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News

Google's Waze Real-Time Reporting App Criticized For Tracking Police

Real-time traffic reporting has made Google-owned Waze popular with drivers, but law enforcement question the importance of being able to track police officials. It not only puts their life in jeopardy, but could derail any undercover operations in the works. Real-time reporting may be important when tracking traffic to determine congested areas or for consumers who opt-in to ad targeting for specials and coupons, ...

By Laurie Sullivan 7 hours ago
Search Marketing Daily

Facebook's 2014 Revs Hit $12B, Momentum Driven By Mobile

Once again beating analyst estimates, Facebook on Wednesday reported fourth-quarter earnings of 54 cents per share -- up 69% from 31 cents a share year-over-year. Revenue for the quarter increased 49% to $3.85 billion from $2.59 ...

By Gavin O'Malley 2 hours ago
Social Media & Marketing Daily

Meredith Acquires 'Shape', Phases Out 'Fitness' In Print

Women's interest publisher Meredith Corp. is continuing its buying spree with the acquisition of "Shape" magazine, along with the digital assets of "Natural Health" and "Fit Pregnancy," from American Media. At the same time, the company ...

By Erik Sass 6 hours ago
MediaDailyNews

Will The NFL Ever Shake Its Domestic Violence Image?

The National Football League is hoping that a startling new PSA, set to air in the first quarter of the Super Bowl, will get people talking about domestic violence, and help repair its still-wobbly credibility among ...

By Sarah Mahoney 3 hours ago
Marketing Daily

Fraud, Viewability Lead Ad Tech 'Trends To Watch'

Ad fraud, transparency, viewability, measurement, data and consumer intelligence, omnichannel marketing and best practices for adapting to programmatic are the trends to watch in the ad tech space in 2015, according to DataXu, a DSP. ...

By Tyler Loechner Jan 28, 2015
Real-Time Daily

Bloomberg Business Launches Flagship Site

Business information publisher Bloomberg has launched a new online flagship site, Bloomberg Business, combining and replacing two previously separate Web destinations, Bloomberg.com and Businessweek.com. The new flagship site is part of an overarching strategy to expand ...

By Erik Sass 4 hours ago
MediaDailyNews

Apple Ripe To The Core: Reports $18B In Net Profit

Exceeding all expectations, Apple on Tuesday reported record net profit of $18 billion -- or $3.06 per diluted share -- during its fiscal first quarter. That's nearly 40% better than the $13.1 billion in net profit ...

By Gavin O'Malley 8 hours ago
Mobile Marketing Daily

Mark Read To Take CEO Reins At Wunderman

Read will retain his duties as CEO of WPP Digital. He was named chairman of Wunderman last June and succeeds Daniel Morel as CEO. Morel has led the direct marketing and CRM giant for 14 years ...

By Steve McClellan Jan 28, 2015
MAD

Groups Set To Tweet About Gender Equality During Super Bowl Ads

The 3% Conference, a movement focused on building a business case for more women creatives in the ad industry, is now teaming with the Representation Project for the second annual Super Bowl Tweetup to encourage discussion ...

By Larissa Faw 10 hours ago
MAD

Opinion

Online Spin

TV's Addressable Future Is Closer Than You Think

I hate to waste things. I hate wasting time, and I despise wasting money. As an old media guy, I also hate wasting budget, which is why addressable media is so exciting to me. I love ...

By Cory Treffiletti 01/28/2015

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

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Bob Garfield: Garfield At Large

Top 7 Things Nobody Will Miss When The Internet Disappears

The Internet will fade into the background, says Eric Schmidt, executive chairman of Google. Yes, it will just vanish, like Amelia Earhart or state gay marriage bans or NBC's "Bad Judge." Poof. Up in smoke. Now ...

By Bob Garfield 01/26/2015

MediaDailyNews

Sideswipes: Nike+ Trust?

Don't worry if you draw a blank when I say "Giovanni Buttarelli." He's the data protection "watchdog" for the EU. Unless you follow privacy conversations, you won't know GB. But he set out his agenda at ...

By Katie Meier 01/27/2015

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