Saturday, June 25, 2016
  • News Industry Reacts To Brexit, Will London Remain Europe's Ad Capital?

    CANNES, FRANCE -- Thursday's vote by UK voters to leave the European Union has important implications for the advertising industry and was the hot-button issue for attendees at Cannes Friday. There are several likely outcomes from ...

  • Commentary Brexit -- Where Are We Now? Could Scotland Now Rival London?

    Marketing and advertising is a surplus-generating powerhouse that needs a free trade agreement ASAP as Scotland suddenly seems a good alternative to London. ...

  • News Holding Company Stocks Fall With The Rest Of The Market

    The Dow Jones Industrial Average plummeted more than 600 points (over 3%) on Friday -- dragging the major holding company stocks with it -- in the wake of news that UK voters passed a referendum to ...

  • Commentary Attractive Women and Models Only: The Trouble With Cannes -- And Advertising

    The Cannes Lions International Festival of Creativity, which wraps this weekend, has been slammed this year by the same age-old industry problem: sexism and misogyny. ...

  • Commentary What Goes Up Must Go Up

    If one were in the doom-and-gloom business, hypothetically, one would be hard-pressed to explain the surge in the TV upfront market, in which the broadcast networks apparently now fetch CPMs of up to $24.40 for 18+-year-old ...

  • Commentary Will Blockchain Put Consumers In Charge Of Ad And Marketing Industry?

    Blockchain, the technology behind Bitcoin, is likely to have a significant impact on the world of advertising and marketing. ...

  • News CBS' Moonves: Upfront Going 'Phenomenally Well'

    Estimates are that networks are getting anywhere from 8.5% to 12% to 13% price increases on the cost per thousand viewers. It hasn't been determined where the overall broadcast TV upfront dollar volume will land. ...

  • Commentary The Marketing Technology Culture Clash Prevention Guide

    Marketing becomes an information problem as computers augment humans in the execution of online marketing. It was bound to happen, but it leaves CMOs with a question about exactly how to incorporate information skills into their ...

  • Commentary Weinstein To Madison Avenue: Try Less Harder

    CANNES, FRANCE -- At a time when many on Madison Avenue believe the next wave of advertising will be -- or already is -- content marketing, one of the world's greatest content marketers advised the ad ...

  • Commentary Cannes Now Has The Lions' Share

    No doubt about it: this is the year that the Cannes Lions became known as the must-attend entertainment festival, and not just a big week-long international fete. That Cannes Lions has expanded from its advertising roots ...

  • News Clinton Gains Obama's Email Juggernaut

    Hillary Clinton will soon leverage President Barack Obama's expansive email network for her presidential campaign, according to party insiders and as first reported by "The Hill." ...

  • Commentary FCC Urged To Ban Premium Pricing For Privacy

    Broadband providers shouldn't be allowed to charge consumers higher prices to avoid having their Web activity tracked for ad purposes, Senator Elizabeth Warren says. ...

  • Commentary Watchdogs Urge FCC To Crack Down On Data Caps

    Consumer advocates are renewing a push to convince the FCC to take a hard look at how broadband providers use data caps. ...

  • News Small But Growing: Addressable TV Ads To Double In 2016

    Addressable TV ad spending is estimated to be $890 million this year, growing by over 120% from $400 million in 2015, according to eMarketer. In 2016, it will represent 1.3% of all TV advertising spending. ...

  • News Ad Market Continues To Expand, Reaches Highest May Ever

    On the eve of 2016-17 upfront network TV negotiations, demand in the U.S. ad marketplace continues to expand -- for all media -- according to May results of the monthly U.S. Ad Market Tracker. The tracker ...

  • News Zenith Downgrades 2016 Global Ad Outlook, Accelerates Mobile's Tipping Point To 2017

    Following significant upgrades for the 2016 ad economy by two leading forecasters, a third has downgraded its outlook for the year. Publicis' Zenith unit this morning revised its global ad-spending growth forecast to 4.1% for this ...

  • News Broadcast Upfront Breaks, Strong Double-Digit Gains Reported

    TV's upfront advertising market is finally moving in earnest -- with sturdy double-digit percentage pricing increases for the cost per thousand viewers, higher than early estimates. ABC, CBS, and NBC are commanding the highest price gains ...