November 16, 2023
Los Angeles, CA

Driving Past The Media Clutter

Brand blindness, sea of sameness and ad fatigue have set in. The most creative automakers are pressing hard to break through with consumers across a range of new channels and by reimagining some mainstays. Even the industry standards -- sports and gaming -- are being reinvented. The mission to diversify, innovate and test the media mix is critical to capturing Gen Z consumers especially.

At the fall edition of MediaPost’s Automotive Marketing at AutoMobility LA we celebrate leaning forward into a fragmented but exciting new mediascape.

Come to this conference to learn: 

  • How can sports marketing be reimagined to better connect with younger consumers?
  • Why is gaming and esports still important and worthwhile for the automotive segment? 
  • How using humor, celebrities and catchy music can help elevate your message and stop the click-aways.

Previous Marketing: Automotive Attendees

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Event Sponsors


Thursday, 11/16

10:00 AM Pacific
1:00 PM ET
Registration & Check-In
10:15 AM Pacific
1:15 PM ET
Sponsor Spotlight Presentation
10:30 AM Pacific
1:30 PM ET
Opening Remarks
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
Lisa Singer, Senior Director, Event Programming, MediaPost 
10:45 AM Pacific
1:45 PM ET
Keynote Q&A: Nissan Leads The Way With Sports Marketing
Nissan’s Heisman House is a prime example on how to effectively tie an automotive brand to a sports entity, in this case, college football. The 13-year-old effort continues to evolve and engage a diverse group of consumers, because who doesn’t love college football?  A younger and more diverse audience is being engaged via the brand's ongoing initiatives with Historically Black Colleges and Universities.
Marisstella Marinkovic, U.S. Chief Marketing Officer, Nissan Motor Corp. 
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
11:15 AM Pacific
2:15 PM ET
Case Study
11:45 AM Pacific
2:45 PM ET
Sponsor Spotlight & Coffee Break
12:15 PM Pacific
3:15 PM ET
Fireside Chat: Volkswagen Uses Humor To Engage
Volkswagen marketing has a distinctive voice, an understated humor that stops viewers in their tracks. The company has been on a roll, introducing several new SUVs and creating excitement for future products, including its VW ID. Buzz fully electric small van. 
Rachel Zaluzec, Chief Marketing Officer & SVP, Customer Experience, Volkswagen of America 
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
1:30 PM Pacific
4:30 PM ET
Q&A: Engaging Young Buyers Through A Variety Of Avenues
Honda continues to draw in younger buyers using key youth marketing pillars (esports, gaming, music, sports) including the Honda Civic Tour – the longest running branded tour in the U.S.
Jessika Laudermilk, Assistant Vice President, American Honda Marketing 
Lisa Singer, Senior Director, Event Programming, MediaPost 
2:00 PM Pacific
5:00 PM ET
Case Study: Acura Utilizes Storytelling to Connect with Next-Gen Car Buyers
Acura is utilizing anime and entertainment-style storytelling to connect with next-gen car buyers with the brand’s award-winning anime series, Chiaki’s Journey.
Meliza Humphrey, Senior Manager of Acura Marketing, American Honda Motor Co., Inc. 
2:30 PM Pacific
5:30 PM ET
Sponsor Spotlight and Coffee Break
3:00 PM Pacific
6:00 PM ET
Fireside Chat
3:30 PM Pacific
6:30 PM ET
LA Auto Show Room Floor Visit

Featured Speakers

Meliza Humphrey

American Honda Motor Co., Inc.
Senior Manager of Acura Marketing

Jessika Laudermilk

American Honda Marketing
Assistant Vice President

Marisstella Marinkovic

Nissan Motor Corp.
U.S. Chief Marketing Officer

Rachel Zaluzec

Volkswagen of America
Chief Marketing Officer & SVP, Customer Experience

Tanya Gazdik

Senior Editor, Automotive

Lisa Singer

Senior Director, Event Programming

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Los Angeles Convention Center - Room 502 A
1201 South Figueroa Street
Los Angeles, California, 90015

If you are flying in, the closest airport is Los Angeles International Airport (LAX), located at 1 World Way, Los Angeles, CA 90045. It will take approximately 40 minutes to an hour to transfer to Los Angeles Convention Center. You can get an Uber/Lyft ride or rental car from the airport.

The Los Angeles Convention Center is the preeminent destination for meetings, conventions, trade shows, and exhibitions. Discover the allure of cosmopolitan L.A., where culture, history, and innovation fuse to provide you with an unparalleled experience. Located in proximity to endless dining, shopping, hotel, and entertainment options, the LACC is your event destination of choice.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.