News

Most Cable Nets Lose Viewers, HGTV And Discovery See Gains

Cable TV networks this summer continued to struggle to improve viewership. Only four of 15 networks witnessed gains in overall Nielsen viewership in prime time, with TNT still leading all channels versus a year ago. Discovery Channel added 19% to 1.59 million; and AMC improved 11% to 1.03 million. ...

Opinion

Bob Garfield: Garfield At Large
Metamurder

For ironic good measure, the particular terminology for this sort of news segment is "live shot." Deranged killing as performance art. A perfect, premeditated metamurder. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Innovation Comes From Inspiration -- And No Computer Has EVER Been Inspired

Programmatic and automation will never take over the marketing industry 100% because a machine can never be inspired, and innovation is driven through inspiration. Inspiration is driven through the marriage of emotion and hypothesis-and to date, ...

Marketing Daily
The Case For Riskier Causes: A Tale of Two Denim Days

Wouldn't it be nice if causes had a little more edge? A little bit of bite? ...

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