Mondelez Accelerates Mix Shift Via Google Video Deal

Mondelez International has signed a global online video agreement with Google as part of its strategy to invest more of its media spending in digital and in online video, in particular. ...


Online Spin
Where Sharks Are Swimming, Expect Blood

Wow. Where did the time go!! It's already October, and Q4 is here. I feel as if it was just yesterday when things were gearing up for summer. There was a sense of optimism as the ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Key to Cross-Platform Advertising Is Creating A Single Metric

There is a path for our industry to make true cross-platform measurement a reality - one that can bring both buyers and sellers together through the use of a single, unduplicated metric on which both sides ...

Real-Time Daily
Setting The Industry's Sights On Viewability

For many people in the digital advertising industry, 2014 is turning into "the year of viewability." This has certainly been a hot topic of discussion among ANA members for many months. However, it's important to understand ...

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