Content Metering for Audience Growth
Learn how one publisher was able to drive over 60K new subscribers in nine months to their e-newsletters using a combination of hard and soft content meter gates.
Omeda provides the only end-to-end enterprise first party audience management solution for the media and publishing industry.
Presenter: James Capo, Chief Revenue Officer, Omeda
James has been Omeda’s Chief Revenue Officer since August of 2016. James’ responsibility spans product development, client experience, client onboarding, and sales and marketing.
Previous to Omeda, James was VP of Digital Business Development at Access Intelligence where he led digital product development and audience data solutions. Earlier in his career, James served at Cygnus Business Media and was instrumental in developing data and digital strategies for their entire portfolio of brands.
He began his career at the Associated Press where he worked with AP’s broadcast clients in both technical and product development roles.
Presenter: Tony Napoleone, VP, Client Success, Omeda
Tony Napoleone is the VP of Client Success at Omeda, having joined the company in 2017.
Tony’s role leading the Client Success and Marketing teams is to help media companies monetize their data, grow their audience, and implement new technology and products with new and innovative strategies and insights. Tony and his team work closely with digital revenue, marketing, and technology leads at their clients to take a non-traditional look at their business to better position themselves for future market opportunities.
Previous to Omeda, Tony spent ten years at Bobit Business Media, an eighteen-brand, west coast media company where he ran the audience development, email marketing, and data teams. As an audience growth and engagement marketing expert, Tony served as the senior strategic leader of user lifecycle management including new subscriber/user acquisition, retention, and engagement with the goal of increasing the overall audience for all products.
Over the last fifteen years in the media industry – Tony has led the adoption and implementation of multiple subscription fulfillment solutions, email marketing services, and customer data platforms.