News

Super Bowl Auto Ads Increase Searches On Edmunds

Edmunds released data Sunday during Super Bowl 50 showing how television commercials from automotive manufacturers running prior to and during the game affected searches on its Web site for automakers and their brands. The data analyzed searches on desktop and mobile. ...

Opinion

Bob Garfield: Garfield At Large
Demented

The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is Audi, and the spot called "Commander." ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

MediaDailyNews
From Procurement To Programmatic: Why Nobody Listens To You Anymore

I was stunned to read that a new survey by the Association of National Advertisers shows that more than one third of marketers don't have a clue what the marketing-tech startups they work with do. Stunned, ...

Barbara Lippert: Madblog
Super Bowl Ads: The Glory, The Greatness, The Marilyns

Back in 2010, BBDO, one of the foremost agency makers of Super Bowl spots, rejiggered the use of celebrity in a way that won the game for Snickers. So I was primed for more Snicker's "Hungry" ...

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