Thursday, May 28, 2015
  • Programmatic TV Budgets To Rise From 4% To 17% By 2019

    The programmatic marketplace continues to expand and mature, according to a new programmatic advertising report from IPG Mediabrands' Magna Global. As initially reported by Advertising Age, Magna predicts that programmatic TV -- which includes both audience-buying and household addressable -- will represent 4% of TV budgets in 2015 before climbing to 17% by 2019. Magna estimates that marketers will spend over $10 billion on programmatic TV by 2019, up from about $2.5 billion this year. ...Read the whole story

  • Global Pay TV Forecasts Drop In North America, But Digital Cable Grows

    Global pay TV revenues will see slow growth in the next five years -- only rising by 2.6% between 2014 and 2020 to $207 billion. Total revenues in North America will drop by 11.7% in the next five years, while worldwide digital cable TV revenues will climb by 5.6% to $80.3 billion in 2020. ...Read the whole story

  • Rentrak Promotes Rubik, Analytics Platform For Advertisers

    Rentrak is pushing a new TV analytics platform, Rubik -- a product that can give advertisers the ability to "analyze viewing patterns," as well as advertising exposure and the products that viewers use. Rentrak says the product will allow networks and advertising agencies to understand and identify target households. ...Read the whole story

  • Twitter Debuts Audience Insights To Aid Advertisers

    Expanding its analytics offerings, Twitter is rolling out Audience Insights -- a new tool to help advertisers make sense of the network's users. With Insights, Twitter is promising to shine a light on brands' followers, along with anyone who engages with their organic tweets. ...Read the whole story

  • 2 Industry Vets Join Content Shop Contend

    Jon Sneider joins as CMO/EVP Client Partnership and will be responsible for marketing Contend, as well as leading all verticals of new business development and overseeing client services within the company. Kate Shepherd has been named EVP of content. Both report to CEO/Founder Steven Amato. ...Read the whole story

  • NEW! Bodega Becomes Karaoke Bar In Latest MillerLite Ad

    In the newest of the round of MillerLite ads -- launched Memorial Day weekend during the NBA Playoffs -- a bodega owner interacts with a regular, asking about the man's plans. Karaoke is on the night's agenda, so the customer picks up a bottle of MillerLite and sings a classic tune by Boston. ...Read the whole story

  • CBS Might Partner With Apple For Internet TV Deal

    CBS Corp. is closing in on a deal with Apple to be part of its new Internet-based, stand-alone TV service, which could garner higher TV network fees than with other traditional TV providers. CBS CEO Les Moonves believes CBS will get paid more for Apple than from traditional pay TV providers. ...Read the whole story

  • Microsoft Creates Tribute Video For Girls Interested In Science

    Microsoft has launched a 1:45 video that pays tribute to young girls interested in science and encourages them to keep studying what they love, despite society's perception of science and technology being a man's field. The video features a handful of young girls describing the amazing things they've already created: robots, Web sites, a Lego that opens a refrigerator. ...Read the whole story

AT&T Opposes Net Neutrality Conditions On Merger

Consumer advocacy groups, along with Cogent and Dish, recently urged the Federal Communications Commission to require AT&T to follow the new net neutrality rules for seven years -- even if they are struck down in court ...More