Dentsu's iProspect Grabs Covario, Looks To Strengthen Search

The Dentsu Aegis Network acquisition of Covario announced Wednesday will bring its search subsidiary iProspect new clients, strategies and a stronger position in market segments like business-to-business and high-tech -- and will add to iProspect's existing strength in travel and retail, among other areas. ...


TV Anywhere...But The Desktop

For A&E Networks -- and likely many others -- the mobile tipping point has arrived for video, with more people accessing streaming media from devices and set-top boxes than from the Web. As an entertainment platform, ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

London Blog
Millennials Exposed -- Why All The Fuss?

Sorry, but someone has to ask. Why are companies and marketers so apparently fixated on appealing to people just entering the workplace? Shouldn't it be the other way round? Why so much fuss about people who ...

Real-Time Daily
From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams

Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies with quantitative skills unfamiliar to most media agencies. ...

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