Mattel Puts Media Assignments in Review

The company reported total advertising and promotion expenses of about $718 million last year, according to its latest annual report. Of that total an estimated $150 million is earmarked for ad spending. ...


Google Suspends Fiber Rollout

Google is retreating from an ambitious program to extend its Gigabit fiber service to new neighborhoods. ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Connected Thinking
52,000 Cans Of Budweiser Shipped 120 Miles In Self-Driving Truck

Anheuser-Busch has found a use for the self-driving truck. The brewery just shipped 52,000 cans of Budweiser on a self-driving truck, which drove itself on I-25 from Fort Collins through Denver and onto Colorado Springs. Anheuser-Busch ...

Bob Garfield: Garfield At Large
AT&T Marketing Practices Part II: Zeroing In

If you are one of the handful of Americans who still watches commercials, you know that AT&T already offers subscribers of its recently acquired DirecTV subsidiary free streaming on its wireless network. You can watch a ...

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