Presenter: Gary Mirkin, Director of Publisher Development, Monetize.com by AdMedia

Former Publisher of INC Magazine, Fast Company, and American Lawyer and ad tech facilitator for the past 12 years, Gary has a view from both sides of the ecosystem and brings his background, expertise, and sustainable growth experience to all players in the programmatic ecosystem

Monetize.com: Mining the Tapestry:
Publishers and marketers continue to look for ways to mine the landscape of their sites to engage, increase time on-site with relevant content and less advertising clutter. The performance of search, contextual and intext marketing are quickly becoming the preferred performance tool being implemented in the market. Monetize.com by AdMedia can weave these tools into your web tapestry with an elegant integration, no javascript, and without dev team work with your ad operations team. We want to give you a look...

Presenter: Craig Wright, VP, Sales, Marigold

A Bad Marketing Strategy is Like a Bad Date: Don't Be "That Person":
We’ve all been on a bad date– they don’t ask you a single question about yourself, talk about themselves the whole time, then ask to split the bill. No one wants to sit through that. So why would your customers? Nearly half of consumers feel frustrated by brands who send irrelevant content and offers. Brands looking to drive revenue and growth need to get to know their customers, delivering 1:1, personalized touches that build off of each other like real relationships do. Learn how to wine and dine your customers to drive CLV, foster loyalty and increase retention.

Presenter: George Blue, Head of Publisher Partnerships, Equativ

George Blue is a seasoned professional in the media and advertising enablement industry, bringing a wealth of experience and expertise to his current role at Equativ. George has established himself as a prominent figure in the field. 

George has a deep understanding of content creation, production, distribution, and monetization which makes him a versatile asset in today's ever-evolving media landscape. George's ability to adapt to new technologies and trends has allowed him to stay at the forefront of the industry. 

Presenter: Anand Ramanujan, Founder & CEO, Publir

Anand has been in the digital media space for nearly 20 years. He was founding CTO at RealClearPolitics and helped to turn that publication into a nationally impactful all-digital resource in American politics. Prior to that BuzzTracker, a news aggregation tool developed by Anand was sold to Yahoo in 2007.

Using Action & Intent-Based First Party Data to Optimize Multiple Revenue Streams:
Most small and medium publications use multiple, unconnected systems to generate revenue on their site. An ad server from one provider, a donation widget from another and an ecommerce shop from yet another provider. As a result, the data that is generated on the site is spread out over multiple systems that do not talk to each other.  Combining all these offerings into single revenue platform can not only enhance user experience, but also lead to increased and sustainable revenues.