• Turbulent Times: News Corp Service Could Change How Google, Bing Support Publishers
    Knewz.com, expected to debut later this year, will support a website and mobile app and serve all original news reports rather than quick summaries of existing articles.
  • How Intent Data Measures Campaign Awareness
    Just Media used data from a coop of 4,000 online websites to analyze intent and whether companies show increased interest in products and services during and after campaigns.
  • Search Low Priority For Marketers In 2020, Video Tops List
    Video marketing was cited as important to marketing strategies by 76%, followed by GDPR compliance, artificial intelligence, machine learning tech or services, experiential marketing and reactive design.
  • Google Play Store Apps Laced With New Adware
    It's daunting to run a large corporation -- especially when a third party finds adware in one of the company's top services.
  • Google Eliminates Accelerated Delivery Option For Search, Shopping Campaigns
    Beginning Sept. 17, Standard will become the only ad delivery method for Search and Shopping campaigns, and shared budgets.
  • Why SEO Isn't Enough
    SEO "sucks" and marketers cannot rely solely on organic search, says Marty Weintraub, founder of agency Aimclear, which has been treating Google sitelinks in paid ads as a navigational tool to websites for several years.
  • How Ann Summers Tackled Hijacked Ads
    About 19.3% of site visitors to UK retailer Ann Summers were being hijacked by browser-based ads. This is not only a problem with display and online video ads, but also occurs in search.
  • Data Suggests 94% Of Searches Send People To Alphabet Properties
    An analysis showed 49.76% of Q2 searches did not receive clicks, 40.42% received organic clicks to the rest of the web, 5.98% were clicks to Google-owned sites such as YouTube and Maps, and a mere 3.83% were on paid clicks to the rest of the web.
  • TAG/BSI Data Shows What Brands Need To Eliminate To Save Reputation
    Nearly three-quarters of consumers would stop buying a brand's products if an ad infected their computer or mobile device with a virus, a study by the Trustworthy Accountability Group and the Brand Safety Institute finds.
  • Google Rivals Opting Out Of Forced Search Engine Auction In Europe
    Berlin-based search engine Ecosia said Monday it will opt out of participating in Google's recently announced default Android search engine auction.
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