Wednesday, July 20, 2016
by Wed, Jul 20, 2016

I still get a kick out of this Jason Statham ad for LG Mobile, no matter how many times I've seen it. The "Life's Good When You Play More" brand platform supports the LG G5 modular smartphone, which means no one will ever look up from their smartphone ever again. And this was launched pre-Pokemon. "World of Play" is a 60-second spot that stars the hunky action hero navigating a surreal world. Not only does Statham play himself, he plays almost every other character in the ad, from aggressive subway riders and a baby in a stroller to ladies who lunch and a man surfer on a herd of bulls. The ad, created by Energy BBDO, is running in North America, Latin America, Europe and East Asia.


Gamers are eagerly awaiting the release of Gears of War 4 this fall, so here's a preview of what to expect. At the conclusion of Gears of War 3, franchise hero Marcus Fenix wondered what tomorrow would bring, and what a world free of war would resemble. A 60-second trailer, set to a haunting version of "Sound of Silence," passes the legacy of the Fenix family from father to son, showing the story of two tomorrows. The first is a few years before war, where Marcus, his wife Anya and young son JD live happily. Marcus is seen planting a tree and carving his son's name in it. The second tomorrow takes place 25 years later, where an adult JD is being chased through his family's estate. He takes shelter behind a fallen tree, the very one his father planted many years ago. twofifteenmccann created the video, directed by Henry Hobson.


Vodafone Romania wants to prove that its mobile service is great whether you're in a city or on a mountain. The brand launched the TranshumApp, which also brings to light a dying tradition: Transhumance, a seasonal movement where shepherds transfer their sheep from high mountains to plains. The app pits regular folks against shepherds on their 300-km journey, in a race to see who moves farther and fastest on any given day. The app works like a regular fitness app, tracking a person's steps and comparing it to the activity of the shepherd. McCann Bucharest created the app.


Goodby Silverstein & Partners launched "Our America," a 45-second spot that encourages people to vote in November. It shows Donald Trump behind a podium, opening a bottle of water and spilling its contents while a serious voiceover speaks to viewers: "Our president is not an entertainer. Our president is not a clown. Our president is the leader of the free world, the Commander in Chief, in charge of our nuclear arsenal." The spot ends with Trump making faces to the microphone as the voiceover reminds viewers that the rest of the world will be watching the outcome of this election.


Cheese is one of my downfalls in life, so it goes without saying that I made every possible recipe possible in President Cheese's interesting YouTube campaign. The brand teamed up with James Beard-winning chef Gavin Kaysen to take foodies on a delicious ride down the YouTube hole, where viewers decide what ingredients to use in a summer salad. Will users prefer a fruit or tomato salad? Hazelnuts or pistachios? Vinegar or lavender honey? Basil & mint or Shiso? These are the options for viewers, with each salad ending with a nice amount of crumbled feta cheese from President. "Pair With A Pro" was created by Solve.


With the Olympics weeks away, this concept should be on every street corner. The Zika virus has become a global epidemic and Brazilian agency NBS, along with Posterscope, came up with a unique way to rid cities of the Aedes Aegypti mosquito that carries the virus. The Mosquito Killer Billboard is an outdoor panel with technology that attracts and kills mosquitoes. Inside the panel are solutions containing lactic acid – which reproduces the smell of human sweat – and CO2, which replicates human breathing. When combined, a mosquito thinks a human is nearby and dinner is served. Once the bugs get near the billboard, which are illuminated by fluorescent lights, they are sucked inside the panel and eventually die from dehydration. Mosquitoes can be attracted to the panels from as far as 2.5 miles away. The technology to create the panels is available online, under a Creative Commons agreement, which means anyone can download and reproduce the panels anywhere in the world.


The Ontario Tourism Marketing Partnership Corporation launched a tourism campaign that began with a riddle. "Where Am I?" targets residents of Ontario and Montreal, and showcases lesser-known areas of Ontario devoid of landmarks and popular attractions. Created by FCB Toronto, the campaign began with a TV spot in English and French that was unbranded and featured lakes, mountains, churches, street music and roller derby. Sounds good to me. "More water than land. Fewer people than trees. Where am I?" teased the ad, which drove viewers to www.whereami.com. Prior to the reveal, the site offered daily clues to solve the riddle and used Instagram and @whereamiclues, to feature additional photos and clues to the riddle. Current ads now answer the riddle, driving viewers to ontariotravel.net. "Where Am I?" was shot at the following Ontario locations: Niagara region, Hamilton, Orangeville, Prince Edward County, Ottawa, Eganville, Muskoka, Toronto, Thunder Bay, Sault Ste. Marie, Huntsville, Lake Superior Provincial Park, Dorion and Sleeping Giant Provincial Park.


The Jack Daniel Distillery launched a 360-degree virtual reality video to celebrate the brand's 150th anniversary. The allows viewers to feel like they're in Lynchburg at the distillery. A voiceover narrates the history behind the Jack Daniel's brand and takes fans to the cave spring hollow,  the rick yard -- where sugar maple ricks are burnt down for use in the whiskey's charcoal mellowing process -- and to the top of the barrel house with Master Distiller Jeff Arnett. The video can be found on YouTube 360 and Facebook 360. VR Goggles will be available for consumers at special Jack Daniels events this summer including Lollapalooza, Life is Beautiful and Chicago Open Air. FCB/RED and The Mill created the campaign.


Nobody's perfect, so quit placing unnecessary pressure upon yourself. Reebok launched a great campaign starring Ronda Rousey. The UFC fighter's undefeated streak ended last November in a brutal loss -- a bitter pill to swallow for a person who used to say she would retire undefeated. The 30-second ad captures Rousey's softer side, while also highlighting how badass she continues to be. #PerfectNever celebrates imperfection. Sometimes failure makes you a better, stronger, more determined person. "Here's the thing about being perfect," says Rousey. "Perfect never gets truly tested," she says while walking in a dress and removing her hair and eyelash extensions. She continues to remove her makeup and gear up for a round of training. In 30 seconds, she went went from a badass in a ballgown to a badass in the ring. And she's just fine with not being perfect. Venables Bell created the campaign.