Thursday, July 31, 2014
Forget CPM - It's Time For Time To Be The New Metric

Move over, CPM -- you were convenient for a while, but there's a whiff of mistrust about you and your stablemate, CPC. Time, then, for time and audience share -- those broadcast metrics -- to enter ...More

  • 3 Emerging Best Practices For Finding Your Audience

    When we place media under the assumption that a person's defining characteristics are their demographics, our ads can never speak to them in terms they will find meaningful. Media targeting is evolving, and potential consumers can ...More

  • Viagra In An Age Of Sarcasm

    "This is the age of taking action," says the announcer in the Viagra commercial I caught on TV this week. And really, is there anything more awkward and poignant, more can't-win-for-losing, than showing these winky male ...More