• Salesforce Brings Einstein Voice To The Enterprise
    Part of Salesforce's AI platform, Einstein Voice, when released, will enable business users -- especially mobile users -- to dictate memos and navigate cloud services hands-free.
  • Amazon's Forecast $4.6B In U.S. Ad Revenue Gives Marketers Reason To Increase Bids
    Amazon will generate $4.61 billion in U.S. ad revenue in 2018, taking 4.15% of digital market share, estimates eMarketer. The analyst and data firm initially forecast $2.89 billion.
  • After Amazon Storefronts, A Self-Service Suite Of Ad Tools?
    Amazon will support small and medium-sized businesses in a new section of its online marketplace where consumers can shop for more than 1 million products from nearly 20,000 companies. Will a suite of self-serve, easy-to-use advertising tools come next?
  • Kaepernick And Nike: Search And Social Risks Outlined In Data
    aimClear founder Marty Weintraub highlights authenticity as one benefit in a social analysis that offers a research technique to predict the outcome of voicing an opinion.
  • Verizon Oath New CEO Has Experience In Mobile Search Apps
    It's an unlikely appointment, but telling in terms of Oath's future, as K. Guru Gowrappan, formerly COO of search engine Quixey, becomes CEO for Verizon's ad-tech business.
  • Bing Predicts U.S. Consumers Will Spend 5.1% More Online During Holidays
    Americans are spending online. A flurry of data suggests consumers are conducting more searches and making an increased number of purchases online. The momentum should continue through the holiday season.
  • Female CMOs Lead In Brands Delivering Customer Experience
    Seven of the top 20 brands in the fourth annual Brand Relevance Index released Wednesday have female CMOs or heads of marketing.
  • Amazon Private-Label OTC Products Lands In Top 3 Search Positions
    Amazon's private labels are among the top brands in Amazon search results in a variety of product categories, according to Kantar Media.
  • Epson Taps Adobe, Lets Data Tell The Story To Optimize Site
    Epson turned to Adobe to gain better data insights and discover patterns among customers visiting its websites while optimizing their experience.
  • Bing Search Ads Climb, Market Share Rises
    iProspect released a Paid Search Trends report for the second quarter in 2018, analyzing the drop in click-through and strong engagement rates.
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