Sunday, September 21, 2014
  • NewsNFL Plans To Change Player Conduct Policy As P&G Cancels Promotion

    With the backdrop of yet another NFL marketing partner suspending activities or promotions, NFL commissioner Roger Goodell now says he got it wrong when he stated that the league isn't close to losing any sponsors. On ...

  • News'47 Brand Stands By NFL, Launches New 'Let Your You Out' Campaign

    As part of the campaign, the sports apparel company and NFL merchandise licensee is also introducing a custom image generator that will allow consumers to upload pictures, and create customized "Let Your You Out" apparel desi ...

  • CommentaryMarketers To NFL: 'Do We Have Your Attention Now?'

    Listen, NFL executives: Anheuser-Busch isn't happy. Neither are McDonald's, PepsiCo, Campbell's Soup, and Visa. A-B started the ball rolling: "We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season," said ...

  • NewsNFL Opinion, Loyalty Way Down, But Teams Keep Fans

    YouGov BrandIndex says people's opinion hasn't been this bad since 2012 when the league banned purses and bags in stadiums, and the world learned that the New Orleans Saints paid team members for injuring opposing play ...

  • CommentaryToo Big To Fail: Why The NFL On TV Is Still On Top

    It would qualify as a pretty big TV story if TV's highest-rated show was threatened with extinction because of the off-screen misbehavior of one or more of its stars. The fact is, it will likely take ...

  • CommentaryBreed A Bully, And Guess What? That's What You Get

    I find it fascinating that fans of the NFL who scream for blood and loudly cheer career-ending hits on Sunday are surprised when players carry that instinct -- and training -- to inflict pain into their ...

  • News OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'

    In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name to Digital Content Next. The trade association, formerly known as the OPA, ...

  • CommentaryAttention: Nothing Else Matters

    There is a limited amount of human attention in the world. Every day the same amount of attention is created (number of people multiplied by number of conscious hours). Everything meaningful in life requires attention. Laughing, ...

  • News Forecast Finds Ad Spend On Facebook Exceeds Time Spent

    A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will spend an average of 21 minutes a day on Facebook this year, ...

  • NewsDigital Ad Spend Will Surpass TV By 2017

    It's happening already in some major ad economies. But while ad executives say they are "managing a transition," TV is still expected to remain a dominant media with significant influence on culture and consumers. ...

  • CommentaryEverything Is Now Your Responsibility

    For the past three years, I've been attending an annual unconference here in New Zealand: an event with no pre-set agenda, no keynote speakers, no topics declared in advance. It is entirely designed by its attendees. ...

  • CommentaryTV Anywhere...But The Desktop

    For A&E Networks -- and likely many others -- the mobile tipping point has arrived for video, with more people accessing streaming media from devices and set-top boxes than from the Web. As an entertainment platform, ...

  • NewsCBS' L7 Stretch, Compares Same Day Ratings To A 'Five Inning' Baseball Score

    In an effort to tout a fuller picture of the health of its TV shows, CBS says it will release live program plus seven day (L7) rating projections for its shows at the same time it ...

  • NewsDentsu's iProspect Grabs Covario, Looks To Strengthen Search

    The Dentsu Aegis Network acquisition of Covario announced Wednesday will bring its search subsidiary iProspect new clients, strategies and a stronger position in market segments like business-to-business and high-tech -- and will add to iProspect's existing ...

  • NewsAthlon Acquires 'Parade,' Consolidates Newspaper-Distributed Magazine Market

    "Parade" magazine, one of the oldest and largest-circulation magazines in America, has been sold to Athlon Media Group. Terms of the deal were not disclosed, but Athlon said it was acquiring "Parade" and sister Sunday supplement ...

  • NewsTwitter Expands Audience Targeting Tools

    Twitter has begun inviting advertisers to create new list audiences -- and manage existing audiences on ads.twitter.com -- all through a new audience manager tool. Now, advertisers can use their customer information to build audiences using ...

  • CommentaryRandom Reflections On My Hindsight Experience With The TV Blog

    This column marks the end of my year writing the daily MediaPost TV Blog. Given the perpetual advances in digital technology, changing consumer tastes and lifestyles, demographic shifts and so much else, there is no predicting ...

  • CommentaryNarrators And Internet Geniuses: Decoding The 'Mysteries' Of The New Fall Season

    What's new in the new fall season? Not much, when you get right down to it. With the new network TV season set to begin officially next week (and already partially underway this week), here are ...

  • CommentaryTruly Defective: Matthew McConaughey Captured Thinking And Driving

    This is about some terrible TV commercials and one not-quite-as-bad commercial --- all starring Matthew McConaughey for the Lincoln MKC compact crossover. Every now and then comes along a campaign that defines all that is superficial, ...

  • NewsIAB Unveils Anti-Fraud Effort, Forms Working Group

    In an effort to make online advertising a safer place, the Interactive Advertising Bureau this morning unveiled "Anti-Fraud Principles" designed to address the proliferation of fraudulent advertising activities, including non-human traffic software scams. As part of ...

  • Commentary IAB's Anti-Fraud Principles Call Out Adware, 'Incentivized' Browsing

    The Interactive Advertising Bureau's new anti-fraud principles, issued this morning, contain a surprise: They appear to take aim at adware and other "illegitimate" platforms that offer users a benefit in exchange for viewing ads. The principles, ...

  • NewsBroadcast TV, Newspapers, Mag Ads Down, Cable Shows Strength

    A slow-moving U.S. advertising market only inched up 0.7% in the second quarter of this year -- partly due to media spending going into Winter Olympics media budgets earlier in the year. Specific media that have ...

  • NewsPublicis Groupe Unveils Major Management Changes - COO Jean-Yves Naouri Is Out

    Publicis Groupe disclosed sweeping managerial changes Tuesday morning, designed to put in place the next generation of the Groupe's leadership. Maurice Levy will step down in 2017. (No successor has been named.) SMG CEO Laura Desmond ...

  • CommentaryA Prospect Ignored Isn't Really A Prospect

    I've ranted about this before -- and, oh yes, I shall rant again! But first, the back story. I needed some work done at a property I own. I found three contractors online and reached out ...

  • NewsSimmons Loses MRC Accreditation, 'Declines' Cited

    In a potential blow to its credibility, Simmons has lost Media Rating Council accreditation for its National Consumer Study, including the National Hispanic Consumer Study. The MRC said the decision followed an independent audit, which found ...

  • NewsGoogle To Fund Content For Some Top YouTube Creators

    Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help talent shine. The site expanded support to full-scale marketing and advertising campaigns, ...

  • NewsHearst Starts Silicon Valley Development Unit, Acquires BranchOut Assets

    Hearst Corp. has announced the launch of a new digital development unit in Silicon Valley to build new apps and services across the publisher's diversified media properties. Leading the new group will be Rick Marini, formerly ...