Brian Wieser now estimates ad spending will expand 9.0% this year, excluding political advertising - more than twice the 4.3% expansion he forecast when he first benchmarked 2024's outlook in … Read the full story by Joe Mandese

Rejecting arguments that a TikTok ban violates the First Amendment, a federal appellate panel on Friday upheld a law that will result in a nationwide prohibition unless its parent company, … Read the full story by Wendy Davis

Remember "Think Different"? This Jaguar campaign decapitates adverbs in a similar Apple-onian way: "Live vivid," for instance. Read the full story by Barbara Lippert

After confirming on Monday that it was in discussions regarding a potential bid, on Thursday the company issued a terse statement indicating its decision not to. Read the full story by Steve McClellan

As Meta builds out its Advantage+ ad tools suite, it wants advertisers to understand its processes and AI use in campaigns - specifically its "Andromeda" ad retrieval system, which it … Read the full story by Colin Kirkland

Coors Light-branded bows contain the key to the gift itself: a QR code that leads recipient to a surprise bundle of branded merch. Read the full story by Teresa Buyikian

Donald Trump was the hero of New York, having just fixed the beloved Wollman ice skating rink, which had been languishing in government contracting hell for six years. Thirteen million … Read the full story by Jon Bond

Meta has now made it possible for Threads users to follow people from other fediverse servers who have interacted with their posts on the up-and-coming microblogging app. Read the full story by Colin Kirkland

The average American subscribes to two streaming services, spending about $42 a month. Read the full story by Robert Williams

A new hard-boiled crime series set in the insular world of maple syrup production in Quebec emerges as one of the best new shows of 2024. Read the full story by Adam Buckman

The suit claims that Target's board focused only on activist groups' calls for DEI and overlooked potential negative responses to the Pride campaign in May 2023. Read the full story by Tanya Gazdik

For the second consecutive year - and the third time in 11 years - ANA members picked "AI" as their word of the year. "Personalization" ranked No. 2 for 2024. Read the full story by Joe Mandese