News

Snapchat Sees First Ads

Keeping its recent promise, Snapchat introduced ads to its messaging platform this weekend. The new ads are appearing in the "Recent Updates" section of U.S. users' accounts. "It's the first time we've done anything like this because it's the first time we've been paid to put content in that space," Snapchat said in a blog post. As promised, the new ads are opt-in and ...

Opinion

Social Media Insider
Tell Me This: Is It Possible to Still Get Organic Reach?

The Social Media Insider has (yet another) confession to make: if she could write about just anything this week, it would be the news that HBO and CBS are both planning to offer subscriber-based streaming services. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Barbara Lippert: Madblog
Poached Eggs And The New Corporate Toast

Earlier in the week, Apple and Facebook each revealed a new perk for their female employees: egg freezing and storage as a path of reproductive management for 20- and 30-something women. To me, it sounded straight ...

Online Spin
Nope, Sorry, You Should Still Shut Up And Love the Cable Bundle

Everyone seems to be cheering yesterday's announcement by HBO CEO Richard Plepler that, starting next year, its content will be available as a standalone over-the-top streaming service. Boom! No cable or satellite subscription needed for "Game ...

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