ANA Members Call For Third-Party Measurement Of Digital -- 61% Would Shift Spending Without It

The Association of National Advertisers (ANA) surveyed its members to understand marketers' perspectives on viewability verification procedures used by digital media owners. It found that the majority of respondents (97%) believe all digital media owners' inventory should be measured by a third party. ...


The Daily Blog
Axel Springer Goes To Court Over Ad Blocking

German publisher Axel Springer, which recently acquired Business Insider and took a stake in Thrillist Media Group, is taking its fight against online ad blocking to the legal arena with a new lawsuit in Germany. It ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

FCC Hires Online Tracking Expert Jonathan Mayer

In a move that signals a focus on Web privacy, the Federal Communications Commission has tapped Jonathan Mayer to serve as chief technologist of its enforcement bureau. ...

Online Spin
Giving Thanks For The Law Of Accelerating Returns

For the past few months, I've been diving into the world of show programming again, helping MediaPost put together the upcoming Email Insider Summit up in Park City, Utah. One of the keynotes for the Summit, ...

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