Google's gen AI tool Veo, announced at Google I/O Tuesday, can produce high-quality 1080p resolution video from text, image, and video prompts.

The cost per lead from search ads rose 25% on average -- $66.69 in 19 of 23 industries - with an average increase of about 25%, according to LocaliQ, which reported the average CPL in 2023 at $53.52.

AI data models are making ad targeting more accurate, providing the ability to build out advanced behavioral frameworks.

Top Reddit search-term data gathered via Pacvue through technology from clickstream data provider Datos shows the most popular search queries on the platform ranked from most-searched term to least-searched.

Microsoft President Brad Smith may have just created a deeper chasm between brand loyalists and those who are not, with the introduction of the company's new AI hub.

DoubleVerify identified audio fraud where fraudsters combined invalid traffic with legitimate traffic to remain undetected - spoofing content on more than 500,000 devices, including mobile phones, tablets, CTV, audio players, smartwatches and smart speakers to drain advertisers' budgets.

The YouTube Music extension in Google Gemini would provide the ability to play, search, and discover songs, artists, playlists and more.

Apple is testing Intelligent Search, a version of its Safari web browser that includes changes to its user interface with advanced content blocking, according to a report. The feature, powered by AI, could debut in Safari 18 later this year.

Oracle has big plans beyond enterprise software as it prepares to move its headquarters from Austin, Texas to Nashville, Tennessee.

Infillion's integration with Walmart Connect will create the new Walmart DSP powered by the company's MediaMath technology. Walmart DSP will help advertisers expand their media plans with cookieless data, advanced formats and extensive audience and supply integrations and will leverage programmatic technology to drive performance.