Friday, April 17, 2015
  • Cotton Inc. Shuns Celebs To Win Gen Y Hearts

    The campaign, this year's version of the 26-year-old "Fabric Of Our Lives" effort, is themed "Cotton. It's Your Favorite for a Reason." In addition to a series of 15- and 30-second TV commercials, it's also got consumer stories on video. ...Read the whole story

  • Verizon FiOS Latest Co. To Offer Custom TV Package

    Verizon FiOS is offering "Custom TV" -- another effort by traditional TV providers to move toward "a la carte" selling of TV channels, all in the wake of growing "cord-cutting" worries. Verizon will sell a smaller package of channels under Custom TV -- around 35 -- for $55 a month. ...Read the whole story

  • National TV Ads Weak In Q1, Digital Makes Big Gains

    Cable TV networks showed 1% improvement in advertising revenues -- including scatter and upfront revenues placed -- in March versus the same month a year ago. Broadcast TV networks were flat in the month, as the first quarter remains weak for national TV ads. Digital media continues to make gains -- up 24% in March. ...Read the whole story

  • Deluxe Strives To Expand Reputation Beyond Checks

    The effort includes documenting the stories of 100 small businesses nationwide. The "Small Business Revolution" is a yearlong project to uplift the profile of entrepreneurs. Shark Tank's Robert Herjavec is the spokesman. ...Read the whole story

  • Condiments Fight: Heinz And French's Facing Off

    Heinz's yellow mustard initiative is one of the top "big bets" in product innovation that the company laid out to investors last month when it announced its deal to acquire Kraft Foods, points out Bloomberg News. ...Read the whole story

  • Mono "Lytes Up" Fitness Routines For New Propel Water Campaign

    Debuting this week, a new campaign sets out to "lyte up" fitness routines with a multifaceted campaign running across TV, video, digital, print, social, and search through October. In all, they are meant to target what the agency terms "passionate exercisers," such as yoga enthusiasts, runners, bikers, cross-fitters and spinners. ...Read the whole story

  • More Adults Watch TV-Video Content

    U.S. adults continue to spend more time watching all TV-video content. This year, adults will spend on average 5 hours and 31 minutes per day, with Digital video increasing fourfold from 2011. eMarketer says ad spending share of TV is at 40.2%; digital video, 4.4%. ...Read the whole story

Around The Net

TV Audience Buying Is Only Half the Story

TV audience buying is only half the story of programmatic TV. The other half is technology automation. And the good news is that the tech is much further along than many realize. In fact, in some ...More