The New Model: Marketing to Next-Gen Car Shoppers
They don’t kick tires. They don’t regard haggling as a sport. And when this multi-channel-enabled car shopper of 2016 comes into the showroom (if at all) she probably has already consulted multiple online sources that have armed her with more knowledge about that car she wants than your defenseless salesman can hope to know. Worse, she may even know what the last ten people in her area already paid for it.
Automakers are chasing the new car shopper across screens and through a labyrinth of product information sources: social, video, third party ratings, fan sites, online dealers, and maybe even your Web site fromtime to time.
At the inaugural Marketing Automotive event we come at the challenges for auto marketers the Mediapost way – consumer first. How are fragmented digital media experiences changing the path to purchase and opening up new opportunities for marketers to reach customers new and old in more personal, creative ways.
From mapping the new consumer journey to exploring how digital channel moves people to local retail, from social media influence to the need for big data, mobile and connected car strategies, we explore the emerging touchpoints marketers need to engage.
Past Attendees at MediaPost's Marketing conferences Include:
Quality PledgeMediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
What leading marketers, agency execs and digital practitioners are saying about MediaPost's conferences:
"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
Director, Global Digital Marketing
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
Head of Marketing, Global Display Advertising
"MediaPost events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW. Thank you for allowing me to be a part of your day and conference. Good luck with the balance of SX!"
Vice President, Marketing
“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on. Anybody who is anybody in the media business are at these events.”
Brian J. Quinn
Chief Revenue Officer
Triad Retail Media
"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting. Great events!"
Mortgage Strategy & Planning Lead
ING Direct USA
“These conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Founder & CEO