Saturday, April 23, 2016
  • News Facebook Tweaks News Feed To Measure User Time

    Facebook is once again fiddling with its News Feed algorithm -- this time to give more play to posts that users spend more time viewing. ...

  • News Medium Raises $50M, Morphs Into Publishing Platform

    Medium seems to be undergoing a transformation from blogging platform to publishing platform, and the change is paying off. The company has raised another $50 million, just a few months after it raised $57 million last ...

  • Commentary Confirmation: The Smoking Gun Is Live!

    At first, I shied away from watching "Confirmation," the HBO docudrama about the 1991 Anita Hill-Clarence Thomas Supreme Court hearings. For the real thing, I remember being glued to the tube for a solid week, horrified ...

  • Commentary Will The 'Open' Set-Top Box Break The TV Ad Bundle?

    The "opening" up of the television set-top is getting a lot of attention these days. The Federal Communications Commission has called for pay TV providers to "open" up TV set-top box standards so that consumers can ...

  • News Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015

    The IAB and PwC found U.S. digital ad revenue reached $60 billion in 2015. mobile in particular saw a big boost, growing 66% from $13 billion in 2014 to $21 billion in 2015. ...

  • News Value Exchange Changing, Execs Say They Don't Know What The New 'Exchange Rate' Is

    BOSTON -- The advertising, media and marketing technology community demonstrated just how strong it truly is here Wednesday during an OMMA Boston conference that covered both very current issues like ad blocking and the shift from ...

  • News Ghostery Wants To Bring Ad-Blocking Technology To Broadband Providers

    Ghostery, which offers consumers the ability to block third-party ads, wants to work with Internet service providers to enable ad blocking at the network level. ...

  • News ANA Finds 'Brand Activation' Approaching 60% Of Marketer Budgets, Eclipses Advertising

    The report also projected that activation spending will top $740 billion by 2020. It is the first study to provide a clear definition of brand activation and to measure the size of the industry, said Bob ...

  • Commentary Obama Thinks Outside the Box

    When President Obama registered his support for allowing consumers to (gasp!) choose their own set-top boxes, I envisioned the collective exploding heads of the cable lobby. ...

  • News National TV Ad Loads Stable, Fox, Scripps, Viacom Record Slight Dip

    National advertising commercial loads fell slightly at three network groups during March -- as overall national TV ad loads remain steady. Fox was down to 9.6 minutes per hour from 9.7 minutes per hour. ...

  • News Publicis Posts 2.9% Organic Growth, Confirms Talks With Cheil

    Sapient was included in the calculation of organic growth for the first time since Publicis Groupe acquired it last year. CEO Maurice Levy confirmed acquisition talks on an investor call this morning and said the South ...

  • Commentary Yo, Czech It Out

    Every single person in the world expressed puzzlement last week at the news from Prague. In a marketing initiative that literally will alter the map of Europe, the Czech Republic is rebranding itself Czechia. ...

  • News Android Inventory Soars On Exchanges, Demand Shifting To Private Markets

    A report by PubMatic said advertisers are increasingly targeting Android users, Android app inventory prices increased 147%, year-over-year, and advertisers are shifting to private marketplaces as a vehicle for enhanced targeting on mobile devices during high-profile ...

  • News Wall St. Remains Bullish On Upfronts, Touts Network TV 'Value'

    As the 2016-17 upfront -- and NewFront -- pitch season approaches, an influential Wall Street analyst this morning told investors to shift their attention back to the "value" of network TV stocks and away from fast-growing ...

  • News White House Urges FCC To 'Unlock' Set-Top Boxes

    The White House has thrown its support to the Federal Communications Commission's proposal to issue new set-top box rules aimed at enabling consumers to more easily watch television programs on tablets, smart TVs and other devi ...

  • Commentary Will We Elect The Candidate Who Shouts the Loudest?

    I think that social media (instead of display advertising) does a better job of enabling candidates to "react" quickly to changing campaign momentum. ...

  • News Google Digs Into Addressable TV, Serves Listing In Search Results

    Google made a strong push Wednesday into the budding multimillion-dollar addressable TV market with several features that will personalize television advertising in a way that is similar to how personalized ads appear on the Web. ...

  • News Nielsen Revenues Hit $1.5B

    Nielsen's Buy business unit -- its market data business for advertisers -- slipped 1% in revenue to $793 million and its Nielsen Watch unit -- its traditional media and digital media measuring business -- was 5% ...

  • News Digital Tax Filings Appear Less-Than-Turbo-Charged, Uniques Flatten Around 2016 Deadline

    Are American taxpayers regressing to analog media? At least as far as tax preparation is concerned? That would seem to be the case based on an analysis of the Digital Traffic Index comparing the time surrounding ...

  • News IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive Growth

    In 2015, the U.S. interactive ad revenue reached $59.6 billion in 2015, up 20% compared with 2014, according to the IAB/PwC Internet Advertising Revenue Report 2015 Full Year and Q4 2015 report released Thursday. The fourth-quarter ...