Upfront Blues: Broadcast, Cable TV Ad Rev Forecast To Sink 6%

Total television upfront prime-time advertising revenue for broadcast and cable networks is predicted to drop 6% to $18.1 billion from the $19.3 billion tally in 2013. While broadcast networks have seen steady declines for the last two upfront selling periods, this season will be the first decline for cable since the 2009 upfront. ...


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Honda's Peyton: TV Won't 'Get The Job Done,' Turns To Music

LOS ANGELES -- While TV is "still relevant" and continues to represent an important reach medium for national marketers, it is no longer sufficient for influencing consumers, especially the kind o 20- and 30-somethings American Honda ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Speed-Dating Is The Tinder Of Innovation

For some reason, the industry has embraced an ephemeral speed-dating approach that is more akin to #DTF than eHarmony. Brands are putting out APBs for startups, corralling a cacophony of Dog the Bounty Hunters to scrape ...

Bob Garfield: Garfield At Large
The Comcast Call: Part II

The following is a transcription of a telephone call September 26, 2014 between William J. Baer, assistant attorney general, Antitrust Division, U.S. Department of Justice and Brian Roberts, CEO of Comcast. The subject is the proposed ...

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