News
"Programmatic" is 2014's marketing word of the year, according to an ANA (Association of National Advertisers) survey, edging out content, millennials, omni-channel, customer-centricity and transparency as the buzzword king. ...
Deisha Barnett, a spokeswoman for the Bentonville, Ark.-based retailer, says the ad first broke during its back-to-school seasonal push this summer, and promotes Walmart's Family Mobile unlimited talk and text plan. ...
The New Republic Hit By Mass Resignation, 'Rolling Stone' Retracts Rape StoryAs if all their woes on the business side weren't enough, two of the nation's leading magazines are reeling from the fallout of high-profile missteps on the editorial side. On Friday, "Rolling Stone" was forced to ...
U.S. Marketers Increase Programmatic Buys 43% During Thanksgiving Holiday WeekendU.S. retail marketers spent 43% more on programmatic display media buys during the Thanksgiving holiday weekend, compared with the prior year. Conversions rose 58% as advertisers delivered fewer, more effective ads, per one study. ...
More Than 56% Of Ad Impressions Are Not Seen, Google SaysAs marketers become more aware that Web site visitors never see many of the ads served on publisher sites, verifying that someone actually saw the online advertisement becomes a greater concern. Since an ad served does ...
USA Today Axes 'USA Weekend' Magazine'USA Today' will cease publication of its newspaper-distributed magazine, 'USA Weekend Magazine' at the end of this year, the newspaper's publisher Larry Kramer told staff in a memo circulated this week. The December 28 issue will ...
Sprint Offers To Cut Competitors' Bills In Half"We think that's where the greatest opportunity is," company rep Dave Mellin tells "Marketing Daily," adding that the holiday shopping season is a prime time to lure new customers who may already be out looking for ...
Interactive Kate Spade Ad Shows Up In Email Holiday MessagesInteractive video has become a building block for content. Kate Spade has began rolling out its interactive holiday Shop the Video ad starring Anna Kendrick. Titled "The Waiting Game," the content allows consumers to tap everything ...
The New 'Co-op' Isn't Retail Ad Budgets, It's Audience DataMarketing, especially the frequently cutthroat world of retail, has always been a competitive business. But a new form of cooperation is emerging between retailers and brand marketers that is driving more sales and better returns for ...
Opinion
There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but chief among those things I just don't get is their often-willful ignorance ...
Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.
It's hard to write about advertising and marketing when the most potent thing to happen overnight, after the jury decision not to prosecute the Eric Garner case was made known, was a spontaneous citizen "die-in" in ...
Now that we're past Thanksgiving and holiday parties are already upon us, it's time to think about 2015. While I don't mind making predictions -- it's fun, and I'm always trying to understand what might be ...
Newsfeed
More News »Today’s Most Read News
Today’s Most Read Blogs
Today’s Most Commented On
Principal Publications
Martin Agency Intern Tracks Down ...
GSD&M Teams With Austin Artist Da...
Ogilvy & Mather and UPS Launched ...
U.S. Media Companies Register Big...
'Atlantic' Taps TripleLift For Na...
'People En Espanol' Debuts Online...
Starbucks Serving Up High-End 'Ta...
Greyhound Takes Movie Audiences T...
Feliz Navidad: Hispanic Holiday S...
FilmOn Asks Appellate Court To Va...
U.S. Marketers Increase Programma...
Facebook Updates Slingshot To Pus...
How'd I Like 'Peter Pan'? Sorry, ...
TV Ad Gains For 2014 Modest, Slig...
LiveRail Helps Fox Television Sit...
Mobile Paid-Search Revenue Will P...
Yahoo Positioned To Surpass Twitt...
Mobile SSP Inneractive Adds 4 To ...
Can Social Media Help the NYPD Fi...
Twitter Launches Mobile Tool Answers
Facebook Updates Slingshot To Pus...
My Apps Now Learn From Me
U.S. Marketers Increase Programma...
Interactive Kate Spade Ad Shows U...
Online Advertising Start Making S...
LiveRail Helps Fox Television Sit...
Traditional TV Viewing Dips 14% A...
Shopping from the Big Screen: Mob...
Mobile Taking Over, Says Walmart ...
Hair Salon Chain Adds Mobile Chec...
Real-Time With TubeMogul CMO Eadi...
The New 'Co-op' Isn't Retail Ad B...
American Family Insurance Gets Hy...
ShopJustice.com Sent 19 Emails Be...
Why Consumers Might Be Checking T...
60% of Abandoned Shopping Cart Em...

