Connected TV Viewing Rises Sharply, Marketer Engagement Does Not

Viewing with over-the-top streaming devices on connected TV sets is rising sharply -- 380% in the first quarter of this year -- yet engagement in ads on these platforms remains low, according to a recent study by Freewheel cited by the ANA/BrightLine research. ...


Bob Garfield: Garfield At Large

For ironic good measure, the particular terminology for this sort of news segment is "live shot." Deranged killing as performance art. A perfect, premeditated metamurder. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Blame TV For Trump

The rise of Donald Trump should not shock the political class as much as it does. Just four years ago, Herman Cain and Michelle Bachman led the GOP pack of nominees before the party settled on ...

Online Spin
Love! Deceit! Disasters! Our Industry Sounds Like A Telenovela

The Albarda household quite likes "Jane the Virgin." I am not sure if we are in the demo for this show, but actress Gina Rodriguez and her TV family, friends and enemies make for wonderful entertainment. ...

More Opinions »

Principal Publications