comScore Receives MRC Video Viewability Accreditation

comScore, the media measurement and analytics firm, is the latest to receive accreditation from the Media Rating Council (MRC) for video viewability technology. The company's display ad viewability measurement tech had already been accredited by the MRC. ...


TV Watch
Cosby Tumult Could Cost His TV Show Castmates

There's another reminder on this week's cover of New York magazine of just how tainted one of TV's biggest and brightest stars has become. The cover features 35 women -- including well-known names like Janice Dickinson ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
The Rhythm Of Strategy

I confess - I poked the bear a little last week with my post "Is Brand Strategy A Myth?" Not too much. Just a little. I purposely oversimplified one side of an argument to set up ...

Bob Garfield: Garfield At Large
Thanks A Lot... Suckers!

As the late Sen. Everett Dirksen famously observed, "a billion here, a billion there and pretty soon you're talking about real money." And to show for it, what? Merely the knowledge that if you give away ...

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