Saturday, February 13, 2016
  • NewsUpfront Marketplace Could Return Low Single-Digit Growth

    Somewhat echoing what senior TV and media executives have been saying during recent financial earnings phone calls, one veteran media analyst believes the advertising upfront deal-making will be a decent -- but perhaps not great -- ...

  • NewsAnalyst To National TV Ad Market: You're Not Dead, Yet

    In a sign that the national TV advertising marketplace may have more legs than its cynics believe, a top Wall Street analyst issued a report this morning "defying the notion" of a "permanent secular decline" for ...

  • NewsAt The Super Bowl, Broncos Win, Budweiser Fumbles

    While the Denver Broncos were the clear winners in a tight defensive game, Budweiser was among the bigger ad yawns. That is, until quarterback Peyton Manning said he intended to spend the big night drinking a ...

  • CommentaryDemented

    The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is Audi, and the spot called "Commander." ...

  • CommentaryAnger, Bitterness, And The Beyonce Bump

    Hate, anger, division, bitterness -- leather? Just a few of the emotions and questions stirred up in the wake of the Super Bowl 50 halftime show. ...

  • NewsIPG's Philippe Krakowsky Named Chairman IPG Mediabrands

    In this newly created role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees $37 billion in global billings and oversees media agencies UM, Initiative, BPN ...

  • CommentaryThe DNA Of Danger Vs. The Right Of Privacy

    As you read this sentence, new, spectacular statistics are being written about mobile's inevitable march through marketing. Yet in a mad dash for profit, we are blowing a huge opportunity. Mobile, in its own right, is ...

  • NewsOMD Remains Top Gunn, Bests Other Media Shops For 10th Consecutive Year

    Omnicom's OMD once again ranked as the "most awarded" media agency, according to an annual report summing and analyzing the winners of major global advertising awards competitions. The 2015 win represents OMD's 10th consecutive year atop ...

  • NewsWall Street Analyst Wieser Upgrades IPG To 'Buy' Rating

    The upgrade comes just weeks after the influential Wieser upgraded Publicis Groupe to a "buy," based on the belief that the ad holding company had been "overly punished" by investors for its weak business performance in ...

  • NewsVerizon Confirms It Is Weighing Yahoo Bid

    Less than a year after it agreed to acquire AOL for $4.4 billion, telecommunications giant Verizon is weighing a bid to acquire Yahoo, CEO Lowell McAdam confirmed during an interview with CNBC "Mad Money" host Jim ...

  • NewsBig Media Stocks Take Hit

    After a day when Viacom lost 21%, it took another 4.7% decline on Wednesday to close at $31.37. Walt Disney sank 3.8% to $88.85. On Tuesday, before it released its quarterly earnings, Disney was slightly up ...

  • CommentaryLouis C.K.: Way OK In Owning His Digital Destiny

    When Louis C.K. streamed his new drama "Horace and Pete" last Saturday sans any pre-launch hype on his Web site, our greatest everyman comic genius sealed his slot as the TV Everywhere renaissance man. C.K. wants ...

  • NewsNH Primary Day: Mobile Bests Desktop In Calls To Action

    Luckily for political marketers attempting to reach last-minute on-the-go voters in New Hampshire, calls to action in emails are more likely to be clicked on by a mobile device, according to new research from SendGrid. ...

  • NewsOmnicom's New Global Media Agency To Launch 'In A Few Weeks'

    Omnicom CEO John Wren told analysts and investors Tuesday that the holding company would be launching a third global media agency network within the next few weeks. The agency will be structured on a regional hub ...

  • NewsTop Super Bowl 2016 Advertisers' Scores Based On Digital Media Performance

    Super Bowl 2016 advertisements may have lacked the luster of previous years, but brands like TurboTax, Avocados for Mexico, and T-Mobile showed how cross-channel media strategies can score big points pre-game, during the event and post-g ...

  • News'Wired' To Ad-Block Users: Turn It Off Or Subscribe

    Wired is offering a new option to readers who block ads: $3.99 for four weeks of ad-free access. Users who want to see the content will have to white-list 'Wired' on their ad blocker or take ...

  • NewsSuper Bowl Auto Ads Increase Searches On Edmunds

    Edmunds released data Sunday during Super Bowl 50 showing how television commercials from automotive manufacturers running prior to and during the game affected searches on its Web site for automakers and their brands. The data analyzed ...

  • NewsSuper Bowl, NFL Out-Of-Home Viewing Rises

    Super Bowl viewing from consumers who do not live in the primary rating household (guests or short-term visitors) contributes about 10% to the total ratings. Nielsen estimates this comes to roughly 11 million viewers for the ...

  • CommentarySuper Bowl Ads: The Glory, The Greatness, The Marilyns

    Back in 2010, BBDO, one of the foremost agency makers of Super Bowl spots, rejiggered the use of celebrity in a way that won the game for Snickers. So I was primed for more Snicker's "Hungry" ...