Taking Automotive Marketing to the Next Level With CTV
Presenter: Adam Moylan, Director, Automotive Ad Sales, Samsung Ads
Adam Moylan leads the automotive vertical nationally for Samsung Ads. Working with automotive marketers across T1 and T2 factions, Adam leverages Samsung Ads’ Smart TV insights to reach consumers where they consume their favorite content, across OTT, mobile, and desktop devices. With more than 15 years of sales, business development and project management experience, Adam is a leader in the digital marketing landscape. Previous to Samsung Ads, Adam served as an Advertising Sales Specialist at Microsoft, developing custom advertiser solutions across Xbox and Skype. Prior to Microsoft, Adam lead and managed East Coast Sales for Visible Measures Corp, informing agencies and brands on best practices for branded content and maximizing viewership across paid, owned and earned media sources. He began his digital advertising sales career with Everyday Health Inc, where he managed the J&J Rx business and delivered digital solutions for marketers seeking to engage with consumers and patients.
Closing the EV Discovery Gap: New Insight to Drive Consideration and Sales
Learn key insights from the latest research commissioned by Facebook that takes a deeper look into the various EV-purchase drivers and barriers across Owners and Intenders. We will showcase how driving discovery of new EVs, while offering consumers an experience that feels made just for them, can help identify new prospects and get your vehicles in front of the right customers.
Presenter: Kim Stonehouse, Director of Automotive, Facebook
Kim Stonehouse is Head of Automotive at Facebook, where she leads a national team helping auto marketers and dealers transform brands, grow sales and drive loyalty in a mobile-first world. Prior to Facebook, Kim led Google’s team of strategists and analysts who conducted original path to purchase research and translated findings to content and media strategy for partners in the automotive, packaged goods, food & beverage, media & entertainment and government sectors. In more than 15 years in media, Kim has led global and US partnerships across dozens of brands with a passion for pioneering the customer-centric innovations that technology affords. She has been recognized among Automotive News’ ‘40 under 40,’ and has been featured within forums including eMarketer, MediaPost, Automotive News World Congress, JD Power Automotive Roundtable, Digital Dealer, the Chicago Auto Show, What Drives Her, and Luxury Daily. An East Coast transplant, Kim lives in metro Detroit with her husband Ryan, where she maintains her lifelong running habit and is proud Mom to Calvin and Chloe.
It’s All in the Conversation: 3 Lessons for Automakers from One Year of Conversations
Presenter: Daniel Charness, Vertical Marketing Lead, Automotive at Twitter
- Daniel leads vertical marketing for Twitter’s automotive practice. In this capacity, Daniel develops and manages marketing programs to help build awareness and drive growth within the auto industry vertical. Prior to joining Twitter, Daniel led integrated marketing at Signafire Technologies, a data analytics company focused on data fusion for OEMs. Preceding that, Daniel was at BBDO New York, where he established and co-led BBDO’s innovation arm, the XLAB, a group dedicated to tech and experiential marketing.
From the Sofa to the Driver’s Seat with Roku
The streaming decade has arrived. Join Kristina Shepard, Director of National Sales at Roku, as she shares 3 key updates for Auto Marketers from America’s #1 TV Streaming Platform:
- Streaming Industry Updates
- Lexus Case Study Insights
- Automotive Category Trends
Presenter: Kristina Shepard, Director, National Sales
Kristina is a Director, Large Customer Sales East & Upfront Partnerships at Roku, helping to manage Roku’s Magna and Havas relationships while overseeing a team of AE’s who work with clients such as; Verizon, Coca-Cola, Papa John’s, Nationwide and more. Kristina has been at Roku since early 2017 and has helped to break and grow business with what are now some of Roku’s largest clients. Prior to Roku, Kristina was a Sales Director at a leading mobile ad tech company.
Driving Results with Data-Enhanced Solutions
The growing need for data-enhanced advertising is becoming more important each year, especially in the automotive industry. Manufacturers are using data to prove ROI on their marketing, target specific shoppers by model, and even reach and customize their messaging based on where consumers are in the purchase funnel. This presentation will showcase some of the latest strategies being implemented to accomplish these goals, best practices and identify ways to utilize data to more effectively sell automobiles in today's marketplace.
Presenter: Dan Kelly, Director, DISH Media
Dan oversees the sales efforts of our Los Angeles based sales teams including General Market, Performance, OTT, Addressable and Programmatic. In addition to the Western Region, Dan helps lead our Automotive and Entertainment Client Verticals. Dan is charged with leveraging DISH Media’s entire suite of advertising offerings across DISH’s Satellite and Sling TV properties. His teams are dedicated to elevating the brands’ presence at a market level, while simultaneously providing the latest advanced ad solutions to their clients.
In his spare time, Dan is an avid skier and youth sports coach. Dan achieved a BS in Marketing from Pennsylvania State University, and lives in Los Angeles, CA with his wife Penny and their three children.