Friday, December 19, 2014
  • 'Colbert Report' Gets Big Viewer Sendoff

    Comedy Central's series-ending show of "The Colbert Report" is ending with fanfare. It pulled in a big Nielsen 2.48 million viewers on Thursday night -- nearly double its typical daily average. ...Read the whole story

  • Study Finds Dr. Oz's Advice Often Wrong

    He's often called "America's doctor," but it turns out he's about as trustworthy as the wizard of the same name. That's according to a new study of advice dispensed by Dr. Mehmet Oz -- the photogenic, approachable TV doctor made famous by Oprah. The study by Canadian doctors, published in the British Medical Journal, analyzed 479 claims and pieces of advice presented over 40 randomly selected episodes of Dr. Oz's show. It found that over half of these were either unsupported or flatly contradicted by real medical science. ...Read the whole story

  • VOD Services Grow, But Programmers Don't Use Most Inventory Space

    Nearly $100 million in advertising revenue is estimated to be spent on premium prime-time video on demand offerings, according to VOD/on-demand technology company BlackArrow. VOD is available in 60% of all U.S. TV homes -- and 32 million cable TV homes. Some 70% of consumers using it regularly. ...Read the whole story

  • Comcast's Xfinity Launches 4K TV App On Samsung TV

    Now Comcast's Xfinity media platform is launching Xfinity in UHD -- a new 4K TV app on 2014 Samsung 4K TVs. Comcast's own NBC and USA Network will start with the launch, posting the current season of TV shows, which will expand to other Comcast On Demand programming. Comcast says the app is "completely free" to Xfinity TV customers. ...Read the whole story

  • NBCUniversal Expands With Social Synch

    Looking to get more scale from all its social-media integrations, NBCUniversal has started "Social Synch." The effort seems to build and expand on the Twitter Amplify effort, where traditional TV and social-media platforms are sent concurrent and/or integrated advertising messages. ...Read the whole story

  • At Sears And Target, Caroling Makes A Comic Comeback

    The caroling video, the seventh in the series, Sears' Jamie Stein tells "Marketing Daily," "is a fun way to visualize social conversations and expand them into bigger emotional moments -- in this case, funny moments." ...Read the whole story

Around The Net

  • Hulu Strikes Deal With FX, And Gets More AggressiveWall Street Journal

    Hulu has won the rights to FX Networks shows like “The Strain” and “Tyrant” and the deal also signals a closer relationship with Hulu and 21st Century Fox, which is a part owner of Hulu along with Disney  and Comcast. The pact shows how Hulu is trying to stay in the game versu Netflix and Amazon, which have snapped up many TV rerun deals ...Read the whole story

  • Super Bowl Survey: TV Sets, Smartphones, Selfies Will

    With Super Bowl XLIX about six weeks off, marketers who have paid upward of $4.5 million to air spots on NBC on Feb. 1 have questions regarding the habits of viewers. For instance, how many will be watching and remembering the commercials, how many are willing to turn viewing into spending and what devices in addition to TV will they be using. YuMe found that while TV is still the No. 1 option for the Big Game, more people than ever will be using multiple devices. A strong number not only watch but recall ads and that interacting with friends ... ...Read the whole story

  • EBuyer Signs GBP3m Dave TV Sponsorship DealCampaign
Protests/Threats Over Entertainment: Where Do We Go From Here?

You think a TV show is unfair; you don't like what a movie says about your country. Protests over entertainment content can work -- in part, in whole, or not at all. ...More