Diversifying the revenue streams is any reasonable media mogul's response to digital disruption and the oligopoly. But how do all of these streams publishers have been cultivating in recent years add up to a single business strategy?
At the Spring edition of MediaPost's Publishing Insider Summit we explore how diversified revenue streams can and should reinforce one another into something greater than the sum these creeks. Each revenue opportunity is evolving in its own direction. Consumer direct models are facing subscription fatigue. Brand studios contend with fragmented ad budgets and rising distribution costs. And new businesses like audio, OTT, events, e-commerce may be opportunities... or rabbit holes.
We explore them all but with one overarching question - can they really work together? Can the data, the organizations, the media brands themselves flexible enough to drive a fragmented media future?
Jim Spanfeller, Founder & CEO, The Spanfeller Group
Publisher VIP Program:
Select publishing executives are eligible for a VIP Pass to attend the Publishing Insider Summit. To see if you qualify, please contact Kevin Massa at: firstname.lastname@example.org.
No. 2 - The centerpiece of Pinehurst Resort, this remains one of the world’s most celebrated golf courses. It has served as the site of more single golf championships than any course in America and hosted back-to-back U.S. Open and U.S. Women’s Open Championships for the first time in 2014. The U.S. Open will return in 2024.
No. 4 - The new "classic" wows with eye candy—much more so than its fabled sibling, No. 2. Vast swaths of native, scrub-dotted sand areas frame and bisect fairways with wider fairways take full advantage of the area's most interesting undulations. A fun layout for every class of player.
Access to Pinehurst's legendary courses, as a Summit attendee you'll have access to pristine and renowned courses, No. 7, 8 or 9:
No 7 - The layout unfolds overdramatic, hilly terrain that’s dotted with wetlands in lower-lying areas. No. 7 has many colorful flourishes. Every hole features something to test your game. Just ask Tiger Woods, who won his lone Pinehurst title to date here in the 1992 Big I Junior Classic.
No 8 - Designed by the famous Tom Fazio combines classic Donald Ross concepts with the whimsical snarls that have become Fazio’s calling card. Rolling terrain and natural wetlands create a course that’s visually enthralling and challenging, yet fun to play. The course has twice been home to the PGA Club Pro Championship.
No 9 - Jack Nicklaus constructed a masterpiece set amidst the long leaf pines. Wide fairways, lush course conditions and undulating putting surfaces that test your mind and your true golfing ability. An intriguingly well-balanced course which, according to Golf Digest, “has come to enhance even the lofty Sandhills image for world-class golf amenities."
Join your Summit colleagues with the unique and unforgettable experience of sporting clay shooting. The 50-target course winds through beautiful woodlands and include clay targets that test your skill throughout. This is a great outing for first-timers or experts, and a fun way to take in the area's beauty while networking with fellow conference-goers. Always a group favorite outing.
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For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at firstname.lastname@example.org.