MediaCom Wins Mars' Global Media Planning Assignment

The award came after a consolidation review, the company confirmed. Much of the business (including the U.S.) has been handled by Publicis Group's Starcom. MediaCom was also on the roster and the two shops were believed to be the finalists in the review. It's the second huge piece of business the agency has taken from Starcom in recent months. In October, MediaCom won A-B ...


Mobile Insider
The Sony Watchman Finally Proves Itself

Video content can't get off the desktop fast enough, it seems. In the process one has to wonder how the greater personalization of the viewing experience will ultimately change TV as we have known it. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

The Next Big Thing Is Small

We're in a battle between legacy providers and new incumbents, and the assets that made companies of the past succeed now appear to be liabilities. How do companies best equip themselves for the future? The most ...

Sideswipes: Nobody Needs You To Ask If You're Authentic

This week the takeaway is what it means to participate in change. In a breath: It means being a route to cultural evolution. ...

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