Saturday, July 26, 2014
  • CommentaryThis Twitch Thing Is Going to Be Big -- In Fact, It Already Is

    One thing that's both fascinating and confusing about the Internet is the ability of each of us to create an online world entirely built of our own interests and desires, to the exclusion of other worlds ...

  • NewsGoogle Purchase Of Twitch Would Build Out YouTube's Online Video Streaming Service

    Google has reportedly closed a deal to acquire Twitch for $1 billion to join YouTube as it builds out its video and live streaming business. The deal highlights the use of the Web for live streaming ...

  • CommentaryFacebook Sucks, But What's A Marketer To Do?

    Forrester agrees that marketers are really annoyed at the way Facebook has treated them. After they invested in building up audiences, the social giant has put the majority beyond reach unless a brand is prepared to ...

  • NewsMadison Avenue Puts Brakes On Ad Spending, Contracts 1% In Q2

    Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter may be stalling the expansion of the U.S. advertising economy. The data, ...

  • NewsFacebook Begins Reducing Number Of Ads: Boosts Price, Performance

    LOS ANGELES -- In a move reminiscent of AOL's "Project Devil" initiative a couple of years ago, Facebook is embarking on a push to reduce the overall ad clutter and boost the performance -- and price ...

  • CommentaryTo Regulate Or Not To Regulate, That Is The Programmatic Question

    The afternoon panel at OMMA RTB in LA tackled perhaps the most important topics of the day: fraud, trust and the potential for regulation in the programmatic marketplace. Moderator Dan Chen, managing director at Siemer & ...

  • CommentaryThere Is No Escaping The TV Blitz At The San Diego Comic-Con - Even Before It Begins

    The streets of San Diego's Gaslamp District are teeming today as thousands of fan boys and fan girls descend on the city for the show business extravaganza known as Comic-Con. A screening of "Sharknado 2" -- ...

  • NewsActivist Investor Elliott Associates Discloses 6.7% Stake In IPG

    The investor had been rumored to be buying up shares in late May, sending IPG's stock price soaring. Although Elliott did not comment at the time, it has now disclosed the IPG ownership stake with the ...

  • NewsSprint Reaches Into Google's Cloud-Based Apps Services

    Sprint plans to offer Google Apps for Business services in a move that puts the telecom company in partnership to support cloud-based apps and tools like Gmail, Calendar, Docs and Drive for enterprise clients beginning in ...

  • CommentaryThe Wonderful Rise Of Meaningless Content

    One of the most interesting contributions that mobile phones have made to pop culture so far is the genre of silly distraction. Part of the aesthetic of mobile entertainment seems to be pointless whimsy. We have ...

  • NewsMediaCom, Goodby Silverstein Get Global eBay Assignments

    The shops were selected as the online auction and fixed-price transaction company continues to deal with the fallout from a security breach that occurred earlier in the year, which it disclosed publicly in May. The company ...

  • CommentaryAdvertisers, Get Comfortable With Ambiguity

    The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply far too many variables that we can't control. ...

  • NewsFacebook's Revenue Soars 61% On Mobile Ads

    Facebook found its mobile mojo this past quarter, reporting earnings Wednesday of $0.42 per share, excluding one-time items, on revenue of $2.91 billion -- up 61% from the year-ago quarter, thanks to its mobile ad busin ...

  • NewsFacebook Improves Mobile Ad Targeting To Specific Devices

    Facebook has announced a unique improvement to its mobile ad-targeting powers. Advertisers and developers will soon be able to reach the owners of specific mobile devices, from the Samsung Galaxy S5 to the iPhone 5s. The ...

  • CommentaryAs They Head To Comic-Con, 'The Flash' And 'Gotham' Have Everybody Buzzing

    The annual San Diego Comic-Con kicks off tonight and will be in full mad swing by noon tomorrow. So what better time to take an early look at the two new network series that will likely ...

  • CommentarySocial Media Scores Low in Consumer Satisfaction

    Everyone uses social media but nobody likes it, seems to be the gist of the latest annual consumer satisfaction ratings from the American Consumer Satisfaction Index, which surveyed 70,000 Americans and ranked industries and companies based ...

  • CommentaryGoogle Can't Shake App Privacy Suit

    Back in March of 2012, Google made international headlines with its controversial decision to revise its privacy policy in a way that allowed it to consolidate information about users. Ever since, a group of consumers have ...

  • NewsSAP Consolidates Marketing Duties With Omnicom

    Business software giant SAP on Tuesday said it has consolidated its global account for marketing services with Omnicom Group. SAP had used WPP for ad duties and other marketing chores. Omnicom shops that will handle the ...

  • NewsHonda's Peyton: TV Won't 'Get The Job Done,' Turns To Music

    LOS ANGELES -- While TV is "still relevant" and continues to represent an important reach medium for national marketers, it is no longer sufficient for influencing consumers -- especially the kind of 20- and 30-somethings that ...

  • CommentarySpeed-Dating Is The Tinder Of Innovation

    For some reason, the industry has embraced an ephemeral speed-dating approach that is more akin to #DTF than eHarmony. Brands are putting out APBs for startups, corralling a cacophony of Dog the Bounty Hunters to scrape ...

  • NewsUpfront Blues: Broadcast, Cable TV Ad Rev Forecast To Sink 6%

    Total television upfront prime-time advertising revenue for broadcast and cable networks is predicted to drop 6% to $18.1 billion from the $19.3 billion tally in 2013. While broadcast networks have seen steady declines for the last ...

  • CommentaryAiming For The Augmented Me

    As facial mapping technologies become more sophisticated and accurate, they underscore just how powerfully these devices can be tied to our notions of self, identity, and how we present ourselves to the world. for media and ...

  • NewsYahoo Acquires Mobile Analytics And Ad Marketplace Flurry

    Yahoo is making one of its most forceful moves into mobile by acquiring well-established app analytics firm Flurry. The purchase puts Yahoo into the center of the mobile app economy and its data trove. ...

  • NewsThree-Year Court Battle With WPP Ends With $1 Damages Award To TRA

    A three-year-old lawsuit between WPP, Kantar and affiliated firms and TRA has concluded, as the U.S. District Court in Manhattan tossed most of TRA's claims. Earlier this month, the parties agreed to a final judgment awarding ...

  • NewsBroadcasters Seek To Hold FilmOn In Contempt Over New Streaming Service

    Several days after the Supreme Court ruled that Aereo infringed copyright by streaming television shows on the Internet, the rival company FilmOn announced that it had developed a new type of streaming service that would avoid ...

  • NewsYouTube, Google+, LinkedIn Lose Share Traffic

    By at least one measure, YouTube, Google+, LinkedIn, and Reddit are all dramatically declining in value. New research suggests that each site saw its share of Web traffic referrals nosedive over the past year. ...

  • CommentaryThe Comcast Call: Part II

    The following is a transcription of a telephone call September 26, 2014 between William J. Baer, assistant attorney general, Antitrust Division, U.S. Department of Justice and Brian Roberts, CEO of Comcast. The subject is the proposed ...

  • NewsA-B InBev Calls U.S. Media Agency Review

    Starcom has assisted with media planning and research duties in the U.S. since 2011. The U.S. review is the latest in a series of media agency assessments that the brewer has conducted around the world, including ...

  • CommentaryIron Ladies -- And Women In A Bind

    Ever since the presidential election of 2012, when female voters brought the win home for Barack Obama, Republicans have acknowledged that they might need help on the female sensitivity/language front. (Binders full of women joke goes ...