MediaPost - Marketing: Automotive

Wednesday, April 13 - 9:30 AM ET

- Sponsor Spotlight Presentation

The Power of Connected TV to Drive Auto Advertising Success
As auto advertising continues to evolve and supply issues force brands to focus on more awareness and electric vehicle initiatives, shifting your media strategy to include Connected TV will be crucial.

Presenter: Adam Moylan, Director, Automotive Ad Sales, Samsung

Adam Moylan leads the automotive vertical nationally for Samsung Ads. With more than 15 years of sales, business development, and people experience in the digital marketing landscape. Adam works with automotive marketers across T1 and T2 factions to leverage Samsung Ads’ Smart TV and mobile insights to reach consumers where they consume their content across OTT, mobile, or desktop devices.

Wednesday, April 13 - 10:45 AM ET

- Sponsor Spotlight Presentation

Harnessing the "Known Unknowns” for Automotive Marketing in 2022

The last two years brought a flurry of unknowns to the Auto industry. Whether retooling plants, adapting supply chains, launching vehicles virtually, this industry has continued to adapt, innovate and thrive.

We’d all love nothing more than to believe that things will settle, but the truth is the unknowns will persist. 2022 is the year of known unknowns. There are three known unknowns, each with opportunities to harness for marketers in the Auto industry and beyond.

Presenter: Diana Niehaus, Industry Manager, Automotive, Meta

Diana Niehaus is an Industry Manager for Automotive at Meta where she leads the East Coast automotive business, overseeing the sales teams that support OEMs up and down the east coast. Based in NYC, Niehaus has been with Meta for the past six years where she started as a Client Solutions Manager followed by Client Partner focused on the Automotive vertical before taking on the Industry Manager position.

Prior to working at Meta, Niehaus began her career in Investment Banking at Morgan Stanley. She is a Duke undergrad with a MBA from Harvard Business School.

Wednesday, April 13 - 11:45 AM ET

- Premier Sponsor Presentation

Supply Chains and Loyalty Wanes:

Hear from S&P Global Mobility experts as they provide a timely update on the material supply chain impacts to recovery, customer loyalty, and shopping behavior. In addition, learn strategic audience approaches to help marketers succeed in today's evolving landscape.

Presenter: Joe Kyriakoza, Vice President and General Manager, Polk Automotive Solutions, S&P Global Mobility

Mr. Kyriakoza team leads efforts to aid automotive OEMs, dealers, and affiliates to make better decisions and drive stronger results for their various marketing initiatives by making Polk Automotive Solutions available through all tech and media channels and platforms. Prior to joining S&P Global Mobility, Mr. Kyriakoza served as Oracle Data Cloud's group vice president, North American Brand Sales. He joined Oracle Data Cloud via the Datalogix acquisition, where he spent four years as vice president and general manager of Automotive. Prior to Datalogix, Mr. Kyriakoza spent more than five years at Jumpstart Automotive Group and Hearst (acquired Jumpstart in 2007) in various roles leading product strategy, marketing, and national sales. Earlier in his career, He was a partner and manager of all national digital media initiatives for Ford Motor Media, the media-buying arm for Ford Motor Company. Mr. Kyriakoza graduated from University of Detroit Mercy with a B.A. in Communications and resides in the Detroit area. He was a co-founder and president of 313 Digital, the digital community organization for the Detroit area, and former president of the Detroit Advertising Association.

Presenter: Adam Lobelson, Executive Director, Polk Automotive Solutions, S&P Global Mobility

In this role, he leads the activation sales team helping OEMs and agencies connect with the right audiences and make smarter data-driven marketing decisions through tech, media channels, and platforms. Before joining S&P Global Mobility, Mr. Lobelson led customer-centric sales teams at Oracle Data Cloud. Prior to his work with ODC, he launched the Midwest office for Grapeshot, a leading provider of contextual intelligence, and built the organization's "franchise" model for expansion. He has a degree in Finance from Tulane University, and in his spare time, he enjoys live music, spending time at the beach, and golf.

Presenter: Mike Wall, Executive Director, Automotive Analysis, S&P Global Mobility

Mr. Wall brings more than two decades of financial analysis, forecasting, consulting, and manufacturing experience to S&P Global Mobility, with a primary focus on assisting automakers, suppliers, and financial firms in their evaluation and understanding of the auto industry, as well as in-depth analysis of vehicle markets and technology trends. He is quoted frequently in the media on a variety of automotive topics, and he regularly delivers presentations on the outlook for the automotive industry to company executives, financial investors, and other interest groups, including past work with the United Nations Industrial Development Organization in Vienna, Austria. Mr. Wall graduated summa cum laude with an undergraduate degree in finance and later earned the Certified Management Accountant (CMA) designation.

Wednesday, April 13 - 2:00 PM ET

- Sponsor Spotlight Presentation

The “Other” Electric Buyer

The market shift to electric vehicles is a daily news headline – the myriad of models being introduced by manufacturers and their planned timeframes, increasing sales volumes, and consumer anticipation. While you know the market shift is occurring, do you know the metrics of which electric vehicles are selling and which consumers are purchasing them? How do consumer profiles vary and differ amongst luxury vs. non-luxury vehicle segments and the associated makes and models? Join Michael Kraut, Experian Automotive’s Vice President of Sales to understand how the electric market segment and consumer profile is changing.

Presenter: Michael Kraut, Vice President of Sales, Experian Automotive

Michael Kraut is Experian’s Vice President of OEM Sales and oversees the strategic direction and revenue growth for the business’s OEM channel and their ad agencies. He and his team help OEMs use data and analytics to respond to market changes and the consumers they serve. With more than 15 years in the automotive industry, Kraut is a sought-after speaker and expert with a track record of success providing insight to OEMs and offering best practices in the automotive industry. Prior to joining Experian, Kraut held senior leadership roles at Cars.com and Hireology. Kraut holds a Bachelor of Science in economics from Syracuse University.

Sponsor Presentations