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Compared to £120 billion, £1.1m sounds pretty trivial. There must be many bigger targets to focus on.
George, you're absolutely right. The email industry has evolved well beyond the point where any kind of bonded sender "pay for delivery" system is necessary. The Forbes article just got me thinking about those old attempts to defeat spam, and how permission and relevance are the current ways to safely pay your way into inboxes.
It seems that a dead-end has been reached. One article mentions the backlash against ad-blockers, while another article addresses the problems with malvertising. Is there a way out for the average user?
https://www.linkedin.com/pulse/pgs-wants-save-500mm-advertising-fees-masada-comes-mind-marcelo-salup$500mm. Probably twice the profits of all the agencies working on the P&G business.
Tks for sharing your experience through 'your story'! I too have learned 'the (my) story' is what people - VCs, clients, vendors, even employees - want to hear. Early on in my story I had the privilege to meet, & tell my story to, @dherman76 & @tdavidson... it was invaluable, just as it seems your time w @jessicapeltz & @jengroff was for you. Tks again... Njoyd the read! Mitch
*Sadly, the unintended consequences of this can be manifold. We agree and we do not want the QVC Shopping Channel. We do want our ME TV, Cozi; GET TV, ESPN Sports Center, NFL Channel and others. Where these slime will go with this is to start charging for every Google inquiry or every browser seek. We pay $219 dollars a month for Broadband and our TV Package with Stars and HBO and Showtime. How much more will TWC want before they go A LA CARTE?
It's tiring seeing all of these ad revenue statistics being cited over and over suggesting that the Internet is about to surpass TV as the advertisers' medium of choice. Take out the promotional dollars, plus search and sales service buys and the Internet has only a fraction of the branding dollars that TV garners. Moreobver, this will continue into the foreseeable future, though video ad revenues will, no doubt, cut into "linear TV's share---providing online's ad viewability issue is dealt with and corresponding CPM adjustments are made by sellers.
Non-fraudulant placements is Noble Digital's #1 priority and then everything else comes after that. Over time, we've compiled a list of sites and other trouble spots that have been identified as worthless sources of inventory. Focusing on that first gave us a dramatic increase of engagement on our video campaigns.Simply put, digital videos are a lot more powerful when humans actually view it. This is what turns the machinery on, allowing the rest of the funnel to ignite.
Coke and Pepsi knew from the beginning that aspartame was a poison because they are the two main officials of the National Soft Drink Assn, now American Beverage, that protested about it being unsafe. Here is that protest from the congressional record: http://www.mpwhi.com/open_letter_dick_adamson.htm You can go to www.mpwhi.com and read the congressional records and resources with all the medical texts on aspartame like “Aspartame Disease: An Ignored Epidemic” by H. J. Roberts, M.D., www.sunsentpress.com 1000 pages of diseases and symptoms triggered by this addictive, excitoneurotoxic, carcinogenic, genetically engineered drug and adjuvant that damages the mitochondria and interacts with drugs and vaccines. The manufacturers own teratology studies showed neural tube defects - autism, spina bifida and cleft palate for starters and then made a deal with the FDA to seal them and not let the public know. It has caused an epidemic of birth defects throughtout the world. Dr. Ralph Walton is now doing a birth defect study for anyone who has given birth since 1984. See it on my web site and complete form. Be sure to read the UPI 8 month investigation with all the fraud exposed in the approval process.
Also email me for the Aspartame Resource Guide about these 3 sweeteners from my web site. Using sucralose is like consuming chlorine. Get the facts. They could use something safe like “Just Like Sugar” , www.justlikesugarinc.com which has no chemicals at all, only organic food.
Dr. Betty Martini, D.Hum, Founder, Mission Possible World Health Intl
I think you make a good point about the potential for higher costs but I am confident that once the cable cartels are reduced to just broadband providers the free enterprise system will keep entertainment costs at an affordable level.
Great story. The even broader lesson is that marekters should understand the accuracy of appended data is suspect in many cases. Don't assume that data to be certain and make marketing decisions on it that are irreverable (purge from list, etc.)
Yale Hollander points out interesting stuff here. Reminds of a class I took at CCNY in which we read Joyce, and the professor said at one point that the author had been quoted: "I expect my readers to devote their lives to the study of my work." I tried to read Finnegan's Wake but gave up after three pages. Someone suggested I read The Skeleton Key To Finnegan's Wake written by the same guy who wrote the easy to read "The Cardinal." But the skeleton key proved even more impenetrable than the novel it was seeking to explicate.
@Gerard, @Ed: The P&G's guy comment is at best abstruse and subject to many interpretations: is P&G thinking of implementing a technological platform such as MRM/DAM to improve media production workflow and agility? Or creating a centralized production hub to benefit from economies of scale and simplified oversight? There are many possibilities and interpretations.
Are any media outlets or organizations representing the media going to be invited to these sessions or to participate in the group. I'd love to attend as a member of the Hispanic media leadership!Gracias! Cara Marcanodirector, board of directors national association of hispanic email@example.com
@Gerard, do you understand what the P&G guy is talking about?It's clear as mud to me.
@George, I'm not just talking about "marginal" cable channels but the bulk of what might be called "middle of the pack" channels as well. There's no issue about whether these are viewed or not---Nielsen has no problem measuring them adequetly---- and, as a matter of fact, a "programmatic" buying system would jump all over such channels as well as the really marginal ones as they tend to charge lower CPMs. The problem with the unbundling idea ---in my opinion---is that it will limit rather than increase a consumer's choices, by causing many selective channels to disappear while the mass appeal channels that survive will be able to charge more, not less, for subscriptions. Instaed of basic cable garnering over 50% of all viewing it would shrink to perhaps half of its size---audience tonnage-wise and there would be a reach problem for advertisers to cope with as many of the surviving channels would not cover as much as 65-70% of the market. Meanwhile, the broadcast networks and stand alone services would have a field day both in audience and revenue attainment, with advertisers flocking to such channels so they can continue to attain critical mass with their branding campaigns. Result: many consumers would be paying a lot more for access to TV/video content, but getting a lot less of it. Just my opinion, but I don't see this as the best of all possible outcomes.
I thought this concept was dead. There have been several attempts for a "pay for delivery" services (Goodmail) or a bonded sender product (Ironport System/Return Path's "Bonded Sender" program). Both failed. Having worked in this space for over a decade with the largest mailbox providers, I don't believe this is a problem that can be solved by economics alone.There is a room for independent whitelisting services like Return Path Certification and our competitors. However, we are all just providing an additional signal to the mailbox providers about the quality of commerical mail. We are not using economics to solve the problem.I think the approach Chad suggests - sending messaing that is more relevant for the subscriber's context is one of the most effective ways to pay the "tax".
Does storytelling extend from the brand level to the product page level, where customers will spend more of their time? Here's the description of a $1,595 dress:
I think once everything moves through the pipe that big data will find those who like certain programs and rifle target them with new simialr program samples (like intro to on Demand movies). Kind of what a Simulmedia is going now with set top box and third party data. While is is nice that cable subs help keep marginal cable channels alive I cannot beleive that marketers are paying just because they are in the channel line-up, but rather on actual viewing, no? It is time for the weak to die.
It's nothing new. There are many variables (we track 16 with an 82% success rate) that push higher the likelihood of an agency review occuring within an 18-month period. CMO shifts are weigthed the highest, but other factors determine how soon a review will begin. For example, in Chuck E Cheese's case two additional variables (we call triggers) are that it was taken private by a new owner last year and a new CEO joined last summer. There's other factors here, as well, but those three are the biggest indictators.
There's always this show's twin: "Blackish". Non-white CD and non-irritating doctor wife.
I wonder whether there's more to that Roberta Flack ending than you think, Barbara. With whom did Roberta record a number of her iconic hits - "Where Is the Love," "The Closer I Get to You," "Back Together Again?" Donny Hathaway, that's who.Donny Hathaway jumped to his death from a 15th floor window of the Essex House in 1979.More subtle foreshadowing?
Already picked. Netflix > DirecTV.