News

Israeli Startup Develops Fool-Proof Ad Addressability, Uses Your Actual Address

A potentially disruptive new technology developed by an Israeli startup takes the concept of addressability to a new extreme: It detects your actual address and uses it to scrape and gather all the data associated with where you live. The application is so powerful, say its developers, that it can know when you're at home or away in order to serve ads relevant to ...

Opinion

Bob Garfield: Garfield At Large
Carpet Bombing: When Trademarks Do Harm

When intellectual property attorneys wedge themselves between the federal government and business, the billings and absurdity tend to run wild. Deep focus on the value of the trademark can result in a perversion of other values, ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Ad Injection Could Be The New Ad Fraud

Mobile operators' threat to block online ads in Europe, reported last week, was startling. The assumption was that, jealous of the pie they'd been missing, operators would hold Google up for ransom. This could be the ...

Online Media Daily
Unsolicited Advice To The Graduate

I am scheduled to be the "parent speaker" at a dinner for the seniors graduating from my son's high school. This is like getting the "$10 for second place in the beauty contest" card in Monopoly ...

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