Is there any opportunity for brands in a subscription-based search engine? The answer is pretty clear -- only if there is a sponsorship offering.
When reviews with their tale to tell are left up to do their intended task, they can reveal details of a well-run or a troubled company. Here's an example.
Find-A-Doc helps people find the right provider for their needs on a healthcare organization's website using natural-language processing to fully understand the patient's query and return the doctors that match their criteria.
The Fabrick Impact Assessment provides TransUnion clients an ID-deprecation impact score for each of their measurement and media syndication partners. Marketers can leverage the assessment tool to launch and measure up to 80% of their media without third-party cookies or device IDs.
For consumers, deciding what risks to take as they write recommendations, shop and share information online will rely heavily on the practices companies like Google put in place to protect them.
B2B tech marketing community FINITE released research in partnership with B2B digital marketing agency 93x, exploring how B2B marketers at tech and SaaS companies invest in SEO.
When consumers provide information giving marketers or companies permission to contact them, it doesn't always work out well. Here's one way to personalize that connection.
The news feed connects behavior as consumers jump from one device to another.
After Apple rolls out iOS changes to its Mail Privacy Protection feature, Phrasee CEO Parry Malm expects more marketers will use the scoring system his company developed to provide an accurate view of performance.
As new tools and technologies are continually introduced, businesses have an opportunity to improve loyalty. But I hear that branded keyword search is on the decline.