Nike Bests Adidas In 'Digital' World Cup

Nike was the most high-profile brand during the tournament, according to Amobee Brand Intelligence. Nike -- which served as the official sponsor for the U.S. women's team -- received 121% more mentions via digital channels than official World Cup sponsor Adidas. ...


Advertiser Beware: You Need A Contract With Your Media Shop And Separately One With Its Holding Company

Media agency holding company deals with media owners generate discounts of which their own media agencies are unaware. These deals never enter the media agency trading systems. So the media auditor data never embraces them and ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bob Garfield: Garfield At Large

One of the cleverer gambits to avert the utter collapse of the media economy is the experiment by Google called Contributor. It enables users to block ads on their favorite Web sites by instead paying small ...

Metrics Insider
It Takes More Than Just Data

The spring season of industry conferences, upfronts and Newfronts is starting to become a distant memory as we run headlong into summer. This year, many of the issues and themes that recur every year were back ...

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