Wednesday, August 27, 2014
  • Bauer Unveils Digital Media Group

    Celebrity weekly publisher Bauer Media U.S. has created a new division within the company focused on the publisher's digital assets, with an eye to expanding its online offerings. Bauer Xcel Media will develop new products catering to the rapidly changing media consumption habits of teens and young adults. Leading the Bauer Xcel Media group is newly appointed president Christian Baesler. ...Read the whole story

  • Ad Market Tracker SMI Taps Nielsen's Grunther To Head Media Ops

    Madison Avenue ad spending market tracker Standard Media Index is staffing up as part of an overall expansion, naming Scott Grunther head of its media sales and servicing operations. Grunther, a long-time media research executive, will serve as executive vice president-media and will focus on helping media companies get the most leverage out of SMI's data, which pools actual media-buying data directly from the data processing systems of agencies that currently represent about 80% of Madison Avenue's media-buying power. ...Read the whole story

  • WPP: Xaxis Less 'Trading Desk,' More 'Audience Buying Model'

    The world's largest buyer of media, WPP Group, is repositioning itself as the world's largest buyer of audiences. That's the perspective some Wall Street analysts are advising investors to take following WPP's second-quarter earnings report, and the emphasis it has been putting on the role of its programmatic media unit Xaxis, which it sees less as a "trading desk" and more of an "audience buying model." That might seem like a subtle difference to some outsiders, especially since agency trading desks fundamentally buy audiences on open exchanges and in private market deals by using data and technology, but it is ... ...Read the whole story

  • California Requiring Kill Switches On All Cell Phones

    Following Minnesota, California is now the second state in the U.S. to require that smartphones come with a built-in "kill switch." The measure requires phones made after July 1, 2015, include a feature that allows phone owners to remotely deactivate their devices until they are located, and is the strongest effort yet to halt smartphone theft. In some California cities, that's said to account for 50% of crimes. ...Read the whole story

  • State Farm Enlists SNL Favorites

    The integrated campaign marks the start of a relationship with Lorne Michael's media and entertainment company, Broadway Video Entertainment and its Saturday Night Live properties as SNL celebrates its 40-year anniversary. ...Read the whole story

  • Netflix Petitions FCC To Deny Comcast-TWC Merger

     Netflix filed a petition to the FCC demanding that it deny the proposed merger between Comcast and Time Warner. The 256-page document claims that it would result in "serious public interest harm," and no discernible public benefit. Netflix cited several examples of harm already inflicted on it by Comcast or Time Warner Cable. For one, Comcast has used network congestion as an excuse to "shift Netflix traffic to paid interconnections," It also argued that data caps have been used as a tactic to deter consumers from third-party streaming companies like Netflix or Hulu.  Netflix wrote that a merged cable giant would have ... ...Read the whole story

  • For Emmys, Social TV Is Growing Up

    L'Oreal Paris used the night to carve out new digital territory for itself, partnering with the StyleHaul network for the launch of their Destination Beauty channel. StyleHaul influencer Evelina Barry, for example, created a video of how she created her own red carpet look for the night. ...Read the whole story

  • Mobile RTB Spend Up 69% Quarter-Over-Quarter

    Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compared to Q1, according to Smaato's most recent Global Mobile RTB Insights report. In addition, the number of mobile RTB auctions increased by 35% quarter-over-quarter. ...Read the whole story

  • Clear Channel, Mario Lopez Expand Partnership
  • Millward Brown Acquires InsightExpress To Bolster Digital Measurement
  • Facebook Planning A DSP Launch?
  • Instagram Debuts New App To Enhance Videos
  • NSA Search Engine Shares Data Across Government Agencies
The Future of Retail: What Technologies Will Help Take On Amazon?

What retailers need are technologies that help them transform a retail store experience into something as convenient and seamless for the consumer as a visit to Amazon. They should allow them to receive timely offers or ...More

  • A Very Good Emmys Telecast Was Sadly Relegated To The Dog Days Of August

    The always agreeable and effortlessly charming Seth Meyers certainly isn't afraid to bite the hand that feeds him. Those of us who attended NBC's upfront presentation in New York City last May can readily recall the ...More

  • Revenge Of The Nerds

    Nerds seem to having their cultural moment. "The Big Bang Theory," a show about four nerds and the women who love them, is the highest-rated scripted show on television, and its star Jim Parsons just won ...More