Kids' lists for Santa at the mall can't be aggregated. An interactive texting technology changes the story.. what if marketers could aggregate millions of texts to Santa to drive performance?
A study by McAfee and 3Gem found 34% of respondents have been victims of online scams in the holiday season, revealing how shifts in shopping activity expose consumers to new risks.
Adobe Insights data estimates this year's Cyber Monday will become the largest online sales day in history, generating $10.8 billion to $12.7 billion online -- at least $13 million spent per minute.
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affected thousands of ads between August 2019 and August 2020. The mishaps shouldn't occur in an industry with sophisticated technology like artificial intelligence and machine leaning driving its multibillion-dollar revenues.
Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year?
Consumers are focused on how online shopping impacts the environment, driving eco-related searches up 2250%. Many retailers will close on Thanksgiving and are posting their Black Friday deals online.
What if between every question the person in conversation lost their train of thought and forgot the topic? That's kind of what would happen in Google Search until recently.
Websites can be built and managed by in-house engineering teams with open-source tools or third-party tools. How are you managing your website? Here are some tips.
Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each time.
One change is part of an App Store Small Business Program. Apple's IDFA identifier will have a major impact on advertisers and publishers.