Wednesday, 02/21
6:30 PM ET
6:30 PM ET
Welcome Cocktails
Banyan Courtyard
Thursday, 02/22
7:45 AM ET
7:45 AM ET
Coffee Service Available
Calusa Ballroom Foyer
8:00 AM ET
8:00 AM ET
VIP 1:1 Meetings
Blue Heron
8:30 AM ET
8:30 AM ET
Breakfast Buffet Opens
Calusa Ballroom Foyer
9:15 AM ET
9:15 AM ET
Sponsor Breakfast Presentation
Calusa Ballroom
9:35 AM ET
9:35 AM ET
Opening Remarks
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:45 AM ET
9:45 AM ET
Keynote: Surround Sound: NYTimes and Vox Media Find Their Podcast Business Voice
Beyond the "host-read," top tier podcasts are exploring a range of subscription, event, branded content and spin-off streams to make podcasting into a sustainable business. Two of the highest profile news publishers in the podcast world, the New York Times (The Daily; Hard Fork) and Vox Media (Pivot; Today, Explained) compare and contrast what they have learned about the many models they have pursued.
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Jimmy Saunders, Executive Director of Audio & Events, New York Times
- Lillian Xu, Executive Director, Audio Business, Vox Media
10:15 AM ET
10:15 AM ET
Panel: Green Shoot Hunting Remixing the Revenue Recipe for 2024
Let's make this simple. After ad declines, shrunken staff, subscription fatigue, and the collapse of social platform distribution, where do media business strategists look for growth? Is this media winter set to thaw, and green shoots to be found? In new pockets of ad and marketing spend? In subscription niches? In deeper e-comm partnerships? Streaming? Where should publishers be investing for growth now?
- Moderator
- George DiGuido, VP, Growth, The Information @gwdbis3
- PanelistS
- Iván Adaime, President, Impremedia
- Justin Barton, SVP, Digital Strategy & Partnerships, Black Enterprise @JustinBartonNY
- Scott Hendrickson, SVP Revenue & Partnerships, VICE Media Group @Hendricksons
- Allison Murphy, COO, Axios
10:50 AM ET
10:50 AM ET
Coffee & Networking Break
11:20 AM ET
11:20 AM ET
Panel: Sailing Into Headwinds: Go To Market: Ad Sales Tactics for 2024
Media spend is turning around...slowly. But how are sales teams meeting a tough retail sales environment where brands demand breakthrough formats, efficiency, and accountability? What products and promises are resonating in this market? Where are the unexpected opportunities?
- Moderator
- Jason Tate, Sr. Director, Programmatic & Partnership Development, MediaNews Group & Tribune Publishing
- PanelistS
- Estee Cross, Vice President, Head of National Sales, USA TODAY Network
- Justin Garrett, Chief Revenue Officer, Q.Digital, Inc.
- Sheevani Raikundalia, Head of Financial Services Advertising Sales, North America, Bloomberg Media
- Lou Tosto, SVP Advertising Sales, Programmatic, and Ad Products, G/O Media
12:00 PM ET
12:00 PM ET
Roundtable: What Does the Revenue Portfolio Look Like Now?
Diversification of publisher revenue streams is fundamental to business survival. But how does the portfolio add up to more than the sum of its parts?
- Featuring
- George DiGuido, VP, Growth, The Information @gwdbis3
12:00 PM ET
12:00 PM ET
Roundtable: Go To Market: Innovating the Ad/Marketing Mix
What is the attack plan this year? How are sales teams gearing up for what appears to be one of the toughest selling seasons in recent memory?
- Featuring
- Justin Garrett, Chief Revenue Officer, Q.Digital, Inc.
12:00 PM ET
12:00 PM ET
Roundtable: Monetizing Audio
Do you need to be in the top 1% of podcasts to make a real business of this format? How are most publishers using audio both as revenue sources and to support other models in their revenue portfolio?
- Featuring
- Matt Frampton, Vice President, Brand Partnerships, Christopher Kimball's Milk Street
12:45 PM ET
12:45 PM ET
Lunch
2:00 PM ET
2:00 PM ET
Boat Cruise on Estero Bay
Kayak tour of beautiful Estero Bay
Private Beach hang out
6:30 PM ET
6:30 PM ET
Cocktail Party
Cypress Courtyard
7:30 PM ET
7:30 PM ET
Dinner
Cypress Courtyard
Friday, 02/23
7:45 AM ET
7:45 AM ET
Coffee Service Available
Calusa Ballroom Foyer
8:00 AM ET
8:00 AM ET
VIP 1:1 Meetings
Blue Heron
8:30 AM ET
8:30 AM ET
Breakfast Buffet Opens
Calusa Ballroom Foyer
9:15 AM ET
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM ET
9:35 AM ET
Notes from Emcee
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:40 AM ET
9:40 AM ET
Keynote: Diversity as Opportunity
In one of the largest centralized efforts to date to support Black-owned media and diversity in staffing and reporting, Group Black has secured hundreds of millions in advertiser commitments. Co-founder and marketing industry legend Bonin Bough explains the compelling business case around media and advertisers addressing underserved minority audiences. We explore how the group is effecting change in coverage and staffing at traditional media outlets and incubating talent and profits at new publishers.
- Interviewee
- B. Bonin Bough, Co-Founder and Chief Strategy Officer, Group Black
- Interviewer
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
10:10 AM ET
10:10 AM ET
Panel: Rethinking Video Monetization
From shoppable video everywhere to Reels to CTV partnerships, video is the coin of the realm. But how do publishers parse, distribute and monetize sight, sound, and motion across so many opportunities? As streaming and social video platforms struggle with business models, publisher alliances, ad loads and sustainability, what are publisher partners to do?
- Moderator
- Jody Rones, CRO, GAMURS Group
- PanelistS
- Sharon Mussalli, CEO, NowThis
- Virgil Waters, OTT Ad Technology & Programmatic, E.W. Scripps @accelerationbiz
10:40 AM ET
10:40 AM ET
Coffee & Networking Break
11:10 AM ET
11:10 AM ET
Case Study: Entertainment Tea and Sports Talk: NYPost Goes With Its Strengths
To maintain relevance and revenue the NYPost brand is doubling down on its core but very different franchises in sports and Page Six. As Stephanie explores - business models for each audience are distinct and require innovations outside the usual ad-box. From live podcast tapings in local bars to branded cookies, viral clips of celeb interviews to collectible KISS cover wraps, it is all about reimagining where, how and what munchable forms of media can make the biggest impact.
- Presenter
- Stephanie Kempadoo, Director, Brand Strategy and Insights, NYPost
11:35 AM ET
11:35 AM ET
Case Study: Making Change Happen: The Independent's Revenue-Boosting Partnerships
Kylie Hamilton-Hill, Vice President, US East from The Independent will delve into how their commitment to “Making Change Happen” has translated into revenue through partnerships with their clients. She will showcase two successful partnerships: a CPG company and a Consumer Electronics brand and highlight how these collaborations utilized their platform and voice to drive impactful media campaigns.
- Presenter
- Kylie Hamilton-Hill, Vice President, US East, The Independent
12:00 PM ET
12:00 PM ET
Roundtable: Rethinking Video Monetization
Streaming video platforms, from YouTube to Amazon Prime, TikTok to YouTube are moving targets of format and distribution opportunities. What does a publisher's video redistribution strategy look like now?
- Featuring
- Judson Penumaka, GM - Programmatic Revenue and Ad Operations, Internet Brands
12:00 PM ET
12:00 PM ET
Roundtable: After the Content Studio
How have new opportunities in video, audio, e-commerce transformed custom content models for publishers? The Content Studio/internal agency model has evolved into what, exactly?
- Featuring
- Stephanie Kempadoo, Director, Brand Strategy and Insights, NYPost
12:45 PM ET
12:45 PM ET
Lunch
2:00 PM ET
2:00 PM ET
Pool Cabana hang-out
Major League Baseball Spring Training Game
Golf at Saltleaf Preserve
6:30 PM ET
6:30 PM ET
Cocktail Party
Calusa Terrace
7:45 PM ET
7:45 PM ET
Dinner
Backwater Jacks (Shuttle Departs @ 7:30 SHARP)
Saturday, 02/24
8:00 AM ET
8:00 AM ET
Breakfast Buffet Opens
Calusa Ballroom Foyer
9:00 AM ET
9:00 AM ET
Panel: Not Automation, But Innovation: That Other AI Panel
Beyond the pearl-clutching over robot journalism, there are less obvious, perhaps more profound ways in which the AI revolution will touch media business models. From greater efficiencies and performance in your ad-tech stack to individualized buyers' guides, personalized content experiences to sales tools. Let's explore the ways publishers are hoping to innovate not just automate with the emerging tech.
- Moderator
- E. Garrett Bewkes IV, Publisher/ Senior Executive, National Review, Inc.
- PanelistS
- Justin Geiger, Chief Revenue Officer, Betsperts Media & Technology Group @retailigence
- Jody Rones, CRO, GAMURS Group
- Paul Vizard, CEO, 30A.media
9:30 AM ET
9:30 AM ET
Panel: Local Media Business Models
Has the "death of local media" been greatly exaggerated? If most consumer spending still occurs nearby, then how are publishers best positioned to capture that ad spend or users passion for local news and information? We cap the Publishing Summit by going local. How are media teams assessing the specific opportunities that arise from local calendars and businesses? Can this be done at scale and with the same accountability as larger, more nationalized efforts and can meaningful media businesses be supported this way?
- Moderator
- Justin Geiger, Chief Revenue Officer, Betsperts Media & Technology Group @retailigence
- PanelistS
- Brittany Begley, Sr. Director of Revenue Ops, TeamSnap
- Scott Kelliher, Head of Revenue, Newsbreak
10:00 AM ET
10:00 AM ET
Summit Concludes
The Hyatt Regency Coconut Point Resort & Spa