Sunday, March 1, 2015
  • CommentaryAdvocates Say White House Privacy Proposal Filled With Loopholes

    This afternoon, the White House unveiled a discussion draft of its long-awaited privacy "bill of rights," which aims to give consumers more control over data that is collected about them. The bill clearly disappointed many privacy ...

  • CommentarySix Signs We're In The Postdigital Age Of Advertising

    One day, advertising will enter a "postdigital age," when the concept and word "digital" will move into the background, where agencies and titles remove that moniker, where conversations switch from the pipes to the content. We're ...

  • NewsCar, Retail Ads Slow Down On Broadcast TV

    A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automotive and financial service/real estate marketers. Automotive companies -- the biggest category, with a 14% share -- slipped 5% to $1.019 billion, while financial service/real ...

  • CommentaryStumbling Badly In The Next 12-24 Months?

    My friend Cory Treffiletti asked in his SPIN column this week if I was "developing (a) data strategy?" Well, he wasn't asking me per se, because when he does that, it's more like "How is the ...

  • NewsFCC Bans Broadband Providers From Blocking Traffic Or Creating Fast Lanes

    The Federal Communications Commission voted on Thursday to impose net neutrality rules that prohibit broadband providers from blocking or degrading traffic and from creating online fast lanes. The FCC's three Democrats voted in favor of the ...

  • NewsMagna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market

    Magna Global reports today that U.S. media suppliers' advertising revenues grew by 3% in 2014 to $164 billion. 2014 was a particularly tough year for TV -- which will continue to be "subdued" this year, with ...

  • CommentaryHow Advertisers Can Lead the Fight Against Digital Piracy

    For marketers, our brands are our most valuable possessions. Most advertisers would gladly remove risky sites from their campaigns, but until now, there hasn't been an easy process to ensure it will happen. ...

  • CommentaryThe Oscar And The Helix: Changing The Academy's DNA

    Hey, Oscar. These days, your whole campy, top-hat-and-jazz-handsy dance is wildly out of step. You've become your own Botoxed, bloated parody. So what's a stiff old gold guy to do? ...

  • CommentaryBig Heart, Small Ratings: 'Parks and Recreation' Says Good-bye

    "Parks and Recreation" went out Tuesday night in the same way it came in six years ago -- with a lot of heart and low ratings. Fans of the show had much to savor and enjoy ...

  • NewsWeb Growth Dips, Facebook Keeps Pushing Internet Expansion

    From poverty to inept governments, the Web is facing ever greater barriers to growth. As a result, its rate of expansion has declined for the fourth year in a row to just 6.6% in 2014 -- ...

  • NewsDigital Advertising Alliance Launches Opt-Out App

    The industry self-regulatory group Digital Advertising Alliance today will release a mobile app that enables consumers to opt out of behavioral advertising on smartphones and tablets. The organization also is releasing a mobile opt-out page, where ...

  • CommentaryAlex Bogusky to Launch Social-Good Start-Up

    It would appear that Crispin Porter + Bogusky Co-Founder Alex Bogusky is launching a new venture. ...

  • NewsRubicon Project Sees $41.8M Revenue In Q4, Up 49% YoY

    For Rubicon Project, maybe 49 really is a magic number. The company, named after the Rubicon river -- the one famously crossed by Julius Caesar in 49 BC -- reported fourth-quarter 2014 revenue of $41.8 million, ...

  • NewsCentury 21 Kicks Off 2015 Efforts Without CMO

    Century 21 Real Estate is kicking off its 2015 marketing efforts without a CMO at the helm. The brand has been without a chief marketing officer since Bev Thorne and the company parted ways in Septem ...

  • NewsOscar Ratings Lowest In 8 Years, Key Brands Draw Big Engagement

    Viewership for ABC's "87th Annual Academy Awards" telecast was predictably down from last year's edition. But many commercials performed well. Many "Academy Awards" commercials overindexed when it came to commercial retention by viewers. Ten "Academy Awards" ...

  • News2015 Ad Market Gets Off To A Positive Start: January Posts 5% Gain, Due Largely To Digital

    Although TV advertising revenue remains weak, the U.S. advertising market recorded overall gains for January -- up 5%, largely thanks to still-surging digital ad spending. Television -- which still commands the largest share of ad dollars, ...

  • NewsOscar Wasn't As Popular In Social Media Circles This Year

    That's according to an analysis by Amobee Brand Intelligence, which reports that the level of social chatter surrounding this year's Academy Awards was not as great as last year. And for the most part, there appeared ...

  • NewsBig Brands To Investors: We're Boosting 2015 Media, Especially Digital

    The world's biggest marketers overwhelmingly plan to boost their advertising this year, although many of the largest will continue to increase their focus on digital media vs. non-digital media, according to an analysis released this morning ...

  • NewsQualia, BlueCava Partner For Real-Time Intent Targeting

    Qualia, which focuses on consumer intent targeting in real-time, will announce Monday a partnership with BlueCava that integrates more data to analyze changes in human behavior through intent signals for better ad targeting across devices. The ...

  • CommentaryDead Tweeting The Oscars!

    AARCHERD @armyofone. Not sure, but I think Gloria Swanson has had some work done. #ReadyForMyBotoxMisterDeMille JCAZALE @fredocat Where's Brando? Grandstanding by his absence. #custerslasttango BOBGARFIELD @bobosphere RT@fredocat. You mean by his absinthe? loL ...

  • NewsGoogle Pays $25 Million For .App Web Domain

    Google paid $25 million for the rights to use the .app top-level Web domain name, one of many the company aspired to gain, but it was not the only bidder. Amazon also applied for the name, ...

  • NewsHavas Acquires mCommerce Specialist Plastic Mobile

    The acquisition comes as the holding company is restructuring its Canadian operations in Toronto and Montreal around its Village model, where it houses all operations in a given city within a single complex. Toronto-based Plastic Mobile ...

  • NewsOscar-Nominated Movie Piracy Costs Millions

    Some Oscar-nominated movies have seen a sharp rise in piracy since their nominations. Over $40 million has been lost from 2.04 million illegal downloads of big Oscar-nominated movies -- from around 25,000 per day on January ...

  • NewsRadio Slipped in 2014, Digital Growth Slowed

    Total advertising revenues for the radio industry fell 1% from $17.6 billion in 2013 to $17.5 billion in 2014, according to the latest figures from the Radio Advertising Bureau. ...

  • CommentaryCadillac: Walk Softly And Carry Your Stick-Shift?

    "It is not the critic who counts" is the opening line for this new and unexpectedly highfalutin' Cadillac spot, which breaks at the Oscars this Sunday. So I guess as a critic, I'm out. ...

  • NewsObama 'Optimizer' Davidsen Joins Rentrak, Will Oversee Political Tech

    Rentrak has named key Obama team political media operative Carol Davidsen vice president-political technology. Davidsen, who will oversee all of Rentrak's political accounts, previously was director of integration and media targeting for Obama for America's 2012 ...

  • NewsIAB Releases Native RTB Specifications

    As native and programmatic converge, the Interactive Advertising Bureau officially released OpenRTB 2.3 native ad specifications to spell out how marketers should buy and sell native ads in the programmatic marketplace, which could lead to a ...

  • CommentarySideswipes: We're Doing Pretty Good On Digital Sex - Now We Just Need Intimacy

    The "Wired" issue you've been waiting for debuted this month... if you've been waiting for a heads-up about how we're doing on sex in the digital age. The issue isn't for everyone, I'll admit, but if ...

  • NewsAudienceXpress Licenses Rentrak Data, Adds Ratings To Programmatic TV Ad Buys

    AudienceXpress, a promising programmatic TV advertising platform enabling advertisers and agencies to build audience mixes by aggregating local cable TV advertising avails, has signed an agreement to license audience ratings data from Nielsen rival Rentrak. ...

  • NewsMediaocean Integrates Rentrak Ratings, Offers 'One-Stop' TV Buys

    Nielsen TV audience measurement rival Rentrak this morning announced it has integrated its ratings with Mediaocean's systems, including software used by agencies to plan and buy media. Mediaocean is the dominant provider of data processing for ...

  • NewsStop The Dresses: BuzzFeed Sets Record, No Kittens Involved

    This just in... literally, it's on the network morning news shows as we hold MediaPost's virtual presses to add this breaking story to this morning's edition: BuzzFeed reports a post about a dress set a new ...

  • News'NY Daily News' Is Up For Sale

    One of New York City's iconic tabloid newspapers is on the market. This week, Mort Zuckerman revealed that he is considering selling the "New York Daily News" in a memo to employees. The newspaper's average weekday ...

  • NewsFox Names Marchese President Of Advanced Advertising

    Fox Networks Group has named Joe Marchese president-advanced advertising products, a new position overseeing all non-linear TV advertising products and services inside Fox. The appointment follows the completion of the sale of true[X], the company Marchese ...

  • NewsRick Perry Taps Targeted Victory For 2016 Presidential Campaign

    Texas Governor Rick Perry has tapped Targeted Victory, an audience targeting firm focused on Republican political candidates, to help reach potential voters for a 2016 Presidential run. Targeted Victory is familiar with Presidential races. The company ...

  • NewsNielsen To Roll Out Controversial 'Viewer Assignment' Method, Will Model Audience Estimates In Non-People Meter Homes

    Nielsen today is expected to announce plans to begin rolling out a controversial method that it says will fix some antiquated parts of its local TV measurement system: a process that would effectively use mathematical modeling ...