Writer 01/09/2017

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

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Bob Garfield: Garfield At Large

I'm With The Band(width)

Here are two sentences that don't seem to match: This may well be a watershed moment in marketing communication. AOL is at the vanguard. ...

By Bob Garfield, Featured Columnist 01/09/2017

Online Spin

What Comes After Generation Z?

We're running out of alphabet. The latest generation is Generation Z. They were born between 1995 and 2012, at least according to one demographic primer. So, what do we call the generation born from 2013 on? ...

By Gord Hotchkiss, Featured Contributor 01/10/2017

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