News

No Surprises: Super Bowl Ads Revealed On YouTube, Social Media

Although some research suggests that TV marketers are holding back on revealing their actual Super Bowl commercials before the game, online activity around associated Super Bowl advertising content continues to grow. Through Thursday, there have been some 103 million video views of upcoming ads. ...

Opinion

Online Media Daily
What A Great Time To Remind You That Football is Stupid

This week I was going to write about publishers who complain that their tech stacks are so complex, they can't prevent ad fraud or assure ad viewability. But the humor in such protests is too self-evident ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Barbara Lippert: Madblog
Where Have You Gone, Go Daddy?

As you read this, the Barton F. Graf 9000 agency is scrambling to come up with a new Super Bowl spot and have it turned around in time to run on The Big Game on Sun ...

SearchBlog
Google's Big Gamble To Lure The Super Bowl Online

A 30-second TV spot during the Super Bowl will cost brands about $4.5 million. While many people watch the big game, the ads alone are not as effective as many think. Although 90% of people are ...

More Opinions »