It's impossible to predict the path of technology, but many have come close. As the year comes to a close, here are some predictions related to search, performance and more. Not my predictions, but from your peers.
California, Colorado, Connecticut, Virginia and Utah will take on new data-protection laws that apply to collection and processing of personal information.
YouTube's annual list of ads that performed best on its platform includes tech companies Amazon and Apple and streamers HBO Max and Netflix reaching the top 10 for global and U.S. campaigns.
Bill Stratton, Snowflake's head of media, entertainment and advertising, says the term "cleanroom" does not describe how data is shared in a privacy-compliant way. That may change in 2023.
As traditional and paid-media costs rise, SEO in particular has become the marketing channel to offer business insights across digital channels, including CTV, content, paid search, email and display.
Google Sign-in Pop-Up Protection will help hide pop-ups on non-Google websites in Google's apps and extensions. Users downloading or updating the DuckDuckGo apps or Firefox, Chrome, Brave, or Microsoft Edge extensions will no longer see these pop-ups.
Instagram and embedded tech on the sweater make it possible to see data about the devastating fires that impacted Spain in 2022. The data comes from the Spanish Ministry for the Ecological Transition and the EFFI and was gathered from Jan. 1-Nov. 1, 2022.
Bill Gates voiced his opinion on the recent string of changes Elon Musk made to his newly acquired social network.
Super Coffee CEO Jimmy DeCicco wanted to turn the company into a $100 million ecommerce business. "In January, we would spend to fill the funnel," he said, referring to the company's annual ad budget. The company has now shifted its D2C business to exclusively on Amazon.
Marin Software recently reintroduced the company and its platform as MarinOne -- one place from which marketers can manage services such as LinkedIn accounts, Google Ads, display ads and native advertising.