Verizon Promises To Let Customers Avoid Tracking Program

Faced with pressure from lawmakers, Verizon said on Friday that it will allow its mobile customers to opt out of a controversial tracking program. Verizon's customers will be able to direct the company to stop inserting tracking headers -- known as UIDHs -- into their mobile traffic. The company used the UIDHs to track people's activity online and send them targeted ads. ...


Online Media Daily
What A Great Time To Remind You That Football is Stupid

This week I was going to write about publishers who complain that their tech stacks are so complex, they can't prevent ad fraud or assure ad viewability. But the humor in such protests is too self-evident ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Barbara Lippert: Madblog
Where Have You Gone, Go Daddy?

As you read this, the Barton F. Graf 9000 agency is scrambling to come up with a new Super Bowl spot and have it turned around in time to run on The Big Game on Sun ...

'Parks and Rec' Data-Mining Episode Was Eerily True To Life

"Parks and Recreation" took on the subject of data-mining this week, and the episode was not only hilarious, it veered eerily close to reality too. At issue was the growing presence of a huge tech company ...

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