November 27, 2018Los Angeles Convention Center Meeting Room 403 A & B

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Welcome to the Post-Advertising Era

In the First Quarter of 2018, American adults spent more than 11 hours a day interacting with media, with Internet-connected media accounting for 57 percent of that total for 18-34-year-olds (read: Millennials). For automotive marketers in particular, these stats provide interesting food-for-thought, especially as they make plans for 2019 and beyond.

Why, because now that Millennials (Gen Y) have been fully assimilated into society as adults, marketers must now turn their attention to the incoming Digital Natives (Gen Z), who by some estimates already account for 25 percent of the U.S. population. These mobile/social-first consumers tend to be a fickle, advertising-averse bunch that generally prefers to rent rather than own anything. Traditional methods of advertising simply will not reach them, which could prove problematic for unprepared auto marketers, in particular.

With that in mind, welcome to the Post-Advertising Era. And welcome to MediaPost’s inaugural Marketing: Automotive Forum at the 2018 Automobility LA Conference at the Los Angeles Convention Center on Nov 27, where attendees can expect to learn:

  • Content Marketing strategies for OEMs in 2019 and beyond
  • How to engage Generations Y & Z on their terms
  • The Importance of “Experience” in the Attention Economy
  • The upside of Out-of-Home for OEMs


Featured Speakers

Marketing: Automotive Attendees Include:


 
"The Marketing Automotive conference put on by MediaPost is a great collection of automotive marketing leaders sharing their insights on how they are moving their business and the industry forward. It lays the foundation of knowledge and pushes the industry on how to stay with or ahead of the consumer demand.  Great event."

Aaron Shapiro
Head of Audience Engagement and Development
Phunware
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"MediaPost events continue to be our best investment year after year.  From the quality of the content and overall attendee experience to the networking and business opportunities, their events are a high-performing component of our marketing strategy. Working with the MediaPost staff is like working with my own team. They consistently demonstrate that they have our best interests at heart."

Dan McDermott
Director of Product Marketing - Messaging
Epsilon

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"The content and topics for the 2018 Marketing Automotive Conference was timely, topical, informative and thought provoking. I took back several ideas that will serve as thought starters to drive several changes, and new initiatives. This is a 'must attend' conference for anyone in the automotive business.”

- Anonymous Marketing exec, Auto manufacturer


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"MediaPost's Marketing Automotive conference provided very insightful discussions and topics of great interest. Highly recommended."

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"The content was excellent and the audience was top notch in terms of seniority, companies, the brand and agency mix."

- Anonymous Ad agency exec



Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Conference Programming Chair

Ross FadnerDirector, Event Programming

Co-Programmer

Tanya GazdikSenior Editor, Automotive, MediaPost


What leading marketers, agency execs and digital practitioners are saying about this and other MediaPost conferences:


"This conference tackles issues that really matter to auto marketers.  I was impressed by the quality of the presenters and the content. There were some "meaty" subjects that require more discussion, but it was a really good marketing focused event.  In a busy NYIAS schedule, every marketer needs to make time for it.”

Ian Beavis
Chief Strategy Officer
AMCI Global
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"This Marketing Automotive conference from MediaPost was very informative and a great networking opportunity. The topics and panels were fantastic.”

Sheri Lawrence
President
Tylie Jones & Associates
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"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."

Gary Milner 
Director, Global Digital Marketing 
Lenovo
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"Above all other conferences, MediaPost's events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"

Kevin Klein
Head of Marketing, Global Display Advertising
Amazon.com
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"When we look at the industry events MediaPost always delivers strong content with great attendees. The smaller setting helps the relationships build more naturally.  We are big fans, and always have their events earmarked to support and attend in our annual budgets."

Amanda Berkey
Marketing Manager, Campaigns
Salesforce Marketing Cloud
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“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends.  MediaPost brings together the brightest minds in the industry, bar none.”

Nicole Matuga
Senior Manager, Digital Media Acquisition
Experian Consumer Direct
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"I was extremely impressed with the featured panels + speakers at MediaPost's Marketing Automotive conference and look forward to attending your team's next event!"
 
Blake Spiers
Chief Intelligence Officer
NILE-Evoke
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"MediaPost events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."

Carri Lukasik
Marketing Manager
Disney Store