October 18 - 19, 2021
Virtual Event

Stream, Shop, Subscribe: Finding Media's Growth Centers

Even as the ad economy bounces back aggressively, most publishers are looking beyond pent-up demand for a truly sustainable and resilient revenue mix. Video, e-commerce and paid content drove most of the recent growth because they represent secular trends of media use, customer journeys and DTC exchanges of value.

At the annual Fall edition of MediaPost’s Publishing Insider Summit we focus on these three areas of sustained growth for media with specific questions. What does a truly integrated portfolio of advertising, DTC and e-comm revenue streams look like? How can publishers playing in the lucrative streaming video game win at discovery and audience development? What lies beyond affiliate links and buying guides for tapping the great e-commerce flow? And how can the more diversified media revenue plan add up to more than the sum of its parts?

We will explore:

  • Building video audiences amidst the clutter
  • Ad sales strategies for 2022
  • E-comm revenue beyond affiliate links
  • Balancing advertising and DTC revenue streams
  • New strategies for monetizing social reach?
  • Social video beyond YouTube

Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost



Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

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Agenda

Monday, 10/18

10:00 AM
Opening Remarks
10:10 AM
Keynote
10:45 AM
Panel: Beyond the Banner: Building the Next Revenue Portfolio
Publishers may be capturing the post-pandemic digital advertising sugar-rush, but big and small media moguls know that sustainable media businesses are looking beyond selling space. Whether it is branded media, e-commerce, licensing, events or subscriptions. We ask our panel of publishers to share not only their revenue portfolios for 2022 but how they integrate, staff and find synergies among these disparate revenue streams to build a while business plan that is more than the sum of its parts.
PanelistS
Michel Ballard, VP/G, Global Data Strategy & Monetization, Condé Nast 
Michael Fabiano, Vice President & General Manager, The Associated Press 
Ken Shapiro, Chief Revenue Officer, Fandom 
11:25 AM
Case Study: Content and Commerce 2.0
11:45 AM
Roundtables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
11:45 AM
Roundtable: Sellers' Market: Ad Sales Strategies for 2022 - ONLINE
It's us vs. the oligopoly. What is the plan. Media sales teams share their come-to-market strategies for divvying up what Google, Facebook and Amazon leave behind, and perhaps even steal some share.

Tuesday, 10/19

10:00 AM
Welcome Back and Publisher Survey Results
10:10 AM
Keynote
10:45 AM
Panel: Don't Touch That Dial!: Building OTT Audiences
SVOD, AVOD, CTV, TikTok, Mobile, and more offer publishers with an explosion of video distribution opportunities...and black holes. But how do media companies build audiences on the infinite grids of OTT How are they leveraging their other touchpoints to drive awareness? Should you be ready to invest in paid media on the target platform, or are there more affordable alternatives? Their existing audiences? Email, organic social, other video channels? What role does program frequency, length, dayparting play in creating loyalty and viewing habits? And what does success and scale look like in such a fragmented environment?
PanelistS
Seth Ladetsky, Senior Vice President, Client Partnerships and Head of Digital Sales Strategy, Turner Sports 
Eric Svenson, VP of Marketing, Newsy 
11:25 AM
Case Study: Beyond YouTube: Monetizing the Other Social Platforms
11:45 AM
Roundtables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
11:45 AM
Roundtable: Monetizing Social Ver. 2.0 - OLNINE
Can the oligopoly and emerging social channels really be harnessed by publishers to serve rather than scrape revenue? Let's discuss how media companies are using their social reach to build brands, expand audience for themselves and their advertisers, and deepen audience relations. What does a revenue-driven social strategy look like now?

Featured Speakers

Michael Fabiano

The Associated Press
Vice President & General Manager

Seth Ladetsky

Turner Sports
Senior Vice President, Client Partnerships and Head of Digital Sales Strategy

Ken Shapiro

Fandom
Chief Revenue Officer

Eric Svenson

Newsy
VP of Marketing

Michel Ballard

Condé Nast
VP/G, Global Data Strategy & Monetization

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.