Analyst To National TV Ad Market: You're Not Dead, Yet

In a sign that the national TV advertising marketplace may have more legs than its cynics believe, a top Wall Street analyst issued a report this morning "defying the notion" of a "permanent secular decline" for TV's share of national ad spending. In fact, the analyst, Pivotal Research Group's Brian Wieser, estimates that the national TV ad marketplace rose as much as 7% in ...


Barbara Lippert: Madblog
Anger, Bitterness, And The Beyonce Bump

Hate, anger, division, bitterness -- leather? Just a few of the emotions and questions stirred up in the wake of the Super Bowl 50 halftime show. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
The DNA Of Danger Vs. The Right Of Privacy

As you read this sentence, new, spectacular statistics are being written about mobile's inevitable march through marketing. Yet in a mad dash for profit, we are blowing a huge opportunity. Mobile, in its own right, is ...

Why Is The Super Bowl Still A Thing?

I suppose that when you put up numbers like almost 112 million viewers, it's hard to say that the Super Bowl is over as a thing. But there is a certain stink coming off this one ...

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