Keynote: Culture Is The New KPI: Condé Builds a Multiverse
Having conquered the omnichannel video revolution with hundreds of series and pilots across eleven countries, how is a 130-year-old magazine publisher leaning into the next big thing? Deborah Brett discusses how its real-world Vogue World concept will serve as a template for Conde Nast in the multiverse and leveraging cultural connections between its consumers and brands.
Deborah Brett, Global Chief Business Officer, Digital, Condé Nast
The New Audience Monetization Equation: Charting In Headwinds
As ad budgets shrink from economic uncertainty, what is the ad and audience monetization strategy now? Publishers are aiming for higher value niche audiences, new media channels, and ad products that leverage their first party data and higher quality environments to maintain growth against headwinds. But how do the emerging models add up to more than the sum of their parts? What does an integrated ad revenue model look like? Let's discuss.
Case Study: The New Content+Commerce Equation: Full-Funnel Performance
In marrying the CNET brand with its performance marketing platform two years ago, Red Ventures started building a full-funnel approach to the content+commerce equation. Kerri Mason explains what the company has learned about the new arts of audience priming, using content to drive upper-funnel discovery, and creating a holistic marketing environment that serves a range of KPIs for both ad clients and affiliate revenue.
Case Study: Triggering Kindness in the AI Neighborhood
Can generative AI make us better neighbors…and a stronger neighborhood platform? The local connections publisher NextDoor is offering members AI-powered writing tools that nudges them with a Kindness Reminder to help make the online environment more supportive and positive. Head of AI Qi He discusses how the publisher is crafting user-facing tools to drive better online experiences and what they have learned along the way.
Keynote: Fixing the Web: Building Intent-Targeted Ads That Help People
Ad targeting on the internet is broken – and it's breaking the internet. Cookie targeting is bad / getting worse, as more ad dollars chase fewer people. Android users cost four times more than iOS, and over half the population can’t be targeted, period. How can publishers leverage their first-party data and content to target consumer intent, deliver 100% of intended audience and even help rather than annoy their readers?
With more than twenty billion video views a month on social, what is TheSoul learning about migrating some of its most successful digital brands to OTT/CTV? About cutting the best deals with OTT platforms, how much do content providers need and what does and doesn't translate from social to CTV?
Panel: From Digital Video to CTV: Does Streaming Have a Strategy?
How can video everywhere work as a business for publishers new and old as IP migrates across screens and into TV experiences? Our panel explores the content and business models that are working for media brands as they work with a broader range of platforms.
Q&A: Portfolio Management: Making Penske More Than The Sum of Its Parts
Penske Media Group has executed one of the most ambitious and diversified media acquisition strategies in the industry. From WWD to Dick Clark Productions, Art News to She Media, how does PMG make business sense from such a wide collection of brands working across so many niches, channels, audiences? The company's revenue strategist shares what they have learned about the gentle art of amortizing centralized resources vs. letting each brand grow on its own terms. How are tech, direct and programmatic ad sales, e-comm and marketing organized to add up to more than the sum of the parts? And what does Penske look for in bringing even more brands into the family?
Tujague's - 429 Decatur St, New Orleans (7:15pm SHARP shuttle or 10-minute walk from hotel)
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Case Study: First-Party Data…Like You Mean It: theSkimm
The latest hot topic in publishing? Diving deeper into newsletter niches and leveraging more first-party data. Since disrupting the media landscape over a decade ago, theSkimm has fundamentally changed the way Millennial women consume news and make decisions. From the start, theSkimm created a line of communication with this audience, building trust and loyalty to hear directly from them. CRO Mary Murko shares what theSkimm has learned through its recent State of Women report and how the brand leverages their unique approach to help partners speak to, and better engage with, women through its newly launched in-house agency, SKM Lab.
With so many unknown and fast-moving pieces involved in AI/ML’s impact on media, companies need a strategy for building a strategy. Major players like Trusted Media Brands have created internal task forces for tackling problems. Who needs to be included, around what topics, with what immediate and long-term goals? And how can the learnings get democratized throughout an organization? Emily shares TMB’s task force model.
Panel: Solution or Scourge?: Generative AI and Media Business Models - Discuss
Traditional search intersects publisher traffic, ad, and affiliate revenue so deeply that any shift in the query and results models are bound to reverberate into the media business models. But how, where, and to what good and bad ends? And how are publishers themselves researching and testing ways that they can harness AI to better serve advertisers and readers?
Estee Cross, Vice President, Head of National Sales, USA TODAY Network
New Orleans has been built on a musical legacy equal parts traditional and improvisational — and now, Kimpton Hotel Fontenot is taking a page from that songbook by riffing on the standard Crescent City hotel, creating something contemporary and new. But it still embodies the NOLA spirit and honors the area’s over-the-top style with a few surprises, including the magnificent Peacock Room, an ornate gathering spot filled with a menagerie of prints and patterns. Expect five-star service that’s anything but stuffy, chic design mixed with playful touches, food and drink that satisfies the soul, and an atmosphere that has the chops to impress locals and visitors alike.
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