|Neustar Media Intelligence Report|
Download the January 2015 Media Intelligence Report for the latest insights into cost, customer engagement and media reach based on data captured by Neustar in late 2014. These insights will help you understand the latest media trends, so you are better equipped to optimize your omni-channel marketing programs and obtain the best marketing ROI.
|Mobile Advertising's Guide to Location Accuracy|
The fourth edition of the Location ScoreTM Index looks at key trends in the mobile industry and the evolution of location-based data after a full year of analysis. The report is designed to give marketers deep insight into what drives location accuracy in the mobile advertising industry to avoid wasted campaign dollars and impressions.
|The Definitive Guide to Mobile Ad Measurement|
Unscramble your cofnusoin to make mobile measurable.
If you're confused about mobile ad measurement, who could blame you? There is no shortage of attribution approaches and metrics, or companies claiming some new campaign measurement methodology, analytics or insight. Even with the latest algorithm and dashboard, at the end of the day, how do you know whether your mobile campaigns are really working?
|The Future of Mobile Media|
HookLogic predicts the future of mobile media, and how you can win.
In our new “Future of Mobile Media” research report, we’ll reveal 3 key mobile predictions and their implications for mobile media, while helping you:
· Learn how mobile growth will affect the overall digital landscape
· Optimize your digital media strategy
· Understand how mobile and in-store are interacting
|Getting Started with Programmatic Video|
What does "programmatic video" really mean? How can it help advertisers reach their goals? What's the best way to get started? This eBook will help you ask the right questions about programmatic, and get the answers you need.
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