TV Has Boffo Summer, Studios Spend $1B

Through four months of the big summer season, movie studios have slightly amped up their national TV media buying -- with Warner Bros, Universal Pictures and Walt Disney as major spenders. This year, industry national TV spending -- virtually all for theatrical movies -- is at $1.07 billion from May 1 to Sept. 1. ...


Bob Garfield: Garfield At Large

For ironic good measure, the particular terminology for this sort of news segment is "live shot." Deranged killing as performance art. A perfect, premeditated metamurder. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Kanye For President? Crunching The VMA Social Media Numbers

Sunday night's chatter about Kanye West -- both pro and con -- took place on social media, where the VMA audience was apparently tweetin' up a storm. ...

Online Spin
Who's Who On The Adoption Curve

For me, the adoption curve of the Internet of Things is fascinating to observe. Take the PoloTech shirt from Ralph Lauren, for example. It's a "smart shirt": the skintight shirt measures your heart rate, how deeply ...

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