June 12 - 15, 2019
Pinehurst, NC

Data-Driven Tactics of 2020

Diversifying the revenue streams is any reasonable media mogul's response to digital disruption and the oligopoly. But how do all of these streams publishers have been cultivating in recent years add up to a single business strategy?

At the Spring edition of MediaPost's Publishing Insider Summit we explore how diversified revenue streams can and should reinforce one another into something greater than the sum these creeks. Each revenue opportunity is evolving in its own direction. Consumer direct models are facing subscription fatigue. Brand studios contend with fragmented ad budgets and rising distribution costs. And new businesses like audio, OTT, events, e-commerce may be opportunities... or rabbit holes.

We explore them all but with one overarching question - can they really work together? Can the data, the organizations, the media brands themselves flexible enough to drive a fragmented media future?

Conference Content Programmer

Steve Smith, Editorial Director, Events, MediaPost

Advisory Board

Jim Spanfeller, Founder & CEO, The Spanfeller Group

Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

Publishing Insider Summit 2019 Attendees Include

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

Register NowActivites Signup FormAdd to my calendar

Stay Informed

Receive updates about this event:

Event Sponsors

Agenda

Wednesday, 06/12

6:30 PM
Welcome Cocktail ReceptionWest Lawn/Front Porch

Thursday, 06/13

Day 1 - Managing Many Audiences

Managing fragmentation is our opening gambit for our exploration of Diversification 2.0. How are publishers pulling together their multiple revenue streams into a coherent business? And as direct to consumer models proliferate, how does any one publisher address subscription fatigue. Finally, we look at Apple News+ and other attempts by platforms to play nicer with media. Really?

8:00 AM
Registration & Breakfast
Callaway/Oakley Hallway
8:00 AM
One on One MeetingsRoss/Tufts Room (next to General Session)
8:30 AM
Sponsor Breakfast Presentation
Callaway/Oakley Ballroom
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote
Keynote
Mike Smith, Chief Data Officer, Hearst Magazines 
9:45 AM
Panel: Is Revenue Diversification a "Strategy" Yet?

Revenue "diversification" is nice and easy hook for describing how media companies plan to meet their business challenge. But execution and management of these many streams is as critical to success as picking bets. We open the Publishing Insider summit by asking top publishing executive the "how" of revenue diversity. How are they picking, funding, managing and )dare we say) synergizing a fragmenting business model?

Moderator
Melynda Fuller, Editor, Publishing Daily, MediaPost 
PanelistS
Nick Johnson, Head of Advertising, McClatchy 
Scott Parmelee, EVP/Chief Revenue Officer, Outside Integrated Media 
10:30 AM
Coffee Break & Sponsor Spotlight
Callaway/Oakley Hallway
11:00 AM
Panel: Beating Subscription Fatigue: Tapping Consumers' Media Budget

With most publishers chasing direct revenue, media are chasing finite personal subscription budgets. What is the pitch? How are publishers marketing their value when everyone has their hands out and when free media remains the dominant model? How are they experiencing and fighting churn and containing acquisition costs? Calculating LTV and making direct revenue more central to the business as a whole?

PanelistS
Tobias Bennett, Vice President, Revenue & Partnership, Local Media Consortium 
Stephanie Lombardi Werneken, Director, New Digital Products, Trusted Media Brands 
11:30 AM
Panel: Apple "Minus?" and The New Math of Distribution

Apple is just the latest media fragmentation and redistribution scheme to dangle new revenue in front of media brands. Meanwhile, Facebook, Google and other platforms are trying to prove they really respect media's value to their platforms - no really this time. We ask several publishing executives how platform distribution adds up for them now? Where does it and doesn't it make sense in relation to a diversified revenue model?

PanelistS
Noah Keil, Senior Vice President of Audience Development and Insights, Group Nine Media 
Andy Sullivan, Vice President Business Development & Growth, Al Jazeera 
12:00 PM
Roundtables

Diversification as a Strategy
Subscription Sustainability
Apple Minus?

1:00 PM
Lunch
Callaway/Oakley Hallway
1:10 PM
Sponsor Luncheon Presentation
Callaway/Oakley Ballroom
Golf at Pinehurst Resort: The Legendary No. 2 or new Classic No. 4
Brewmaster Tour
6:30 PM
Cocktail PartyDonald Ross Grill & Veranda
8:00 PM
Dinner ReceptionDonald Ross Grill & Veranda

Friday, 06/14

Day 2 - The New Advertising

Marketers still need media, even if the forms of advertising are evolving. On Day 2 of the Summit we ask how these new formats are integrating with the rest of the publishing business model. How are branded content studios, private marketplaces and emerging streams like audio and podcasting evolving to meet advertiser needs...and add up to more than the sum of its parts?

8:00 AM
Registration & Breakfast
Callaway/Oakley Hallway
8:00 AM
One on One Meetings
Ross/Tufts Room (next to General Session)
8:30 AM
Sponsor Breakfast Presentation
Callaway/Oakley Ballroom
9:00 AM
Keynote Q&A
Callaway/Oakley Ballroom
Interviewee
Bonnie Fuller, President and Editor in Chief, Hollywood Life 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:30 AM
Panel: The New Economics of Branded Content

Margins are being crushed as the market gets cluttered with brand studios, distribution costs rise and advertiser interest may have peaked. As the branded content market matures, how are publishers adapting? What does the staff investment and talent mix look like now? How can we contain distribution costs? And how are publishers rethinking making these businesses a growing part of the revenue mix. sustainable?

Moderator
Melynda Fuller, Editor, Publishing Daily, MediaPost 
PanelistS
Elyssa Byck, Vice President of Global Business Strategy, BuzzFeed 
Edgar Hernandez, Chief Revenue Officer, Complex Networks 
Brian Kelly, Senior Vice President of Ad Sales, Bleacher Report 
Scott Messer, SVP, Media, Leaf Group 
10:15 AM
Coffee Break & Networking
Callaway/Oakley Hallway
10:45 AM
Presentation
Presenter
Lynda Mann, VP of Commerce, DigitalTrends 
11:15 AM
Panel: Selling the PMP Value Proposition

By some accounts, programmatic advertising accounts for more ad revenue to many publishers than direct, often driven by the growth in private marketplaces. We explore how publishers are positioning and packaging their PMPs to compete with the oligopoly competition. How are they selling their audience, transparency, safety, viewability? What is resonating with advertisers most now and what is the growth path for the PMP?

PanelistS
Brendan Cleary, VP of Programmatic Sales & Ad Operations, The Guardian 
Jeff Lustig, Manager, Programmatic Operations, News Corp|NewsIQ 
Jason Tate, Director, Programmatic and Partnership Development, MediaNews Group 
12:00 PM
Roundtables

Managing Branded Content Challenges
Selling the PMP Proposition
Podcasting as a Business Model

1:00 PM
Lunch
Callaway/Oakley Hallway
1:10 PM
Sponsor Lunch Presentation
Callaway/Oakley Ballroom
Golf at Pinehurst Resort: Courses No. 7, 8 or 9
Sport Clay Shooting
Pool Outing
6:30 PM
Cocktail PartyBallroom at No. 9
8:00 PM
Dinner ReceptionBallroom at No. 9

Saturday, 06/15

Day 3 - The New Businesses

Events, licensing and e-commerce, OTT and TV - are all enticing new businesses for many publishers. But many require both investment and organizational changes. We wrap the Summit interrogating the business cases for some of these brightest, shiniest objects.

8:00 AM
Registration & Breakfast
Callaway/Oakley Hallway
8:45 AM
Keynote: So You're An Agency Now
Keynote
Eric Myers, President, Belo Media Group 
9:15 AM
Presentation
Callaway/Oakley Ballroom
Presenter
Freddie Godfrey, Senior Director of Strategic Partnerships, Newsy/Scripps 
9:30 AM
Panel: Tuning Into New TV

From Amazon/Apple Channels to Snapchat/YouTube Originals to Pluto/Hulu/Roku, the next generation of big and small screen video promise to make TV stations of all of us. But publishers have been lured into costly video projects before? What is different now? With the deal structures? The revenue models and cost structures? The dependence on capricious distribution overlords?

Moderator
Damian Slattery, VP of Sales, Fast Company 
PanelistS
Freddie Godfrey, Senior Director of Strategic Partnerships, Newsy/Scripps 
Sarah Krembs, National Director, Strategic Sales, AccuWeather 
Dennis O`Neill, SVP, Sales, Insider Inc. 
10:00 AM
Presentation: Data Compliance: Opportunity and Risk
Presenter
Nick Potvin, Senior Manager, of Ad Product and Technology, PGA Tour 
10:30 AM
Roundtables
Callaway/Oakley Ballroom
11:00 AM
Conference Concludes

Featured Speakers

Elyssa Byck

BuzzFeed
Vice President of Global Business Strategy

Brendan Cleary

The Guardian
VP of Programmatic Sales & Ad Operations

Freddie Godfrey

Newsy/Scripps
Senior Director of Strategic Partnerships

Edgar Hernandez

Complex Networks
Chief Revenue Officer

Nick Johnson

McClatchy
Head of Advertising

Noah Keil

Group Nine Media
Senior Vice President of Audience Development and Insights

Brian Kelly

Bleacher Report
Senior Vice President of Ad Sales

Sarah Krembs

AccuWeather
National Director, Strategic Sales

Stephanie Lombardi Werneken

Trusted Media Brands
Director, New Digital Products

Jeff Lustig

News Corp|NewsIQ
Manager, Programmatic Operations

Scott Messer

Leaf Group
SVP, Media

Eric Myers

Belo Media Group
President

Dennis O`Neill

Insider Inc.
SVP, Sales

Scott Parmelee

Outside Integrated Media
EVP/Chief Revenue Officer

Nick Potvin

PGA Tour
Senior Manager, of Ad Product and Technology

Damian Slattery

Fast Company
VP of Sales

Mike Smith

Hearst Magazines
Chief Data Officer

Andy Sullivan

Al Jazeera
Vice President Business Development & Growth

Jason Tate

MediaNews Group
Director, Programmatic and Partnership Development

Tobias Bennett

Local Media Consortium
Vice President, Revenue & Partnership

Bonnie Fuller

Hollywood Life
President and Editor in Chief

Melynda Fuller

MediaPost
Editor, Publishing Daily

Lynda Mann

DigitalTrends
VP of Commerce

Steve Smith

MediaPost
VP, Editorial Director, Events

Activities

Thursday 2 p.m.

Golf at Pinehurst Resort: The Legendary No. 2 or new Classic No. 4

No. 2 - The centerpiece of Pinehurst Resort, this remains one of the world’s most celebrated golf courses, having served as the site of more single golf championships than any course in America and hosted back-to-back U.S. Open and U.S. Women’s Open Championships for the first time in 2014. The U.S. Open will return in 2024.

No. 4 - This new "classic" wows with much more eye-candy than its fabled sibling. Vast swaths of native, scrub-dotted sand areas frame wider fairways to take full advantage of the area's most interesting undulations. Fun layout for every class of player.

Thursday 2 p.m.

Brewmaster Tour

With more than 200 craft breweries in the state, local beer is an essential part of any North Carolina visitor’s experience with award-winning breweries such as Southern Pines, Railhouse, and now the Resort's very own Pinehurst Brewery! The Brewmaster’s Tour leads you through the complete brewing process allowing for a unique behind-the-scenes look at the operation of two local craft breweries.  A great way to spend the afternoon with fellow-Summiters, a little education, networking and great craft-beer tasting.  Perfect!

Friday 2 p.m.

Golf at Pinehurst Resort: Courses No. 7, 8 or 9

Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, No. 7, 8 or 9.

Friday 2 p.m.

Sport Clay Shooting

Join your Summit colleagues with the unique and unforgettable experience of sporting clay shooting. The 50-target course winds through beautiful woodlands and include clay targets that test your skill throughout.  This is a great outing for first-timers or experts, and a fun way to take in the area's beauty while networking with fellow conference-goers.  Always a group favorite outing.

Friday 2 p.m.

Pool Outing

Go for a swim or lounge by the pool at the Carolina Hotel and Holly Inn. The Carolina Hotel West Lawn’s expansive area features a large heated pool, kiddie pool, misting pool, fireplace and outdoor whirlpool. You are also welcome to enjoy the putting green, playground and lawn for throwing the football or other activities.

What people are saying about this event

Venue

The Carolina Hotel, Pinehurst, NC
80 Carolina Vista Drive
Pinehurst, North Carolina, 28374
Registered attendees of the Summit may book accommodations at Pinehurst Resort at a discounted group rate. To book within our room block at the discounted rate please use the following link: https://book.b4checkin.com/chameleon/Pinehurst/rlp/79682 OR call (855)235-8507 and reference Media Post booking ID 79682.
Some say you can feel the spirit of Pinehurst as you turn onto Carolina Vista Drive. Built in 1901 by famed architect and designer Frederick Law Olmsted (Central Park in New York City and the grounds of Biltmore House), the majestic century old Carolina Hotel with its sweeping verandas, makes you feel as though you’ve stepped back in time to an era when elegance defined grand hotels and resorts. Dubbed the “Queen of the South,” The Carolina has 230 Four-Diamond guest rooms including suites.
 
Built in 1895, The Holly Inn was Pinehurst’s first hotel and is located a short walk away in the heart of The Village at Pinehurst. The Four Diamond Holly features 82 guest rooms and suites each as unique as the hotel itself. Every detail has been attended to with fine touches in every nook, from the jewel-toned Tiffany lamps, to the reading selection in the library, and to the comfort of a rocking chair in your guest room.
 
Amenities for both lodges include elegant restaurants, casual lounges and bars, coffee shop, tennis courts, bike rentals, fitness center, luxury spa, airport shuttle, and of course access to 9 different world-class golf courses (with 3 of the 9 ranked in Golfweek’s Top 100 in the US). A world-class tennis, spa, meetings, special events and family resort, where life actually seems to slow down - so you can enjoy every minute of it.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.