|How To Build An Engaged Audience|
Publishers and media companies were among the first to adapt to the growing popularity of social networks, but while the amount of traffic generated by social networks has increased, many visitors return to the social networks once they have consumed content. In fact, readers who visit a website directly stay an average of 3X longer. In order to build a loyal audience, invest in strategies that will make your site just as real-time and engaging as a social network.
|NEW EDITION! Location Score Index Q3 2014 : Mobile Advertising's Guide to Location Accuracy |
The Location Score Index from Thinknear is the benchmark for measuring the accuracy of location data in the mobile industry. This quarterly report is designed to give marketers deep insight into what is happening in the industry to avoid getting mobile location wrong.
Since the first Location Score Index in May, the industry has taken steps to improve the quality of mobile location data. This second edition of the Location Score Index provides an update on key location trends and seeks to help marketers understand why accurate location matters – not just for hyper local campaigns, but for ALL campaigns.
|How GeoMarketing Changes Everything |
In this whitepaper, Greg Sterling, GeoMarketing expert, explains the basics of GeoMarketing and why it is a necessity for every modern brand. Make sure you know the basics so that your business does not fall behind. This paper includes it all:
- Post-PC and the Move Toward Mobile
- The Impact of the Web Offline
- Using Location as the New Cookie
- Mobile GeoMarketing Case Studies
- Using Mobile to Close the Loop
- Recommendations for Marketers
|EQ2 2014: Responding to the Exploding Mobile Commerce Trend|
Here’s a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year.
Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other. They:
- Bounce from ecommerce sites 50% more often
- Add items to their cart 30% less frequently, and
- Have cart abandonment rates 10 percentage points higher than other online shoppers
And companies are struggling to respond.
|The Real World of Real-Time Advertising|
Online advertising and the digital landscape are complex and ever-changing. Marketers are now given a seemingly endless array of touchpoints for getting in front of their audiences. While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them. This guide provides insights on how to navigate and understand the current advertising technology ecosystem to maximize your marketing efforts.
|Browsing & Buying Behavior - Differences By Category |
In this white paper, the online consumer decision making process is explored, as a combination of browsing and purchasing behaviors. Understanding some key facts and the underlying motivations behind the actions can help brands and retailers improve website navigation, online content, and advertising tools to increase purchasing and the likelihood of return visits.
In your download list (0
For Sponsored Whitepaper opportunities, please contact Seth Oilman at firstname.lastname@example.org or 212.204.2012