October 2 - 5, 2019
Austin, TX

Winning the Engagement Economy

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The age of “impressions” is over. In a digitally distracted mediascape of fragmented attention – engagement is the name of the game for publishers now. Whether it is deepening direct connections to consumers, delivering real impact for advertisers, or building trust in your brand – quality matters now more than quantity. 

At the annual fall edition of the Publishing Insider Summit in Austin media companies share the many ways they are getting beyond chasing scale and instead building engagement.

By widening the palette of paid, subscription and ad-supported media products for consumers. 

By integrating advertisers more deeply into the content experience.

By leveraging new experiential channels like events, podcasts, digital radio and smart speakers to make deeper connections with users.

By building bridges with social influencers for their own media brands and for marketing partners.

By leveraging data to inform both personalized advertising and more personally meaningful editorial.

“Impressions” and “eyeballs” are so 20th Century. “Scale” is so 2016. Quality must trump mere quantity if media expect to build sustainable businesses into the next decades. At the Austin Summit, Engagement is the watchword.

Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost

Advisory Board

Jim Spanfeller, Founder & CEO, The Spanfeller Group

Publisher VIP Program:

Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: massa@mediapost.com.

Previous Publishing Insider Summit Attendees

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Agenda

Wednesday, 10/02

6:30 PM
Welcome Cocktail Reception

Thursday, 10/03

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
Day 1 - Engagement is the New Scale

How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?

9:00 AM
Opening Remarks
9:15 AM
Keynote
9:45 AM
Panel: What is Engagement Now?
10:15 AM
Case Study: Rethinking Audience
10:45 AM
Sponsor Spotlight and Break
11:15 AM
Panel: What is a Data-Driven Publisher?
11:45 AM
Case Study: The Podcast-First Sale
12:00 PM
Roundtables

What is Engagement Now
The Data-Driven Publisher
The Podcast Business Case

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
Cruise on Lake Austin
Golf at Barton Creek: Fazio Canyons Course
Brewery Tour
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Friday, 10/04

8:00 AM
Registration & Breakfast
8:00 AM
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:15 AM
Sponsor Breakfast Presentation
Day 2 - Post-Impression Advertising

As advertisers demand results, impact, outcomes, we explore how publishers are rethinking everything from branded media to programmatic, social influencer partnerships to even deeper integrations in video.

9:00 AM
Keynote
Keynote
Jim Spanfeller, Chief Executive Officer, G/O Media 
9:30 AM
Panel: The New Business Case for Video Across Big and Small Screens
10:00 AM
Case Study: Social Influencers as Media Extensions
10:30 AM
Sponsor Spotlight and Coffee Break
11:00 AM
Panel: Programmatic for Engagement
11:30 AM
Case Study: The Deeper Media/Marketer Partnership
12:00 PM
Roundtables

The New Video Business Case

Engagement Metrics in Programmatic 

Deepening Media/Marketer Relationships

1:00 PM
Lunch
Kayak on Lady Bird Lake
Axe Throwing at Urban Axes
Real Austin Guided Bus Tour
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Saturday, 10/05

8:00 AM
Registration & Breakfast
8:45 AM
Keynote
Day 3 - Adventures in New Models As publishers think more like DTC product brands, they are experimenting with new models we explore on Day 3 of the Summit.
9:15 AM
Panel: Product Development Strategy
9:45 AM
Case Study: Smart Speaker Distribution: Alexa, What’s My Business Model?
10:15 AM
Roundtables

Product Development
Smart Speakers

10:45 AM
Conference Concludes

Speakers

Jim Spanfeller

G/O Media
Chief Executive Officer

Activities

Thursday 2 p.m.

Cruise on Lake Austin

Enjoy the beauty of Lake Austin and its surroundings on this fun and scenic cruise. Located just minutes from downtown, what it lacks in size, it makes up for in proximity and charm.  You’ll see tons of multi-million dollar homes, the famous 360/Pennybacker bridge and Austin Country Club, site of the annual Dell Match Play golf tournament each spring.  Refreshments and great networking abound with your fellow Summiters.  A memorable excursion, for sure!  

Thursday 2 p.m.

Golf at Barton Creek: Fazio Canyons Course

The only Texas course to make GOLF Magazine’s 2017 list of the top 100 public courses you can play in the U.S., Fazio Canyons is one for your golf course bucket list. Winding streams and creeks, limestone-bedded canyons and captivating views make this a true Texas Hill Country experience!

Thursday 2 p.m.

Brewery Tour

This experience takes you around Austin doing all kinds of cool beer-related activities. Start at SOCO Homebrew for a home beer-making class. You’ll learn about how to make your own beer and see how beer tastes at different stages in their fermentation process. Once we’ve mastered the basics, you'll tour Thirsty Planet Brewery for a lesson on commercial beer-making. Next we head to one of Austin’s coolest breweries for a blind beer tasting game. If you’re looking for a fun day out networking with other Summit attendees, this is the event for you!

Friday 2 p.m.

Kayak on Lady Bird Lake

Experience the scenic and beautiful Austin from the unique perspective of your kayak on this 2-hour tour.  Paddle along and discover some of Austin's great landmarks, including Barton Springs, the Congress Avenue Bridge (famous for it's 2 million bats), the Stevie Ray Vaughan statue, and the Austin boardwalk. The tour is a mix of history, new landmarks in the expanding Austin skyline and we also include a little information about the wildlife in the area.

Friday 2 p.m.

Axe Throwing at Urban Axes

Join fellow summit attendees at Urban Axes for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Urban Axe Throwing!

Friday 2 p.m.

Real Austin Guided Bus Tour

Discover the best of the city in just two hours! This fast-paced “bucket list” tour gives visitors a great snapshot of Austin: get dizzy gazing upward at the Capitol’s dome, indulge in decadent treats from iconic food trucks, explore cool outdoor art, snap photos at city landmarks, and check out funky neighborhoods only a local would know about. This detour is jam-packed with facts, history and trivia on everything from Whole Foods to the UT campus, and everyone from Michael Dell to Willie Nelson. By the time you’re done with this tour, you’ll be able to say you “get” Austin – the history, people, music, culture, food and what keeps it “weird.” If you’re looking for a snappy quick overview of the city, or just need to prove to the social media universe you were in Austin this is the detour for you!

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Venue

The LINE Hotel
111 E Cesar Chavez Street
Austin, Texas, 78701

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.