Saturday, July 23, 2016
  • News Mobile Supplants 'Fixed' Media As Dominant Source Of Online Video

    Mobile will replace "fixed devices," including desktop, as the dominant platform for accessing online video, according to a new forecast released this morning by Publicis' Zenith unit. The agency forecasts online video ad spending will rise ...

  • News Facebook Messenger Hits 1 Billion Monthly Active Users

    Every day on the platform, users and businesses send 7 billion photos, 1 billion messages, 22 million gifs. So far, users have played the equivalent of 975,000 NBA season's worth of the service's basketball minigame, and ...

  • News Facebook Integrates Instant Articles With Messenger

    For Facebook, the change is part of a bold effort to establish Messenger as a communication hub of Facebook-like proportions. Already, Messenger boasts more than 900 million monthly active users. ...

  • News Marketer Confidence Stable, Spending To Rise

    Marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research, according to the American Marketing Association. ...

  • News ANA Releases 'Transparency' Guidelines, Contract Template Too: Calls For 'Chief Media Officer' Role

    Advertisers should require their agencies to disclose "all potential conflicts of interest" and comply with thorough audits covering the agency, its parent company, affiliates and subsidiaries to ensure full transparency. That's the core recommendation made as ...

  • News Nielsen Integrates Viewability's Big 3 Into Digital Ad Ratings

    At a time when so-called "viewable impressions" are emerging as the industry standard for most digital media buys, Nielsen is integrating three of the leading verification providers -- DoubleVerify, Integral Ad Science and Moat -- into ...

  • Commentary The Ladies And The Trump

    In all great political dynasties -- say, the Trumps, Bushes, Kennedys, Corleones,and Clintons, among others -- there are always "I, Claudius"-meets-"House of Cards"-like elements of infighting, intrigue and betrayal. ...

  • Commentary The Cleveland Trump Show, Day 1: Making Special Effects Great Again

    You would have thought Donald Trump had reinvented the wheel as TV commentators gushed over the entrance he choreographed Monday night at the Republican National Convention in Cleveland. ...

  • Commentary The Cleveland Trump Show, Day 2: Where's The Showmanship?

    The planners of this event don't seem to perceive it as a live television show designed to entertain, excite and galvanize the audience at the event and at home. ...

  • Commentary The Cleveland Trump Show, Day 3: As Ted Talked, GOP Lost Cruz Control

    The chaos and evident disunity between GOP party factions that erupted on Wednesday was probably something the party apparatus would have preferred to remain under wraps. ...

  • Commentary Cleveland Trump Show, Day 4: Candidate Gracelessly Accepts Nomination

    Trump's acceptance speech, closing out the Republican National Convention, was long on hand gestures, facial contortions and the usual laundry list of what's wrong with Hillary Clinton and Barack Obama. ...

  • Commentary Time To Play The Trump Card

    I put off writing this column for a very long time, thinking that Americans would eventually come to their senses and reject Donald Trump for the nearly illiterate huckster that he is. But with the election ...

  • Commentary America's Most Media-Savvy Candidate Ever

    Watching the GOP convention unfold everywhere, from Facebook to Twitter, Twitch to ABC, and Fox News to streaming news service CBSN, has removed any doubt that for better or worse, Donald Trump is the first truly ...

  • Commentary VH1, Advertisers 0

    On behalf of VH1 and the entire Viacom family of companies, permit me to express my concerns over the recent program-standards snafu. It seems you were each dismayed to find your spots placed in our exciting, ...

  • News Time Warner, Viacom, A&E Cut Commercial Time

    It's go time. A&E Networks made the biggest cuts during the period -- trimming back 10% during the second quarter to 415 hours. Time Warner -- for TBS, TNT, truTV, and Adult Swim -- cut 5% ...

  • News Time Inc. Shakeup Continues, Magazines Grouped Into 4 Editorial Divisions

    The publisher's newly appointed Chief Content Officer Alan Murray announced a new round of promotions and appointments as part of a new editorial structure. Press reports indicate that the company may soon do away with the ...

  • Commentary Welcome To The Tin Age Of Marketing

    Technological innovation makes television look like tin can to tin communication on a string. Yet people aren't happy, like the '50s. And marketers aren't either. Why? ...

  • Commentary SoftBank Places $32 Billion Bet On Internet Of Things

    The scope of the Internet of Things is continually magnified. First, there's the sheer size. With estimates of more than 600 million wearables in use by 2020, 16 billion IoT devices by the following year and ...

  • News Havas Launches Third Full Media Network, It's FullSix

    Paris-based Havas Group today launched its third full-service media network operating alongside flagship Havas Media and Arena Media. The new network, dubbed FullSix Media, was created on the foundation of FullSix Group, a Paris-based digital marketing ...

  • News It's Official: Roger Ailes Is Out At Fox

    Ailes has resigned his senior posts at Fox News Channel, Fox Business Network and Fox Television Stations. The departure comes after a recent sexual harassment lawsuit filed by former anchor Gretchen Carlson against Ailes. ...