April 8, 2020
New York, NY

Engaging Auto Consumers In A Dynamic Environment

In an era of increasingly short attention spans, how do automotive marketers reach and engage with tuned-out consumers? The experience of buying a car has changed dramatically over the last 10 years, but has the message changed? Do automakers understand the customer buying experience and the journey of buying a vehicle and are they thinking more in experiential terms? How do automakers convince reluctant buyers (think: young millennials) that they even want a car? Automotive marketers will gather in New York at the auto show to ponder these and other questions.

For automotive industry marketers, engaging and converting consumers in today's dynamic media environment is the order of the day, and at our 8th installment of this Marketing: Automotive conference, marketers and Advertising agency buyers and strategists will gather as part of the New York Auto Show to discuss these and other related topics for an information-packed day at the Javits Center.

Previous Marketing: Automotive Attendees

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