5 Ways to Sharpen Your Audience Targeting

Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook.


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Master Mobile Measurement to Unleash True Cross-Channel Advertising

Despite the unquestioned role played by mobile devices throughout the path to purchase, only 13% of marketers are very confident in their ability to attribute cross-channel return on ad spend. What’s standing in the way? Reliable methods of measuring mobile beyond taps and site visits.


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Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It

Considering that 80% of your company’s future revenue will come from just 20% of your existing customers, you want to be sure you're focused on increasing engagement with those existing users. By incorporating retargeting into your mobile marketing strategy, you can do just that. Executed properly, it is a cost-effective way to maximize ROI by adding impressive incremental gains to revenue, purchasers, registrations, and more. 


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Mobile Advertising's Guide to Location Accuracy

Thinknear's new Location Score Index offers industry insights on programmatic's growth and the continuing challenges with mobile location accuracy. This report is designed to give marketers deep insight into what is happening in the mobile advertising industry to avoid wasted campaign dollars and impressions.

In this white paper, you will learn why the overall Location Score for mobile location data decreased last quarter. You will also learn how location data is generated and how to differentiate between precision and accuracy.

 


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Advertiser Experience: The Four Key Principles to a Highly Rewarding Advertiser Experience

 

Advertisers Demand It.  Media Sellers Need It.  

Advertiser experience matters. Find out why in our new whitepaper, The Four Key Principles to a Highly Rewarding Advertiser Experience.


Advertiser Experience is based on a framework of four components... 


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Online Buying Behaviors of the Apparel Shopper: Part 2

In their latest Category Deep Dive, “Online Buying Behaviors of the Apparel Shopper: Part 2, ” HookLogic analyzed data for the Apparel category: more than $1.2 billion of sales across the Retail Search Exchange network plus reported online shopping behavior in a 500-consumer survey. 


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Best Practices for Marketing Your Mobile Application

Mobile apps are one of the most effective tools retailers have to engage their customers, both on-the-go shoppers as well as those browsing in-store. But many are daunted by driving those initial app downloads. Simply submitting to the App Store upon launch doesn't guarantee your customers will take action to download (and keep!) your app on the prime real estate that is their smartphone. 


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Automation Demystified

Email automation doesn’t have to feel complicated. That’s why we created a guide to demystify automation a bit and help marketers put the parts in place to see results from automation right away. You’ll learn how to: 


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Retail Interview Roundup

Retailers have a lot on their plates. From mobile and tablet-based shopping to social messaging, mobile-optimized emails and beacons, the omnichannel experience has many faces. Meanwhile, automated ad buying methods are revolutionizing “traditional” digital ads. This roundup includes eMarketer interviews with thought leaders and industry experts around the retail space about what will be new and important to their businesses in the coming months.


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Leverage a Data Cooperative for Deeper Customer Insights and Better Business Outcomes

In January 2015, Adroit Digital commissioned Forrester Consulting to evaluate trends around and sentiment toward data sharing and online data co-ops. In conducting in-depth surveys with 103 customer insights professionals and 100 digital marketers from US enterprises, Forrester found that:


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012