by Laurie Sullivan on Feb 7, 1:58 PM
It's not some nefarious, underhanded trick to float older content to the top of rankings. Some publisher sites are seeing a drop in traffic. Here's what's happening.
by Laurie Sullivan on Feb 6, 11:38 AM
Code hidden in DeepSeek's application has been found with the capability to send user data directly to the Chinese government.
by Laurie Sullivan on Feb 5, 9:21 AM
What is the future of monetization for Gemini other than a subscription model? CEO Sundar Pichai touched on future plans for a revenue model during Google's earnings call with analysts and investors on Tuesday.
by Laurie Sullivan on Feb 4, 10:47 AM
Following Microsoft and Meta into the unknown, AI startup Anthropic - maker of Claude - has a new technique to prevent users from creating or accessing harmful content - aimed at avoiding regulatory actions against the company, gaining investment funding, and convincing advertisers and other types of businesses it is safe to adopt its models.
by Laurie Sullivan on Feb 3, 4:53 PM
Tristan Barnum, CMO at Wildfire, said the commerce network enables brands to distribute contextually relevant promotions and tailored rewards within consumers' shopping journeys across Wildfire's network of shopping companions.
by Laurie Sullivan on Jan 31, 11:29 AM
Lead-gen Search Labs experiment "Ask for Me" allows Google AI users to call businesses on their behalf to ask about availability or cost of a service.
by Laurie Sullivan on Jan 30, 8:00 AM
Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.
by Laurie Sullivan on Jan 29, 10:25 AM
New research shows spending patterns had little to do with making brands "winners" or "losers." Ninety percent of "winning" companies were at least somewhat integrated to connecting brand and demand.
by Laurie Sullivan on Jan 28, 11:21 AM
PALM SPRINGS, CA -- Uber Advertising could expand ad units on its app that would work and look more like Google Maps. What if the app tied in data to target ads in other apps like Facebook and TikTok about local businesses as the driver passes by stores based on location?
by Laurie Sullivan on Jan 27, 8:00 AM
Orange 142 on Monday will announce the launch of an Emerging Markets Council to equip SMBs with strategies to reach consumers in Latin America, in Mexico and other Spanish-speaking regions.