October 2 - 5, 2019
Austin, TX

Event Sponsors

Agenda

Wednesday, 10/02

6:30 PM
Welcome Cocktail Reception at the Chive Headquarters
The Chive Headquarters (right next to LINE Hotel); 98 San Jacinto Blvd

Thursday, 10/03

7:45 AM
Registration & Breakfast
Onyx Ballroom
8:00 AM
One on One Meetings
Meet in Onyx Ballroom Foyer
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:30 AM
Sponsor Breakfast Presentation
Onyx Ballroom
Day 1 - Engagement is the New Scale

How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?

9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote Q&A: The New Media Polyglot: G/O Media’s Business Battle Plan

Digital native media brands are clustering quickly into new media mini-conglomerates like Vox, Bustle and Group Nine. G/O media’s play joins Gizmodo, The Onion, Jalopnik, Kataku, The Root, Jezebel and Deadspin, among others. But how do such diverse properties, with discrete audiences and operational cultures really come together in a whole that is greater than the sum of its parts? How do you manage costs? Create a coherent, competitive value prop for advertisers? A pioneer of bringing legacy media into the digital era, Jim Spanfeller explains the viable path forward for this emerging polyglot media model.

Interviewee
Jim Spanfeller, Chief Executive Officer, G/O Media 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM
Panel: What is Engagement Now?
Impressions and eyeballs are so 2012. As publishers look beyond shallow scale they promise the market "engagement" as a better measure of media's value to advertisers and partners and as a counterpoint to the oligopoly. But what does that mean? How are publishers beginning to market a more "audience-centric" approach. How is it being gauged? Differentiated from the platforms and competitors? What is engagement now, anyway?
Moderator
Mike Grisko, CFO, Chive Media Group & Atmosphere 
PanelistS
Annie Granatstein, Head of WP BrandStudio, The Washington Post 
Pete Jacobs, Vice President, Integrated & Content Marketing, Digital Trends 
Nick Johnson, Head of Advertising, McClatchy 
Brian Szejka, Publisher, Rolling Stone 
10:30 AM
Coffee and Networking Break
10:45 AM
Presentation: Streaming A Sustainable Future
Leveraging a long print legacy into a new fragmented network of always-on video screens challenges most magazine brands. Future’s PC Gaming Show execution at E3 demonstrates how to succeed in this space by leveraging everything from live video game network Twitch to Facebook Live and VOD. CRO Luke Edson explores how they scale video into a business via managing cost, ramping production values, synchronizing distribution and publicity and building franchises that last.
Presenter
Luke Edson, CRO, Future plc 
11:15 AM
Panel: What is a Data-Driven Publisher?
Easier said than done. What does it really mean when a media company puts data at its center. To ad sales? To product development? To audience development? To editorial?
Moderator
Scotty Reiss, Founder, A Girl's Guide To Cars 
PanelistS
Nicholas Butterworth, Chief Technology & Product Officer, Refinery29 
Chris Park, Director, Revenue Operations, Cheddar Inc. 
Melanie Winer, VP, Media Strategy and Client Success, Insider 
12:00 PM
Roundtables

What is Engagement Now - John Resig, President/Co-Founder, Chive Media
The Data-Driven Publisher - Melanie Winer, VP of Media Strategy and Client Success, Insider
Building Video Franchises - Luke Edson, CRO, Future plc

12:45 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Onyx Ballroom
Cruise on Lake Austin
Golf at Barton Creek: Fazio Canyons Course
Brewery Tour
6:30 PM
Cocktail Party at Ellis Bar
Ellis Bar (street-level bar located directly across from LINE Hotel)
7:30 PM
Dinner Reception at Cooper's BBQ
Cooper's Old Time Pit BBQ (1 block from LINE Hotel); 217 Congress Ave - Vegetarian friendly!

Friday, 10/04

7:45 AM
Registration & Breakfast
Onyx Ballroom
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:30 AM
Sponsor Breakfast Presentation
Day 2 - Post-Impression Advertising

As advertisers demand results, impact, outcomes, we explore how publishers are rethinking everything from branded media to programmatic, social influencer partnerships to even deeper integrations in video.

9:00 AM
Keynote: Page-to-Screen: Condé Nast Programs Its Future in Video
An inside look at the programming, content and distribution strategies that are changing the way Condé Nast is transforming its business to reach audiences everywhere. As publishers, we always aim to expand our content footprint, so Condé Nast Entertainment’s Kathryn Friedrich breaks down how Conde Nast’s iconic brands are expanding in film, TV, digital video and emerging platforms.
Keynote
Kathryn Friedrich, EVP, GM of Operations, Conde Nast Entertainment 
9:30 AM
Panel: The New Business Case for Video Across Big and Small Screens
Publishers' video monetization dreams have been stoked, teased, disappointed and rekindled by platform promises. But as they face new platform acronyms - IGTV, CTV, OTT and more, what have they learned about smarter investment, amortizing creative, wringing revenue from a quickly fragmenting video economy?
Moderator
Sara Guaglione, Reporter, MediaPost 
PanelistS
Priyesh Patel, VP, Publisher Business Development, Minute Media 
Jody Rones, CRO, Thrillist at Group Nine Media 
Andy Wiedlin, Chief Business Officer, WAVE 
10:00 AM
Discussion: Two Paths to the Publisher Agency Model
Belo and McLatchy have been building out their agency services for clients, but one chose to build it themselves and the other relied more on acquiaition. Leaders of both efforts compare and contrast their strategies around internal organization, go-to-market offers, and lessons learned. But most important, how have each used these models to move their companies into new and non-traditional revenue opportunities?
Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Eric Myers, President, Belo Media Group 
Andrea Rowan, General Manager, Head of the Agency, excelerate Digital/McClatchy 
10:30 AM
Sponsor Spotlight and Coffee Break
11:00 AM
Panel: Programmatic for Engagement
Now that programmatic ad systems have achieved scale and efficiency, buyers are shopping for impact, not just eyeballs. As they look for more direct access to customers via media partners, for greater transparency than they get from platforms, for more than simple impressions, how are publishers differentiating their inventory and adding real value for marketers?
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Mike Brooks, Senior Vice President of Revenue, WeatherBug 
Jeff Lustig, Manager, Programmatic Operations, News Corp 
Christopher Moore, Head of Strategic Partnerships, Publishers Clearing House 
11:30 AM
Panel: The Multicultural Opportunity Publishers Are Missing
Multicultural segments are largely driving the ROAS for the marketing, media, and publishing ecosystem. Yet, when we talk about publishing beyond its transactional value, there is little discussion about the ways that it contributes to culture, to the formation and expression of identity, and to constructing notions of gendered, social, ethnic or national belonging. Publishers are missing powerful opportunities to engage with diverse audiences because of a resistance to prioritizing cultural specifics as the connective tissue to audience alignment. How can publishers cultivate cultural moments that expand the possibilities of their existing business models?
Moderator
Albert Thompson, Managing Director, Digital, Walton Isaacson 
PanelistS
Stephanie Delgado, Digital Account Executive, Blavity 
Damian Pelliccione, CEO & Co-Founder, REVRY 
12:00 PM
Roundtables

The New Video Business Case - Andy Wiedlin, Chief Business Officer, WAVE
Engagement Metrics in Programmatic - Ryan Stewart, Head of Strategic Partnerships, Marfeel
So You Want to Be an Ad Agency - Andrea Rowan, General Manager, Head of the Agency, excelerate Digital/McClatchy
The Mutlicultural Opportunity - Albert Thompson, Managing Director, Digital, Walton Isaacson

12:45 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Onyx Ballroom
Austin City Limits Music Festival
Golf at Barton Creek: Crenshaw Course
Kayak on Lady Bird Lake
5:30 PM
Cocktail Party at Juliet Italian Kitchen
Juliet Italian Kitchen (1 block from ACL Festival entrance); 1500 Barton Springs Rd
Shuttle leaves from front of hotel at 5pm sharp!

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6:30 PM
Dinner Reception at Juliet Italian Kitchen
Juliet Italian Kitchen (1 block from ACL Festival entrance); 1500 Barton Springs Rd

Saturday, 10/05

8:00 AM
Registration & Breakfast
Onyx Ballroom
8:15 AM
Sponsor Breakfast Presentation
Onyx Ballroom
Day 3 - Adventures in New Models As publishers think more like DTC product brands, they are experimenting with new models we explore on Day 3 of the Summit.
8:45 AM
Keynote: Disrupting Retail & Celebrating Culture: How ComplexCon is Changing Experiential
In 2016, Complex Networks decided to launch a new event: ComplexCon. Part festival, part B2C trade marketplace, it helped define a new type of ticketed experience. Join Executive Producer, Isis Arias in a conversation exploring the conception, best practices and key learnings of this two-day cultural festival.
Keynote
Isis Arias Clermont, Executive Producer, ComplexCon, Complex 
9:15 AM
Presentation: How to Deepen and Scale an Affiliate Business
Since launching a Tasty-branded kitchenware line at Walmart, Tasty has deepened its affiliate relationship and extended its partnership with Walmart into new products like Shoppable Recipes, a new feature that enables the Tasty audience to buy recipe ingredients at Walmart stores nationwide. As affiliate channels become a more valuable source of revenue for publishers, Nilla will share the data-driven audience insights that inform BuzzFeed's strategy for scaling an effective and efficient affiliate business that drives value for both the audience and partners.
Presenter
Nilla Ali, VP, Strategic Partnerships, Buzzfeed 
9:30 AM
Panel: Think Like a DTC: Product Development Strategy
As publishers start thinking of themselves as merchandisers, they think far beyond wrapping ads around content and towards unique product experiences that often gain direct revenue from consumers. From niche content and data access to memberships and brand extensions, what is the strategy behind the product mix beyond just media?
Moderator
Tim Taliaferro, Chief Innovation Officer, Texas Monthly 
PanelistS
Nilla Ali, VP, Strategic Partnerships, Buzzfeed 
Elise Contarsy, SVP, Consumer Products, Bonnier Corp. 
Dominick Miserandino, CEO, Inquisitr 
Leora Schachter, VP of Digital Products, Trusted Media Brands 
10:15 AM
Roundtables

Product Development - Dominick Miserandino, CEO, Inquisitr
Events as a Business - Isis Arias Clermont, Executive Producer, ComplexCon, Complex

11:00 AM
Conference Concludes

Venue

The LINE Hotel
111 E Cesar Chavez Street
Austin, Texas, 78701
Registered attendees of the Summit may book accommodations at The LINE Austin at a discounted group rate. To book within our room block at the discounted rate please use the following link: MediaPost's Publishing Insider Summit

**This discount room rate and block expires on Wednesday, September 11th, 2019.**





Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.