The latest star of Geico's "It's What You Do" campaign is the adorable Dora the Explorer. Exploring is her thing and she does it with an enthusiastic smile on her face. So when a group of tired, frostbitten explorers believe they will be the first to reach the South Pole, they feel a historic moment is upon them. Then Dora excitedly welcomes the group to the South Pole while her monkey sidekick Boots asks: What took you so long?" The deflated men turn back, taking their gloves off, hoping the frostbite will kill them quicker. See it here, created by The Martin Agency.
Apparently America has been clamoring for a taco emoji and finally a brand has stepped up and delivered. JustWink by American Greetings, with help from its agency Mullen, has created a socially-shareable taco emoji called Wink! It will be available on the Apple Watch today as part of the justWink app. Also today, to help promote its launch justWink is motoring around with a branded taco truck to visit Apple Store locations around New York City and handing out free tacos to the first consumers receiving their new Apple Watches. There will be chances to win a $400 Apple gift card to buy an Apple Watch. Those that don’t have the watch can download the free justWink mobile app, which also features a brand-new taco greeting card. Watch a teaser video here.
Method, the eco-friendly fabric and personal care products company, has launched “Style by Method” a brand campaign from the marketer’s digital AOR, Essence. The campaign promotes the brand’s new 4x Concentrated Laundry Detergent. It features original content to highlight how women can maximize, care for and style their wardrobe and includes partnerships with fashion brand ASOS and Refinery29. There’s also an earned media amplification component with the Clever Girls blogger network using the #stylebymethod hashtag. At the heart of the campaign is the method <3 ASOS collection, a 10-piece ASOS fashion collection. The featured clothing is modern, functional and, you guessed it, machine washable. Additional ASOS content includes a digital look book, stylist video series and an interactive care guide. Refinery29 will develop custom editorial features focused on how to take care of stylish clothing with Method. Surrounding the custom content are 15-second videos and banner ads, which were developed in partnership with digital agency, Mekanism. These ads, set in a “fashionable and quirky Method world, bring forth messy problems with a fun, clean happy solution."
Dafiti, the big Latin America online fashion retailer, has launched its own fashion collection, the Dafiti Collection, and has signed Brazilian models Alessandra Ambrosio and Marlon Teixera to “embody the style of the brand.” Ambrosio is also one of Victoria Secret’s “angel” models and currently ranked 8th on the Forbes list of top-earning models. She stars in the Dafiti advertising campaign wearing the brand’s “sexy and sporty street-style fashion.” In a shoot by photographer Bob Wolfenson, Ambrosio wears the Dafiti Ontrend line, which she represents. "We want to democratize the ‘smart fashion’ concept, delivering quality, style and affordability to a demanding and informed public, who not only want to buy fashion in a convenient way but also stay up-to-date on the latest trends,” said Malte Horeyseck, founding partner of Dafiti. The brand launched simultaneously with the opening of Dafiti's first concept store. In order to provide customers with a one-of-a-kind shopping experience, the company created a physical installation, mixing online and offline worlds on fashionable Oscar Freire Street in Sao Paulo.
New York-based ad agency True North Inc. has launched its first TV spot in Mexico for client Adlens, marketers of adjustable focus eyewear. To enhance authenticity, the agency shot the ad in Monterrey, Mexico, casting locals (most with no acting experience), and working without a script. The agency tapped Aurora Guerrero, an award-winning Mexican-American director, to shoot the ad, which can be seen here. The result, the agency believes, is work that is uniquely Mexican , and which captures cultural phrases and mannerisms that could not have been scripted.
Last year, Washington DC estimated that it had 19.3 million tourists and the region is hoping for even more this year, particularly during the spring. In order to encourage visitors, Destination DC, the lead tourism marketing organization for the nation’s capital, teamed with ad agency Fuseideas to introduce "Spring in DC,” an experiential event aimed at New Yorkers to generate awareness and increase travel to the nation’s capital to experience the National Cherry Blossom Festival.
The campaign took over a portion of the main terminal in NYC’s Penn Station., which serves over 600,000 commuter rail and Amtrak passengers a day, making it the busiest passenger transportation facility in the United States. Placement was designed to appeal to winter-weary New Yorkers that warmth and flowers will be arriving soon. The program also included a social media giveaway that offered a pair of free round-trip tickets via Amtrak to Washington, DC to one lucky winner to see the cherry blossoms in full bloom. The trip, from New York or Philadelphia, also included a two-night stay at the Topaz Hotel and $100 Gift Certificate to the Fire Fly restaurant.
The event, which began in March, received over 500 contest entries in six hours and over 1,400 visitors were served free coffee, espresso, and lattes while waiting in line.
Such campaigns help lure tourists to DC. In 2013, visitors spent $80.15 million as a result of its marketing campaigns according to Destination DC. The organization is a private, non-profit membership organization of more than 850 businesses.
Ever wish you had an office chair that would drive you to your next meeting or make a sudden turn so you could avoid talking to your boss? Look no further than the Audi Autonomous Office Chair. Accessories you expect in your car are brought to life in an office chair that's speedy, drives you to your next meeting and comes equipped with an air bag, just in case you collide with a pedestrian co-worker. This chair even knows when you're ready for your next coffee break and will drive you to the company coffee machine for a refill. Watch the video here, created by AKQA.
Reebok joined the fragrance world with its debut scent swet. I bet it's heavy on the salt. The fragrance was created in the fitness center at Reebok World Headquarters, taking two years to perfect. You can't just bottle human sweat, can you? Sort of. Reebok hired a top scent creator to gather actual drops of sweat from employees/exercise enthusiasts. While they worked out, the fragrance team collected the sweat. Fun job. Samples were then brought to a distillery and two years later, the perfect scent was created. A 15-second teaser video on Instagram shows athletes basking in their own sweat -- a few look like they're bathing in it -- and a still of the swet fragrance bottle. See it here, created by Venables Bell & Partners.
The latest TV campaign for Lowe's shows a man whose confidence was boosted so much by installing a bathroom sink by himself, he gets the courage to pitch his boss on his brilliant invention: the glow-in-the-dark cat hat. The office is pitch black, except for the cat's hat, so the employee can't see his boss' reaction: "It's not good," says the boss. See it here. Lowe's created an infomercial for the cat hat, and the 2,250 people who comment have a chance to receive a free one, along with a coupon good for a discount off their next purchase at Lowe's. Watch the infomercial here, created by BBDO New York.
Duluth Trading Co. developed the perfect pair of pants for homeowners and tradesmen sick of bulky tool belts weighing down their pants. Based on the brand's Fire Hose Work Pants, Duluth Trading's new Magnetic Fire Hose Work Pants are built with crushed Samarium Cobalt magnets directly embedded in the fabric. Nails, screws and tools can be placed anywhere on your legs -- wherever's most convenient. Talk about customizable. There's also a copper-lined pocket for your cell phone and credit cards, so your data won't be erased by the magnets. Read more about the pants here, created by ExponentPR.
I have a hard time understanding perfume ads for adults, but I get the gist of Fetch by Fetch, a poofume for dogs. The black and white ad shows dogs frolicking at the beach, while a breathy voiceover barks off dog mantras like: "Be the dog you really are" and "release your inner bitch." Those mantras can actually work for people, too. I bet the fragrance smells like grass, meat and fire hydrant. Once again, potentially interchangeable for people. Watch the ad here. The poofume is available exclusively at 3MillionDogs.com.
No joke, this video is hot. "Fifty Shades of Grey" could have used a steamy sword fight scene like the one found in this video for Wilkinson Sword razors. A couple showcases impressive sword skills as they lunge for one another in a large, empty ballroom. Blood is not lost in this dance; clothing is. The woman strikes first, slashing the man's shirt in half. After that, the woman loses her long skirt and jacket, with the fight continuing up a flight of stairs. When the couple are left in nothing but their underwear, the next accessory to be cut is the man's beard, leaving him with a mustache. The fight ends on the roof, with the woman pushing the man through a skylight. Luckily, he lands on a bed, with the woman joining him -- but she, no doubt, took the stairs. "Free your skin. Foreplay meets Sword play," closes the video, seen here. Watch a making of the video here. The video will run as an online pre-roll on YouTube and Unruly, with the making of video posted on Wilkinson Sword's social media account. Yes, real Wilkinson Swords were used in the video, created by J. Walter Thompson New York.
Cox Business launched an amusing TV spot that turns the tables on long waits at the "Doctor's Office." A patient takes advantage of her doctor's free WiFi and works while she waits. When the doctor is ready to see her, she tells the receptionist she'll be in shortly because she's getting a lot of work completed. The spot ends with the doctor asking if his patient is ready and his receptionist replies: "Not yet, but you're next." A scenario I would love to see play out in real life. Watch it here, created by FCB Chicago.
Match your room scent with your mood by visiting Air Wick's Scent Decorator website. Users scroll through a series of photos, ranging from pictures of family and flowers to nature settings and food. Once three pictures are selected, Air Wick determines your mood and lists the ideal Air Wick scents to match said mood. After choosing three pictures, my mood was deemed invigorating. I was shown a scent to invigorate me, along with some home decor tips and DIY projects to make a room look and feel invigorating. There are so many photo options to select, resulting in one of 16 moods. ScentDecorator.com will be updated as new Air Wick products are released and new DIY content is added. Droga5 New York created the site.
A video for Benjamin Moore takes playing with your food to another level, and those involved were paid to make this fantastic mess. What fun. The 30-second video shows a group of researchers, dressed completely in white, filling oversized squirt guns with colorful foods and crayons. The squirt guns were launched onto a canvas painted with Benjamin Moore paint. The end result resembled a Jackson Pollock painting and to illustrate the paint's durability, a researcher used a squeegee to write "only this can" among the muck. That's some impressive paint. See it here, created by The Martin Agency.
Miller Lite launched a 60-second brand spot called "Wonderful World" that encourages Miller Lite drinkers to be themselves. Whether you are bowling, celebrating after a baseball game or relaxing on the couch, any time is Miller time, as long as you are being yourself. There's a voiceover that tries to get all poetic and philosophical -- but I zoned out. "As long as you are you, it's Miller time," closes the ad, seen here and created by TBWA\Chiat\Day LA.