Search In The Age Of Smart Machines
Smarter channels can talk more intimately with one another, from voice search to chat bots to cross-channel intelligence. While Search has become the foundation for all media and channels—from social to mobile and display to video—the ability for search engines to learn based on consumer behavior has increasingly become the technology in which marketers need to understand as we move into the next phase of marketing and advertising.
What will search look like in 2017 as the search engines rely more heavily on AI and machine learning, and how will it influence cross-channel strategies in paid and organic search? How should marketers optimize content for voice search and with so many media channels connecting to search how should marketers think about solving the attribution challenge?
At the annual winter Search Insider Summit in Deer Valley, the smartest minds will gather to debate and offer feedback on the next phase of search and mobile messaging through chat bots, cross-channel attribution, allocating funds to mobile and search without cannibalizing other media campaigns, tying retail sales to searches, and better understanding the role of artificial intelligence in ecommerce and search.Read More
Search Insider Summit 2016 Participants Include:
Video from the 2016 Spring Summit:
Why Should You Attend?
- Unparalleled access and knowledge sharing with the leading minds in the Search Marketing Industry
- Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
- Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
- Be part of driving the Search Channel forward as a key component of marketing campaigns, within your company and the industry
Brand Marketer Program
Insider Summits are complimentary to Brand Marketers who meet our requirements. Complimentary Brand Marketer pass includes:
* Summit registration ($3795 value)
* Accommodations at the Resort for three nights
* No charge on Afternoon Outdoor Activities
* Meals, drinks and functions over three days
Find out if you qualify and the application process »
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
The Search Insider Summit is brought to you by the MediaPost journalists and editors that produce Search Marketing Daily and the Search Insider, important sources of news and commentary for the search marketing community.
Conference Content Programmer
Programming CommitteeJonathan Kagan, Sr. Director of Search & Biddable Media, MARC USA | Results:Digital
Brian Valentini, VP and Group Director, DigitasLBi
What your peers have to say about the Summit:
"Simply the best and most informative Search conference I have been to. Real SEM experts with real experience talking candidly about their experiences."
- Steve Gibson, Associate Search Director, Garage Team Mazda
"By far the best Search conference I've ever attended! Not only fun but I learned valuable tactics and met great people. Hard to beat!"
- Satina Lay, Senior Paid Search Marketing Manager, National Appraisal Guides, Inc.
"Having been jaded from search conferences given that I hear much the same thing every time, I'm glad I went against my instincts and attended MediaPost's Search Insider Summit. I learned a great deal from industry peers at panels, but probably even more so at casual events where people felt able to talk freely. The venue and environment was perfect for that. A terrific, one-of-a-kind conference for search industry leaders to learn from one another."
- Bob Chandra, Sr. Product Manager, Search, World Wide Marketing, Amazon
"MediaPost's Search Insider Summit is a must-attend industry event. This search conference has all the right people discussing the key topics that matter. Want to be a better online marketer? This is where the industry veterans go - SIS doesn't waste precious time with introductory-level content. You get right into the nitty-gritty on the latest industry trends and challenges. The Search Insider Summit is three days well-spent!"
- Laura DeGraff, Director, Digital Acquisition, Barclaycard
"Unlike any other event I’ve ever attended. The venue, the programming, the speakers, the attendees, the networking opportunities - everything about this event is at a different level."
- Lance Loveday, CEO, Closed Loop Marketing
"This was my first time attending SIS and it was fantastic – MediaPost puts on a great event, better than all other search conferences that I’ve been to."
- Katherine Janca, Associate Director, Programmatic, The Media Kitchen
"The Search Insider Summit bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."
- Clayton McLaughlin, VP, Group Director, Havas Media
"The combination of a small number of great attendees, excellent content, afternoon activities, and evening social events makes the Search Insider Summit the best search conference to make genuine, valuable connections."
- Lucinda Holt, CEO, ClickEquations
"The Search Insider Summit was a stellar event! I very much enjoyed and appreciated the intimate, one-on-one environment where we were able to network with thought leaders from our industry. This is an event I would definitely attend again and recommend to any of my colleagues!"
- Valerie Anderson, Search Director, Maxus
"The Search Insider Summit is an incredible conference. It is the perfect blend of panel/speaker sessions, information sharing, and networking. I am always looking for new contacts both for information sharing and for business partnerships, and I definitely came away from this with both."
- Robyn Foo, Marketing Director, Travelzoo
"3 days of inspiration, pure content, fun and real connections made. MediaPost's "Insider" Summits group brands, data driven marketing experts and vendors to share knowledge and work together towards marching the industry forward via an intimate and authentic setting - in what was my best conference experience yet! Kudos to the amazing MediaPost team and wonderful programming of sessions, events and activities."
- Itay Rahat, Manager, Global CRM Solutions, Warner Music Group
"The Search Insider Summit was a wonderful Summit for me because I am new to SEM. I was able to learn from experienced search marketing peers, hear about real case studies to learn about successful optimization, and get inside info on trending and where SEM is headed for the future."
- Diane Devlin, WW Advertising and Media, Brocade
"There is no conference I have ever attended in our industry that has this level of executive talent. What a wonderful experience and amazing event...Really a career high for me. I learned so much and networked like never before. Thank you to the exceptional MediaPost team for putting on the best digital marketing event ever featuring THE top-tier executives in our space."
- Ian Lopuch, VP, Search, eHealth Insurance
“The incredibly high bar in attendee quality both from the vendor and the brand side and the intimacy of a small group in some fabulous locations seems to elevate the conversation at the Search Insider Summit. I would recommend this over any other conference in the space for its ability to create very fundamental value for the attendees.”
Vikram Somaya, General Manager, Weather FX, The Weather Company
“I would trade 100 SES, Ad-Techs, or other “trade shows” to be at one SIS. The relationships built, and the thought provoking conversations which you are a part of are invaluable. It’s awesome to see that the Summit recognized and focused on how search really was more than the “click” or SERP. Looking forward to the next one!”
Bryant Garvin, Program Manager, Paid Search, Choice Hotels International