by Richard Whitman on Mar 15, 12:35 PM
Conversely, 48% of Gen Z and Millennials feel pressure to stream current TV shows to stay abreast of pop culture.
by Richard Whitman on Mar 14, 4:14 PM
More agencies are likely to follow suit as prospective clients increasingly ask about specific capabilities that can be delivered systematically.
by Richard Whitman on Mar 13, 3:29 PM
This year's top agency: BETC Paris while Ogilvy won for top creative agency network and WPP for top creative holding company.
by Richard Whitman on Mar 11, 6:25 PM
Well, that's what the folks at PETA would like to see the White House host instead of the traditional Easter Egg Roll, and they're asking First Lady Jill Biden to see that it happens. A social campaign supports the effort.
by Richard Whitman on Mar 8, 2:44 PM
With some Republican voters looking for an alternative to Trump, the ad, now geofencing Capitol Hill, calls out the "lap dog" mentality of senior GOP leadership towards him.
by Richard Whitman on Mar 7, 5:15 PM
As part of an experiential campaign to show off its smallest coffee maker, the Vertuo Pop, Nespresso, and its agency Nmble, created a pop-up cafe in an elevator at One World Trade Center.
by Richard Whitman on Mar 6, 5:53 PM
Cannes Festival attendees will be able test their skills at the sport. The Olympics version, called Sport Climbing, will be part of the Summer Games in Paris a month later. The North Face is sponsoring some teams in the competition.
by Richard Whitman on Mar 5, 6:22 PM
WeAre8 offers video advertising on an opt-in basis and pays viewers a small fee for each ad they watch. Assembly has already placed campaigns for clients such as Amika and Lenovo.
by Richard Whitman on Mar 4, 8:33 PM
That's based on a survey by Stagwell's Harris Poll for Bloomberg. Leading the list of acceptable chores, per the survey-doing the laundry. Close to half (43%) say it's okay to do laundry in between zoom meetings while working at home.
by Richard Whitman on Mar 3, 4:06 PM
King Charles bestowed the honor on Read at the beginning of the year. Activists are opposed based on WPP's service to major environmental polluters like Shell and BP.