News

Madison Avenue Shifts $2 Billion Out Of 'Traditional' Media In 9 Months

In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue's major agency holding companies have boosted their spending in digital media by $3 billion during a nine-month period ending with June 2015, and most of it came at the expense of traditional media. The data, which was released Wednesday by Standard Media Index, ...

Opinion

Barbara Lippert: Madblog
Just Like Buddy Holly & The Rain People: Road Trips From Hell?

It's the dog days of summer. Why not go back, back, back to those pre-Internet days, a time when a) people watched TV in real time, and b) every now and then a TV commercial popped ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
The Power Of Reimagination

It's amazing how many things we don't question, how many critical assumptions powerfully shape the world around us that are based on muscle memory and reasons that we forget no longer exist. ...

Online Media Daily
50 Over 50? 60 Over 60? Where Is Your List?

It seems a staple of most trade magazines to run an annual story featuring 20 Under 20, or 30 Under 30, or 40 Under 40 - purportedly identifying the best people in their jobs, in that ...

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