A Marketers Guide: Driving sales and brand value in a constrained market
Join Adam Lobelson, Executive Director from the Polk Automotive Solutions team at IHS Markit as he reveals trends and insights critical to delivering effective media and marketing plans for brands and dealers.
- State of the automotive industry
- Ad tech trends impacting marketers
- Data-driven strategies for success in 2021
Adam Lobelson, Executive Director, Polk Automotive Solutions at IHS Markit
Adam Lobelson serves as Executive Director for Polk Automotive Solutions at IHS Markit. In this role, he leads the activation sales team helping OEMs and agencies connect with the right audiences and make smarter data-driven marketing decisions through tech, media channels and platforms.
Before joining IHS Markit, Adam led customer-centric sales teams at Oracle Data Cloud. Prior to his work with ODC he launched the Midwest office for Grapeshot, a leading provider of contextual intelligence, and built the organization's "franchise" model for expansion.
He has a degree in Finance from Tulane University and in his spare time, he enjoys live music, spending time at the beach and golf.