
The Power of Connected TV to Drive Auto Advertising Success
As auto advertising continues to evolve and supply issues force brands to focus on more awareness and electric vehicle initiatives, shifting your media strategy to include Connected TV will be crucial.

Adam Moylan leads the automotive vertical nationally for Samsung Ads. With more than 15 years of sales, business development, and people experience in the digital marketing landscape. Adam works with automotive marketers across T1 and T2 factions to leverage Samsung Ads’ Smart TV and mobile insights to reach consumers where they consume their content across OTT, mobile, or desktop devices.

The last two years brought a flurry of unknowns to the Auto industry. Whether retooling plants, adapting supply chains, launching vehicles virtually, this industry has continued to adapt, innovate and thrive.
We’d all love nothing more than to believe that things will settle, but the truth is the unknowns will persist. 2022 is the year of known unknowns. There are three known unknowns, each with opportunities to harness for marketers in the Auto industry and beyond.

Prior to working at Meta, Niehaus began her career in Investment Banking at Morgan Stanley. She is a Duke undergrad with a MBA from Harvard Business School.

Hear from S&P Global Mobility experts as they provide a timely update on the material supply chain impacts to recovery, customer loyalty, and shopping behavior. In addition, learn strategic audience approaches to help marketers succeed in today's evolving landscape.




The market shift to electric vehicles is a daily news headline – the myriad of models being introduced by manufacturers and their planned timeframes, increasing sales volumes, and consumer anticipation. While you know the market shift is occurring, do you know the metrics of which electric vehicles are selling and which consumers are purchasing them? How do consumer profiles vary and differ amongst luxury vs. non-luxury vehicle segments and the associated makes and models? Join Michael Kraut, Experian Automotive’s Vice President of Sales to understand how the electric market segment and consumer profile is changing.

Michael Kraut is Experian’s Vice President of OEM Sales and oversees the strategic direction and revenue growth for the business’s OEM channel and their ad agencies. He and his team help OEMs use data and analytics to respond to market changes and the consumers they serve. With more than 15 years in the automotive industry, Kraut is a sought-after speaker and expert with a track record of success providing insight to OEMs and offering best practices in the automotive industry. Prior to joining Experian, Kraut held senior leadership roles at Cars.com and Hireology. Kraut holds a Bachelor of Science in economics from Syracuse University.