• Hedge Fund Investment In Interpublic Fans Flames Of Sale Rumors
    Activist hedge fund Elliott Management has taken a 6.7% stake worth about $570 million in Interpublic Group, in what could be a precursor to a sale. The $24 billion hedge fund, run by Paul Singer, made a regulatory filing on Thursday indicating that IPG's shares "are undervalued and represent an attractive investment opportunity." The firm said it wants to "engage in a constructive dialogue" with the company's board of directors. A source familiar with Elliott's stake in Interpublic said it is gearing up to push the company to the auction block with hopes of attracting IPG's larger competitors as buyers. ...
  • Arnold Is Selling Its Emmy But Doesn't Think A Woman Deserves It
    Arnold Boston is moving offices, and it would appear from a Craigslist post that they are selling an Emmy Award -- an "actual Emmy award, and a good one, too, not a crappy Daytime one" -- as part of the agency's moving sale. The ad reads, in part: "You have the trophy wife. You have the trophy car. From our vantage point, it looks like all you're missing is the trophy trophy. Well, the last piece of your carefully constructed facade is about to slide into place. You, sir, are about to win an Emmy. And when you casually mention ...
  • Maurice Levy Adjusts Expectations For 2014 Sales Growth
    Publicis is warning observers that it will be "very difficult" for the agency to meet its annual target of 4 percent annual growth after a lackluster second quarter stemming partly from the failed Publicis-Omnicom merger. Speaking to investors and the press Tuesday, Publicis CEO Maurice Levy said: "There is one point that we may have underestimated: the time that we devoted to the merger. That has certainly weighed on our performances." Net profit in the first half of the year fell 17% to $351.6 million on sales of $3.36 billion. While organic sales rose 0.5% in the second quarter, that ...
  • Epic Used Car Ad Brings Attention to Australian Digital Agency
    Jumping aboard the whole used car ad trendlet, Australian ad man David Johns has created a dubstep infused, pulse-pounding ad for his old 1999 Holden Barina which borrows heavily from every car ad cliche you have ever seen. The video, with over one million views since its launch July 13, ends with a plea to tweet Johns an offer or to visit BuyMyBarina.com on which the vehicle's "specs" are highlighted. The whole thing may or may not be a promotion for Johns' agency, Sydney-based digital agency Chimney Group. Tiny links from the BuyMyBarina site point to the agency's website. Either ...
  • McGarryBowen Can Blame Taco Bell For Its Pizza Hut Loss
    You know how you sometimes become infatuated with a person when you first see them and you think you've met your soul mate? And then they open their mouth and speak. And then their personality begins to grate. And then you can't stand to be in the same room with them. It would seem this is exactly what happened between McGarryBowen and Pizza Hut, which just dumped the agency and handed the account to Deutsch. The pair split after just 10 months together, a very short courtship in brand/agency terms. McGarryBowen started dating Pizza Hut after a review in September. ...
  • Martin Sorrell Thinks Rupert Murdoch Is The Martin Sorrell Of The Media Business
    So...Martin Sorrell spoke to Bloomberg TV's Trish Regan to share why he thinks Rupert Murdoch is the Martin Sorrell of the media business. In a video interview speaking about Murdoch's $80 billion bid to buy Time Warner, Sorrell said: "When Rupert moves, he usually moves successfully [ed. Ahem, except when he buys MySpace]. So I wouldn't -- it would be very foolish to bet against him. So I would say the deal has a lot to offer. It creates a very powerful combination -- U.S. cable and sports, obviously TV and film globally. HBO is a really interesting asset that ...
  • Agency Throws Birthday Party For Tiny Hedgehog In Self-Promo Video
    LA-based agency HelloDenizen is at it again. Following its successful Tiny Hamster Eating Tiny Burritos self-promotional video, the agency is out with Tiny Birthday For A Tiny Hedgehog. The video is exactly what you would expect. It's a miniature birthday party for a little hedgehog who is joined by some friends, two hamsters. The three sit at a table and devour the tiny little cakes in front of them. The video has 1.2 million views since its release July 8.
  • This Quiz Will Determine An Ad Agency's IQ
    Agencies beware! Marketers rejoice! Appropriately named IQ Agency is out with a multiple choice quiz, entitled the Agency IQ Test that allows marketers to rate their ad agency. Questions center on an agency's focus on paid, earned or owned media; content marketing; the handling of integration; style of delivery; propensity to be safe, risky or original when it comes to creative; knowledge of trends and more. Scores of the ten-question quiz can then be shared via LinkedIn or Email. The quiz is fun but it's no joke. It asks some very serious questions and just might get you thinking, as ...
  • Marketing Firm Dangles $250,000 Virgin Atlantic Space Flight As Recruitment Bait
    Well this certainly tops all the agency recruitment efforts we've ever seen. Seeking the "world's most creative mind," San Francisco-based video marketing company, Virool, is launching a global creative talent search. "Launching" is the key word here. The Virool "Race to Space" calls for creative minds to generate their most original space-themed video campaign. The winner will "boldly go where no agency or brand has gone before" hopping aboard an all-expenses paid trip aboard the Virgin Galactic's first commercial space flight. It's valued at $250,000. That's some sweet coin and we wonder if the winner will bargain for the cash ...
  • Will Mainstream Agencies Ever Fully Adopt Performance Marketing?
    Way back in 1994 when the World Wide Web had marketing prognosticators predicting the death of traditional advertising's less-than-exact methods of ROI and the rise of internet-based ROI nirvana, who would have thought 20 years later, we're still pretty much doing things the same way and have yet to perfect the science of ROI. While we may never truly get there, a rising class of ad agencies-that is performance marketing agencies--think they are close to reaching that nirvana. There aren't many mainstream agencies of this ilk out there but LA-based KPI Boutique has recently launched a new model that's based ...
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