Google's biggest competition isn't other search engines like Yahoo (1% on mobile, 7% desktop) or Bing (1% mobile, 5% desktop). It's Siri, which accounted for 6% of mobile search market share.
Recently, SearchDex surveyed 100 marketers about the importance of search for their business, and the results reveal its value. Here are a few things everyone can do to make their search programs more valuable.
Review cultivation needs to be an important part of your regular business practice. Here are five things to do get started.
In a survey of 500 small business marketers, search marketing firm HigherVisibility found many aren't even covering the basics when it comes to search marketing.
"Content" these days is everything, so much so that Accenture Interactive has gone so far as to declare "You Are Your Content." That content - and the rise of its importance - is closely tied to the ease of search.
In a world where the tiniest factors can make a huge difference, might URL keywords be worth it?
If you're not thinking about how location-based search marketing can work for you, you're late to the game.
Every now and then, a consumer happens upon a brand by accident and such serendipitous discovery can mean additional business if you plan for it.
Search helps brands get found in a crowded marketplace, while content provides the opportunity to make connections.
The new search advertising on Pinterest isn't as simple as simply pouring unbranded keywords and activities into a new platform and letting it ride (though that's a possibility).