Wednesday, September 2, 2015
by Wed, Sep 2, 2015

Random Android App of the week: Samsung Electronics UK and the Royal Shakespeare Company teamed up to create RE:Shakespeare, an app featuring actors who break up long scenes from Shakespeare plays into manageable chunks for kids 11 to 14 years old. The app features interactive games and videos and is hosted by David Tennant. It also stars actress Tamsin Greig, beatboxing artist Shlomo, rapper and poet Akala, and director Iqbal Khan. Each participant takes difficult Shakespeare lines and reinterprets them into fun lyrical challenges, helping students to interact with Shakespeare in a unique, yet educational way. The app has three interactive sessions -- Play, Practice and Perform -- each designed to encourage a particular type of learning. Kids can star in their own Dubsmash-style music video and perform on a virtual Royal Shakespeare Theatre stage in Stratford-upon-Avon. The app, created by Cheil and UNIT9, is available for free on Google Play.

Toronto-based Red Lion has revamped its website, making the layout explorable in a way that's similar to Google Maps or Street View. And it's mobile-friendly, allowing users to navigate digital cities by tilting and moving their mobile devices in different directions. The site was created in-house over the course of five months and signals a rebranding by the agency. Visitors to the site first see a view from the top of buildings. Each building is clickable and represents a different department from the agency, like creative work, beliefs and general information.

Destination XL launched a trio of ads where men feel superhuman in the "You're Looking Good" campaign. DXL gives men with waist sizes 38 and up affordable and extensive clothing options that are stylish and well-fitting. In the first ad, seen here, a man finds a blazer that fits great, making him feel like a rock star. Another ad shows a man scoring a sweater vest, making him feel like the star football player, with his wife the cheerleader. See it here. In the final ad, shown here, a man feels he has super-hero powers after finding the perfect suit. The Richards Group created the campaign.

Snickers launched an outdoor campaign earlier this summer as part of its "You're not you when you're hungry" campaign that highlights actual mistakes found throughout New York City. Stickers for Snickers were placed aside some epic fails -- perhaps installed by workers who needed a Snickers. There's a lock placed inside a door handle, so good luck getting your key in; an enter sign next to a do not enter sign; an arrow pointing bicyclists up a railing; and a railing slanting upward for stairs going down. See the mistakes here, here, here, here, here and here, created by BBDO New York. And if you spot your own mistake in the world, snap and post it online using the hashtag #hungrymistakes.

Home shopping channel EVINE Live got ready for the upcoming football season Tuesday morning by welcoming Seattle Seahawks running back Marshawn Lynch, on a live broadcast to sell Skittles. The die-hard Skittles fan teamed up with host Allison Waggoner and spent more than five minutes selling wholesale-sized amounts of Skittles to fans, pre-lunch.  Anyone hosting an NFL kickoff party will have plenty of candy to go around. Watch the appearance here, created by Olson Engage.

The California Milk Advisory Board (CMAB) has shifted its  campaign focus with "Return to Real," a series of TV spots that launched last week. "Return to Real" places the happy talking cows on the back burner, replaced by a focus on wholesome food and the farmers who produce it. Each ad begins with a seductive highlight on a delicious food and ends with a focus on California dairy farmers and their cows. There's an ad featuring ooey, gooey grilled cheese, a buttered baked potato, a smoothie. and homemade pizza. Deutsch LA created the campaign.

Is this the new breakfast of champions? Ronda Rousey shows her sweet side as she takes down her Cinnamon Swirl French Toast Breakfast Sandwich in a 30-second ad for Carl's Jr. "Winning Combination" shows the breakfast sandwich interspersed with footage of Rousey and her championship belt, along with her kicking butt in the ring. The breakfast sandwich brings out Rousey's sweet and softer side -- she smiled. She really smiled! See it here, created by 72andSunny.

The 9/11 Day organization, a nonprofit that encourages good deeds and service on 9/11, launched a TV campaign leading up to the 14th anniversary that focuses on the children born on Sept. 11, 2001. More than 13,000 babies were born that day. A 60-second spot presents one such girl, named Hillary O'Neill, whose classmates lost parents or family members on 9/11. Despite being born on such a tragic day, Hillary is brimming with positivity, describing how much the world has grown since that tragic day as viewers see the marks in a doorjamb as Hillary herself grew through the years. Hillary pledges to do one good deed on 9/11, tying a pink string around her finger as a reminder. See it here, created by Grey New York.

The "science" is in: dogs can't read labels, so it's up to their owners to and feed them Castor & Pollux Natural Petworks. In an ad breaking September 1, we see an adorable pooch failing every reading test thrown his way. If he followed any commands onscreen, the dog would be rewarded with treats. A researcher with a clipboard waits patiently behind the dog, expecting the unexpected. "They can't read ingredients. You can," closes the ad, seen here, and created by TDA_Boulder, the agency's first work for the brand.

Random App of the week: This app isn't available just yet, but it's something most of us could use. Naked Europe partnered with LimitEar to launch, a website promoting the upcoming HearAngel app that will go into development later this year. HearAngel will monitor how someone listens to music and other audio, alerting them when they're close to overexposure and potential hearing damage. The website explains how the app works, and includes an audio player that simulates the effects of permanent hearing damage. Users can also sign up on the website to be kept informed of the release date of the app.

Did I just get emotional watching a surfing video? Yes, I did. Reef, a line of surfing equipment and apparel, launched a beautiful campaign highlighting things that are more important than winning a sports competition. The two-minute video introduces viewers to Nicolas Gallegos, a man who is unable to surf because an accident left him paralyzed. We also meet Martin Passeri, an Argentinian surfer who understands the important things in life. During the Argentine Surf Championship, Passeri, favored to win, did something unexpected: He took the waves with Gallegos on his back, enabling Gallegos to live his dream of surfing, if only for a few seconds. Passeri was disqualified from the competition, but he's a winner in my book. Watch the video here, created by McCann Buenos Aires.

Dell launched a BtoB campaign to raise awareness of its enterprise capabilities. "Future Ready" illustrates the future of business and technology to a target audience of C-suite execs and IT decision-makers. The debut ad, "Beat Again," is set in the distant future and shows tech's role in finding a new heart for a young girl. The girl's genetic makeup was stored in the cloud; using predictive analytics software, a match was found. The heart and the young girl made their way to the hospital, and the spot ended with Mom able to place her head on her daughter's chest and listen to her heartbeat. Watch it here, created by Y&R New York and VML New York.

LG Electronics dubbed its amusing TV spots promoting its smart TVs "The Science Behind." TVs may be smarter, but content watched on them is a bit more lowbrow. Each of the four ads begins with a serious voiceover explaining the technology inside these fancy, intelligent TVs -- as viewers watch goat videos, turn their TV into a fish tank, watch their cat follow the remote button and fall asleep during a TV show marathon. No rocket science necessary. M&C Saatchi Stockholm created the campaign.

Under Armour launched "Rule Yourself," a 60-second anthem for athletes everywhere, illustrating how a combination of hard work and discipline makes us all stronger. The stunning ad features NBA player Stephen Curry, ballerina Misty Copeland and golfer Jordan Spieth practicing their crafts. Each athlete is multiplied countless times, so it appears as if each is surrounded by an army of themselves, practicing their golf swing, dribbling basketballs or pirouetting. "You are the sum of all your training," closes the ad, seen here, and created by Droga5.