Learn what leading brands are now doing, how they’re doing it, and what their marketing executives have to say in this new ebook.

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Consumers open over 40% of emails on-the-go and show no signs of slowing down. As we reach the tipping point where half of all messages are opened on mobile devices, email marketing has to evolve to keep up with the mobile consumer. Download Yesmail’s whitepaper and see how leading brands create email campaigns that are 100% readable and clickable on the small screen through scalable and responsive design techniques. Ready to mobilize?

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This whitepaper will show how YuMe’s unique Placement Quality Index (PQI) helps advertisers get the best brand results by optimizing the placement of their video ad campaigns. PQI helps media planners increase campaign brand lift while solving the problem of audience fragmentation and site list parity. Using a sophisticated algorithm to analyze a broad range of video ad performance data, PQI helps advertisers serve the right video ads to the right audience at the right time and on the right screen. 

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Social media has grown exponentially. One out of every 7 people in the world has a Facebook page. Nearly 4 in 5 active internet users visit social networks and blogs. 

Consumers are adopting the medium with purpose and accordingly, marketers are flocking to the medium however, they are approaching with caution. Marketers are increasing budgets and using social media in conjunction with other advertising channels, but ROI continues to be a question.

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Branding plays an invaluable role in increasing awareness, building trust, and staying top of mind throughout the often-lengthy B2B sales cycle. In this guide, you'll learn how to take advantage of display advertising and retargeting, and how to build your B2B brand on social channels.  Download the guide today! 

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Marketers need to know a whole lot about their customers and prospects to deliver the content today’s sophisticated, social-savvy buyers want – when they want it. Download our white paper and learn how extending your digital marketing toolbox by integrating with related marketing technologies can help solve these challenges and enhance your marketing programs, including:

• Making your website as dynamic and customized as your emails
• Incorporating product recommendations and ratings in your content
• Delivering personalized cart and process abandonment messages
• Employing predictive analytics to boost marketing performance

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If you aren’t personalizing your emails already, it’s time to start. Studies show that customer-centric emails increase open rates by 26% and click-throughs by 97%.   What’s more, email personalization doesn’t just boost open rates and conversion; customers really, REALLY like it. At Rapleaf, we like to think you can use data to personalize any part of your emails, from the beginning of the subject line to the graphic at the bottom. Here are three easy ways to start personalizing with Rapleaf data.

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Experiance-Driven Social Marketing: Deeper Engagement For Stronger Advocacy and Bigger Lifts 

Did you know that an in-person brand experience drives the most powerful marketing, online and off?  Read this report to learn how “experience-driven social marketing”:

• Creates unmatched engagement
• Drives more passionate, credible and far-reaching advocacy, online and off
• Results in bigger lifts in branding and sales

Experience-driven social also makes the rest of the mix more effective, has mass reach, generates consumer content, and can be measured in the metrics marketers value most. Download the report now to discover the power of earned.

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The Definitive Guide to PLA Best Practices: Going Beyond the Merchant Feed

Most marketers believe that the quality of their Google Merchant Feed drives the performance of their PLA campaigns.  

You definitely need a good Merchant Feed to copete in PLAs.  But, in order to dominate PLAs, you need to go way beyond the Merchant Feed.  

Adchemy has compiled a comprehensive set of PLA best practices into a complementary eBook.  Some of the best practices are feed-related.  The majority, however, require you to look beyond your Merchant Feed to achieve PLA dominance.

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Forrester Research confirms:  digital marketers move faster with tag management. Learn why in Forrester’s benchmark report, “Understanding Tag Management Tools and Technology.” It's packed with data from end users about tagging processes, timelines, challenges and more, including:

• Marketers change tags frequently:  73% edit existing tags and 59% add new tags at least once a month
• Tag management is disorganized:  Only 7% have a formal process for managing tags
• TMS results are dramatic:  80% could implement new or revised tags within a day (versus 18% without TMS)

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Big Data Trends Briefing- Quick tips for activating big (data) marketing

Get a candid look at real opportunities and challenges digital marketers and eCommerce professionals are facing when putting Big Data into practice.  Learn how your peers are addressing data quality, relevance and how they are accessing and activating vast amounts of marketing data to make the most intelligent marketing decisions they can.

Whether you want to track your customers' entire marketing experience, optimize campaigns or personalize digital experiences with big data- this white paper will provide pragmatic, easy insights to ensure you're making big marketing decisions to drive revenues.

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Looking for a deeper picture of how successful your emails are? With so many metrics and so little time, it can be tough to gauge customer engagement.

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How do you measure digital advertising success? And how do you track and measure each digital channel to evaluate and optimize your digital advertising investments? Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.

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The Definitive Guide to Marketing Automation

Looking to do better marketing with fewer resources? Our new Definitive Guide to Marketing Automation will show you how you can streamline, automate, and measure marketing tasks so efficiently that you'll feel like you have an army of marketers at your disposal.

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