Saturday, August 20, 2016
  • News Rio Olympics Grab Major Share Of Top Ad Categories

    NBC has pulled in 52% of all automotive national TV spending over the past 14 days, August 5 to August 18, for the Rio Games -- $168.2 million out of $323.5 million, according to iSpot.tv. The ...

  • Commentary Ad Theft: An Issue Facing The Nation -- And The Facebook

    This summer, as the movie industry stumbles, suffering from a very painful case of "sequelitis," and "A Star is Born" (the fourth version) and "Groundhog Day" (the movie) are adapted for Broadway, it's clear that Groundhog ...

  • News Battle Over: Dauman Departs Viacom, Dooley Named Interim CEO

    The fight for Viacom has ended, with the Redstone family winning control over embattled chairman/CEO Philippe Dauman, who is on his way out. Dooley -- who will work with the Viacom board to develop a new ...

  • News Gawker.com Will Cease Publishing

    It's the end of an era as the curtain comes down on Gawker.com after 14 years prodding and pontificating on the media industry. Most of Gawker.com's current editorial staff will be transferred to new roles at ...

  • Commentary Innovative Magid Research Finds Most-Valued And Least-Valued TV Shows

    TV ratings will tell you how many people are watching a show, and even their approximate age (within various ranges). But how do viewers really feel about the shows they're watching? ...

  • Commentary Marketing Conferences: Time To Raise The Bar

    Maybe it's just me, but I feel marketing conference experiences are becoming a grind. I think there's too much bad and ugly going on to offset the good. That is, unless you're careful. ...

  • News Broadcast TV Networks: High July Reach, Some Losses

    In July, broadcast networks had between 76% and 82% reach in the U.S. -- with reach defined as homes watching each network for at least one minute in the month, according to Pivotal Research Group. NBC ...

  • News National TV Networks Sink 7% In July C3 Ratings

    Cable TV networks were down 7% in 18-49 viewers to 15.7 million, per MoffettNathanson Research, for Nielsen's C3 rating -- average commercial ratings plus three days of time-shifted viewing. ...

  • Commentary Watching TV Is Too Hard

    I recently received a message from Amazon urging me to watch its video programming, which is included in my Amazon Prime membership. That certainly seemed like a good suggestion -- until the time came when I ...

  • News National TV Ad Spend Rises 3.3%, Lower CPM Programming Gains

    National TV ad spending rose 3.3% in the second quarter, driven by cable networks, which rose 6.5% during the period. Broadcast national TV was flat from the second quarter a year ago -- with the top ...

  • Commentary NBC's Grip On Olympic Gold Slipping

    The Olympics is probably the biggest show on earth. With the possible exception of the World Cup, it's the time when the highest number of people on the planet are all watching the same thing at ...

  • News Auto Advertisers Dominate NBC's Olympic TV Spending

    Automotive companies are dominating NBC's Olympic TV coverage so far. Four of the top ten Olympic spenders on NBCUniversal's NBC broadcast network and its cable networks are automotive through ten days of the event, according to ...

  • News NBC's Prime-Time Olympics Coverage Dips By Double Digits

    With more than half the Olympics events completed -- through 10 days of TV coverage -- NBC Television Network is still well behind in viewers compared to the London 2012 and Beijing 2008 Games. ...

  • News AT&T Loss Estimated To Cost WPP $100 Million In Revenue

    That's according to Pivotal Research analyst Brian Wieser. However, the impact on profitability for WPP and Omnicom, which won the consolidated AT&T account last week, is harder to assess, Wieser noted. ...

  • Commentary Olympic Ad Doping -- But Who Are The Dopes?

    What's your favorite Olympic event? Mine is the Modern Bullshit-a-thon. The new ExxonMobil campaign is an opportunity for viewers to marvel at the nimbleness and raw power of advertising combined with the breathtaking -- dare I ...

  • News Omnicom Wins Massive $3B AT&T Ad Account

    Omnicom and WPP battled for the business in a review that began in June. In addition to creative and media, the scope of work includes digital, data and analytics. ...