Mobile Marketing Important To Advertisers, But Not Top Priority

While most marketers are using location-based advertising, the top strategy they employ is audience targeting. Marketers are starting to capitalize on the wealth of data flooding in from mobile devices and using more nuanced approaches to understand the intent and interests of consumers in a specific location. ...


TV Watch
Cosby Tumult Could Cost His TV Show Castmates

There's another reminder on this week's cover of New York magazine of just how tainted one of TV's biggest and brightest stars has become. The cover features 35 women -- including well-known names like Janice Dickinson ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
The Rhythm Of Strategy

I confess - I poked the bear a little last week with my post "Is Brand Strategy A Myth?" Not too much. Just a little. I purposely oversimplified one side of an argument to set up ...

Bob Garfield: Garfield At Large
Thanks A Lot... Suckers!

As the late Sen. Everett Dirksen famously observed, "a billion here, a billion there and pretty soon you're talking about real money." And to show for it, what? Merely the knowledge that if you give away ...

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