The "street-style campaign" with "intentionally DIY-looking flyers... gave IHOP a way to show up authentically in feeds," said brand VP. ...

The 90-minute film tells the inspiring story of the fight to bring Addyi, the "female Viagra," to market. ...

Trust and compliances top the list of challenges this year, Clean Email reports. ...

YouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per year, depending on the estimates. ...

Perplexity abandoned its ad model in February to focus on optimizing results for search queries and AI agents and software for enterprises - despite the court ruling it must stop using its web browser agent ...

Fifteen years ago I had what I thought was a great idea: streamline agency services to serve small clients. Turns out it was a great way to lose money. But not today. ...

It's tone deaf because it features problematic legacy data its clients - and the MRC - have been pushing it to restate for actual upfront planning purposes. ...

The Paley Center's assertions that "Charlie's Angels" was a landmark series that empowered millions are debatable. ...

Synthetic data is artificially generated data that reproduces the statistical characteristics and structure of real datasets. It's not random dummy data and it can help fill gaps where information is incomplete or unavailable. ...

It's no longer safe to "spray and pray." Email lists must be carefully targeted and purged of inactive names. ...

Study finds that few publications have protective measures in place to prepare reporters. ...

For Meta, this paves a path toward complete automation as the web shifts from tools that answer questions to agents that execute tasks. ...

Alyce Panico helms Luxe Collective Group, a premier luxury media agency with over 150 million in billings. She shares why independence, precision, and going the extra mile are still the ultimate competitive advantage. ...

The retailer, eager to regain its cool-kid status, is teaming up with the magazine's owner for four marquee events. ...

Nearly a quarter of every dollar raised by the Big 4 super PACs in 2025 came from anonymous "dark money" groups - up 65% from 2024, according to new data released this week. ...

Business deals for Warner Bros. are not uplifting movie-like stories to recite. ...

The drama seems forced in the new coroner-detective drama "Scarpetta" starring Nicole Kidman in the lead role as a crack coroner in northern Virginia. ...

An analysis found the "majority of impressions available for purchase lack program, and episode level information, genre classifications, quality, ratings." Research was conducted by Peer39, which specializes in pre-bid targeting/post-buy analysis. ...

The only thing worse than AIs hallucinating false facts about human behaviors is humans hallucinating false facts about AI behaviors. Today's post is about a prime example of that: a new global research study from Snowfla ...

Stockwell was laid off as deputy editor of "The Wahington Post" last month. ...

Meta Platforms will add "location fees" to ad buys targeting users in six countries beginning July 1, passing on the cost of Europe's digital services taxes to advertisers. ...

It's a different story for the NBA, NHL, and MLB with the slow demise of regional sports cable networks like Main Street Sports Group (formerly the Diamond Sports Group's Bally Sports RSNs). Station groups have ma ...