IAB: Mobile Cannibalizes Other Media; Marketers See Opportunities In Programmatic, IoT

Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third of mobile advertising budgets in 2014 came after shifting funds away from other media. The majority of respondents were happy with the performance of their mobile ads. ...


Bob Garfield: Garfield At Large
P.R. Wild Pitches, Spring Edition

Tra la, tra la. Spring is here! And with it, daffodils and baseball and Easter Eggs -- and our semiannual shaming of public-relations incompetence! ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Barbara Lippert: Madblog
The 'Mad Men' Set-Up: How Will We Deal?

"Mad Men" resumes next Sunday, April 5, and the final seven episodes of the series are fittingly called "The End of an Era." As I mentioned last week in my maudlin musings, I'm obsessed with -- ...

Sideswipes: Multiplication - Why The Next Big Thing Is Multiplying What We Have

What are the stems of meaning for data in advertising? We take for granted that data is valuable for acquisition, retention, and surprise and discovery. What if we established new stems that multiplied the meaning for ...

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