Dentsu's iProspect Grabs Covario, Looks To Strengthen Search

The Dentsu Aegis Network acquisition of Covario announced Wednesday will bring its search subsidiary iProspect new clients, strategies and a stronger position in market segments like business-to-business and high-tech -- and will add to iProspect's existing strength in travel and retail, among other areas. ...


Narrators And Internet Geniuses: Decoding The 'Mysteries' Of The New Fall Season

What's new in the new fall season? Not much, when you get right down to it. With the new network TV season set to begin officially next week (and already partially underway this week), here are ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

RTB Insider
Programmatic Brand Advertising: Measurement's Perfect Storm

Today's programmatic brand advertisers are finding it critical to build upon the four waves of development in analytics and measurement. These waves include current viewability and quality efforts, the work in audience buying, big data powering ...

Real-Time Daily
From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams

Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies with quantitative skills unfamiliar to most media agencies. ...

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