Wednesday, April 1, 2015
  • Fetch By Fetch: The Poofume For Dogs

    I have a hard time understanding perfume ads for adults, but I get the gist of Fetch by Fetch, a poofume for dogs. The black and white ad shows dogs frolicking at the beach, while a breathy voiceover barks off dog mantras like: "Be the dog you really are" and "release your inner bitch." Those mantras can actually work for people, too. I bet the fragrance smells like grass, meat and fire hydrant. Once again, potentially interchangeable for people. Watch the ad here. The poofume is available exclusively at ...Read the whole story

  • Audi Creates Autonomous Office Chair

    Ever wish you had an office chair that would drive you to your next meeting or make a sudden turn so you could avoid talking to your boss? Look no further than the Audi Autonomous Office Chair. Accessories you expect in your car are brought to life in an office chair that's speedy, drives you to your next meeting and comes equipped with an air bag, just in case you collide with a pedestrian co-worker. This chair even knows when you're ready for your next coffee break and will drive you to the company coffee machine for a refill. Watch ... ...Read the whole story

  • Never Lose Your Cat Again With Lowe's Glow-In-The-Dark Cat Hat

    The latest TV campaign for Lowe's shows a man whose confidence was boosted so much by installing a bathroom sink by himself, he gets the courage to pitch his boss on his brilliant invention: the glow-in-the-dark cat hat. The office is pitch black, except for the cat's hat, so the employee can't see his boss' reaction: "It's not good," says the boss. See it here. Lowe's created an infomercial for the cat hat, and the 2,250 people who comment have a chance to receive a free one, along with a coupon good for a discount off their next purchase at ... ...Read the whole story

  • Media Deals In Early 2015 Total $23 Billion, Digital Most Active

    The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of a year ago. Some 768 transactions totaling $23.6 billion in dollar value were announced for the first three months of 2015. Digital media/commerce deals were the most active segment -- 321 deals, valued at $12.6 billion. ...Read the whole story

  • CNN Registers Big Uptick In Viewers

    First-quarter 2015 cable news networks continued their current trends: CNN up, MSNBC way down and industry leader Fox News about the same versus the same period a year ago. CNN grew decisively in all key categories -- daytime and prime time. ...Read the whole story

  • Hulu Prevails In Video Privacy Battle

    Hulu has defeated a lawsuit alleging that it violated Web users' privacy rights by automatically transmitting the titles of videos they watched to Facebook. In a ruling issued on Wednesday, U.S. District Court Judge Laurel Beeler awarded Hulu summary judgment on the grounds that it didn't realize that Facebook potentially could link its users with the Hulu videos they had accessed. ...Read the whole story

  • Esquire Network Bows 5 New Shows

    Esquire Network, the magazine branded cable network launched in September 2013, is adding five new original series to its lineup this year, the NBCU men's lifestyle TV property announced. The new series include "Comedians of L.A.," "Going Deep with David Rees," "Somm," "The Agent" and "United States of Burgers." ...Read the whole story

  • Ad Lawyers' Predictions: Data Will Be King, Disclaimers Will Disappear

    A group of ad attorney gurus gazed into their crystal balls to give some provocative predictions of the regulatory and legal hurdles that advertisers will face in 10 years. The prognostications led off the Association of National Advertisers' ad law and public policy conference Tuesday in Washington, the annual confab that helps ad lawyers keep their clients and companies out of the courts and free of FTC enforcement. ...Read the whole story

  • Popeyes' Facial Recognition App Lets Fans Try To Stare Down Rooster
  • Twitter Launches Curator For Publishers To Manage Tweets
  • Charter Communications Snaps Up Bright House Networks For $10B
  • SMG Launches Addressable TV Measurement Tool
The Real Game Of Thrones: The Seven Screens Of Consumer Experience

In "Game of Thrones" there's an epic quest to unite the Seven Kingdoms. In marketing, it's quickly becoming the same kind of conversation as we look to unite the Seven Screens of Consumer Experience. ...More