Love 'em, Leave 'em, & Move On

A love-infused tale of how email strategy may just save your relationships or end them


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Data Activation: Real Results from Real Marketers

Copy:  Data Activation refers to the concept of unlocking the value in data through the development of insights and turning those insights into action. This paper is a compendium of real results using data activation from companies across multiple verticals including: 

  • Double sales conversions for top US retailer
  • 4x better campaign performance for top US retailer
  • 200% increase in conversion for top Telco brand when leveraging data for site optimization
  • As high as 1000% lift in conversion for auto manufacturer when using modeled data for prospecting


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B2B Online Display Advertising For Dummies

The B2B buying process has grown more complex, and more marketers are using display advertising to reach, engage, and convert their target audiences online. In this indispensable guide, you’ll learn techniques for using display ads to build your brand, increase website engagement, and drive conversions.  This eBook also covers the essentials of social advertising on Facebook, LinkedIn, and Twitter, and teaches marketers how to map a complete B2B display advertising strategy.  Download B2B Display Advertising Online for Dummies today.


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The Road to Ad Viewability

In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness. Read our findings to learn more about the current state of viewability standards and the steps you can take now to prepare.


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The Critical Need for Programmatic Creative

The rise of Programmatic Buying has upped the ante in the relationship between campaign media and campaign creative. This new industry report from CPXi examines the resulting critical need for an automated solution to the problems of scalability and lack of diversity in display. One insight offered by the CPXi Special Report, based in part on proprietary data shared by AppNexus, reveals that advertisers are currently paying up to 4x more than necessary to reach audiences with display. The report explores the rise of Programmatic Creative as a solution that may help deliver on the programmatic promise.


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How to Make Content That Stands Out

When it comes to content these days, everyone’s a curator. Listicles and celebrity stories, controversial headlines and repurposed content—these can all generate easy traffic.
 
But what really draws the eyeballs and leads to brand boost and increased loyalty is that original piece of content with a fresh perspective. The problem is that quality and originality are hard. But hard doesn’t mean impossible, and with the right roadmap, any brand can make content that’s original, inventive and sticky.

So what’s the secret? Download the free ebook, How to Make Content That Stands Out, to find out.


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Understanding True Loyalty

Loyal customers are disproportionately important to any business, and businesses spend tremendous time, energy and money identifying and attracting those customers. However, the traditional definition of a loyal customer is a high spending customer, and that definition is flawed. Marketing to customers - based on true loyalty - requires more: more sophisticated measurement, better spend data, and the understanding that a frequent customer is not the same as a loyal customer. This new white paper from Cardlytics, the leader in Card-Linked Marketing, identifies the value of Whole-Wallet analytics, and how retailers can use Whole-Wallet insights to better understand their loyal and frequent customers.


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How Media Buyers Find Successful Traffic Sources

Learn how to quickly find the best publishers for your offering, without wasting time and money. You will uncover where competitors buy media, which ads they’re running, what’s working for them (and what’s not).  By getting a high level understanding of competitors’ strategies and drilling down to speciļ¬c media initiatives, you can readily duplicate (and improve on) their successes. You can avoid costly testing and mistakes by studying the others’ tests and learning from their failures. You will identify and penetrate untapped global markets, profile publishers, and easily connect with find the right people at the right organizations.


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012