Part of Salesforce's AI platform, Einstein Voice, when released, will enable business users -- especially mobile users -- to dictate memos and navigate cloud services hands-free.
Amazon will generate $4.61 billion in U.S. ad revenue in 2018, taking 4.15% of digital market share, estimates eMarketer. The analyst and data firm initially forecast $2.89 billion.
Amazon will support small and medium-sized businesses in a new section of its online marketplace where consumers can shop for more than 1 million products from nearly 20,000 companies. Will a suite of self-serve, easy-to-use advertising tools come next?
aimClear founder Marty Weintraub highlights authenticity as one benefit in a social analysis that offers a research technique to predict the outcome of voicing an opinion.
It's an unlikely appointment, but telling in terms of Oath's future, as K. Guru Gowrappan, formerly COO of search engine Quixey, becomes CEO for Verizon's ad-tech business.
Americans are spending online. A flurry of data suggests consumers are conducting more searches and making an increased number of purchases online. The momentum should continue through the holiday season.
Seven of the top 20 brands in the fourth annual Brand Relevance Index released Wednesday have female CMOs or heads of marketing.
Amazon's private labels are among the top brands in Amazon search results in a variety of product categories, according to Kantar Media.
Epson turned to Adobe to gain better data insights and discover patterns among customers visiting its websites while optimizing their experience.
iProspect released a Paid Search Trends report for the second quarter in 2018, analyzing the drop in click-through and strong engagement rates.