Broadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength

A slow-moving U.S. advertising market only inched up 0.7% in the second quarter of this year -- partly due to media spending going into Winter Olympics media budgets earlier in the year. Specific media that have taken hits include broadcast network TV, down 7.2%, magazines declining 5.7%; newspapers down 10.4%; radio off 3.6%; outdoor slipping 1.6%; and spot TV down 0.5%. ...


Daily Online Examiner
IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing

The Interactive Advertising Bureau's new anti-fraud principles, issued this morning, contain a surprise: They appear to take aim at adware and other "illegitimate" platforms that offer users a benefit in exchange for viewing ads. The principles, ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

London Blog
Let The Independence Vote Silence The Social 'Buzz' Gurus Forever -- Please!

Social media is at its worst when snake oil merchants claim buzz measurements can predict outcomes and shape strategy. The folly of measuring social buzz and applying to a wider demographic is laid bare in the ...

Bob Garfield: Garfield At Large
Truly Defective: Matthew McConaughey Captured Thinking And Driving

This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now and then comes along a campaign that defines all that is superficial, ...

More Opinions »