November 9, 2015Radisson Martinique on Broadway, NYC


The New Model: Marketing to Next-Gen Car Shoppers

They don’t kick tires. They don’t regard haggling as a sport. And when this multi-channel-enabled car shopper of 2016 comes into the showroom (if at all) she probably has already consulted multiple online sources that have armed her with more knowledge about that car she wants than your defenseless salesman can hope to know. Worse, she may even know what the last ten people in her area already paid for it.

Automakers are chasing the new car shopper across screens and through a labyrinth of product information sources: social, video, third party ratings, fan sites, online dealers, and maybe even your Web site fromtime to time.  

At the inaugural Marketing Automotive event we come at the challenges for auto marketers the Mediapost way – consumer first. How are fragmented digital media experiences changing the path to purchase and opening up new opportunities for marketers to reach customers new and old in more personal, creative ways. 

From mapping the new consumer journey to exploring how digital channel moves people to local retail, from social media influence to the need for big data, mobile and connected car strategies, we explore the emerging touchpoints marketers need to engage. 



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Brian J. Quinn
Chief Revenue Officer
Triad Retail Media

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JJ Beh
Mortgage Strategy & Planning Lead
ING Direct USA

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Ian Schafer
Founder & CEO
Deep Focus

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
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Conference Programming Chair

Steve SmithEditorial Director - Events, MediaPost

What leading marketers, agency execs and digital practitioners are saying about MediaPost's conferences:

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Gary Milner 
Director, Global Digital Marketing 

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"

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Head of Marketing, Global Display Advertising

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Marketing Manager
Disney Store

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Dan Clifford
Vice President, Marketing
Victoria's Secret