by Laurie Sullivan on Feb 27, 10:00 PM
Some have called Mike Grehan a visionary. Others think of him as a search guru. As a teenager, he just wanted to play music in a band.
by Laurie Sullivan on Feb 25, 4:53 PM
Meta reportedly disbanded a group of more than 300 employees working on operating systems for its virtual and augmented reality devices, The Information reports.
by Laurie Sullivan on Feb 24, 9:50 AM
Google Ads is rolling out Enhanced Conversions for Leads, an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information already captured in the leads to measure conversions.
by Laurie Sullivan on Feb 23, 3:06 PM
Roku on Wednesday released an Advertising Watermark that integrates with its operating system to automatically verify publisher ad requests and impressions so that advertisers know they are reaching genuine Roku users. The technology is free.
by Laurie Sullivan on Feb 22, 12:00 AM
Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship with a new brand, despite the proliferation of consumer choice.
by Laurie Sullivan on Feb 21, 9:16 AM
Beer has accounted for nearly 8% of the more than $1.7 billion spent on Super Bowl ad slots in the last five years and AB InBev, the top spender, has advertised seven brands during the past five years, according to MediaRadar.
by Laurie Sullivan on Feb 18, 2:36 PM
Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant messaging.
by Laurie Sullivan on Feb 17, 1:51 PM
Many marketers think Google's move to limit tracking on smartphones running Android is a promising move to protect consumer data. Others say it's taking too long to make the change.
by Laurie Sullivan on Feb 16, 2:52 PM
The partnership gives Tinuiti clients early access to Reddit tools, teams and resources, and an opportunity to test the platform's newest advertising products -- especially those geared toward performance marketing.
by Laurie Sullivan on Feb 15, 12:23 PM
QR codes made news after a viewing surge to Coinbase's QR code ad forced the company to throttle its site traffic. But marketers now are being warned of security risks.