Sunday, May 22, 2016
  • News Outdoor Ads Up In Q1, Spurred By Digital OOH

    While other traditional media have their ups and downs, outdoor advertising has enjoyed slow but steady growth for the better part of a decade, a trend that continued in the first quarter of 2016. That marks ...

  • Commentary Blocking, Churning, Baiting, & Wrestling: Can We Make It Until November?

    A guy I know joked that the political climate on Facebook has become so cruel and polarizing lately that he almost defriended himself. Ba da bum. ...

  • Commentary Nobody Really Cared About Megyn Kelly's Sit-Down With Trump

    It was the long-awaited sit-down of the two battling media personalities -- Kelly's first interview with Trump since she angered him last summer at the first Republican debate when she raised the issue of his name-calling ...

  • Commentary Forget Content, Cadence Is King!

    Forget content, or for that matter, any other C-word, if you're a brand utilizing video to engage a consumer marketplace, it's all about the cadence of your content, not the content per se. That was the ...

  • News ANA Finds Most Clients Ignorant About 'Sourced Traffic,' Calls On Agencies To 'Educate' Them

    The vast majority of the biggest national advertisers either are only vaguely familiar with or are completely ignorant about the role so-called "sourced traffic" is playing in their digital media buys, according to findings of a ...

  • News U.S. Ad Volume Declines From March, But Posts Biggest April To Date

    Despite reports on a tightening of the so-called "scatter" marketplace heading into this year's upfront network TV advertising negotiations, U.S. media-buying volume declined among the major ad agencies, according to the April edition of the Ad ...

  • Commentary Google's Coming Home, Among Other Developments

    Google yesterday introduced Google Home, a rival to Amazon's Echo and whatever Apple is dreaming up as the next iteration of Siri, along with a bevy of other products-in-the-making at its 10th annual developers conference, Google ...

  • News 21st Century Fox Splits Media Chores After Long Review

    Incumbent Zenith has been retained to handle buying for the film and home entertainment divisions in the U.S., as well as planning and buying for Canada. It will also continue its buying assignment for FX. ...

  • News Turner's Upfront Vow: Will Reduce Commercials, Joins Industry Trend

    "The consumer experience must come first," said Donna Speciale, president of ad sales for Turner Broadcasting. "We're dedicated to keeping our content bold, engaging and less cluttered." ...

  • Commentary Fool Me Once: Facebook's Alluring Proposition

    A year after Facebook began its Instant Articles program, publishers are falling for the same ruse that propelled AOL in the '90s ...

  • Commentary Is Search Dead?

    Is search dead? Realistically, the answer is no, but I hear fewer and fewer brands talking about search in a way that signals a focus on innovation or growth. Is it possible that search is just ...

  • News CBS Adds 6 Shows To Fall Lineup, Tops Rivals In 18-49

    "This has been one of the most difficult scheduling years ever," says Les Moonves, chairman/CEO, CBS Corp. What seems to be easier is national TV advertising. Good news comes from a TV scatter market that is ...

  • News ESPN's Upfront Mantra: Nothing Draws Audiences Like Live Sports

    The tagline seen repeatedly during the presentation said it all: "ESPN @ The Speed of Live." And when the ESPN networks aren't airing sports events, they're airing talk shows and news shows in which experts talk ...

  • Commentary Upfront Network Execs Downgrade Digital Competition

    So far this upfront week, two TV network presentations, NBC's and Fox's, looked to boost their respective advertising efforts by making pointed attacks on the competing digital video business. ...

  • News New ABC Programming Chief Orders 5 New Fall Shows, 9 Overall

    ABC ranks in fourth place among the four big English-language broadcast networks in key 18-49 viewers, but it touts the best 18-49 results when looking at all non-sports programming, having seven of the top 20 shows ...

  • News Viacom, AmEx Team To 'Predictively' Target Consumers Based On Actual Purchase Data

    As part of its "datafront" event later today, Viacom will announce a first-of-its-kind deal with American Express that will integrate actually consumer purchasing data into a "predictive" targeting engine advertisers and agencies can use to reach ...

  • Commentary Bill Backer, Who Taught The World A Thing Or Two, Dead At 89

    Bill Backer, who brought us Miller Time, "Soup Is Good Food" and "I'd Like To Teach the World To Sing," among other indelible memes from the golden age of TV advertising, died last Friday at Fauquier ...

  • News At Fox Upfront, What's Old Is New

    Fox executives emphasized a fairly large number of new series for fall and mid-season at the network's upfront presentation Monday, but at least four of these "new" projects, like "Legacy" and "Prison Break," were based on ...

  • News NBCU Upfront Promotes Multiple Networks

    The combined upfront was designed to position the company's many television platforms as one wide-ranging portfolio offering the most extensive reach in the TV industry. ...

  • News Fox Looks To Original Programs For New Season

    Building on its gains in recent years, the Fox network will make big changes to its prime-time schedule this season -- scheduling 90% original programming, including three new comedies and six new dramas. ...

  • News Steady And Healthy NBC Offers Up Three New Shows For Fall

    NBC is returning a healthy five 2015-2016 rookie shows for another season, and will add the big NFL "Thursday Night Football" programming starting November 17. But only three new shows will be added to the ros ...

  • Commentary Freedom Isn't Free -- It's $8.99 A Jug

    Inevitably, the bold rechristening of the quintessential American beer will persuade other familiar brands to adopt new identities as they too strive both to remain culturally relevant and leech off the goodwill of popular institutions, personalities ...

  • News Warren Buffett Leads Bid For Yahoo

    Value investor Warren Buffett is among a group of investors making a bid to acquire Yahoo's core assets. Citing unnamed sources, the "Financial Times" reported that Buffett's Berkshire Hathaway is teaming with Quicken Loans Founder Dan ...

  • News Global Pay TV Revenues Forecast To See Slower Gains

    Global pay TV revenues -- which include subscription fees, pay-per-view movies and TV episodes -- will see slower growth in the next five years, with declining revenue for North America. ...

  • Commentary People Limit Web Use Due To Privacy Concerns, Commerce Department Says

    Concerns about privacy and security are discouraging people from posting to social networks, expressing controversial opinions, conducting online banking and shopping from online retailers. ...