News

Madison Avenue Puts Brakes On Ad Spending, Contracts1% In Q2

Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter may be stalling the expansion of the U.S. advertising economy. The data, released this week by Standard Media Index, is based on actual media buys made by five of the six agency holding companies, and is estimated to represent about ...

Opinion

London Blog
Facebook Sucks, But What's A Marketer To Do?

Forrester agrees that marketers are really annoyed at the way Facebook has treated them. After they invested in building up audiences, the social giant has put the majority beyond reach unless a brand is prepared to ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Search Insider
Want To Be More Strategic? Stand Up!

One of the things that always frustrated me in my professional experience was my difficulty in switching from tactical to strategic thinking. For many years, I served on a board that was responsible for the strategic ...

MediaDailyNews
Advertisers, Get Comfortable With Ambiguity

The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply far too many variables that we can't control. ...

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