News

Car, Retail Ads Slow Down On Broadcast TV

A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automotive and financial service/real estate marketers. Automotive companies -- the biggest category, with a 14% share -- slipped 5% to $1.019 billion, while financial service/real estate companies, with an 11% share, were down 4% to $774.2 million. ...

Opinion

Bob Garfield: Garfield At Large
Why Google And Facebook Deserve Your Trust, Without Reservation

There are clearly two cultures occupying the same country, with very different ideas of what constitutes a gift, an agreement and perpetuity. I speak, of course, of the culture of Big Social on the one hand, ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Daily Online Examiner
Advocates Say White House Privacy Proposal Filled With Loopholes

This afternoon, the White House unveiled a discussion draft of its long-awaited privacy "bill of rights," which aims to give consumers more control over data that is collected about them. The bill clearly disappointed many privacy ...

Online Media Daily
Stumbling Badly In The Next 12-24 Months?

My friend Cory Treffiletti asked in his SPIN column this week if I was "developing (a) data strategy?" Well, he wasn't asking me per se, because when he does that, it's more like "How is the ...

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