5 Ways to Sharpen Your Audience Targeting

Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook.


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The Definitive Guide to Contextual Marketing

Digital marketing is broken. In fact, 90% of customers don’t trust ads on websites and 78% don’t trust email. Join Movable Ink CEO, Vivek Sharma, on February 19th at 2pm EST, for a webinar that will examine the new field of contextual marketing, and explore what brands are doing it right, and strategies to set your marketing program up for success. Marketers, it’s time to enhance the digital experience instead of interrupting and the way to do that is to focus on context! Register for The Definitive Guide to Contextual Marketing


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The Real World of Real-Time Advertising

Online advertising and the digital landscape are complex and ever-changing. Marketers are now given a seemingly endless array of touchpoints for getting in front of their audiences. While the new digital landscape offers marketers many options and opportunities, it can also create significant confusion about how to take best advantage of them. This guide provides insights on how to navigate and understand the current advertising technology ecosystem to maximize your marketing efforts.


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The Guide to Social Media Advertising

What’s your social strategy?

The rules of social media change fast. This guide, produced by Kinetic Social in partnership with Advertising Age, helps advertisers understand the rules of brand engagement on social platforms. This resource also offers marketers new to the social space performance by vertical, reference charts, creative tips and real world success stories to learn from. Download your copy today.


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Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It

Considering that 80% of your company’s future revenue will come from just 20% of your existing customers, you want to be sure you're focused on increasing engagement with those existing users. By incorporating retargeting into your mobile marketing strategy, you can do just that. Executed properly, it is a cost-effective way to maximize ROI by adding impressive incremental gains to revenue, purchasers, registrations, and more. 


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Mobile Advertising's Guide to Location Accuracy

Thinknear's new Location Score Index offers industry insights on programmatic's growth and the continuing challenges with mobile location accuracy. This report is designed to give marketers deep insight into what is happening in the mobile advertising industry to avoid wasted campaign dollars and impressions.

In this white paper, you will learn why the overall Location Score for mobile location data decreased last quarter. You will also learn how location data is generated and how to differentiate between precision and accuracy.

 


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012