February 21 - 24, 2024
Bonita Springs, FL

Green Shoot Hunting: The Next Media Growth Plan

The media winter may be thawing. As ad spend ekes back. As political media spend, and traffic pour in. As a cut-back, spun-out, shuttered, and consolidated landscape of companies drill in to serving their niches more efficiently. This year may bring a return to growth for many publishers, but how have changed conditions, internal and external to media, retooled the strategies for growth?

Is consolidation and rollups of niche brands still viable after ad declines? Has fragmentation in streaming video and audio peaked, and are profitable models clearer? How will content and commerce models fare against shoppable video from every social platform and declining retail sales growth? And where are the ad sales opportunities emerging from this returning media spend?

We will explore:

- Media business portfolios for 2024
- Video revenue opportunities across platforms
- AI as innovation, not automation
- Ad sales strategies for a thawing market
- New forms of e-commerce for publishers
- Is social still monetizable?
- Custom content and media brands

For over a decade the MediaPost Publishing Insider Summit has followed a single remit: follow the money. What business models and revenue streams can make media sustainable? This year we look for the green shoots of growth opportunities after the media thaw.





Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost



Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

Previous Publishing Insider Summit Attendees

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Agenda

Wednesday, 02/21

6:30 PM
6:30 PM ET
Welcome Cocktails

Thursday, 02/22

9:35 AM
9:35 AM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM
9:45 AM ET
Keynote:
Keynote
Athan Stephanopoulos, EVP and Chief Digital Officer, CNN Worldwide 
10:40 AM
10:40 AM ET
Panel: Sailing Into Headwinds: Go To Market: Ad Sales Tactics for 2024
Media spend is turning around...slowly. But how are sales teams meeting a tough retail sales environment where brands demand breakthrough formats, efficiency, and accountability? What products and promises are resonating in this market? Where are the unexpected opportunities?
10:45 AM
10:45 AM ET
Sponsor Spotlight and Break
11:15 AM
11:15 AM ET
Case Study: RMNs, Co-Branding and More: Rethinking E-Comm Partnerships
Publishers are getting in deeper with retailers on multiple fronts - affiliate relationships and even ad extensions for the new generation of Retail Media Networks. How does this work?
11:40 AM
11:40 AM ET
Panel: Green Shoot Hunting Remixing the Revenue Recipe for 2024
Let's make this simple. After ad declines, shrunken staff, subscription fatigue, and the collapse of social platform distribution, where do media business strategists look for growth? Is this media winter set to thaw, and green shoots to be found? In new pockets of ad and marketing spend? In subscription niches? In deeper e-comm partnerships? Streaming? Where should publishers be investing for growth now?
12:00 PM
12:00 PM ET
Roundtable: What Does the Revenue Portfolio Look Like Now?
12:00 PM
12:00 PM ET
Roundtable: Go To Market: Innovating the Ad/Marketing Mix
12:00 PM
12:00 PM ET
Roundtable: Next-Stage E-Comm Relationships
1:00 PM
1:00 PM ET
Lunch
2:00 PM
2:00 PM ET
6:30 PM
6:30 PM ET
Cocktail Party
6:30 PM
6:30 PM ET
Cocktail Party
7:30 PM
7:30 PM ET
Dinner

Friday, 02/23

9:35 AM
9:35 AM ET
Notes from Emcee
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM
9:40 AM ET
Keynote
10:10 AM
10:10 AM ET
Panel: Rethinking Video Monetization
From shoppable video everywhere to Reels to CTV partnerships, video is the coin of the realm. But how do publishers parse, distribute and monetize sight, sound, and motion across so many opportunities?
10:40 AM
10:40 AM ET
Sponsor Spotlight and Break
11:10 AM
11:10 AM ET
Case Study: Making Social Monetize...No, Really
Social platforms are no longer the traffic drivers they once were. But as they open up e-shops, offer more multimedia and live streaming, how have the opportunities for media companies opened up?
11:35 AM
11:35 AM ET
Panel: After the "Content Studio": New Approaches to Custom Publishing
Content marketing is still as hot as ever, and traditional publishers bring data, content and audiences that are uniquely positioned to capitalize on it. But are the in-house "agency" and "studio" models still viable? Or does it make more sense (and cents) to bring custom content work closer to the core media brands, talent and production that are the real value-add over standalone agencies?
12:00 PM
12:00 PM ET
Roundtable: Rethinking Video Monetization
12:00 PM
12:00 PM ET
Roundtable: Monetizing Social
12:00 PM
12:00 PM ET
Roundtable: After the Content Studio
2:00 PM
2:00 PM ET
7:30 PM
7:30 PM ET
Dinner

Saturday, 02/24

9:00 AM
9:00 AM ET
Panel: Not Automation, But Innovation: That Other AI Panel
Beyond the pearl-clutching over robot journalism, there are less obvious, perhaps more profound ways in which the AI revolution will touch media business models. From greater efficiencies and performance in your ad-tech stack to individualized buyers' guides, personalized content experiences to sales tools, Let's explore the ways publishers are hoping to innovate not just automate with the emerging tech.
9:30 AM
9:30 AM ET
Case Study: Room at the Top? Is Podcasting Just a Hits Business or a Business?
10:00 AM
10:00 AM ET
Panel: Are Newsletters a Model or a Medium?
What are the viable economics of a newsletter-centric media brand? Is the inbox as the new breed of journalist-led media are using it really scalable?
10:30 AM
10:30 AM ET
Summit Concludes

Speakers

Steve Smith

MediaPost
VP, Editorial Director, Events

Athan Stephanopoulos

CNN Worldwide
EVP and Chief Digital Officer

Lillian Xu

Vox Media
Executive Director, Audio Business

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Venue

Hyatt Regency Coconut Point Resort And Spa
5001 Coconut Rd,
Bonita Springs, Florida, 34134

Create lifetime memories at our tropical resort hotel in Bonita Springs, near the beautiful beaches and attractions of Naples, Florida. From family retreats to romantic escapes, our luxury resort offers endless excitement in a beautiful setting.
Booking your Room at Hyatt Regency Coconut Point Resort
To secure a room for MediaPost's Publishing Insider Summit event, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.
 
To book your discounted room at Hyatt Regency Coconut Point Resort and Spa, go to:
https://www.hyatt.com/shop/rooms/naprn?location=Hyatt%20Regency%20Coconut%20Point%20Resort%20and%20Spa&checkinDate=2024-02-21&checkoutDate=2024-02-24&rooms=1&adults=1&kids=0&corp_id=G-BMPC%2FLINK%202

Please make sure to select the correct dates, Wed Feb 24 - Sat Feb 24 on the reservation page.


This discounted room block will EXPIRE on FRIDAY, 1/19/23!!

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Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.