Facebook's Revenue Soars 61% On Mobile Ads

Facebook found its mobile mojo this past quarter, reporting earnings Wednesday of $0.42 per share, excluding one-time items, on revenue of $2.91 billion -- up 61% from the year-ago quarter, thanks to its mobile ad business. ...


Advertisers, Get Comfortable With Ambiguity

The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply far too many variables that we can't control. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

TV Watch
Whither The Digital TV-Video Upfront Now?

For all the efforts of the digital media companies during the Newfront presentations, what was the ultimate result? Listening to the traditional TV media executives, the upfront market was still a hard road to travel. In ...

Online Spin
A Different View Of The Customer Lifecycle

The customer lifecycle is almost as hot a buzzword as "big data" -- but what exactly is a customer lifecycle? Is it really a circular journey? Is it linear? ...

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