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• Shazam Launches Service To Measure TV Campaigns by Wayne Friedman

  Music and entertainment app Shazam has started a new service to measure the impact and effectiveness of TV campaigns. Shazam says it combines third-party industry data for people viewing a particular ad with the people who engaged with that same ad through its service. ...Read the whole story

• 'Voice' Sings To Consistent Beat by Wayne Friedman

  One of the biggest shows on broadcast television finished its spring edition pretty close to where it scored a year ago. NBC's "The Voice," a two-hour finale edition starting at 8 p.m., earned a Nielsen 3.7 rating/11 share among 18-49 viewers. ...Read the whole story

• 'Jimmy Kimmel,' Myspace Promote Musicians by Fern Siegel

  Select artists that appear on TV late-night show "Jimmy Kimmel Live" will get to perform an extended set in front of the show's fans, starting June 18. That performance, which follows the TV broadcast, will be streamed on Myspace, giving fans a chance to see bands twice. ...Read the whole story

• Affluence Not Just For Affluent by Karl Greenberg

  For affluent consumers, traditional media is still the way to go, per the latest monthly study by the Shullman Research Center's Luxury and Affluence Monthly Pulse. Television is still number one, and magazines number three for potential reach. ...Read the whole story

• Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map by Laurie Sullivan

  VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions through a deal that could integrate the company's social technology into all Publicis Groupe agency platforms. ...Read the whole story

• Scripps Launches TV Everywhere With TWC by David Goetzl

  Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand programming. Content from five networks will be available to the cable operator's subscribers on an authenticated basis. ...Read the whole story

• After TV, Sports Fans Up Coverage On Mobile, Social Nets by Wayne Friedman

  While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- including connected and smart TV sets -- are still lagging behind. Over a third of sports fans use smartphones to access sports content. ...Read the whole story

• hospitality Marriott Modifies Marketing Message by Aaron Baar

  With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to both business and leisure travelers who are sometimes one and the same at the same time. ...Read the whole story

report Mother Knows Best: TV Still Dominates Online In Senior Market by Francie Gordon

The senior age group is now, for the first time, the largest in terms of percent of population in the U.S. And this age group continues to grow. And what is the most advantageous way to sell to this large TV-watching audience? Producing ads that motivate, tell a story and prompt a response. ...More

• CBS Falling Back To TV's Promo Future by Wayne Friedman

  It's back to old-school marketing for CBS: Virtually all its fall shows will premiere in a one-week period starting right after its Emmy awards show on Sunday, Sept. 22. Actually, the eye network has done this in other recent years, while its broadcast competitors have mostly spread out their show launches due to too much "noise" clashing around the marketing of new TV content. ...More

• Don't Know Much About History by Gary Holmes

  ABC's announcement that it will launch an updated 1980s version of the classic TV show "The Goldbergs" reminds me that in the history of television, some of the most popular series have been about, well, history. "Gunsmoke," "Bonanza," "Happy Days," "MASH," "Little House on the Prairie" and "The Waltons" were all huge ratings-generators and all were about bygone days. Today it's a lot different. Almost all of contemporary scripted television is set in the present. There are, of course, a few huge exceptions on the cable networks and PBS. "Mad Men," "Downton Abbey" and "Boardwalk Empire" are not only unusual ...More

• That Other Second Screen: Tablets To Get In Sync With Gaming Consoles by Steve Smith

  The next generation of gaming consoles has much more to lose from 'second screening' than does TV. And so the Xbox One and PS 4 will be aggressively trying to co-opt tablets and smartphones to make them cooperate -- rather than compete with -- consoles. ...More

• How Tuned In Are Second-Screen Users, Really? by Steve Smith

  The metrics around second-screen use and the occasional linkage viewers make between the two displays may give programmers and advertisers good reason to court the distracted viewer. But I am not sure we have yet a full appreciation for how and why people 'second screen' and how it relates to the TV experience. ...More

• Episode 612: 'The Quality of Mercy,' or, Jewish Mothers, Crying Babies, And They Shot Kenny! by Barbara Lippert

  The title of this season's second-to-last episode (yikes!) is "The Quality of Mercy," which comes from Portia's famous speech in Shakespeare's "The Merchant of Venice." Lest Shakespeare seem too highfalutin' a reference, the writers also liberally sprinkle in allusions to "South Park," Patty Duke, The Monkees, "Plop plop fizz fizz" and Roman Polanski. ...More

• Does TV Need One Big Show That Pulls In All Viewers? by Wayne Friedman

  More than last season, this was the year Fox's "American Idol" came down off its high perch as television's big program. Now, what do we have? A more even playing field -- with a bunch of good-, but not great-rated, shows. ...More

• Pay Attention To This New Audience Segment, If You Have Any by Joe Mandese

  If you're like me, then you believe that one of the unintended consequences of the hyper-acceleration of real-time media are some corresponding attention disorders, including ADHD. Now, according to at least one popular media research source, it is now a media planning attribute. Or at the very least, a new form of audience segmentation being used by TV programmers and advertisers to target social TV users. Speaking during Maxxcom's first global media collaborative in New York last week, Trendrr Co-Founder and CEO Mark Ghuneim, said the company now breaks social TV users down into segments known ad "Hyperactives" and "Massive ...More