Rentrak Starts TV Ratings Service For Syndicated Programs

After many years of offering TV station ratings and TV network viewing data, Rentrak is starting up a data service for syndication TV programming. The service will report national ratings and impressions for live, C3 and C7 metrics for total TV homes as well as, automotive purchasing, retailer spend, creditworthiness and political audiences based on daily reporting from all 210 markets. ...


Bob Garfield: Garfield At Large
The Marketing Of Mayhem

In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous misfits with instant worldwide recognition, the very process of basic reporting makes ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Next On Consumers' To-Block List: Content Marketing!

It was Advertising Week in New York last week, and the discussions about ad blocking, content marketing and media revenue models were manifold. In one session, Google's head of advertising, Sridhar Ramaswamy, said that the reason ...

TV Watch
If You Rebrand Advertising, Would Creatives Or Consumers Be Impressed?

Sir Martin Sorrell has a strong point of view on the names of things. Here he is on linking his own company with the term "advertising": "We need to rename it because it encourages people to ...

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