Sunday, September 28, 2014
  • NewsAmerican Express Faulted For Ads Promoting Sponsored-Content Site

    In its second major recent decision about sponsored content, the Better Business Bureau's National Advertising Division has criticized American Express for the way it advertised Open Forum -- a site aimed at small business owners. ...

  • NewsVivaKi Launches 'Quality Index' To Tune Up Programmatic Inventory

    Publicis Groupe's VivaKi on Thursday announced the launch of Quality Index via Audience on Demand (AOD), the company's trading desk. The Quality Index will vet all ad placements made through AOD by measuring viewability, page content ...

  • NewsSMG Integrates Purchase Data Into TV Buying System: Kellogg, Kraft Embrace

    Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions to integrate the latter's data into its TV planning and buying system on behalf of advertising clients. The partnership will help advertisers identify consumer segments ...

  • NewsSimulmedia, Nielsen Team To Measure Small Cable Nets

    Simulmedia and Nielsen are joining up in a venture to measure small, unmeasured cable networks. The two companies say the development agreement is aimed at gaining "long tail" TV network measurement, and capturing audiences that are ...

  • NewsVarick Aims To Use Viewability Measurement In All Campaigns, Partners With Integral

    Varick Media Management (VMM), the agency trading desk inside MDC Partners, on Monday announced a partnership with Integral Ad Science to measure ad viewability rates. ...

  • NewsAOL, Yahoo: Starboard Investor Pushes For Merger

    AOL worked so hard to rebuild its reputation under CEO Tim Armstrong that it now has Starboard Value urging Yahoo to explore a merger with the company that coined the famous phrase "You've got mail." The ...

  • CommentaryMore Things I Don't Get About CMOs: Why They Ignore The Lessons From Their Kids' Media Use

    Here we have an industry falling over itself to reach younger demographics -- an overemphasis that is itself ridiculous -- and yet, companies continue to spend billions of dollars on media that the youth of the ...

  • CommentaryApple's Very Weird Week

    Apple, and its iPhone 6 especially, have had a roller coaster ride in the press this week. Curiously, however, no major negative narrative has attached itself to these woes, leaving the brand insulated still from enduring ...

  • NewsWPP Divests Ad Servers, Invests In AppNexus: Will Focus On Data And Software

    After years of struggling with the fundamental ad technology question -- is it best to build, buy or rent -- WPP has decided it may actually be better to divest and invest. That explains the deal ...

  • NewsKinetic Shakes Up Global Organization: Splits Europe In Thirds, Names Payne CEO Of World Markets

    WPP Out-of-Home network Kinetic Worldwide this morning announced a major restructuring of its global organization, affecting most key markets. The move, which follows the recent appointment of Mauricio Sabogal as Global CEO, is part of his ...

  • NewsPublicis Groupe's MRY Realigned Under SMG

    The social media and youth marketing agency will continue to operate separately, but under the SMG umbrella. CEO Matt Britton will report to SMG Global CEO Laura Desmond. ...

  • CommentaryPolitical Programmatic

    The midterm elections are rapidly approaching, naturally giving rise to chatter -- and pitches, at least for reporters -- about political advertising. And the buildup to the 2014 midterms has brought with it more application of ...

  • NewsAOL Canada Goes Full Programmatic

    AOL Canada on Wednesday announced that all of its ad inventory, including display, video and mobile, will be available for programmatic buying through AOP (AdLearn Open Platform) and Adap.tv. It's a similar move to the one ...

  • NewsFacebook Readies Ad Network Built On Atlas

    Following months of speculation, Facebook is reportedly about ready to unveil a new advertising platform, which builds on its acquisition of Atlas last year. The platform is also expected to feature a demand-side platform, which will ...

  • CommentaryWalmart, Your Friendly Local Banker, To Offer Low/No-Cost Checking

    As if George Bailey's little bank didn't have enough problems already, it will now have the local Walmart outlet to compete with. ...

  • CommentaryA Voyage To Uranus

    We have our answer: 9 1/2 years. That is how long the entire agency business lives in denial after being informed, politely but firmly, that it is living on borrowed time. That's how long it took ...

  • CommentaryRoger's Tree House: No Girlz Allowed

    Allow me to continue to beat an immensely rich, very stubborn -- but nowhere near-dead -- horse. Obviously, the NFL is in deep trouble over its badly bungled handling of the Ray Rice and Adrian Peterson ...

  • CommentaryHere's The Ad Sentiment Index, What's Yours?

    In 1975, J. Walter Thompson did a study estimating the average consumer was exposed to about 500 brand impressions each day. Today, Nielsen estimates it's more like 5,000. While it's unlikely anyone knows the precise number, ...

  • CommentaryRevenge Of The Ad Blockers

    I saw an interesting lament from a marketer that has been trying to reach prospects by phone, but is frustrated because "nobody answers their phones" anymore. ...

  • CommentaryFormer Pepsi Exec Dawn Hudson To QB NFL Marketing

    The National Football League yesterday named Dawn Hudson, the one-time president and CEO of Pepsi-Cola North America, to be its chief marketing officer. ...

  • NewsU.S. Digital Ad Revenues Will Surpass 'All Screen TV' Dollars By 2018

    That's according to a forecast by Interpublic's MAGNA Global research unit. In a POV piece written this week, Vincent Letang explains the firm's projections and the factors behind it, including the rapid penetration of tablets and ...

  • NewsMasterCard's 'One More Day' Idealizes Vacation

    MasterCard is launching a travel-focused campaign to prod work-obsessed Americans to take some well-earned time off. Last year, American workers left 429 million vacation days on the table, according to a U.S. Travel Association study. ...

  • NewsDigital Fueling Global Ad Expansion, Traditional Media Continue To Erode

    Global ad spending is back on a healthy expansion track, and much of it -- not surprisingly -- is coming from the rapid consumer adoption of digital media, which will account for 28.3% of total ad ...

  • NewsDoubleClick, Zedo Found Serving Malware: Last.fm, Other Publishers Infected

    Researchers at Malwarebytes have identified malicious code serving through advertisements from Google's DoubleClick ad servers and the advertising platform Zedo. The ads served up infected with Zemot malware on sites such as the music site Last.fm, ...

  • CommentaryHelp People Connect By Disconnecting

    Brands need to rethink their strategies in reaching people, because in the jungle of digital, hacking your way out with machetes to find that right balance of digital and physical is becoming harder to do. And ...

  • NewsIs A New Bloomberg Coming?

    No, it's not the cover of "Time" magazine, but the front of the issue of "Bloomberg" magazine hitting newsstands tomorrow. The cover story about how the U.S. botched efforts to stave off a potential outbreak of ...

  • CommentaryThe Selfie As Ad Format

    If mobile has contributed a unique art form to the culture, it's the selfie. So why not turn them into a new kind of native advertising for mobile? That's the thinking behind the new Selfie ad ...

  • CommentaryThe Audience Day Part

    More and more marketers, reacting to the chaos of fragmented TV viewership by digging deeper into when their target audiences are watching TV, find they need to relax their content restrictions as a result. And thanks ...

  • NewsConsumers Quickly Adopting Set-Top Players

    "It's right up there with tablets," David Tice, senior vice president at GfK and author of the report, tells "Marketing Daily." "Tablets have taken the lead in adoption over the last [several] years. These media players ...

  • NewsTelefonica Calls, Joule's Rosen Answers: Becomes Global Ad Chief

    Daniel Rosen, global CEO of WPP mobile shop Joule, is jumping to the client side -- taking on the role of global director of advertising for telecommunications giant Telefonica. In an announcement early this morning, Telefonica ...

  • NewsLG, JCDecaux Unveil World's Largest Billboard

    The Guinness Book of World Records has recognized a billboard erected by Korean tech giant LG and outdoor advertiser JCDecaux outside King Khaled International Airport in Riyadh, Saudi Arabia as the world's "largest outdoor advertising structu ...