August 11 - 12, 2020
Virtual Event

Event Sponsors

Agenda

Tuesday, 08/11

12:30 PM ET
Opening Remarks
MCS
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
Lisa Singer, Event Editorial Manager, MediaPost 
12:35 PM ET
Fireside Chat: Lexus Marketing Adapts to 2020 Needs

With the rapid pace of change in consumer habits due to the COVID-19 pandemic, social injustice and economic volatility, Lexus has worked across teams to adapt their marketing strategy for the moment. Lisa Materazzo, VP of Lexus marketing, will talk about what this looks like for each aspect of consumer marketing such as, experiential, digital, and media.  Learn how a leader in luxury continues to treat guests to an “in home” experience in a new age of social distancing.

Interviewee
Lisa Materazzo, Vice President, Lexus Marketing 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
1:00 PM ET
Sponsor Spotlight Presentation
1:10 PM ET
Case Study: Social Influencers and the New Normal

Join Honda’s Head of Social Media, Jessica Fini, to discuss the role of influencers in Honda’s social marketing and explore how the brand’s campaigns have evolved in a changing media environment. Honda’s “Kitchen Derby” activation, featuring influencers photographing Honda Hot Wheels vehicles in their homes, garnered more than 500,000 Instagram impressions. 

Presenter
Jessica Fini, Manager, Social Media, American Honda Motor Co., Inc. 
1:30 PM ET
Marketing: Automotive Awards

For a fifth year, MediaPost is naming its picks for top automotive marketers and agencies. There was a large array of choices, and a panel of industry observers, experts and marketers had the arduous task of finding the best of the bunch.

The program includes Q&As with Barney Goldberg, Innocean USA Executive Creative Director, accepting the award for Agency of the Year (traditional) and Zack Roif, Associate Creative Director, R/GA and Chloe Saintilan, Senior Copywriter, R/GA, accepting the award for Agency of the Year (digital).

IntervieweeS
Barney Goldberg, Creative Director, INNOCEAN USA 
Zack Roif, Associate Creative Director, R/GA 
Chloe Saintilan, Senior Copywriter, R/GA 
InterviewerS
Larissa Faw, Reporter, MediaPost Agency Daily 
Scotty Reiss, Founder, A Girl's Guide To Cars 
2:00 PM ET
Sponsor Spotlight Presentation - "Accelerating Digital Transformation: 3 Things Auto Marketers Can Learn from Digital Native Companies to Win Sales in the New Age of Auto"
2:15 PM ET
Marketer of the Year Trophy Presentation and Interview

Joy Falotico has helped transform Ford Motor Co.s Lincoln luxury division into a brand worthy of going head-to-head with the likes of BMW, Mercedes-Benz, Jaguar Land Rover and others. Clearly, consumers are responding to the repositioning. Lincoln sales were up a notable 8.3% in 2019, while sales at most other luxury brands were level with 2018 or declined.

Interviewee
Joy Falotico, Chief Marketing Officer and President, Lincoln Motor Company at Ford Motor Company 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 

Wednesday, 08/12

12:30 PM ET
Welcome back - Opening Remarks
12:35 PM ET
Keynote: Hyundai’s Response to the Pandemic and Getting Back to Business

The COVID-19 pandemic created an immediate impact on the automotive industry. For a marketing department this meant quickly launching new programs to help customers, dealers, employees and the community, and changing plans that had been in place for months. As the pandemic approaches its sixth month, what does that mean going forward? What changes will have lasting affect and what will automotive marketing look like for the rest of the year? Hear from Hyundai Motor Americas chief marketing officer, Angela Zepeda, on Hyundais response to the crisis and how it plans to get back to business in a year like weve never seen before.

Keynote
Angela Zepeda, Chief Marketing Officer, Hyundai Motor America 
1:00 PM ET
Sponsor Spotlight Presentation - "Driving Results with Data-Enhanced Solutions"
1:10 PM ET
Trivia Contest
1:25 PM ET
Case Study: Audi and Major League Soccer

Audi has partnered with Major League Soccer since 2015. As the Official Automotive Partner, the brand creates MLS-themed advertising which air during nationally televised games. The case study will detail how both parties have benefited and highlight some key activations. It will also explore how sports sponsorships like this one have been affected by COVID-19.

PresenterS
Shawna Burtscher, Head of Experiential Marketing, Audi 
Sana Shuaib, Vice President, Partnership Marketing, Major League Soccer 
1:45 PM ET
Sponsor Spotlight Presentation
1:55 PM ET
Roundtable: What’s the 2021 Marketing Plan

How do you allocate, plan, create when you have no visibility of where the economy, consumers, safety will be in the next quarter or year. And yet planning must be done. Lets discuss how auto marketers are negotiating with media, creating contingency plans, rethinking launches…and more. Webcams and Mics ON. Recording and reporting OFF. Discuss among yourselves!

Featuring
Jeff Johnson, SVP, Regional Strategy, Canvas Worldwide 
Marceline Pérez, Associate Director Integrated Marketing and Digital Innovation, Cadillac 

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.