Office Depot Selects McCann And UM For $100M Creative, Media Account

The selection comes after a review in the wake of last year's merger of Office Depot and OfficeMax, which remain separate brands under Office Depot Inc. Combined, the companies spent over $100 million on ads in 2013. Incumbents included Omnicom shops Zimmerman, DDB and OMD. ...


Key to Cross-Platform Advertising Is Creating A Single Metric

There is a path for our industry to make true cross-platform measurement a reality - one that can bring both buyers and sellers together through the use of a single, unduplicated metric on which both sides ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Real-Time Daily
Setting The Industry's Sights On Viewability

For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of discussion among ANA members for many months. However, it's important to understand ...

Bob Garfield: Garfield At Large
P.R. Wild Pitches, Autumn Edition

This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and it's time for the semiannual P.R. Wild Pitches. Publicity worst practices in ...

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