Long-Term Customer Loyalty, Engagement On The Decline

Despite ongoing efforts and technology advances on mobile and search engine query results, a recent study shows that long-term loyalty and customer engagement continues to decline. The research found that 18% of consumers say they have not had a good customer experience recently. This figure rises to one in three in France, significant room for improvement. ...


Shhh - Mitch Oscar Has A Secret: This Time It's Programmatic

Madison Avenue "televisionary" Mitch Oscar has quietly begun organizing a cross-section of industry players around another area that's vital to the future of television: programmatic. The initiative, which until this blog post has been operating in ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Are Atheists More Innovative?

A few columns back, I talked about the most innovative countries in the world, accordingto INSEAD, Johnson School of Management and WIPO. Switzerland, of all places, topped the list. At the time, I mentioned diversity as ...

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