News

TV Ads Forecast To Hit $81B In 2014

Led by expected growth in political advertising on TV stations this fall -- and steady national cable TV gains -- total TV advertising is expected to see a modest increase of 6.4% this year. A 2014 forecast from MoffettNathanson Research indicates that TV advertising will grow to $81.1 billion from $76.3 billion in 2013. ...

Opinion

Bob Garfield: Garfield At Large
The Genius Glut

Verily, we live in a Golden Age of TV -- terrestrial, cable, streaming, telepathic, whatever. Unless you are devoted to the major networks, or stuff yourself on so-called reality TV, if you are seeking cultural treasure ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Social Media & Marketing Daily
Is Social Media for Brands Pointless?

What if there was a parallel universe with no Facebook, no Twitter, no hashtags at the end of TV commercials, no "tweet here for customer service" -- and that world worked just fine? ...

London Blog
The Five Real Lessons The Ice Bucket Challenge Offers Digital Marketers

Sometimes digital marketers can concentrate on pointless questions and ignore the real lessons staring them in the face. Was the ice bucket challenge a fad? Of course it was. It was supposed to be. The real ...

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