Forgot your password?
Blah Blah, blah blah blah, Blah Blah says the conglomerates.
Money is in the razorblades. What else is new ?
Making something available and pushing items are not the same. I hope her peeps know the difference.
During my sons teen years, the only way I got him out of bed on weekends was a promise of McDonalds breakfast....I am grateful they waited til now to change, or I fear he would still be asleep in the old house on Long Island
What a great way to pump out profits. People push the button not bothering to find out how much more they are paying than buying it at the store. It could increase your shopping budget (?) by 10-50%, but who cares ? It's only money.
Nice Summary JamieBy fusing CRM data from email (an intentful channel of loyal customers) with Search, Google will create a new growth engine for itself and a fantastic new channel for its customers. Facebook is on notice now...Custom Audiences was a first-mover, but since we all know that fewer buys happen in the social context, will their be a flight to spend these budgets on Google's Customer Match?
So Leonard, I take it by your tenor that you reject sampling per se as it is horse-and-buggy and not resal-time.So I assume when you're next feeling ill and go to the doctor and he orders a blood test, you will need to be hooked up to a machine that tests your blood in real-time 24/7. Fact is there are times and situations where samples are the better approach.
Ed. I can't aver that Nielsen uses the "middle-second" attribution of viewing for the minute but it is the most common model. I believe that in the '90s Nielsen used the "dominant channel" model but changed with A/P.And before people leap in and say why don't we just use second-by-second data and get it right, there are a myriad of reasons such as latency, clock-drift, STB lag etc etc that means such data is more likely to return 'false positives' and false negatives. Or as learned friend once described it to me ... it is a non-existent vanity of precision.As for the millennials debate, the "young folk" have always been renegades rejecting the status quo. Indeed the "young folk" of the rebellious '60s now are the dominant 55+ TV viewers. Plus ca change, plus c'est la meme chose.
Thanks Barbara. All day breakfast foods not exactly a health initiative as McD has offered in the past (salads, etc.). Thinking of your description of McDonald's biz in 2004. "Selling health is not nearly as easy, or fun, as selling madly bad-for-you but addictive comfort food."
I remember a TV show a few years ago on which they interviewed half a dozen celebrity chefs about what they had for breakfast, five said granola, yoghurt, juice etc, etc. The sixth was Anthony Bourdain. He said a pack of Marlboro and a six pack of beer. What a guy. He served the best offal in Manhattan at Les Halle's. Maybe Tom would agree?
Did you mean starved McMuffiners waddled in for a breakfast snack before dinner or after ?
Jonathan, according to some people---not me, however-----millennials are gravitating more and more to user-generated "video" content which they happily gobble up on their smartphones and YouTube. Can it be that "network quality" programming has seen its day? If so, what are the implications for Hollywood? If millennials can get what they want from their smartphones and YouTube free of charge, why shell out $10-12 to go see a movie?
Agreed, Stan, though, to be accurate, most viewing, including that done by "Boomers", is still done "live". Nevertheless, all viewers should be counted ---if possible---at least on an in-home basis. As for out-of-home, this is not going to be as easy as one may think, due to important questions about survey methodology and viewer attentiveness.
Arthur, I'm surprised to note your comment to the effect that TV is not a good way to reach older Americans. Actually the over 50 group is, by far, the heaviest viewing segment and is well represented in most all TV shows.
Offering breakfast at all times also avoids a repeat of Jack Nicholson's diner scene in "Five Easy Pieces."
Consumers would be less confused if "Do Not Track" in their browser settings really meant what it implies to the layperson if the whitehat online ad industry could agree upon a standard.
Breakfast for breakfast or breakfast for dinner, I ain't eating at McDonald's. Ew.
Leonard, I try not to take it personally, however I doubt that I'm wrong on this one. I leave it for other readers to draw their own conclusions.
People are going to be interested in professionally produced or high quality content for a long long time. Is that on Facebook now? People only get snippets and teasers that drive them to other media for the full content. Suppose Facebook were able to provide this. At some point in the future, people will be saying "remember when we used to watch this on Facebook?" And their kids will say, "what's Facebook?"
McDonald's All-Day Breakfast, now vastly more convenient for stoners!
Excellent point about this move being a good distraction from the discontent about McD's other food. Everyone loves breakfast food! And no longer do you have to go to some complicated diner to get your hangover food.
I can't speak for the rest of my fellow Egg McMuffinistas, but I can assure you that I will be growing more vast with 24/7 access to the delicious little buggers.