NH Primary Day: Mobile Bests Desktop In Calls To Action

Luckily for political marketers attempting to reach last-minute on-the-go voters in New Hampshire, calls to action in emails are more likely to be clicked on by a mobile device, according to new research from SendGrid. ...


Bob Garfield: Garfield At Large

The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is Audi, and the spot called "Commander." ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
A New Way to Determine Corporate Value

Last week, I talked about the trend of "hyper" expectations and corporate valuations. Peter Fader, a marketing professor at the Wharton School, commented, "This is why we need to replace the guesswork of tech valuation with ...

Red, White & Blog
Bernie's Artful Smear

In last week's Democratic debate, Bernie Sanders attempted to pin Hillary Clinton as an establishment candidate and himself as a candidate of the people. One of the exchanges culminated with Clinton getting noticeably irked and saying: ...

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