How To Build An Engaged Audience

Publishers and media companies were among the first to adapt to the growing popularity of social networks, but while the amount of traffic generated by social networks has increased, many visitors return to the social networks once they have consumed content. In fact, readers who visit a website directly stay an average of 3X longer. In order to build a loyal audience, invest in strategies that will make your site just as real-time and engaging as a social network.


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An A-Z Glossary of Personalized Marketing

Download Neustar’s  A–Z Glossary of Personalized Marketing to better understand the components of scaled, personalized marketing.


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Agencies- it's time to update your email marketing playbook!

Compelling creative is just the beginning… it’s what you do with it that makes you an email rock star!

Gone are the days of “one-and-done” email marketing. To give your clients the best service – and produce the best results – you’ve got to develop a fully integrated email strategy. 


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NEW EDITION! Location Score Index Q3 2014 : Mobile Advertising's Guide to Location Accuracy

The Location Score Index from Thinknear is the benchmark for measuring the accuracy of location data in the mobile industry. This quarterly report is designed to give marketers deep insight into what is happening in the industry to avoid getting mobile location wrong.

Since the first Location Score Index in May, the industry has taken steps to improve the quality of mobile location data. This second edition of the Location Score Index provides an update on key location trends and seeks to help marketers understand why accurate location matters – not just for hyper local campaigns, but for ALL campaigns. 


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5 B2B Lead Nurturing Mistakes and How to Fix Them

Download this whitepaper to discover how to reach specific qualified prospects with customized content that drives measurable engagement. See how you can fix what’s broken with your nurture process.


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Email Marketing Compass: Benchmarks from Q2 2013 through Q2 2014

With summer winding down, it’s time to start ramping up for the most lucrative season of the year – the holidays. Over the past five quarters, Yesmail analyzed email metrics to identify key industry trends and strategies to help marketers reach the increasingly selective subscribers this holiday season.


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Master Mobile Measurement to Unleash True Cross-Channel Advertising

Despite the unquestioned role played by mobile devices throughout the path to purchase, only 13% of marketers are very confident in their ability to attribute cross-channel return on ad spend. What’s standing in the way? Reliable methods of measuring mobile beyond taps and site visits.


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Ultimate Guide To Assessing Your Digital Marketing Program

In the rush to create the next big campaign, many marketers
never get around to evaluating how their programs are
working. Learn how to conduct a self-assessment that enables
you to make substantial progress compared to what you’d
achieve otherwise. Download your copy today!


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How GeoMarketing Changes Everything

In this whitepaper, Greg Sterling, GeoMarketing expert, explains the basics of GeoMarketing and why it is a necessity for every modern brand. Make sure you know the basics so that your business does not fall behind. This paper includes it all:

  • Post-PC and the Move Toward Mobile
  • The Impact of the Web Offline
  • Using Location as the New Cookie
  • Mobile GeoMarketing Case Studies
  • Using Mobile to Close the Loop
  • Recommendations for Marketers


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EQ2 2014: Responding to the Exploding Mobile Commerce Trend

Here’s a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year.
Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other. They:

  • Bounce from ecommerce sites 50% more often
  • Add items to their cart 30% less frequently, and
  • Have cart abandonment rates 10 percentage points higher than other online shoppers

 And companies are struggling to respond.


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4 Insights Proven To Increase Marketing Agility

ProofHQ interacted with more than 500 digital marketers, creative directors and designers about how they manage creative teams and the tools and methodology they use during the review and approval process.


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The Real World of Real-Time Advertising

Online advertising and the digital landscape are complex and ever-changing. Marketers are now given a seemingly endless array of touchpoints for getting in front of their audiences. While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them. This guide provides insights on how to navigate and understand the current advertising technology ecosystem to maximize your marketing efforts.


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Browsing & Buying Behavior - Differences By Category

In this white paper, the online consumer decision making process is explored, as a combination of browsing and purchasing behaviors. Understanding some key facts and the underlying motivations behind the actions can help brands and retailers improve website navigation, online content, and advertising tools to increase purchasing and the likelihood of return visits.


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Email Win-Back Programs: Everyone Recommends Them But Do They Work?

Email win-back programs are considered a must-have in any email marketer's toolkit, but how effective are they at converting lapsed customers into active and engaged customers? This research report takes a look at win-back messages sent by some of the top retail brands to determine what works and what doesn't.


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012