• LinkedIn Plays With Connections
    LinkedIn Pages has released updates to its platform intended to increase the value for community members without the need to search on topics. The features and content give users more ways to post specific content, expand their Page audience and, yes, even educate and entertain.
  • Machine-To-Machine Everything Influences Search In 2020
    Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced analytics in near real-time, ABI Research says.
  • Ties Binding Verizon To System1's Startpage Privacy Search Engine
    The Privacy One Group, owned by lead generation and targeted ad company System1, took a majority stake in privacy search engine Startpage.com.
  • Microsoft Responsive Search Ads Opens To All Advertisers
    Microsoft Responsive Search Ads, announced in open beta in Sept. 2019, are now available to all in Microsoft Advertising through the web user interface, Microsoft Advertising Editor, and Microsoft Advertising API.
  • Google's First Core Algorithm Search Update Of 2020 Rolls Out
    Knowing that Google has or will update its core algorithm helps identify why marketers might see changes in rankings in search results. Marketers typically automatically look for a fix. The post cautions about trying to fix the "wrong things" because there "might not be anything to fix."
  • From Baseball To Social Media: Tinuiti's Braithwaite Talks Strategy
    Tinuiti's SVP of social media Amar Braithwaite has an affinity for baseball and social media. He draws parallels between baseball and the how and why that drives strategies for social media.
  • Moz SEO Reports Demonstrate Impact Of Work To Clients
    Moz has released nine reporting templates that support popular workflows in the Moz Pro app to simplify processes and increase ways for SEO professionals to disclose growth.
  • American Airlines, Delta Rush To Implement Technology From Google, Others
    Google released a list of top search destinations Wednesday as American Airlines and Delta Air Lines at CES announced major upgrades to the technology they will use to help travelers.
  • Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
    First-party data sources from organic search, paid search, website and mobile app analytics, CRM, call center, customer service and online sales set high performers apart from the rest.
  • Bed Bath & Beyond Gives Sleepers Personas In Latest 'Happy' Campaign
    The campaign identifies four personas and pairs them with products on a web page, tv ad and radio spot. Organic search supports the campaign, but paid-search ads and Google Shopping ads are few.
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