Driving Past The Media Clutter

Brand blindness, sea of sameness and ad fatigue have set in. The most creative automakers are pressing hard to break through with consumers across a range of new channels and by reimagining some mainstays. Even the industry standards -- sports and gaming -- are being reinvented. The mission to diversify, innovate and test the media mix is critical to capturing Gen Z consumers especially.

At the fall edition of MediaPost’s Automotive Marketing at AutoMobility LA we celebrate leaning forward into a fragmented but exciting new mediascape.

Come to this conference to learn:

How can sports marketing be reimagined to better connect with younger consumers?
Why is gaming and esports still important and worthwhile for the automotive segment?
How using humor, celebrities and catchy music can help elevate your message and stop the click-aways.

Previous Marketing: Automotive Attendees

Register for this event

Stay Informed

Thursday, 11/16

10:00 AM Pacific

1:00 PM ET

Registration & Check-In

10:15 AM Pacific

1:15 PM ET

Sponsor Spotlight Presentation

10:30 AM Pacific

1:30 PM ET

Opening Remarks

MCS: Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik; Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger

10:45 AM Pacific

1:45 PM ET

Keynote Q&A: Nissan Leads The Way With Sports Marketing

Nissan’s Heisman House is a prime example on how to effectively tie an automotive brand to a sports entity, in this case, college football. The 13-year-old effort continues to evolve and engage a diverse group of consumers, because who doesn’t love college football? A younger and more diverse audience is being engaged via the brand's ongoing initiatives with Historically Black Colleges and Universities.

Interviewee: Marisstella Marinkovic, U.S. Chief Marketing Officer, Nissan Motor Corp.
Interviewer: Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik

11:15 AM Pacific

2:15 PM ET

Case Study

11:45 AM Pacific

2:45 PM ET

Sponsor Spotlight & Coffee Break

12:15 PM Pacific

3:15 PM ET

Fireside Chat: Volkswagen Uses Humor To Engage

Volkswagen marketing has a distinctive voice, an understated humor that stops viewers in their tracks. The company has been on a roll, introducing several new SUVs and creating excitement for future products, including its VW ID. Buzz fully electric small van.

Interviewee: Rachel Zaluzec, Chief Marketing Officer & SVP, Customer Experience, Volkswagen of America
Interviewer: Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik

12:45 PM Pacific

3:45 PM ET

Sponsor Lunch Presentation

1:30 PM Pacific

4:30 PM ET

Q&A: Engaging Young Buyers Through A Variety Of Avenues

Honda continues to draw in younger buyers using key youth marketing pillars (esports, gaming, music, sports) including the Honda Civic Tour – the longest running branded tour in the U.S.

Interviewee: Jessika Laudermilk, Assistant Vice President, American Honda Marketing
Interviewer: Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger

2:00 PM Pacific

5:00 PM ET

Case Study: Acura Utilizes Storytelling to Connect with Next-Gen Car Buyers

Acura is utilizing anime and entertainment-style storytelling to connect with next-gen car buyers with the brand’s award-winning anime series, Chiaki’s Journey.

Presenter: Meliza Humphrey, Senior Manager of Acura Marketing, American Honda Motor Co., Inc.

2:30 PM Pacific

5:30 PM ET

Sponsor Spotlight and Coffee Break

3:00 PM Pacific

6:00 PM ET

Fireside Chat

3:30 PM Pacific

6:30 PM ET

LA Auto Show Room Floor Visit

What people are saying about this event

"This conference tackles issues that really matter to auto marketers. I was impressed by the quality of the presenters and the content. There were some "meaty" subjects that require more discussion, but it was a really good marketing focused event. In a busy NYIAS schedule, every marketer needs to make time for it."

- Ian Beavis, Chief Strategy Officer, AMCI Global

"The Marketing Automotive conference put on by MediaPost is a great collection of automotive marketing leaders sharing their insights on how they are moving their business and the industry forward. It lays the foundation of knowledge and pushes the industry on how to stay with or ahead of the consumer demand. Great event."

- Aaron Shapiro, VP, Client Partnerships, GSTV

"Thank you for hosting such a great conference. We loved partnering with you on it and hope to stay close on future opportunities. We heard great feedback from clients, who each enjoyed the panels, keynotes, and cocktail party. We know A LOT of work goes on behind the scenes putting days like yesterday on and wanted to say thank you for all you did to make it such a hit!!"

- Diana Niehaus, Global Marketing Solutions, facebook | instagram

"I was extremely impressed with the featured panels + speakers at the Marketing Automotive event, and look forward to attending your team's next conference."

- Blake Spiers, Chief Intelligence Officer, NILE-Evoke

"MediaPost events continue to be our best investment year after year. From the quality of the content and overall attendee experience to the networking and business opportunities, their events are a high-performing component of our marketing strategy. Working with the MediaPost staff is like working with my own team. They consistently demonstrate that they have our best interests at heart."

- Dan McDermott, Director of Product Marketing - Messaging, Epsilon

"This Marketing Automotive conference from MediaPost was very informative and a great networking opportunity. The topics and panels were fantastic."

- Sheri Lawrence, President, Tylie Jones & Associates

"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."

- Gary Milner, Director, Global Digital Marketing, Lenovo

"Above all other conferences, MediaPost's events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"

- Kevin Klein, Head of Marketing, Global Display Advertising, Amazon.com

"When we look at the industry events MediaPost always delivers strong content with great attendees. The smaller setting helps the relationships build more naturally. We are big fans, and always have their events earmarked to support and attend in our annual budgets."

- Amanda Berkey, Marketing Manager, Campaigns, Salesforce Marketing Cloud

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

"The content and topics for the 2018 Marketing Automotive Conference was timely, topical, informative and thought provoking. I took back several ideas that will serve as thought starters to drive several changes, and new initiatives. This is a 'must attend' conference for anyone in the automotive business."

- Anonymous, Marketing Executive, Auto Manufacturer

"The content was excellent and the audience was top notch in terms of seniority, companies, the brand and agency mix."

- Anonymous, Ad Agency Executive, Ad Agency

Los Angeles Convention Center - Room 502 A
1201 South Figueroa Street
Los Angeles, California, 90015

If you are flying in, the closest airport is Los Angeles International Airport (LAX), located at 1 World Way, Los Angeles, CA 90045. It will take approximately 40 minutes to an hour to transfer to Los Angeles Convention Center. You can get an Uber/Lyft ride or rental car from the airport.

The Los Angeles Convention Center is the preeminent destination for meetings, conventions, trade shows, and exhibitions. Discover the allure of cosmopolitan L.A., where culture, history, and innovation fuse to provide you with an unparalleled experience. Located in proximity to endless dining, shopping, hotel, and entertainment options, the LACC is your event destination of choice.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Driving Past The Media Clutter

Conference Programming Chair

Previous Marketing: Automotive Attendees