The new group, called the Alliance for Inclusive & Multicultural Marketing (AIMM) is designed to help strengthen multicultural marketing efforts by brands and agencies. The move comes amid a heightened debate among marketers and agencies about ...

By Steve McClellan 5 hours ago
MAD

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PwC, the business service/advisory, says sports sponsorship from stadium naming rights, in-stadium signage, digital media and uniform deals will grow 3.9% over a five-year period through 2020 -- $16.3 billion this year to $18.7 billion. ...

By Wayne Friedman 11 hours ago
Television News Daily

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Yahoo's very bad month just keeps getting worse -- and in this case the company can only blame itself. As first reported by the Associated Press, Yahoo disabled automatic email forwarding at the beginning of Octo ...

By Jess Nelson 6 hours ago
Email Marketing Daily

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The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands' Magna Global unit. While that is less total volume than Magna projected in ...

By Joe Mandese Oct 10, 2016
Real-Time Daily

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Two consumers who are suing Turn for allegedly violating the privacy of Verizon subscribers are asking an appellate court to reject the ad company's argument that the case belongs in arbitration. ...

By Wendy Davis Oct 10, 2016
Daily Online Examiner

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Two particle physicists seeking dark matter have made it possible to search and identify sound clips in recorded audio, and are offering journalists the ability to use the tool for free until Election Day. ...

By Laurie Sullivan 8 hours ago
Search Marketing Daily

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The second Presidential debate did not post a new TV viewing debate record, but it did earn a preliminary Nielsen measured 66.5 million viewers. The dip was partly due to the NFL and NBC. ...

By Wayne Friedman Oct 11, 2016
Television News Daily

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Goldberg will oversee editorial in print, digital and video, as well as guide the editorial teams at CityLab and the company's events division, Atlantic LIVE. ...

By Sara Guaglione 8 hours ago
Publishers Daily

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