AOL Acquires Millennial Media, Boosts Mobile Audience Reach

In its first major acquisition since itself being acquired by telecommunications giant Verizon, AOL this morning announced a deal to buy mobile app advertising network Millennial Media for $1.75 per share, a 30% premium over Wednesday's closing price for the publicly traded firm's common stock. The deal will add one of the largest suppliers of mobile app advertising impressions to AOL's programmatic and direct ...


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About Half Of Agencies 'Unsure' They Trust Programmatic

Programmatic advertising is obviously top of mind for many in the digital ad industry, but not all ad agencies are convinced the technology properly executes ad buys. About half (46%) of agencies are "unsure" if they ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bring On The Political Commercials - And The Dirtier The Better

Local TV stations around the country are looking forward to a banner year in 2016, when spending on political advertising is expected to soar. As a big fan of political commercials, I say: Bring 'em ...

Bob Garfield: Garfield At Large

For ironic good measure, the particular terminology for this sort of news segment is "live shot." Deranged killing as performance art. A perfect, premeditated metamurder. ...

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