Omnicom Takes Full Control of Critical Mass

The New York-based holding company acquired 50% of the Calgary-headquartered agency in 1999 for a reported $20 million. Now Omnicom has bought up the remaining shares in Critical Mass that it didn't already own. The agency has taken steps this year to bolster some of its key offices in the U.S. and the UK. ...


Millennials Have Become Generation Fear

Today's students are scared to voice an opinion in class because one of their peers might broadcast a goofy answer on Instagram or Twitter, attach a shaming hashtag, and ruin their fake, digital reputation.These are students ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
The Ultimate Accountability For Marketing Is Sales

For a very long time, marketers developed strategies to achieve marketing objectives like awareness, perception and efficiency. The pendulum shifted recently, with marketers now starting to take a more significant seat at the C-level table, realizing ...

Sideswipes: Flat Media

Some are calling Contributor a new way to pay for the Web. I'm calling it a flat media model because it pushes content creation into the mold of a new media concept called "hyperemployment," where all ...

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