Sunday, October 19, 2014
COVER STORY

Ad folks, want to make sure your socially conscious message gets heard? Start with a “spoonful of sugar." Yes, the one Mary Poppins famously said “helps the medicine go down." And as Funny or Die shows, humor is a pretty sweet way to do it. Or consider how CBS News Correspondent Mo Rocca kicked off his Advertising Week panel examining exactly how to "leverage" the laugh. "Today we’re going to be talking about famine and workplace discrimination," he began, followed by a litany of equally mood-dampening topics. (Pregnant pause.) “And it’s going to be hilarious.” Well, maybe not hilarious every second. Among the first videos shown, “First World ... Read the full story by Phyllis Fine

  • NewsBollore Group Makes Tender Offer For A Majority Stake In Havas

    The French conglomerate has effectively controlled Havas since CEO Vincent Bollore staged a boardroom coup of the French ad holding company in 2005. Now Bollore Group, which has owned a little more than a third of ...

  • NewsIn 'Surrender Or Fight' Moment, Target Chooses To Fight

    At the Association of National Marketers' Masters of Marketing conference in Orlando on Friday, Jones opened up about the fight to reassert the brand, re-energize its "Expect More, Pay Less" mantra, and adjust its vision away ...

  • CommentaryTell Me This: Is It Possible to Still Get Organic Reach?

    The Social Media Insider has (yet another) confession to make: if she could write about just anything this week, it would be the news that HBO and CBS are both planning to offer subscriber-based streaming services. ...

  • NewsWPP's Kantar To Buy Firm That ID's Content Viewing Across TV, Mobile Screens

    The agreement calls for Kantar to acquire the audio watermarking unit of Civolution. The unit's technology allows second-screen devices such as tablets and smartphones to automatically sync to TV content through watermark detection. And the watermarking ...

  • NewsProgrammatic To Account For 63% Of Display Ad Spend By 2016

    In its first ever deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, rising to over $20 billion by ...

  • CommentaryGoogle's YouTube Succeeds With An Old Upfront Tactic: Scarcity

    Far be it for any digital platform to learn from traditional TV sellers. But perhaps Google's YouTube has let a TV tactic sneak in. Google, which has been offering a limited amount of premium inventory -- ...

  • NewsHBO To Offer Streaming Video Service In 2015

    Finally moving into Netflix territory, HBO says it will offer a stand-alone streaming video service next year. Richard Plepler, chairman/chief executive officer of HBO, said 10 million broadband-only homes is a key opportunity. He estimates a ...

  • NewsYahoo Launches DIY, Latest Digital Magazine Site

    Yahoo on Wednesday extended its rollout of digital magazines with the launch of Yahoo DIY, a new site that aims to attract do-it-yourself enthusiasts with articles, videos and slideshows on design trends, decor improvements, crafts and ...

  • CommentaryBoo: Google's And Experian Marketing's Top Halloween Costume Searches

    The National Aeronautics and Space Administration captured a spooky picture of the sun. Active regions or hot spots gave it the appearance of a jack-o-lantern -- just in time for Halloween. NASA said the picture, taken ...

  • Commentary'Walking Dead': Extreme Violence Is Now Mainstream Entertainment

    For proof that the old "rules" of TV don't mean much anymore, consider this: The goriest, most violent show on TV is also one of the most popular. "The Walking Dead" is drawing the kinds of ...

  • CommentarySideswipes: In Case You Were Wondering - There Is Absolutely A Backlash On Surveillance

    What do you get when you cross a few media artists with a researcher, a journalism teacher, and some foundation funding? The answer is Floodwatch, an unbelievably gorgeous data viz take on the ads that show ...

  • NewsNielsen To Reprocess All Ratings Affected By Glitch, Begins Releasing Some Of It

    Nielsen late Tuesday night updated clients on TV ratings that have been reprocessed following the discovery and disclosure of a "technical error" that caused a glitch in ratings for national broadcast networks and syndicated TV shows ...

  • NewsGoogle Launches Android Ads Designed To Encourage Individuality, Personalization

    Google has launched three new Android ads using the slogan "Be together. Not the same" to foster individualism. The ads encourage people to be themselves, and learn to work with others. The message appears at the ...

  • NewsRentrak Expands Deal With Fox Networks Group

    Rentrak, the TV-media measurement company, has now expanded its deal with Fox Networks Group, which consists of Fox Broadcasting, FX Networks and National Geographic Channels. The new deal will include linear TV ratings measurement and single-source ...

  • CommentaryLet's Drop The Words Digital And Social

    Digital remains one of the most powerful and pervasive words in marketing today, which I find odd because it's about the most vague and useless word out there. Social media, content, mobile are not verticals; they ...

  • NewsIPG Begins Buying Local Broadcast Programmatically: Can Target, Retarget Viewers In Near Real-Time

    In what likely is the most significant development yet to bring programmatic media-buying to local broadcast television, Interpublic's Mediabrands unit today will unveil a new platform that will enable its agencies and clients to plan, buy, ...

  • CommentaryKick(start)ed In The Gut

    I have known my share of rejection. I have felt the steady dull ache of Indifference. Oh yes, I have been remaindered. But nothing prepared me for this: Kickstarter. That's the crowdfunding site, where venture capital ...

  • NewsMediaCom Wins $150 Million Merck Consumer Health Business

    That business, now owned by Bayer, was shifted to Mediacom from Initiative without a review. MediaCom has handled media duties for Bayer since 2011. Bayer completed the acquisition of the Merck consumer unit on Oct. 1, ...