Independent Study Confirms that Decreased Ad Spend Hurts Sales, 84.51° & TiVO Find

It may come as no surprise that TV ad expenditures for major consumer packaged goods companies are changing. Budget allocations across media are shifting, as advertisers attempt to mirror changes in viewing behavior. The net result is that CPG brands are often spending less within TV to make funds available for digital campaigns without understanding the full effects. 

For every $1 saved in TV spend, the drop in sales return was $3.


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Finding Success In a Cross-Device World

Cross-device targeting is the next major stage for programmatic advertising, and it's already proven itself one of the hottest topics in digital advertising for 2016. To win in the cross-device space, it's important to understand how the mechanics of cross-device mapping work. How do you attribute activity on many devices to a single household? How can you use cross-device data to become a smarter digital marketer? Read our new e-book to learn more and gain a competitive edge in the cross-device arena.


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Seasonal Planning That Sizzles: Creating a Customer-Centric Marketing Calendar

Seasonal factors like holidays, weather, and cultural events have a big impact on customer behavior and brand revenue. Savvy marketers can capitalize on seasonality by developing communications that speak to consumers’ needs throughout the year.

Download this step-by-step guide to:

  • Develop seasonal marketing campaigns that drive customer engagement
  • Get a sample 12-month seasonal marketing calendar
  • Learn about 4 success stories from major brands


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Neustar AdAdvisor 2016 Marketing Ideas Calendar

Getting the right message to the right audience at the right time spells marketing success. Neustar has assembled a sampling of inspired AdAdvisor audience ideas—matched to seasonal marketing opportunities throughout the year—to power your precise campaign buys.


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Location Score Index Q2 2016

How accurate is the location data behind your mobile ads?  

Thinknear's latest 
Location Score Index covers the quality of location data in the programmatic ecosystem. This report helps marketers understand the current state of mobile location data and provides a preview of opportunities to consider when assessing strategies to engage mobile audiences. The LSI is the only industry report that monitors the accuracy of location data used in mobile ads. 


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Report: State of the Media Industry 2016

Everything’s changing… again. Today’s tech-savvy audiences expect to be part of content creation. They’re on the move with smartphones and tablets. They want more video and higher quality and they want it faster. And they expect it all to be personalized for them.  

Ooyala’s State of the Media Industry 2016 report goes deep into the details on trends like these. It shows how:
  • Bigger data is creating radical changes in digital publishing
  • Multicultural audiences are transforming mobile consumption
  • Programmatic ad spend is rising ― up nearly 85% in 2016
How are major media publishers responding to these trends? (And how should you respond?) 

Download the report: State of the Media Industry 2016.


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A-Z of Email Marketing Guide

With email marketing being one of your strongest channels for ROI and customer acquisition, the more informed you are about proven best practices, the more return you’ll see. So from A (Audience) to Z (Zone In On Your VIP Recipients) and every letter in between: G (Give Before You Take), N (Not all Designers are Email Designers), P (Permission Marketing), the A-Z of Email Marketing Guide serves as a stepping stone to stepping up your email game in 2016.


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LOCATION FAILS : Five location mistakes made by mobile advertisers

Mobile and Location are natural partners, so it’s no wonder that location targeting has become a key to mobile advertising. But is it possible to go overboard and even misuse Location? In a word, yes. In this eye-opening report, you’ll learn the most common mistakes made by mobile advertisers, and how to prevent every one of them.


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Learn the 5 Secrets of the Masters of Media Selling

Advertising media sales gets harder every day.  New competitors join the market, competing for scarce time and attention from buyers.  Media planners and buyers are squeezed by their bosses and clients to buy more efficiently…meaning spending less time learning about media alternatives in order to more quickly develop and execute media plans.  This makes sales appointments harder to get and the time with prospects and customers more precious.  

That is why advertising sales teams benefit from focusing on the skills to win;  how to get more appointments, how to be more persuasive, and how to close more deals.  Download this white paper that details the 5 skills that make the best advertising sales people stand out and win more business.


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Personality Based Segmentation

Personality based audience targeting is the undeniable future of ad-tech. Targeting by demographics, interests and intent assumes that audiences share the same personalities: Ozzy Osbourne and The Prince of Wales are both wealthy males aged over 65, but in reality, are unlikely to share the same traits, which mean they react to advertising differently. VisualDNA's unique methodology allows you to target your ads by personality segments such as Openness, Extroversion or Conscientiousness. This can shape the creative used. This white paper shows you how VisualDNA collect their data and how you can use it to optimize your advertising.


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5 Questions You Need to Ask Your Data Onboarding Partner

Data can make or break your marketing. So it’s critical that your data onboarding partner provides you with the best, most reliable data possible.  Learn the 5 key questions to ask your partners to improve data onboarding quality and match rates, and reduce data loss and operational costs. 


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Social Media Curation in 5 Steps

In only 5 steps, you too can include relevant and safe social media content on your website!

News organizations are embracing social media, exploring its extraordinary newsgathering potential, its ability to engage an audience, and as a way of distributing news. Based on years of experience working with both large and small news organizations throughout the world, Crowdynews has documented 5 steps to curate social media content. These steps describe how publishers and broadcasters can easily and effectively identify safe and relevant social media content to enhance their reader’s digital experience.
 
Download the eBook to get started. 


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Hispanic American Auto Buyers

Today, Hispanic American consumers account for $27.9 billion in registered new vehicle transactions, and the luxury segment purchasing growth among Hispanic Americans has risen 16% from 2013 to 2015. Viant recently published a research study examining U.S. auto shopping and media consumption habits among Hispanic Americans, which drew on trends across device types and platforms.

Download Viant Inc.’s latest whitepaper to read more about the shift in Hispanic American automotive consumer buying behavior.


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The Ultimate Email Marketing Toolkit: Segmentation

How important is segmentation? Very. Like a-760%-increase-in-revenue important. Segmentation is a vital part of virtually every successful email campaign, so we’ve created this Segmentation Toolkit packed full of stats and examples from super smart brands to help you create a more targeted email strategy. Dig in!


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012