• Publicis Bought The Monkees!
    Oh wait, not The Monkees. Are any of them even still alive? No -- Publicis just bought France-based digital and social marketing agency Monkees. The agency will become part of Publicis Activ but will operate under the Monkees brand and be headed by by Frédéric Caussin and Manuel Godeux, the two founding managers of Monkees.

    Monkees currently employs 25 people and works with clients in mass retailing and specialized distribution, auto manufacturing, health and sport. 

    Of the acquisition, Publicis France VP Nicolas Zunz said:  "Monkees is an agency we have had our eye on ...
  • Nationwide Severs Retainer-Based Relationship With Moxie, Agency Closes Columbus Office

    There's been a lot going on with Nationwide and its relationship with its agencies over the past few months. While its relationship appears to be solid with McKinney, things are not going so well regarding its relationship with Moxie.

    Confirming this, a statement from Moxie CEO Suzy Deering reads: “While Moxie will continue to work with Nationwide, it will no longer be on a retainer basis. Given this shift, we’ve begun the process of closing our Columbus office. Accounts currently serviced out of that location will be handled by our Pittsburgh and Atlanta offices. We are very ...

  • Mark Reed Takes One More Step Toward Replacing Martin Sorrell
    WPP has named WPP Digital CEO Mark Read Global CEO of WPP's Wunderman, succeeding Daniel Morel.
  • CP+B Completes Shift Away From Global CCO, Names Gustavo Sarkis CCO For Miami Office

    Former TBWA LA Creative Director Gustavo Sarkis has joined Crispin Porter + Bogusky and will lead creative for the agency's Miami office. When at TBWA, Sarkis worked on Gatorade and helped the agency win the Adidas World Cup account.

    At CP+B, Sarkis will head up all creative aspects and accounts in the Miami office including Infiniti Mexico and The Miami Dolphins. 

    The hire rounds out a shift the agency has made away from an agency-wide, global CCO to CCOs for each individual agency office. This shift began last January when worldwide CCO Rob Reilly ...

  • Fallon May Have Lost Cadillac and Purina, But That Didn't Stop Them From A Huge Comeback
    So "Advertising Age" is out with its Agency A-List list. You know, yet another industry self-esteem award.
  • Creative Hijacks Agency Hashtags On Instagram To Score An Interview

    Have your agency's Instagram hashtags been hijacked? Are you seeing a giant ad when you view images with your hashtag created by Dutch creative student Max Kurstjens? Well then he's identified you as a place he'd like to work. You see, Kurstjens, like every other creative trying to break into the business, is sick and tired of you all ignoring him and his creativity.

    So Kurstjens took it upon himself to get noticed. He created several different Instagram accounts and uploaded a collection of images that formed a large composite image that would be viewable to ...

  • Nissan's Fred Diaz Explains the Brand's Dad-Themed Super Bowl Campaign

    If you haven't yet noticed, Dads appear to be a major theme brands and agencies are going with for their Super Bowl ads. Toyota has launched #OneBoldChoice, Dove has launched #RealStrength and Nissan has launched #WithDad. While each approach is a bit different, the theme is decidedly all about Dad.

    Of the direction Nissan took, the brand's SVP of Sales and Marketing Fred Diaz said the direction had nothing to do with the latest NFL domestic violence situation saying, "Nothing with the NFL had any part of our decision in any way. We started concepting ...

  • Hershey's Launches Legal Attack Against Cadbury And May Part Ways With Arnold and Havas
    The brand that makes stuff that barely has any actual chocolate in it wants to look beyond Arnold and Havas.
  • Bannersnack Further Dumbs Down Creativity With 'Professional' Banner Making Tool

    Bannersnack, a startup that aims to make online advertising smarter, has launched Bannersnack-for-Agencies, a platform for advertising professionals. Within the service, agencies get both a professional banner maker app and a DSP for their ad campaigns. 

    Bannersnack aids creative collaboration and aims to speed up creative production. It allows creatives to quickly sketch ideas with...oh wow...professional fonts, premium stock images and in app image editor. It's also got a built in collaboration tool allowing copywriters, art directors and designers to share their ideas with colleagues and clients.

    Of the launch, Bannersnack Head of Product ...

  • New Vertical Social Network For Marketers to Give AgencySpy Comment Section A Slap Upside the Head
    Hold the phone! I mean the mouse! Or whatever we "hold" now that no one uses the phone any longer. There's a new...wait for it...social network for marketers launching. Introducing Shocase. Basically it's a portfolio site for agencies and freelancers to show off their work. Yeah, that's never been done before.

    Oh but wait! It's a social network. There's interactivity. Interactivity, I tell you! Yes, you can get industry news, interact with fellow industry mates and...grow your network! As described to me, it's "LinkedIn + Pinterest + Facebook + YouTube rolled into one."

    ...
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