Doritos' First Mobile-Only Campaign Offers 3D Video

To view the content on their smartphones, people need to purchase a bag of the new, limited-edition flavors, visit, scan one of the snack chips (as opposed to using a code on the bag or elsewhere), and wear a pair of the Jacked 3D glasses. ...


Bob Garfield: Garfield At Large

One of the cleverer gambits to avert the utter collapse of the media economy is the experiment by Google called Contributor. It enables users to block ads on their favorite Web sites by instead paying small ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bible Gets Thumped As Networks Slam Brakes On Ol' Time Religion

Can a pair of sacred ancient texts make it in a present-day medium that is decidedly unholy? At the moment, the answer would seem to be no. That's the verdict resulting from the confluence of two ...

Online Spin
The Self-Fulfilling Digital Media Ecosystem

"If you build it, they will come" is an iconic movie sentence from the equally iconic "Field of Dreams." It has been used in many a business presentation, especially in the early days of digital. Initially, ...

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