Forrester Predictions 2015: Most Brands Will Underinvest In Mobile

Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.


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5 Ways to Sharpen Your Audience Targeting

Learn the 5 audience targeting best practices that bring laser focus to campaigns, lift media ROI, cement consumer relationships and, yes, drive sales! Download the 5 Ways to Sharpen Your Audience Targeting eBook.


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Online Buying Behaviors of the Apparel Shopper: Part 2

In their latest Category Deep Dive, "Online Buying Behaviors of the Apparel Shopper: Part 2", HookLogic analyzed data for the Apparel category: more than $1.2 billion of sales across the Retail Search Exchange network plus reported online shopping behavior in a 500-consumer survey. 


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Automation Demystified

Email automation doesn’t have to feel complicated. That’s why we created a guide to demystify automation a bit and help marketers put the parts in place to see results from automation right away. You’ll learn how to: 


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Leverage a Data Cooperative for Deeper Customer Insights and Better Business Outcomes

In January 2015, Adroit Digital commissioned Forrester Consulting to evaluate trends around and sentiment toward data sharing and online data co-ops. In conducting in-depth surveys with 103 customer insights professionals and 100 digital marketers from US enterprises, Forrester found that:


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Converting The Online Beauty Shopper

Beauty shoppers are willing to buy online, but only after they’ve done their research. 

Technological advances, strong industry dynamics and an abundance of rich content have helped propel Beauty Care from an in-store, touch-and-feel category to one where retail websites may soon be considered the primary shopping destination. 


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Reaching the Right Audience: How Brands Are Using Targeting in Digital Advertising

 Reaching the right audience has always been a central goal of marketing and advertising. As digital advertising has evolved to bring a new level of targeting precision, relevance and measurability, brand marketers increasingly view it as a key component of their branding campaigns.


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Neustar Media Intelligence Report

Download the January 2015 Media Intelligence Report for the latest insights into cost, customer engagement and media reach based on data captured by Neustar in late 2014. These insights will help you understand the latest media trends, so you are better equipped to optimize your omni-channel marketing programs and obtain the best marketing ROI.


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Mobile Advertising's Guide to Location Accuracy

The fourth edition of the Location ScoreTM Index looks at key trends in the mobile industry and the evolution of location-based data after a full year of analysis. The report is designed to give marketers deep insight into what drives location accuracy in the mobile advertising industry to avoid wasted campaign dollars and impressions.


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The Definitive Guide to Mobile Ad Measurement

Unscramble your cofnusoin to make mobile measurable.

 If you’re confused about mobile ad measurement, who could blame you? There is no shortage of attribution approaches and metrics, or companies claiming some new campaign measurement methodology, analytics or insight. Even with the latest algorithm and dashboard, at the end of the day, how do you know whether your mobile campaigns are really working?


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