News

Tiffany's Selects WPP's MEC For $100 Million Global Media Account

The selection follows the company's search earlier this year for a creative shop, and the winner in that contest was MEC sibling agency Ogilvy & Mather. The client's global ad spend is approximately $100 million. The firm has stepped up its marketing support in recent years. It spent $247 million on advertising, media and marketing in 2013 -- up from $234 million in 2011 ...

Opinion

Social Media Insider
What The Ello! This Ad-Free Social Net May Be Onto Something

Not that I've gone on it again since registering a few weeks ago, but Ello is starting to get more interesting, what with the news it just received $5.5 million in funding from real, live venture ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Barbara Lippert: Madblog
Being The Change, Seeing The Change -- And Not Shutting Up

These days, ad people like to think that things are pretty gender-neutral in advertising city. It goes along the lines of "So stop your yapping about that whole gender gap-flap already. It hardly matters which bathroom ...

Audience Buying Insider
How Unbundling Content And Audience Will Negatively Impact Advertisers

As a reaction to the news last week that HBO and CBS plan to offer direct-to-consumer subscription models, Joe Marchese does a great job in last week's Online Spin explaining the impact of the cable bundle. ...

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