by Laurie Sullivan on Feb 19, 3:39 PM
Global search ad spend should increase from $101 billion in 2017 to $160 billion in 2022, per a Raymond James analyst -- reflecting a compounded growth rate of about 10%.
by Laurie Sullivan on Feb 18, 2:14 PM
Marketers' search advertising spend rose 23% compared with the prior year. Consumers' spend through ecommerce channels rose only 5.3% for Valentine's Day 2019 compared to last year.
by Laurie Sullivan on Feb 15, 2:37 PM
When customers give a little love (or not) in online reviews, business owners may want to give a little back.
by Laurie Sullivan on Feb 14, 2:17 PM
The European Union has approved new regulations to increase fairness and transparency for search engines, app stores, booking sites and marketplaces that will have 12 months to implement the changes once the rules are published.
by Laurie Sullivan on Feb 13, 11:57 AM
Gadget lovers tend to use voice-controlled devices for simple functions. Sixty-six percent use virtual assistants to play music or listen to podcasts, 56% use them to set an alarm or reminder, and 48% use them to receive updates.
by Laurie Sullivan on Feb 12, 10:27 AM
Google is bringing the click-share metric to Search campaigns in Google Ads to help advertisers get a better sense of how their ads perform.
by Laurie Sullivan on Feb 11, 12:00 AM
Brands looking to tap organic search to help them drive purchases of gifts online need to learn that love means never having to go to page 2 of Google.
by Laurie Sullivan on Feb 8, 2:47 PM
Google is serious about security. On Friday the company announced it paid $3.4 million to 317 different security researchers in the past year.
by Laurie Sullivan on Feb 7, 3:10 PM
Advertisers are willing to pay a lot for consumers' attention during the biggest TV event of the year, but what about ad recall? Game-time TV ad recall seems to dip for some brands that did very well online.
by Laurie Sullivan on Feb 6, 4:13 PM
Google plans to change how Search Console Performance reports count some metrics. For some searches, rather than using the URL that appears in the search bar, it will begin using the canonical URL for reporting.
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