Report: Agencies Know They're Behind On Digital

The State of Advertising Talent report from smith & beta found that 43% of queried agency employees feel their shops are not prepared to deliver the advanced digital work being demanded by clients. Only 7% believe they are exceeding client expectations. ...


Bob Garfield: Garfield At Large
Who Moved My Digital Inventory?

Why is the media economy in free fall? The main thing is the infinite supply of content creating an infinite supply of ad inventory, driving CPMs down, down, down. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

London Blog
Adland Must Brace For Arrival Of 'As A Service' Transparency

Transparency and media planning via AI? The future could be arriving sooner than you think. ...

Online Spin
The Rise Of The Audience Marketplace

Far be it from me to let a theme go before it has been thoroughly beaten to the ground. This column has hosted a lot of speculation on the future of advertising and media buying -- ...

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