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News

Microsoft Accused Of Spamming Mobile Users

Microsoft has been hit with a potential class-action lawsuit alleging that it inundates Web users with unwanted text messages as part of a "relentless effort to advertise its products." ...

By Wendy Davis 17 hours ago
Daily Online Examiner

Mobile Ad Fraud Could Cost U.S. Advertisers $857 Million Yearly

A study conducted by Forensiq details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called "mobile device hijacking." On a global scale, the fraud could surpass $1 ...

By Ben Frederick 1 hours ago
Mobile Marketing Daily

Publicis Groupe Reports 1.4% Q2 Organic Growth

That's significantly below competitors so far reporting first-half results. But the Sapient acquisition and favorable currency fluctuations boosted overall revenues and profits sharply. ...

By Steve McClellan 15 hours ago
MAD

JetBlue Teams On Share A Coke Promo In Penn Station

New extensions of Coca-Cola's "Share A Coke" campaign just keep on coming. Most recently, Coke teamed with JetBlue to set up a special vending machine in New York's Pennsylvania Station. ...

By Karlene Lukovitz 17 hours ago
Marketing Daily

'NY Daily News' Launches Daily News Autos

The New York Daily News announced the launch of Daily News Autos, a digital content hub, entering into a strategic partnership with Hearst's Jumpstart Automotive Group. ...

By Erik Sass 18 hours ago
MediaDailyNews

Consumers' WiFi Expectations Unmet

Consumers are expecting WiFi wherever they go, but many are still having trouble with connectivity in their own homes, presenting both a challenge and an opportunity for the providers of wireless services. ...

By Aaron Baar 9 hours ago
Marketing Daily

Swish: SMG Scores NBA Media Assignment

The appointment follows the hiring of Pam El as NBA CMO late last year. Since then the league has also hired a new creative agency, Translation. El worked with both shops previously at State Farm. ...

By Larissa Faw 17 hours ago
MAD

FCC Chairman Backs AT&T's Merger With DirecTV

AT&T's $49 billion merger with DirecTV appears to be headed for regulatory approval, Federal Communications Commission Chairman Tom Wheeler indicated on Tuesday. ...

By Wendy Davis Jul 22, 2015
Daily Online Examiner

Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'

In an effort to "de-risk" the cost of buying media, a mobile ad developer is introducing a new model that charges advertisers based on the amount of time a consumer is actually exposed to their ads. ...

By Joe Mandese Jul 22, 2015
Real-Time Daily

Opinion

J. Max Robins: TV Everywhere

One Win & You're Done: How To Fix The Emmys

Emmy nominations are out, and the list is littered with too many of the usual suspects. Ho-hum, another nomination for five-time winner "Modern Family," a once-wonderful comedy whose best days are past. And yet "Broad City," ...

By J. Max Robins 07/22/2015

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

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Online Spin

What's The Next Lofty Goal For The Media Industry?

Over the last few months, I've sat in multiple meetings with Fortune 100 brands discussing data and digital advertising. On multiple occasions I've heard brand execs explain how they're using digital as an increasingly important piece ...

By Cory Treffiletti 07/22/2015

Bob Garfield: Garfield At Large

Great Job, Sir!

Donald -- Congratulations on another super strong week, profile-raising-wise! You're out there saying the things only you have the courage to say. But I wonder if we're not getting off track a bit strategically. ...

By Bob Garfield 07/19/2015

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