Some 33% of consumers surveyed say a lack of security features stops them from making more purchases via voice-enabled devices like Amazon Alexa and Google Home.
Jason Cassidy, marketing director of KFC Canada, believes Google's food ordering platform gives customers a "frictionless experience."
About 31% of the searches are purchase driven and the remainder are looking for information about products, according to the Searchmetrics study. Not enough retail sites have the required information in their descriptions and marketing campaigns.
Loyalty typically leads a consumer to search on a brand term, but don't take that as a foregone conclusion that you've closed the sale, writes Location3 CEO Alex Porter.
Rio SEO added a Suggestion Engine to its Local Manager platform. Don't be confused by thinking it's a "recommendation engine."
Third-party sellers selling direct from Amazon's platform are more likely to spend between $81,000 and $100,000 each month on Amazon Advertising, while 7% of their first-party counterparts spend that much, a Feedvisor report finds.
It's the data that surfaces in the weeks after the Super Bowl that shows whether ads made an impact on consumer searches or purchases, according to one retail analytics firm.
Airbnb eliminates positional bias in search results on its site by following the lead of users, according to a paper submitted to Cornell University by Airbnb engineers. Here's how they did it.
Jim Leichenko, director of marketing at Kantar Media, views Robin Hood as an innovator -- Robinhood the free-trading app that allows investors to trade stock without commissions or fees.
Twenty percent of marketers in SimilarWeb's State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priority for 2020.