• Native Ad Spend to Hit $22 Billion in 2017
    What you and I call native advertising, John Oliver once called "repurposed bovine waste."
  • Boston Ad Vet Mark Boles Joins 451 Marketing
    Most recently, Boles served as a business advisor and consultant to various ad agencies and management consulting firms.
  • PR Agency Thinks Marketing And Communications Industries Have Important Role in Combatting Fake News
    According to a new study, 82% of Americans register concern over fake news and 71% say it contributes to incivility.
  • Agencies, You Might Be Working With A New CMO Even More Often
    A new study from executive search firm Spencer Stuart claims the average lifespan of a chief marketing officer has declined for the second year in a row.
  • WPP's Landor Gets New Boss For Chicago Office
    Joining the North America leadership team, Lori Gross will oversee strategy and growth opportunities for the Chicago office and act as an advisor across Landor's other regional offices in Cincinnati, San Francisco, and New York.
  • Up to $16.4 Billion Could Be Lost to Ad Fraud in 2017
    That's according to a study from Adloox commissioned by WPP-backed agency The&Partnership along with its media entity, m/Six.
  • RPA Campaign Used Apple's AirDrop to Connect With Potential Recruits At SXSW
    So, one by one, the agency spammed -- ahem -- "reached out" to those interesting and innovative people by AIrDropping in locations in and around the various panels, events and job markets those people would be attending.
  • Mom Heads Back to Work Through CP+B 'Returnship' Program. Another Mom Calls Bullshit. CP+B CCO Defends Program
    Oh there's nothing more we like than a good industry cat fight. And that's what seems to be happening over in London after Sarah Shepard, mother of three, decided to return to work at CP+B London.
  • Because There's An Award For Everything, Let's Celebrate DeVito/Verdi's 'Best in Show' Service Award
    It's no secret that awards in the ad industry are like self-esteem-building participation awards given to every kid for just for showing up.
  • Despite Outpouring Of Support On International Women's Day, Ad Industry Still Not Doing Enough
    This flurry of activity is not enough according to industry activist Cindy Gallop, who told Campaign: "We are seeing virtually zero change."
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