Most Popular Conversations Today
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» Barbara Lippert:
Ep. 607 "The Best Laid Plans," Or Little Headaches And 50 Shades Of Earl Gray Or Major Gray." (2 replies) -
» George Simpson:
Cross-Eyed On Social Media (2 replies) -
» Catharine P. Taylor:
If Yahoo Bought Tumblr, What, If Anything, Would Be Achieved? (1 replies) -
» Fard Johnmar:
How We Can Build, Measure And Implement Digital Effectively Using The Lean Methodology (1 replies) -
» Kaila Colbin:
The Perils Of Google Glass (1 replies) -
» Karl Greenberg:
Heineken Aligns Web And TV (1 replies) -
» Dave Morgan:
Radical Transparency is Coming to TV Advertising (1 replies) -
» Wayne Friedman:
'Tonight' Still King Of Late-Night TV (1 replies) -
» Barbara Lippert:
Abercrombie & Fitch CEO Comes Out Ahead (1 replies) -
» Erik Sass:
Young Celebs Knock Social Media (1 replies)
Most Popular Conversations This Week
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» Barbara Lippert:
Ep. 607 "The Best Laid Plans," Or Little Headaches And 50 Shades Of Earl Gray Or Major Gray." (20 replies) -
» Wayne Friedman:
Where Do TV Broadcast Networks Fit In A La Carte Programming? (8 replies) -
» Chuck Martin:
The Gratification of Instant vs. Deferred Rewards (8 replies) -
» Chuck Martin:
Mobile Commerce & the Attack on the Cash Register (6 replies) -
» Stephen Reily:
Don't Launch Your Product On Facebook (5 replies) -
» Catharine P. Taylor:
Why Didn't We Think Of Vine Sooner? Of Course It's Growing Like Kudzu! (5 replies) -
» Larry Dobrow:
Wake Me Up After I Watch IBM's "A Boy and His Atom" (5 replies) -
» Barbara Lippert:
Abercrombie & Fitch CEO Comes Out Ahead (5 replies) -
» Mark S. Zagorski:
Killing Third-Party Cookies Will Not Save Branded Publishers (4 replies) -
» Kaila Colbin:
The Perils Of Google Glass (4 replies)
Most Popular Last Two Weeks
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» Barbara Lippert:
Episode 606: For Immediate Release -- Heart Transplants & The Mother Of All Mergers (29 replies) -
» Barbara Lippert:
Ep. 607 "The Best Laid Plans," Or Little Headaches And 50 Shades Of Earl Gray Or Major Gray." (20 replies) -
» Wayne Friedman:
Where Do TV Broadcast Networks Fit In A La Carte Programming? (8 replies) -
» Chuck Martin:
The Gratification of Instant vs. Deferred Rewards (8 replies) -
» Eric Korsh:
The New Rules Of Content (6 replies) -
» Gord Hotchkiss:
The Straw That Broke The Market's Back (6 replies) -
» Chuck Martin:
Mobile Commerce & the Attack on the Cash Register (6 replies) -
» Barbara Lippert:
Pepsi Fail: When CMOs Go Gangsta (5 replies) -
» Bob Garfield:
There Is No Place To Hide (5 replies) -
» Mark Walsh:
IAB Releases HTML5 Guidelines For Digital Ads (5 replies)

over 1 hour ago re: Young Celebs Knock Social Media by Erik Sass (The Social Graf - May 17)
Social Media is just a new, heightened extension of human interaction and really can't be blamed. We have to adjust to it as another way we converse. "Shortening childhoods" is just ridiculous and makes no sense. Said no better than from a ...child. Obviously, if you're being bullied, I agree backing off social may make sense but your next step is to look inside yourself and determine why you're being targeted and address it. As unfortunate and wrong as it is, chances are the bullying may manifest itself offline as well.
4 hours ago re: Abercrombie & Fitch CEO Comes Out Ahead by Barbara Lippert (Mad Blog - May 17)
AF stock is up over 5% since this kerfuffle began. Does social outrage actually affect performance? Not an endorsement, just a question.
11 hours ago re: 'Tonight' Still King Of Late-Night TV by Wayne Friedman (MediaDailyNews - May 17)
I can hear them shouting, Leno is tops in ratings and must be replaced before he goes through the roof...
Yesterday, 7:28 PM re: Radical Transparency is Coming to TV Advertising by Dave Morgan (Online Spin - May 17)
The less competitiveness with the elements you have pointed out, the less it will matter in the long run. The same companies/ivory tower people will get the same shares of the pie more or less with more churn in the lower rungs down to the set movers and make-up artists. More people will be defending their jobs with more data to defend their jobs.
Yesterday, 7:20 PM re: Heineken Aligns Web And TV by Karl Greenberg (Around the Net In Brand Marketing - May 17)
What Heineken is looking for is a platform like NUVOtelevision.com to drive their audiences to. A niche media experience. With 100 Million in sales later Nuvo became a leader by having their own content community. Niche Branding is the future.
Yesterday, 6:31 PM re: The Perils Of Google Glass by Kaila Colbin (Online Spin - May 17)
Bless you. Nothing, absolutely nothing unless you are a doctor with a patient that needs you in surgery immediately, is that important that you couldn't have made arrangements prior to your live engagement. Voice mail is an unnatural but exquisite gift to all of us. Dependency on phones also slides us into dependency to make a decision about....well just about anything anymore and so many times our dependency about something is formed by inaccurate (I am being nice) factoids based on opinions based on "nothing". "Mercucio, you speak of nothing." says Romeo as Mercucio goes on about Queen Mab and has nothing to do with the death duel. As for Google Glass or any other glass, how badly do we want them banned in restrooms, gambling facilities, financial institutions, and zillions of other places. What you can do to others, others can do to you so much more brutally. And all of those smarty pants who thought it is such a fab fashion feature to forgo pantyhose while on an open escalator.....such a pin interest.
Yesterday, 6:15 PM re: How We Can Build, Measure And Implement Digital Effectively Using The Lean Methodology by Fard Johnmar (Marketing: Health - May 17)
Although you are very off topic, what you do right about is on target for every topic.
Yesterday, 5:54 PM re: Ep. 607 "The Best Laid Plans," Or Little Headaches And 50 Shades Of Earl Gray Or Major Gray." by Barbara Lippert (Mad Blog - May 13)
Yup. After first asking what her name was. We also got mail addressed like this: Della Femina Travisano & Partners Dear Della: [Formatting won't work here, but you get the drift.]
Yesterday, 5:11 PM re: Cross-Eyed On Social Media by George Simpson (MediaDailyNews - May 17)
I couldn't agree more. And Google Glass is about to make it much, much worse.
Yesterday, 5:07 PM re: Cross-Eyed On Social Media by George Simpson (MediaDailyNews - May 17)
In the TV world, blame it on the commercial breaks. When you have a DVR and are watching live, you can always pause to "tweet" and then catch back up to the live broadcast during the commercial break. For better or worse, we have become a voyeuristic society - all with ADD, chasing the new shiny... sorry, I'm back now - I just had to tweet something... balls.
Yesterday, 5:07 PM re: If Yahoo Bought Tumblr, What, If Anything, Would Be Achieved? by Catharine P. Taylor (Social Media Insider - May 17)
Image is one thing but what are the business metrics that make sense? There's no content team left at Tumblr. I'm not certain Tumblr users ie age 18-24 are particularly loyal to the channel. It's convenient, easy to use but as soon as the next shiny new thing appears they're gone. I'd love to have somebody explain the business case.
Yesterday, 4:43 PM re: Ep. 607 "The Best Laid Plans," Or Little Headaches And 50 Shades Of Earl Gray Or Major Gray." by Barbara Lippert (Mad Blog - May 13)
Yikes, he really fired her? a little over-reactive! Rich Silverstein gets really exasperated when everyone refers to Goodby, Silverstein as "Goodby."
Yesterday, 3:38 PM re: If Yahoo Bought Tumblr, What, If Anything, Would Be Achieved? by Catharine P. Taylor (Social Media Insider - May 17)
It just might be the end of Tumblr. Yes, the Marissa era might be different, but Yahoo doesn't have a great track record. They don't really get social from anything most of us can see (this week's Twitter integration is proof, not counterpoint). Remember Delicious? Any reason to think it would have met a different fate within Yahoo today than it did when they dumped it? I'm not a huge Tumblr fan (I must be getting too old), but I just don't see Yahoo being able to incorporate it into the Yahoo fold, and as just a portfolio company, I'm not seeing meaningful benefits for either company.
Yesterday, 2:59 PM re: Too Much of A Soap Thing: 'All My Children,' 'One Life to Live' Will Lengthen Time Between New Episodes by P.J. Bednarski (VidBlog - May 17)
Salient point s by the producers. In this day of total time shifted TV by most couples it makes sense. Two bust working people may only get a few hours a night (at best) plus the weekends...sans socializing time. It is a finite numbers of hours for content. Having only 2 vs 4 or 5 hours enables one to keep up without sacrificing other quality content. Props to the producers for taking the TLC necessary to save the brands.
Yesterday, 2:51 PM re: Too Much of A Soap Thing: 'All My Children,' 'One Life to Live' Will Lengthen Time Between New Episodes by P.J. Bednarski (VidBlog - May 17)
The producers' explanation seems suspiciously convenient.
Yesterday, 2:34 PM re: Abercrombie & Fitch CEO Comes Out Ahead by Barbara Lippert (Mad Blog - May 17)
This article on A&F is as good an example as one might wish of a 'visionary' blogger unable to see the forest for the trees. A&F always has been a silly fad like a great many other profitable, silly fads. And as Jeffries now sinks slowly in the west, he's taking the A&F brand down with him. There is no unique or enduring value at A&F; not even a 'McDonald's' type of value of clean restrooms and predictable food. Instead, Jeffries has come to personify the darkness, greed, and vanity that underpins a great deal of consumer marketing. He and A&F loses. Watch it happen.
Yesterday, 2:20 PM re: Abercrombie & Fitch CEO Comes Out Ahead by Barbara Lippert (Mad Blog - May 17)
thanks for the comments! @PJ-- yes. every other brand or retailer operates the same way, but they're not dumb enough to come out and admit it! Just wondering, with the population so overweight, when the plus size wars will start gaining traction. not yet, certainly!
Yesterday, 2:20 PM re: Once Again: Are You STILL Making These Fatal Video Content Mistakes? by Barry Poltermann (Video Insider - May 17)
These points were first made to major brands by HITVIEWS in 2007. They are absolutely correct.
Yesterday, 1:41 PM re: Abercrombie & Fitch CEO Comes Out Ahead by Barbara Lippert (Mad Blog - May 17)
Thank goodness every other retailer from American Apparel to Ralph Lauren doesn't just cater to good looking people, and that Coke and Budweiser feature average looking people in their commercials. And thank heavens fashion magazines are amply filled with models who are short, portly and even...even...even..older. I don't like A&F as much as the next person but this campaign against them is remarkably hypocritical.
Yesterday, 1:15 PM re: Mobile Ad Results In Line With Rich Media by Mark Walsh (Online Media Daily - May 16)
These benchmarks for RM look extremely low. At Vdopia we are seeing RM CTR's over 1% on nearly every unit. Same goes for the video benchmarks.
Yesterday, 1:15 PM re: Yahoo Visitors Up, CNN Fastest-Growing Site by Gavin O'Malley (Online Media Daily - May 15)
Wow, Go Marissa!! Now let's see if they can figure out how to best monetize that traffic
Yesterday, 12:53 PM re: Pepsi Fail: When CMOs Go Gangsta by Barbara Lippert (Mad Blog - May 03)
This is one where it is tough to know where to begin with idiocy. Pepsi, you have become the drinks of idiots, trash, destruction and contempt to say the least. You deserve all the profit loss that can be mustard plus the loss of your advertising/marketing/business careers. Go flip burgers to go with you Pepsi in high crime areas.
Yesterday, 12:39 PM re: Leading Marketers Out Of The Valley Of Despair: Four Key Data Sources by Omer Artun (Marketing Daily - May 17)
Actually second party data is not just Intent, Preference, and Behavior, it also includes Sentiment (what do they think, rather than what do they want) and Influence (who cares?).