News

People More Suspicious, More Informed About Corporate Social Responsibility

A new study from Cone Communications reveals that worldwide, people don't just expect companies to play nice in the global sandbox -- they also want them to prove it. And they're willing to punish brands that don't measure up. ...

Opinion

Barbara Lippert: Madblog
Once More Into The Brief, Don Draper

At the risk of beating a dead finale, I do have a few recent revelations about "Mad Men" to chew over -- straight from the horse's mouth, so to speak. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
With Home Address Identification, Reveelz Takes Targeting Too Far

As ads become more and more ubiquitous, and as advertisers become more and more sophisticated in the use of technology and big data to cut through the clutter, everyone is forced to continue upping their game ...

Online Media Daily
Useful Vs. Creepy: The Jury Is Still Out

Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying assumption being that if you do that, people will buy your product. ...

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