News

ZO Cuts Its 2015 Global Ad Spending Forecast

The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, followed by 4% in 2016, with a boost from the Summer Olympics and the U.S. Presidential elections. ...

Opinion

Bob Garfield: Garfield At Large
P.R. Wild Pitches, Spring Edition

Tra la, tra la. Spring is here! And with it, daffodils and baseball and Easter Eggs -- and our semiannual shaming of public-relations incompetence! ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Barbara Lippert: Madblog
The 'Mad Men' Set-Up: How Will We Deal?

"Mad Men" resumes next Sunday, April 5, and the final seven episodes of the series are fittingly called "The End of an Era." As I mentioned last week in my maudlin musings, I'm obsessed with -- ...

Show Daily
Keep On Truckumenting: Nissan Documents New Approach To Brand Content

In a surprising twist to the rapidly evolving art of brand storytelling, a top Nissan media executive unveiled a new hybrid form of brand content -- the truckumentary -- and how it can be used to ...

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