by , Wed, Apr 16, 2014

gatoradeI love that the Gatorade Fierce color matches MLB's Bryce Harper's uniform. In "Face Off," the Washington Nationals player is up to bat in the bottom of the ninth, a do-or-die scenario. An aggressive pitcher for the Miami Marlins is prepared to end the inning and game with one fast pitch. Prior to the game, each player has drunk his share of Gatorade Fierce, and the pair exude liquid. Bonus: The Miami Marlins player's uniform matches his Gatorade flavor, too. The best part of the ad is Guns N Roses' "Welcome to the Jungle," playing throughout. Harper connects with the ball and it's game over. See the ad here, created by TBWA/Chiat/Day.
 

footlockerFoot Locker launched a great TV spot this week promoting Adidas gear and NBA star Damian Lillard of the Portland Trailblazers. Lillard shares his career goal in the "Foot Locker Approved" campaign: not to be that athlete who, despite immense talent, doesn't win a championship ring. Unfortunately, Lillard puts his foot in his mouth as Barry Sanders and Ladainian Tomlinson, two talented NFL stars who never won Super Bowl rings, are seated next to him. Lillard digs his hole deeper insisting he was talking about NBA rings when the camera pans to Chris Webber, an NBA star who never won a championship ring. To make matters even worse, Lillard further explains that he doesn't want to be that basketball legend who goes to the NBA finals over and over, never to win a ring. And in walks Karl Malone, who went to the NBA finals three times but never won, with burgers for everyone. The ad, seen here, and created by BBDO New York, will run heavily during the NBA Playoffs.

sandiegozooRandom iPhone App of the week: To celebrate the Memorial Day launch of The Tull Family Tiger Trail exhibit at the San Diego Zoo Safari Park, an app was created where players take on the role of a Sumatran tiger. With fewer than 400 Sumatran tigers roaming the wild today, Tiger Trail exposes many of the threats to the survival of this endangered species. In the game, players are challenged to collect food to build their tiger’s strength, and navigate them through blazing fires and poacher traps to a protected reserve. The app is available for free in the App Store, or players can visit www.tigertrailgame.com to play the desktop version. RED Interactive Agency created the app.

realestateBad things happen to a Canadian couple when they purchase their new home without using a realtor -- SWAT-team bad -- in "Raid"  from The Canadian Real Estate Association. One Canadian couple learn the hard way that a drug cartel previously owned their house when a SWAT team storms in during the night. One SWAT team member asks the couple if their realtor told them about the house's history. When the couple  explain that they never used a realtor, each SWAT team member says "Ooooh." Bad move. Watch the ad here, created by UNION and directed by Benjamin Weinstein of Steam Films.

sherwinwilliamsJust when I thought spring was finally here for good, I woke up to snow on the ground. This colorful ad for Sherwin-Williams is helping me break through this winter funk. "Kaleidoscope" has a '60s music vibe as color chips morph from boring to extraordinary, turning into pinwheels and flowers bursting with colors. Lastly, the color chips take on the bountiful tail of a peacock and a series of vibrant kaleidoscope shapes. See it here, created by McKinney.

financialTalking retirement, 401ks and other forms of financial planning can be a daunting task. Certified Financial Planner Board of Standards launched an eye-opening TV campaign on why it's important your financial advisor is CFP-certified. Anything less and you might as well get financial advice from a DJ. That's exactly what happened in CFP's TV spot, where hidden cameras were placed and people came to a faux financial firm looking for advice. A seemingly knowledgeable man gave them sound advice, or so they thought. After each meeting, the financial planner asked each potential client if they would trust him with their finances. Every person said yes, only to find out that the financial planner is actually DJ Azmyth, who had removed 14 years' worth of dreadlocks to play the role of faux financial advisor. "If they're not a CFP pro, you just don't know," concludes the ad, urging consumers to visit LetsMakeaPlan.org to find a Certified Financial Planner professional. See it here, created by Arnold Worldwide.

hondaHonda launched an online video and social media campaign during April, which is Distracted Driving Awareness Month. The "Thumbs Up" campaign targets millennials who text and drive. Sadly, this epidemic isn't just an issue with young adults. The 60-second video is a series of text messages between a young couple. One is celebrating a birthday and ribbing her significant other about her present: a silver bracelet. The pair exchanges lovey-dovey sentiments, complete with emoticons. When the birthday girl texts her boyfriend to see if he's nearby, she's met with radio silence. Her boyfriend has been texting while driving, and he's been in a terrible accident, illustrated by the pair's text conversation shattering to the bottom of the screen. See it here. "DNT TXT & DRV" closes the video, along with the #thumbsup hashtag. RPA created the campaign.

stubhubStubHub's Ticket Oak is back in a new TV campaign targeting music lovers and frequent concertgoers. Ticket Oak is rich with leaves, which in reality are extra concert tickets he has readily available. In the first ad, a diehard sports fan is sulking because his team is done for the season, leaving him bored and restless. Ticket Oak reminds the man that it's always concert season and to get buying. See it here. In the second ad, a woman calls Ticket Oak to see if he has tickets for a concert later that day. The Oak has plenty of extra tickets, but makes her sweat a bit by waiting to tell her. Watch it here. Duncan/Channon created the campaign.

bostonmarathonAs we approach the one-year anniversary of the Boston Marathon bombings, Hill Holliday created a lovely 50-ft wall installation with some of the 50,000 letters, artwork and hand-written messages the One Fund received along with donations. Then it invited the survivors affected by the bombings to see the letters for the first time. The One Fund has raised more than $60 million that was distributed to the victims' families and survivors without any money spent on overhead. On the One Fund Boston site is a series of survivor reactions to seeing the 50-foot installation for the first time. It will be hard not to tear up after watching "Many Stories" and seeing the overwhelming gratitude each survivor has for the outpouring of support given by people of all ages throughout the world.

espnPGA golfer Bubba Watson visits ESPN's Bristol, CT headquarters before heading to the Masters Tournament in the latest pair of "This is 'SportsCenter'ads. Watson and his caddie Ted Scott find themselves in a pickle inside an ESPN building. Standing at a copy machine is the Stanford Cardinal mascot, a tree. And we all know how golfers feel about trees. As Watson and Scott discuss their options, "SportsCenter" anchor Kevin Negandhi shows them how to avoid the tree. See it here. In "Pencil," Watson sharpens his scorecard pencils, disrupting the workflow of "SportsCenter" anchor Jay Harris. Watch it here. Wieden+Kennedy New York created the campaign.

carfaxCARFAX is like TMZ when it comes to researching the history of used cars. In "Moles," a man surfing CARFAX's Used Car Listings online is delivered underground to the secret den where the car fox and his employees research a used car's past. What viewers find out in the ad is that car fox has an entourage of animals at his disposal; in this ad, it's a mole reporting accidents in real-time. Future ads will showcase helpful possums, woodpeckers and a big-mouthed bass. The ad, seen here, is running on Fox, NBC, Comedy Central, MTV, TBS, TNT and USA, to name a few. Y&R Midwest created the ad, animated by Framestore.



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