SAP Consolidates Marketing Duties With Omnicom

Business software giant SAP on Tuesday said it has consolidated its global account for marketing services with Omnicom Group. SAP had used WPP for ad duties and other marketing chores. Omnicom shops that will handle the business include BBDO, RAPP, PHD, Critical Mass, FleishmanHillard, Siegel + Gale, GMR, and eg+ Worldwide. Other shops within the holding company will likely take on SAP duties over ...


The Social Graf
Social Media Scores Low in Consumer Satisfaction

Everyone uses social media but nobody likes it, seems to be the gist of the latest annual consumer satisfaction ratings from the American Consumer Satisfaction Index, which surveyed 70,000 Americans and ranked industries and companies based ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
A Different View Of The Customer Lifecycle

The customer lifecycle is almost as hot a buzzword as "big data" -- but what exactly is a customer lifecycle? Is it really a circular journey? Is it linear? ...

Data Blocking A Data-Driven, 'Real-Time, One-To-One Future'

"Marketers envision a real-time, one-to-one future." That's the takeaway of a new study conducted by Forrester Consulting on behalf of MediaMath, a demand-side platform (DSP). The conundrum lies in the fact that data is both the ...

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