Location Score Index Q2 2016

How accurate is the location data behind your mobile ads?  

Thinknear's latest 
Location Score Index covers the quality of location data in the programmatic ecosystem. This report helps marketers understand the current state of mobile location data and provides a preview of opportunities to consider when assessing strategies to engage mobile audiences. The LSI is the only industry report that monitors the accuracy of location data used in mobile ads. 


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Email Personalization Guide: The What, Why, and How of Demographic Segmentation

In this guide, learn effective strategies to personalize email campaigns based on 7 different demographic attributes like age, gender, marital status and more.


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Finding Success In a Cross-Device World

Cross-device targeting is the next major stage for programmatic advertising, and it's already proven itself one of the hottest topics in digital advertising for 2016. To win in the cross-device space, it's important to understand how the mechanics of cross-device mapping work. How do you attribute activity on many devices to a single household? How can you use cross-device data to become a smarter digital marketer? Read our new e-book to learn more and gain a competitive edge in the cross-device arena.


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How to Reduce your Email Campaign Creation time to ZERO

One of the biggest time sinks – and causes of errors – for email marketers is the creation of the email campaigns. It’s a painstaking process to create and send just one email campaign or marketing newsletter.  

Find out how to reduce your email campaign creation time to zero.


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5 Questions You Need to Ask Your Data Onboarding Partner

Data can make or break your marketing. So it’s critical that your data onboarding partner provides you with the best, most reliable data possible.  Learn the 5 key questions to ask your partners to improve data onboarding quality and match rates, and reduce data loss and operational costs. 


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NinthDecimal Mobile Programmatic Playbook

Still trying to wrap your head around programmatic? We've created an easy to understand guide explaining how programmatic buying is transforming the marketing ecosystem. Check out our Mobile Programmatic Playbook to learn more about:
  • What programmatic is
  • Why it’s important
  • How it works  
  • Where the data comes from (and how ours differs!)


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The Definitive Guide to Digital Advertising

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertisingdigital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. Loaded with checklists, charts, and thought leadership from digital advertising experts, The Definitive Guide to Digital Advertising will teach you how to create strategic and dynamic digital advertising.


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A-Z of Email Marketing Guide

With email marketing being one of your strongest channels for ROI and customer acquisition, the more informed you are about proven best practices, the more return you’ll see. So from A (Audience) to Z (Zone In On Your VIP Recipients) and every letter in between: G (Give Before You Take), N (Not all Designers are Email Designers), P (Permission Marketing), the A-Z of Email Marketing Guide serves as a stepping stone to stepping up your email game in 2016.


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Online apparel industry is growing. Yotpo broke it down into numbers.

The online apparel industry is facing extreme growth...and competition. Yotpo analyzed the data from thousands of stores and millions of purchases to bring you this comprehensive benchmark report on the online fashion industry. Wondering what the average order value is? Curious about mobile vs. desktop trends in fashion? Download this report to learn how your business can grow.


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LOCATION FAILS : Five location mistakes made by mobile advertisers

Mobile and Location are natural partners, so it’s no wonder that location targeting has become a key to mobile advertising. But is it possible to go overboard and even misuse Location? In a word, yes. In this eye-opening report, you’ll learn the most common mistakes made by mobile advertisers, and how to prevent every one of them.


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Neustar AdAdvisor 2016 Marketing Ideas Calendar

Getting the right message to the right audience at the right time spells marketing success. Neustar has assembled a sampling of inspired AdAdvisor audience ideas—matched to seasonal marketing opportunities throughout the year—to power your precise campaign buys.


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