News

P&G To Shed More Than Half Of Its Brands

Procter & Gamble plans to sell more than half of its brands in order to streamline the company and boost sales growth, CEO A.G. Lafley announced during the company's earnings presentation for its fiscal fourth quarter and full year ended June 30. ...

Opinion

Marketing Daily
The Tour De What?

You have childhood, then an empty sea of "bikelessness," and then an island (not growing too much) of older amateur racers, club cyclists, triathletes and weekend warriors of various Spandex-wearing stripes. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

RTB Insider
GroupM's Move Toward Transparency

There's no doubting the impact that open exchanges and programmatic buying have had on the advertising landscape. But while unlimited scale for cheap is compelling, it does have its downside. For GroupM agencies, that downside appears ...

Social Media Insider
Sharknado Eats Twitter -- But So Far, Not the Other Way Around

Apparently -- unlike sharks-gone-terrestrial -- it's not time to kill off Twitter, just yet. The social network this week saw its stock jump 30% after reporting its second quarter earnings, which showed that the platform increased ...

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