News

ZO Cuts Its 2015 Global Ad Spending Forecast

The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, followed by 4% in 2016, with a boost from the Summer Olympics and the U.S. Presidential elections. ...

Opinion

Barbara Lippert: Madblog
The 'Mad Men' Set-Up: How Will We Deal?

"Mad Men" resumes next Sunday, April 5, and the final seven episodes of the series are fittingly called "The End of an Era." As I mentioned last week in my maudlin musings, I'm obsessed with -- ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Real-Time Daily
Google Fiber Ads Vs. Facebook Audiences

Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on different media. While the focus for television advertising will remain around brand-building among relatively broad audience, the Web will increasingly be ...

Show Daily
Keep On Truckumenting: Nissan Documents New Approach To Brand Content

In a surprising twist to the rapidly evolving art of brand storytelling, a top Nissan media executive unveiled a new hybrid form of brand content -- the truckumentary -- and how it can be used to ...

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