Friday, September 19, 2014
  • Google To Fund Content For Some Top YouTube Creators

    Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help talent shine. The site expanded support to full-scale marketing and advertising campaigns, helping turn successful creators with large fan bases like Bethany Mota and Epic Rap Battles of History into household names. ...Read the whole story

  • C3 Deals Help NBC Win Season

    NBC won the 2013-2014 TV season in terms of program ratings, as well as the key metric for advertisers, largely due to pegging their media deals to C3. NBC was also helped by the Winter Olympics, as well as regular prime-time series "Sunday Night Football" and "The Voice." ...Read the whole story

  • OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'

    In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name to Digital Content Next. The trade association, formerly known as the OPA, says it is making the move because there are broader issues confronting how its members distribute content and monetize it from marketers and consumers, but the simpler truth may be that the words "online" and "publishing" may have become passe, and less than relevant in an era of media ubiquity. ...Read the whole story

  • '47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign

    As part of the campaign, the sports apparel company and NFL merchandise licensee is also introducing a custom image generator that will allow consumers to upload pictures, and create customized "Let Your You Out" apparel designs. ...Read the whole story

  • FirstBank Targets Mid-Sized Business

    The commercial draws a line between fame (nowadays) and legacy. Its first half, culled from the Internet, is comprised of "fails" such as a distinctly ungraceful woman "works it" in her cat suit and a balance beam gymnast lands on his crotch. ...Read the whole story

  • Nissan Signs Up As Exclusive Sponsor Of 'The Voice'

    It will sponsor "The Voice Official App," designed to deliver content and act as a fan participation vehicle. Principally, according to the automaker, it delivers show content from the auditions to the finals, and allows users to vote during broadcast. ...Read the whole story

  • Digital Video Views On Rise

    Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. U.S. broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone, per Parks Associates. ...Read the whole story

Around The Net

Digital Video Growth Drives More Efficient CPMs

Mobile video is growing, programmatic buying is rocking, and over-the-top devices continue to gain traction. All the latest news and reports tell us that, and those are all positive trends for the digital advertising business. But ...More