News

ComScore, CIMM Unveil Cross-Measurement Results

A consortium of big media companies has joined forced with online measurement giant comScore to produce cross-media measurement techniques to track their combined audience across different channels and devices. This week comScore revealed the first installment of data from the multiplatform measurement initiative. ...

Opinion

Bob Garfield: Garfield At Large
Death By Magic Beans

Hey, kids, let's play the Good News/Bad News game! At issue is the negotiations with BuzzFeed, National Geographic and "The New York Times" to host those publishers' content on Facebook itself -- not to link to ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Don't miss MediaPost's in-depth coverage of the Upfronts - now through May 7th.

MediaDailyNews
Sideswipes: Content Is Our Greatest Asset

This week over in literature, a group of writers withdrew from the PEN American Center's annual gala in protest over giving an award to French satire magazine "Charlie Hebdo." One would think that considering the attempt ...

MAD
U.S. Rebates: Stock Price Trumps Advertisers

Shareholders could prove more influential than advertisers in the U.S. rebate debate. As the ANA's Financial Management conference kicks off in Phoenix this week, I'm looking for signs of good will on both sides to make ...

More Opinions »