Havas Claims New 'Meta DSP' Is World's First, Calls It A 'Programmatic Pure Player'

Havas, a programmatic pioneer among agency holding companies that created both the first agency trading desk and DMP (data management platform), is claiming another first this morning -- launching what it calls a "meta DSP.' A DSP, or demand-side platform, is ad tech speak for technology that enables the demand-side (advertisers, agencies or their trading desks) to bid for audience impressions on auction-based exchanges. ...


Real-Time Daily
Setting The Industry's Sights On Viewability

For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of discussion among ANA members for many months. However, it's important to understand ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bob Garfield: Garfield At Large
P.R. Wild Pitches, Autumn Edition

This is fall, which means three things: The NFL is back, more corrupt than ever, Congress is useless (the other three seasons, too), and it's time for the semiannual P.R. Wild Pitches. Publicity worst practices in ...

The Problem With Digital Media: It's Cheap

One of the biggest problems clients' have today is reaching their audience. We've talked endlessly about media fragmentation and the era of distractions, but the real problem seems to be that people are migrating to places ...

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