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What businesses can benefit and what can we do can both be answered withWORK AT HOME.There are many opporunites for women to work from home and earn money after they have "retired" and are on Social Secuirty. While the income from most of these is not great, in additin to Social Secuirty it will increase total income to allow livability.We have provided information on hundreds of ways to earn money working at home.http://www.retiredbrains.com/work-at-home
The King of All Media indeed! That's why we named him last year to the radio industry's Mount Rushmore. http://bit.ly/1Jy8l69
Re: cars-and-love ads, nobody does it like Subaru and my hands-down favorite is the TV spot where the wife gives her husband an easel for his birthday and he sets it up everywhere -- forest, ocean bluff, desert, all places his Subaru can handle -- and creates a whole gallery of amateurish but endearing paintings. His face when he first sees his easel is priceless and the camaraderie he and his wife share is evident in every frame. I want the car they have because I want the relationship they have.
Those who are responsible to buy the ads are not the same as those responsible for the sales of those things. Those who are responsible for profits are not the same people as either of those people. Major disconnects all around.
We are on the same page Chris.
Paula--If the customer has opted into email and has given permission in the app for location to be tracked, it's permission-based and not stalking. I'm all about permission-based practices and being transparent about how data is being used. If you don't honor permission, then you shouldn't be doing this type of marketing.
Chuck you are correct it will take time to climb the hill for sure, education and awareness are key to helping merchants and consumers understand this new mobile first strategy that is developing for brands. Payments has largely been driven by IT but with mobile payments it is being recognized as a place for marketing to work closer with IT to plan out the mobile strategy. EMV seems to be a nice catlyst to get brands to realize that the investment of EMV can be offset by adding mobile payments but it will take time.
This is stalking. When someone who you do not know personally follows you and tracks everything you do and say is a stalker. This is dangerous. When the time comes...and it will...when the person in control wants you to change direction for any reason they want, you will lose your own control. We are closer than you think when you allow stalkers to follow you and tell you what to do.
Aggree with that, Chris. But still will take some time for that hill to be climbed.
I do agree the change in payment behavior will thrust mobile payments to the forefront more so then what we are seeing today. I also believe that once merchants realize that the EMV investment can be offset by incorporating mobile payments they can leverage the customer insight and drive incremental. Mobile payments should not be just thought of as another way to pay but rather as a way to create a deeper conversation with their consumers. The more merchants know about how customers interact with them the easier it is to have an open dialog in any channel the consumer chooses. Consumers win with ease and timly rewards and merchants win in knowing more about who and what their customers are purchasing to help make better business decisions.Being able to close the loop without discounting has always been something that merchants have wanted to do but was only possiable online. Mobile payments bridges the online instore experience. To find out more follow me @cmunzproject or check out www.mocapay.com
Bravo...John, too. (TV or not TV...)
Pauses are essential for drama. What are good presenters if not users of the pregnant pause, which embues its antecedents with significance? Not long ago I was casting the part "Valley Boy" from students at an Ivy League university. When I asked a dean if he knew anyone who whose speech patterns were heavy with lazy words, a classroom door opened and he said, "Here they come now!"
Ed, first of all let me state I am honored that someone of your experience and stature in the industry says, "absolutely right." Thank you. Perhaps the holding companies will step up to the challenge, and opportunity, by adding consulting boutiques to their rosters via acquisition. The existing research firms may have the company culture to hire the right people or develop the expertise in house as well. As for the long range matter you mentioned, it is common for corporate organizations to start by working with consultancies, then hiring staff over time as the processes become an integral part of the business operations. That has been the way with technology for years. This data analysis and application is very much reliant on technology. The pain on the part of the client management just has to be great enough to make the spending worthwhile, and that seems to be a threshold marketing has reached.
As with all of these surveys, even if we take them with a few grains of salt, it would be so much more informative if there was distinction between digital and "traditional" media. For example, only 61% of the reswpondents use audience measurement in making their decisions. Obviously the figure would be far higher for TV or magazines but much lower for digital. The same applies for "creative testing". This is a prerequisite for many national TV ad campaigns, but not for digital.
I am excited to share with you this article which is a very small excerpt of my upcoming book "Logra Tu Dream: How 50 Succesful Latinos & Latinas Turned Their Dreams Into Reality" which will be out on 8/9/15 on Amazon. The book shares the stories of 50 inspirational Latinos/as who share their stories providing us insight into the mindset, actions and habits that allowed them to overcome barriers and conquer fears, to achieve what they once thought impossible.
Absolutely right, Henry. Also, how many advertisers are willing to fund such long ranging activities----including expert staffing and research----at their agencies?It's so easy to blame the agencies----but, then, that's a big reason why advertisers have agencies, isn't it?
This is all inferential and does not neccessarily enable us to determine exactly what budgets the various gains and losses can be attributed to. In fact, most advertisers don't have "budgets" for any particular medium, their media mix as well as total ad spending is decided on a year by year basis. Still, there is no denying that some dollars that would have been spent in "traditional" media are flowing to digital and this trend will, no doubt increase, though at a declining rate.
Agree completely, Barbara. Speaking as an ad civilian (consumer, not creator) I found the wet-wedding ad much more creative and interesting - a brief story that draws you in within seconds. The family, on the other hand, is too good to be true - and very annoying at the same time. Excellent column, as always!
This is about long term consulting assignments working in tandem with a business unit, rather than about discrete ad campaigns. Do traditional agencies have the technical and consultative problem solving skills to get and hold their clients' trust? As for the client side, who chooses the marketing data partner and monitors performance against goals? Is it the CMO? While CMO tenure has gotten lengthier lately, it is still shorter than most other C level positions. So what happens to this increasingly important relationship if (when) the CMO leaves?
As much as I usually loathe perfect-ending wedding-spot commercials, the first one was pure art compared to the icky kid-singing/couple grossness thing in the second one. ("And you know I'm yours.") Vomit, indeed! As always, Ms. Lippert is spot on.
An excellent commentary about past and present ads, culture and media. Especially for me, as I'm a jazz fan who never followed pop music this way. It also reminded me of the ancient past when I actually watched shows on TV with other human beings around me and we discussed the shows and the commercials. The column also gives (usual from Barbara) a great deep dive into subtle messages embedded in the ads. All I need now is a Land Rover, a free parking space, and a country home to drive to in the Rover. Perhaps the next ads in the campaign will provide that.
Eliana, thank you for such an insightful response -- I am sure all of those reading it just got smarter and I appreciate you being upfront about the fact you work for a verification solution company and yet your words don't sound jaded -- you should submit a guest column on the topic as a whole -- reach out to Phyllis Fine at Mediapost (you can email me difectly at Ari@ipcpricing.com and I will give you more details). That said, "black lists" have been around since the advent of ad networks and they don't work as promised but more than that Eliana, open RTB and even Private Market Places deliver lower prices for ad impressions which allow lower quality advertisers who do not invest in creative to buy and run ads -- so the fundamental problem remains -- when you sell off unsold inventory to those channels, your value as a site will continue to go down -- not in the short terms so quarter by quarter execs will see revenue from RTB and think things are great when it fact everything is going in the wrong direction and time will play that out. Thanks again I really enjoyed reading you.
You're at a cocktail party talking to someone about something, and a complete stranger comes along and changes the subject to talk about something you have no interest in. That's what Twitter ads are like.