Comscore now includes generative AI search in its overall search market measurement analysis. Recent data shows total market search volume rose more than 5% with Bing capturing the lion's share of growth.

Cost per click on Google ads continues to rise, up 13% YoY in Q1 2024 vs. 9% in Q4 2023, mostly driven by an increase in Shopping ad CPCs for standard advertising and Performance Max.

Advertising influences Mother's Day gift purchases. In a recent study, 44% of consumers said they rely on advertising to pick out a gift for Mother's Day.

Reddit will build out ad services as the newly public company looks for opportunities to gain revenue. The company says it launched this ad unit to support changing consumer behavior.

Pacvue's Q1 2024 report draws on insights from thousands of advertisers, showing how retail media chips away at paid-search media, although paid-search ad spend reached a new high in 2023.

CNET co-founder Shelby Bonnie has created a video production service that uses AI to turn a basic video shot on a mobile phone into engaging content.

Power Digital recently introduced a platform designed with support from Meta and its business engineering team that connects a client's ad creative with their own first-party data, CSO Ben Dutter says.

Alphabet and Google CEO Sundar Pichai has announced changes to Google's workplace structure to help the company develop AI products and services faster.

Channel Factory will introduce an innovation lab focused on artificial intelligence to support brands.

With the deprecation of browser cookies, the focus is on pulling together different inventory supply resources and data points to create one unified schedule, says Frequence President Oliver Jacob.