Tune Up Your Cross-Channel Marketing

It’s not easy to orchestrate campaigns across channels when you can’t even get your band to play together. But with the right organizational structure and cross-channel strategies, you can. To learn how, read Conducting the Cross-channel Symphony. You’ll discover new ways to create marketing harmony everywhere your customers go — so you can deliver experiences that play like music to their ears.


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e-book: Understanding Fraud and Inventory Quality

Every day, information technology improves, providing people with exciting new ways to interact with the world and offering brands new ways to capture the hearts and minds of connected consumers. These developments also open the door to new methods for defrauding advertisers of both meaningful views and funds.  Get up to speed on fraud and inventory quality in our newest e-book.


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Programmatic Marketplace Roundup

eMarketer compiled the stats on programmatic ad spend, mobile growth, viewability, and more in the latest Programmatic Marketplace Roundup. Get up to speed on issues and advantages of real-time advertising.


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LOCATION FAILS : Five location mistakes made by mobile advertisers

Mobile and Location are natural partners, so it’s no wonder that location targeting has become a key to mobile advertising. But is it possible to go overboard and even misuse Location? In a word, yes. In this eye-opening report, you’ll learn the most common mistakes made by mobile advertisers, and how to prevent every one of them.


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Location Score Index Q2 2016

How accurate is the location data behind your mobile ads?  

Thinknear's latest 
Location Score Index covers the quality of location data in the programmatic ecosystem. This report helps marketers understand the current state of mobile location data and provides a preview of opportunities to consider when assessing strategies to engage mobile audiences. The LSI is the only industry report that monitors the accuracy of location data used in mobile ads. 


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Seasonal Planning That Sizzles: Creating a Customer-Centric Marketing Calendar

Seasonal factors like holidays, weather, and cultural events have a big impact on customer behavior and brand revenue. Savvy marketers can capitalize on seasonality by developing communications that speak to consumers’ needs throughout the year.

Download this step-by-step guide to:

  • Develop seasonal marketing campaigns that drive customer engagement
  • Get a sample 12-month seasonal marketing calendar
  • Learn about 4 success stories from major brands


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5 Questions You Need to Ask Your Data Onboarding Partner

Data can make or break your marketing. So it’s critical that your data onboarding partner provides you with the best, most reliable data possible.  Learn the 5 key questions to ask your partners to improve data onboarding quality and match rates, and reduce data loss and operational costs. 


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Hispanic American Auto Buyers

Today, Hispanic American consumers account for $27.9 billion in registered new vehicle transactions, and the luxury segment purchasing growth among Hispanic Americans has risen 16% from 2013 to 2015. Viant recently published a research study examining U.S. auto shopping and media consumption habits among Hispanic Americans, which drew on trends across device types and platforms.

Download Viant Inc.’s latest whitepaper to read more about the shift in Hispanic American automotive consumer buying behavior.


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Independent Study Confirms that Decreased Ad Spend Hurts Sales, 84.51° & TiVO Find

It may come as no surprise that TV ad expenditures for major consumer packaged goods companies are changing. Budget allocations across media are shifting, as advertisers attempt to mirror changes in viewing behavior. The net result is that CPG brands are often spending less within TV to make funds available for digital campaigns without understanding the full effects. 

For every $1 saved in TV spend, the drop in sales return was $3.


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A-Z of Email Marketing Guide

With email marketing being one of your strongest channels for ROI and customer acquisition, the more informed you are about proven best practices, the more return you’ll see. So from A (Audience) to Z (Zone In On Your VIP Recipients) and every letter in between: G (Give Before You Take), N (Not all Designers are Email Designers), P (Permission Marketing), the A-Z of Email Marketing Guide serves as a stepping stone to stepping up your email game in 2016.


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Report: State of the Media Industry 2016

Everything’s changing… again. Today’s tech-savvy audiences expect to be part of content creation. They’re on the move with smartphones and tablets. They want more video and higher quality and they want it faster. And they expect it all to be personalized for them.  

Ooyala’s State of the Media Industry 2016 report goes deep into the details on trends like these. It shows how:
  • Bigger data is creating radical changes in digital publishing
  • Multicultural audiences are transforming mobile consumption
  • Programmatic ad spend is rising- up nearly 85% in 2016
How are major media publishers responding to these trends? (And how should you respond?) 

Download the report: State of the Media Industry 2016.


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012