News

Digital Fueling Global Ad Expansion, Traditional Media Continue To Erode

Global ad spending is back on a healthy expansion track, and much of it -- not surprisingly -- is coming from the rapid consumer adoption of digital media, which will account for 28.3% of total ad spending by 2016, according to the latest quarterly forecast from Publicis' ZenithOptimedia unit. At that rate, digital -- including both mobile and desktop Internet advertising -- will increase ...

Opinion

Bob Garfield: Garfield At Large
A Voyage To Uranus

We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, that it is living on borrowed time. That's how long it took ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

RTBlog
We're No Longer Waiting To See Ad Tech's Impact

Martin Sorrell may believe that marketers taking programmatic tech in-house and foregoing agency trading desks is "a temporary phenomenon," per the Wall Street Journal, but that didn't stop WPP from this morning divesting its ad server ...

Social Media Insider
CMOs Just Aren't That Social. Question Is, Why?

There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but chief among those things I just don't get is their often-willful ignorance ...

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