Chuck Lantz from 2007ac.com, 2013ac.com network
74 minutes ago re: Fear of Flying Fluids: Seriously, 'Milk Life.' How Did This Happen? by Barbara Lippert (Mad Blog - March 05)

"@Chuck-- to show that these guys can adapt to any circumstance (sorry) and do some creative tinkering?" Barbara: That's my point. How creative and adaptive is buying a bottle of water for your radiator when there's a hose with free water two steps away at the gas station? Come to think of it, maybe that IS the point; ... any guy who needs to take a pill to replace using his imagination, plus doing some "creative tinkering", ... oh, never mind. I think you see where I'm going with this.

Richard Bennett from ImServices
2 hours ago re: RTB Ads Lead To Twice As Many Click-Throughs Overseas by Tyler Loechner (RTM Daily - March 07)

So how do these rates change when the clicks are counted per the current IAB click measurement standards? That is, after filtering out the bots!

Jim English from FJC
2 hours ago re: Fear of Flying Fluids: Seriously, 'Milk Life.' How Did This Happen? by Barbara Lippert (Mad Blog - March 05)

I found the propellers and the parachutes rather engaging. Thank God those mustaches are gone, so phony for so many years.

Paula Lynn from Who Else Unlimited
2 hours ago re: Three Simple Rules To Dramatically Increase Your Start-up's Chance Of Success by Kaila Colbin (Online Spin - March 07)

All CEO's should be banging down your door and paying you well for you to work for them. Not for just this reality but for all of your work.

Doug Garnett from Atomic Direct
3 hours ago re: Startups Care More About Consumers Than Established Brands Do by Joseph Jaffe (Online Spin - March 03)

@joseph --- we can agree to disagree in a way that is, in fact, agreement. :-) Absolutely no question that big companies can learn a lot from startup. Bureaucracy inherently tends toward safety & focus on the consumer inherently means a need for taking some risk. I suppose my point is that I work with a lot of startups (esp in tech) who struggle to have any customer focus. Had one CEO challenge even the idea - his theory being that all that mattered was what his team could build. Cheers... If you're interested, I wrote this post recently about "improvisation" and how big companies struggle because improvisation is critical to success but involves risk. http://dsgarnett.wordpress.com/2013/10/18/practicing-on-the-bandstand-some-thoughts-about-miles-davis-improvisation-business/

Alex Miller from ViaSat
3 hours ago re: Oscars 2014: Or, The Night Real-Time Marketing Didn't Suck by Catharine P. Taylor (Social Media Insider - March 07)

Nice opening graf! Just a great piece of writing.

Patrick Scullin from Ames Scullin O'Haire, inc.
4 hours ago re: Fear of Flying Fluids: Seriously, 'Milk Life.' How Did This Happen? by Barbara Lippert (Mad Blog - March 05)

This hateful campaign sends a simple visual message: milk gives you explosive diarrhea. I doubt that's a good selling point.

Jon Currie from CURRIE COMMUNICATIONS, INC.
4 hours ago re: $9 Billion Deal Would Merge Safeway With Albertsons by Thom Forbes (Marketing Daily - Top of the News - March 07)

In Southern California, besides Trader Joe's and Whole Foods, we pretty much just have Ralph's and Von's. Better known as Kroger and Safeway to the rest of the world. If these two merge, it would be like Macy's--pretty much the only choice left on that category. Ouch.

Glenn Robinson from None
5 hours ago re: DirecTV, Van Wagner Bow Giant LED Blimp by Erik Sass (MediaDailyNews - March 03)

I assume that ultimately DirecTV subscribers are paying for this blimp and its operation. I wonder how many would rather have DirecTV settle with The Weather Channel.

Paula Lynn from Who Else Unlimited
5 hours ago re: $9 Billion Deal Would Merge Safeway With Albertsons by Thom Forbes (Marketing Daily - Top of the News - March 07)

What is the biggest threat to small businesses ? To employment ? To supporting other conglomerates selling their products exclusively ? To the media biz ?

Leslie Singer from SingerSalt
5 hours ago re: Three Simple Rules To Dramatically Increase Your Start-up's Chance Of Success by Kaila Colbin (Online Spin - March 07)

Start ups should beg, barter, steal, offer equity or whatever it takes to engage professionals that understand naming, along with all aspects of corporate identity, is a science that takes experience to do right the first time. "The only thing more expensive than hiring a professional is hiring an amateur." - Red Adair

Pete Austin from Triggered Messaging
7 hours ago re: Three Simple Rules To Dramatically Increase Your Start-up's Chance Of Success by Kaila Colbin (Online Spin - March 07)

Write and practice a really good elevator pitch. Then try it on people - you need at least half of them to be interested enough to spontaneously ask positive questions. http://en.wikipedia.org/wiki/Elevator_pitch

Maarten Albarda from MLA Consulting LLC
7 hours ago re: WFA Develops First Global Media Transparency Index by Steve McClellan (MAD - Feb. 28)

I wrote about this on MediaPost's Online Spin on February 10. Does that qualify as a scoop? :-) http://www.mediapost.com/publications/article/219164/media-inflation-is-the-big-one.html

james camp from air
8 hours ago re: Mag Bag: Pope Francis Gets His Own Magazine by Erik Sass (MediaDailyNews - March 06)

hi, this is a very great article

Chris Carter from Campo Carter Partners
9 hours ago re: You Can't Spell $ales Without Team by Ari Rosenberg (Online Publishing Insider - March 06)

Those were the lusty ale days! Actually before ad networks became popular, this time period was the crest of display advertising success. Those of us selling online at the time not only had monetary success, but talented and nuturing job environments.

Kern Lewis from GrowthFocus, Inc.
9 hours ago re: $9 Billion Deal Would Merge Safeway With Albertsons by Thom Forbes (Marketing Daily - Top of the News - March 07)

Safeway (prior to a bidding war) is valued at about half of what Facebook considers WhatsApp to be worth. "Things that make you go 'hmmmm...'"

Stan Valinski from Multi-Media Solutions Group
10 hours ago re: Wake Up And Smell The Bacon Phone by Larissa Faw (MAD - March 06)

This is perfect for quite a few bacon aficionados that I know. I predict this will cause a sensation. There will be a massive movement to produce more than the initial 4,700. I know one person, Anthony Drago of NY, that will most likely find this the greatest invention of the entire tech era!

Karen Ticktin from brandthis
10 hours ago re: Oscar Mayer Creates Wake-Up App With Bacon Smell by Karlene Lukovitz (Marketing Daily - March 06)

Nirvana

Pamela Noga from WJMN-TV3
11 hours ago re: USA Network Sharpens Its Edge With New Comedy 'Sirens' by Ed Martin (TVBlog - March 06)

Saw it ... loved it ... laughed my a** off! It's clearly Dennis Leary comedy, so if you are a fan of Mr. Leary, tune in.

Steve Beyer from Leisure Media 360
11 hours ago re: The Problem Isn't The Things We Don't Know, It's The Things We Know That Ain't So by Jim Gilmartin (Engage:Boomers - Feb. 03)

Jim, Excellent post and follow-up question. Where can we find the research you refer to in your blog? Research shows that to be wrong. In a number of categories, Boomer customers are more likely to switch brands and companies than younger customers.

Robert Barrows from R.M. Barrows, Inc. Advertising & Public Relations
Yesterday, 9:50 PM re: Time, Not Click, Is Where Luxury Brands Need To Turn by Andre Parreira (Engage:Affluent - March 06)

Typo Correction: On line 2 of my comment, it should say "have" instead of gave

Robert Barrows from R.M. Barrows, Inc. Advertising & Public Relations
Yesterday, 9:48 PM re: Time, Not Click, Is Where Luxury Brands Need To Turn by Andre Parreira (Engage:Affluent - March 06)

The effectiveness of any advertising still depends on the popularity of the product and its promotion. You can gave a great product with great promotion, a great product with good or only fair promotion...and you can also have a fair product with great promotion, great competition, etc...And you can't quantify whether you have a good product with great promotion or good product with good promotion, etc. The only things you can quantify are your unit sales over a given period of time and your media buy...To see some easy math that will let you do all this, take a look at some math called "The Barrows Popularity Factor." The math is universal and effective, and It's math that actually lets you QUANTIFY the relationship between advertising and sales...and as they say in advertising..."It really works." How long someone looks at something, and how long they might read an ad is very valuable to know...but all of that may mean nothing if the competition has the same or better product at a different price, etc. So again, the math you need to know, and the math that every business needs to know, is the math called "The Barrows Popularity Factor." It will give you more of the information you need to know to make decisions to fine-tune your entire marketing plan with far less risk...and it can help you increase your sales, increase your profit and decrease your risk. For more information, please give me a call at 650-344-4405.

George Parker from Parker Consultants
Yesterday, 9:17 PM re: Fear of Flying Fluids: Seriously, 'Milk Life.' How Did This Happen? by Barbara Lippert (Mad Blog - March 05)

@Barbara @Chuck... To show that the people who create this shit live in lofts, do Pilates with a private trainer, get driven to work in a limo, and never leave Manhattan. What's a Viagra? Cheers/George