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Pretty much the insight behind http://www.nopintimidation.com. (Disclosure: I worked on this.)
Thank you for this wonderfully clear explanation of why the Comcast-Time Warner merger is such a bad idea for consumers. Giving any provider a monopoly on broadband service would be a catastrophic misstep.
Ed Papazian - I fell for CNN's recent/latest branding slogan too - for about a day. So the norms are going to watch for a few weeks wondering why CNN is the "Fastest Growing News Network" or whatever it was.
Dear John, You are most welcome. And I respect yours.
Dear Nicholas. I thank you for your opinion and input.
Let's get serious, John:
It is unfortunate that Nielsen seems to have turned to science fiction to set its business priorities. I believe it was Doctor Who that advised: "First things first, but not necessarily in that order."
It would be better for Nielsen's current clients, if Nielsen fixed its principal television and cross-platform measurements, instead of distracting attention from its recent methodological fiascos by promoting a partnership with Adobe. (One hopes Adobe has not entered into a parasitic business relationship.
I would hate to see my Adobe Reader or Flash Player fail as a result of this "strategic" deal.) Isn't it the least bit curious that the only "media" expert quoted by the distinguished MediaPost Publications is a former Nielsen VP of Media and Advertising Analytics whose areas of focus included fusion, program promotion, optimization and measurement, and cross-platform usage behavior. Howard is probably a good man, even if he did go to work for Jeff Zucker's company.
That nonsense aside, this Nielsen "stunt" needs to be explained
by Nielsen's inscrutable CEO, Mitch Barns, who has yet to explain why Nielsen can't get its Network TV Ratings right in 2014. Well, good luck with "the rollout of the new ratings system" in 2015 - "Powered by Adobe."
And what about Nielsen OCR? How is that going? I understand the difference between digital content and campaign measurment. But why does Nielsen need Adobe, if Nielsen OCR works so well. Or does it? “Enquiring Minds Want To Know.”
I'll add another "amen." Comeback was an absolute jewel, and Kudrow was perfect in every way for the role. As mentioned in the article, she was so good in the role - that required so much "fooling no one but herself" - that it was often excruciating to watch.
At the time when I stumbled-upon Comeback, I was certain it was far too good, and far too subtle, to survive. The fact that almost all critics panned it is no surprise, but I had hoped for better from HBO, which often is far more inclined to stick with an iffy program, or at least that was the case back then, except for Comeback.
I can only hope that it will do better this time and be renewed. Maybe those who vote for the awards will wise-up, too. Maybe.
Thanks, Dov, I had the same reaction. Will be interesting to see post-holiday stats, which we'll be watching for.
Gotcha, thanks. Google failed me the first time.
That's an odd stat, that fewer actual consumers will actually use mobile for holiday shopping, when all other trends are up year over year (except the scanning, as you point out).
The study is available, as a Google search would show Dov, and can be seen here http://about.americanexpress.com/news/pr/2014/americans-check-holiday-list-twice.aspx ; It is a smaller percentage of consumers than the percentage last year. Hope this helps clarify.
"Lies, damn lies and statistics" - this needs further analysis. I couldn't find the study referenced online. A drop in percentage, "Slightly fewer consumers (49%) will use mobile to holiday shop," cannot be construed as a smaller absolute number using mobile. The number using mobile may actually be going up. But as a percentage of what? Is the 49% number ALL consumers or Consumers with smartphones?
My mistake, obviously. I know better and shorthanded it. I will go back in and correct it. Thanks.
Hi Daisy - really interesting article. I can attest to a lot of those points as a millennial. I am having trouble digesting this point: atching mobile video was the sole activity of viewers 53% of the time, compared to TV viewing, which was the sole activity of users only 28% of the time. Are you trying to illustrate that mobile users are less distracted than tv users? And are the viewers smartphone owners?
Sell it to Yahoo. They'll buy anything. Nah, just kidding guys. Good Going if you can do it!
Mark Aitken did not speak at a conference of "broadcast engineers." It was the annual conference of the Society of MOTION PICTURE and TELEVISION Engineers, an organization of which I am included as a member. In this context, "Television" does not mean broadcasting; indeed, the keynote that morning was delivered by Chris Fetnera Netflix engineering executive.
This low-wattage article (and even the TV Newscheck yarn it was cobbled from) do not do the address justice. Mark's luncheon address is available at this link (skip over the first 36 or so minutes https://www.youtube.com/watch?v=eo2JidrJO7U
For future reference, "broadcast engineers" (many of whom consider themselves "TV engineers" meet in April.
John Willkie, a broadcast engineer
Newscasts long ago gave up bringing us real news; KPRC TV in Houston on a Monday night, the second story was about a dog biting someone. The LEAD story the next night was a dog bit a dog. They have everything in the world going on, but the most important story on Earth in a Top 10 market was that a dog bit another dog? The truth is that the powers that be don't want an educated and aware populace as it would really mess up their grabbing billions of dollars.
I think when you talk about display ad revenue being down for Yahoo! you have to also remember that they completely dropped rich media in lieu of their in-house Native ad platform. It sounds forward thinking or on trend to go Native, but the reality is that the platform doesn't even support a standard ad tag. The creative they are struggling to sell is actually just a static JPG with a snippet of copy. While the sales team laments internally—they have nothing to sell—the ad revenue drops in direct proportion to the limited creative options they now offer. I don't think full-page takeovers are the answer but there's a sweet spot between that and a static JPG: the first type of ad unit deployed twenty years ago. Certainly I think we're seeing now how Native, while it has it's place and value in specific circumstances, doesn't actually scale. A lowest common denominator creative execution isn't something that excites advertisers.
We run autoplay video in standard banner placements and don't see any lift in CTR between 7 seconds vs. 15 seconds—or more. However when we A/B test 7 seconds of video vs. a static JPG the video outperforms by 10 to 40 percent on CTR. Short and sweet works just fine on mobile.
Magic Leap's Web site describes them as supporting both. I had to choose an acronym, so AI won.
Should the title be "AR" startup instead of "AI" startup?