Online apparel industry is growing. Yotpo broke it down into numbers.

The online apparel industry is facing extreme growth...and competition. Yotpo analyzed the data from thousands of stores and millions of purchases to bring you this comprehensive benchmark report on the online fashion industry. Wondering what the average order value is? Curious about mobile vs. desktop trends in fashion? Download this report to learn how your business can grow.


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Email Marketing Trends & Best Practices for Data-Centric Organizations

"Is email marketing still relevant?" Considering email's long history of more than 40 years of existence (an eternity in the digital age of communication), this is a valid question to ask. To find out, The Relevancy Group and MessageGears conducted a survey of more than 300 marketers to understand how top global brands are using email marketing. Marketers are facing new challenges as send volumes routinely rise into the millions each month and the demand for real-time communication increases. This report examines what technology marketers are using to keep up with demand, as well as the best practices that top companies deploy to generate maximum revenue through increased personalization and real-time marketing.


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A-Z of Email Marketing Guide

With email marketing being one of your strongest channels for ROI and customer acquisition, the more informed you are about proven best practices, the more return you’ll see. So from A (Audience) to Z (Zone In On Your VIP Recipients) and every letter in between: G (Give Before You Take), N (Not all Designers are Email Designers), P (Permission Marketing), the A-Z of Email Marketing Guide serves as a stepping stone to stepping up your email game in 2016.


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LOCATION FAILS : Five location mistakes made by mobile advertisers

Mobile and Location are natural partners, so it’s no wonder that location targeting has become a key to mobile advertising. But is it possible to go overboard and even misuse Location? In a word, yes. In this eye-opening report, you’ll learn the most common mistakes made by mobile advertisers, and how to prevent every one of them.


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The Definitive Guide to Digital Advertising

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertisingdigital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.


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Neustar AdAdvisor 2016 Marketing Ideas Calendar

Getting the right message to the right audience at the right time spells marketing success. Neustar has assembled a sampling of inspired AdAdvisor audience ideas—matched to seasonal marketing opportunities throughout the year—to power your precise campaign buys.


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The Forrester Wave: Data Management Platforms, Q4 2015

The best DMPs have evolved significantly since the 2013 Forrester DMP Wave. As “DMPs become the intelligence engines driving marketing”, it’s more critical than ever that Marketers understand the latest DMP technologies and how they compare.


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