Saturday, September 24, 2016
  • NewsMediasmith Drops 4As Membership, Issues 'Client Bill Of Rights'

    Mediasmith, an independent digital agency based in San Francisco, has pulled out of the 4As, citing the trade association's failure to support the Association of National Advertisers' media-buying transparency recommendations. The move marks the second agency ...

  • News4As Steps Up Transparency, Threatens To 'Annul' Agencies That Don't Practice It

    In an effort to put more teeth into its so-called media "transparency" initiatives, the 4As today called on its members to put the association's principles into practice, not just treat them as recommendations for best practices. ...

  • NewsDentsu Reports 633 'Suspicious' Ad Transactions Affecting 111 Clients

    The Tokyo-based holding company is still investigating but said some of the faulty transactions appeared intentional and others were due to 'human error." So far all of the transgressions appear to be contained to its Japanese ...

  • NewsMiscalculations From Facebook, Dentsu Could Force Ad Industry Change

    The need for greater transparency and accountability hit the advertising industry Friday after Facebook confessed that it miscalculated how long site visitors watch video ads and Dentsu admitted to overcharging clients for digital media services by ...

  • CommentaryAdvertisers May Not 'Like" Facebook As Much Now

    Is there a Facebook emoji that shows an exec with egg on his face? Maybe there ought to be. Facebook just admitted it wildly overestimated the time spent on ads on the site. ...

  • NewsStudy Likens 'Walled Gardens' To Hostage Syndrome: Ad Execs Want Transparency, But Need Scale

    When it comes to managing their digital campaigns, marketers increasingly face a Hobson's choice. They want greater transparency and access to data about the consumers they are trying to reach and influence, but they need to ...

  • NewsAgencies Want Increased Transparency For Ad Metrics

    Agencies are calling for increased transparency around ad buys and time spent with media following Facebook's and Dentsu's admission of miscalculation of metrics. ...

  • NewsYahoo Says 500 Million Accounts Hacked

    Yahoo says a "state-sponsored actor" was behind a massive data breach that resulted in half a billion compromised accounts. ...

  • NewscomScore Restates 3 Years Of Revenue

    Internet analytics company comScore said it has restated its financial results for the past three years. News of the restatement pushed up comScore's stock around almost 4% to $31.28 in mid-day Friday trading. A comScore audit ...

  • NewsKelly Clark Rejoins GroupM As Global CEO

    The role was previously unfilled and Irwin Gotlieb remains global chairman of the unit while Dominic Proctor, who has been global president is stepping down from that role but will remain with WPP to work on ...

  • NewsPercent Of TV Channels Viewed Drops To Single Digits, Nielsen Attributes Digital Choices

    The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That's among the top findings coming out of the latest edition of Nielsen's "Total Audience ...

  • NewsStudy: Video Reaches Tipping Point, 51% Of Views Now On Mobile

    According to a new Ooyala study on second-quarter video usage released Wednesday, mobile devices now account for 51% of all online video views -- up 15% from 2015, with a strong 203% increase from 2014. Ooyala's ...

  • Commentary Wild Pitches: Autumn 2016 Edition

    As the proprietor of this feature, I have only two responsibilities -- typing and opening email. Twice a year the latter yields the former -- and, sigh, it is never pretty. ...

  • CommentaryAn Outsider's Guide To Ad Week

    At last count, next week's navel-gazing Advertising Fest in New York consists of 126,543 ways to kill an hour of your time listening to people who really are no smarter than you talk about problems they ...

  • CommentaryCPG And The Lure Of Direct-to-Consumer

    For anyone in the CPG industry still unclear about the power of direct-to-consumer models, Unilever's July purchase of Dollar Shave Club for $1 billion in cash was a deafening trumpet blast. The five-year-old startup, which had ...

  • CommentaryCreatives Join The Queue To Blame Themselves For Ad-Blocking Crisis They Didn't Create

    Hot on the heels of brands vowing better ads to tackle an ad-blocking crisis they did not create, we now have creatives doing exactly the same. ...

  • NewsANA Raises Concerns About FCC Plan To Replace Set-Top Boxes With Apps

    The Federal Communications Commission's newly revised plan to enable consumers to watch pay-TV without cable boxes could boost piracy, according to the Association of National Advertisers. ...

  • Commentary'MacGyver'? Really? What's Next? The New Adventures Of ALF?

    Here comes CBS with a new "MacGyver," perhaps banking on the nostalgia of Millennials who seem to take to remakes of TV shows of their childhoods like flies to honey. ...

  • NewsVizio Urges Judge To Throw Out Video Privacy Case

    Smart TV manufacturer Vizio is asking a federal judge to dismiss a lawsuit alleging that the company violated a federal video privacy law by sharing information about consumers with ad tech companies and data brokers. ...

  • CommentaryThe Emmy Effect: We're All Spectators At Somebody Else's Party

    One thing I have never understood: Why do we care so much who wins an Emmy Award (or an Oscar, Grammy or Tony)? Take last night's Emmys, for example. ...

  • CommentaryStatin Island: Trump Visits The Land Of Oz

    "Should I do it?" "Should I do it?" "Yes, yes," the TV audience responded, as the Republican contender for President waved the crisp white papers holding his medical information over his head. ...

  • NewsPublicis Media Wins Consolidated Coty/P&G Beauty Account

    After winning the Coty business last year Publicis Media and its agency Zenith have been selected to handle all of the Procter & Gamble brands that are joining Coty as the result of a pending $12.5 ...

  • NewsHorizon Wins Tim Horton's U.S. Media Assignment

    Horizon will be responsible for media planning and activation across all channels in the U.S., including TV, radio, digital, print, and out-of-home. The shop will work with creative agency JWT, with the first campaign set to ...

  • CommentaryThe Devaluation Of Sports Sponsorship Rights

    Have you heard of Rule 40? It is a rule instituted by the International Olympic Committee (IOC) that regulates the rights of official sponsors and partners, and severely limits what non-sponsors can do. The official sponsors ...

  • NewsTech Companies Eye Troubled Twitter As Possible Acquisition

    Top tech giants, including Google and Salesforce.com, are reportedly eyeing Twitter. The troubled social network is presently in talks with several suitors. Ad agencies are increasingly bypassing the platform in favor other social networks -- Instagram ...