• Google Calendar Latest Tech To Spread Phishing Link Scam
    Kaspersky Labs identified the attacks in May and recently posted a blog about the scam that capitalizes on unsolicited calendar invites that carry a link to a phishing URL.
  • Marketers Want Alternatives To Amazon, Facebook, Google
    Amazon, Facebook and Google will account for 43% of the $129.34 billion in U.S. digital ad spend in 2019, vs. eMarketer's estimate of 68%, a recent study finds. Many marketers are looking for alternatives to these three companies.
  • Amazon Benefits Most When Social Ads Drive Search
    The impact of social campaigns on search advertising and marketing may seem like a bit of a mystery to some marketers, but for companies like YouTube, Facebook, Instagram, LinkedIn, Reddit and others there's a clear strategy, according to data released Friday.
  • Mary Meeker's Annual Internet Trends Report And What Search Marketers Should Know
    Mary Meeker's 2019 Internet Trends report covers all things digital: from slowing growth of internet users and smartphone unit shipments to the impact of privacy changes on ad targeting.
  • Google, Bing Driving Changes In CTRs, CPCs
    As marketers keep increasing budgets for paid-search ads running on Google and Bing, will the cost to seal deals with customers continue to rise?
  • Google Has A List Of Everything Purchased When Merchants Email You The Receipt
    Google is collecting baskets of personal information on Gmail users and other services such as search. While Google gives you directions on how to find the data, some of it cannot be easily deleted.
  • Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
    Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year, according to Merkle.
  • Voice Search Study Ties Answers To Top Three Organic Results
    Several factors influence the answers Google Assistant returns. Performance factors range from speed, device, and ranking in search engine queries to page score, trust score, high-quality backlinks, keywords and complexity of the query, according to the findings from the SEMrush report released Friday.
  • How Amazon, Instagram Influencer Content Changes Search
    Instagram has turned influencer-produced organic branded content into ads that run through feeds, like native ads or organic content in search results that appear with a "sponsored" label.
  • When Bing Local Inventory Ads Should Be The Focus
    Marketers can expect Local Inventory ads from Microsoft Advertising to emerge from beta early this month after the company's year-long test cycle. Now they just need to get more companies and brands using them to make it more convenient for consumers searching online for nearby products.
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