News

E.W. Scripps, Journal Communications Merge Broadcast, Spin Off Newspapers

E.W. Scripps and Journal Communications, publisher of the 'Milwaukee Journal-Sentinel,' announced plans for twin spinoffs and mergers, consolidating their broadcast properties and newspapers in two separate companies. ...

Opinion

Social Media Insider
Sharknado Eats Twitter -- But So Far, Not the Other Way Around

Apparently -- unlike sharks-gone-terrestrial -- it's not time to kill off Twitter, just yet. The social network this week saw its stock jump 30% after reporting its second quarter earnings, which showed that the platform increased ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

RTB Insider
GroupM's Move Toward Transparency

There's no doubting the impact that open exchanges and programmatic buying have had on the advertising landscape. But while unlimited scale for cheap is compelling, it does have its downside. For GroupM agencies, that downside appears ...

London Blog
Forget CPM - It's Time For Time To Be The New Metric

Move over, CPM -- you were convenient for a while, but there's a whiff of mistrust about you and your stablemate, CPC. Time, then, for time and audience share -- those broadcast metrics -- to enter ...

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