|EQ2 2014: Responding to the Exploding Mobile Commerce Trend|
Here’s a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year.
Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other. They:
- Bounce from ecommerce sites 50% more often
- Add items to their cart 30% less frequently, and
- Have cart abandonment rates 10 percentage points higher than other online shoppers
And companies are struggling to respond.
|The Real World of Real-Time Advertising|
Online advertising and the digital landscape are complex and ever-changing. Marketers are now given a seemingly endless array of touchpoints for getting in front of their audiences. While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them. This guide provides insights on how to navigate and understand the current advertising technology ecosystem to maximize your marketing efforts.
|2014 Early Holiday Insight|
2014 Early Holiday Shopping Insight
To bring you immediate, impactful insights from this season’s holiday sales – with an in-depth look at the Toys and Gaming category – this whitepaper analyzed more than 37 million online transactions representing more than $1 billion in sales between November 24 and December 1, 2014 on the HookLogic Retail Search Exchange network.
|5 Keys to Creating Awesome Content for Social Campaigns|
92% of Consumers Trust User-Generated Content Over Traditional Advertising
Breaking through the digital noise to reach target consumers is the #1 challenge facing brand marketers today. The key to success is creating meaningful content that captures their attention in an authentic way. Social influencers represent content creators who already have that trusted relationship with your target audience.
|7 Key Marketing Trends for 2015 and Tactics for Succeeding in the New Year|
As we enter the second half of the 2010s, enhancing the customer experience at every touch point has never been more important. With the buyer journey continuing to evolve, new challenges and opportunities have arisen. Learn about the key trends that will define digital marketing in 2015 and get ideas for tactics to help you better address these areas and succeed in the new year.
|Social Relationship Strategies That Work|
How To Evolve Your Social Marketing Strategy in 2015
According to a new study from Forrester Research, social media marketers are focused on the wrong goals. Learn how marketers need to adapt their social marketing strategies in order to build customer loyalty and awareness in 2015. Download the free report.
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