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Paula, totally agree that it will take more than marketing to fill this big need. I hope that more efforts emerge as the pharma and biotech industry finds treatments in this space and invests more heavily on the support of rare patients and caregivers.
Fine, let Simon Cowell run the country and deal with the rest of world like your life depended upon it. Put tRump back into the circus.
This will take more than marketing and advertising. It always goes back to who pays. All of this care is expensive, very expensive and needed, very needed. Certainly, what you have outlined and some are doing will save everyone money including insurance companies, but who or what companies are going to find it profitable enough to sell it through ?
Bet he would rather run for Pope if he could. If you can't figure out the reasons, the problem is more serious than you think.
*Sigh* OK, Laurie, I get it. The Physical Web is at the heart of what my company, BKON Connect, is all about. I was expecting one thing from the headline and was a little disappointed to get something else. Just a little context so you understand where I'm coming from. Happy Friday.
Identifying prospects who are in competitors' stores is a violation of personal privacy that is a few gigabytes too far! Next we'll have a Tinder upgrade that will alert tomorrow night's date about your whereabouts tonight? http://momentum-event-fence.pagedemo.co/The headline should be "Friendly's is Not Privacy Friendly." Odious.
Thank you Edwin. Would it help to remind you there's more than one meaning for the word cougar, and more than one meaning for the word nail, and more than one meaning for the word pool, just to name a few. :)
Trust issues will vary by client/agency and addressed by ongoing audits (painful/expensive). However, the bigger takeaway is adoption of new business models (also painful/expensive but better long-term).
Laurie, the headline in this article is misleading. What you've written is well done and interesting, as usual, but it is not the Physical Web. The Physical Web is an open-source IoT project introduced by Google with the goal of enabling quick and seamless interactions with physical objects and locations. More information: https://google.github.io/physical-web/
As some once said to me as he shuffled me quickly away from a few kids, one carrying a gun that I didn't not see was the best way to avoid trouble is to avoid where trouble brews. The best way to avoid anti social media is to stay away as much as possible. You can still have a great life.
Yes. If we haven't reached the point yet it will happen soon. Let's not forget the sweeping elimination of fraud in the exchanges and demand for viewability. It's leaving only good, real inventory in programmatic.At the end of the "race to the bottom" we could even see a bounce up.
I'm sure that you know a lot more than I about GFK MRI, Kathy and your point about weakness in the market research area is telling as in these tough economic times one would think that more would be spent to study marketing issues rather than less. Tony's point about who eventually buys GFK is also noteworthy. If it's Nielsen then we are seeing one company developing a virtual monopoly--in the U.S.---on media audience measurement, with radio and TV already in the bag and then magazines. No one seemed to care when Nielsen took over Arbitron; perhaps no one will mind if Nielsen becomes the primary auditor of magazine audiences as well. Next up digital, where, for now, there is still competition----but for how long? It will be interesting to see how this all plays out.
RJ, Great points. I do think that there are advantges to closed systems for marketers, as long as their are enough of them to create real competitoin of price and benefits. The TV ad marketplace works, and the comapnies and systems are quite closed, because there are 6 or 7 strong TV media owners/sellers nationally, and 2 o3 three in most large markets locally. Whether we will see a robustly competitive oligopoly in digital is yet to be determined. At this point, Google and Facebook have separated themselves from the pack, though Snapchat's growth is promixing and both Apple and Amazon are quite likely to become wild cards. Dave
Thank you. I could not agree more. I don't think any generation, even the Boomers, has been as stereotyped and over-analyzed as Millennials. Yes, there are certain life experiences that tend to influence them just as the Great Depression and WWII influeced the Greatest Generation and Vietnam and changes in social mores influenced Boomers, but in my opinion, human nature does not fundamentally change from generation to generation. And it is just as arrogant to paint one generation with a single brush as it is any other demographic segment.
Ed - Sorry but your view is a narrow U.S. one. When I stepped down as CEO of GFKMRI in 2013, the audience measurement side of GfK - including MRI - was thriving globally. Internally GfK has TV measurement, retail tracking, radio measurement, mobile and web measurement and print. The weaker sector was traditional market research and that made up a very large part of the GfK global business. My guess is that there is weakness in the traditional market businesses that has triggered these rumors.
Hey Dick. If this is the future of MediaPost content, tearing down agencies based on Buzzword Bingo, please let us know now so we can all stop reading, logging in, subscribing, and/or sharing.
It's also a question of credibility. Trump obviously believes that all it takes is saying something and everyone will believe him---even if he has said exactly the opposite for the past six months and many of his most ardent supporters are clearly not in sync with his latest babblings. This is the classic hallmark of the egomaniac who thinks he is the smartest person in the world and everyone else is an idiot---compared to him.
One of the reasons why many marketers are not making long range plans to incorporate mobile in a big way in their advertising plans is their preference for video---or TV----commercials. This is one area where mobile, for a variety of reasons, is not a major ad medium either in terms of the amount of activity nor the availability of suitable content to support the commercials and engage audiences. Also, there are serious questions about the attention getting--and holding---power of mobile video ads and the reach capabilities of mobile video buys. Until these issues can be addressed----and that may not be an easy task----mobile will be seen as an interesting add-on option or a supplement to other mnedia when this is appropriate----but not the "main event", hence worthy of having a dedicated long term strategy. Instead a more flexible, opportunistic, approach is what many advertisers may consider for mobile.
Welcome to one of the aspects of unfettered capitalism.
But how do the ad agencies feel about the personal rebates their buyers get from publishers?
There's a savory story to be discussed.
Lest we forget, National Lampoon had a much more direct method of utilizing our love of canines to increase their audience:https://c2.staticflickr.com/4/3177/3116706556_fae8ffc956_z.jpg?zz=1
As usual I generally agree with Ed's assessment however syndicated audience data especially at the ad exposuree level will I suggest never be redundent albeit the target universes will be significantly more sophisticated than meree demo's. Reach/frequency is the foundation of any meaningful media campaign especially the reach part! Also we need to understand that with MPX adjustments and magazine velocity MRI does offer magazines comparable data to C3 TV ratings or better. If you are not using these data it is not too late to start!!Suffice it to say that should GfK go into orbit the DOJ or the FTC must block any attempt by Nielsen to acquire it's assets. Nielsen already was permitted by the FTC to scopp Arbitron which has hurt the ad industry and specifically audio/radio publishers significantly. Unregulated monopolies in audience research measurement must be finally stopped.
Craig saved me a lot of typing. His solution to the problem is spot-on. The only way to lessen the impact of negativity on social sites is through quick, fair and visible oversight. Self-policing by the users should be tried first. If that fails, then slam-bang moderation should be installed.
And, in the same way that a quick paint-over will slow down and eventually stop graffiti, the response to the negative online posts by trolls can never be "too fast." Once the trolls notice that their garbage is being deleted within minutes, or seconds, they'll give up.
Internet trolling is simply the latest version of mob mentality. The quicker the primary instigator is silenced, the quicker the mob finds another shiny object to stare at. Sort of.