News
Johnson: WPP, JWT 'Want It Both Ways'
Erin Johnson, chief communications officer at JWT, has urged a New York Court not to seal a video of a company meeting where Ex-CEO Gustavo Martinez allegedly made a joke about rape and racist remarks. She is suing Martinez, the agency and WPP for sex harassment and retaliation. ...
Media Ratings Auditor To Assess Agency Media Audits, MRC Forms Working Group
In a surprise move, the ad industry's media ratings watchdog -- the Media Rating Council -- is poised to probe the people big brands hire to probe their agencies' media performance. The MRC has formed a ...
NBCU, Vox Media Start Concert Ad-Selling Platform
Following up on its deal for digital content group Vox Media, NBCUniversal is launching digital ad-selling platform Concert, which the company says will sell "the largest premium" content to advertisers. Combining Vox Media's eight properties and ...
Nielsen Licenses Dish Set-Top Data, Says It Will Be Calibrated With Panel-Based Ratings
Nielsen this morning announced a "multi-year" agreement to license aggregated digital set-top-box data from satellite TV service Dish Network. Nielsen claimed it will be the "first nationwide dataset to be calibrated with" its conventional panel-based TV ...
AOL Bows Self-Serve Programmatic TV Buying, Kicks Off With Omnicom At Launch
As it gears up for the 2016 TV upfronts, AOL on Monday announced the launch of self-serve programmatic TV buying. Aiming to offer marketers a more complete view of all audience buying opportunities and aid them ...
KSL Trustee Settles With Agency's Former Controller
Trustee David Gottlieb has settled a lawsuit against former KSL controller Geoffrey Charness, telling the court that Charness was not responsible for the media agency's demise as KSL initially contended when it filed for bankruptcy in ...
IBM Names Bob Lord Chief Digital Officer
Bob Lord, former AOL president and global CEO of Publicis' Razorfish, gets a new gig: chief digital officer at IBM. ...
Advertisers Slow Bids On Keywords After Google Drops Right-Rail Text Ads
Since Google eliminated text ads down the right rail of the search engine query results page, AdGooroo has seen fewer advertisers overall, but would not definitively call it a trend thus far. The number of advertisers ...
DataXu Releases Report On Ad Fraud: Auto, CPG And Telecom Sectors Most Affected
Programmatic marketing software provider DataXu on Monday released the findings of a report that shows the auto, CPG and telecom sectors were most impacted by ad fraud. ...
Opinion
Bob Garfield: Garfield At Large
Why There Is No President Klein
Never does the outrage fail to outrage. Never do the media have the self control not to be manipulated. Because who can resist a conflagration? ...
By Bob Garfield, Featured Columnist 04/04/2016
Events & Awards
Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.
Online Spin
The Demise Of Brand-Building
In the hoopla that is modern marketing, it appears that brand-building is taking a bit of a back seat. And when I say "back seat," I mean it's becoming less and less of a priority. And ...
By Maarten Albarda, Featured Contributor 04/04/2016
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