Broadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength

A slow-moving U.S. advertising market only inched up 0.7% in the second quarter of this year -- partly due to media spending going into Winter Olympics media budgets earlier in the year. Specific media that have taken hits include broadcast network TV, down 7.2%, magazines declining 5.7%; newspapers down 10.4%; radio off 3.6%; outdoor slipping 1.6%; and spot TV down 0.5%. ...


Daily Online Examiner
IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing

The Interactive Advertising Bureau's new anti-fraud principles, issued this morning, contain a surprise: They appear to take aim at adware and other "illegitimate" platforms that offer users a benefit in exchange for viewing ads. The principles, ...

Events & Awards

Each year, all year, MediaPost hosts more than 30 events across a range of marketing disciplines ... including our OMMA events, Insider Summits and Creative Media, OMMA and Appy Awards. Chances are some are just right for you.

Online Spin
Making Mistakes... On Purpose

I was keynoting at a Satmetrix (the Net Promoter People) customer experience conference last week in London -- and over fish 'n chips during lunch, I ended up chatting with one of my fellow keynoters, Ian ...

Bob Garfield: Garfield At Large
Truly Defective: Matthew McConaughey Captured Thinking And Driving

This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now and then comes along a campaign that defines all that is superficial, ...

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