Guide to Programmatic Marketing

Niche vendors exist for every method of digital communication across every channel, but the new age of marketing calls for something else: A partner that can do it all. Enter a new generation of enterprise marketing software built around an integrated Data Management Platform (DMP) and AI-powered Demand Side Platform (DSP).


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5 Ways to Sharpen Your Audience Targeting

Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook.


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The Sophisticated Marketer's Guide to LinkedIn

The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team. Get the guide!


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Neustar Media Intelligence Report

Download the January 2015 Media Intelligence Report for the latest insights into cost, customer engagement and media reach based on data captured by Neustar in late 2014. These insights will help you understand the latest media trends, so you are better equipped to optimize your omni-channel marketing programs and obtain the best marketing ROI.


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Mobile Advertising's Guide to Location Accuracy

The fourth edition of the Location ScoreTM Index looks at key trends in the mobile industry and the evolution of location-based data after a full year of analysis. The report is designed to give marketers deep insight into what drives location accuracy in the mobile advertising industry to avoid wasted campaign dollars and impressions.


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The Definitive Guide to Mobile Ad Measurement

Unscramble your cofnusoin to make mobile measurable.

 If you're confused about mobile ad measurement, who could blame you? There is no shortage of attribution approaches and metrics, or companies claiming some new campaign measurement methodology, analytics or insight. Even with the latest algorithm and dashboard, at the end of the day, how do you know whether your mobile campaigns are really working?


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Everyday is Mobile with YP

Every Day is Mobile with YP infographic 

People search for different things on different devices depending on the day of the week. But no matter what the day, getting business done is the name of the game and YP users get it done! And, consumers who search for local products and services using mobile devices are more likely to follow through the a purchase and make it happen! Get a first peak at our latest infographic that tells this story. 


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The ABCs of Programmatic

A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics. The ABCs of Programmatic is a detailed, 18-page primer that will help you understand the huge programmatic opportunity, and the lexicon and conventions you need to know to ride this latest wave of ad technology innovation to success. Get your copy of this informative guide today. 


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Mobilizing Video: A Programmatic Mobile Video Primer

Mobile isn’t coming — it’s already here. Advertisers should download this eBook to learn how (and why) to make mobile video part of your programmatic strategy.


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012