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I think more M&As are not good as in all for one and all for one. All of that dropping in uTube - eh in the long run. The designs from the get go assume all is going to be cool and good. If the good guys can "tech it up", then then evil is riding bareback right beside. Caveats have not been built in because it has red stops signs and "don't tell me what to do" mentality because "I am smart" rings the bells. Reminds me of cards that came with bubblegum back when and one said the exact same thing out about a stop sign of the mouth of a guy in sports car looking back while driving off a cliff.
All the more reason we need to embrace new ad strategies (native ads) and ad tech (virtual reality) this year more aggressively, letting companies like FB, VirtualSKY, and other hot-shot young innovators lead the way - https://mobilemarketingwatch.com/virtualsky-and-post-bring-vr-advertising-to-the-modern-stone-age-family-67912/
They were running gag cast members and what a treat they were. The show was unique, but fit the times pretty well for those of us that were a little left of center. I always wondered if Barris was stoned. His eyes looked like glazed flags and the humor matched a stoners sense of humor. I always recommend the movie "Confessions of a Dangerous Mind" to my friends. I thought it was an excellent movie and Sam Rockwell nailed Barris' character perfectly. Best part f the movie was Drew Barrymore's laugh when he told her he was a hitman for the CIA. Sad to see Chuck leave us. he did make an impression and made us all laugh.
Dear John Grono from GAP Research: I just want to extend my most sincere thanks for making my day, my week, and my year (so far) with that exquisite comment. I'm still in awe of it. And my face hurts from grinning. Seriously. Please accept this virtual five-star OMG! award. You earned it.
With a bit of luck, this type of reaction may take hold in the USA against Fox News, and stations carrying Limbaugh, Savage, Jones, Hannity and the other hate-mongers who traffic in lies.And anyone with even a basic understanding of the US Constitution knows that this suggestion is NOT a violation of the First Amendment. Such boycotts are protected.
Doug, I sure hope that College of Charleston is about dancing lessons!
A very moving article Sean. All true words of wisdom beautifully written.Our thoughts are with all of you from Downunder.
Great read. As I continue to sell digital products and optimize campaigns for my advertisers, I'm finding that there is a need for different reporting, or a move away from fancy metrics that my advertisers become addicted to because they want to know that their digital ads are working. But what do you measure to "measure what really matters"? Brand lift is a bit of a general term; every advertiser's ultimate end goal is brand lift. Brand lift is like weight loss: it is the end goal of Jane Doe's myriad [measurable] efforts which may include running 5 miles 5 times a week, cutting calorie intake from 2200 calories to 1800 calories, 35% of which are calories from carbs and 30% of which are calories from fats. She can specifically track exactly what she's doing (the same way we track click-thru-rate and shares and other fancy metrics), but in the in-between time between tracking what she's cutting and mileage she's running and actually losing weight, she should know it's working but she hasn't reached her ultimate goal yet. So how do you measure that in-between time? What kind of reports can show you that you are on the way to brand lift without getting bogged down in fancy metrics?
Great piece. A seminal TV show from my tweens & early teens--nothing like it, then or now. Barris was like some kind of idiot savant on that show. But were Gene Gene the Dancing Machine and The Unknown Comic really contestants? Or running gag cast members?
And will they be paying for what they thought was true now ? Fingerhut is a financial institution relying on hefty fees for profit, not a place to get things.
Always the problem.
I do believe YOU won't genetically modify your articles.
He was not even supposed to host The Gong Show, except that John Barbour was not very good during rehearsals, so NBC persuaded Barris to host instead. It was usually a fun show, when the could keep Jaye P. Morgan from disrobing. Having been the program director at an NBC affiliate in 1979, I have painful memories of extracting our station from the embarrassment that was "3's A Crowd" (worst show ever).
Harder to erase the mistakes.
What the Hell has happened to our society, that this is even a consideration of importance??? "Frictionless Purchase"?????..............amazing
Perhaps Doug you would find some evidence if you turned the channel from Fox News.
Yeah, "Beardy Boy" was a bit much, but as long as Reeg and Kelly Ripa are out of the picture, I'm all right with the TD campaign.
Good article Jose. Reality is factually showing us that social, economic, political and yes, demographic variables are pushing these two opposing positions to center stage. Inevitably, both are beginning to coexist together. Given the dynamic nature of the multicultural component, they are likely to have a broader influence in the tactical outcomes that marketers have in their planning process across all marketing disciplines.
It's only a 5-second silver lining, however.
It would have been more helpful if Pam had actually defined how industry and the consumer define luxury instead of just saying industry needs to change.
Who is the rep?
Spanish-language media is not what is hurting the industry. Too much focus on one media channel - say Univision or SNAPCHAT is a problem in the media mix modeling. IS MULTICULTURAL MARKETING UNDERFUNDED. YES AS AN emerging market strategy it certainly is. The introduction of digital has allowed a lot of bottom-feeding from some folks on digital that is not media that has no place in a media buy including a multicultural media buy. The focus on non-SPANISH IS really a problem in the industry and is not backed up on data. multilingualism is a gift and speaking another language is something that shoudl be celebrated. YOU DONT SHOW LEADERSHIP in our industry by saying we should all only speak ENGLISH all the time. ALSO IT is hard to really understand this argument that millenails and children should be running the entire conversation that all brands only sell to folks under 18 and that a brand really shows leadership by letting 12-yr old girls take pictures of themselves on Snapchat. We really need to look at how brands lead and show aspirational behavior and really build stories around their brands of value. Independent HISPANIC MEDIA and Spanish are part of this. It is well documented that more than 80 percent of LATINOS speak Spanish at home. This does not mean they do not Speak English. The research shows that the language is part of the cultural insight, the hispanic media is not just about language - we are also about covering the community from the community's perspective and we have the trust of the community and their buy-in. MANY brands could learn from indepedent HISPANIC-OWNED MEDIA WHICH IS NOT SNAPCHAT OR UNIVISION. LOVE TO KICK THIS AROUND more with soe of you. Cara - email@example.com
As someone once said when asked to go bargain shopping "I can't afford to save any more money." More is not less. Less is less. Same thing for ways and places to shop which are cannabalizing themselves.