• Pepsi Retakes No. 2, As Consumers Grow Weary Of Artificial Sweeteners
    After five years in the No. 2 spot for soda volume, Diet Coke slipped back to third behind regular Pepsi-Cola in "Beverage Digest"'s annual reckoning of beverage sales, reflecting consumers' growing concerns about artificial sweeteners, among other factors.
  • CDC's 2015 'Tips' Campaign Includes Anti E-Cig Spot
    The Centers for Disease Control is rolling out a fresh pack of gruesome "Tips from Former Smokers" #CDCTips ads today, including a "Twitter Takeover" (#TipsTakeover) event from 9 a.m. to 5 p.m., according to a Facebook post, that will feature at least one regretful user of e-cigarettes. Unlike tobacco-based nicotine products, e-cigs can be widely advertised and marketed.
  • Berkshire Hathaway, 3G Capital Blending Kraft With Heinz
    In a match made in comfort-food nirvana -- mac & cheese with ketchup -- Warren Buffett's Berkshire Hathaway and Brazilian private equity firm 3G Capital will merge H.J. Heinz Co. and Kraft Foods Group in a deal announced early this morning, creating the third-largest food and beverage company in North America and the fifth-largest in the world. The Kraft Heinz Co., with revenues of about $28 billion and eight billion-dollar-plus brands between them, will be co-headquartered in Pittsburgh and the Chicago area.
  • Wilson Buys The Bat Brand Favored By Hammerin' Harmon
    You can bet that Mickey Mantle rookie card they won't be rebranding it "The Helsinki Slugger" but the Finnish company that owns Wilson Sporting Goods has agreed to pay Hillerich & Bradsby $70 million cash for the "global brand, sales and innovation rights" to the hallowed Louisville Slugger brand of baseball bats.
  • Apple Leaders Rally Behind New Bio Of Steve Jobs
    "Becoming Steve Jobs," an unauthorized biography that will be released tomorrow, has not only been garnering headlines for a "Fast Company" excerpt and selected leaks, but also is being positioned as a more accurate -- and sympathetic -- portrayal of the Apple founder than the one in "Steve Jobs," the authorized and bestselling biography by Walter Isaacson.
  • Software Update Will Allow Tesla Model S To Drive Itself To Malibu This Summer
    "Wheredja learn to drive?" will begin its road trip to the Archive of Quaint Phrases this summer if Tesla Motors has its way. CEO Elon Musk said yesterday that a software update to the Model S will allow it to drive itself on highways or private property as soon as three months from now.
  • Schultz Says #RaceTogether 'Is Not Some Marketing Or PR Exercise'
    Starbucks founder and CEO Howard Schultz aggressively defended the company's new "#RaceTogether" initiative at the company's annual meeting yesterday following such widespread criticism online and elsewhere that Corey duBrowa (@coreydu), its SVP of global communications, temporarily deleted his Twitter account writing: "I felt personally attacked in a cascade of negativity .... Most of all, I was concerned about becoming a distraction from the respectful conversation around Race Together that we have been trying to create."
  • Ryanair Plans For $30 Roundtrips Across The Pond By 2020
    By the end of the decade, it may be cheaper to fly from Europe to NYC than it is to get from Staten Island to Brooklyn by automobile. The board of Ryanair, the largest carrier in Europe by volume, yesterday approved a five-year plan to launch transatlantic flights with tickets that could start at just GBP10 ($14.67 this morning) for flights to the U.S. Meanwhile, the one-way cash toll on the Verrazano Bridge is increasing from $15 to $16 this Sunday.
  • Adidas Will Take Its NBA Jerseys And Go Elsewhere After 2017
    With the clock winding down on its contract to provide the National Basketball Association with team uniforms, Adidas said yesterday that it would sit out negotiations for a deal past the one it has through the 2016-17 season.
  • Disney's Cinderella Story: Live-Action Thrives
    "Belle of the Ball." "The Shoe Fits." "Happily Ever After." "Bippity Boppity Boom." Scan the morning headlines and you'll find just about every applicable clich in the media kingdom applied to Kenneth Branagh's new live-action version of "Cinderella" for Disney. It took the weekend with $70.1 million in domestic ticket sales, according to preliminary figures, raking in an additional $62.4 million overseas, including $25 million in China.
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