News

Marketer Confidence Continues To Slide, Europe Now More Bullish Than America

In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers to increase their budgets declined to one of its lowest recent points in August. The data, released this morning by London-based ad market tracker and research database WARC, indicates marketer confidence slid worldwide and in each of the major regions ...

Opinion

Barbara Lippert: Madblog
The Perfect Viral Storm

You've no doubt heard about the ALS Ice Bucket Challenge. With its incredible success and somewhat annoying ubiquity, you'd think it would have kicked the you-know-what by now and left in the dust by some other, ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

TVBlog
Fearless Emmy Predictions And Preferences: Drama Series

Next week's Emmy Awards already feel like something of a non-event, largely because they are taking place on the last Monday of August during a week when people are thinking about anything and everything other than ...

Data and Targeting Insider
Don't Just Target The Moment: Be A Companion On The Journey

Big themes at this week's Mobile Insider Summit? The new expectation of "instant"; the crying need for cross-screen tracking and seamless experiences; the role of mobile in the post-purchase experience. ...

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