Friday, October 9, 2015
  • NBC Leads In Key Ratings, 'Sunday Night Football' Still Tops

    Two weeks into the TV season has NBC continuing where it left off -- in first place among key viewers. All this comes with virtually all TV networks showing lower traditional TV viewing versus a year ago. ...Read the whole story

  • NEW! Gert Boyle Returns In Latest Columbia Sportswear #TestedTough Campaign

    Chairman Gert Boyle is back and so is her no nonsense attitude in a massive print, OOH and TV campaign for Columbia sportswear. Boyle makes cameo appearances in each of the three TV spots where Columbia gear is tested in extreme conditions by company employees. Employee orientation at Columbia involves stranding newbies on a ski lift in frigid temps with Boyle delivering dinner in a cherry picker. See it here. I'm more impressed that a printer, buried in snow, still works in "Snow Shovel." No snow day for the employee who shoveled out part of the printer only to get ... ...Read the whole story

  • Former Women Googlers, Neuroscience Expert Build Prizma Video Engine

    Attracting viewers to a site is one thing, and keeping them is another. A trio of women who are serial entrepreneurs built an engagement platform, Prizma, for a company they call FEM that serves videos from network partners, signing deals with Discovery Digital, IGN, and Reuters while in beta. Deals also are in the works with Walt Disney Co's ABC and ESPNW. ...Read the whole story

  • NEW! Extra Gum's 'Story Of Sarah And Juan' Will Make You Cry

    This seems to be the week when advertising is tugging at heartstrings. First, we had Cheerios and its touching spot about a man who moves in with his daughter and her family, and now we have a beautiful love story told through gum wrappers. This isn't the first tear-jerking ad from Extra Gum; the brand launched a multiple-tissue ad two years ago about the special bond between a father and daughter. "The Story of Sarah & Juan" is set to Haley Reinhart's cover of "I Can’t Help Falling in Love," and tells the story of two high schoolers who fell ... ...Read the whole story

  • Netflix Raises Subscriber Price, Stock Price Climbs

    With TV program costs likely to rise, Netflix is raising its monthly price for its standard subscription by $1 to $9.99. The increased pricing will be for new subscribers in the U.S., Canada and some Latin American countries. ...Read the whole story

  • Sen. Franken Raises Concerns About Charter-Time Warner Deal

    Regulators should scrutinize how Charter's proposed $67 billion merger with Time Warner and Bright House Networks will affect the availability of rural broadband, Sen. Al Franken (D-Minn.) said on Thursday. ...Read the whole story

  • Sports-Minded Omnigon, Infront Tout New Int'l Partnership

    Omnigon, the New York based sports and entertainment digital services firm, and the Swiss-based Infront Sports & Media marketing company have announced a strategic partnership earlier this week at Leaders Spot Business Summit in London. ...Read the whole story

  • Advertisers Expect To Spend More On Advanced TV

    A majority of advertisers already use some form of advanced TV -- which includes addressable and interactive TV efforts -- in their marketing efforts, but overall media budgets are still low. However, 70% of advertisers expect to spend more on advanced TV within the next 12 months. ...Read the whole story

Facebook Copying Playbook Of Other Media Companies -- Like Viacom?

Facebook believes it can outperform TV networks when it comes to millennial and Hispanics -- and that marketers, especially those who also advertise on TV, will come running. This has been corporate media thinking for a ...More