News
Despite a conflux of volatile developments ranging from Brexit to ongoing "transparency" probes, influential Wall Street analyst Brian Wieser has raised stock price targets for WPP, Publicis and Interpublic and is maintaining his recent recommendations for the Big 4, including Omnicom. The revised outlook from the Pivotal Research Group analyst comes in advance of second quarter earnings reports and reaffirms "hold" ratings for WPP ...
Pokemon Go Explores Promise Of Augmented Reality
Pokemon Go, an augmented reality (AR), free-to-play, hide-and-seek mobile game that utilizes GPS, went live this past week and quickly jumped to the top of the download and revenue charts. ...
Ultimate Fighting Championship Sold For $4 Billion
Fast-growing Ultimate Fighting Championship mixed-martial arts league has been sold to a group led by talent agency group WME-IMG. UFC's owners -- casino entrepreneurs Frank and Lorenzo Fertitta -- will stay on as minority investors. Dana ...
Snapchat Sued Over X-Rated Material
A 14-year-old boy who says he encountered racy material on Snapchat has filed a potential class-action lawsuit against the company. ...
Facebook Tests Secret Conversations On Messenger
Facebook is promising that these clandestine conversations can only be read on the mobile device of the intended receiver. "That means the messages are intended just for you and the other person -- not anyone else, ...
USA Network Builds Buzz For 'Mr Robot' Season 2 Premier, Live Social Media Leak
USA Network producers unexpectedly ran this week's season 2 premier of "Mr. Robot," which seems to be somewhat of a takeoff of real hackers and a variety of actual hacks. ...
The Daily Beast Launches Men's Style Vertical
The Daily Beast revealed a new Style section today, coinciding the launch of its first vertical dedicated to men's fashion with the first day of Men's New York Fashion Week. ...
Wearables Security Flaw: Hand Motions Tracked To Find Passwords, PINS
Where the hand with a wearable device on the wrist goes may provide detailed indicators of which keys are typed over a keypad and in what order. That's the latest finding in a detailed report by ...
Accenture Weighs In On Transparency Debate
The firm has issued a report with recommendations on how marketers can best optimize media spend, including the deployment of media performance benchmarking against cost and quality benchmarks. "Confirm that any media utilized where the agency ...
Opinion
Do you really want to antagonize so many segments of the population? Do you see Pepsi calling Coke drinkers rapists and murderers and terrorist? You do not. Because some people chafe at that kind of treatment. ...
Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.
It would seem convenient for agency holding companies to sow some seeds of doubt about the integrity of Ebiquity, which is heavily involved in the U.S. media transparency investigations. So Ebiquity's subsidiary Firm Decisions has been ...
The thing on the wall in the photo at left is a dial phone, and its primitive analog technology represents a bygone era that is incompatible with life in the digital age. Or is it? ...
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