June 12 - 15, 2019
Pinehurst, NC

Data-Driven Tactics of 2020

Diversifying the revenue streams is any reasonable media mogul's response to digital disruption and the oligopoly. But how do all of these streams publishers have been cultivating in recent years add up to a single business strategy?

At the Spring edition of MediaPost's Publishing Insider Summit we explore how diversified revenue streams can and should reinforce one another into something greater than the sum these creeks. Each revenue opportunity is evolving in its own direction. Consumer direct models are facing subscription fatigue. Brand studios contend with fragmented ad budgets and rising distribution costs. And new businesses like audio, OTT, events, e-commerce may be opportunities... or rabbit holes.

We explore them all but with one overarching question - can they really work together? Can the data, the organizations, the media brands themselves flexible enough to drive a fragmented media future?

Conference Content Programmer

Steve Smith, Editorial Director, Events, MediaPost

Advisory Board

Jim Spanfeller, Founder & CEO, The Spanfeller Group

Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

Publishing Insider Summit 2019 Attendees Include

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Wednesday, 06/12

Thursday, 06/13

Day 1 - Managing Many Audiences

Managing fragmentation is our opening gambit for our exploration of Diversification 2.0. How are publishers pulling together their multiple revenue streams into a coherent business? And as direct to consumer models proliferate, how does any one publisher address subscription fatigue. Finally, we look at Apple News+ and other attempts by platforms to play nicer with media. Really?

8:00 AM
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
1:00 PM
1:10 PM
Sponsor Luncheon Presentation
Golf at Pinehurst Resort: The Legendary No. 2 or new Classic No. 4
Brewmaster Tour

Friday, 06/14

Day 2 - The New Advertising

Marketers still need media, even if the forms of advertising are evolving. On Day 2 of the Summit we ask how these new formats are integrating with the rest of the publishing business model. How are branded content studios, private marketplaces and emerging streams like audio and podcasting evolving to meet advertiser needs...and add up to more than the sum of its parts?

8:00 AM
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
10:30 AM
Coffee Break
1:00 PM
Golf at Pinehurst Resort: Courses No. 7, 8 or 9
Sport Clay Shooting
Pool Outing

Saturday, 06/15

Day 3 - The New Businesses

Events, licensing and e-commerce, OTT and TV - are all enticing new businesses for many publishers. But many require both investment and organizational changes. We wrap the Summit interrogating the business cases for some of these brightest, shiniest objects.

8:00 AM
Registration & Breakfast
10:45 AM
Conference Concludes

Featured Speakers

Mike Brooks

SVP of Revenue

Brian Kelly

Bleacher Report
Senior Vice President of Ad Sales

Jeff Lustig

News Corp|NewsIQ
Manager, Programmatic Operations

Scott Parmelee

Outside Integrated Media
EVP/Chief Revenue Officer

Steve Smith

VP, Editorial Director, Events


Thursday 2 p.m.

Golf at Pinehurst Resort: The Legendary No. 2 or new Classic No. 4

No. 2 - The centerpiece of Pinehurst Resort, this remains one of the world’s most celebrated golf courses. It has served as the site of more single golf championships than any course in America and hosted back-to-back U.S. Open and U.S. Women’s Open Championships for the first time in 2014. The U.S. Open will return in 2024.

No. 4 - The new "classic" wows with eye candy—much more so than its fabled sibling, No. 2. Vast swaths of native, scrub-dotted sand areas frame and bisect fairways with wider fairways take full advantage of the area's most interesting undulations. A fun layout for every class of player.

Thursday 2 p.m.

Brewmaster Tour

With more than 200 craft breweries in the state, local beer is an essential part of any North Carolina visitor’s experience with award-winning breweries such as Southern Pines, Railhouse, and now the Resort's very own Pinehurst Brewery! The Brewmaster’s Tour leads you through the complete brewing process allowing for a unique behind-the-scenes look at the operation of two local craft breweries.  A great way to spend the afternoon with fellow-Summiters, a little education, networking and great craft-beer tasting.  Perfect!

Friday 2 p.m.

Golf at Pinehurst Resort: Courses No. 7, 8 or 9

Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, No. 7, 8 or 9: 

No 7 - The layout unfolds overdramatic, hilly terrain that’s dotted with wetlands in lower-lying areas. No. 7 has many colorful flourishes. Every hole features something to test your game. Just ask Tiger Woods, who won his lone Pinehurst title to date here in the 1992 Big I Junior Classic.

No 8 - Designed by the famous Tom Fazio combines classic Donald Ross concepts with the whimsical snarls that have become Fazio’s calling card. Rolling terrain and natural wetlands create a course that’s visually enthralling and challenging, yet fun to play. The course has twice been home to the PGA Club Pro Championship.

No 9 - Jack Nicklaus constructed a masterpiece set amidst the long leaf pines. Wide fairways, lush course conditions and undulating putting surfaces that test your mind and your true golfing ability. An intriguingly well-balanced course which, according to Golf Digest, “has come to enhance even the lofty Sandhills image for world-class golf amenities."

Friday 2 p.m.

Sport Clay Shooting

Join your Summit colleagues with the unique and unforgettable experience of sporting clay shooting. The 50-target course winds through beautiful woodlands and include clay targets that test your skill throughout.  This is a great outing for first-timers or experts, and a fun way to take in the area's beauty while networking with fellow conference-goers.  Always a group favorite outing.

Friday 2 p.m.

Pool Outing

Go for a swim or lounge by the pool at the Carolina Hotel and Holly Inn. The Carolina Hotel West Lawn’s expansive area features a large heated pool, kiddie pool, misting pool, fireplace and outdoor whirlpool. You are also welcome to enjoy the putting green, playground and lawn for throwing the football or other activities.

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Event Sponsors


The Carolina Hotel, Pinehurst, NC
80 Carolina Vista Drive
Pinehurst, North Carolina, 28374
Some say you can feel the spirit of Pinehurst as you turn onto Carolina Vista Drive. Built in 1901 by famed architect and designer Frederick Law Olmsted (Central Park in New York City and the grounds of Biltmore House), the majestic century old Carolina Hotel with its sweeping verandas, makes you feel as though you’ve stepped back in time to an era when elegance defined grand hotels and resorts. Dubbed the “Queen of the South,” The Carolina has 230 Four-Diamond guest rooms including suites.
Built in 1895, The Holly Inn was Pinehurst’s first hotel and is located a short walk away in the heart of The Village at Pinehurst. The Four Diamond Holly features 82 guest rooms and suites each as unique as the hotel itself. Every detail has been attended to with fine touches in every nook, from the jewel-toned Tiffany lamps, to the reading selection in the library, and to the comfort of a rocking chair in your guest room.
Amenities for both lodges include elegant restaurants, casual lounges and bars, coffee shop, tennis courts, bike rentals, fitness center, luxury spa, airport shuttle, and of course access to 9 different world-class golf courses (with 3 of the 9 ranked in Golfweek’s Top 100 in the US). A world-class tennis, spa, meetings, special events and family resort, where life actually seems to slow down - so you can enjoy every minute of it.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.


For press inquiries, please contact Ken Fadner at ken@mediapost.com.


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.