Facebook Readies Ad Network Built On Atlas

Following months of speculation, Facebook is reportedly about ready to unveil a new advertising platform, which builds on its acquisition of Atlas, last year. The platform is also expected to feature a demand-side platform (DSP), which will let marketers target ads to Facebook users across the Web. ...


Marketing Daily - Top of the News
Former Pepsi Exec Dawn Hudson To QB NFL Marketing

The National Football League yesterday named Dawn Hudson, the one-time president and CEO of Pepsi-Cola North America, to be its chief marketing officer. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

London Blog
Will Native Advertising Kill Blogging's Young Dream?

It's a touchy subject, but new research shows bloggers are 50:50 -- depending on the brand and agency -- on whether to charge for content. It's not surprising, as low CPMs will not usually sustain a ...

Bob Garfield: Garfield At Large
A Voyage To Uranus

We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, that it is living on borrowed time. That's how long it took ...

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