The Addressable TV Tipping Point

Advertising Held Accountable

Addressable TV is transforming the media landscape, changing the way marketers must approach TV advertising. Today’s investments in addressable TV fuel future insights enabling marketers to run more effective campaigns.

Addressable will continue to ignite transparency for marketers. This report takes a deep dive into the new age of addressable, closely examining how the technology makes television advertising more efficient than ever and why this is the best time for marketers to break new ground and add addressable TV into their media mix.

Download the Viewpoint Report now to learn more about how addressable TV can boost your ROI.


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The Rise of Mobile Prodigies: Millennials, Gen Z, and the Future of Mobile Marketing

Mobile Prodigies — Verve’s newly coined grouping of Millennial and Gen Z mobile experts — are driving the app ecosystem while they shop in retail locations, demanding increasingly relevant and predictive content and creative. They want apps and ads that augment their pre-purchase, point-of-sale, and post-purchase experiences. They want cutting-edge designs and functionality, and when they get it they’ll carefully grant brands and marketers measured access to device data. In this new report, Verve unpacks its new findings and insights around the rise of Mobile Prodigies — two generations that are defining the future of mobile marketing.



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Viewability Beneath The Surface

Video is by nature a much more scarce inventory source than display, thus the incentive for fraud and other illicit behavior is more pronounced. This makes dual goal advertising in high quality environments at scale extremely challenging. VideoAmp’s technology goes deeper: it can drill down to viewability scores of the operating system (windows vs. PC), browser type, or geographic location. VideoAmp is able to achieve viewability rates of 80%, with 100% fraud protection.

Download the guide to learn more about the importance of viewability in video and what it means for the ROI of your campaigns.


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Loyalty Marketing: Creating Stickiness in a Distracted World

Loyalty programs started as a way of issuing discounts and offers to customers, but generic programs have led to a significant drop in active participation, particularly among mobile customers.  Now brands are forced to rethink their approach to loyalty marketing and how they communicate with mobile customers through apps and social media.

Read eMarketer’s analysis coupled with statistics, tips, and interviews from industry leaders to uncover best practices when building an effective mobile loyalty program.

 


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MOBILE ADVERTISING BENCHMARKS

MOBILE ADVERTISING BENCHMARKS

Get the updated edition of our industry-leading benchmarks report comparing mobile ad sales lift results.

Catch up on the latest industry benchmarks for Return on Ad Spend based on in-store sales increases tied to mobile ad exposure. By comparing the measured sales effect of actual campaigns run over the past three years, this groundbreaking analysis provides performance guidelines for your mobile efforts.

How do your campaigns compare? Download this report to find out.


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MAKING OMNICHANNEL MARKETING WORK: 4 KEYS TO BETTER MARKETING FOR YOU AND YOUR CUSTOMERS

It's simple - If you’re not developing advertising and content that truly resonates with customers across the consumer journey then you’re wasting your marketing dollars.  Don't run the risk of turning off customers and prospects with the wrong messages at the wrong times on the wrong devices.  Read ‘Making Omnichannel Marketing Work’ to learn how to manage fully-integrated marketing campaigns that better resonate with customers to improve performance, reduce media waste and increase marketing relevance.  Key themes include overcoming organizational silos, integrating multi-channel customer data, personalizing advertising and content, and quantifying the impact of your marketing tactics.


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A-Z of Email Marketing Guide

With email marketing being one of your strongest channels for ROI and customer acquisition, the more informed you are about proven best practices, the more return you’ll see. So from A (Audience) to Z (Zone In On Your VIP Recipients) and every letter in between: G (Give Before You Take), N (Not all Designers are Email Designers), P (Permission Marketing), the A-Z of Email Marketing Guide serves as a stepping stone to stepping up your email game in 2016.


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Tune Up Your Cross-Channel Marketing

It’s not easy to orchestrate campaigns across channels when you can’t even get your band to play together. But with the right organizational structure and cross-channel strategies, you can. To learn how, read Conducting the Cross-channel Symphony. You’ll discover new ways to create marketing harmony everywhere your customers go — so you can deliver experiences that play like music to their ears.


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Measurement Playbook

Learn About Offline Attribution in our New Measurement Playbook

Sick of clicks? You deserve credit for the actual conversions your campaigns are driving beyond the screen. Check out our Measurement Playbook to learn more about what Offline Attribution is, how location data can help, the many methodologies available – and which is right for you, and the 6 great myths of location-based measurement.  Check out NinthDecimal’s latest playbook, all about how marketers can measure advertising’s impact on real world behavior.


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45 Loyalty Marketing Ideas

DISCOVER NEW IDEAS TO LIVEN UP YOUR LOYALTY PROGRAM AND DRIVE ENGAGEMENT

American households have memberships in an average of 29 loyalty programs, but they are active in only 12, per COLLOQUY. To keep consumers engaged in your program, it’s essential to motivate activity and offer one-of-a-kind rewards. Check out the 2016 edition of CrowdTwist’s most popular e-book. Take a deeper dive into 45 ideas that will help you transform your loyalty marketing strategy.


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Programmatic Marketplace Roundup

eMarketer compiled the stats on programmatic ad spend, mobile growth, viewability, and more in the latest Programmatic Marketplace Roundup. Get up to speed on issues and advantages of real-time advertising.


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012