Wanted: Directors Of Toughness For Columbia Sportswear

"We felt that the amount of product testing we do just didn't get as much love as it should in our marketing," Columbia's Scott Trepanier tells "Marketing Daily." The new effort is a more elaborate. ...


CBS, NBC Dueling Victory Declarations Sow Confusion

Two networks are claiming victory in Week One of the new fall season. This is confusing to a TV columnist, if not to others. They can't both be right, can they? ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
'I Taped The Game' (And Other Antiquated Phrases)

We live in a period of amazing innovation and technological advancement progressing at an unbelievable rate these days. As a result, many of the phrases we grew up with are becoming quaint anachronisms. ...

Bob Garfield: Garfield At Large
The Zuckerberg In The Henhouse

Facebook should have a thumbs-up, thumbs-down and crossed-fingers button for all the times it has offered something to advertisers, publishers and users that was either short-lived or not true in the last 10 years. So permit ...

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