5 Ways to Sharpen Your Audience Targeting

Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook.


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The Real World of Real-Time Advertising

Online advertising and the digital landscape are complex and ever-changing. Marketers are now given a seemingly endless array of touchpoints for getting in front of their audiences. While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them. This guide provides insights on how to navigate and understand the current advertising technology ecosystem to maximize your marketing efforts.


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Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It

Considering that 80% of your company’s future revenue will come from just 20% of your existing customers, you want to be sure you're focused on increasing engagement with those existing users. By incorporating retargeting into your mobile marketing strategy, you can do just that. Executed properly, it is a cost-effective way to maximize ROI by adding impressive incremental gains to revenue, purchasers, registrations, and more. 


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Mobile Advertising's Guide to Location Accuracy

Thinknear's new Location Score Index offers industry insights on programmatic's growth and the continuing challenges with mobile location accuracy. This report is designed to give marketers deep insight into what is happening in the mobile advertising industry to avoid wasted campaign dollars and impressions.

In this white paper, you will learn why the overall Location Score for mobile location data decreased last quarter. You will also learn how location data is generated and how to differentiate between precision and accuracy.

 


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Advertiser Experience: The Four Key Principles to a Highly Rewarding Advertiser Experience

 

Advertisers Demand It.  Media Sellers Need It.  

Advertiser experience matters. Find out why in our new whitepaper, The Four Key Principles to a Highly Rewarding Advertiser Experience.


Advertiser Experience is based on a framework of four components... 


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Online Buying Behaviors of the Apparel Shopper: Part 2

In their latest Category Deep Dive, “Online Buying Behaviors of the Apparel Shopper: Part 2, ” HookLogic analyzed data for the Apparel category: more than $1.2 billion of sales across the Retail Search Exchange network plus reported online shopping behavior in a 500-consumer survey. 


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Best Practices for Marketing Your Mobile Application

Mobile apps are one of the most effective tools retailers have to engage their customers, both on-the-go shoppers as well as those browsing in-store. But many are daunted by driving those initial app downloads. Simply submitting to the App Store upon launch doesn't guarantee your customers will take action to download (and keep!) your app on the prime real estate that is their smartphone. 


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012