Sunday, May 17, 2015
  • NewsP&G Launches North America Media Agency Review

    The review is the first formal reassessment of the package goods giant's North America media agency assignments in over a decade. Publicis Groupe's Starcom MediaVest Group and Dentsu Aegis Network's Carat handle the bulk of the ...

  • NewsPHD Wins $600 Million SC Johnson Buying Assignment

    It's the latest in a string of recent victories for the Omnicom Media Group agency. Other recent new business wins include global communications planning for SCJ and media AORs for Converse and Kohler. ...

  • NewsGoogle Reportedly Rolling Out Buy Button

    Google reportedly will roll out a Buy button on search product ads that will take consumers to a landing page that allows them to complete the transaction. Last year at the MediaPost Search Insider Summit, brands ...

  • NewsAmazon Releases Advertising Platform For Mobile Apps

    Amazon announced the launch of an advertising platform for mobile app developers wanting to distribute their Android apps through Amazon's Appstore, and Google Play. ...

  • NewsRAB Cancels Quarterly Revenue Reports

    The Radio Advertising Bureau revealed that it will no longer publish quarterly reports detailing ad revenues for publicly traded radio broadcasters. Instead, it will publish reports twice a year, with a report covering the first half ...

  • NewsNow It's The NFL's Brand That's Deflated

    The firm notes that perception had been heading up for the NFL because of the draft, and that its levels of good vibes were higher than they would have been since just before the original Deflategate ...

  • NewsMDC Partners' CFO: SEC Inquiry Just A 'Short Term Blip'

    "I can't predict how long [this investigation] will take" said MDC Partners CFO David Doft at an investor conference Wednesday morning. "It has taken a few months, and will be a few more months." He added ...

  • CommentaryEpisode 713: 'You Knew We'd Catch Up With You Eventually'

    Could Matthew Weiner have actually planned that "The Milk & Honey Route" -- the second-to-last "Mad Men" episode of this final half-season, with its shockeroo death sentence for Betty -- would appear on Mother's Day? ...

  • CommentaryVerizon's Takeover Of AOL Raises 'Urgent Privacy Concerns,' Advocacy Group Says

    Verizon's proposed $4.4 billion acquisition of AOL gives the Federal Communications Commission another reason to impose privacy obligations on broadband providers. That's according to Public Knowledge, which today called for the FCC to move forward with ...

  • NewsIndustry Reacts To Verizon's $4.4 Billion AOL Purchase

    While Verizon and AOL are both consumer-facing companies, analysts and industry watchers say their merging has more to do with data and ad technology. "Real-Time Daily" has compiled reactions from around the ad industry: ...

  • CommentaryThe Mother of All Disruption

    Once again fellow Online Spin writer Tom Goodwin has piqued my interest. He starts to unwrap a tremendously thorny problem in his column of last Thursday, "Time to Think about Regulation for Disruption." Today, I'd like ...

  • NewsAOL + Verizon = Scale Of Google, Facebook

    AOL, which was once tied in an ill-fated marriage to a telecommunications giant, is tying the knot once again. This time it's Verizon, which announced a $4.4 billion acquisition of AOL Inc. And once again, the ...

  • CommentaryMy Binge-Clicking Experiment Reveals The Web Is Too Targeted

    I experimented to see what would happen if I started "binge-clicking" - basically, clicking on at least one ad on every Web page I was on for a predetermined period. I did this for two days ...

  • CommentaryDigital Disruption? Just Getting Started, And Going Horizontal

    You think you've seen digital disruption? You haven't seen anything yet. It's just getting started. What's been vertical disruption is about to go horizontal in a big way. ...

  • NewsFraud Ad List Unveiled At IAB

    The threat from bots in online advertising and data breaches in electronic commerce and emerging payment systems continues to grow. While threats and new security challenges seem daunting, the online advertising and payments industries continue to ...

  • NewsFCC Refuses To Stay Net Neutrality Rules

    The Federal Communications Commission denied broadband providers' requests to delay the portion of the net neutrality rules that reclassifies broadband as a utility service. The move means that the new net neutrality regulations will take effect ...

  • NewsGoogle Expands Ad Industry Dominance, Facebook Catching Up

    Facebook is now the fastest-growing major media supplier to Madison Avenue, but Google remains No. 1, according to the 2015 edition of the "Top Thirty Global Media Owners" report from Publicis' ZenithOptimedia unit. While Facebook is ...

  • CommentaryFreedom Isn't Free

    You've been champing at the bit for streaming services to offer a large enough array of programming so you can call the cable company and tell them to pound sand. No premium tier. No triple play. ...

  • NewsNadal's Compensation Will Be A Little Less 'Gross' If MDC Changes Hands

    The MDC Partners CEO and two of his consulting companies -- which are paid annual retainers by MDC -- agreed to waive rights to so-called "gross-up payments" that would cover excise taxes in the event of ...

  • CommentaryGoogle Deems 54% Of Video Ads Viewable, Notes US Trails Other Countries

    Google has released new data that says just over half (54%) of video advertisements across the Web -- excluding YouTube -- were viewable in April 2015. This suggests improvements are being made on the video viewability ...