Ad-Supported Cable Takes A Hit, All But 5 Nets Lost Viewers

Many top cable networks took another decided hit in viewership in the second quarter of 2015 versus the same period of the year before. Only five of the top 20 ad-supported cable networks showed overall prime-time viewer gains in the second quarter of this year versus, according to Nielsen, versus the same period a year ago. ...


London Blog
No Ads? Then No Content!

With IAB UK research showing that one in seven block ads (one in three among male millennials) publishers need to fight fire with fire. No ads? Then no content either! ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Did You Hear The One About A Consulting Shop Winning A Media Agency AOR?

A few weeks back, I wrote a column about the evolution of the agency business that resonated with many of you. Still, a key concept I proposed in the column seems to have been too subtle ...

Bob Garfield: Garfield At Large
It's All Greek To Me

We are told we are in a golden age of content, ingenuity and utility. But we are not. Because almost nobody has located the gold. Call it the Geek capital crisis. ...

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