Sunday, August 24, 2014
COVER STORY

On the eve of NBC's Monday night telecast of the 66th Primetime Emmy Awards, MediaPost television critic Ed Martin handicaps how the TV industry will recognize the best of its best in drama, comedy and long-form movies and miniseries programming. In the new golden age of television, Ed's picks are pure bullion. Will the academy agree? Read the full story by The Editor

  • CommentaryFearless Emmy Predictions And Preferences: Drama Series

    Next week's Emmy Awards already feel like something of a non-event, largely because they are taking place on the last Monday of August during a week when people are thinking about anything and everything other than ...

  • CommentaryFearless Emmy Predictions And Preferences: Comedy Series

    Yesterday I made my predictions and stated my preferences for the Drama Series categories in this year's Emmy Awards. Today I shift focus to those concerning Comedy Series. It's worth noting that two of the early ...

  • CommentaryFearless Emmy Predictions And Preferences: Movies And Miniseries

    Most of us focus on the excitement of the Drama and Comedy Series categories when watching the Emmy Awards. But this year the nominations for Movies and Miniseries and the actors who starred in them could ...

  • NewsEmmys Become Engagement Event For Samsung TVs

    Peggy Ang, vice president of marketing communications for Samsung Electronics America, tells "Marketing Daily," "We're just going to have fun, and we're going to connect [with fans] not just with words, but with pictures and vid ...

  • CommentaryIdeate. Activate. Opiate.

    We at Smackeroo.com are all about authenticity. Authenticity and heroin. We are the disruptive serial entrepreneurs to first reach market with artisanal opiates (think: methadone on steroids, with a hint of fennel) merchandised through an empowered ...

  • CommentaryThe Perfect Viral Storm

    You've no doubt heard about the ALS Ice Bucket Challenge. With its incredible success and somewhat annoying ubiquity, you'd think it would have kicked the you-know-what by now and been left in the dust by some ...

  • NewsMarketer Confidence Continues To Slide, Europe Now More Bullish Than America

    In another telling signal that the global ad expansion may be running out of steam, a global tracking study of the confidence of marketers to increase their budgets declined to one of its lowest recent points ...

  • NewsRentrak On Track To Gather Data From 26M Set-Top Box Homes

    Growing TV-media measurement company Rentrak continues to add millions of TV set-top boxes it can access -- double its levels of three years ago. By the end of 2014, Rentrak will glean data from 26 million ...

  • NewsBBB Warns That Privacy Code Applies To Cross-Device Tracking

    The Better Business Bureau is reminding online ad companies that they must notify consumers about online behavioral advertising and allow them to opt out, regardless of whether the tracking occurs via cookies, device fingerprinting or other ...

  • NewsLinkedIn Settles Class-Action Stemming From Data Breach

    Social networking service LinkedIn has agreed to pay $1.25 million in order to settle a class-action lawsuit stemming from a 2012 data breach. The social networking company also promises that for the next five years, it ...

  • NewsGoogle Takes Search, YouTube App Promotion Tools Global

    Google on Wednesday rolled out the ability for developers and advertisers to promote their apps in Google Search and YouTube globally, through deep links and sophisticated checks and balances that are built into the new t ...

  • NewsBallmer Exits Microsoft, Focuses On LA Clippers

    Less than a year after stepping down as Microsoft's CEO, Steve Ballmer officially resigned as the company's chairman on Tuesday. He will remain the software giant's single largest shareholder. Ballmer, who recently acquired the Los Angeles ...

  • NewsAOL Won't Honor Do-Not-Track Requests

    AOL has unveiled a new privacy policy specifying that the company's properties -- including the recently acquired Gravity -- don't honor the do-not-track requests that users send through their browsers. ...

  • NewsBroadcast Network Ratings Forecast To Erode, CBS Performance Crucial

    Broadcast network TV ratings erosion could worsen next year, according to one prominent senior media agency executive. Broadcast network declines could hit 6% or 7% -- levels more common in recent years -- which would be ...

  • NewsBroadcasters Say Aereo Not Entitled To Cable License, Seek Nationwide Shutdown Order

    A coalition of television broadcasters is asking a judge to prohibit Aereo from operating its streaming video service anywhere in the country. The broadcasters say the Supreme Court's recent decision against Aereo requires the company to ...

  • NewsNielsen Catalina, FourthWall Media Team For Set-Top Data

    Looking to deliver more granular insights to CPG marketers, Nielsen Catalina Solutions and set-top box TV researcher FourthWall Media announced a deal on Monday -- further pushing the use of more precision TV data among media ...

  • NewsKatz Launches Westwood One Division, Disney Dumps Radio

    Katz Radio Group has announced that it is launching a new division, Westwood One National Sales, to serve stations owned by Cumulus, which acquired Westwood One last year. However, Disney announced that it is getting out ...

  • CommentaryPremature Prognostication About The Fall Freshmen On Fox And The CW

    Last week I offered thoughts and observations on new series set to debut this fall on ABC, CBS and NBC. Here's a quick take on the freshmen shows coming to Fox and The CW. Fall pilots ...

  • CommentaryPremature Prognostication About The Fall Freshmen on ABC, CBS and NBC

    Pilots or first cuts of premiere episodes of the 2014-15 broadcast freshman class have been available to journalists, advertisers and others since May or June. Soon, the networks will begin making final "review-ready" episodes available to ...

  • CommentaryTechnology Is Moving Us Closer To Perfect Markets

    Travel is just one of the markets that technology has made more perfect. And when I say "perfect," I use the term in its economic sense. A perfect market has perfect competition, which means that the ...

  • CommentaryIf You Are Against This, You Are Probably One Of The People Killing Advertising

    I have a very simple proposal: Let's rate the impression. ...

  • CommentaryMaking Measurement Matter At Kellogg

    Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellogg, explains how technology and data are impacting measurement and customer targeting, the metrics of most value to the company, and key measurement challenges. ...