Saturday, August 29, 2015
  • CommentaryIn Places Like Roanoke, Local TV Newspeople Are Like Family

    Local television stations in places like Roanoke, Va. are such integral parts of their communities that residents there are mourning the deaths of Alison Parker and Adam Ward as if they were members of their own ...

  • NewsMSN Latest Malvertising Victim

    Malvertising hit MSN Thursday on the ad network AdSpirit.de -- thanks to the same cybercriminals that attacked Yahoo's network of portals and Web sites earlier this month, according to one report. ...

  • NewsMalvertising Up 300% In 2014, Spreading Cross-Channel Through Search Ads, Display, Video

    Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billion dollars in 2015. ...

  • CommentaryAT&T Intercepts WiFi Traffic To Inject Ads

    AT&T has confirmed that it recently intercepted Web traffic at WiFi hotspots in order to inject ads into the pages that users were visiting. ...

  • NewsGoogle To Freeze Flash Ads

    Google confirmed in a Google+ post late Thursday that its Chrome browser will begin to freeze Flash ads Sept. 1. Site visitors who want to see the files will need to click on them to manually ...

  • NewsGroupM Downgrades 2015 Ad Spend Forecast

    The company's top forecaster -- Adam Smith -- provided some headline numbers for 2015 ad spending from a forthcoming new report during a conference call with analysts on Wednesday. ...

  • NewsMobile Spending To Increase As Revenue Surges

    The Interactive Advertising Bureau released a report this week showing global mobile advertising revenue hitting $32 billion in 2014. North America was the fastest-growing region, holding almost a 45% share of the $32 billion total. eMarketer ...

  • NewsHulu To Begin Selling Ads Via Programmatic

    Hulu on Tuesday announced it will begin selling some of its premium digital video inventory across all of its platforms -- including desktop, mobile and connected TVs -- via programmatic this fall. It marks the first ...

  • NewsProgrammatic Market Trends Show It's The Data, Stupid

    Some of the biggest trends reshaping the programmatic media-buying marketplace -- especially the shift toward marketers bringing their trading in-house -- suggest it is mainly about access to better data about targeting consumers via audience exchanges. ...

  • NewsMRC Requires Additional Disclosures In Updated Viewability Guidelines

    The Media Rating Council this week updated its desktop viewable ad impression measurement guidelines, which were first released about 18 months ago. There were no sweeping changes made to viewability with the latest update. ...

  • NewsSorrell: Online Video Ad Growth Threatened By Faulty Measurement

    WPP CEO Martin Sorrell told analysts Wednesday that he would welcome Rentrak and comScore joining forces to develop better measurement and verification of online video placements. ...

  • NewsKraft Heinz Co. Consolidates $600 Million Media Assignment With Starcom

    The newly merged company has consolidated its media agency assignment with Publicis Groupe's Starcom without a review, the company confirmed Friday. The win caps a huge week for Starcom, which earlier won the $200 million global ...

  • CommentaryFreud, Goethe, And The Bookshelf: The Ikea Papers

    Is there anything more analog than a catalogue, thudding its way to your mailbox or doorstep? Indeed, the release last year of Restoration Hardware's astounding 17-pounder seemed counterintuitive, if not downright arrogant. It caused howls of ...

  • CommentaryDonald, Megyn & Roger, Together Again: It's All About The Bottom Line

    The ceasefire between Donald Trump and Fox News came to an abrupt end earlier this week when the favorite presidential candidate of the "comb-over states," as Jimmy Fallon would say, sent a tweetlode of insults to ...

  • CommentaryDonald Trump, The Clickbait Candidate

    Intellectually, I hate clickbait. But do I click on it? You bet - usually before I stop to think. It hits me in the quick and dirty (in every sense of the word) part of my ...

  • CommentaryWe Are All Ashley Madison

    If we are speaking of luring the weak into following their worst impulses, or of promising illusory benefits, or failing to disclose potential harm, maybe we should be a bit slower to point fingers. To one ...

  • NewsAMC Has Nothing To 'Fear,' Spin-Off Sets Record

    "Fear The Walking Dead" -- a "prequel" of the highly rated Walking Dead series -- launched Sunday with a massive Nielsen 10.1 million viewers, becoming the highest-rated cable TV series premiere ever. ...

  • NewsTime Inc. Launches The Foundry For Content Marketing

    The wave of in-house agencies and studios continues to grow with Time Inc.'s launch of The Foundry, a new cross-channel creative shop focused on content and intended to help launch new brands. ...

  • News CMOs Bullish On Social, Mobile Despite Measurement Concerns

    Despite continued concerns about reliable measurement, a sampling of chief marketing officers expect to put nearly a quarter of their budgets toward social media over the next five years, according to new findings from Duke University's ...

  • NewsAmazon Says Bye-Bye To Flash Ads

    Starting September 1, Amazon will no longer allow Flash-based ads to serve on its network or across its Amazon Advertising Platform. The move comes after a malvertising attack on Yahoo's advertising network earlier this month by ...

  • NewsMedia Stocks Drop Again, Amid Broad Market Sell-Off

    Continuing concerns about China and the U.S. economy threw the stock market into another tailspin on Monday -- with media stocks getting caught in the downdraft. Many media stocks were down 3% to 5% during the ...

  • NewsMurdoch Endorses Bloomberg Candidacy, Tweets He Should Enter GOP Race

    While Fox News Network remains enamored by Donald Trump's candidacy, Rupert Murdoch is throwing another media titan's hat into the ring, tweeting an endorsement for Michael Bloomberg to enter the race. Bloomberg, who retired as a ...