Auto Marketing Takes Spotlight At New York Auto Show
At our second annual automotive advertising and marketing conference at the New York International Auto Show, MediaPost will take a hard look at how technology is impacting automotive marketing, with an underlying focus for presenting brands to demonstrate how they tie their messaging together across channels.
We begin the 2017 Marketing Automotive by asking how marketers are bracing themselves for a world where car design, technology and marketing are all intersecting: if technology is really the great equalizer, how do auto brands pivot their messaging accordingly? Next, we’ll cover a growing and increasingly crowded field: the world of automotive influencer marketing. How do you know you’re extracting maximum value from your influencer partnerships, and how are you measuring success?
Another increasingly crowded field, the luxury market, is now in flux as new players enter the fray; our panel of experts will show marketers how to increase their exposure to the highly-coveted but potentially shrinking field known as Affluents. Finally, we round out the day by asking a panel of dealerships, agencies and services providers why most dealers still spend most of their budgets on legacy media. Despite a plethora of tools for targeting and optimization, is digital simply no good for brand-building?
Of course, no conference on marketing would be complete without several great examples of campaigns and strategies automakers are using across channels and platforms today. Join us as we explore these and other themes at Marketing Automotive at the NYIAS on April 12!
Marketing: Automotive 2017 Attendees Include:
"MediaPost's Marketing Automotive conference provided very insightful discussions and topics of great interest. Highly recommended."
"MediaPost events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW. Thank you for a great day and conference!"
Vice President, Marketing
“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on. Anybody who is anybody in the media business are at these events.”
Brian J. Quinn
Chief Revenue Officer
Triad Retail Media
"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting. Great events!"
Mortgage Strategy & Planning Lead
ING Direct USA
“These conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next. The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Founder & CEO
Conference Programming Chair
What leading marketers, agency execs and digital practitioners are saying about this and other MediaPost conferences:
"This Marketing Automotive conference from MediaPost was very informative and a great networking opportunity. The topics and panels were fantastic.”
Tylie Jones & Associates
"This conference tackles issues that really matter to auto marketers. I was impressed by the quality of the presenters and the content. There were some "meaty" subjects that require more discussion, but it was a really good marketing focused event. In a busy NYIAS schedule, every marketer needs to make time for it.”
Chief Strategy Officer
"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
Director, Global Digital Marketing
"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising. The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers. These are top-quality events for anyone involved in the digital media space"
Head of Marketing, Global Display Advertising