5 Ways to Sharpen Your Audience Targeting

Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook.


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Forrester Predictions 2015: most brands will underinvest in mobile

Download the Top 10 Mobile Predictions for 2015 to discover how you can win big by investing heavily in mobile marketing. You’ll learn about the steps you must take to stay ahead in the mobile technology arms race.


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Econsultancy 2015 Digital Trends

Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.


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The Definitive Guide to Contextual Marketing

Digital marketing is broken. In fact, 90% of customers don’t trust ads on websites and 78% don’t trust email. Join Movable Ink CEO, Vivek Sharma, on February 19th at 2pm EST, for a webinar that will examine the new field of contextual marketing, and explore what brands are doing it right, and strategies to set your marketing program up for success. Marketers, it’s time to enhance the digital experience instead of interrupting and the way to do that is to focus on context! Register for The Definitive Guide to Contextual Marketing


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The Real World of Real-Time Advertising

Online advertising and the digital landscape are complex and ever-changing. Marketers are now given a seemingly endless array of touchpoints for getting in front of their audiences. While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them. This guide provides insights on how to navigate and understand the current advertising technology ecosystem to maximize your marketing efforts.


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Top 3 Reasons to Use Multiple Email Service Providers

There are more than 400 email service providers out there, using just one limits your scope and success within your day-to-day email marketing operation. Boost performance and engagement with the multiple email service provider approach. Find out how this can be done and why you should have been doing this yesterday.


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An Advertiser's Guide to Programmatic TV

Programmatic TV: A Comprehensive Roadmap For Marketers On TV's Past, Present and Future

For a growing chorus of brands, data-driven marketing and programmatic buying are delivering quantifiable results in terms of cost savings, reduced complexity, ownership of customer data and, ultimately, better results. But sadly, these benefits are meticulously absent on the biggest screen in the house: TV. 


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The Guide to Social Media Advertising

What’s your social strategy?

The rules of social media change fast. This guide, produced by Kinetic Social in partnership with Advertising Age, helps advertisers understand the rules of brand engagement on social platforms. This resource also offers marketers new to the social space performance by vertical, reference charts, creative tips and real world success stories to learn from. Download your copy today.


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Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It

Considering that 80% of your company’s future revenue will come from just 20% of your existing customers, you want to be sure you're focused on increasing engagement with those existing users. By incorporating retargeting into your mobile marketing strategy, you can do just that. Executed properly, it is a cost-effective way to maximize ROI by adding impressive incremental gains to revenue, purchasers, registrations, and more. 


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Mobile Advertising's Guide to Location Accuracy

Thinknear's new Location Score Index offers industry insights on programmatic's growth and the continuing challenges with mobile location accuracy. This report is designed to give marketers deep insight into what is happening in the mobile advertising industry to avoid wasted campaign dollars and impressions.

In this white paper, you will learn why the overall Location Score for mobile location data decreased last quarter. You will also learn how location data is generated and how to differentiate between precision and accuracy.

 


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012