Hotels.com launched its second TV spot starring Captain Obvious instructing mobile users how to book a room using the Hotels.com app.
Hotels.com launched its second TV spot starring Captain Obvious instructing mobile users how to book a room using the Hotels.com app. I enjoyed this one better than the debut ad from last week. Captain Obvious is receiving some obvious eye contact from a hottie seated at the opposite end of a bar. The Captain pulls out his phone, readying to book a nearby hotel room on the fly. With the Hotels.com app, it's fast and easy. Sadly, the woman was making googly eyes at a dashing man standing behind Captain Obvious, so he just put his phone away and tried to play the mishap off. "Hotels.com. I don't need it right now," says the Captain at the end of the ad, seen here and created by CP+B.
The United Nations launched a website called "He For She," where men can take a stand and speak out against injustices to women. The platform houses a video of clips from actors Patrick Stewart and Matt Damon, along with archbishop Desmond Tutu discussing the inequalities faced by many women and girls worldwide. The site also encourages men to tweet their support for gender equality by using the hashtag #HeForShe or create and upload a video supporting women's equality that will air on the UN's YouTube channel. Monetary donations are welcome, too. Publicis Dallas created the site pro bono.
Reebok has replaced its recognizable vector logo with a delta symbol, to represent the brand's focus on fitness, regardless of what sport a person plays. The new logo will start appearing this month on Reebok training, running, outdoor, yoga, dance and aerobics apparel and shoes. A 2:30 video narrated by a Reebok executive explains the decision to change its brand positioning after 30 years and why the delta symbol was chosen. Rather than focus on outfitting athletes with gear to help their game, the brand is targeting the everyday person and weekend warrior to encourage them to do something challenging like participating in the Spartan Race or CrossFit events that Reebok now sponsors. The three sides of Reebok's delta logo represent the changes in a person physically, mentally and socially. See it here.
The latest ads promoting tourism in upstate New York launched this week, promoting recreational activities, like snowmobiling, and a visit to Cooperstown. In "Nervous," a young girl is afraid to ride a snowmobile with her dad at Tug Hill Plateau. She finally gives in, winds up loving it and leaves her family little room for a hot chocolate break. See it here. In "Chatterbox," narrated by Joe Torre, a father and son take a road trip to Cooperstown. On the ride there, the boy is quiet and withdrawn; after seeing Hank Aaron's uniform and Ricky Henderson's cleats, the kid can’t talk enough about the trip. Watch it here. Both ads are part of the state's iconic I LOVE NY campaign and will run in major markets, in-state and out-of-state, on early morning shows and cable networks. BBDO created the campaign.
I love when TV characters cross over and appear in shows other than their own. Imagine my excitement when advertising characters do the same. Ms. Brown M&M is in high demand, since the world wants to eat her. She searches for an insurance policy and after 15 minutes and no policy, the camera shows her insurance representative: the GEICO Gecko. Unfortunately, the Gecko would lose his job if he insured a delicious piece of chocolate, leaving Ms. Brown high and dry. To make matters worse for Ms. Brown, she bumps into GEICO's cheery "Hump Day" camel as she's leaving the building. See it here, created by BBDO New York. In addition to the TV spot, a social media campaign on Facebook and Twitter will continue the story of Ms. Brown's efforts to find insurance.
Get your motor running, car enthusiasts. A Viper muscle car stars in an ad for Gold Eagle Company's new fuel additive, STA-BIL 360 Protection, extolling its virtues. The car says, "I've enjoyed more stares than a small-town prom queen, but I've never been treated like this," referencing the treatment that protects the car's entire fuel system from corrosion. "Finishes what you start," closes the ad, seen here, and created by MARC USA.
Subaru launched a TV spot highlighting its Forester vehicle being named Motor Trend’s 2014 Sport/Utility of the year. A proud father gets odd looks from strangers as he drives his Forrester around town. Turns out, his car his decked out with balloons, streamers and writing, something that makes the dad smile, yet causes two policemen to turn their heads and look. As the dad returns home, greeted by his young children, we see the writing on the back of the car: “#1 Dad.” See it here, created by Carmichael Lynch.
This ad for Universal Orlando Resorts reminds me of the holiday-themed Apple ad from last year, with the teenage boy glued to his phone who created an emotional video. In "Best Ever," a family of four hit the resort for some roller-coaster riding, pool time and overall family bonding. Dad is concerned that his daughter isn't enjoying the moment, since she's constantly staring down at her phone. A sweet poolside gesture changes everything, when dad gets a text from his daughter, who is sitting three feet away. It's a series of photos taken by the girl, captioned: "Best vacation ever." See it here, created by TM Advertising.
Random iPhone App of the week: HarperCollins released an app designed to accompany the film experience of "The Hobbit: The Desolation of Smaug." The Hobbit: official visual companion app, lets users navigate a map of Middle-Earth in its entirety, while discovering facts about the characters, locations and artifacts from the films and books. Developed by Aardman Digital, the app will be updated with content for the next two years, including cast interviews and content for younger users. Users can download a free version of the app here, or purchase a more content-heavy version for $4.99 here.
After watching the debut ad from Travel Oregon's spring marketing campaign, I'm adding Oregon to my list of places to visit -- stat. "The 7 Wonders of Oregon" voiceover states, "Whoever named the Seven Wonders of the World never step foot in Oregon. So we see your wonders, world. And raise you seven of our own." The spot will air in cinemas and on television in Portland, Seattle, San Francisco, Boise and Vancouver, B.C. markets. Additional 30-second spots will focus on one wonder at a time and offer further suggestions for exploration. This is the most comprehensive marketing campaign Travel Oregon has ever produced, to date, and after seeing breathtaking images of Crater Lake, the Painted Hills, the Wallowas and Smith Rock, how could anyone not want to visit? Visitors are encouraged to share vacation photos on Instagram using the hashtag #traveloregon. Wieden+Kennedy Portland created the campaign, directed by Christian Sorenson Hansen and Chantal Anderson.
I didn't watch all of the Academy Awards, since it conflicted with a new episode of "The Walking Dead," but I did catch Pepsi's ad for its mini cans, which was my favorite ad of the night. "Mini Hollywood" shows what happens behind the scenes on a studio set. Whether it's a stuntman, assistant, actor, director or producer talking, a movie quote is being used in everyday conversations. Stars, they really are just like us! Iconic lines from "The Princess Bride," "Dirty Dancing," "When Harry Met Sally," "Airplane," "Titanic," "Good Will Hunting," "Terminator" and "Gone With The Wind" are used, with a tweaked version of a famous quote from "Jerry Maguire" ending the spot. And it wasn't "You had me at hello" or the quip about the human head weighing 8 pounds. "Show me the money" was changed to "Show me the mini" -- and, just as in "Jerry Maguire," the line was spoken by Cuba Gooding, Jr. Watch it here.
Mizuno USA launched additional content to its golf-themed website, Playfamously.com, which highlights the inner pro that lives inside every golfer. Last year the company gave average golfers the chance to "Play Famously" via a competition that rewarded 12 high handicappers with a contract to be a member of Mizuno’s Team JPX. Golfers had to submit a 500-word essay describing their passion for the game. Nearly 6,000 golfers entered the contest, and the first two golfers selected were revealed. The remaining winners will be announced, two a month, until July. In addition, slots for next year's team are up for grabs, so start on those essays now. All team members receive a custom set of Mizuno JPX EZ irons, a custom Mizuno staff bag, Team JPX apparel, golf lessons from a professional and the chance to compete in the JPX Invitational. Scroll down to the bottom of the page to read inspiring stories by everyday golfers about how the game helped them overcome obstacles in life, like cancer, stress, aging and alcoholism. McKinney created the campaign.
EARTH University, a nonprofit university based in Costa Rica that specializes in sustainable agricultural and natural resources, launched an online video to raise donations and awareness. The University offers underprivileged students in rural Latin America, Africa and the Caribbean ways to learn how to use the earth in a sustainable fashion. And that's where Anne Heche, and poop, comes in. The 90-second animated video is narrated by Heche, who tells the story of EARTH University graduate Susana Fallas and her "Load Of Crap." The video is animated entirely in sand and illustrates how Susana transformed cow poop into usable energy for her village. See it here, created by The Martin Agency and animated by Cesar Diaz Melendez.
Hotels.com is the clear destination for booking a room. Or should I say it's an obvious choice? The brand launched a 60-second TV spot starring Captain Obvious, a spokesman who states the obvious. The captain lounges in the lounge area, swims in the hotel pool, devours food at the all you can eat buffet and watches a business man fall asleep during a boring conference in, you guessed it, the hotel conference room. With this logic, the clear online travel site to book a room is Hotels.com. See the ad here, running stateside and in Canada. CP+B created the ad, its first work for the brand.