Bring Dark Social To Light

While Dark Social may sound ominous, it actually represents one of the largest opportunities for brands. In reality, it can account for up to 70% of engagements, conversions, and revenue that stem from marketing campaigns. And, with the latest technology, advertisers can finally prove the true effectiveness of their ads and measure virality. But first thing’s first—download our expert packet to learn everything you need to know about Dark Social and how it was used in a real campaign by Em Michelle Phan by L'Oreal USA.


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Mastering Audience Engagement

The Publisher’s Guide to Mastering Audience Engagement  

Reader engagement on a publisher’s website is intimately tied to revenue; visitors who stay longer, read more content and see more ads. However, many publishers find it challenging to get readers to their site, and once there, to maintain their reader’s attention.

This ebook provides an in-depth look at the factors related to reader’s finding and consuming news – from the traffic source (hint: social) to the device type. And, once a reader finds their way to a publisher’s website, you will learn how to engage your readers increasing time spent on your website and minimizing click-outs.

Download the eBook today!    


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CPG Cross-Channel Measurement: Maximizing Marketing Knowledge for Optimized Consumer Relevancy

Consumer packaged goods (CPG) companies are some of the leading media spenders in all of advertising, both globally and nationally. Thirty-one of the top 100 advertisers in 2015 were CPG companies. However, they are at a disadvantage compared to advertisers in many other industries; while they have large budgets to leverage what ad tech has to offer, a majority of their sales transactions are completed offline. Therefore many of the real-time data metrics and connections that can enhance and maximize their media strategy, are diminished.

This white paper explores how 84.51° seamlessly quantifies the impact of a variety of media types including digital display, video, mobile, social, linear TV and addressable TV. Its cross-channel measurement solutions provide a quick and accurate understanding of the impact of a single channel in isolation and the interaction and success of multiple channels of media, allowing CPGs to hold media accountable for results.


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Programmatic Marketplace Roundup

eMarketer compiled the stats on programmatic ad spend, mobile growth, viewability, and more in the latest Programmatic Marketplace Roundup. Get up to speed on issues and advantages of real-time advertising.


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Report: State of the Media Industry 2016

Everything’s changing… again. Today’s tech-savvy audiences expect to be part of content creation. They’re on the move with smartphones and tablets. They want more video and higher quality and they want it faster. And they expect it all to be personalized for them.  

Ooyala’s State of the Media Industry 2016 report goes deep into the details on trends like these. It shows how:
  • Bigger data is creating radical changes in digital publishing
  • Multicultural audiences are transforming mobile consumption
  • Programmatic ad spend is rising- up nearly 85% in 2016
How are major media publishers responding to these trends? (And how should you respond?) 

Download the report: State of the Media Industry 2016.


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A-Z of Email Marketing Guide

With email marketing being one of your strongest channels for ROI and customer acquisition, the more informed you are about proven best practices, the more return you’ll see. So from A (Audience) to Z (Zone In On Your VIP Recipients) and every letter in between: G (Give Before You Take), N (Not all Designers are Email Designers), P (Permission Marketing), the A-Z of Email Marketing Guide serves as a stepping stone to stepping up your email game in 2016.


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Tune Up Your Cross-Channel Marketing

It’s not easy to orchestrate campaigns across channels when you can’t even get your band to play together. But with the right organizational structure and cross-channel strategies, you can. To learn how, read Conducting the Cross-channel Symphony. You’ll discover new ways to create marketing harmony everywhere your customers go — so you can deliver experiences that play like music to their ears.


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MOBILE ADVERTISING BENCHMARKS

MOBILE ADVERTISING BENCHMARKS

Get the updated edition of our industry-leading benchmarks report comparing mobile ad sales lift results.

Catch up on the latest industry benchmarks for Return on Ad Spend based on in-store sales increases tied to mobile ad exposure. By comparing the measured sales effect of actual campaigns run over the past three years, this groundbreaking analysis provides performance guidelines for your mobile efforts.

How do your campaigns compare? Download this report to find out.


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012