Experian Spotlight Presentation
Presentation description coming soon.
Presenter: Michael Kraut, VP, OEM Sales, Experian
Michael Kraut is Experian’s Vice President of OEM Sales and oversees the strategic direction and revenue growth for the business’s OEM channel and their ad agencies. He and his team help OEMs use data and analytics to respond to market changes and the consumers they serve. With more than 15 years in the automotive industry, Kraut is a sought-after speaker and expert with a track record of success providing insight to OEMs and offering best practices in the automotive industry. Prior to joining Experian, Kraut held senior leadership roles at Cars.com and Hireology. Kraut holds a Bachelor of Science in economics from Syracuse University.
Vehicle Purchase Trends - With a Focus on the Luxury Market
The U.S. new vehicle industry has seen several new luxury brands enter this highly competitive segment over the past few years. With hundreds of models to choose from, it is incumbent on marketers to be aware of the underlying industry dynamics and how they both influence and reflect buying behavior. This IHS Markit presentation will focus on demand trends, winner and losers in the luxury and EV sectors, and consumer insights savvy marketers can turn into opportunities.
Presenter: Tom Libby, Automotive Loyalty Principal, IHS Markit
Mr. Libby serves as Loyalty Principal at IHS Markit, focusing on the U.S. new and used vehicle industries. In this role he provides data and analysis to several automotive clients, and he also gives industry insight, data and commentary to the media. He has more than 25 years of experience in sales, marketing, and industry analysis in the U.S. new and used vehicle markets, including more than a decade with Ford Motor Company and thirteen years with another automotive market research firm. Mr. Libby has served as President (twice) and a member of the Board of Directors of the Society of Automotive Analysts. He holds a Bachelor of Arts in history from Amherst College and an MBA in marketing from Columbia University. He has also served as an Adjunct Professor of Market Research at Pepperdine University.
