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I think we are a little sick of "cool," Barbara. The wisdom of the ages cast upon us by The Golden Sisters is too frank to ignore. And the girls are funny funny.
The NFL, the little non profit organization that paid off certain officials to allow them not to pay taxes so that everybody else has to pick up their slack. Remember who gets the staduim money and who does not get education money.
Just because BMW says you can take your hands off the wheel for 15 seconds, don't count on that being a good idea when your car is in an accident or is legal. Someone decides to do this - yes it will be registered - and hits my car especially if I am in it, they will never be able to afford a jalopy. Ambulance chasers are licking their chops. Odds have it those uber drivers are not fully covered either.
This is Spot On. There is a "revolution" underway. Piracy is the Elephant in the room and the legacy TV companies will need to downsize cost structures to compete in an ever Audience Fragmantation landscape where the User controls what they watch and when. Linear TV can be "re-invented" but the innovation will not come from the legacy TV companies.
Nicely put, Ms. Lippert, with a conclusion with which I fully agree.
Back to: Nobody want to pay because they are entitled. The big clash between the greed of the cacaphony of ads (vs some) and the selfishie positions (not new, but more upfront). Does this portend an explosion of a one controlling all media where selfishie positions are totally irrelevant ?
For better or worse, I believe that most consumers would not truly care if they knew. Writing about ad-blocking recently, I have mentioned the notion in the publishing industry that ad-blocking is "unethical" because readers have an unwritten contract that requires them to look at ads in exchange for getting free content. One reader of my post wrote on Facebook: "What about the ethics of abusing users with shitty ads.?" This response was fairly typical. There is a lot of anger out there at advertising that is irrelevant, time-wasting and interruptive.
Since most searches occur on smartphones and mobile now, and those searches often result in a phone call (billions each monthin the US), call attribution technology has become essential for marketers. If you are exploring a call attribution solution for search you should look for one that does things like track calls from Google call extensions at the keyword-level, integrate out-of-the-box with bid management tools, and give you technology to control and monitor what happens during the call. Here is an example from a case study of what that looks like: http://www.dialogtech.com/expertise/case-study/sq1-uses-ifbyphone-and-kenshoo-to-help-global-hvac-manufacturer-increase-phone-leads-from-search-by-75
Hi Paula Lynn. You are very negative on FB, but it's where caregivers want to comment and are commenting. you need to respect that. and be where they want to be and be relevant. it's working.I'd love some positive feedback.
i love these women...i love these commercials.... most things usually start annoying me after the first few times i see them, these dont...without having met them, i know these women, they are not a parody, they are the Italian grandmothers in Bayville that asked me to reach the high shelves at the FoodBasket...... i want to take a test ride with them and listen to their banter...
There's something about a "rear-end blowout" sale that conjures up a pretty disturbing mental image ...
Take a real Taxi
Get the need for a place to help each other. Fbeast, stalker in chief, is not the place.
Fairness is hard to control with no direct involvement of heavily-regulated airwaves. Having suffered through a couple of EvanTube videos, I can see why the nattering nannies of yore are upset that the old "TV advertising to kids" rules will be hard to enforce in the wild and wooly world of the Internet. Seeing an 8-year-old order a $28 giant gummy worm from vat19.com (with no parents in view) made me rethink the caveat emptor logic. But even without Disney and Google to pursue, kids will still find amateur unboxing videos that are fun to watch, especially now that Peggy Charren is gone.
It is an emotional connection. What makes you feel good ?
Holly, This is great information that validates the reality in regards to Latinas and Beauty. Most major beauty brands are marketing to Latinas through product innovation to in-language or bilingual content. For marketers and brands across categories however, the unanswered question remains at what point is culture intersecting their decision on brand choice and loyalty. Moreover, to define a quantifiable measure to determine the level of influence from Latinas to the total market. This research is work-in-progress by #Redbean Society and #SSG, Santiago Solutions Group. For more information about this study contact Carlos Santiago or myself at email@example.com or firstname.lastname@example.org.
The Teads video unit is itself a compelling method to reduce the number of consumers blocking ads, because it is so unobtrusive and its appearance on screen is attractive- as long as the content itself is interesting to watch. That last is the role of the agency creating the ad.
Seems like a key goal here is more data crunching for targeting - Millennial, pluse the Verizon user profiles, along with whatever else AOL has can be presented to the buy and sell sides as a value add. Verizon's interest in mobile should be apparent - it's pretty much their primary business.
The entire campaign dispels assumptions on many levels and does it beautifully. I couldn’t agree more; seeing older women selling something other than Depends and smiling in Cialis commercials is refreshing. And by mixing it up with old gals talking about the car and hot guys looking at the car in the showroom or giving them a test drive, they have hit the right balance for the take away to be VW is the car for everyone. Media buyers know that women of a certain age are the healthiest spenders in many categories such as cars, tech, travel, and make most of the household purchasing decisions, but most advertisers assume that it will hurt their brand image to use un-sexy females. In this case, even if they are a bit of a caricature, at least they dispel the myth that women of a certain age aren’t humorless or sexless. Bravo VW.
Lippertism ! That is terrific. Lippertisms would be a great name for Barbara's book.
This, too, will change. See age group. That plan to stay 30 all of my life didn't work out so well.
The other alternative is to make mobile advertising that much of a force for my own personal good that I wouldn't want to block it.Particularly if it might be a hyperlocal alert that could warn me of danger; be it a river rising or a terrorist at large.It might be time for the ad industry to heed Cindy Gallop's advice and re-invent themselves 'from the core'And ensure that advertising is broadcast for me, not at me.That model is bust.