Digital advertising is facing unprecedented headwinds — from the pending elimination of 3rd party cookies to evolving privacy regulations combined with the walled gardens continuing to increase its share of the ad ecosystem, the future of a free and open internet has never been more challenging. Join Quantcast to engage in a thought provoking discussion about the importance of privacy safe first-party data strategies and leveraging the right audience intelligence tools to thrive into the future.
Presenter: Seth Forman, Director, Publisher Partnerships at Quantcast
Seth Forman is Director, Platform Partnerships at Quantcast. He oversees commercial leadership across the global publisher business including Measure, Choice and Connect: Quantcast’s measurement, privacy, and identity products that allow publishers to thrive in a privacy-first world. Quantcast is a global advertising technology company and the creator of the Quantcast Platform, a new and innovative intelligent audience platform that empowers brands, agencies and publishers to know and grow their audiences.
Prior to Quantcast, Seth held leadership roles at Travelzoo, Travora, and Small Luxury Hotels of the World.
Seth holds a bachelor’s degree in business and marketing from Syracuse University. He lives in Armonk, N.Y. with his wife and three sons.