Nike Bests Adidas In 'Digital' World Cup

Nike was the most high-profile brand during the tournament, according to Amobee Brand Intelligence. Nike -- which served as the official sponsor for the U.S. women's team -- received 121% more mentions via digital channels than official World Cup sponsor Adidas. In comparison, Chevrolet -- which was also an official sponsor of the U.S woman's team -- had 17% as much World Cup associated ...


London Blog
I Say Potato, You Say Sexist - But Where Was Adidas In The Women's World Cup?

The FA's social media patronising blunder is all over the news today -- but why is nobody picking up on Adidas virtually ignoring the event it sponsors as part of the men's World Cup agreement? ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Ode To A Grecian Eurozone

I'd like to comment on the Greek debt crisis. But I don't know anything about it. Zip -- or, as they say in Athens, . (I do, however, know how to say zero in Greek, thanks ...

Bob Garfield: Garfield At Large

One of the cleverer gambits to avert the utter collapse of the media economy is the experiment by Google called Contributor. It enables users to block ads on their favorite Web sites by instead paying small ...

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