P&G To Shed More Than Half Of Its Brands

Procter & Gamble plans to sell more than half of its brands in order to streamline the company and boost sales growth, CEO A.G. Lafley announced during the company's earnings presentation for its fiscal fourth quarter and full year ended June 30. ...


Online Spin
Four Near Certainties In Media & Marketing In 2019

While most of what will happen in the future may be a surprise, I believe that there are a lot of things that will happen in the media and marketing industry in the near future that ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Consumers Agree To Mobile Location Tracking For Specific Reasons

Marketers have work to do when it comes to convincing consumers to use their GPS on their mobile phones to track their location to deliver relevant information and offers in real-time. ...

Funny Or Die Scores Again With 'Mary Poppins Quits'

Critics, bloggers and advertisers have been fully immersed in the dozens of new series set to debut this fall on the broadcast networks and the many new series on broadcast and basic cable last month that ...

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