News
Microsoft has been hit with a potential class-action lawsuit alleging that it inundates Web users with unwanted text messages as part of a "relentless effort to advertise its products." ...
A study conducted by Forensiq details the nature and scope of ad fraud in mobile, including a new type of mobile in-app fraud called "mobile device hijacking." On a global scale, the fraud could surpass $1 ...
That's significantly below competitors so far reporting first-half results. But the Sapient acquisition and favorable currency fluctuations boosted overall revenues and profits sharply. ...
JetBlue Teams On Share A Coke Promo In Penn StationNew extensions of Coca-Cola's "Share A Coke" campaign just keep on coming. Most recently, Coke teamed with JetBlue to set up a special vending machine in New York's Pennsylvania Station. ...
'NY Daily News' Launches Daily News AutosThe New York Daily News announced the launch of Daily News Autos, a digital content hub, entering into a strategic partnership with Hearst's Jumpstart Automotive Group. ...
Consumers' WiFi Expectations UnmetConsumers are expecting WiFi wherever they go, but many are still having trouble with connectivity in their own homes, presenting both a challenge and an opportunity for the providers of wireless services. ...
Swish: SMG Scores NBA Media Assignment The appointment follows the hiring of Pam El as NBA CMO late last year. Since then the league has also hired a new creative agency, Translation. El worked with both shops previously at State Farm. ...
FCC Chairman Backs AT&T's Merger With DirecTVAT&T's $49 billion merger with DirecTV appears to be headed for regulatory approval, Federal Communications Commission Chairman Tom Wheeler indicated on Tuesday. ...
Developer Introduces 'Cost-Per-Second' Ad Model, Calls It The 'CPC For Brands'In an effort to "de-risk" the cost of buying media, a mobile ad developer is introducing a new model that charges advertisers based on the amount of time a consumer is actually exposed to their ads. ...
Opinion
Emmy nominations are out, and the list is littered with too many of the usual suspects. Ho-hum, another nomination for five-time winner "Modern Family," a once-wonderful comedy whose best days are past. And yet "Broad City," ...
Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.
Over the last few months, I've sat in multiple meetings with Fortune 100 brands discussing data and digital advertising. On multiple occasions I've heard brand execs explain how they're using digital as an increasingly important piece ...
Donald -- Congratulations on another super strong week, profile-raising-wise! You're out there saying the things only you have the courage to say. But I wonder if we're not getting off track a bit strategically. ...
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