News

Tiffany's Selects WPP's MEC For Global Media Duties

The selection follows the company's search earlier this year for a creative shop, and the winner in that contest was MEC sibling agency Ogilvy & Mather. The client's global ad spend is approximately $100 million. The firm has stepped up its marketing support in recent years. It spent $247 million on advertising, media and marketing in 2013 -- up from $234 million in 2011 ...

Opinion

Barbara Lippert: Madblog
Being The Change, Seeing The Change -- And Not Shutting Up

These days, ad people like to think that things are pretty gender-neutral in advertising city. It goes along the lines of "So stop your yapping about that whole gender gap-flap already. It hardly matters which bathroom ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
How Come So Many Marketers Have Mobile-First Strategies, But So Few Are Hispanic-First?

Lots of folks talk about the importance of multicultural marketing in the U.S., but you don't hear many of them talk (or implement) Hispanic-first marketing or media strategies, despite the enormous growth and importance of Hispanics ...

Search Insider
Why SEO Never Lived Up To Its Potential

IAB Canada President Chris Williams asked me a great question last week. We had just finished presenting the results of the new eye tracking study I told you about in my last three columns. I had ...

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