Google's co-founders Sergey Brin and Larry Page did not destroy advertising. Their company's engineers simply found a way to generate more revenue and reach more consumers than ads in newspapers, billboards, radio and television.
The Swedish retailer Ikea analyzed peoples' search questions around relationships and family drama, and began renaming its products to match some of the most searched-on phrases in google.com.
The California Consumer Privacy Act is seeing financial opposition from a long list of well-known tech companies. The act, if passed, would require companies to disclose the types of information they collect about people such as search data and the data used to target ads.
The trend toward combining search and social campaigns led Marin Software to launch the next generation of its cross-channel advertising platform to help brands better integrate and manage many types of media.
Only 3% of the 1,000 internet users surveyed between the ages of 18 and 35 say they trust search engines like Google or Bing to keep their data private and safe. Just 4% trust social sites like Facebook, 6% trust email providers like AOL, Yahoo or Gmail.
Is it possible that President Donald Trump could win the Nobel Peace Prize for his historic meeting with Kim Jong-un?
Google is asking for help to keep its search results clean after sending about 6 million "manual action messages" to webmasters in 2017 about spammy content on their site, along with guidelines and details on how to fix the problems.
If advertisers are looking for an advertising alternative other than Google, does that mean they are following consumers to other platforms?
Amazon has gained the confidence of 67% of its customers who say they trust it to protect their personal data, according to a recent MPR/Marist poll conducted via telephone interviews.
The deal will allow marketers at small to medium-sized businesses to optimize search marketing campaigns they run on Bing through NetElixir's LXRGuide platform.