Apple Continues iAd Renovations, Partners With AdRoll For Retargeting

Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced a partnership with AdRoll, a major retargeting platform, to give AdRoll clients access to iAd inventory. AdRoll will be integrated into Apple's iAd Workbench API 2.0 and claims to be "one of the first" to do so. ...


Online Spin
It's Time For Industry To Change The Way TV Is Measured

It may seem a bit like piling on, but I think that it's finally time for the TV industry to change the way audience and ads are measured, bought and sold. Its measurement is broken and ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Broadcast Networks Opt Out Of The Presidential Speech Business

When the broadcast networks chose not to air President Obama's immigration speech, they were just acknowledging what everybody else already knows: Speeches like this are available to watch in a thousand other places, so why should ...

Barbara Lippert: Madblog
Comedians Fighting For Control In Cars: Is Jerry Seinfeld Hyper-Aware?

"Sweet fancy Moses!" See that? Scooping up any random line from a "Seinfeld" episode makes this opener about 400 times funnier than anything I could have come up with myself. ...

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