Upfront Marketplace Could Return Low Single-Digit Growth

Somewhat echoing what senior TV and media executives have been saying during recent financial earnings phone calls, one veteran media analyst believes the advertising upfront deal-making will be a decent -- but perhaps not great -- market. For many networks, strong late first- and second-quarter scatter markets have been a harbinger of strong upfront markets to follow. ...


Barbara Lippert: Madblog
Anger, Bitterness, And The Beyonce Bump

Hate, anger, division, bitterness -- leather? Just a few of the emotions and questions stirred up in the wake of the Super Bowl 50 halftime show. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Machines Of Loving Grace: Messaging, Personalization & AI

On Feb. 1, WhatsApp announced a major milestone: 1 billion active monthly users, sending a total of 42 billion messages per day. Facebook, which owns WhatsApp, also has 800 million active monthly users for its Messenger. ...

Why Is The Super Bowl Still A Thing?

I suppose that when you put up numbers like almost 112 million viewers, it's hard to say that the Super Bowl is over as a thing. But there is a certain stink coming off this one ...

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