Omnicom Wins McD's U.S., Will Create New Agency To Run The Account

The new client-dedicated agency will be overseen by Wendy Clark, North America CEO at DDB, who led the Omnicom Pitch. The account was previously shared by DDB and Publicis Groupe's Leo Burnett. ...


Bob Garfield: Garfield At Large
Who Moved My Digital Inventory?

Why is the media economy in free fall? The main thing is the infinite supply of content creating an infinite supply of ad inventory, driving CPMs down, down, down. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Time For The FTC Crackdown

The recent crackdown on influencer content and native advertising disclosures is not all that surprising. It a typical response to the burgeoning changes in advertising. Requiring clear and conspicuous disclosures across all social media channels is ...

Online Spin
Global Marketing Spend? Decline, Decline, Decline

About 2,000 marketers, agency executives and media owners deliver data to World Economics Global Marketing Index (GMI) each month, creating a global picture of "the state of marketing" by region. The picture isn't pretty, with many ...

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