Much has transpired since we last checked in with Shelly Palmer, and in this week's edition, he brings up to speed on the latest in disruptive media tech. ...
Today's Opinions
The campaign, which aims to show us new ways to recycle old pasta boxes, sounds like something dreamed up by Martha Stewart on too much weed. ...
Data problems such as the lack of customer profiles are holding many retailers back, Salesforce and the Retail AI Council report. ...
Leagues are going beyond live broadcasts and replays to deliver a greater range of content while offering marketers more options beyond simply buying ads. ...
The backlash that Tarte received is a prime example of how we're entering a new era of influencer marketing, one in which the value exchange is shifting. ...
Reddit stock is in high demand. Its IPO is set to debut March 21, but several days ago the FTC opened an inquiry into the company's AI licensing deals like the one it inked with Goo ...
Facebook gets the worst marks for controlling misinformation.TikTok and X are next. ...
New research shows retail websites and online marketplaces still outperform direct-selling brands. ...
While I don't dispute the potential dangers of a massively successful, Chinese-owned social network, the lack of concrete evidence undermines the rationale for this legislative action. ...
Jerry Daykin, former VP of global media at Beam Suntory, said before media buyers had data they "just hoped for the best" with few choices to protect their brands. ...
In a first, Reset Digital has agreed to provide its proprietary neuro-programmatic data to another ad tech partner: relatively new, but well-capitalized audience aggregator Collective Audiences. ...
TV advertising still has a strong impact on consumers. But when ads are consumed has a greater impact on whether they really work optimally. ...
Oprah Winfrey will host "An Oprah Special: Shame, Blame and the Weight Loss Revolution" from 8-9 p.m. Eastern on Monday. ...
The gamesmanship continues as The Arena Group And Authentic Brands Group dicker over their deal. ...
The series is supposed to reveal that your character is more important than superficial looks in finding a mate. Except "Love is Blind" turns out to be hugely looks-ist. ...
Being data-driven is no help if marketers don't know what to track, Pipedrive says. ...
The brand's Women's History Month campaign is part of a broader marketing push built around its "Authenticos" brand partnerships. ...
It's not just about getting missing buttons replaced and taking that pet hair-infested suit jacket out for a refresh. ZIPS Cleaners is a national franchise of dry cleaners that hopes to break out of the narr ...
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' Jon Bond. "That's the Big Idea. It's about freedom for the oppressed. And that's very hard to counter." ...
The biggest challenge for search is to summarize the world's information - not just organize it, says Jason Hartley, PMG privacy lead and head of search & shopping. ...
The Supreme Court unanimously ruled that government officials can violate the First Amendment by blocking critics on social media -- but only under certain circumstances. ...
In the not-too-distant past, YouTube content wasn't "TV," since it wasn't very sophisticated. Today, I watch a lot of YouTube content as part of my TV diet. ...
Conversely, 48% of Gen Z and Millennials feel pressure to stream current TV shows to stay abreast of pop culture. ...
"Anyone below the age of 25 is treating Roblox as their primary platform for connection, communication and play all integrated into one environment." ...
Here's a follow-up myth to the myth that people like advertising: a growing subsection of digital natives - gamers - like advertising even more. ...
A new 4As report says there's a long way to go, especially now that four major currency vendors are talking to the Media Rating Council for accreditation. ...
The nation's best known animal advocates' group thinks a Fox sitcom is exerting too much animal control over peoples' pet choices. ...
Getting back to what naturally makes kids' drawing so glorious is the heart of a new Kraft Heinz "Lunchables Dunkables" campaign. ...
Advantage Informatics provides ad supplements and advertorial for some Gannett titles. ...