TV Has Boffo Summer, Studios Spend $1B

Through four months of the big summer season, movie studios have slightly amped up their national TV media buying -- with Warner Bros, Universal Pictures and Walt Disney as major spenders. This year, industry national TV spending -- virtually all for theatrical movies -- is at $1.07 billion from May 1 to Sept. 1. ...


Bob Garfield: Garfield At Large

For ironic good measure, the particular terminology for this sort of news segment is "live shot." Deranged killing as performance art. A perfect, premeditated metamurder. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

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The Case For Riskier Causes: A Tale of Two Denim Days

Wouldn't it be nice if causes had a little more edge? A little bit of bite? ...

Traditional Media Advertisers Need To Evolve

Advertisers and the media agencies that support them have not made the shift from broadcast to direct. There are two areas in particular where traditional media advertisers need to evolve. The first is the switch from ...

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