Samsung Ads Fuels the Advanced TV Ecosystem: Why Auto Advertisers Start with Samsung Ads
The definition of TV is changing. With the continued acceleration of streaming platforms, consumers are creating their own media mix. The possibilities for advertisers have never been so promising, fragmented, and daunting, all at the same time. In the face of this complexity, automotive advertisers are tasked to re-think the fundamentals of their TV strategy. As one of the biggest ad spenders, learn how some automotive advertisers are already taking advantage of Advanced TV strategies.
Join Samsung Ads as they unveil how consumers really watch TV, how Samsung Ads’ automatic-content-recognition data can help auto marketers reach prospective drivers and why TV (in all forms) continues to be a powerful platform for advertisers.
Presenter: Adam Moylan, Auto Sales Lead East & Central, Samsung Ads
Adam Moylan leads the automotive verticals in the Central and East regions for Samsung Ads, and brings to his role more than 15 years of sales, business development, and customer experience in the digital marketing landscape. Adam works with automotive marketers to leverage Samsung Ads’ Smart TV insights to reach consumers where they consume their content across OTT, mobile, or desktop devices.
Before joining Samsung Ads, Adam served as an Advertising Sales Specialist at Microsoft, developing custom advertising solutions across Xbox and Skype. Prior to Microsoft, Adam led and managed East Coast Sales for Visible Measures Corp, advising agencies and brands on best practices for branded content and maximizing viewership across paid, owned, and earned media sources. Adam began his digital advertising sales career with Everyday Health Inc., where he managed the Johnson & Johnson Rx business and delivered digital solutions and touchpoints for marketers seeking to engage with consumers and patients.
Adam holds a BA in Marketing from the Isenberg School of Management at UMass, Amherst. He lives in Hoboken, NJ with his wife, daughter, and son.
Presenter: Hay Liong "HL" Gan, CEO - Media Director Commercial, GP Generate
Hay Liong “HL” Gan founded GP GENERATE with his business partner Steven Page in 2009. GP GENERATE is a “media first” agency with the mindset of transparency, strategic insights, creative integration, and a heightened level of client attention. GP GENERATE’s expertise encompasses all forms of media, total market and multicultural targeting, branding, and direct response/performance-based media.
HL Gan has over 20 years of experience in advertising, particularly within media planning and buying. Throughout his career, he has directed client investment of more than a billion dollars across national and local media. His experience spans Entertainment, Automotive, Gaming, Tourism, and CPG accounts that have included all demographics across General Market, Hispanic, African American and Asian ethnic segments. HL keeps his heart pumping as an avid golfer, certified yoga and spin instructor and two-time Ironman finisher, after which he treats himself with an occasional banana split.
Rise of the Machines: How Artificial Intelligence is Changing Auto Marketing
The age of artificial intelligence has arrived. As more auto advertisers use AI to deliver highly-efficient campaigns, the technology is changing the very way marketers reach and engage their targets. In this session, learn why AI-powered auto campaigns are delivering exceptional results and how Arkadium is using the technology to create and distribute contextually relevant, interactive units at unprecedented scale.
Presenter: Amber Lockwood, VP of Sales, Arkadium
As the VP of Sales at Arkadium, Amber brings 10+ years of advertising and monetization expertise to all current and potential partners. Through her previous roles with RhythmOne, Foursqare, and Epsilon, Amber's background in driving engagements through data, programmatic, location, and connected tv, has helped Arkadium lead the marketplace with AI-based advertising platforms, driving billions of interactions for brands on a daily basis.
Recognized as a great place to work by Digday, Ad Age, Inc Magazine, and Crain’s, Arkadium is headquartered in New York. For more information, visit www.arkadium.com.
Location Based Marketing In The Age Of Data
Andy will be speaking on the latest trends in using intelligent out of home that leverages the tried and true benefits of the media combined with a new era in location based, data enabled marketing techniques.
Presenter: Andy Sriubas, Chief Commercial Officer, Outfront Media
The construction of OUTFRONT’s product platform will revolutionize the out-of-home industry. The ON Smart architecture includes new purpose-built digital displays, and will include an intuitive planning and buying workflow system and be powered by a near real-time geo-spatial data management infrastructure. The platform will bring contemporary tools to location-based media; creating “Intelligent OOH” to compete with and compliment current desktop and mobile advertising environments.
Prior to joining OUTFRONT, Andy served at the Chief of Strategy and Corporate Development for Sonifi Solutions, a leading provider of video programming, advertising and digital infrastructure to the hospitality and healthcare industries. A 23-year veteran of the investment banking industry, he held Managing Director roles at JPMorgan, UBS, and Donaldson, Lufkin & Jenrette. His expertise was in providing strategic advice to, and raising capital for, TMT (Technology, Media & Telecommunications) companies ranging from Six Flags to CBS, Viacom, Sony, New Corporation and Napster amongst many innovative others. Andy helped architect a digital distribution network for the US movie theatre industry as well as a satellite deployed video and broadband entertainment system for the hospitality industry.
Andy is a member of Seachange International’s Board of Directors (NASDAQ: SEAC); a premium video delivery technology provider to the broadband industry. He also serves as an advisor to several emerging technology companies and on the boards of Palisades Growth (a venture and growth fund) and the Jack Kemp Foundation 501(c)3. Andy has been a member of the Boy Scouts Explorers Program (as an Eagle Scout) as well as the YMCA New York Development Committee. He lives in Greenwich, CT with his wife and two children.