Mediasmith Drops 4As Membership, Issues 'Client Bill Of Rights'

Mediasmith, an independent digital agency based in San Francisco, has pulled out of the 4As, citing the trade association's failure to support the Association of National Advertisers' media-buying transparency recommendations. The move marks the second agency to do so, following Cincinnati-based Empower Media's withdrawal. ...


Barbara Lippert: Madblog
'How Many Words Per Minute Do You Type?' -- And Other Debate Questions For Clinton

He has weird, wayward hair, a bottomless need for attention, and lives to be politically incorrect. So in some ways, even more than as the host of his "Between Two Ferns" show on, Zach Galifianakis ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
CPG And The Lure Of Direct-to-Consumer

For anyone in the CPG industry still unclear about the power of direct-to-consumer models, Unilever's July purchase of Dollar Shave Club for $1 billion in cash was a deafening trumpet blast. The five-year-old startup, which had ...

An Outsider's Guide To Ad Week

At last count, next week's navel-gazing Advertising Fest in New York consists of 126,543 ways to kill an hour of your time listening to people who really are no smarter than you talk about problems they ...

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