Snapchat Sees First Ads

Keeping its recent promise, Snapchat introduced ads to its messaging platform this weekend. The new ads are appearing in the "Recent Updates" section of U.S. users' accounts. "It's the first time we've done anything like this because it's the first time we've been paid to put content in that space," Snapchat said in a blog post. As promised, the new ads are opt-in and ...


Bob Garfield: Garfield At Large
Someone Please, Please Whelm Me

Let's just say the future of TV is pretty well established by now. The news that HBO is untethering itself from exclusive cable distribution and CBS will offer a paid-streaming service for its broadcast offerings more ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Social Media Insider
Tell Me This: Is It Possible to Still Get Organic Reach?

The Social Media Insider has (yet another) confession to make: if she could write about just anything this week, it would be the news that HBO and CBS are both planning to offer subscriber-based streaming services. ...

London Blog
Dear RTB - Publishers Are Waking Up To The Value Of Their Data

If content truly is king, then publishers hold the aces. The big takeaway from the MediaPost RTB event in London this week was that they're waking up to this -- and realising they need to trade ...

More Opinions »