News

Marked Increase In Connected-TV Internet Homes

Now more than half of all U.S. TV homes have at least one TV set connected to the Internet. Some 56% of all U.S. homes have at least one television set connected to the Internet from a smart TV, video game set-top box, blu-ray player, and/or an Internet-connected TV-video device, such as Roku, Apple TV, Chromecast, or Amazon Fire TV. ...

Opinion

Marketing Daily - Top of the News
Sports Marketing, FIFA Execs Face Corruption Charges

Four sports marketing executives and a broadcaster from the U.S. and South America were charged with racketeering, wire fraud and money laundering conspiracies along with nine leaders of Fdration Internationale de Football Association (FIFA), soccer's governing ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
The Evolution Of The Agency Biz Is Clearer Than You Might Think

The advertising business now changes about every 10-15 years. We're at the tail end of the Media Era, about to enter the Technology Era, which will be unlike anything we've seen in the past. ...

Bob Garfield: Garfield At Large
Carpet Bombing: When Trademarks Do Harm

When intellectual property attorneys wedge themselves between the federal government and business, the billings and absurdity tend to run wild. Deep focus on the value of the trademark can result in a perversion of other values, ...

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