News
ABC's "Academy Awards" could pull in $120 million to $135 million in advertising revenues for this year's broadcast. This is up from the $110 million the show pulled in a year ago, according to Kantar Media. ...
Ads To Appear In Facebook MessengerIt looks like Facebook is finally ready to capitalize on its hugely popular messaging service. At least initially, brands will only be able to send ads to users who have previously communicated with them through Messen ...
'Chicago Tribune' Replaces Premium Subscription With Metered Paywall The paywall gives nonsubscribers access to up to 10 articles per month on chicagotribune.com before being asked to subscribe. Other stories once hidden behind the paywall include news exclusives, investigations, editorials, sports columnists and arts revi ...
Verizon Revamps Controversial Custom TV Verizon has reconfigured its controversial Custom TV package -- which lets consumers pick groups of TV networks/channels they want -- to resemble a more traditional pay TV package. The original drew TV network complaints and a ...
Google Allows Marketers To Test AdWords Campaigns, Determine ResultsGoogle has announced another way to review and test changes in AdWords campaigns. The features -- Campaign Drafts and Experiments, announced Thursday -- allow marketers to draft the change and test them to determine the results ...
Social Networks Crippled by UnsubscribesUnroll.me, a Web-based mobile application that allows consumers to unroll from email lists they subscribe to, analyzed the unsubscribe behavior of millions of its users to determine the winners and losers of this year's Spammy Awards ...
Yahoo Forms Independent Committee To Find 'Strategic' AlternativesYahoo on Friday laid out additional plans to revive the company, with the Board of Directors forming a Strategic Review Committee. Yahoo also stated it would separate its stake in Chinese e-commerce giant Alibaba Group Holding ...
Google CEO Voices Support For Apple Against FBI Google CEO Sundar Pichai is backing Apple in its battle with federal authorities over iPhone security. "Forcing companies to enable hacking could compromise users' privacy," Pichai said in one of a series of tweets. His comments ...
iOS Users Are Easier To Retain With Video AdsVideo advertising commands a high retention rate, with video ad networks like Vungle and AdColony having 30%-90% higher retention rates than other networks. The performance of video ads compared to other media sources in the iOS ...
Opinion
With the help of a tech startup named Shine, European mobile carrier Three is planning to block what it calls "excessive, intrusive, unwanted or irrelevant" ads on its network. The move sets the stage for a ...
Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.
After his unfortunate robo-appearance at the last Republican debate, candidate Marco Rubio owned up to a poor showing and pledged to his supporters that such mistakes would never happen again. While it was certainly refreshing to ...
Many folks in our industry believe that the digital marketing supply chain needs to be rebuilt. It is convoluted. It is wasteful. For all of its sexy technology, it leaks money and data like a rusted-out, ...
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