Simmons Loses MRC Accreditation, 'Declines' Cited

In a potential blow to its credibility, Simmons has lost Media Rating Council accreditation for its National Consumer Study, including the National Hispanic Consumer Study. The MRC said the decision followed an independent audit, which found declines in its service performance and metrics. The study has been accredited since 2005. ...


Online Media Daily
Breed A Bully, And Guess What? That's What You Get

I find it fascinating that fans of the NFL who scream for blood and loudly cheer career-ending hits on Sunday are surprised when players carry that instinct -- and training -- to inflict pain into their ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Attention: Nothing Else Matters

There is a limited amount of human attention in the world. Every day the same amount of attention is created (number of people multiplied by number of conscious hours). Everything meaningful in life requires attention. Laughing, ...

TV Watch
Marketers To NFL: 'Do We Have Your Attention Now?'

Listen, NFL executives: Anheuser-Busch isn't happy. Neither are McDonald's, PepsiCo, Campbell's Soup, and Visa. A-B started the ball rolling: "We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season," said ...

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