Saturday, December 3, 2016
  • NewsFTC Urged To Probe Word-Of-Mouth Over Instagram Marketing

    The Federal Trade Commission should investigate word-of-mouth marketing companies BzzAgent and Influenster, which allegedly send consumers free products in exchange for reviews and posts on sites like Instagram, advocacy groups said Wednesday. ...

  • NewsMedia Stocks Strong Since Election, Some Pullback

    U.S. media stocks have pulled back somewhat from their recent run-up, yet they still score big results since the election. Dow Jones U.S. Broadcasting & Entertainment Index is up 4.5% from the election on November 8 ...

  • NewsIn A World Increasingly Dominated By Platforms, GroupM Creates Its Own

    In what appears to be a restructuring -- or at the very least, a re-branding of -- Xaxis, GroupM this morning announced the launch of a new "platform" rolling up its ad technology, data and consumer ...

  • CommentaryMarketing By Fiat: Cialis Santa And The Real Fizzle

    Is there anything cheesier than a "naughty" Santa? Well, yes. The Fiat "Black Friday Event" commercial manages to pack in so many sexist, culturally tone-deaf, throwback, and cringe-making elements in 30 seconds that it's hard to ...

  • NewsMore Than 1 Million Google Accounts Breached By Android Malware

    Security researchers at Check Point Software Technologies have uncovered a new variant of Android malware that the company estimates has breached the security of more than one million Google accounts. The malware is used to steal ...

  • CommentaryThe Voice, Unbundled

    Forget about Millennials. Anyone trying to understand the future of media and technology should observe what the children do. First of all, they talk to computers. ...

  • NewsWPP To Investors: Ad World Is Flat, Horizontal Too

    Briefing securities analysts during its "Investors Day" this week, WPP gave little insight about the ad industry outlook, although it implied that things would be relatively flat, expanding at about the rate of overall GDP. The ...

  • NewsAuto Sales On Track To Break Record

    If Santa puts a big red bow on a good number of vehicles in December, automakers will break the all-time record for annual sales. November U.S. auto sales were up 3.7% compared with a year ...

  • CommentaryA Blip In The World Of Wearables

    There may be trouble in wearables land. Based on a number of recent reports, the appetite for smart or connected things that are worn may be softening a bit, at least at the moment. The latest ...

  • CommentaryFake News: Shut Up And Listen

    You probably looked at the headline on this column and said to yourself, "Oh Christ, not another story on fake news?!?!" ...

  • CommentaryTrump Appoints Critic Of Broadband Privacy Rules To Transition Team

    Roslyn Layton, an outspoken critic of the FCC's new privacy rules as well as the net neutrality rules, will join President-elect Donald Trump's transition team. ...

  • CommentaryAdblock Plus Calls Meetup To Form An Independent Board

    Adblock Plus is looking for candidates to run an independent board. It's holding a meetup in New York on Dec. 6 to discuss the board's function and vet candidates. ...

  • NewsHavas Creates New Top Roles For Its 4 Largest Markets

    The French holding company issued a statement indicating that the new roles are designed to "ensure the creation and development of the most effective, innovative and integrated solutions for clients regardless of where the thinking begi ...

  • NewsCyber Monday Sales To Hit $3.6 Billion, But Social Buzz Tumbles

    So far, Adobe says online spending has hit $36.5 billion -- a 7.1% increase from 2015. It says consumers have spent more than $1 billion on 26 out of 27 days. ...

  • NewsWieser Revises 2017 Downward: Cites 'Uncertainties,' Tough 2016 Comparison

    In what likely is a precursor for the rest of Madison Avenue's annual year-end forecasts, influential Wall Street analyst Brian Wieser has downgraded his outlook for 2017, citing tough comparisons with better-than-expected ad expansion in 2016. ...

  • CommentaryVersailles Of Belief

    Permit me to sit out the Great Media Apology Tour of 2016. Since election night, we have been fed a steady stream of mea culpas for the press's failure to see it all coming, and especially ...

  • NewsBlack Friday Online Revenue Surpasses $3B, With Mobile Contributing $1.2B

    Consumers spent $3.34 billion online on Black Friday, up 21.6% year-over-year, while Thanksgiving accounted for the remaining $1.93 billion for the two days. The biggest surprise: Mobile devices drove $1.2 billion in revenue. ...

  • CommentaryAdblock Plus Comes To New York

    Let's have a debate. Adblock Plus, the leading ad blocker, will convene a "potentially world-changing meetup" the week after next in New York. Should advertisers attend? ...