June 1 - 4, 2022
Nashville, TN

The Media Future Will Be Streamed, Tokened, Personalized

Digital publishing is poised for its next revolution...in consumption, technology and revenue. Time spent with non-linear video is dominating user attention and advertiser dollars. Web 3.0 will allow for tokenized, individual digital relationships with audiences. And the revenue opportunities for everything from NFTs to metaverse experiences to e-commerce, challenge all media companies to get out of their comfort zones in selling mere impressions and subs.

Let's lean forward. At MediaPost's annual Spring Publishing Insider Summit we challenge media executives to share their strategies and practical planning for change. What will the sustainable media revenue portfolio of 2024 look like? How will streaming media fit in? How do companies maintain their advertising base while investing in Web 3.0?

We will explore:

  • The diversified business plans 0f 2024
  • Streaming success for media brands
  • The new opportunities in e-commerce
  • NFTs and Web 3.0 for publishers 
  • Post-cookie strategies for leveraging first-party data 
  • The new face of content studios
Every aspect of the media business has become a moving target. At the MediaPost Publishing Insider summit we bring senior media business executives together to share their plans for getting ahead of the curve. 

Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost



Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

Some attendees of this event include:

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Agenda

Wednesday, 06/01

6:30 PM Central
7:30 PM ET
Welcome Cocktails The Lawn

Thursday, 06/02

8:00 AM Central
9:00 AM ET
Coffee Service Available The Great Room Foyer
8:15 AM Central
9:15 AM ET
VIP 1:1 Meetings Manor I & II
9:00 AM Central
10:00 AM ET
Breakfast Buffet Opens The Great Room Foyer
9:35 AM Central
10:35 AM ET
Opening Remarks The Great Room
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote: Scaling Audience and Revenue: The Arena Model The Great Room
Legacy media brand Sports Illustrated turned around its market share, moving from #13 to #4 in sports through content and audience development, channel development and brand-focused direct sales. Rob shares lessons learned from building the 100-site Fan Nation network, accelerating growth through breaking and trending news, video and evergreen content and then monetizing them with direct brand sales and affiliate commerce. This foundation is being extending to new arenas via TheStreet.com and the recent acquisition of AMG/Parade.
Keynote
Rob Barrett, President, Media, The Arena Group 
10:10 AM Central
11:10 AM ET
Case Study: The Business of Digital Video in a Shifting Media Landscape The Great Room
NowThis pioneered social video news distribution to capture young audiences where they spend time. Publisher Athan Stephanopoulos explores how to be agile in the face of a constantly changing landscape and where consumption is happening as well as the challenge of monetization models that have yet to catch up to audiences.
Presenter
Athan Stephanopoulos, Publisher, NowThis/Vox 
10:30 AM Central
11:30 AM ET
Sponsor Spotlight and Coffee Break The Great Room
11:00 AM Central
12:00 PM ET
Panel: The Two-Year Plan: Sustainable Revenue Strategies for 2024 The Great Room
As many publisher look beyond survival towards sustainability, how are they setting their organization up for longer term success in integrating revenue streams? What does the overall revenue strategy look like as senior executives plan their investments and anticipate sources of growth over the next two years? What are they planning for the evolving ad opportunities? For direct-to-consumer income? For e-commerce? For consolidation and M&A? For TV and Video? For licensing and partnerships? What do they expect the pie to look like in two years?
Moderator
Deborah Kadetsky, SVP, Marketing & Partner Development, SHE Media 
PanelistS
Garrett Bewkes, Publisher, National Review 
Bonnie Fuller, President and Editor in Chief, Hollywood Life 
Alan Magee, CRO, Savage Ventures 
11:30 AM Central
12:30 PM ET
Case Study: What Web3 Means for Brands: Playboy in the Metaverse The Great Room
The metaverse is a thrilling new creative space for brands and publishers to redefine relationships with audiences and consumers. But minting NFTs of iconic magazine covers or selling digital collectibles on the blockchain without a thoughtful narrative, consideration of the Web3 ethos, or respect for the cryptonative community won’t lead to success in this new world of tokenized assets. As early adopters of blockchain technology and successful art and  “Rabbitar” collectible project releases under her team’s belt, Playboy’s Web3 lead Liz Suman shares what Playboy has learned about setting up your brand for success in the early stages of Web3 and maximizing the potential of one of the most revolutionary technology shifts of our time.
Presenter
Liz Suman, VP of Art Curation and Editorial, Playboy Enterprises 
11:50 AM Central
12:50 PM ET
Roundtables: Selling Diversity to Advertisers The Great Room
Featuring
Alia Daniels, Co-Founder & Chief Operating Officer, Revry, Inc. 
Deborah Kadetsky, SVP, Marketing & Partner Development, SHE Media 
11:50 AM Central
12:50 PM ET
Roundtable: Is Web 3.0 All That?
Featuring
Liz Suman, VP of Art Curation and Editorial, Playboy Enterprises 
2:00 PM Central
3:00 PM ET
Brewery Tour
Golf at Hermitage Course
Tour of Third Man Records Studio
6:30 PM Central
7:30 PM ET
Cocktail Party Maybelle Foyer
7:30 PM Central
8:30 PM ET
Dinner Reception Maybelle Room

Friday, 06/03

8:00 AM Central
9:00 AM ET
Coffee Service Available The Great Room Foyer
8:15 AM Central
9:15 AM ET
VIP 1:1 Meetings Manor I & II
9:00 AM Central
10:00 AM ET
Breakfast Buffet Opens The Great Room Foyer
9:35 AM Central
10:35 AM ET
Welcome Back The Great Room
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM Central
10:40 AM ET
Keynote: Dotdash Meredith: Crafting the Digital/Legacy Future The Great Room
As the largest marriage of digital native and legacy media brands to date, but clearly not the last, Dotdash and Meredith offer a glimpse into the future of media. We explore with Alysia how the company is deciding to place its bets, the brands it has jettisoned and where it is doubling down. How is it putting first party data at the center and moving from simple audience segmentation to targeting intent and moments of need?
Keynote
Alysia Borsa, Chief Business Officer, President of Lifestyle, Dotdash Meredith 
10:05 AM Central
11:05 AM ET
Panel: You're All Streamers Now: Competing For Post-TV Dollars The Great Room
As the lines among TV, OTT, digital and social video blur, legacy print and Web publishers find themselves in direct competition with old and new TV, AVOD, YouTube aggregators, even TV manufacturers and TikTok influencers. How are these different video publishers assessing and competing with one another for the almighty video dollar?
Moderator
Trish Mikita, VP of Content, AccuWeather 
PanelistS
Alia Daniels, Co-Founder & Chief Operating Officer, Revry, Inc. 
Chris Fehrmann, Vice President, Digital Products, TEGNA Inc. 
Mike Richter, Vice President, Global Revenue Operations, CTV & Digital, Trusted Media Brands, Inc. 
10:35 AM Central
11:35 AM ET
Coffee/Networking Break The Great Room
11:05 AM Central
12:05 PM ET
Case Study: Meta-Publishing: How I Brought My Brand to Life Through a Big-Budget Amazon Prime Simulated Reality Show The Great Room
Ok, so you landed a deal to extend your media brand into an OTT streaming series on Amazon Prime. Now what? Ophira Edut shares her experience creating and filming “Cosmic Love,” a Bachelor-meets-astrology reality dating show debuting on Amazon Prime in August 2022. How can publishers monetize these deals most effectively and even transform their content from informational to experiential media in newer Web3 formats?
Presenter
Ophira Edut, CEO, AstroStyle 
11:30 AM Central
12:30 PM ET
Case Study: Experimenting with Shoppable Video The Great Room
For a 220 years-young brand like the New York Post, innovation, adaptation and diversification are essential. The Post Digital Network now spans print, digital, video, audio, social, television and commerce. Product innovation continues to be a key focus for the Post. Shannon will share examples and learnings from the media company’s experimentation and testing of shoppable video, as it strives for success in this emerging medium.
Presenter
Shannon Toumey, VP of Strategy, Co-Head of Post Studios, New York Post 
11:45 AM Central
12:45 PM ET
Roundtable: Selling Into the Streaming Boom The Great Room
Featuring
Ophira Edut, CEO, AstroStyle 
12:30 PM Central
1:30 PM ET
Sponsor Lunch Presentation The Great Room
2:00 PM Central
3:00 PM ET
Historic Nashville City Walking Tour
Axe Throwing at Bad Axe
Skyline Kayak Tour on the Cumberland River
6:30 PM Central
7:30 PM ET
Cocktail Party Sambuca Nashville (a quick 10 minute walk from the hotel)
7:30 PM Central
8:30 PM ET
Dinner Reception Sambuca Nashville (a quick 10 minute walk from the hotel)

Saturday, 06/04

8:30 AM Central
9:30 AM ET
Coffee & Breakfast Buffet Opens The Great Room Foyer
9:00 AM Central
10:00 AM ET
Panel: First-Party Advantage? That Post-Cookie Strategy Panel The Great Room
Cookie and data deprecation seem to favor media brands by enhancing the value of the first-party data they are supposed to be best at harvesting. But are publishers really ready to gather, align and leverage their unique access to audiences effectively? We challenge our panel of publishers to share the concrete strategies they have implemented internally and in market that are successfully executing on this first-part advantage? What tools are working now to win in this next stage of media vs. platforms for advertisers?
PanelistS
Michael Dugan, CTO, G/O Media 
Kodi Foster, VP of Commercial, The Washington Post 
Featuring
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:25 AM Central
10:25 AM ET
Case Study: When Tiny Is Big: NPR Sponsorship Leverages a Creator Squad The Great Room
Sometimes bigger is not better, especially when making smarter use of social amplification. For its Tiny Desk Contest, a small cadre of content creators was recruited to drive views and engagement for the NPR Music project on behalf of a major corporate sponsor. Lamar explores the ROI for this use of content creators vs. paid amplification and the tactics for sponsor integration and amplification that helped the program perform far beyond projections.
Presenter
Lamar Johnson, VP of Sponsorship Marketing, NPR 

Featured Speakers

Rob Barrett

The Arena Group
President, Media

Garrett Bewkes

National Review
Publisher

Alysia Borsa

Dotdash Meredith
Chief Business Officer, President of Lifestyle

Alia Daniels

Revry, Inc.
Co-Founder & Chief Operating Officer

Michael Dugan

G/O Media
CTO

Ophira Edut

AstroStyle
CEO

Kodi Foster

The Washington Post
VP of Commercial

Bonnie Fuller

Hollywood Life
President and Editor in Chief

Lamar Johnson

NPR
VP of Sponsorship Marketing

Deborah Kadetsky

SHE Media
SVP, Marketing & Partner Development

Trish Mikita

AccuWeather
VP of Content

Mike Richter

Trusted Media Brands, Inc.
Vice President, Global Revenue Operations, CTV & Digital

Athan Stephanopoulos

NowThis/Vox
Publisher

Shannon Toumey

New York Post
VP of Strategy, Co-Head of Post Studios

Chris Fehrmann

TEGNA Inc.
Vice President, Digital Products

Alan Magee

Savage Ventures
CRO

Steve Smith

MediaPost
VP, Editorial Director, Events

Neil Smith

1plusX
VP Americas

Liz Suman

Playboy Enterprises
VP of Art Curation and Editorial

Activities

Thursday 2 p.m.

Brewery Tour

Enjoy great times with fellow Summiters on a tour of some of Nashville’s best breweries! Our first stop will be New Heights Brewing Company where we will kick off the day with a tour of their brewery and 4 beer samplings. After a short scenic ride through downtown Nashville, we will stop at Monday Night Brewing to taste one of their 24 craft beer options. Our final stop will be at Yee-Haw Brewing Co which offers a selection of craft beers and will have awesome live music!

Thursday 2 p.m.

Golf at Hermitage Course

The President’s Reserve, designed by architect Denis Griffiths (designer Atlanta’s Chateau Élan Resort Courses), trails through 300 acres of natural Tennessee wetlands and along the banks of the beautiful Cumberland River.

Playing up to 7200 yards, The President’s Reserve can offer any golfer as much challenge as one might desire, yet be a pleasurable golfing experience for even the occasional golfer. The President’s Reserve has been recognized by Golf Digest Magazine as one of the TOP 10 in Tennessee.



Thursday 2 p.m.

Tour of Third Man Records Studio

Third Man Records is an independent record label founded by Jack White in 2001 its first physical location—a combination of record store, performance venue, and headquarters for the label—in Nashville, Tennessee, in 2009.

The Nashville location serves as a record store, label offices and live venue. It includes The Blue Room (a live performance venue), a photo studio and darkroom, a storage facility for master recording tapes, and the label warehouse. The Blue Room is the only venue in the world to record live shows direct-to-acetate producing a vinyl master in real time.

Friday 2 p.m.

Historic Nashville City Walking Tour

Johnny Cash, Patsy Cline, Hank Williams, Dolly Parton, Keith Urban, Elvis Presley, Willie Nelson and Tom Ryman are just a few of the people who have made their mark on the historical city of Nashville. On this tour you'll learn about the people and places that helped make this town "Music City".  You won't want to miss this FUN and INFORMATIVE Tour!

Friday 2 p.m.

Axe Throwing at Bad Axe

Join fellow summit attendees at Bad Axe Throwing for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Bad Axe Throwing!


Friday 2 p.m.

Skyline Kayak Tour on the Cumberland River

Paddle downtown around the Nashville skyline! Float along Shelby Park as you journey to downtown Cumberland Park on this guided paddle tour. Kayakers will paddle under three bridges and the iconic Nashville skyline. Be on the lookout for blue herons, turtles, and kingfishers. An incredible view of the Nashville skyline marks the finish line.

What people are saying about this event

Venue

Virgin Hotel
1 Music Square W
Nashville, Tennessee, 37203

Boutique Hotel in Downtown Nashville, and your place in Music City...
Nashville is legendary for food, fun, and more amazing music than you can possibly imagine. Just a few minutes away from downtown Nashville, Virgin Hotels Nashville is located right on historic Music Row and is steps away from the Gulch, Broadway, and Belmont & Vanderbilt University. Whether you’re looking to shop, listen to live music, catch a game at Bridgestone Arena, or stroll through the Midtown area, Virgin Hotels Nashville is the perfect destination for your getaway in Music City.
 
Booking your Room
To secure a room for the MediaPost Publishing Insider Summit, you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event here.

To book your discounted room at the Virgin Hotel in Nashville you may do so here: https://stay.virginhotels.com/?adult=2&arrive=2022-06-01&chain=16320&child=0&currency=USD&depart=2022-06-04&group=3420763&hotel=10565&level=hotel&locale=en-US&rooms=1

This discounted rate and our inventory block will EXPIRE Monday, May 16th, 2022 at 5pm EST!!

If your room is not booked by Monday, May 16th, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of the COVID-19 vaccination upon arrival to the event (details on how to submit your vaccination confirmation made available after your event registration) or a negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue).
Virgin Hotel Nashville

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.