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The bloat that has become Cannes is hellacious. 1997 was the last year I went. As the lyirc goes, "Lots has happened since we last spoke." Thank you for putting the woeful events in context so effectively.
Here we go: Search companies and other internet companies become utilities, necessary to exist as water and electricity.
Apple needs to be invested integrally in China. Yes, to gain more intelligence. China won't offer it for sure. And look at all that data.
Never have driven a truck/own one. Never will. No need. The liner was the first thing I thought of. And just because they drove out without one doesn't mean they won't have one. Come on.....
You give yourself away. All of those millions, probably billions, of dollars pushing pills and other non descripts onto the consumer, especially desperate people, should be ripped from all your pockets and invested into lowering costs and research. That gold is ransom and you and your cronies are a disgrace with no shame.
Couldn’t agree with you more. Diversity initiatives? Diversity support? What the fuck is it for? Is it for ad agencies that take photos of black visitors and put it on their social media as if they were diverse themselves? Is it for agencies that make a Big Show of supporting minority teenage students but turn Black and brown adult creatives and vendors away from their door telling them someone else was “just a better cultural fit”? The industry is becoming filled with “professional diversity pimps” and by that I mean all-white agencies that trot out ethnic entertainers and poets and dancers and interns for show, and ESPECIALLY for photo ops, but are as vapid as ever if you pull back the curtain at all and look at who they actually hire. Maybe the entire industry would be better off if gender and ethnic diversity, if anyone actually gave a shit about it or thought it made a difference, focused on numbers and accountability and not just vague, meaningless awards and press releases.
It's part of the salary that the agency does not pay the buyers. Been around for years. The less employees earn in comparason to value to the company and what the top skimmers take out, the more payola pays out. The WWA (wonderful world of advertising) is not the only business that reeks of theft. Theft = theft of the client's money, theft from the client's money, theft of the consumer with the cost of their merchandise having the cost of the WWA built in. Back to who pays, after you peel back the layers ?
the above is the itunes podcase "Does Cannes matter?" We cover all the topics not covered in the above column.
I think you mean Nigel Farage (not Forage). No doubt your spell checker though it knew better!There's no guarantee that an independent Scotland could meet the criteria for EU entry - previously the EU have said that they would have to apply for membership like any other country which takes years, assuming them can meet the stringent entry conditions. However who knows what would actually happen given the current turmoil in the EU.I also doubt that Scotland would supplant London for the creative industries, even if it were to vote for Independence (it rejected it last time), and then subsequently admitted to the EU. There is a lot of talent in London that is unlikely to relocate. What is more likely in my view is that company registrations might move to an EU country to bypass any trade differences.May we live in interesting times!!
Stereotypes totally include dumb dad and developer dweeb and beer frat guy. Hate them, too. Point taken on complaining at Cannes and scam ads.But there's a level of cluelessness still that has to change.
Imagine what could be done if some of those tax deductions were eliminated for people who earn over $1,000,000 / year. Oops. Many of the working illiterate are employees of the wealthy and if they could read and write well, then there would be a great possibility that the 1% would be paying more taxes and salaries.
Where do I go to turn in my vagina? I honest-to-God can't take it anymore. Glass Lion? What the fuck is it for? Is it for women who create hence breaking the glass ceiling? Is it for depictions of women? Is it for commercials directed at women? Does anybody know? Advertising deals in stereotypes -- that's how you get messages across in :30 seconds. Frankly, things like "Like a girl" have become stereotypes. Should we get rid of dumb dad and the man your man should smell like and beer frat guy and GE developer dweeb? They're all stereotypes but they happen to be men. The industry is becoming filled with "professional women" and by that, I mean designer-togged ladies who make their living talking about the "plight of women" and going to the glamour spots of the planet to do so. I mean really. You want to talk about plights, let's talk about women working double shifts at McDonald's and Wal-Mart not someone who didn't get the ECD gig so they don't have an assistant. I know I'm going to be savaged for this and I've bitten my tongue off for years not saying it but I'm over it. And while we're at it, scam ads at Cannes? I am shocked that gambling is going on in this establishment.
Thank you, Barbara.
B Sass, Nielsen viewer ratings remain as the base currency in almost every one of these "special" targeting machinations. The "non-Nielsen info is merely an add-on to the Nielsen ratings, usually on an index basis.
Barbera Lippert, Pop Culture defines itself. It is a phenomenon not a choice. Were the great artists of all time misogynists. Is beauty in art and nature somehow discriminatory against the less attractive things.I don't get your point. Is George Clooney or Brad Pitt a bad choice in talent because they are fit or attractive to women ? Advertising and media appeal to our intellect on some levels and our emotions and drives at a more base level. Are you also a strong critic of the fashion industry and publications like WWD, Vogue, Cosmo, etc ? Do you believe Taylor Swift is an affront to less attractive singers ?Do you believe that people imagine themselves in the roles of their 'idols'. I am not a misogynist. I support equality in all forms. I support freedom of speech and creativity without reservation or political pressure to force standards of 'beauty' on the public, "for their own good".
Someonce once answered the question: How do you sell Volkswagen Beetles to women? with "You tell them it costs $1899, gets 26 miles to a gallon gas, has rear-mounted engine so it won't get stuck in snow, and has an air-cooled engine so you don't need water."
Until the industry openly admits and counters the obvious "sexism and misogyny" nothing will change. Cannes it seems is just focused on "party" and not "purpose."
Someone is confusing word of mouth as in can you recommend asking on the phone or in person with twits, fbeast and the rest.
Barbara... Surely the answer is to simply ban all ads from Brazil. Particularly as they all seem to be in English.Cheers/George
You're right. Would have been clearer without those quotes. Or: “'Our schedule was already accelerated,' Mayne said on Wednesday," Vlasic writes, "without providing further details on the decision." Thanks.
It all comes down to methodology. When we posted our analysis of Twitter hashtags yesterday we found Leave leading the tally. Stay tuned for our report on Trump v. Clinton. http://www.4cinsights.com/resource/eureferendum/
The more I read about the zombie-like existance of sexism in advertising, the more I've come to believe that the only way to get rid of it is for everyone on the wrong side of the issue to die of old-age. Which is why I strongly encourage chain-smoking, heavy drinking and high-risk adventure sports such as BASE jumping, sky-diving, mountain climbing and quadruple diamond skiing for all ad execs who, so far, cannot be swayed from their deeply ingrained sexism by lawsuits, attempts at education, logic or threats of violence. The sooner the better.