The Sophisticated Marketer's Guide to LinkedIn

The one-stop shop for everything a sophisticated marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team. Get the guide!


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The Definitive Guide to Mobile Ad Measurement

Unscramble your cofnusoin to make mobile measurable.

 If you're confused about mobile ad measurement, who could blame you? There is no shortage of attribution approaches and metrics, or companies claiming some new campaign measurement methodology, analytics or insight. Even with the latest algorithm and dashboard, at the end of the day, how do you know whether your mobile campaigns are really working?


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A Guide to Prospecting With Programmatic Advertising

The challenge for marketers over the past hundred years hasn’t changed: to find new customers to fill the funnel through various advertising channels. In today's real-time advertising ecosystem, marketers are armed with new technology and innovation to help automate this process. Read our newest guide to understand how to take advantage of programmatic-powered prospecting.


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There's a new breed of consumer influencer. Are you ready?

The Evolution of Influencer Marketing and The 5 Influencer Insights that Matter Most

Tracx's latest whitepaper provides an overview of how consumer influence has changed in recent years due to the increased use of social media, as well as a breakdown of the five influencer attributes that matter most to today's audiences. It's time to leverage your influencers for the greater good. Let Tracx Show you how.


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35 Tips for Marketing iPhone and Android mCommerce Apps

Receive Your Complimentary Guide NOW!

Download the app marketing eguide that'll make an immediate difference for your business.

Apsalar, a leader in mobile app attribution and measurement, has developed these proven tips based upon comprehensive analysis of some of the most successful app businesses worldwide. Learn actionable ways to make every aspect of your app business stronger.


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Guide: How To Boost Mobile Retention

Up to 80% of your new app users will be gone in 72 hours. What’s your plan to keep them?

This 18-page guide gives you the strategies you need to optimize every step of the customer lifecycle using automated personalized communications.


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Don't Change the Channel: The Top 5 Ways to Amplify TV with Digital

Read how to measure the digital impacts of TV ads more accurately with TV Attribution from Adometry.


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Finding the Right Approach for Programmatic Video Campaigns

Want to see programmatic video in action? In this case study with an online auto retailer, we explore how programmatic video helps brands and agencies optimize their campaigns, and reach their target audiences. Download the study for an in-depth look at optimization done right. 


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