Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday season, U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of Christmas 2021 rose 22%, according to recent data.
Diem Association, which Facebook founded to manage its cryptocurrency initiative Libra, will sell its technology to crypto-focused bank Silvergate Capital for $200 million.
Some 57% of retailers in a survey said most of their customers begin their shopping journey on Google or Amazon. Nearly 1 in 3 retailers with the highest sales performance say they spend too much on search engine marketing and optimization efforts to garner new prospects, with the remainder most likely to say they are spending slightly too much.
TikTok will now use data company Zefr to ensure that in-feed ads across North America, the U.K. and the EU are placed in suitable environments that are relevant to consumers.
ShareThis explored consumer conversation data to find out what consumers are talking about as it relates to Super Bowl LVI. The insights include some of what people want and/or expect to see, what drinks and snacks they may purchase and share at gatherings and parties.
It's easier for consumers to forgive a person than a business. A study shows marketers need to carefully consider language used in campaigns, as consumers are sensitive to the words used.
Broad, location-based targeting and contextual ads are the exceptions.
Terakeet released data from its latest study examining the value of organic search as a driver of revenue and insights. The report compares the impact of organic search to paid search, as well as other marketing channels.
Microsoft began testing deeper integration with YouTube in its latest version of its Edge browser, Canary. The feature lets users follow their favorite content creators on YouTube. The test is only available to a limited number of people testing Edge Canary.
Many small businesses in Wyoming don't have a website or use search advertising to market or advertise. It's ironic that Sen. Cynthia Lummis is working on a technology bill that would help establish a framework for digital assets in the state.