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And don't be afraid to put your products in the hands of your consumers! Get out there and let folks experience it so they can then talk about it.
Without taking sides here, the Boston Globe recently did a fantastic three-part investigative series on the taxi industry in Boston. Drivers working for slave wages while the person who owns the majority of the city's medallions made millions, had dubious insurance for his cars, fruitless lawsuits by people involved in accidents with those cars, a complete mess. The police department was supposed to be preventing all of this but it wasn't. The mayor and various pols vowed to create a commission to investigate and change things. Of course, this has yet to happen...
Agree Tom. Content and audience owners in TV are going to have to develop new capabilities in audience monetizaion to complement their content based selling to capture the full value of their businesses in the future.
Arguably, the strongest evidence that supports this argument is that the companies best able to create strong content are rarely the most capable of monetizing it. Digital makes it easy to leverage great content produced elsewhere (think HuffPo etc) and win by doing a better job of attracting an audience for it. The process won't be identical for TV (lots of rights issues, some walled gardens, etc.), but it's hard to imagine that it won't be similar. In the end, consumers want seamless access to the content they want and don't care much who created it -- or whose pipe it comes through.
UBER does have a much higher percentage of women drivers than medallion taxis. So they should have lower insurance rates.
Why would they perpetuate the nastiness by reposting her comments? Aren't they the Committee for Decency?
There will be chaos when there is no regulation including insurance coverage. You are right, a few billionaires, a few making some decent bucks and the rest will eventually suffer from lower wages and higher costs. Why should the billionaires care ?
Great points Stephanie. I agree. Content/context buying in media won't go away, but I think that it will be more complimentary to audience buying in the future rather than primary. And yes; it will certainly keep things interesting.
Suppose you earn more than $7.25/hr full time. Certainly the people you address here do as well you all should. The significance is on a losing streak. What is your audience paying the people that support them, a living wage and benefits ? If you are going to use Labor Day to emphasize your points, then it has to be done 360 for relevance.
Thanks, Dave - great topic. We've been buying audiences in the digital realm for quite some time now, ever since the rise of ad networks that use their own and 3rd party (e.g., BlueKai, Exelate) data to allow us to target specific segments. But we don't do that exclusively - we round out the plan with contextual/behavioral placements as well. I do think audience buying will become more prominent thanks to the rise of programmatic in other channels, like TV (thanks to Clypd) and radio (thanks to Jelli), but I can't imagine contextual or content-based based will go away entirely any time soon. All the changes keep things interesting for us, though!
Only could PDF so eloquently capture, and exemplify, the on-going power of print.
I use UNTER. Otherwise known as the subway.
From today's New York Times:
This week The Verge published memos detailing Uber’s campaign to recruit Lyft drivers. According to the report, Uber hires contractors who request Lyft rides and, before the ride is out, attempt to recruit drivers to sign up for Uber.
What is most notable is the indiscriminate nature of Uber’s campaign. During recruiting missions, contractors were paid $750 for any Lyft driver they signed up. The contractors had to be warned to wait a few minutes between rides, so as not to call the same driver twice.
Uber is not going after the best Lyft drivers and cars. It’s going after any Lyft driver with a car and a pulse. And that’s the problem: If Uber itself thinks almost any Lyft ride can be easily transformed into an Uber ride, why shouldn’t we just use Lyft?
"Big data" is still a mobile ad buzzword, but mobile ad optimization is actually where the industry's wisest players are putting their focus today -- http://nativemobile.com/optimization-everything-mobile-advertising-10227
I honestly can't remember the last time I ate anything 'Kentucky Fried', chicken or otherwise. My neighbourhood KFC closed when I was 16 or so (I'm 30), and I already seldom stopped in even back then. I've never been tempted by the low-quality hormone-pumped factory farm junk while on the road either. But I also have never felt the need to stare down my nose and disparage and dismiss workers at such places as 'drones'.
Does a KFC commercial really need such arrogant dissections? No. This write-up only succeeds in making you sound like a jerk, deserving a tsk-tsk. It's attitude like yours that encourage me more and more it's about time to de-subscribe from this newsletter.
If Uber is stealing drivers from the cab companies, it's only because the drivers can make more money with Uber than they can with Yellow, so I don't buy the anti-working-class argument. The cab companies should be adopting Uber's practices, not running to the government to protect them from a competitor with a better idea.
An article in LAist reported a man who was charge 7.75x the normal rate due to the surge pricing (resulting in an over $800 charge instead of $113-ish). In LA, there are a lot of people who had too much to drink and hence are vulnerable to manipulation, but I guess that's happened to people in taxis as well, on occasion. Buyer beware. http://laist.com/2014/08/21/passenger_says_uber_driver_charged.php
OK. So after reading your post, which seemed a little harsh, I watched all three vids. And, honestly, I liked them. Well done, nice people, great message and oh my, all that footage of that perfectly battered, golden brown chicken made me want some. I'm stopping by KFC on my way home! Larry, I think you may be overlooking the true power of the video - THE CHICKEN!
Wouldn't a vertical scroll of pages be the most sensible and user-friendly way to go? And the mags websites are a disaster. Instead of working together for a good consumer experience it feels more like the mags just slapped up a disjointed website. - Cheryl Hullin - Former Founder and Publisher of Design Digest
The full story won't open through the link above
We often hear that despite all the stimulation available to teens today...they're bored. Psychologists tell us that boredom is really a low level of suppressed anxiety...which makes sense given adolescent development. We've just published a blog entry on the psychology of Mobile: Life is Boring: Mobile is a Hit. We think it's useful for the teen mindset. Leave a comment - we're always interested in feedback! http://liminalresearch.com/life-mobile-mediagetting-hit/
This will work up to a point. Uber is rabidly ambitious. That's not speculation. Trevor Kalanick is a piece of work. If you're in his way he simply drives over you.
The bugaboo that no one talks about, though, is that as the service economy develops, there are fewer good jobs available.. That means fewer and fewer customers with the wherewithall to pay steep prices.
Kalanick won't care. He'll make his in the IPO. One wonders, though, what will happen when software turns everything into a commodity, something universally available and universally cheap?
As Arthur Greenwald noted in his comment about regulating public transport, there used to be something known as utilities, services so valuable and so universally needed, cities and states either owned them or severely regulated them to prevent monopoly/oligoply pricing.
The worry here is that as inequitable wealth distribution continues, there'll be no one left to fund the political battle to bring utilities back under control.
Uber seems like a swell idea. But the unions my parents belonged to put dinner on my childhood table, and I continue to support them. And I'd rather have a savvy cabbie who knows every corner of the city than a newbie Ubie.