Native Optimism Remains High, But Begins Eroding: Agencies More Bullish Than Clients

Ad executives remain bullish about spending more of their budgets on "native" advertising formats, but their enthusiasm is beginning to temper, according to a survey of marketers and ad agency executives responsible for buying media. Importantly, agency media buyers are far more optimistic about increased spending on native ad formats than their client counterparts. ...


Verizon Revises Behavioral Targeting Program, But Privacy Concerns Persist

Verizon Wireless has narrowed a controversial ad-targeting program that relies on "supercookies." But advocates say the company needs to make the program opt-in only. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

A Q&A With Jay: Leno On Kimmel, Fallon, Colbert And Letterman

Jay Leno still keeps tabs on the current crop of late-night stars -- except for Jimmy Kimmel, who has been so vocal over the years about his disdain for Leno. ...

Green Thumbs

If you're an old-timer like me, or a new-timer who knows something about digital media's past, then you've probably noticed an old timey phrase making comeback: "walled gardens." It's not as if the term ever really ...

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