CBS Earns 5% Ad Hikes In Upfront

CBS says it has almost completed its upfront deal-making for the 2015-2016 season -- at modest price increases. Media executives say CBS garnered mid-single-digit percentage gains, with hikes of around 5% in the cost per-thousand-viewer prices. But media agency executives say broadcast networks could see 5% to 10% fewer upfront dollars than a year ago. ...


Bob Garfield: Garfield At Large
It's All Greek To Me

We are told we are in a golden age of content, ingenuity and utility. But we are not. Because almost nobody has located the gold. Call it the Geek capital crisis. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Easy Solution To NBC's Trump Problem: Sever Ties With Him

It was only natural that Univision would drop a show associated with Trump, who angered many Spanish-speaking people when he decried the quality of Mexicans who have emigrated to the United States. NBC issued this statement ...

Searching For Meaning: Kantar's Swallen Explains Paid's Rapid Growth

Following Kantar Media's first ever estimates for paid search -- and some pretty healthy ones at that -- SMD asked Chief Research Officer Jon Swallen to drill down and explain exactly what the medium's 7% growth ...

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