TV Universe Expands, Nielsen Ups 2016-17 Season By 1.7%

Nielsen says 96% of all U.S. homes with TV sets are getting traditional TV signals via broadcast, cable, DBS or telco, or having a broadband Internet connection -- an increase of 0.8% from last year's estimate. ...


Online Spin
Be My Brand Bae: The Age of Chat's Implications For Advertising

If you ever get the chance to see Erin Yogasundram present, you should. Erin is the 24-year-old CEO and founder of Shop Jeen, a "playground for Gen Z and young Millennials to explore, share, shop, experiment, ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

You Hate Me, You Really Hate Me

Gallup, as they are wont to do, asked just a shade over 1,000 Americans if they had positive or negative views of various industries. After some voodoo math (subtracting the negatives from the positives), it turns ...

Online Spin
Marketing Technology Will Collapse The Digital-Ad Supply Chain

I've written a couple of times recently about my views on the rise of marketing technology and its implication for our industry. Lots of folks have been reacting to it, so I'm taking that as a ...

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