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Marketing DailyMarketer Confidence Rises Overall, But Falls On Key Objectives: Targeting, ROI, Etc.

The good news is that marketers are overall more confident than they were a year ago. The bad news is that they are losing confidence in the ability of their organizations to achieve some of the most vital goals in marketing, especially that they are investing in reaching the right customers, according to the 2017 edition of the American Marketing Association's Marketers Confidence In ...

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