Merkle has appointed Kent Grove to President of its Response Management Group, the Merkle unit that focuses on the nonprofit, government, and commercial sectors. The unit now has more than 640 employees and over 200 clients. He replaces Phil Yamamoto who was appointed to the position earlier this year. Yamamoto succeeded Bill Sayre who was elevated to CEO at the firm in March. Grove is a 15-year veteran of the company, most recently serving in a business development capacity and before that was vice president of client engagement.
Zambezi is hiring three new faces to help support the agency’s fastest growing department, media and analytics. Kyle Zvacek, ex-OMD LA, joins as media director while Leyla Montenegro, ex-RPA, and Teddy Staley, ex-intern Live Nation, are named assistant media planners. Zambezi’s media clients include UKG, Traeger Grills, USGA and Spindrift.
AbelsonTaylor is hiring Scott Moers as senior director, business development to lead the business development team and work with all agency departments to advance the healthcare agency’s growth. He will report to executive vice president Jay Carter. He replaces Amanda Hartzmark, who was recently promoted to senior director of marketing intelligence. The 20-year agency veteran has previously worked at several shops including McCann, WongDoody, mcgarrybowen and Schafer Condon Carter. He also ran his own brand strategy consultancy for three years.
IPG Mediabrands agency Initiative has promoted James Shoreland to CEO of its UK operation. He’s been with the agency for three years and was previously managing director and before that Chief Client Officer for Initiative UK and EMEA. Prior to joining Intiative Shoreland was global managing director at Publicis Media’s Blue 449.
TBWA Worldwide is promoting Aliah Berman to Chief Diversity Officer, North America. Previously Berman was head of diversity, equity & inclusion at the network’s global experiential agency GMR Marketing, a role that she will retain. In the new role, she will lead the vision, strategy and execution of TBWA’s diversity, equity and inclusion efforts across the region working in partnership with the company’s North American offices and parent company Omnicom. She replaces Doug Melville, who is leaving the company for a new role after eight years with TBWA.
Dentsu has appointed Kirt Morris to the new position of Global Chief Equity Officer for Merkle as well as for dentsu’s CXM line of business. Morris is a 12-year Merkle veteran who previously served as a member of the firm’s Data Management Group and as an advisor on Merkle’s Diversity, Equity, and Inclusion (DEI) team, assisting the company on its goals of creating a more equal work environment. “Kirt is a natural leader who has earned the admiration and respect of his teams and possesses all the qualities required to develop this newly created role,” said Craig Dempster, Global CEO of …
FCB Inferno has named Zoe Crook to spearhead the agency’s influencer marketing strategy. She will continue to service clients’ influencer needs while developing the FCB “Influence” offering. Crook was one of the founding members of Havas’ influencer practice and has more recently has been leading influencer marketing at the BCW London office.
Los Angeles-based media agency GP Generate has hired Krissy Kobata to serve as director of business development, tasked with managing the growth of new clients for the agency. Prior to joining, Kobata was was in sales in the publishing nd ad tech industries. Earlier she served at ad shops including OMD and Kastner & Partners. The agency has also tapped Nick Perez as an integrated media director and will lead the Southern California Edison account.
Ogilvy is promoting Charlotte Tansill to Chief Transformation Officer to lead an integrated strategy function for New York spanning all of the agencies capabilities. She will also partner with Lauren Crampsie, President of Ogilvy New York, to drive the office’s business strategy and transformation.She most recently oversaw Ogilvy New York's social media practice, where she served as the strategic and business leader of a rapidly expanding team of experts across strategy, creative, influence, analytics, and media.
Omnicom Health Group (OHG) has appointed Gena M. Pemberton vice president/director of diversity, equity, and inclusion. Pemberton will lead the group's ongoing effort to increase diversity across all employee levels, partnering with OHG's agency leaders, Talent Resource Groups (including the Black Collective and OHG Voices) and Talent Acquisition Group. She will report to Carolyn Bartholdson, Chief Human Resources Officer of Omnicom Health Group. Pemberton brings more than 20 years of corporate talent experience to her new role at OHG from previous positions at Johnson & Johnson and Motorola. Over the past 13 years at J&J, Pemberton helped develop several initiatives to …