1. Pete Austin from Triggered Messaging
    26 minutes ago re: Does A Deer Buzz In The Valley? by Aaron Goldman (Search Insider - Dec. 12)

    http://www.flyfisher.ro/en/deer-creek-buzzer/

  2. Anni Paul from BoscoSystems
    2 hours ago re: Twitter's MoPub Launches Native Ads by Mark Walsh (RTM Daily - Dec. 12)

    I'm not exactly sure that Twitter/MoPub have the right formula for success in native ads here, but we'll see. The only thing that is certain is that native advertising could be pretty powerful if done right on mobile, but I think that's more closely aligned to how LinkedIn, Airpush, and other top publishers, social networks and mobile ad networks are approaching it - http://techcrunch.com/2013/10/10/airpush-acquires-hubbl-for-15-million-to-bring-native-ads-to-mobile/

  3. Paula Lynn from Who Else Unlimited
    7 hours ago re: AT&T Cuts Broadband Prices For Austin Users Who OK Ad Targeting by Wendy Davis (Online Media Daily - Dec. 11)

    This should be illegal. Does it have any basis in net neutrality ?

  4. Michael Natale from MCM Media Sales
    10 hours ago re: Commercials May Not Be 'Time-Sensitive,' But What About Their Price? by Wayne Friedman (TV Watch - Dec. 12)

    Got it, I see your point.

  5. John Grono from GAP Research
    10 hours ago re: Commercials May Not Be 'Time-Sensitive,' But What About Their Price? by Wayne Friedman (TV Watch - Dec. 12)

    Sorry Michael you seem to have missed my point. If we look at the TV ratings just for the time shifted viewing we can clearly see the ad-skipping. And it's significant. That's why we only 'credit' ad-breaks in the time-shifted when they are viewed. As an over-simplification, in an hour's programme we 'credit' the programme with its 47 minutes and zero to the 13 minutes of ad-breaks. The truth is very transparent here, Business is not a 'party' but it is still rolling along. Where I think Les has drawn too long a bow with "any playback" is let's say I watch a replay of the 2005 AFL Grand Final (our Superbowl) which my team won for the first time in 72 years ... is he REALLY going to reissue the 2005 ratings and send an invoice. There needs to be a cap on it and I'd say 28 days seems logical. Mind you, this will play havoc with any post-analysis as the client would have to wait a month to see how the campaign went and any make-goods may be outside of the campaign period.

  6. Thomas Siebert from DIGITARIA
    10 hours ago re: Golden Globe Nominations Get It (Almost) Right by Ed Martin (TVBlog - Dec. 12)

    I've pretty much disliked Jon Voight in everything he's done over the past decade -- the guy turned into a two-dimensional molded caricature -- but he was phenomenal in "Ray Donovan" and really brought a rich emotional fullness and empathy to a character that could have been easy to hate.

  7. Michael Natale from MCM Media Sales
    10 hours ago re: Commercials May Not Be 'Time-Sensitive,' But What About Their Price? by Wayne Friedman (TV Watch - Dec. 12)

    Yes that's the case here too. Les Moonves isn't saying that...he just think any ad that gets played back at any time is worth alot. He's nuts. But the real issue is that the TV world Networks and Nielsen especially, want most people to think that Ad skipping is a small percentage of overall behavior because their model and ratings are a legacy business. They know if the truth came out it would ruin the party for everyone. Much like the way Credit Default Swaps, CDO's and Mortgages for millions of people who couldn't afford them ruined the economy here in the US and around the world.

  8. John Grono from GAP Research
    11 hours ago re: Commercials May Not Be 'Time-Sensitive,' But What About Their Price? by Wayne Friedman (TV Watch - Dec. 12)

    I don't know what you folk are doing in the US, but in our TV Ratings system DownUnder, if someone FFWDs an ad it doesn't count to either the time-shifted programme rating of the ad-minute post-analysis.

  9. Steve Plunkett from Rockfish
    11 hours ago re: In Search The Eyes, Clicks Look For Visual Appeal by Laurie Sullivan (SearchBlog - Dec. 12)

    Can someone that understands search be asked to participate in one of these studies? A. The reason Google results are more prominently displayed is because they are CREDIBLE. B. Just because a website can navigate Google search Results and be #1 does not mean it's the BEST choice for the user. C. The #1 result can be fraudulent if not monitored closely by Google. D. Brands and retailers can REGISTER correctly with Google services and be listed higher than Google results for brand related queries. E. Please rethink your study. Add in branded searches. How many of those do not resolve to an official Brand result. More than you think. F. In the image above.. The heat map suggests that searchers read Meta Descriptions which usually contain Calls to Action. G. www.tfl.gov.uk/gettingaround/1106.aspx‎ is #3. I can fix this. Easily. H. Change your url from "gettingaround" to ""London-Map". I. Change your title tag from. Maps | Transport for London to "London Transit Maps" J. Google "London Transit Maps" beforehand. Notice you are #1 Now. Click on your website and Follow instructions above. (Wait 2 weeks for I. above) K. Please stop silly EU lawsuits.. SRSLY.

  10. Leslie Singer from SingerSalt
    11 hours ago re: Why It's Critical We Get The Definition of Native Advertising Right by Justin Choi (Online Publishing Insider - Dec. 12)

    There is only one winning strategy for successful publishing initiatives whether it is a newsletter, a consumer publication or a branded content engagement tool: Your reader is your client. Period. Stray from that and 'disingenuous' has a scent that repels.

  11. William Lederer from MediaCrossing Inc.
    Yesterday, 5:09 PM re: The 'Madison Avenue-Wall Street Industrial Complex' by Joe Mandese (RTBlog - Dec. 12)

    Nice wordsmithing, Joe. History will doubtless record we are in the earliest stages of a massive transformation of this opaque, inefficient, and illiquid 12 digit global market that will benefit from financial and commodity trading best practices. As a media trader committed to reinventing media buying and selling by providing explicit benefits to both buyers and sellers, MediaCrossing looks forward to the day when those selling the picks and shovels mining these new opportunities share more of the benefits with those they are intended to help.

  12. Michael Natale from MCM Media Sales
    Yesterday, 4:58 PM re: Commercials May Not Be 'Time-Sensitive,' But What About Their Price? by Wayne Friedman (TV Watch - Dec. 12)

    Exactly Doug!

  13. Michael Natale from MCM Media Sales
    Yesterday, 4:58 PM re: Commercials May Not Be 'Time-Sensitive,' But What About Their Price? by Wayne Friedman (TV Watch - Dec. 12)

    Les Moonves is off his rocker. Do the terms "Future Consumption" or "Recency" mean anything to him? In his world ROI doesn't matter, the only thing that matters are higher retransmission fees (which lead to higher cable bills) and higher CPM's for fewer and apparently further between ratings! In his utopia consumers will react to ads (if they aren't already skipping them anyway) next year to ads shown this year. Use your DVR's the correct way folks...skip all the ads and get some of your precious time back.

  14. Douglas Ferguson from College of Charleston
    Yesterday, 4:56 PM re: Commercials May Not Be 'Time-Sensitive,' But What About Their Price? by Wayne Friedman (TV Watch - Dec. 12)

    VOD sounds like a bad deal if fast-forwarding is "disengaged" -- I'll stick to my TiVo.

  15. Nick Frankl from Adconion Direct
    Yesterday, 4:50 PM re: Google Forges Ahead, To Let Traders Buy Based On Viewability by Tyler Loechner (RTM Daily - Dec. 12)

    Nevermind! http://www.adexchanger.com/online-advertising/vendors-seek-accreditation-as-mrcs-viewable-impression-advisory-lifts/

  16. Thomas Siebert from DIGITARIA
    Yesterday, 4:45 PM re: Snapchat Adds $50 Million In Funding by Mark Walsh (Online Media Daily - Dec. 11)

    Just in time for Instagram to offer their own version: http://blog.instagram.com/post/69789416311/instagram-direct

  17. Nick Frankl from Adconion Direct
    Yesterday, 4:34 PM re: Google Forges Ahead, To Let Traders Buy Based On Viewability by Tyler Loechner (RTM Daily - Dec. 12)

    This is a great model! Not a fit for everything, but it's crazy not to utilize for an awareness campaign maximizing reach and already optimizing towards in-view ads. Didn't see it on their site, so I'll be interest to hear who they use to verify the viewability of each ad. http://finance.yahoo.com/news/adconion-direct-sets-standard-display-130100136.html

  18. timo platt from PoKos
    Yesterday, 4:34 PM re: Six Percent of Americans Trust Social Media by Erik Sass (The Social Graf - Dec. 12)

    6% Americans #Trust #Social Media #Brands covet trust & #loyalty Facebook and Twitter can earn it via #CEM http://amex.co/13rIN5K

  19. Russ Somers from Invodo
    Yesterday, 4:28 PM re: If You're Looking for E-Commerce Video, There's a Pretty Good Chance You'll Watch It by P.J. Bednarski (VidBlog - Dec. 12)

    Thank you PJ! That's an outstanding summary. One tiny caveat: video viewers are 1.81x more likely to buy. In percentage terms, that'd be 181%, not 1.81%. Thank you once again!

  20. Judy Bellem from SMM Advertising
    Yesterday, 4:25 PM re: Six Percent of Americans Trust Social Media by Erik Sass (The Social Graf - Dec. 12)

    Well. As a social marketer I say it's better to know the truth and not turn a blind eye to reality. Statistics aside, I most thoroughly enjoyed how well written this piece is - great comic relief for the end of the day, thank you.

  21. Dan Sundgren from Add3
    Yesterday, 4:24 PM re: Does Marketing Work? by Cory Treffiletti (Online Spin - Dec. 04)

    Great article as always Cory. I did a quick spot check and found 10 chief marketing technology officer titles on LinkedIn. Let's check again in 12 months? Love the piece about the $156B stack, makes sense and is a good way to decide where you want to sit as a service company on and within that stack.

  22. Dina Smyth from Nielsen
    Yesterday, 4:20 PM re: O'Neal Adapts From 'Paid' To 'Earned,' Leaves The 'Mail' For Adaptly by Joe Mandese (Online Media Daily - Dec. 12)

    Congratulations to Adaptly for snagging the best of the rest. Sean O'Neal is key to a company's success.

  23. Jim Thompson from Temple University
    Yesterday, 3:55 PM re: WestJet Santa Video Goes Viral by Tanya Irwin (Marketing Daily - Dec. 12)

    At the risk of sounding like a downer, I kept thinking that it would have been way better if they had used the money to buy coats (it can get cold in Canada) or toys for poor kids. The 50" TV was what pushed me over the edge.