Media Research Industry Poised To Realign As MRI Parent GfK Goes Into Play

With all eyes peeled toward financial questions surrounding one of the largest media researchers -- comScore -- another biggie, Germany's GfK, reportedly has put itself on the block. According to a report by Germany's Wirtschafts Woche, both Nielsen and WPP's Kantar -- the No. 1 and No. 2 media research suppliers -- as well as market researcher IMS Health, are eyeing GfK, which is ...


Online Spin
Marketing Technology Will Collapse The Digital-Ad Supply Chain

I've written a couple of times recently about my views on the rise of marketing technology and its implication for our industry. Lots of folks have been reacting to it, so I'm taking that as a ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Facebook Begins Cracking WhatApp's Privacy Walls

When Facebook gobbled up WhatsApp in 2014, everyone assumed that the social giant would wreck the app by betraying its strict privacy standards. It was thought only a matter of time before Facebook began mining WhatsApp ...

The Daily Blog
'Guardian' Admits Paying Media Rebates

British newspaper "The Guardian" is publicly admitting that it pays rebates to ad agencies, although it isn't sharing an actual dollar (or pound) figure. The disclosure is important because it could involve advertising and media agencies ...

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