Ten Ways Cross-Channel Marketing is Not Rocket Science

Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.

The Adobe marketing guide shows you how to:


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Mobile Ad Attribution: How Foot Traffic Measurement Works

Why is it so difficult to measure mobile advertising ROI? 
In our 2016 report, we take an in-depth look at mobile attribution approaches for measuring foot traffic, how they work, and additional factors to consider when choosing a measurement provider.


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Neustar AdAdvisor 2016 Marketing Ideas Calendar

Getting the right message to the right audience at the right time spells marketing success. Neustar has assembled a sampling of inspired AdAdvisor audience ideas—matched to seasonal marketing opportunities throughout the year—to power your precise campaign buys.


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The Forrester Wave: Data Management Platforms, Q4 2015

The best DMPs have evolved significantly since the 2013 Forrester DMP Wave. As “DMPs become the intelligence engines driving marketing”, it’s more critical than ever that Marketers understand the latest DMP technologies and how they compare.


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The Instagram Advertiser's Playbook

Explosive user growth. Advanced audience targeting. Expanding brand opportunities.

There are countless reasons to bring your brand to Instagram. But do you know what it takes to drive success once you're there?

In this ebook, Brand Networks gives you a comprehensive guide to Instagram advertising success, using advanced strategy to help you optimize your results.


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The Pursuit of Social Persuasion

What's love got to do with it? If you're a brand marketer, everything. Find out how today's top brands are using social persuasion to build brand love and grow business. 
In this e-book, Wayin shares real-world examples of how brands like 20th Century Fox, Dunkin Donuts and the Denver Broncos are wooing consumers by tapping into the influential power of user-generated content. You’ll get insights and ideas to help you create engaging real-time digital marketing experiences that activate your audience and drive measurable results. 


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The Definitive Guide to Mobile Ad Measurement

Unscramble your cofnusoin to make mobile measurable.

 If you’re confused about mobile ad measurement, who could blame you? There is no shortage of attribution approaches and metrics, or companies claiming some new campaign measurement methodology, analytics or insight. Even with the latest algorithm and dashboard, at the end of the day, how do you know whether your mobile campaigns are really working?


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