BBB Warns That Privacy Code Applies To Cross-Device Tracking

The Better Business Bureau is reminding online ad companies that they must notify consumers about online behavioral advertising and allow them to opt out, regardless of whether the tracking occurs via cookies, device fingerprinting or other technology. ...


Barbara Lippert: Madblog
The Perfect Viral Storm

You've no doubt heard about the ALS Ice Bucket Challenge. With its incredible success and somewhat annoying ubiquity, you'd think it would have kicked the you-know-what by now and left in the dust by some other, ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Research Brief
Branded Content And Publication Editorial Trusted Almost Equally By Consumers

According to new research from Vibrant Media into the value consumers place on digital content, just 2% more consumers trust content from publications (35%) than from brands (33%). However, the data also found that there are ...

Marketing Daily - Top of the News
Sprint, T-Mobile Have At It In 'Unlimited' Price War

With T-Mobile firing back to a Sprint salvo earlier in the day, the No. 4 and No. 3 mobile carriers have now declared "unlimited" war on each other just weeks after their long-simmering plans to merge ...

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