Dentsu Aegis Acquires Search Indie Covario, Will Merge Into iProspect

Dentsu Aegis Network has agreed to acquire one of the largest independent search and content marketing agencies not affiliated with the major agency holding companies. Terms of the deal and billings were not disclosed, but the companies said San Diego-based Covario has a staff of more than 140 people. Covario's stand-alone search software unit, Rio SEO, will remain independent following the sale of the ...


TV Watch
So What's A Hit TV Show?

There really needs to be a new definition of a hit show -- primarily because they don't really exist anymore. Perhaps an "ok" show is... okay. .Some cable network executives say that increasingly, the goal isn't ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Narrators And Internet Geniuses: Decoding The 'Mysteries' Of The New Fall Season

What's new in the new fall season? Not much, when you get right down to it. With the new network TV season set to begin officially next week (and already partially underway this week), here are ...

Real-Time Daily
From Search To Programmatic: In-House Programmatic Capabilities Will Start With Paid-Search Teams

Originally, agencies centralized all programmatic media buying at a trading desk. We had to. We needed a group dedicated to learning the new technologies with quantitative skills unfamiliar to most media agencies. ...

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