June 11 - 12, 2020
Virtual Event

The Media Stress Test

As if the media industry didn’t have enough stress… . The Covid-19 crisis saw demand for informative content mushroom as quickly as many advertisers jammed the brakes. With traffic way up and advertising support, with events canceled, with anxious consumers tightening purse strings, every major revenue stream was stress tested as never before.

At the Publishing Insider Summit we explore the quick pivot all media have taken.

  • How did publishers rethink their business models?
  • How have sales teams managed the ad revenue stream?
  • How has revenue diversification helped or hurt in this crisis? Was this a time to invest in new product rather than cut?
  • How did publishers capitalize on the WFH boom in video?
  • And what will be the lasting impact on everyone’s future business outlook?

Even as the crisis continues, MediaPost’s (Virtual) Publishing Insider Summit brings leading publishing executives together for a first take on effectively surviving the crisis.

Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost



Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

Publishing Insider Summit 2020 Attendees Include

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Agenda

Thursday, 06/11

Day 1 - Media’s Biggest Stress Test
12:30 PM
Opening Remarks
Opening Remarks – Media Crisis Squared
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:40 PM
Keynote Q&A
Interviewee
Catherine Levene, President, Chief Digital Officer, Meredith National Media Group 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
1:05 PM
Sponsor Spotlight
1:15 PM
Panel: The Ultimate Business Models Stress Test
Already struggling against the ongoing pressures of sustaining profitability under digital pressures, the Covid-19 epidemic only made matters worse for most media companies. We pair senior execs from a legacy brand with a digital native media powerhouse to explore how their businesses are experiencing and responding to the crisis. Where were costs cut, staffing adjusted, events reconsidered, inventory adjusted? And were there any opportunities for growth during this radical shift in unprecedented crisis? And what will likely xchange for good?
Panelist
Craig Kostelic, Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions, Condé Nast, The Food Innovation Group 
1:45 PM
Sponsor Spotlight
2:00 PM
Roundtables

Business Strategy in a Crisis - Eric Myers, President, Belo & Co. 
Rethinking Events - Dea Lawrence, CMO, Variety
Managing Remote Editorial Staff

Friday, 06/12

Day 2 - The Advertising and Product Shuffle
12:30 PM
Keynote Q&A – Product Development on Steroids

One upside of the current crisis has been an accelerated pace of media product development. Corners were cut, previous roadblocks overrun. How did this crisis become the mother of invention? And what will it teach us about what is possible going forward?

12:50 PM
Presentation: What happened to Podcasting?
Presenter
Charlie Kammerer, Chief Revenue Officer, The Slate Group 
1:15 PM
Sponsor Spotlight
1:25 PM
Panel: Traffic Up, Revenue Down: Rethinking Ad Inventory
From dynamically created email to customized site experiences to more segmented marketing offers one of the best ways to monetize your first party data is by personalizing every touchpoint. But when is the one-to-one approach - in messaging, content, even advertising, worth the lift?
PanelistS
Jeff Lustig, Manager, Programmatic Operations, News Corp|NewsIQ 
Melanie Winer, VP of Media Strategy & Client Success, Insider 
1:45 PM
Sponsor Spotlight
2:00 PM
Roundtables

Ad Sales in Crisis Mode
The Video Opportunity
Podcasting: New Lessons Learned

Featured Speakers

Craig Kostelic

Condé Nast, The Food Innovation Group
Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions

Catherine Levene

Meredith National Media Group
President, Chief Digital Officer

Jeff Lustig

News Corp|NewsIQ
Manager, Programmatic Operations

Melanie Winer

Insider
VP of Media Strategy & Client Success

Charlie Kammerer

The Slate Group
Chief Revenue Officer

Steve Smith

MediaPost
VP, Editorial Director, Events

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Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.