People More Suspicious, More Informed About Corporate Social Responsibility

A new study from Cone Communications reveals that worldwide, people don't just expect companies to play nice in the global sandbox -- they also want them to prove it. And they're willing to punish brands that don't measure up. ...


Barbara Lippert: Madblog
Once More Into The Brief, Don Draper

At the risk of beating a dead finale, I do have a few recent revelations about "Mad Men" to chew over -- straight from the horse's mouth, so to speak. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Research Redux: Helping Marketers Drive Growth

CEOs are desperate for actionable research that will help them reinvent their business, to make them relevant and to build market share in today's consumer led world. Researchers need to be not only the smartest people ...

Bob Garfield: Garfield At Large
Carpet Bombing: When Trademarks Do Harm

When intellectual property attorneys wedge themselves between the federal government and business, the billings and absurdity tend to run wild. Deep focus on the value of the trademark can result in a perversion of other values, ...

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