Marketers: Social Budgets Triple Since '09, Fall Well Short Of Original Projection

The good news for social media's ad supply chain is that marketers have tripled their social media marketing budgets over the past seven years, and it now represents 11.7% of total marketing spending. The bad news, is that is that is well short of what marketers predicted they would be spending seven years ago. ...


Can Brandtech Save Adtech?

Adtech is IBM in 1984. Brandtech is Apple. The good news is that these huge advertisers and huge budgets have funded the creation of an incredible system that will totally and finally democratize paid media. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bob Garfield: Garfield At Large
Citizens Disunited

I'm not sure if you've heard the news: Syria is a pile of rubble, Zika is headed north, the planet is burning to a cinder, but the big story on Action news: Donald Trump says something ...

Online Spin
To Get The Hip Is To Get What It Means To Be Canadian

Something strange happened last Saturday night. An entire nation stopped to watch a rock concert. And I mean the entire nation. As far as Canada was concerned, even the Olympics were put on hold when the ...

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