eMarketer Programmatic Buying Roundup

As more brand dollars move to digital, both publishers and media buyers look to programmatic technology to lock in advertising agreements in advance, in addition to traditional direct sales channels. To help you stay on top of the latest trends in programmatic buying, eMarketer has curated a roundup of some of the latest coverage on the subject, including statistics, insights and interviews.

Read the Roundup for eMarketer’s spending and growth forecast for digital display ads purchased through RTB, an industry breakdown of mobile RTB ad spending, and the four main digital display advertising trends that will both manifest and intersect in 2014.


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Millennials: The New Age of Brand Loyalty

Adroit Digital surveyed 2,000 Millennials, adults age 18 to 33, to gain a better understanding of how they view brands and their feelings on brand loyalty. We examined their opinions on brand loyalty in comparison to their parents. In addition, we looked at the media channels and specific criteria that drive their brand selection and affinity.


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Cutting Complexity, Adding Value: Efficiency and Effectiveness in Digital Advertising

The Boston Consulting Group knows their stuff. So when they told us their study shows that marketers are spending 80% of their time (that's 4 out of 5 days) on menial, "no-value" stuff, while they could be realizing a 33% gain in staff time savings, we were intrigued.

Their study is packed with insights, like how to operationalize your efficiency gains, translate them into added value, and build on that foundation with a focus on continuous improvement. Oh, and it's free. You can't afford to miss this.


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Choosing An SEM Platform: Analyze, Ask and Act

You’ve heard—and likely seen—the benefits of switching to an SEM software marketing platform. But with so many competing services, interfaces and capabilities, how do you find the provider that’s right for you?

Download our free white paper and learn how to establish a core set of questions for potential vendors. The paper will also provide tips on articulating your marketing needs, evaluating providers and setting goals for long term campaign success. Finding the partner that’s right for your company doesn’t have to be a chore, it’s just a matter of determining your needs and asking the right questions.


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How To Build An Engaged Audience

Publishers and media companies were among the first to adapt to the growing popularity of social networks, but while the amount of traffic generated by social networks has increased, many visitors return to the social networks once they have consumed content. In fact, readers who visit a website directly stay an average of 3X longer. In order to build a loyal audience, invest in strategies that will make your site just as real-time and engaging as a social network.


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An A-Z Glossary of Personalized Marketing

Download Neustar’s  A–Z Glossary of Personalized Marketing to better understand the components of scaled, personalized marketing.


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Retargeting on Facebook By the Numbers: The Analysis of Retargeting in the Center of the Social Web

What are the latest trends in retargeting on Facebook? When should advertisers be using Facebook on desktop or mobile? Get insights from our Facebook by the Numbers 2014 report, hot off the press and ready for download. Highlights include: 

  • Key performance metrics for Facebook on desktop and mobile
  • Benchmarks for CTR and CPC
  • Incremental performance benefits of adding mobile campaigns
  • Industries with the fastest adoption rates
  • 2014 AdRoll inventory analysis


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NEW EDITION! Location Score Index Q3 2014: Mobile Advertising’s Guide to Location Accuracy

The Location Score Index from Thinknear is the benchmark for measuring the accuracy of location data in the mobile industry. This quarterly report is designed to give marketers deep insight into what is happening in the industry to avoid getting mobile location wrong.

Since the first Location Score Index in May, the industry has taken steps to improve the quality of mobile location data. This second edition of the Location Score Index provides an update on key location trends and seeks to help marketers understand why accurate location matters – not just for hyper local campaigns, but for ALL campaigns. 


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5 Questions to Ask Your Mobile Ad Provider

Like a lot of marketers, you’ve heard great things about mobile advertising, and you’re cautiously optimistic to see what it can do for you. But before you leap into a campaign, make sure your mobile ad provider has what it takes to deliver the return on ad spend you’re looking for. 


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Browsing and Buying Behavior Within Consumer Economics

For this category deep-dive, HookLogic analyzed and reported the shopper behavior of 10 million online transactions, representing over $1 billion in sales. The results reveal new details on how consumers browse and buy within Consumer Electronics. 


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Email Marketing Compass: Benchmarks from Q2 2013 through Q2 2014

With summer winding down, it’s time to start ramping up for the most lucrative season of the year – the holidays. Over the past five quarters, Yesmail analyzed email metrics to identify key industry trends and strategies to help marketers reach the increasingly selective subscribers this holiday season.


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How GeoMarketing Changes Everything

In this whitepaper, Greg Sterling, GeoMarketing expert, explains the basics of GeoMarketing and why it is a necessity for every modern brand. Make sure you know the basics so that your business does not fall behind. This paper includes it all:

  • Post-PC and the Move Toward Mobile
  • The Impact of the Web Offline
  • Using Location as the New Cookie
  • Mobile GeoMarketing Case Studies
  • Using Mobile to Close the Loop
  • Recommendations for Marketers


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Converting the Small Appliance Online Shopper

The Small Appliances category grew by 20% in online sales during 2013 making online sales now 20% of total category value.

This whitepaper analyzed more than 5.1 million online transactions representing more than $650 million in sales on the HookLogic Retail Search Exchange network. 


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012