Random iPhone App of the week: Sparks & Honey launched n2, an app that curates a list of cultural daily trends, along with insights from Sparks & Honey's cultural intelligence system. Now, Next delivers up to five stories of the day (now) matched to trends that are transforming culture (next). Every story in now, next is categorized by trend, and shareable via Facebook, Twitter, LinkedIn, or email. Users can view a week's worth of content with one swipe, so if you skip reading for a few days, you can still access content. Monthly subscriptions cost $.99 and a yearly subscription is $9.99. Download the app here.
Stove Top stuffing launched a social media campaign targeting the demographic every brand vies for: Millennials. The brand spokesman is the Artisanal Hipster Pilgrim, a millennial himself who believes the notion of eating stuffing only on Thanksgiving is ludicrous. The first video, "Off the Menu," features the Artisanal Hipster Pilgrim adding stuffing to a couple's meal in a fancy restaurant. The pair didn't ask for stuffing, and the Artisanal Hipster Pilgrim doesn't work at the restaurant. See it here. "Turkey Feeder" shows our trendy pilgrim feeding pigeons Stove Top as opposed to bread crumbs. Needless to say, the turkeys also come calling. Watch it here. Another video, "Movie Night," shows the romantic side of the Artisanal Hipster Pilgrim. When it's date night with his lady, the pilgrim gives her a box of stuffing to snack on because popcorn is lame, people. See it here. CP+B created the campaign.
When the Christmas ornaments start talking, it's time to put down the eggnog. The New York Lottery launched a 30-second TV spot to promote its four new Holiday Scratch-Off games. A man decorating his Christmas tree says aloud to himself that he wishes for a wonderful holiday. The newly hung ornaments start talking to him, encouraging the man to take his chances on the New York Lottery's holiday scratch-off games. The ornaments are an eclectic bunch, from a talking pickle, shirtless Santa, and a beaver and reindeer made of popsicle sticks. When the man's wife asks whom he's talking to, the man emphatically yells: "Nobody!" Watch it here, created by McCann New York.
Who doesn't want to look professional and comfortable at the same time? Fruit of the Loom has heard your rallying cries and created the Professionals Collection, a line of sweat suits that readies men for the boardroom and living room sofa. A digital and social media campaign promotes the fleece sweats, with high-end attire like a jacket and tie printed on them. There are three options: Business Time, the Country Clubber and the Trail Blazer. Oddly enough, they each look stylish and realistic. Fruit of the Loom manufactured a limited run as prototypes to gauge consumer interest. Check out the custom website for more information and to watch a 30-second video. Users can provide Fruit of the Loom feedback by using the hashtags #ProfessionalsCollection or #NeedThisSweatSuit on social media. CP+B created the campaign.
Southern Comfort launched a music video for its first-ever song, "SHOTTASoCo." The video for the outrageously catchy tune stars Danny McBride as a man who travels the globe to have a drink with his lady. You could say that he soars. An animated version of McBride takes to the skies and flies across the world, in a custom wing-tuxedo, singing the SHOTTASoCo tune. Everything is "loco" in McBride's realm, which is convenient for rhyming things with "SHOTTASoCo." Be on the lookout for a peek into The White House's war room, when a McBride is detected flying through restricted airspace. Crisis is averted ad McBride makes it to the bar where his lady is waiting. See #SHOTTASoCo here, created by Wieden+Kennedy New York and directed by Jody Hill.
MapQuest can't solve all your problems, but it can help you navigate to happier times faster. The company launched a rebranding campaign with a pair of TV ads targeting a younger demographic. Each ad takes a light-hearted route and navigates a user out of traffic or toward a fun adventure. One man is down about his crummy roommate, so MapQuest helps him arrive at various happy places: on a massage table, at a taco joint and a weekend getaway swimming with dolphins. See it here. The next ad helps a man escape his version of hell, where he juice-cleanses regularly and sits in an extra hour of traffic en route to work. Watch it here. And feel free to use MapQuest as a verb; in fact, the company encourages it. Factory Design Labs created the campaign.