Perform Media Sponsor Spotlight 

Presentation information coming soon.
Presenter:
Mark Jones, SVP, Agency Development, Perform Media

Presenter bio coming soon.

Delivering Transparency with People-Based Data 

We are all buried in huge volumes of data, some meaningful, but much of it just noise. How do we know where to look for true insights in the vast pool of data? Today’s auto measurement practices trail current capabilities and there is still a lot of focus on proxies and samples when census data is available. Let’s look at ways to solve the big data problem and improve media performance.

Presenter:
Jon Schulz, CMO, Viant

As Chief Marketing Officer of Viant, a Meredith company, Jon heads brand and product marketing, communications, strategic partnerships, research and creative services.  Jon is a recognized industry thought-leader in automotive, digital marketing, CRM and data-driven targeting and measurement.

During his tenure as CMO, Jon led a comprehensive company rebranding and repositioning initiative, launched the Viant Advertising Cloud platform to the market.  As the lead marketer within a company focused on leveraging big data and analytics to drive media spend, Jon oversees numerous research initiatives designed to provide actionable data to brand marketers using insights from Viant’s people-based platform.

Jon joined Viant in 2008 as Senior Vice President, Global Category Development, and was responsible for growing revenue in the automotive category by over 40 percent in his first year. During a period of rapid growth and multiple acquisitions, he led business development and strategic partnerships across the enterprise on a global basis. Prior to joining Viant, Jon was a catalyst in the digitally-driven transition of U.S. brand marketing and advertising at Ford Motor Company, where he was Head of Digital Marketing and CRM.

Jon is a regular speaker and panelist at ad tech industry events and a guest lecturer at the University of Michigan Ross School of Business.

Jon has an MBA in Marketing from Indiana University and a BS in Management Information Systems from Central Michigan University.