Gartner's spending survey shows how CMOs fund AI initiatives despite budget pressure and use the tech to support strategies. CMOs attribute the ability to do more with less to AI.

As AI begins to disrupt the economy, some believe states or the federal government can generate additional funds through a tax on AI computing.

Google Search, Shopping, and Performance Max campaigns will soon have AI-powered bidding and budgeting to help advertisers meet and manage campaign goals.

Google's personal agent "Remy," currently being tested in the Gemini app, can act on behalf of humans - but the ad industry is only beginning to explore these advancements.

Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029 - the slowest pace in the past 18 years, according to a report released today by Borrell Associates.

The average U.S. user of Google generates about $1,605 per year in advertising value, according to a report by technology firm Proton. Where does it go - and who gets it?

Ads will become more important to Apple, as the company builds on the types of devices and services it offers.

The technology has shifted from a background tool to the central operating system handling nearly every part of ad and marketing campaigns. Some question what will become of traditional operating systems like Windows and Android.

Facebook and Instagram, both owned by Meta, were charged Wednesday with breaching landmark EU rules - not doing enough to block kids under 13 from accessing the social networks.

An experimental feature announced in YouTube Labs enables site visitors to ask complex questions and receive multimodal results that include video and text.