Automakers Emphasize Something For Everyone

“Freedom of choice, is what you got.” — Devo

After several years of going “all in” for electric vehicles, some automakers are re-evaluating both their vehicle lineups and messaging. Hybrid vehicles have emerged as the flexible solution offering the best of both worlds — a greener alternative with increased range without the need to worry about charging.

California still leads the country in terms of EV adoption so the Los Angeles Auto Show is the perfect place to examine what is shifting the consumer psyche.

At this conference we will consider:

What leads a consumer to make the leap away from a gas-powered vehicle and how can automakers support the shift?
How should automakers continue to accommodate consumers who are fully committed to only driving gas vehicles and what are some best practices for educating consumers on options?
What are the media channel implications for more diversified messaging?
As channels continue to fragment, what are new ways to engage consumers with more personalized appeals?

Conference Programming Chair

Tanya Gazdik, Senior Editor, Automotive, MediaPost

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What people are saying about this event

"This conference tackles issues that really matter to auto marketers. I was impressed by the quality of the presenters and the content. There were some "meaty" subjects that require more discussion, but it was a really good marketing focused event. In a busy NYIAS schedule, every marketer needs to make time for it."

- Ian Beavis, Chief Strategy Officer, AMCI Global

"The Marketing Automotive conference put on by MediaPost is a great collection of automotive marketing leaders sharing their insights on how they are moving their business and the industry forward. It lays the foundation of knowledge and pushes the industry on how to stay with or ahead of the consumer demand. Great event."

- Aaron Shapiro, VP, Client Partnerships, GSTV

"Thank you for hosting such a great conference. We loved partnering with you on it and hope to stay close on future opportunities. We heard great feedback from clients, who each enjoyed the panels, keynotes, and cocktail party. We know A LOT of work goes on behind the scenes putting days like yesterday on and wanted to say thank you for all you did to make it such a hit!!"

- Diana Niehaus, Global Marketing Solutions, facebook | instagram

"I was extremely impressed with the featured panels + speakers at the Marketing Automotive event, and look forward to attending your team's next conference."

- Blake Spiers, Chief Intelligence Officer, NILE-Evoke

"MediaPost events continue to be our best investment year after year. From the quality of the content and overall attendee experience to the networking and business opportunities, their events are a high-performing component of our marketing strategy. Working with the MediaPost staff is like working with my own team. They consistently demonstrate that they have our best interests at heart."

- Dan McDermott, Director of Product Marketing - Messaging, Epsilon

"This Marketing Automotive conference from MediaPost was very informative and a great networking opportunity. The topics and panels were fantastic."

- Sheri Lawrence, President, Tylie Jones & Associates

"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."

- Gary Milner, Director, Global Digital Marketing, Lenovo

"Above all other conferences, MediaPost's events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"

- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com

"When we look at the industry events MediaPost always delivers strong content with great attendees. The smaller setting helps the relationships build more naturally. We are big fans, and always have their events earmarked to support and attend in our annual budgets."

- Amanda Berkey, Marketing Manager, Campaigns, Salesforce Marketing Cloud

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

"The content and topics for the 2018 Marketing Automotive Conference was timely, topical, informative and thought provoking. I took back several ideas that will serve as thought starters to drive several changes, and new initiatives. This is a 'must attend' conference for anyone in the automotive business."

- Anonymous, Marketing Executive, Auto Manufacturer

"The content was excellent and the audience was top notch in terms of seniority, companies, the brand and agency mix."

- Anonymous, Ad Agency Executive, Ad Agency

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Automakers Emphasize Something For Everyone

Conference Programming Chair

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