• Google Brings Down Internet Balloons, Makes Bets On Other Moonshots
    Advertisers looking to reach consumers in rural communities through ads, content or ecommerce sites via internet balloon will no longer have that chance -- at least for now.
  • Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
    The data shared Thursday by Analyst Aaron Kessler marks the beginning of challenges that advertisers will face this year -- not only as the U.S. tries to recover from a year-long battle with a pandemic that is not subsiding, but to straddle the guidance under a new U.S. president as he tries to put people back to work during record-high unemployment rates.
  • YouTube Security Flaw Exposes Data
    The flaw gave hackers a way to access data and would have allowed them to steal the watch history and data from public and private videos of users who opened the website.
  • Instinct Vs. Data -- What Marketers Choose To Use
    The most interesting part of a study from Sidecar not shared Monday in "Search & Performance Marketing Daily" is the extent to which marketers rely on data vs. instinct to make marketing and advertising decisions.
  • Free Speech Or Freedom Of Apple, Amazon, Google, Facebook, Twitter
    There has been legitimate concern about how much power to give big tech companies and what constitutes acceptable free speech.
  • Amazon Surpasses Facebook In Website Tracker Tags
    In 2020, companies increased the number of website pages they track consumers in, digital privacy company Ghostery found. Amazon surpassed Facebook in tracker reach at about 29.4% vs. Facebook at 23% in 2020 In the U.S.
  • Yelp Creates User-Generated COVID-19 Feedback And Ratings For Businesses
    Disneyland's parking lot in Anaheim, California soon will become one of the largest drive-through locations to get a COVID-19 vaccine, as the state hits an all-time high for cases of the virus.
  • Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
    Data supported Walmart Stores' pivot during the pandemic to remain open and keep employees and consumers safe, CEO Doug McMillion said in his keynote at virtual CES 2021.
  • Amazon, Google, Twitter Talk About Cross-Border Data Transfer Federal Privacy Laws At CES
    Cross-border data transfers will increase the incentive for the federal government to create privacy standards.
  • Facebook: Content Performance, Interactions Shift As Site Pauses Trump's Account
    Media Matters analyzed data from pages about U.S. political news and found total daily interactions with conservative content dropped significantly after suspending Trump's account.
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