Cutting Complexity, Adding Value: Efficiency and Effectiveness in Digital Advertising

The Boston Consulting Group knows their stuff. So when they told us their study shows that marketers are spending 80% of their time (that's 4 out of 5 days) on menial, "no-value" stuff, while they could be realizing a 33% gain in staff time savings, we were intrigued.

Their study is packed with insights, like how to operationalize your efficiency gains, translate them into added value, and build on that foundation with a focus on continuous improvement. Oh, and it's free. You can't afford to miss this.


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eMarketer Programmatic Buying Roundup

As more brand dollars move to digital, both publishers and media buyers look to programmatic technology to lock in advertising agreements in advance, in addition to traditional direct sales channels. To help you stay on top of the latest trends in programmatic buying, eMarketer has curated a roundup of some of the latest coverage on the subject, including statistics, insights and interviews.

Read the Roundup for eMarketer’s spending and growth forecast for digital display ads purchased through RTB, an industry breakdown of mobile RTB ad spending, and the four main digital display advertising trends that will both manifest and intersect in 2014.


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Choosing An SEM Platform: Analyze, Ask and Act

You’ve heard—and likely seen—the benefits of switching to an SEM software marketing platform. But with so many competing services, interfaces and capabilities, how do you find the provider that’s right for you?

Download our free white paper and learn how to establish a core set of questions for potential vendors. The paper will also provide tips on articulating your marketing needs, evaluating providers and setting goals for long term campaign success. Finding the partner that’s right for your company doesn’t have to be a chore, it’s just a matter of determining your needs and asking the right questions.


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An A-Z Glossary of Personalized Marketing

Download Neustar’s  A–Z Glossary of Personalized Marketing to better understand the components of scaled, personalized marketing.


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Location Score Index: Mobile Advertising's Guide to Location Accuracy

The volume of location data available to marketers has grown dramatically in the past two years. But, is this flood of new location data good for the industry? It all depends on the quality of the data.

Thinknear’s Location Score is the first technology designed to give marketers deep insight into the accuracy of location data. The technology is also the power behind the industry's first Location Score Index which helps advertisers avoid getting location wrong.


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5 Questions to Ask Your Mobile Ad Provider

Like a lot of marketers, you’ve heard great things about mobile advertising, and you’re cautiously optimistic to see what it can do for you. But before you leap into a campaign, make sure your mobile ad provider has what it takes to deliver the return on ad spend you’re looking for. 


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2014 Pinterest Media Consumption Study

As Pinterest announces the first companies on its Promoted Pin beta, many marketers are thinking about getting in on the platform now or in the near future. Ahalogy (which optimizes Pinterest for several leading brands) brings you answers to important questions about this new marketing opportunity: Who is the Pinterest consumer? How do they use the platform? And, are they ready for brand marketing activity and Promoted Pins?


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Preventing Wasted Delivery

Fraud gets the lion’s share of attention when it comes to wasted delivery of ad impressions. While fraud is important to address, media dollars are wasted for many reasons, many of which can be avoided. Bots, ghost sites, holistic attribution modeling, duplication of audience, HTML5 v. Flash, and verification are some of the biggest wasted delivery culprits. Find out what you can do to make sure your media dollars are being spent the way you intended them to be in this new white paper from Sizmek, a leading independent ad management stack.


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012