Sunday, December 14, 2014
COVER STORY

Earlier this month, Amsterdam-based agency They found itself without a third call. While promising agencies come and go, the demise of They is more than just a cautionary tale of how precarious the ad agency world really is. It may be reflective of a fundamental shift in what it means to be an agency -- or in this case, not -- in a post-advertising world. "The whole traditional model doesn't work anymore. It's less about creativity and more about business results. There is not a lot of room to be creative,” They Founder Patrick van der Gronde tells MAD after shuttering the agency, which will be remembered for its thought-provoking ... Read the full story by Larissa Faw

  • NewsTee-Totaling Millennials, Dinner Dressed As Road Kill And Other Trends To Look For In 2015

    JWTIntelligence is out with a new report highlighting 100 trends and developments to be mindful of the coming year. Millennials are abstaining, South Korean Beauty brands are taking the world by storm and innovators are meshing ...

  • CommentaryIn Crude Fox Slogan, 'Dick' Doesn't Necessarily Mean 'Detective'

    Fox throws the concept of good taste out the window and under the bus with its ad campaign for a new detective series starring Rainn Wilson. Surprised that a TV network would resort to off-color slang ...

  • NewsZuckerberg Nixes Facebook 'Dislike' Option, Adds Call-To-Action Buttons

    Suggesting that the world is negative enough, Mark Zuckerberg just shot down the likelihood of Facebook adding a "dislike" button. Yet Facebook is very interested in giving users new ways to express themselves. For now, Facebook ...

  • CommentaryThe Unvarnished Truth About Social Media Insider's 2014 Predictions

    About a year ago at this time, feeling uncharacteristically clairvoyant -- it must have been the eggnog -- I made 2014 predictions about 10 social media platforms. And then I said that at the end of ...

  • NewsPosterscope Launches Real-Time Outdoor Media Trading: Signs Outfront, Lamar From Supply-Side

    Dentsu Aegis Network's out-of-home agency Posterscope this morning unveiled what it claims to be the "first real-time trading platform for digital billboards." The platform is being powered by digital-out-of-home technology and data company Vistar Media and ...

  • NewsJolly Good Is What They Say About November Spending

    The National Retail Federation says that the November sales gains -- a 0.6% advance from the prior month, and a 3.2% jump from last November -- are in line with its predictions as well. ...

  • CommentaryThe Ruling Class And Delta: The Wings Of Econo-Man

    I know they're supposed to be stodgy; nothing quite out-stiffs the British Royals on state occasions. But for some naive reason (maybe only having to do with her terrific fashion sense), I thought that Kate and ...

  • NewsInstagram Thrives, Surpasses 300 Million Users

    Particularly among younger users, social networks have historically had short shelf lives. Fortunately for Facebook, however, Instagram's expiration date is nowhere in sight. The growth figures mean that Instagram is officially bigger than Twitter, which reported ...

  • CommentaryUPS' 'Your Wishes Delivered' Provides Artificial Uplift And Little Else

    For today's exercise, then, I set out to find a piece of brand video whose approach to the upcoming holidays might be described as "sardonic," "contemptuous towards those who would consume conspicuously" or "evidence of an ...

  • CommentaryTrends To Watch In 2015

    Twitter. Agency-advertiser dynamics. Personalization. Here's what seven members of the Association of National Advertisers believe are the trends that bear watching in 2015. ...

  • NewsRentrak Granted Patent For 'Stickiness'

    Rentrak, which in October said it was granted a patent for measuring when TV sets are turned on or off, this morning announced another addition to its intellectual property war chest: a U.S. patent for stickiness. ...

  • NewsU.S. Share Of Global Ad Spend Falls To Less Than A Third

    On the heels of this week's big agency forecast updates, ad market tracker and aggregator eMarketer released a new interactive guide to the global ad marketplace consensus. The U.S. has fallen to less than a third ...

  • CommentaryThe Axis Of Marketing: Data + Content

    Marketing today is radically different from the way it was just 10 years ago, because marketers today depend on two things that were never so important before: data and content. The old-school marketer focused on two ...

  • CommentaryNative Ads Need Privacy Disclosures, BBB Warns

    Companies that promote products online via native ad campaigns must comply with the industry's privacy code, a unit of the Better Business Bureau said today in a compliance warning. "Native advertisements personalized for consumers based on ...

  • NewsWatchdogs Ask FTC To Investigate Social Media Campaign For Ring Pops

    A social media campaign for The Topps Company's Ring Pops candy violated children's privacy laws, a consortium of watchdogs allege in a new complaint filed with the Federal Trade Commission. The campaign centered on a contest ...

  • NewsCMO Council, Nielsen Find Marketers Love Digital, Want ROI

    The CMO Council's survey, with Nielsen assisting, finds marketers are running 33% more digital ad campaigns than direct response and that overall, marketers are doing 19% more digital ad campaigns this year versus last. ...

  • CommentarySideswipes: How Can I Not Have My Current Experience?

    Most brands come to you to answer the same question people seek in spiritual practice: "How can I not have my current experience?" it's exhausting to keep asking how to change the current experience. But what ...

  • NewsMarketers Could Lose $6.3 Billion To Bots In 2015

    Marketers have a billion-dollar bot problem. Global advertisers could lose $6.3 billion to bots in 2015, if current fraud rates continue. That's according to new research from the Association of National Advertisers and a study conducted ...

  • NewsGroupM Forecasts 2015 Global Ad Spend Growth Of 4.9% To $538 Billion

    The WPP company also estimates that 2014 growth will be 3.9%, a downward revision from the 4.5% growth the company had forecast for this year back in June. In the U.S. the firm has forecast 3.9% ...

  • NewsGlobal Advertising To Grow 4.8% In 2015, According To Magna Global

    That's down just a tick from the shop's June forecast of 4.9% growth for next year. And it represents a deceleration from this year, when Magna expects the final tally will be 5.5% growth to $512 ...

  • CommentaryTip For Career Day: Stay Home

    As a professional observer of the passing scene, I thought I might visit a site awash in the paid impressions that technically qualify under Google's definition, but nonetheless leave no impression. My journey began on Yahoo's ...

  • NewsGlobal Ad Market To Grow 5%-6% Over Next Three Years, ZenithOptimedia Predicts

    Global ad spend is projected to grow 4.9% to $545 billion in 2015, according to ZenithOptimedia's Advertising Expenditure Forecast, although this is slightly below 2014's 5.1% due to tough year-on-year comparisons from the Winter Olympics, World ...

  • CommentaryCMOs Just Aren't That Social. Question Is, Why?

    There are plenty of things I've never understood about CMOs -- like why they'd take a job that seldom lasts that long -- but chief among those things I just don't get is their often-willful ignorance ...

  • News'Programmatic' Voted Marketing Word of the Year

    "Programmatic" is 2014's marketing word of the year, according to an ANA (Association of National Advertisers) survey, edging out content, millennials, omni-channel, customer-centricity and transparency as the buzzword king. ...