Cross-Channel Campaign Study Confirms Integrated Data Required For Success

Poor data integration sabotages cross-channel campaigns, and few companies have made the necessary steps in data collection and measurement to gain a common view of consumers within their organization, per a study. No doubt the subject -- a topic of conversation at Advertising Week -- will continue through the holidays and into 2016. ...


Bob Garfield: Garfield At Large
The Marketing Of Mayhem

In a society that does not distinguish between notoriety and celebrity, that makes icons and even anti-heroes out of villains, that rewards obscure, murderous misfits with instant worldwide recognition, the very process of basic reporting makes ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Barbara Lippert: Madblog
Weathering Advertising Week: Advertising For Good?

"(Fill in the blank) is about to change everything," tended to be the rough title of about 30% of the panels during Advertising Week -- it's an industry in transition, after all! Still, lifting the lid ...

Audience Buying Insider
AMC's Move To Programmatic Shows Evolution Of This Market

In a sign of how rapidly the so-called "programmatic TV" marketplace is evolving, one of the medium's most premium suppliers -- AMC Networks -- will begin selling some of its television commercial time programmatically. ...

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