Google DoubleClick Search Releases Shopping Campaign Tools

Google on Thursday released three reporting and optimization tools for retailers using the DoubleClick Search Commerce Suite aimed at supporting Shopping Campaigns. The tools satisfy a trend in search engine marketing aimed at serving up fewer ads yet increasing conversion rates and average order values. ...


Barbara Lippert: Madblog
The Few, The Proud, The Uber

Labor Day around the Mad Blog office offers some much-needed downtime to sit back, sip lemonade, and reflect on how the Internet has eaten our jobs, taken away our free time, and turned our once-powerful nation ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Media Fragmentation Means Ad World's Future Based On Audience, Not Content

Content may be king, but the future of media buying in a digital world will be founded on audience, not content. Powered by audience fragmentation, the foundation of marketers' media strategies will have to be built ...

Fox's 'So You Think You Can Dance' Is Still A Keeper

From what I gather, Fox's "So You Think You Can Dance" isn't having such a great summer. Ratings are down, there doesn't seem to be much buzz, and the media seems to think that the show ...

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