1. Pete Austin from Fresh Relevance
    8 minutes ago re: Government Accused Of Wasting GBP1m On Social Media by Sean Hargrave (Around the Net In MAD London - April 27)

    Compared to £120 billion, £1.1m sounds pretty trivial. There must be many bigger targets to focus on.


  2. Chad White from Salesforce Marketing Cloud
    10 hours ago re: How Would An Email Tax Change Email Marketing? by Chad White (Email Insider - April 20)

    George, you're absolutely right. The email industry has evolved well beyond the point where any kind of bonded sender "pay for delivery" system is necessary. The Forbes article just got me thinking about those old attempts to defeat spam, and how permission and relevance are the current ways to safely pay your way into inboxes.

  3. Chuck Lantz from 2007ac.com, 2013ac.com network
    Yesterday, 4:38 PM re: Google DoubleClick Network Hit With More Malvertising by Laurie Sullivan (Search Marketing Daily - April 17)

    It seems that a dead-end has been reached. One article mentions the backlash against ad-blockers, while another article addresses the problems with malvertising.  Is there a way out for the average user?

  4. Marcelo Salup from MS Group LLC
    Yesterday, 4:37 PM re: P&G Expects To Save $500 Million Through Agency Cutbacks by Larissa Faw (MAD - April 23)


    $500mm. Probably twice the profits of all the agencies working on the P&G business.

  5. m butler from ImageVision
    Yesterday, 2:45 PM re: A Pitch Deck Is Worth A Thousand Words: Why KBS+ Wants You To Be A Startup by Joe Mandese (MediaPost Weekend - April 26)

    Tks for sharing your experience through 'your story'! I too have learned 'the (my) story' is what people - VCs, clients, vendors, even employees - want to hear. Early on in my story I had the privilege to meet, & tell my story to, @dherman76 & @tdavidson... it was invaluable, just as it seems your time w @jessicapeltz & @jengroff was for you. Tks again... Njoyd the read! Mitch

  6. Ron & anna Winship from Parker-Longbow productions
    Yesterday, 1:40 PM re: Piling On The Hate: Stop Fighting Unbundling by George Simpson (Online Media Daily - April 24)

    *Sadly, the unintended consequences of this can be manifold.  We agree and we do not want the QVC Shopping Channel.  We do want our ME TV, Cozi; GET TV, ESPN Sports Center, NFL Channel and others.  Where these slime will go with this is to start charging for every Google inquiry or every browser seek.  We pay $219 dollars a month for Broadband and our TV Package with Stars and HBO and Showtime.  How much more will TWC want before they go A LA CARTE?

  7. Ed Papazian from Media Dynamics Inc
    Yesterday, 9:40 AM re: At NAB Vegas Show, Questions And Observations About The Future Of TV by Adam Buckman (TVBlog - April 20)

    It's tiring seeing all of these ad revenue statistics being cited over and over suggesting that the Internet is about to surpass TV as the advertisers' medium of choice. Take out the promotional dollars, plus search and sales service buys and the Internet has only a fraction of the branding dollars that TV garners. Moreobver, this will continue into the foreseeable future, though video ad revenues will, no doubt, cut into "linear TV's share---providing online's ad viewability issue is dealt with and corresponding CPM adjustments are made by sellers.

  8. Noble Digital from Noble Digital
    Yesterday, 4:24 PM re: Measurement Tactics For Optimizing Your Programmatic Buys by Anto Chittilappilly (Metrics Insider - April 20)

    Non-fraudulant placements is Noble Digital's #1 priority and then everything else comes after that. Over time, we've compiled a list of sites and other trouble spots that have been identified as worthless sources of inventory.  Focusing on that first gave us a dramatic increase of engagement on our video campaigns.

    Simply put, digital videos are a lot more powerful when humans actually view it.  This is what turns the machinery on, allowing the rest of the funnel to ignite.

  9. Betty Martini from Mission Possible Intl
    Yesterday, 3:33 PM re: Diet Pepsi Ditching Aspartame In The U.S. by Karlene Lukovitz (Marketing Daily - April 24)

    Coke and Pepsi knew from the beginning that aspartame was a poison because they are the two main officials of the National Soft Drink Assn, now American Beverage, that protested about it being unsafe.  Here is that protest from the congressional record:    http://www.mpwhi.com/open_letter_dick_adamson.htm  You can go to www.mpwhi.com and read the congressional records and resources with all the medical texts on aspartame like “Aspartame Disease: An Ignored Epidemic” by H. J. Roberts, M.D., www.sunsentpress.com  1000 pages of diseases and symptoms triggered by this addictive, excitoneurotoxic, carcinogenic, genetically engineered drug and adjuvant that damages the mitochondria and interacts with drugs and vaccines.  The manufacturers own teratology studies showed neural tube defects - autism, spina bifida and cleft palate for starters and then made a deal with the FDA to seal them and not let the public know.  It has caused an epidemic of birth defects throughtout the world.  Dr. Ralph Walton is now doing a birth defect study for anyone who has given birth since 1984.  See it on my web site and complete form.  Be sure to read the UPI 8 month investigation with all the fraud exposed in the approval process. 

    Also email me  for the Aspartame Resource Guide about these 3 sweeteners from my web site.  Using sucralose is like consuming chlorine.  Get the facts.  They could use something safe like “Just Like Sugar” , www.justlikesugarinc.com   which has no  chemicals at all, only organic food.

     Dr. Betty Martini, D.Hum, Founder, Mission Possible World Health Intl

  10. George Simpson from George H. Simpson Communications
    Yesterday, 11:09 AM re: Piling On The Hate: Stop Fighting Unbundling by George Simpson (Online Media Daily - April 24)

    I think you make a good point about the potential for higher costs but I am confident that once the cable cartels are reduced to just broadband providers the free enterprise system will keep entertainment costs at an affordable level.

  11. Kevin Lee from Didit
    Yesterday, 10:57 AM re: What NOT To Do With Email Personalization by Kara Trivunovic (Email Insider Europe - April 20)

    Great story.  The even broader lesson is that marekters should understand the accuracy of appended data is suspect in many cases.  Don't assume that data to be certain and make marketing decisions on it that are irreverable (purge from list, etc.)

  12. Tom Messner from BONACCOLTA MESSNER
    Yesterday, 10:39 AM re: Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'? by Barbara Lippert (Mad Blog - April 21)

    Yale Hollander points out interesting stuff here. Reminds of a class I took at CCNY in which we read Joyce, and the professor said at one point that the author had been quoted: "I expect my readers to devote their lives to the study of my work." I tried to read Finnegan's Wake but gave up after three pages. Someone suggested I read The Skeleton Key To Finnegan's Wake written by the same guy who wrote the easy to read "The Cardinal." But the skeleton key proved even more impenetrable than the novel it was seeking to explicate.

  13. Tope Ajayi from Kokio
    April 25, 2015, 4:24 AM re: P&G Expects To Save $500 Million Through Agency Cutbacks by Larissa Faw (MAD - April 23)

    @Gerard, @Ed: The P&G's guy comment is at best abstruse and subject to many interpretations: is P&G thinking of implementing a technological platform such as MRM/DAM to improve media production workflow and agility? Or creating a centralized production hub to benefit from economies of scale and simplified oversight? There are many possibilities and interpretations.

  14. cara marcano from reporte hispano
    April 24, 2015, 7:30 PM re: ANA, 4A's Unveil 'Transparency' Task Force: Will Take 'Decisive Action' To Address Concerns by Joe Mandese (MAD - April 24)

    Are any media outlets or organizations representing the media going to be invited to these sessions or to participate in the group. I'd love to attend as a member of the Hispanic media leadership!
    Cara Marcano
    director, board of directors national association of hispanic publications


  15. Ed Papazian from Media Dynamics Inc
    April 24, 2015, 5:41 PM re: P&G Expects To Save $500 Million Through Agency Cutbacks by Larissa Faw (MAD - April 23)

    @Gerard, do you understand what the P&G guy is talking about?It's clear as mud to me.

  16. Ed Papazian from Media Dynamics Inc
    April 24, 2015, 5:39 PM re: Piling On The Hate: Stop Fighting Unbundling by George Simpson (Online Media Daily - April 24)

    @George, I'm not just talking about "marginal" cable channels but the bulk of what might be called "middle of the pack" channels as well. There's no issue about whether these are viewed or not---Nielsen has no problem measuring them adequetly---- and, as a matter of fact, a "programmatic" buying system would jump all over such channels as well as the really marginal ones as they tend to charge lower CPMs. The problem with the unbundling idea ---in my opinion---is that it will limit rather than increase a consumer's choices, by causing many selective channels to disappear while the mass appeal channels that survive will be able to charge more, not less, for subscriptions. Instaed of basic cable garnering over 50% of all viewing it would shrink to perhaps half of its size---audience tonnage-wise and there would be a reach problem for advertisers to cope with as many of the surviving channels would not cover as much as 65-70% of the market. Meanwhile, the broadcast networks and stand alone services would have a field day both in audience and revenue attainment, with advertisers flocking to such channels so they can continue to attain critical mass with their branding campaigns. Result: many consumers would be paying a lot more for access to TV/video content, but getting a lot less of it. Just my opinion, but I don't see this as the best of all possible outcomes.

  17. George Bilbrey from www.returnpath.com
    April 24, 2015, 5:23 PM re: How Would An Email Tax Change Email Marketing? by Chad White (Email Insider - April 20)

    I thought this concept was dead.  There have been several attempts for a "pay for delivery" services (Goodmail) or a bonded sender product (Ironport System/Return Path's "Bonded Sender" program).  Both failed.  Having worked in this space for over a decade with the largest mailbox providers, I don't believe this is a problem that can be solved by economics alone.

    There is a room for independent whitelisting services like Return Path Certification and our competitors.  However, we are all just providing an additional signal to the mailbox providers about the quality of commerical mail.  We are not using economics to solve the problem.

    I think the approach Chad suggests - sending messaing that is more relevant for the subscriber's context is one of the most effective ways to pay the "tax".

  18. Jeff Sawyer from GH
    April 24, 2015, 4:46 PM re: How A Luxury Brand Turned Itself Around by Frank Rose (Engage:Affluent - April 24)

    Does storytelling extend from the brand level to the product page level, where customers will spend more of their time? Here's the description of a $1,595 dress:

    • A silk blend textured shift dress.
    • The design is fitted and features a back kick pleat.
    • A layer of silk lines the piece.

    • 67% silk, 33% polyamide
    • Lining: 100% silk
    • Specialist dry clean
    • Made in Italy

    No story, no craftsmanship, no heritage

  19. George Simpson from George H. Simpson Communications
    April 24, 2015, 4:33 PM re: Piling On The Hate: Stop Fighting Unbundling by George Simpson (Online Media Daily - April 24)

    I think once everything moves through the pipe that big data will find those who like certain programs and rifle target them with new simialr program samples (like intro to on Demand movies). Kind of what a Simulmedia is going now with set top box and third party data.

    While is is nice that cable subs help keep marginal cable channels alive I cannot beleive that marketers are paying just because they are in the channel line-up, but rather on actual viewing, no? It is time for the weak to die.

  20. Josh Stone from DailyVista
    April 24, 2015, 4:28 PM re: Surprise, Surprise. Chuck E. Cheese Gets New CMO And Launches Agency Review by Richard Whitman (Mediapsssst - April 23)

    It's nothing new. There are many variables (we track 16 with an 82% success rate) that push higher the likelihood of an agency review occuring within an 18-month period. CMO shifts are weigthed the highest, but other factors determine how soon a review will begin. For example, in Chuck E Cheese's case two additional variables (we call triggers) are that it was taken private by a new owner last year and a new CEO joined last summer. There's other factors here, as well, but those three are the biggest indictators.  

  21. Benny Thomas from Independent
    April 24, 2015, 4:23 PM re: In Showtime's 'Happyish,' Unhappy Ad Man Is Sick Of Advertising by Adam Buckman (TVBlog - April 23)

    There's always this show's twin: "Blackish". Non-white CD and non-irritating doctor wife. 

  22. Yale Hollander from Writer/Blogger
    April 24, 2015, 4:14 PM re: Episode 710: Sacred Ground, Or Does Attention Make Don and Betty 'Ooze'? by Barbara Lippert (Mad Blog - April 21)

    I wonder whether there's more to that Roberta Flack ending than you think, Barbara. 

    With whom did Roberta record a number of her iconic hits - "Where Is the Love," "The Closer I Get to You," "Back Together Again?" 

    Donny Hathaway, that's who.

    Donny Hathaway jumped to his death from a 15th floor window of the Essex House in 1979.

    More subtle foreshadowing?

  23. Thomas Siebert from BENEVOLENT PROPAGANDA
    April 24, 2015, 3:53 PM re: What Would You Rather Quit? Cable Or Netflix? by P.J. Bednarski (VidBlog - April 24)

    Already picked. Netflix > DirecTV.