October 15 - 18, 2017The Driskill - Austin, TX

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Audience Is King: The New Math of Media 2022

After advertising as usual, then what? As marketers lose faith is traditional interruptive formats, and even start to doubt the effectiveness of digital to build their brands, media companies that hope to see 2022 need a five-year plan that look beyond the usual "content is king" mantra.

In the new math of digital media economics value is at the intersection of audience and attention. Quality content remains the indispensable product and identity of publishing. But understanding and monetizing the audience that content secures is the key to business survival in the shadow of the digital behemoths. At the Fall edition of MediaPost's Publishing Insider Summit we lean forward to the audience-centric media models of 2022. From data-driven marketing products to native advertising, social influencer partnerships to e-commerce, long form video production to live engagements, we will explore the emerging revenue streams both legacy media brands and digital natives are riding beyond the familiar advertising model.

In an intimate, peer-to-peer environment, MediaPost's Publishing Insider Summit challenges media brands new and old to share their plans and early lessons from the new revenue streams that will bring them beyond advertising as we have known it.

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Featured Speakers

Publishing Insider Summit 2017 Attendees Include:


"I found the Media Post Publishing Summit to be rich in content, intimate and inclusive allowing for great networking and product business discussions you can carry past the summit itself.”
-
Kaz Oplustil, VP, Publisher Development, Undertone

"This event was very well organized and all expectations were met.  The content and overall experience was much better than other similar events I've attended that cover the same or similar topic."
- Dennis Clerke, President, NetSeer, Inc

“This Summit from MediaPost was a fantastic mix of valuable industry thought-leading content, networking and relaxation. By far, the best atmosphere for an industry event I've attended.”
- Dan Fleetwood, Digital Marketing Director, SAP Global

"3 days of inspiration, pure content, fun and real connections made.  MediaPost's "Insider" Summits group brands, data driven marketing experts and vendors to share knowledge and work together towards marching the industry forward via an intimate and authentic setting - in what was my best conference experience yet!  Kudos to the amazing MediaPost team and wonderful programming of sessions, events and activities."

- Itay Rahat, Manager, Global CRM Solutions, Warner Music Group

"The Insider Summits bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."
- Clayton McLaughlin, VP, Group Director, Havas Media

"I can't express eloquently enough - just how much I truly enjoyed MediaPost's Insider Summit.  The events, panels and roundtables you guys host never cease to educate.  I look forward more of your future upcoming events!"
- Jai Santiago Williams, Global Manager, Marketing, InterContinental Hotels Group

"This was by far the best conference I've ever attended! Not only fun but I learned valuable tactics and met great people.  Hard to beat! "
- Santina Lay, Senior Paid Search Marketing Manager, National Appraisal Guides, Inc.



Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing. 

Join the conversation #MPPublish


Conference Content Programmers

Steve SmithEditorial Director, Events, MediaPost

Erik Sass, Editor, Publishers Daily, MediaPost

Publisher VIP Program

Select publishing executives are eligible for a VIP Pass to the Publishing Insider Summit.  To see if you qualify please contact Jon Ronga at jronga@mediapost.com


What people are saying about MediaPost's Publishing Insider Summit series...


"This Publishing Insider Summit is one of the best conferences I've been to in a long time. Stellar lineup of speakers and great topics, just the right number of attendees, and the 1/2 day content with the afternoons free for activities was a huge win.  It's not just the right amount of vendors but the right type.  And the limited sponsors/vendors also was very welcomed."
- Evan Adlman, Head of Programmatic, Conde Nast

"I am really impressed with the level of talent that you obtain for speakers and panelists for this event.  This was my second Summit, and I have now partnered with several vendors that I have met at MediaPost's Publishing Insider Summit."
- Eric Myers, VP, Advertising Sales, The Atlanta Journal-Constitution

"MediaPost's Publishing Insider Summit is a great event to reconnect with old friends, meet new people, and have an open discussion about the rapidly changing media industry."
- David Park, Head of Business Development and Revenue, Bauer Xcel Media

"The format and venue of the MediaPost Publishing Summit really fostered a spirit of collegiality among the conference attendees. As a publisher, I was able to very efficiently learn about new vendor offerings as well as best practices from other publishers. I highly recommend the experience."
- Patrick McCann, Vice President, Data Science, CafeMedia


"MediaPost's Publishing Insider Summit was an exceptional gathering of high quality executives that allowed for in-depth sharing of knowledge and experiences." 
- Jeff Clark, VP Audience & Analytics, Postmedia

"One of the top summits in our industry."
- Doug Harbrecht, Director of Digital Media, Kiplinger


"I've been to Digidays, iMedia summits, and other similar events and enjoyed the size and content of this event in particular.  It was an overall nice mix of conference sessions and afternoon activities that were great for having more casual, candid conversations.  It forced folks that may not have otherwise hung out together after the morning events to do so.  Really great event."
- Tim Trevathan, SVP, Publisher Solutions, Defy Media

"MediaPost's Publishing Insider Summit provided the perfect meeting-ground for publishers, agencies and advertisers to connect openly, candidly and effectively. The summit provided a great launching pad for my new responsibilities as the Digital Revenue lead at Discovery, and I'm looking forward to applying some key learnings and connecting with great vendors who attended the summit."                                   
- Enrique Montoya, VP, Digital Revenue & Ad Sales Marketing, Discovery Networks

"MediaPost turned out to be one of the most effective and enjoyable summits I've ever participated in."                       
- Gustav von Sydow, CEO, Burt

"I was incredibly impressed and satisfied with the event. The intimacy ensured the chance to have valid and valuable discussion with peers and prospects. I've already used new knowledge I gained at the event to my benefit in a business meeting back in the city." 
- Rich Reiter, Business Development Director - Digital, Corbis Images

"MediaPost's Insider Summits are unlike any others in the industry. The content is always what is top of mind in the industry at that time and the format allows for real in depth conversations as opposed to quick 'elevator pitches'."     
- Paul Schmitt, Sales Director, PostUp

"MediaPost's 'Insider' Summits are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
- Gary Milner, Director, Global Digital Marketing, Lenovo


Read more reviews from Publishing Insiders