Downward Mobility: Growth Declining As Mobile Time Spent Reaches Saturation

Apparently, media are not immune to the laws of physics -- even mobile devices, which are approaching a point of saturation in terms of consumer time spent. While the rate continues to expand, there has been a "considerable slowdown," according to new estimates released this morning by the digital media stats masters at eMarketer. The new forecast finds the growth rate peaked in 2012 ...


Real Tease Blog: The Native Edition

Normally, I don't like to tease important news stories in blogs, but there's a significant finding in a new study of advertiser and agency perceptions of "native" advertising that is making me think about the "programmatic" ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Consumers In The Wild

Your world is a much different place than the African savanna. But over 100,000 generations of evolution that started on those plains still dictate a remarkable degree of our modern behavior. ...

Why Ad Blockers Could Win the 2016 Election

Viewers and voters can't do anything about the nauseating political ads that will fill TV airwaves pretty soon. But to avoid the $1 billion aimed for online political spending, they can use ad blockers. Can you ...

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