News
Marketers: Social Budgets Triple Since '09, Fall Well Short Of Original Projection
The good news for social media's ad supply chain is that marketers have tripled their social media marketing budgets over the past seven years, and it now represents 11.7% of total marketing spending. The bad news, is that is that is well short of what marketers predicted they would be spending seven years ago. ...
IPG: Ads Minimally Meeting MRC Viewability Standard Lack Impact
That was one finding from an IPG Media Lab study, "Putting Science Behind The Standard." Attendees at a MediaPost conference in Lake Tahoe today were briefed on the research by Kara Manatt, SVP, Intelligence Solutions & ...
Traditional U.S. Ads Slow In 2Q, Online Ad Spend Rises
While total traditional U.S. advertising has kept pace with rising digital media advertising for the last few quarters, it had a tougher period recently. Second-quarter 2016 advertising rose 2.5%, sinking from the 4.3% gains in each ...
IoT's Next Big Hack: The Internet Of Taxis, Ad Network Anticipated
Taxi fleets are projected to be fully automated within the next several years, which might also create new in-car marketing opportunities. The exact time frame appears to be unclear, with some research citing self-driving taxi fleets ...
Instagram Hits 1B App Installs, But Loses Ground To Snapchat
While still growing at a respectable clip, Instagram is behind Snapchat. Indeed, the social sensation recently surpassed Instagram as the top social destination among teens. But the Facebook unit's monthly user base more than doubled over ...
Chobani Appoints Horizon Media As Its New Media AOR
OMD was the incumbent, but opted not to defend. The yogurt marketer spent more than $30 million on ads in 2015, according to Kantar Media. The shift comes as Chobani is bringing on board Starcom MediaVest ...
Fewer Viewers Rent TV/Movies
The "sharing" economy has moved in a big way to entertainment and media: Fewer people are looking to buy or rent individual movies/TV programs. ...
Digital Rights Groups Blast Ruling That Could Criminalize Password Sharing
Digital rights groups are asking a federal appellate court to reconsider its recent ruling that the defunct aggregation service Power Ventures violated a federal hacking law by accessing Facebook's site. ...
Ad Blocking: Is It Panic Time In Adland?
Adobe estimates that more than $40 billion will be lost to ad blocking this year alone -- about double last year's loss. But panelists at a MediaPost conference said there are viable solutions. And blocking the ...
Opinion
MediaDailyNews
Can Brandtech Save Adtech?
Adtech is IBM in 1984. Brandtech is Apple. The good news is that these huge advertisers and huge budgets have funded the creation of an incredible system that will totally and finally democratize paid media. ...
By Alex Bogusky, Op-Ed Contributor 08/23/2016
Events & Awards
Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.
Bob Garfield: Garfield At Large
Citizens Disunited
I'm not sure if you've heard the news: Syria is a pile of rubble, Zika is headed north, the planet is burning to a cinder, but the big story on Action news: Donald Trump says something ...
By Bob Garfield, Featured Columnist 08/22/2016
Online Spin
To Get The Hip Is To Get What It Means To Be Canadian
Something strange happened last Saturday night. An entire nation stopped to watch a rock concert. And I mean the entire nation. As far as Canada was concerned, even the Olympics were put on hold when the ...
By Gord Hotchkiss, Featured Contributor 08/23/2016
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