Christina Park serves as the Vice President of Sales, Strategic Accounts, spearheading sales across Samba's largest and most strategic accounts. Leading a dedicated team, she facilitates agencies and brands in harnessing a scientific approach to advertising, leveraging Samba TV’s first-party ACR data which include audience targeting & measurement. With a rich background spanning 18 years in digital advertising, Christina brings a wealth of experience from agency and client-side roles, as well as early advocacy of programmatic and data-driven advertising. Before joining Samba TV, she held the position of Senior Vice President of Sales at LoopMe, where she was instrumental in driving revenue for the outcome-based platform. Prior to that, Christina held key leadership roles at Turn, Drawbridge, and DoubleVerify.
Data-Driven Insights for Auto Campaigns
Explore how the auto industry can leverage data-driven insights to optimize advertising strategies in a shifting media landscape. Samba TV’s VP of Sales, Strategic Accounts, Christina Park, will reveal key viewership trends, including how the decline of linear TV and the rise of streaming is impacting strategies. Gain actionable insights on reaching diverse, high-value audiences such as millennials and Hispanic households, who are driving automotive sales growth. Discover advanced targeting opportunities for EV and hybrid ads and learn how to reduce media waste through precise reach and frequency measurement. This session is a must-attend for marketers looking to stay ahead in today’s competitive auto market.
Kristina Hacker is the Creative Director of the branded content studio at Realtor.com, producing impactful and user-service-driven articles, videos, and interactive features in partnership with Realtor.com's advertising partners. Kristina brings her background in home and lifestyle editorial and social media to create branded content that delights readers and consistently delivers on client performance goals. In addition to branded content, Kristina oversees Realtor.com/Living, an editorial lifestyle destination for new homeowners.
Drive It Home: What Automakers Need to Know About Today's Homebuyers
This session will reveal research conducted by Realtor.com and credit reporting agency TransUnion highlighting a new trend: consumers are increasingly shopping for cars and homes simultaneously. In this discussion, Realtor.com will prove how online real estate is an under-used, yet important segment for auto marketers. Realtor.com will showcase solutions that use their exclusive first-party data and fresh creative ideas, including their new electric vehicle content series.
Capturing consumer attention across multiple screens is vital for success in the competitive auto industry. This session will demonstrate how an omnichannel approach, leveraging Mobile, Connected TV (CTV), and more, can boost purchase intent by 8X. By employing attention-first strategies, auto brands can create engaging experiences that enhance recall and connection with potential buyers. We’ll discuss synchronizing messaging across devices to effectively engage auto enthusiasts while measuring performance. Join us to learn how to harness the power of presence and achieve a 8X increase in purchase intent, transforming interest into action in the automotive market.