• Holiday Challenges: Why Consumers Struggle To Buy Online
    As a critical holiday shopping season approaches, survey data from goMoxie identifies a need for a better approach.
  • Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
    The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information.
  • Why Google Maps And Plus Code Will Become More Important
    Location-based services are changing -- and it just may make a measurable impact for ad targeting.
  • Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
    Commerce Signals has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors. Data also is available for custom analysis.
  • What SimilarWeb CMO, CTO Have In Common, And What They Don't
    SimilarWeb's Kevin Spurway and Ron Asher both had an interest in technology from an early age and share a fascination with sports cars. But they took different paths.
  • Borrell: Ad Budgets Restart As Small And Mid-Sized Businesses Feel Better About Economy
    The feeling of doom continues to wane. About 56% of SMBs surveyed cited significant negative impacts in March and April vs. 34% in August. Half still feel the business climate is poor, an improvement since March.
  • Google's Answer To TikTok
    The early version of YouTube Shorts initially launches in India -- no surprise, considering the billions of dollars and resources that Sundar Pichai said Google would contribute to the country.
  • COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
    As of August there have been 130 days where U.S. online shopping surpassed $2 billion vs. only two $2 billion days outside the holiday season in 2019, according to Adobe's Digital Economy Index for the U.S. released Monday.
  • Amazon Inspires Consumers To Buy, Pinterest Not So Much
    Amidst growing interest in home, garden and DYI, lumber prices -- always a bellwether for the economy -- reached a record Thursday. Amazon is the top online destination for product discovery.
  • Indiana-Born McPherson Took 'Risky Bets' On The Path To Become CMO At Invoca
    McPherson's story is one of a small-town girl who pursued a career in a big city, landing at startups like Yammer and then Hootsuite before her move to Invoca.
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