SAP Consolidates Marketing Duties With Omnicom

Business software giant SAP on Tuesday said it has consolidated its global account for marketing services with Omnicom Group. SAP had used WPP for ad duties and other marketing chores. Omnicom shops that will handle the business include BBDO, RAPP, PHD, Critical Mass, FleishmanHillard, Siegel + Gale, GMR, and eg+ Worldwide. Other shops within the holding company will likely take on SAP duties over ...


As They Head To Comic-Con, 'The Flash' And 'Gotham' Have Everybody Buzzing

The annual San Diego Comic-Con kicks off tonight and will be in full mad swing by noon tomorrow. So what better time to take an early look at the two new network series that will likely ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
A Different View Of The Customer Lifecycle

The customer lifecycle is almost as hot a buzzword as "big data" -- but what exactly is a customer lifecycle? Is it really a circular journey? Is it linear? ...

Listen Up! The Digital Audio Channel Is Still A Missed Opportunity

The digital audio channel gets in our heads and in our lives in ways that are unlike any other media form. We need to explore ad and promotional formats that take advantage of these patterns. ...

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