With the deprecation of third-party cookies comes confusion. Merkle in early June released a guide outlining the history of privacy regulations, and how organizations can own their first-party data future.
The company's ad business surpassed $1 billion in revenue in Q2 2021 for the first time -- up 97% year-over-year, growing three times faster than the category.
Customer satisfaction with search engines and information sites fell for Verizon Media's AOL by 3%, remained stable for Google and Bing and improved by 1% for all others like Yahoo, Ask, MSN, and Answers, according to data released Tuesday. Twitter fell by 10% in 2021 compared with 2020.
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist Paul Romer told Bloomberg. He expects Congress to pass legislation to rein in big tech companies.
"We pour out too much content," says Christopher Strebel, manager of DCX, World Health Organization during a virtual conversation with Yext founder Howard Lerman. "About 1,000 pieces of content are created weekly. It's so fast that sometimes it slows the system."
Some of the do-overs come from Penske Automotive Group, Cox Automotive, and Google.
Google has begun piloting a three-strike penalty protocol aimed at accounts that repeatedly violate ad policies. No doubt it's a takeoff from California's three-strike law, now defunct.
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic.
TikTok and Vimeo want to explore ways to support performance marketing.
Brazil tops the list for time spent in apps, which leapt 30% from Q2 2019 to Q2 2021.