Negative reviews are an important tool for shoppers because they demonstrate to consumers that brands can and will make things right, a PowerReviews survey of more than 6,500 consumers shows.
The deprecation of third-party cookies continues to intensify, along with confusion. Merkle this week released a guide outlining the brief history of privacy regulations, and how organizations can own their first-party data future.
Remote work has put a major strain on technologies connecting employees to information, knowledge, and one another during the pandemic, with a greater impact on companies' top- and bottom line.
Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to buy. Here's why.
Some consider search, especially from Google and Microsoft, a public utility. To an extent I do, though it sits on the edge of the internet and isn't considered the "infrastructure."
At Apple's WWDC 2021 developer's conference Monday, Apple announced several new features and services for its Maps app in iOS 15, including augmented reality (AR) features that makes its navigation app more competitive with Google Maps.
While the eCommFronts may not have the same flair of a network TV upfront, the event will have some stars from the world of ecommerce on hand.
Oracle Moat Head of Product Mark Kopera believes the collaboration will allow advertisers to leverage advanced attention metrics to see how consumers engage with ads in real time across channels, from search to OTT and connected television.
After DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, up 32% year-over-year, the company announced the appointment of Mimi Wotring, SVP of publisher sales and client services.
Andrea Ward isn't your average CMO. She's all about talking numbers and translating concepts into business performance. She loves numbers, data, and historical fiction.