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MediaDailyNews Issues
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MediaDailyNews - Wednesday, Feb. 22, 2012
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Interactive, Addressable Ads Slow To Impact Marketplace by Steve McClellan
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NCM Media Networks Holds First Upfront by Wayne Friedman
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CiCI's Pizza Launches TV, Digital Campaign by Steve McClellan
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Clear Channel Media Registers 5% Uptick by Erik Sass
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Comcast Strikes Indy Network Deal by Wayne Friedman
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A.H. Belo Ad Revs Sink 5% by Erik Sass
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Study Links TV Content To Ad Value by David Goetzl
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Comcast Debuts Xfinity
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Mullen Lands U.S. Cellular
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Droga5 Adds Two+ Investors: Silverman, Pittman, Others
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Online Privacy Is A Brand Issue Commentary by Mike Bloxham
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MediaDailyNews - Tuesday, Feb. 21, 2012
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John Dimling Speaks For Attribution, Former Nielsen Chief Goes From C3 Ratings To C3 Metrics by Joe Mandese
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Viggle Acquires Loyalize To Engage Live TV Viewers On Mobile by Laurie Sullivan
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Radio Holds Steady For 2011 by Erik Sass
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RFI Ads Up Engagement For Interactive TV by David Goetzl
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MPG Snags MediaVest's Warren, Hopes To Make Some Rain by Steve McClellan
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Non-Turner Subs Pay To Stream NCAA Tourney by Wayne Friedman
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Knology Passes Retrans Charges To Cable Customers by David Goetzl
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Publicis, Dentsu Sever Strategic Alliance by Steve McClellan
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'Idol' Loses Reins On Ratings, Bested By "Bang' by Wayne Friedman
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Newman Named President, Ogilvy Chicago
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The Next Agency Holding Co.: APCO, Acquires StrawberryFrog
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Presentation Skills Workshop: Helpful Pointers Commentary by Barry Lowenthal
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MediaDailyNews - Friday, Feb. 17, 2012
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ANA: TV Media Budgets Up, Aided By STB Data by David Goetzl
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TV Dominates Multiscreen World by Steve McClellan
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Arby's Rebounds With Engaging Multiscreen Ad Strategy by Steve McClellan
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Ad Tracking Goes Digital, Could Save $1B by David Goetzl
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Discovery Posts 9% Gains In '11 Revs by Wayne Friedman
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DirecTV Gains In Revenue, Subscribers by Wayne Friedman
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Publicis Buys Back From Dentsu, Holding Companies Continue JVs by Joe Mandese
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Mag Bag: 'Domino' Returns With Special Edition by Erik Sass
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Horizon Taps MediaVest's Fields, Will Oversee Siemens, Columbus
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Lin Also Scores TV, Social Media Win
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Radio: America's Forever Companion Commentary by Mary Beth Garber
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Being A Target Inside Of Target Commentary by George Simpson
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MediaDailyNews - Thursday, Feb. 16, 2012
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Omnicom Group Takes Resolution Global To Optimize Data, Search by Steve McClellan
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New OOH Buy Mortgages The House, Literally by Erik Sass
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TV Retrans Fees Soar 27% by Wayne Friedman
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Despite Q4 Slips, Comcast, NBC Revs Up For 2011 by Wayne Friedman
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Digital Viewing Of Traditional TV Rises by Wayne Friedman
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Oscar Advertisers Include Movie Studios, MetLife by David Goetzl
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CBS' Ad Base Holds Steady, Retrans Sees Uptick by Wayne Friedman
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Testing: Industry Wants Cross-Platform Metrics For Video by Steve McClellan
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Travel Channel To Debut 3 New Series by David Goetzl
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Twentieth TV Names Wussler VP, Sales
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Spike TV Digs For Buried Treasure
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MediaDailyNews - Wednesday, Feb. 15, 2012
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Starcom Vet Boothe Named Spark CEO by Steve McClellan
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Omnicom Revs Rocket 10.6% In 2011 by Steve McClellan
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To Win Some Hearts, Agency Makes A Play For The Sole (Two At A Time) by Joe Mandese
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Digital Radio Overcomes Major Ad Hurdle, Pandora Fails To Get Out Of Black Box by Joe Mandese
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Arbitron To Measure Radio Streaming, Regain MRC Accreditation by David Goetzl
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Oscars Avoid Ad Clutter, Estimated $1.7M Per 30-Second Spot by Wayne Friedman
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Akoo Acquires Theater For DOOH Network by Erik Sass
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NBC's 'Voice,' 'Smash' Beat CBS by Wayne Friedman
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OTT TV Numbers RIsing by David Goetzl
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Florio To Advanstar Fashion Group CEO by Erik Sass
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Correction: Union Bank Hasn't Selected Media Partners
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S&S Australia WIns Big W
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Making Noise: A Conversation With Combe's Tom Cunniff Commentary by Bill Duggan
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So Much More Than An Ad Commentary by Mike Bloxham
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MediaDailyNews - Tuesday, Feb. 14, 2012
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Union Bank Awards PHD Media Duties by Steve McClellan
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Ad Shop Gyro Names Lefkowitz Media Head by Steve McClellan
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Grammys: Ratings Strike High Note by Wayne Friedman
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NAB Favors Blackout Rules, 5 Senators Oppose Them by David Goetzl
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Lionsgate Kicks Off Originals: 'Lilyhammer,' 'Anger Management' by David Goetzl
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Rave Cinemas Debuts Digital Signage Network by Erik Sass
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NBC, Google Kick Off Olympic Research Initiative by Wayne Friedman
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Avis Taps Spark For Media Duties by Steve McClellan
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Oprah Apologizes For OWN Pitch by David Goetzl
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MSNBC's Scarborough To Write 'Politico' Blog
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Double-Digit Revenue, Profit Growth For Omnicom in 2011
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Dentsu Reports Improvement, Cites Increasing Demand For TV
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Geomentum, NDX Enter Long-Term Newspaper Data Deal
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Alisa Alexander (Monnier) Joins Wrapports
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MediaDailyNews - Monday, Feb. 13, 2012
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ABC, Not Facebook, Is Ad Industry's Overall Favorite Media Brand by Joe Mandese
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Gannett Offers Buyouts To Community Newspaper Staffers by Erik Sass
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Smart TV Uses Metrics To Refine Advertising by David Goetzl
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'Chicago Tribune' Erects Pay Wall by Erik Sass
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Initiative Wins Sonos Media Business by Steve McClellan
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Online Video Drives Higher Returns On Top 10 Super Bowl Ads by Wayne Friedman
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CPG Marketers Need Better Shopper Strategies by Steve McClellan
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TV Loses $8B By Not Utilizing HD Ads by David Goetzl
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Close Rivalry As 'Idol' Battles 'Bang' by Wayne Friedman
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TBS Greenlights 'Sullivan and Son'
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Ad Council Marks 70th, Launches 'Riveting' Facebook Campaign
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Tic Tac Erects 300-Foot Times Square Billboard
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MediaDailyNews - Friday, Feb. 10, 2012
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WPP's MJoule Enters China's Mobile Market by Mark Walsh
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Interpublic Wins Reckitt Benckiser's German Media Duties by Steve McClellan
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Scripps Screens Solid Cable Revs, Up 11% by Wayne Friedman
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Brands Must Craft Specific Messages To 'Empowered' Consumers by David Goetzl
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Advertisers Favor Political Spots In HD by Wayne Friedman
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Sirius XM Hears Revenue, Subscriber Rise In 2011 by Erik Sass
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Mag Bag: GfK MRI Launches Starch Digital by Erik Sass
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A&E Turns To FreeWheel For Mobile Ads by Mark Walsh
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Zimmerman Wins Hotel Account
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Hearst Boosts Stake In Credit Rater Fitch To 50%
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The Power of Price Metrics Commentary by Lawrence S. Fried
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Is 'Like' Any Measure of Success? Commentary by George Simpson
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MediaDailyNews - Thursday, Feb. 9, 2012
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Publicis Expresses 'Regret,' Sour Grapes Over GM Loss, Says It Was Only 0.5% Of Its Business by Joe Mandese
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Internet-Only TV Homes Surge 22.8%, Spend 9% Of TV Time Online by Joe Mandese
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Time Warner: Slight Rev Rise Overall, More Attention To Cable by David Goetzl
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Magazine Circs Fall In Second Half Of 2011 by Erik Sass
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PHD Wins VMware Media Duties by Steve McClellan
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Accused Agency Defrauder Plea Bargains To Avoid Trial by Steve McClellan
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Super Bowl Sex Divide: Men Remember Game, Women Ads by Wayne Friedman
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Sinclair: 2011 Revs Dips, But Ad Uptick Expected In '12 by Wayne Friedman
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Fox Q2: Network Fall Ratings Growth Means Higher Ad Revenue by Wayne Friedman
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'Motor Trend' Launches YouTube Channel by David Goetzl
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NickMom To Debut 'Fifth Hour' by David Goetzl
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Oscar Awards Are Sold Out
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MediaDailyNews - Wednesday, Feb. 8, 2012
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Rentrak Signs Interpublic To 'Milestone' Deal, Will Use Ratings As 'Trading Currency' by Joe Mandese
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Many Marketers Need An Image, Reputation Makeover by Steve McClellan
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Oscars Sold Out, Pricing Up Slightly by David Goetzl
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Prime-Time Spots Up 2%, Fox Leads Network Pricing by Wayne Friedman
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Belo: Revs Down, But Spot Ads Up by Wayne Friedman
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First Super Bowl Webcast Draws Over 2 Million Viewers by Wayne Friedman
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McClatchy Revenues Dip Nearly 8% by Erik Sass
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'Smash' Produces Solid Performance, 'Voice' Sings by Wayne Friedman
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Horizon Promotes Rosenberg, Duff In L.A.
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Kinetic Promotes Krupp, Bove To Leadership Team
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Disney's ABC, Univision Mull News-Channel Launch
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Ziff Davis Enterprise Sold, Most Staffers Cut
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NATPE Begins Search For New CEO, Korn Ferry Will Lead
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Interactive TV: Over the Top, or Just Not? Commentary by Manish Bhatia
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The Power To Read Emotions Commentary by Mike Bloxham
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