News

Nike Bests Adidas In 'Digital' World Cup

Nike was the most high-profile brand during the tournament, according to Amobee Brand Intelligence. Nike -- which served as the official sponsor for the U.S. women's team -- received 121% more mentions via digital channels than official World Cup sponsor Adidas. ...

Opinion

MAD
Advertiser Beware: You Need A Contract With Your Media Shop And Separately One With Its Holding Company

Media agency holding company deals with media owners generate discounts of which their own media agencies are unaware. These deals never enter the media agency trading systems. So the media auditor data never embraces them and ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bob Garfield: Garfield At Large
Adfellas

One of the cleverer gambits to avert the utter collapse of the media economy is the experiment by Google called Contributor. It enables users to block ads on their favorite Web sites by instead paying small ...

PolicyBlog
Google Ads Reflect Sex Discrimination, Study Suggests

A new study by researchers at Carnegie Mellon University suggests that Web users' gender can determine whether they are served ads by Google that could lead to higher-paying opportunities. Google responds that advertisers can choose to ...

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