Stream, Shop, Subscribe: Finding Media's Growth Centers

Even as the ad economy bounces back aggressively, most publishers are looking beyond pent-up demand for a truly sustainable and resilient revenue mix. Video, e-commerce and paid content drove most of the recent growth because they represent secular trends of media use, customer journeys and DTC exchanges of value.

At the annual Fall edition of MediaPost’s Publishing Insider Summit we focus on these three areas of sustained growth for media with specific questions. What does a truly integrated portfolio of advertising, DTC and e-comm revenue streams look like? How can publishers playing in the lucrative streaming video game win at discovery and audience development? What lies beyond affiliate links and buying guides for tapping the great e-commerce flow? And how can the more diversified media revenue plan add up to more than the sum of its parts?

We will explore:

Building video audiences amidst the clutter
Ad sales strategies for 2022
E-comm revenue beyond affiliate links
Balancing advertising and DTC revenue streams
New strategies for monetizing social reach?
Social video beyond YouTube

Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost

Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

Stay Informed

Sunday, 10/17

6:30 PM

Welcome Cocktails

Monday, 10/18

10:00 AM

Opening Remarks

10:10 AM

Keynote

10:45 AM

Panel: Beyond the Banner: Building the Next Revenue Portfolio

Publishers may be capturing the post-pandemic digital advertising sugar-rush, but big and small media moguls know that sustainable media businesses are looking beyond selling space. Whether it is branded media, e-commerce, licensing, events or subscriptions. We ask our panel of publishers to share not only their revenue portfolios for 2022 but how they integrate, staff and find synergies among these disparate revenue streams to build a while business plan that is more than the sum of its parts.

Panelist: Ken Shapiro, Chief Revenue Officer, Fandom

11:25 AM

Case Study: Content and Commerce 2.0

11:45 AM

Roundtables

For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!

11:45 AM

Roundtable: Sellers' Market: Ad Sales Strategies for 2022 - ONLINE

It's us vs. the oligopoly. What is the plan. Media sales teams share their come-to-market strategies for divvying up what Google, Facebook and Amazon leave behind, and perhaps even steal some share.

2:00 PM

IN-Person Afternoon Activities

Golf at Hermitage Course

Historic Nashville City Walking Tour

6:30 PM

Cocktail Party

7:30 PM

Dinner Reception

Tuesday, 10/19

10:00 AM

Welcome Back and Publisher Survey Results

10:10 AM

Keynote

10:45 AM

Panel: Don't Touch That Dial!: Building OTT Audiences

SVOD, AVOD, CTV, TikTok, Mobile, and more offer publishers with an explosion of video distribution opportunities...and black holes. But how do media companies build audiences on the infinite grids of OTT How are they leveraging their other touchpoints to drive awareness? Should you be ready to invest in paid media on the target platform, or are there more affordable alternatives? Their existing audiences? Email, organic social, other video channels? What role does program frequency, length, dayparting play in creating loyalty and viewing habits? And what does success and scale look like in such a fragmented environment?

PanelistS: Seth Ladetsky, Senior Vice President, Client Partnerships and Head of Digital Sales Strategy, Turner Sports; Eric Svenson, VP of Marketing, Newsy

11:25 AM

Case Study: Beyond YouTube: Monetizing the Other Social Platforms

11:45 AM

Roundtables

11:45 AM

Roundtable: Monetizing Social Ver. 2.0 - OLNINE

Can the oligopoly and emerging social channels really be harnessed by publishers to serve rather than scrape revenue? Let's discuss how media companies are using their social reach to build brands, expand audience for themselves and their advertisers, and deepen audience relations. What does a revenue-driven social strategy look like now?

2:00 PM

IN-Person Afternoon Activities

Bourbon Distillery Tour & Tasting

Museum Hop - Jonny Cash & RCA Museums

6:30 PM

Cocktail Party

7:30 PM

Dinner Reception

Monday 2 p.m.

Golf at Hermitage Course

The President’s Reserve, designed by architect Denis Griffiths (designer Atlanta’s Chateau Élan Resort Courses), trails through 300 acres of natural Tennessee wetlands and along the banks of the beautiful Cumberland River.

Playing up to 7200 yards, The President’s Reserve can offer any golfer as much challenge as one might desire, yet be a pleasurable golfing experience for even the occasional golfer. The President’s Reserve has been recognized by Golf Digest Magazine as one of the TOP 10 in Tennessee.

Monday 2 p.m.

Historic Nashville City Walking Tour

Johnny Cash, Patsy Cline, Hank Williams, Dolly Parton, Keith Urban, Elvis Presley, Willie Nelson and Tom Ryman are just a few of the people who have made their mark on the historical city of Nashville. On this tour you'll learn about the people and places that helped make this town "Music City". You won't want to miss this FUN and INFORMATIVE Tour!

Tuesday 2 p.m.

Bourbon Distillery Tour & Tasting

Enjoy a tour and tasting experience as you learn the extraordinary true story of Nelson's Green Brier Distillery, beginning aboard a German passenger ship bound for America in 1850.

Home of the Original Tennessee Whiskey and the award-winning Belle Meade Bourbon, Nelson's Green Brier Distillery is Nashville's most historic distillery.

Tuesday 2 p.m.

Museum Hop - Jonny Cash & RCA Museums

Honoring the life and memory of the “Man in Black,” the Johnny Cash Museum features a wide collection of artifacts and memorabilia related to the career of this legendary performer. The exhibits highlight various periods in his life, such as his stint in the Air Force and marriage to June Carter.

The museum, which opened in April 2013, boasts the world's largest collection of Johnny Cash artifacts and memorabilia, including films, handwritten notes and letters penned by Cash himself along with more than 25 costumes made famous during the music legend's career.

What people are saying about this event

"This Publishing Insider Summit is one of the best conferences I've been to. Stellar lineup of speakers and great topics, just the right number of attendees, and the 1/2 day content with the afternoons free for activities was a huge win. It's not just the right amount of vendors but the right type. And the limited sponsors/vendors also was very welcomed."

- Evan Adlman, SVP, Enterprise Sales, Conde Nast

"The Publishing Insider Summit was a great three days of learning and networking. Everything was first class."

- Marcus Witte, Vice President, Integrated Media, Source Media

"I really enjoyed the intimate nature of this event - especially the ratio of publishers to potential partners. The breakout sessions and ability to network and discuss industry issues was invaluable. MediaPost does a great job of attracting relevant solutions providers to explore potential business opportunities together. This event is a great mix of content/education and fun networking events. I highly recommend attending."

- Bill Condon, Senior Director, Ad Integration & Partnerships, ESPN

"Very enlightening and well worth the time. Interesting to meet with and see what other media companies are doing."

- Rory McCafferty, SVP, Digital, The Hill

"As I was flying home from MediaPost’s Publishing Insider Summit, I was thinking that it was one of the best networking and educational/best practices sharing events that I’ve attended in many years. We’re already having follow up conversations with several sponsors from the event, and it was also great to meet a couple key partners we’ve been working with for several years. Thank you for producing such an intimate and insightful event."

- Tom Sly, VP Revenue, National Media, The E.W. Scripps Company

"I recently attended my first Publishing Insider Summit and I absolutely loved it. From the moment I walked through the doors, I was met with meaningful conversations and connections from within the publishing world! MediaPost’s intimate forum offers an impactful setting to learn from peers and talk through both the challenges we’re facing and successes we’re capitalizing on as the media landscape continues to shift. Already looking forward to the next event!"

- Tammy Abraham, VP, Corporate Partnerships, National Geographic

"I've been to Digidays, iMedia summits, and other similar events and enjoyed the size and content of this event in particular. It was an overall nice mix of conference sessions and afternoon activities that were great for having more casual, candid conversations. It forced folks that may not have otherwise hung out together after the morning events to do so. Really great event."

- Tim Trevathan, SVP, Publisher Solutions, Defy Media

"I am really impressed with the level of talent that you obtain for speakers and panelists for this event. This was my second Summit, and I have now partnered with several vendors that I have met at MediaPost's Publishing Insider Summit."

- Eric Myers, President, Belo Media Group

"I recently attended my first Publishing Insider Summit and I absolutely loved it. From the moment I walked through the doors, I was met with meaningful conversations and connections from within the publishing world! MediaPost's intimate forum offers an impactful setting to learn from peers and talk through both the challenges we're facing and successes we're capitalizing on as the media landscape continues to shift. Already looking forward to the next event!"

- Tammy Abraham, P, Corporate Partnerships, National Geographic

"The MediaPost Publisher Insider Summit was the perfect balance of content, networking and activity. The content was engaging, the networking was meaningful and the activities were top notch. Came away with new learnings, new relationships and great follow ups. Will definitely be back for future MediaPost events."

- Will Won, Director, Revenue Intelligence, Vox Media

"I really enjoyed this event, from both a personal and most importantly business perspective. It was run to perfection!"

- Paul Schneider, Senior Director, Partnerships, Digital Remedy

"The format and venue of the MediaPost Publishing Summit really fostered a spirit of collegiality among the conference attendees. As a publisher, I was able to very efficiently learn about new vendor offerings as well as best practices from other publishers. I highly recommend the experience."

- Patrick McCann, Vice President, Data Science, CafeMedia

"MediaPost's Publishing Insider Summit was an exceptional gathering of high quality executives that allowed for in-depth sharing of knowledge and experiences."

- Jeff Clark, VP Audience & Analytics, Postmedia

"MediaPost's Publishing Insider Summit provided the perfect meeting-ground for publishers, agencies and advertisers to connect openly, candidly and effectively. The summit provided a great launching pad for my new responsibilities as the Digital Revenue lead at Discovery, and I'm looking forward to applying some key learnings and connecting with great vendors who attended the summit."

- Enrique Montoya, VP, Digital Revenue & Ad Sales Marketing, Discovery Networks

"MediaPost turned out to be one of the most effective and enjoyable summits I've ever participated in."

- Gustav von Sydow, CEO, Burt

"I was incredibly impressed and satisfied with the event. The intimacy ensured the chance to have valid and valuable discussion with peers and prospects. I've already used new knowledge I gained at the event to my benefit in a business meeting back in the city."

- Rich Reiter, Business Development Director - Digital, Corbis Images

"Great format to exchange ideas and have open collaboration conversations!"

- Leandro Margulis, VP Partnerships Americas, Cint

"I was very impressed with the content and overall experience at the Publishing Insider Summit. The networking opportunities were very good, with the event set up in a highly collaborative format, which was great."

- Andy Sullivan, VP Business Development and Growth, Al Jazeera

"One of the top summits in our industry."

- Doug Harbrecht, Director of Digital Media, Kiplinger

Virgin Hotel
1 Music Square W
Nashville, Tennessee, 37203

Boutique Hotel in Downtown Nashville

And your place in Music City…

Nashville is legendary for food, fun, and more amazing music than you can possibly imagine. Just a few minutes away from downtown Nashville, Virgin Hotels Nashville is located right on historic Music Row and is steps away from the Gulch, Broadway, and Belmont & Vanderbilt University. Whether you’re looking to shop, listen to live music, catch a game at Bridgestone Arena, or stroll through the Midtown area, Virgin Hotels Nashville is the perfect destination for your getaway in Music City.

We’ve reimagined not only what a boutique hotel can look like, but what it can do. Combined with Virgin’s unrelenting dedication to the consumer, we’re ushering in a new standard for hospitality and heartfelt service amongst hotels. Expect a modern, personalized experience with all the trimmings of Southern charm – and we’re just getting started.

Virgin Hotel Nashville

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Stream, Shop, Subscribe: Finding Media's Growth Centers

Register for this event

Stay Informed

Event Sponsors

Agenda

Sunday, 10/17

Monday, 10/18

Tuesday, 10/19

Sunday, 10/17

Monday, 10/18

Tuesday, 10/19

Speakers

Seth Ladetsky

Ken Shapiro

Eric Svenson

Activities

Monday, 10/18

Tuesday, 10/19

Monday 2 p.m.

Golf at Hermitage Course

Monday 2 p.m.

Historic Nashville City Walking Tour

Tuesday 2 p.m.

Bourbon Distillery Tour & Tasting

Tuesday 2 p.m.

Museum Hop - Jonny Cash & RCA Museums

What people are saying about this event

"The Publishing Insider Summit was a great three days of learning and networking. Everything was first class."

"Very enlightening and well worth the time. Interesting to meet with and see what other media companies are doing."

"I am really impressed with the level of talent that you obtain for speakers and panelists for this event. This was my second Summit, and I have now partnered with several vendors that I have met at MediaPost's Publishing Insider Summit."

"I really enjoyed this event, from both a personal and most importantly business perspective. It was run to perfection!"

"The format and venue of the MediaPost Publishing Summit really fostered a spirit of collegiality among the conference attendees. As a publisher, I was able to very efficiently learn about new vendor offerings as well as best practices from other publishers. I highly recommend the experience."

"MediaPost's Publishing Insider Summit was an exceptional gathering of high quality executives that allowed for in-depth sharing of knowledge and experiences."

"MediaPost turned out to be one of the most effective and enjoyable summits I've ever participated in."

"I was incredibly impressed and satisfied with the event. The intimacy ensured the chance to have valid and valuable discussion with peers and prospects. I've already used new knowledge I gained at the event to my benefit in a business meeting back in the city."

"Great format to exchange ideas and have open collaboration conversations!"

"I was very impressed with the content and overall experience at the Publishing Insider Summit. The networking opportunities were very good, with the event set up in a highly collaborative format, which was great."

"One of the top summits in our industry."

Venue

Contact Us

Quality Pledge