NFL Opinion, Loyalty Way Down, But Teams Keep Fans

YouGov BrandIndex says people's opinion hasn't been this bad since 2012 when the league banned purses and bags in stadiums, and the world learned that the New Orleans Saints paid team members for injuring opposing players. ...


Random Reflections On My Hindsight Experience With The TV Blog

This column marks the end of my year writing the daily MediaPost TV Blog. Given the perpetual advances in digital technology, changing consumer tastes and lifestyles, demographic shifts and so much else, there is no predicting ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bob Garfield: Garfield At Large
Truly Defective: Matthew McConaughey Captured Thinking And Driving

This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now and then comes along a campaign that defines all that is superficial, ...

Online Spin
A Comprehensive Overview Of Excuses For When Your Plan Does Not Deliver As Intended

I have been reading an industry book that I found by accident, at a library book fair event. One of its chapters is devoted to measurement. Let me share some of its observations on this very ...

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