Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly important in ChatGPT and Google AI Overviews.

Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from the Winterberry Group explains why.

After searching Google Gemini, OpenAI ChatGPT and other chatbots, finding the best places to experience the world's biggest soccer tournament with friends may come down to searching on one site.

AI models have been found to misattribute, give a brand attribution to a competitor, or not attribute when replying to user queries, based on research released this week. This is a critical challenge for corporate legal teams and digital marketers.

OpenAI is embracing retro-style advertising as it markets generative AI that can produce vivid images and natural-sounding conversations - aiming to raise brand awareness ahead of a potential IPO,

Microsoft previewed a new operating system intended for internet-connected smart devices to give users remote control of AI agents in a move that will rewrite how the company helps advertisers and brands reach audiences in ways not yet discovered or revealed.

A recent analysis of companies that tracks digital media payments and invoices across the ad industry shows more than half made to publishers and platforms are now late - and the problem appears to be getting worse.

American Eagle Outfitters spent more money running its corporate operations and marketing during the first quarter of 2026, primarily due to a deliberate decision to increase its ad budget - mainly performance.

Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researchers will train models on real-world user interactions.

The latest funding round is expected to advance the company's safety and interpretability research, expand compute power to meet growing demand for Claude, and scale the products and partnerships its customers rely on.