News

Google Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service

Google reportedly closed a deal to acquire Twitch for $1 billion to join YouTube as it builds out its video and live streaming business. The deal highlights the use of the Web for live streaming events, especially for sports and concerts, and moves Google one step closer to building a broadcast network of sites and cloud-based services supported by broadband speeds only Google Fiber ...

Opinion

London Blog
Facebook Sucks, But What's A Marketer To Do?

Forrester agrees that marketers are really annoyed at the way Facebook has treated them. After they invested in building up audiences, the social giant has put the majority beyond reach unless a brand is prepared to ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Search Insider
Want To Be More Strategic? Stand Up!

One of the things that always frustrated me in my professional experience was my difficulty in switching from tactical to strategic thinking. For many years, I served on a board that was responsible for the strategic ...

MediaDailyNews
Advertisers, Get Comfortable With Ambiguity

The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply far too many variables that we can't control. ...

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