This is a slippery slope in my opinion CBS & ABC would've won as the courts would've dismissed the case in my opinion.

CBS shouldn't have settled they would've won in the courts as the case would've been dismissed and ABC as well. And I see Gavin is also using the Trump playbook to sue Fox News with his overinflated price hoping that Fox News will settle, this is a slippery slope in my opinion and just plain wrong.

They say bad things come in threes (e.g., three family or famous deaths). So far we've seen ABC and CBS reject journalism standards. Who's next? CNN for reporting on the ICE App?

@Frank Lampe: Ironically, a division of Parmount (Comedy Central's "The Daily Show") already made that donation during Trump's first term:

https://www.youtube.com/watch?v=t0uLjRAHJkU

"The $16 million payment will go to building a future Trump presidential library. Paramount said the “settlement does not include a statement of apology or regret.”

Oh, the irony. A library for a man who doesn't/can't read. Maybe it'll be full of his highly educational and, of course, grammatically error-free texts.

It's a sad, sad day for what's left of any integrity-based media.

Adam, signal strength was more of an issue regarding the creation radio defined areas such as MSA and TSA.    

Wayne, in the U.S. "TV"--that's linear and CTV---has a greater reach than social media and leads it among adults--at least--by a wide margin in time spent. Maybe the situation is different in some other countries, or maybe not, I can't say.

Adam, the DMA concept was Nielsen's retort to Arbitron's creation of ADI's--areas of dominant influence  --as a way to define TV markets. It was not based on how far the stations' gignals went  nor anything else--like newspaper circulations or radio station listening--- only the collective viewing  that each markets' TV stations garnered in each county, relative to the same for stations from adjacent markets. Hence, if a county located  in between Cincinnati and Dayton, Ohio,  directed more of its viewing to Cincinnati stations than Dayton stations the county was awarded to Cincinnati--even though the Dayton outlets may have had a fair amount of viewing in that county. 

The basic issue that the ADIs and DMAs were designed to deal with was the signicifant coverage duplication between stations originating in different markets. By adopting the ADI or DMA concept--both produced essentially the same market definitions --the audience duplication problem was set aside--even though it still existed. And, needless to say, markets with lots of network affiliates and independent stations were favored by the ADI and DMA concepts if they shared coverage with smaller cities that had fewer stations. 

Red Herring anyone? 

DMA's are still active currency at every ad agency I'm aware of, but I've been wondering for years now if and when their definition will need to change.  Without checking notes, a DMA is a collection of counties whose preponderance of TV viewing is sourced from that market's stations.  Every county is assigned to a DMA, and only one DMA, and again, it's based on what I'll call "preponderance of viewing".  But in today's world, where broadcast accounts for a distinct minority of viewing, and where local stations' share of streaming viewing may not be readily reported, is the definitiion of DMA still relevant and current?

Can Mandani terrorize Jews in NYC or is this allowed because he's a Democrat?

Yep, you nailed it.  very sad to see the betrayal of a great news network.

'Nuff said!

As always Joe, well said! 

Sebastian: Insightful and eloquently stated. Having moved to New York from Toronto during my ad/media research career and based on extensive involvment with agencies and Media JICs worldwide, your comments and strategic cautions are absolutely on point. 
So, welcome to the Ad Business in America and I suggest the increasing widening "Gulf's" between (and too often the arrogance of) US marketers and the rest of the world.  I am sadly reminded of a recent research "standards" working group meeting at which a media CMO stated, "We are not going have the Europeans tell us what to do."  The resulting "standards" were a debacle and subsequently called out by a media research star thankfully from the US. 
The mantra, "Think local but act globally" used to be energetically embraced by US agencies and marketers whether for a sole US brand, accounting for consumers in Maine versus New Mexico, or for global brands, accounting for US versus Italy versus Japan.  So perhaps this fundmental strategic approach can be reignited?  
Based on the current US political climate and the brutal influence of the US technopolies I believe regretably that this divide will get worse at least until "we" all reference the "Gulf of Mexico"!   

I am the head of marketing for Adwanted US/SRDS - thanks for the SRDS shout-out! You are correct that the SRDS books were originally published quarlerly, starting all the way back in 1919. I began my career on the agency side in 2005 and also use the SRDS books regularly, until the move to SRDS.com. 

Today, SRDS.com has over 800,000 media contacts across more than 125,000 media listings covering all media types (print, digital, TV, audio, OOH, direct mail, and more) nationally and in local markets. We also still include Nielsen DMA maps for subscribers, as well as a slew of other tools and data for planners and buyers. We also recently launched Local Market Profiles, which provide a comprehensive overview of the audiences and media in each of the 210 US DMAs, to help anyone quickly understand the makeup of local markets. 

Happy Birthday Canada and Happy Canada Day Gord. America will turn 250 years old next year on 4TH Of July I always have pride in my country even if I don't agree with the leadership. All countries have a past that was wrong can't really undo it which is sad, but I also think the good outweighs the bad in my opinion.

Thanks Tim! Very good point that ignoring the algo is a loooong way to go... personally I'll be happy to follow those moving through the algo creatively. If LI lets me find them! 

This is 100% spot on - we do live in a world where we feed the algo what it wants -> that's because the algos set the rules...

If the solution is to ignore the algo until "the black box algorithm will follow humans", that could be a super long wait.

I think it's probably better to learn to live creatively inside the algo...and try to create ownership of your audience in a more direct way over time. 

@DJ Condon: That's because Guideline continuously updates each month's index based on real-time reconcilations. Usually, it only impacts the most recent month/s. We explained that methodology here: when Guideline began providing that data.

https://www.mediapost.com/publications/article/368000/ad-economy-rose-102-in-september-expansion-cont.html

So each month's column is accurate based on an analysis of the most current view of the data. Normally, there's not that much of a variance.

Last month the story was about how April was the slowest month in 19 months, with 1.7% growth. But not in this chart April is at 3.4% growth, and historic months look different as well. Was a consistent methodology used here?

https://www.mediapost.com/publications/article/406264/ad-growth-decelerates-again-april-weakest-in-19-m.html

@Gordon Borrell: Tepid in the context of monthly year-over-year expansion and in terms of being in line with a series of 2025 forecast downgrades by the major agency holding company forecasting teams.

Wondering about the "tepid" assessment since the data from the charts don't seem to support it. From what I can see, it appears that every spring since March 2017 (with the exception of 2020) has seen higher growth than the previous. Perhaps every spring is considered tepid compared with the August/December spikes? Confused.