Microsoft is building an "intimate experience" in AI assistants as Microsoft AI CEO and DeepMind co-founder Mustafa Suleyman focuses Microsoft AI's team on the business of engineering personality.

The company released a Keyword Targeting feature on Friday that seems a lot like one you would find in search, providing another way for advertisers to connect with those who engage across Reddit's communities.

Amazon wants to build AI agents that will perform specific tasks without human intervention, but it's not the only one. Agora may be the latest tech company to be part of an explosion to make technology feel more human-like on billions of devices for video, voice and chat.

Braze co-founder and CTO Jon Hyman believes everyone will have their own AI agent that will determine what's important to read and what's not.

A shakeup in retail media networks is underway as Home Depot and Walmart separately strengthen their respective positions to support brands and the millions of dollars being invested in ad media buys.

Holiday shopping is projected to rise 7%, although 57% of respondents to a PwC survey describe their financial situation as strained.

The progression from ad targeting to web browser cookies to connected IDs helps to understand advancements in Yahoo's ad-targeting strategy and recent announcement around its Snowflake integration.

Inventors at Microsoft in a U.S. patent describe a "foldable display device," but it looks very much like a mobile phone.

New Street Research found Google continues to lead in use for search but lags in AI use, and more males than females ask AI chatbots for help when trying to determine what to purchase.

"Bing Generative Search goes beyond simply finding an answer," Microsoft wrote in a blog post. "Instead, it understands the search query, reviews millions of sources of information, dynamically matches content, and generates search results on the fly."