COVER STORY
The Most Influential Medium Your Brand Can't Influence, At Least Not Directly

As far as audiences go, you probably couldn’t find a tougher crowd than the one Wikipedia Founder Jimmy Wales played to when he opened The Media Kitchen’s annual “Venture Capital Conference” in Lower Manhattan Wednesday morning. The standing-room-only auditorium was packed with some of the greatest skeptics the media world has ever seen: stoic ad execs and fat cat venture capitalists who have heard it all, and rejected the vast majority of it. But by the time Wales finished presenting a case study of what is the only bona fide form of sponsorship currently on Wikipedia, there wasn’t a dry eye in the house. The highlight of ... Read the full story by Joe Mandese

COVER STORY
Jimmy Wales On Wikipedia, Brands, Why He Loves Coke, But Doesn't Talk About It

MediaPost Weekend: Wikipedia plays a significant role in generating awareness and providing information for many brands -- particularly media and entertainment brands -- and yet at this point in time, there is very little brands can do to influence that directly. How should Madison Avenue think about the role of Wikipedia? Jimmy Wales: There are a few things. No. 1, we do strongly recommend that they not try to directly edit the pages. They can come and talk to the community -- treat the community with respect. But another thing that is useful is when they offer various assets under a free public license that we can use. For certain kinds of brands ... Read the full story by Joe Mandese

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