WPP's MediaCom Wins P&G's $75 Million Digital Media Duties For Latin America

The win is the latest in a string of victories for the WPP media shop that also includes the U.S. A-B InBev assignment, a piece of the consolidated Bose account and the Merck consumer health business. The P&G digital media review for Latin America was said to have lasted more than six months. The incumbent was Starcom MediaVest Group. Carat also participated in the ...


The Post-Fragmentation Marketing World

Advertising is a $300 billion a year global industry that's working for nobody, consumers, media owners, agencies or brands, yet, the softly beating pulse of the global recovery means that few have the urgency or brevity ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Social Media Insider
Pay For Play: What Social Media Insider Has In Common With YouTube CEO

It appears the Social Media Insider is not the only one who keeps wondering if there's traction in ad-free social platforms. Imagine my surprise this morning when I discovered that last week's column - on how ...

Barbara Lippert: Madblog
Selling T-shirt Feminism: Whose F-Bomb Is It, Anyway?

I've written before about "Fempowerment," the current advertising and marketing trend filled with you-go-girl messages about breaking down barriers and building confidence and power. And I think I can safely say that with "Potty-Mouthed Princesses Drop ...

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