Saturday, June 27, 2015
COVER STORY

There’s nothing wrong with Twitter. At least, the service itself is fine. The company’s problem is more a matter of perception, or really, a series of misconceptions. People, especially investors, confuse it with Facebook. Advertisers mistakenly see it as a promotional tool. And perhaps worse of all, many consumers think Twitter is noisy, and can’t imagine why they'd use it to tweet their thoughts into the ether. Why do so many investors put Twitter in the same folder -- the one marked “ubiquitous social network” -- as Facebook? Analysts blame that perception on Twitter’s hasty public offering, in late 2013, which fed into the widely held expectation ... Read the full story by Gavin O'Malley

  • NewsThe CW Gains 12%-15% In Upfront

    The CW, coming off a strong year with higher viewership -- virtually the only broadcast network to do so -- has closed its upfront dealing with substantial dollar volume and mid-single-digit percentage pricing gains. "The Flash" ...

  • NewsGoogle Automatically Blocks Ad Clicks To Save Brands Money

    Search marketers cringe at the thought of paying hundreds of dollars for one accidental click. Up to 50% of clicks are accidental, per Google, citing a third-party study. Accidental clicks have become more common, especially on ...

  • NewsWPP Forms Cross-Agency Team To Service Aston Martin

    The arrangement comes as the British carmaker is expanding its product line in a bid to reposition itself as a luxury lifestyle brand that will extend beyond cars to items such as clothing, luggage and other ...

  • NewsRunning Out Of Options: Gore, Sorrell Explore Some New Ones

    What was billed as a debate between Al Gore and Martin Sorrell at the Cannes Lions this morning turned into a deep, soul-searching quest for options -- including WPP stock options. Early in the conversation, while ...

  • CommentaryWhy I Skipped Cannes

    I skipped Cannes this year. This isn't the first time I've done so, nor is it the first time that I've written about skipping Cannes. I'm not necessarily trying to sound triumphant, but I found a ...

  • NewsSiriusXM, Fox News Join Forces For Ad-Supported National News

    SiriusXM is planning to launch a new ad-supported national news channel in partnership with Fox News, called "Fox News Headlines 24/7," which is set to debut this fall. The new round-the-clock channel is the result of ...

  • CommentaryCannes Lions: Pregnant Kim K. Vs. The Pickles

    We all know there's obvious hypocrisy surrounding the annual Cannes Lions International "Festival of Creativity": the insane costs, the scam award winners, the throwback hedonism at a time of agency cutbacks. But trying to savage it ...

  • NewsLions Innovation Shortlist Revealed

    At least three of the contenders have already won Grand Prix Awards at this year's festival, including "Life Paint," "Lucky Iron Fish," and Vodafone's "Red Light" mobile app. The Lions Innovation Awards -- with subcategories for ...

  • NewsBroadcast Networks Register Upfront Rates In Single Digits

    Selling of broadcast prime-time upfront commercial inventory is finally moving across major networks with expected small, single-digit percentage pricing increases and lower overall dollar volume. ...

  • NewsAiles Remains Most Powerful Name In Fox News, Reports To All Three Murdochs

    21st Century Fox this morning said Roger Ailes has signed a new, multi-year contract and will continue to serve as chairman-CEO of Fox News and Fox Business Network, and chairman of Fox Television Stations. The announcement, ...

  • CommentaryData and Creativity: The New Cosy Bedfellows

    During my first two days at the Cannes Festival of Creativity 2015, I found myself drawn into six different conversations about data and how it is being used to inform and shape creativity. I was genuinely ...

  • CommentaryAd Fraud - The Billion-Dollar Global Crime Nobody Appears Willing To Solve

    Advertisers lose billions every year to ad fraud, yet nothing is done. Could it be that publishers and networks are far more involved than we'd like to think, agencies feel powerless and brands don't want to ...

  • NewsGrey's Seven-Minute Ad Wins Radio Grand Prix; Droga5, Optimum Sports Take Top Cyber Prize

    Radio Jury President Paul Reardon, executive creative director, Whybin\TBWA Group Melbourne, Australia, described the winning radio spot as "somber," "harrowing," and "absolutely amazing." Cyber Jury President Jean Lin, CEO Isobar Global, said of the Grand Prix ...

  • NewsYP Makes Historic Move To Separate Digital From Print

    YP says it will separate its digital advertising and print directory businesses to create two companies. YP, and the newly formed Print Media LLC, will operate independently with dedicated teams and under separate leadership, but will ...

  • CommentaryThe New Creatives Are Data Geeks Too

    Cannes is about creative, but this year the creative conversation is laced with something more than rose -- it's laced with talk of how data can finally be used to influence the creative process. ...

  • NewsMedia Grand Prix Goes To Vodafone, Agencies For An App To Combat Domestic Violence

    The app, which is hidden inside a flashlight app and triggered by a shake of the phone, is designed to help women alert three trusted friends as to their whereabouts if they are in danger. Awards ...

  • CommentaryFacebook's Experimental Algorithm Identifies Half-Hidden Faces

    Traditional search algorithms are based on queries that pull information from across the Web, but what if we were to redefine the concept and consider not only search query keywords, and "Likes" and "Hides" taps, but ...

  • NewsAOL Now 'Powered By Verizon,' Absorbs Digital Media Services Stack

    AOL officially ends one chapter and enters a new one -- one, as its new positioning states, that will be "Powered by Verizon." The companies announced the successful completion of Verizon's tender offer at close-of-day Monday, ...

  • NewsForecasters Reduce 2015 Outlook: Digital -- Especially Mobile -- Continues To Gain Share

    Two of Madison Avenue's preeminent forecasters have shaved their outlook for the ad economy in 2015. Interpublic Mediabrands' Magna Global unit reduced its outlook by 0.9 point for a 3.9% rate of advertising growth this year. ...

  • CommentaryGorgeous

    Media-buying transparency or whatever can hold off a week. Will you please permit me, on the occasion of Father's Day, to devote a few words to something personal? To be specific, it's a bit of an ...

  • NewsCoty Consolidates At ZenithOptimedia, Will Oversee $600 Million+

    Global beauty products marketer Coty has named Publicis' ZenithOptimedia global media agency of record for its $600 million-plus advertising account. ZenithOptimedia succeeds Omnicom's OMD, which did not participate in the review, which began in April and ...

  • NewsDigitasLBi Wins First Lions Health Pharma Grand Prix

    The agency's New York office won it for the "Take it from a fish" campaign for AstraZeneca. In the Health and Wellness section of the awards, Leo Burnett Mexico claimed the country's first ever Grand Prix ...

  • CommentaryWilliams' Interview Was Painful To Watch, And Also Unnecessary

    Was this interview really necessary? Maybe it was simply too tempting on the part of NBC News to put Brian Williams on TV in an interview with Matt Lauer in the belief that this two-part conversation ...