News

Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service

Google has reportedly closed a deal to acquire Twitch for $1 billion to join YouTube as it builds out its video and live streaming business. The deal highlights the use of the Web for live streaming events, especially for sports and concerts, and moves Google one step closer to building a broadcast network of sites and cloud-based services supported by broadband speeds only Google ...

Opinion

Online Media Daily
Ad Exchanges Unclothed

One of the worst-kept secrets in digital advertising is that although everyone talks about exchange buying and selling, with its alphabet soup of offspring such as RTB, DSP, SSP, DMP, remnant inventory, premium reserved and Joe ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Social Media Insider
This Twitch Thing Is Going to Be Big -- In Fact, It Already Is

One thing that's both fascinating and confusing about the Internet is the ability of each of us to create an online world entirely built of our own interests and desires, to the exclusion of other worlds ...

MediaDailyNews
Advertisers, Get Comfortable With Ambiguity

The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply far too many variables that we can't control. ...

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