Friday, September 19, 2014
  • Hearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets

    Hearst Corp. has announced the launch of a new digital development unit in Silicon Valley to build new apps and services across the publisher's diversified media properties. Leading the new group will be Rick Marini, formerly CEO of online professional networking startup BranchOut, which Hearst acquired assets from along with its technology team. ...Read the whole story

  • Time Inc., Newspaper Guild Clash Over Outsourcing

    On top of declining print circulation and ad revenue, you can now add labor trouble to Time Inc.'s list of problems. On Friday, the Newspaper Guild of New York, representing over 200 Time Inc. employees, fired a broadside attacking the publisher's proposal to outsource hundreds of editorial jobs -- resulting in what the publisher claims is a legal impasse with the union. ...Read the whole story

  • NFL Plans To Change Player Conduct Policy As P&G Cancels Promotion

    With the backdrop of yet another NFL marketing partner suspending activities or promotions, NFL commissioner Roger Goodell now says he got it wrong when he stated that the league isn't close to losing any sponsors. On Friday, Procter & Gamble said it was cancelling a major breast cancer awareness promotion it had been planning with the NFL, the latest sponsor responding to the NFL's growing problems. ...Read the whole story

  • C3 Deals Help NBC Win Season

    NBC won the 2013-2014 TV season in terms of program ratings, as well as the key metric for advertisers, largely due to pegging their media deals to -- C3. NBC was also helped by the Winter Olympics, as well as regular prime-time series "Sunday Night Football" and "The Voice." ...Read the whole story

  • OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'

    In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name to Digital Content Next. The trade association, formerly known as the OPA, says it is making the move because there are broader issues confronting how its members distribute content and monetize it from marketers and consumers, but the simpler truth may be that the words "online" and "publishing" may have become passe, and less than relevant in an era of media ubiquity. ...Read the whole story

  • Titan Wins Seattle-Area Sound Transit Contract

    Global transportation advertising company Titan has won a new, 10-year contract with Sound Transit, which serves the central Puget Sound area with buses, light rail lines and commuter rail services connecting Seattle, Everett, Tacoma and Bellevue, along with a number of other towns and neighborhoods across King, Pierce and Snohomish counties. ...Read the whole story

  • Mag Bag: With 'Parade' Buy, Athlon Taps Big Markets

    Earlier this week, Athlon Media, publisher of newspaper-distributed magazines including "American Profile," "Relish" and "Spry Living," announced the acquisition of "Parade," one of the country's oldest and most widely distributed newspaper supplements, from Advance Publications. It marks a big expansion for Athlon, but it's not quite a marriage of equals, as the companies previously focused on different markets. ...Read the whole story

  • Simmons Loses MRC Accreditation, 'Declines' Cited

    In a potential blow to its credibility, Simmons has lost Media Rating Council accreditation for its National Consumer Study, including the National Hispanic Consumer Study. The MRC said the decision followed an independent audit, which found declines in its service performance and metrics. The study has been accredited since 2005. ...Read the whole story

  • Facebook News Feed Stresses Timeliness, More Trending Stories
  • TVGN To Transform Into POP
  • Digital Video Views On Rise
  • Forecast Finds Ad Spend On Facebook Exceeds Time Spent
  • Research: Credible One-Message Ads Work Best
Marketers To NFL: 'Do We Have Your Attention Now?'

Listen, NFL executives: Anheuser-Busch isn't happy. Neither are McDonald's, PepsiCo, Campbell's Soup, and Visa. A-B started the ball rolling: "We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season," said ...More

  • Breed A Bully, And Guess What? That's What You Get

    I find it fascinating that fans of the NFL who scream for blood and loudly cheer career-ending hits on Sunday are surprised when players carry that instinct -- and training -- to inflict pain into their ...More

  • Attention: Nothing Else Matters

    There is a limited amount of human attention in the world. Every day the same amount of attention is created (number of people multiplied by number of conscious hours). Everything meaningful in life requires attention. Laughing, ...More