• GoDaddy Digs Deeper Into Ecommerce With Poynt In Its Back Pocket
    GoDaddy spent most of 2020 into this year heavily investing in ways to build out intuitive experiences that enable small businesses to sell everywhere.
  • Twitter Remodels The House
    Wall Street analysts have a favorable view of the Twitter features announced last week, which include the ability for users to charge their followers for access to additional content and to create and join groups based around specific interests.
  • Where Marketers Plan To Spend Local Budgets In 2021
    Nearly a third of respondents to a recent survey said they spend moderately on local marketing: $250 to $500 per month, while 28.6% spend more than $1,000 monthly, and 22.1% spend $500 to $1,000 per month.
  • Pinterest Makes Bets On Augmented Reality
    Pinterest should continue to benefit from online searches and interactions that previously took place in malls, with help from technology.
  • Despite What You Think, Brands Have An Eye On Consumer Needs
    Two-thirds of shoppers consider store brands as high-quality as name brands. Another third rank private-label higher. In Bazarvoice's network of more than 11,500 brands and retailers, online ordering rose 39% year-over-year in 2020.
  • COVID Forces Marketers To Rethink Business Models
    Many family-owned restaurants in California transitioned to takeout, with a greater reliance on technology, search engines, website ordering, and sidewalk dining to survive the pandemic. The setup could become permanent.
  • When Alexa And Google Offer Unsolicited Advice
    A machine-learning algorithm allowed Alexa to infer that an initial question implies a subsequent request, a step toward natural interaction enabling Alexa to infer "latent goals" implicit in customer requests, but not directly expressed.
  • Google Offers Ways To Improve Attribution, Performance As COVID Lockdowns Ease Locally
    Nearly a year into quarantine, people continue to search on Google for "things to do during" certain times, with searches for the phrase rising 300% globally year-over-year. There are early signs that some consumers are preparing to go back out into public settings, with "makeup app," "long tops for girls," and "wedding suit" rising.
  • Google Services Just The Beginning Of Subscription-Based Offers In 2021
    2021 will be the year of subscription services. Although most of its apps are free, Google has recently built several paid-service tiers led by YouTube for streaming tv and music.
  • Why NetElixir Is Betting Big On Sweden And Other Nordic Countries
    Amazon entered Sweden in October 2020 to support local retailers in ecommerce. What should a search agency do to make the most of Amazon's move? Follow it, of course.
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