• 4 Email Tips That Are 'On Fleek'
    I was introduced to a glossary of millennial terms last week by a co-worker. ("on fleek" means "on point," if you didn't know already, BTW.) Now let's shake up your traditional thinking of email marketing with a couple of tips learned by making more mistakes than I care to admit.
  • Giving Thanks To Email
    Having worked on the client and consulting sides of the business across several verticals and as an adjunct professor of digital marketing, I've seen all possibilities for our beloved channel. And even with all those experiences, for me working in email marketing never gets old. After years of working in this space, here is what I am most grateful for when it comes to email:
  • Deliverability: Are Marketers Applying Yesterday's Approach to Today's Problem?
    Inbox placement rates fell in 2015 from 2014. Why? Maybe because marketers haven't kept up with inbox placement's recent evolution. The rules of deliverability have changed over the last few years.
  • What's In Your Email Marketing Toolbox?
    The right tools save time and effort and produce better results, whether you are installing an irrigation system in your backyard or deploying an email-marketing program. Many email marketers are less productive when they fail to take advantage of dozens of specialized tools. Perhaps they simply aren't aware of them -- or they may think getting by with a homegrown system gets the job done just fine. Here's my list of roughly 50 types of tools suggested by my experience or by fellow email marketers and members of the Only Influencers community of email folks.
  • Capitalizing On Browse & Cart Abandonment
    Someone hits your site, they browse, then maybe put something in the cart and leave. That represents 68% of your visitors, according to Baynard Institute. There are many reasons for abandoning carts, according to Statistia:
  • Retail Email Strategies To Help You Survive November
    On your mark, get set... go! The holiday season is officially here, and email marketers everywhere are already feeling the pressure of the season, which is much like sprinting a marathon. Here are some tasks to consider to help make the most out of this critical time of year.
  • Are You Tapping Your Inner Contrarian?
    Marketers tend to prefer what's safe, deploying what I call "generally accepted best practices" (GABPs), because everyone else does it. Granted, that approach is less risky. You can point your boss to hundreds of examples from other brands when she asks why you want to add a pop-over opt-in form when someone visits your website's home page. The oldest joke in email marketing is that the answer to every question is "It depends, and test it." But this adage is as true today as it was when I joined the industry in 2001. What works for one company, or even ...
  • Leveraging Email For Pro-Active Customer Service
    Awaiting late delivery of her daughter's Halloween costume, Kara realizes again that email is a great channel to manage customer expectations.
  • 4 Ways To Think About Halloween And Email Marketing
    Did you carve a pumpkin? Buy a costume? Load up on candy? Decorate the house? You aren't alone, according to Statista. Last year consumers in the U.S. spent over $6.84 billion in Halloween expenditures, with $2.79 billion in costume sales alone. To draw on the Halloween theme, what better way to prepare for the week than provide a few themes that you can play with?
  • The Four Ghosts Still Haunting Email Marketing
    In recent years, email has experienced quite an evolution - a seismic shift, made possible by innovation and astute strategies. Even with this shift, I still hear certain ideas that are quite archaic. Here are four "ghosts" that still haunt email marketing today.
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