Super Bowl, NFL Out-Of-Home Viewing Rises

Super Bowl viewing from consumers who do not live in the primary rating household (guests or short-term visitors) contributes about 10% to the total ratings. Nielsen estimates this comes to roughly 11 million viewers for the past five years, on average. ...


Barbara Lippert: Madblog
Super Bowl Ads: The Glory, The Greatness, The Marilyns

Back in 2010, BBDO, one of the foremost agency makers of Super Bowl spots, rejiggered the use of celebrity in a way that won the game for Snickers. So I was primed for more Snicker's "Hungry" ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

From Procurement To Programmatic: Why Nobody Listens To You Anymore

I was stunned to read that a new survey by the Association of National Advertisers shows that more than one third of marketers don't have a clue what the marketing-tech startups they work with do. Stunned, ...

Online Spin
Hey, Movie Studios: You Can't Force Us To Love You

The iTunes store opened on April 28, 2003. In just five years it became the largest music vendor in the United States, proving Steve Jobs right when he said that it's not that people want to ...

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