June 10 - 13, 2020
Pinehurst, NC

Beyond Diversification, Synergy

So many revenue streams, so many different businesses, margins and models. But can the modern diversified publisher ensure that the whole is more than the sum of its parts? On the road to recovery, publishers gather at the the Spring edition of the Publishing Insider Summit to talk synergy.

How is that growing pile of coveted first party data supporting higher ad yields? Can data-driven media also drive better content marketing results, e-commerce and personalization? Can podcasting really help fuel audience growth and events? Can new social channels not just drive brand and traffic but also customer LTV?

We will explore:

- Lessons from the Covid-19 impact on publishing
- Leveraging data across diverse revenue streams
- Sustaining ad revenue in a post-cookie programmatic world
- Next-Gen E-Commerce for Publishing
- Personalization across touchpoints
- New distribution possibilities
- Video across small and large screens

Diversified revenue streams cannot mean a fragmented business. At the Spring Publishing Insider Summit we bring the pieces back together.

 

Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost

Advisory Board

Jim Spanfeller, Founder & CEO, The Spanfeller Group

Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

Previous Publishing Insider Summit Attendees

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Agenda

Wednesday, 06/10

6:30 PM
Welcome Cocktails

Thursday, 06/11

8:00 AM
Registration & Breakfast
Day 1 - Desperately Seeking Synergy We open the Publishing Summit looking from the top down - the diversified revenue mix and how it adds up to more than the sum of its parts. But then, how have publishers recalculated the revenue equation after months of unprecedented market disruption.
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote
9:45 AM
Panel: Making Revenue Diversification More Than The Sum of Its Parts
Traditional ads, custom content, video, affiliate sales and e-commerce, events and paid content are part of the new publishing model equation. But what is the synergy strategy? How does one stream reinforce another, with shared data, upsell opportunities, audfience expansion, better ad targeting. etc? How are they organizing these sub-businesses to work with each other to turn addition into multiplication?
10:45 AM
Panel: Notes from an Emergency
The Covid-19 epidemic has impacted everyone with the same challenge but each media business in more specific ways. The human impact on staff is of course top of mind. But everything from changes in everyday workflow to wavering audience audience loads and ad inventory are disrupted. This is the kind of event that stress-tests every organization's nimbleness. What have we learned?
11:15 AM
Case Study: Paid Content
11:30 AM
Panel: The New Subscriber - Innovating in Paid Content Development
Products, promotion, pricing, partnerships. So many Ps in a paid content strategy. How are media brands responding to consumer belt tightening, subscription fatigue and competitive clutter? Is the market responding to any of the Ps? Has the current crisis put a hold on the great search for more consumer direct sources of revenue?
12:00 PM
Roundtables
Diversification and Synergy
Lessons from An Emergency
12:45 PM
Lunch
Golf at Pinehurst: The Legendary No. 2, new classic No. 4 or amazing No. 8
Sport Clay Shooting
Par 3 & Putting Course fun at "The Cradle"
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Friday, 06/12

8:00 AM
Registration & Breakfast
Day 2 - Data Driven Publishing Data driven personalization, distribution, advertising and audience monetization are now at the center of media business plans. Day 2 of the summit surfaces the winning tactics for centralizing and deploying data across channels.
9:00 AM
Keynote
9:30 AM
Panel: As The Cookie Crumbles: Publishing in a Cookie-less World
As Web browsers start to shut down third-party cookies and ad blockers proliferate, what is the publisher ad playbook moving into 2021? Building first-party data is all well and good, but most sites continue to rely on a programmatic ad ecosystem. Media brands share how they are navigating the cluttered field of identity-matching solutions, new targeting approaches, private marketplaces and more. How is all of this impacting viewability, yield management, the product mix?
10:00 AM
Presentation: Selling the Goods: New Approaches to E-Commerce
11:00 AM
Presentation: Personalization Gets Serious
From dynamically created email to customized site experiences to more segmented marketing offers one of the best ways to monetize your first party data is by personalizing every touchpoint. But when is the one-to-one approach - in messaging, content, even advertising, worth the lift?
11:30 AM
Omnichannel Custom: Building Brand Experiences
Clients demand more than a branded article or a micro-site. Publishers are selling branded experiences, not just content. From virtual events to live activations, pop-up shops to influencer partnerships - a custom built sponsored product can be whatever your team can imagine. But how are these projects being managed, monetized and measured?
12:00 PM
Roundtables
The New Programmatic
Omnichannel Custom
Content and E-Commerce
12:45 PM
Lunch
Golf at Pinehurst Resort: Courses No. 2, 4 or 8
Brewmaster Tour
Historic Walking Tour of Pinehurst
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Saturday, 06/13

8:00 AM
Registration & Breakfast
Day 3 - The New Newsstand A highly distributed media environment demands multimedia, flexible formats and new business models. We round out the Publishing Summit exploring new ideas for leveraging the audio, social and video ecosystems.
8:45 AM
Keynote
9:15 AM
Presentation: Monetizing Video in An Omniscreen World
10:00 AM
Panel: Taming The Many-Headed Distribution Monster
The Oligarchy ain't what it used to be. Snap, Twitter, Search, Tik Tok, Apple News, Flipbook,
10:30 AM
Roundtables
Making Podcasting Pay
New Paths to Social Traffic
11:00 AM
Conference Concludes

Speakers

Steve Smith

MediaPost
VP, Editorial Director, Events

Activities

Thursday 2 p.m.

Golf at Pinehurst: The Legendary No. 2, new classic No. 4 or amazing No. 8

No. 2 - The centerpiece of Pinehurst Resort, remains one of the world’s most celebrated golf courses. Having served as the site of more single golf championships than any course in America. The U.S. Open will return to No. 2 in 2024.

No. 4 - This new "classic" wows with much more eye-candy than its fabled No. 2 sibling. Vast swaths of native, scrub-dotted sand areas frame wider fairways to take advantage of the area's interesting undulations. Fun layout for every class of player.

No. 8 - Rolling terrain and natural wetlands create a course that’s visually enthralling and challenging, yet fun to play. Twice home to the PGA Club Pro Championship.

Thursday 2 p.m.

Sport Clay Shooting

Join your Summit colleagues with the unique and unforgettable experience of sporting clay shooting. The 50-target course winds through beautiful woodlands and include clay targets that test your skill throughout.  This is a great outing for first-timers or experts, and a fun way to take in the area's beauty while networking with fellow conference-goers.  Always a group favorite outing.

Thursday 2 p.m.

Par 3 & Putting Course fun at "The Cradle"

The Golf Channel calls it “the most fun 10 acres in all of golf." The Cradle it THE perfect outing for the "not-so-serious" golfer. A par 3, nine-hole short course and separate 18-hole putting course make this a ton of fun for guests. Refreshments available for purchase while you have fun in both areas with your fellow Summit-goers.  Located at the Main Resort Clubhouse, the Cradle is a great way to spend the afternoon without all the pressure of a long golf round.


Friday 2 p.m.

Golf at Pinehurst Resort: Courses No. 2, 4 or 8

Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, No. 2, No. 4 or No. 8.

Friday 2 p.m.

Brewmaster Tour

With more than 200 craft breweries in the state, local beer is an essential part of any North Carolina visitor’s experience with award-winning breweries such as Southern Pines, Railhouse, and now the Resort's very own Pinehurst Brewery! The Brewmaster’s Tour leads you through the complete brewing process allowing for a unique behind-the-scenes look at the operation of two local craft breweries.  A great way to spend the afternoon with fellow-Summiters, a little education, networking and great craft-beer tasting.  Perfect!

Friday 2 p.m.

Historic Walking Tour of Pinehurst

Take a step back in time with a guided walking tour of the historic Village of Pinehurst. Highlights include the Holly Inn, the first hotel in Pinehurst and the Theatre Building, which once featured live theatre and performances by the likes of Will Rogers and John Phillips Sousa. Every step of the way you’ll learn more about the fascinating history of Pinehurst.  This tour covers approximately two miles.

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Venue

The Carolina Hotel, Pinehurst, NC
80 Carolina Vista Drive
Pinehurst, North Carolina, 28374
Registered attendees of the Summit may book accommodations at The Carolina Hotel at a discounted group rate. To book at the group rate, you may use the following link: https://book.b4checkin.com/chameleon/Pinehurst/rlp/90189. Or call-in toll free at 855-880-3363 and reference "MediaPost." To secure the group rate, please be sure to book by Friday, May 22nd
Some say you can feel the spirit of Pinehurst as you turn onto Carolina Vista Drive. Built in 1901 by famed architect and designer Frederick Law Olmsted (Central Park in New York City and the grounds of Biltmore House), the majestic century old Carolina Hotel with its sweeping verandas, makes you feel as though you’ve stepped back in time to an era when elegance defined grand hotels and resorts. Dubbed the “Queen of the South,” The Carolina has 230 Four-Diamond guest rooms including suites.
 
Built in 1895, The Holly Inn was Pinehurst’s first hotel and is located a short walk away in the heart of The Village at Pinehurst. The Four Diamond Holly features 82 guest rooms and suites each as unique as the hotel itself. Every detail has been attended to with fine touches in every nook, from the jewel-toned Tiffany lamps, to the reading selection in the library, and to the comfort of a rocking chair in your guest room.
 
Amenities for both lodges include elegant restaurants, casual lounges and bars, coffee shop, tennis courts, bike rentals, fitness center, luxury spa, airport shuttle, and of course access to 9 different world-class golf courses (with 3 of the 9 ranked in Golfweek’s Top 100 in the US). A world-class tennis, spa, meetings, special events and family resort, where life actually seems to slow down - so you can enjoy every minute of it.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.