News

IPG's Philippe Krakowsky Named Chairman IPG Mediabrands

In this newly created role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees $37 billion in global billings and oversees media agencies UM, Initiative, BPN and a number of specialty units. Tajer was named to the CEO post last March. IPG said that Krakowsky will continue in his corporate role as EVP, Chief ...

Opinion

J. Max Robins: TV Everywhere
Louis C.K.: Way OK In Owning His Digital Destiny

When Louis C.K. streamed his new drama "Horace and Pete" last Saturday sans any pre-launch hype on his Web site, our greatest everyman comic genius sealed his slot as the TV Everywhere renaissance man. C.K. wants ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Bob Garfield: Garfield At Large
Demented

The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is Audi, and the spot called "Commander." ...

Online Spin
A New Way to Determine Corporate Value

Last week, I talked about the trend of "hyper" expectations and corporate valuations. Peter Fader, a marketing professor at the Wharton School, commented, "This is why we need to replace the guesswork of tech valuation with ...

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