Cookie stealing has become a problem in the digital ad industry - as have the attempts to prevent it. So why are advertisers and app developers still using them?

Google DeepMind on Wednesday detailed two speech-generation technologies that allow advertisers to create an audio conversation with more than one voice by uploading written documents.

Forget chatbots when it comes to researching and buying holiday gifts. Data released Tuesday shows why Amazon has become the most popular destination for U.S. consumers, even compared to Google.

Google has created all types of technology for AI-supported images, text, audio and video. Now one independent agency is using LLMs to create precise SEO and ad copy within seconds.

How do you update something as powerful and influential as the 1991 tagline "Maybe It's Maybelline" to use globally in 2024?

Consumer attention is difficult to capture, but emotional storytelling - rather than rational approaches to advertising - can dramatically drive brand growth and success.

Experian plans to add support for IPv6 in its Digital Graph and phone-based unique identifiers for individuals (UID2s) to improve customer data tracking and targeting for marketers.

Students have a wish list to fulfill. Amazon's new branded series exclusively running on YouTube will ensure it is completed, providing students with essential learning supplies and resources.

Apple Intelligence is not available to the public, but a new report claims some at the company believe its AI lags at least two years behind industry leaders. Internal studies at Apple show just how much ground Apple Intelligence needs to make up to reach ChatGPT's level, according to Mark Gurman, Bloomberg columnist.

Advertisers working with audio believe measurement tools and innovative applications related to AI are failing to live up to their potential for podcasting, radio and streaming.