ANA Projects 'Substantial' Surge In Native, Finds Ethics And Disclosure Remain Big Issues

Nearly two-thirds (63%) of big national advertisers plan to boost spending on "native advertising" formats over the next 12 months, according to findings of a member survey released this morning by the Association of National Advertisers. The report, "Advertising Is Going Native," characterized the shift to native as "substantial" and indicates the primary driver is that marketers are seeking to "position their message in ...


Brands Prepping 'War Rooms' For Real-Time Marketing During Super Bowl

Reuters notes that PepsiCo and Anheuser Busch will work with Twitter to create "war rooms" for real-time marketing at this year's Super Bowl -- a melodramatic term if you ask me -- but they will be ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bob Garfield: Garfield At Large
Top 7 Things Nobody Will Miss When The Internet Disappears

The Internet will fade into the background, says Eric Schmidt, executive chairman of Google. Yes, it will just vanish, like Amelia Earhart or state gay marriage bans or NBC's "Bad Judge." Poof. Up in smoke. Now ...

Mobile Marketing Daily
The Real Reason Google Glass Failed

We humans will wear almost anything as jewelry, but we're much more conservative when it comes to our faces. We don't want to put anything on our face that makes us look different or weird. Plus, ...

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