Tuesday, September 23, 2014
  • 'Gotham,' 'Scorpion' Score Well In Prime Time

    The first official night of the 2014-2015 TV season scored well among key viewers for two new dramas -- Fox's "Gotham" and CBS' "Scorpion" -- amid heavy competition. At 8 p.m. "Gotham" -- running against CBS' "Big Bang Theory" and NBC's "The Voice" -- posting a strong Nielsen preliminary 3.2 rating/10 share among 18-49 viewers for its live-plus-same-day metric. ...Read the whole story

  • Lycra Launches Global TV Campaign

    Themed "Lycra Moves You," the new campaign uses a dramatic time-lapse 'trail' effect as a woman dances through her day in various bits of Lycra-infused clothing. The $40 million effort has just begun in Brazil, and will be breaking soon in the U.S., Europe and Asia. ...Read the whole story

  • Lisa Sherman Is New CEO Of The Ad Council

    Most recently, Sherman was EVP/GM of Viacom's Logo Network. Earlier, she served at Interpublic ad shop Hill Holliday and Verizon. She succeeds Peggy Conlon who is retiring after 15 years in the CEO post. ...Read the whole story

  • ExtendTV Extends Programmatic Video To Local Advertisers

    ExtendTV, a company founded one year ago to help local businesses reach audiences via video advertising, on Tuesday announced its official launch and unveiled its programmatic ad platform. ...Read the whole story

  • Simulmedia, Nielsen Team To Measure Small Cable Nets

    Simulmedia and Nielsen are joining up in a venture to measure small, unmeasured cable networks. The two companies say the development agreement is aimed at gaining "long tail" TV network measurement, and capturing audiences that are unmeasured on niche cable networks. The effort is intended to help networks sell advertising. ...Read the whole story

  • Media Vets Start 'BRaVe' Advisory Firm

    A trio of media and marketing veterans has formed a new firm to advise big media brands on digital and social media strategy, as well as invest in and incubate promising technology start-ups. The founders' aim is to use their combined expertise to help both established and emerging companies navigate the digital upheaval across the media landscape. ...Read the whole story

  • Correction: AT&T AdWorks/comScore Data Only For Post-Buy Evaluation, Not Targeting

    A story in the Sept. 22nd edition of Real-Time Daily ("Now TV Viewers Can Be Targeted Based On Clicks, Or Mortar") incorrectly reported that AT&T AdWorks will enable advertisers to target TV audiences based on their Web site visits and in-store product purchases. The data, which matches TV viewing data with comScore data, can only be used for post-buy analysis to measure the effectiveness of TV campaigns in reaching those consumer segments. ...Read the whole story

  • 'Madam Secretary' Wins 14M Viewers

    On the eve of the start of the TV season, CBS launched the new drama "Madam Secretary." Nielsen preliminary results show a 2.0 rating/5 share among 18-49 viewers for live-plus-same-day viewing -- some 14.7 million viewers overall -- for "Madam," running at 9 p.m. ...Read the whole story

  • NEW! Hans & Franz 'Pump Up' Aaron Rodgers In Latest Ad For State Farm
Cable Networks, Video Services On Hunt During Fall Broadcast Season

It's no coincidence that Hulu announced its big TV series -- "11/22/63," a time-traveling thriller featuring the big entertainment names of producer-director J.J. Abrams and writer Stephen King -- on the day the 2014-2015 network season ...More