Programmatic Advertising

Did you know that 73% of brands are likely to start buying programmatic advertising directly? Or that 75% of publishers say the most important issue in 2015 is data-driven media sales?  Or that only 17% of advertising agencies currently offer programmatic buying solutions to their customers?


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Driving Your Brand's Marketing Success With Co-Op Funds

Co-op advertising in the U.S. accounts for $50 billion in annual spending. As the tactic that enables brands to share costs of marketing with their channel partners, it is the basis for effective shared local marketing. While many national brands continue with the co-op management practices of a simpler past, local marketing has rapidly advanced into a complex present. Attempting to fund local marketing with primitive co-op strategies leaves co-op programs going unused. The result is weaker branding in local markets and slower channel sales. This white paper will explain how to create a program your channel partners will use.


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The Real World of Real-Time Advertising

Online advertising and the digital landscape are complex and ever-changing. Marketers are now given a seemingly endless array of touchpoints for getting in front of their audiences. While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them. This guide provides insights on how to navigate and understand the current advertising technology ecosystem to maximize your marketing efforts.


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Top 3 Reasons to Use Multiple Email Service Providers

There are more than 400 email service providers out there, using just one limits your scope and success within your day-to-day email marketing operation. Boost performance and engagement with the multiple email service provider approach. Find out how this can be done and why you should have been doing this yesterday.


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Social Relationship Strategies That Work

How To Evolve Your Social Marketing Strategy in 2015

According to a new study from Forrester Research, social media marketers are focused on the wrong goals. Learn how marketers need to adapt their social marketing strategies in order to build customer loyalty and awareness in 2015. Download the free report.


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An Advertiser's Guide to Programmatic TV

Programmatic TV: A Comprehensive Roadmap For Marketers On TV's Past, Present and Future

For a growing chorus of brands, data-driven marketing and programmatic buying are delivering quantifiable results in terms of cost savings, reduced complexity, ownership of customer data and, ultimately, better results. But sadly, these benefits are meticulously absent on the biggest screen in the house: TV. 


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012