Sponsor Presentations
Our Programming Committee is working on putting together the agenda with the latest topics. Please check back on the site often for real-time updates on session details and speaker line-up! Meanwhile you can take a peek at the Previous Sponsor Presentations.
Previous Sponsor Presentations
Marketing: Automotive: Nov 2018
Location Based Marketing In The Age Of Data
Andy will be speaking on the latest trends in using intelligent out of home that leverages the tried and true benefits of the media combined with a new era in location based, data enabled marketing techniques.
Presenters: Andy Sriubas, Chief Commercial Officer, Outfront Media (left):
The construction of OUTFRONT’s product platform will revolutionize the out-of-home industry. The ON Smart architecture includes new purpose-built digital displays, and will include an intuitive planning and buying workflow system and be powered by a near real-time geo-spatial data management infrastructure. The platform will bring contemporary tools to location-based media; creating “Intelligent OOH” to compete with and compliment current desktop and mobile advertising environments.
Prior to joining OUTFRONT, Andy served at the Chief of Strategy and Corporate Development for Sonifi Solutions, a leading provider of video programming, advertising and digital infrastructure to the hospitality and healthcare industries. A 23-year veteran of the investment banking industry, he held Managing Director roles at JPMorgan, UBS, and Donaldson, Lufkin & Jenrette. His expertise was in providing strategic advice to, and raising capital for, TMT (Technology, Media & Telecommunications) companies ranging from Six Flags to CBS, Viacom, Sony, New Corporation and Napster amongst many innovative others. Andy helped architect a digital distribution network for the US movie theatre industry as well as a satellite deployed video and broadband entertainment system for the hospitality industry.
Andy is a member of Seachange International’s Board of Directors (NASDAQ: SEAC); a premium video delivery technology provider to the broadband industry. He also serves as an advisor to several emerging technology companies and on the boards of Palisades Growth (a venture and growth fund) and the Jack Kemp Foundation 501(c)3. Andy has been a member of the Boy Scouts Explorers Program (as an Eagle Scout) as well as the YMCA New York Development Committee. He lives in Greenwich, CT with his wife and two children.
Serge Matta, President, GroundTruth (right)
Before joining GroundTruth, Serge Matta served as comScore’s Chief Executive Officer. During his tenure at comScore, he focused on developing comScore’s global product and business strategy, enhancing client relationships and partnerships, and leading comScore’s global employee base. Serge was with comScore since shortly after its inception in 1999. He served as President of comScore from June 2013 until March 2014, when he was appointed as CEO. Previously, he served as President of Commercial Solutions, leading comScore’s commercial team. Prior to that role, he oversaw comScore’s global telecom and mobile practice as President of comScore Mobile Solutions. He was instrumental in the expansion of comScore’s telecom solutions globally, including the development and growth of comScore’s syndicated and custom mobile measurement products for in-depth consumer insights. He began his comScore career in product management where he acquired and maintained a deep understanding of comScore products and technologies. Prior to comScore, Serge was with MicroStrategy a Business Intelligence firm.
