• GroupM Taps Recalde For LATAM CEO Role
    WPP’s GroupM has promoted César Recalde to CEO Latin America. Recalde, who will serve on GroupM’s Global Leadership Team, also remains MediaCom CEO for the LATAM and Caribbean region until the end of the year. He succeeds José María Sanabria, who will retire at the end of 2020 after 11 years with GroupM including five as LATAM CEO.  Recalde will be responsible for strategy and operations in the region for GroupM agencies  including Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis. GroupM LATAM manages an estimated $957 million in media investment billings, with a 23% market share and has nearly 2,000 ...
  • Fyllo Taps Industry Vets For Strategy Roles
    Cannabis martech platform Fyllo has tapped three industry veterans for strategic roles at the company. Tony Weisman and Steve Katelman have been named strategic advisors. Weisman is the former CMO at Dunkin and CEO at Digitas. Katelman is executive vice president strategic partnerships at Omnicom Media Group.  The company has also appointed Craig Robinson to its board of directors. He is the former head of Powered by We For WeWork and CEO, global services at Newmark Grubb Knight Frank.
  • AKQA Elevates APAC Strategy Lead
    AKQA is promoting Sam Sterling to Chief Strategy Officer for the Asia Pacific region. Previously Sterling lead the AKQA Shanghai and Tokyo offices for three years. Now he'll work with colleagues and clients across offices including Auckland, Melbourne, Sydney, Tokyo and Wellington. AKQA works regionally with clients such as Nike, YouTube, Bridgestone, BMW, Netflix and Bunnings.
  • MullenLowe Appoints New LA Creative Leads
    MullenLowe has appointed former Anomaly creative duo Laura Sampedro and Carlos Alija as executive creative directors at the agency’s Los Angeles office. They will help oversee a client roster that includes Acura, Whole Foods Market, Grey Goose, Patrón, AXE, California Avocado Commission, Hawaiian Airlines, and Providence Health. Their careers have spanned three continents in four countries. In July, after a competitive pitch, the duo created Coca-Cola’s first marketing campaign since the pandemic, which was shortly followed by Anomaly becoming Coca-Cola’s AOR in the U.S. Prior to joining Anomaly, they were creative directors at Wieden+Kennedy London, where they worked on highly ...
  • Planet Propaganda Promotes Four
    Planet Propaganda is elevating Emily Steele from account director to managing director, a new role at the independent agency. She will be tasked with driving both the financial and cultural health of the business, leading and managing all non-creative department directors, and overseeing client relationships, services and processes. The agency is also upping Katie Roach to head of production from her role as executive producer, while Andrea Slotten moves from production to operations director, and Mckenzie Halling is promoted to account executive from account coordinator.
  • Former OMD WW CEO de Nardis Joins Voxnest Board
    Audio technology company Voxnest has appointed Mainardo de Nardis, former CEO of OMD Worldwide, Aegis Media and MEC, to its Board of Directors. de Nardis joins with more than 30 years' experience in the global media and advertising industries.  "Drawing on his many years spent as a tenacious business builder and forward thinking leader, Mainardo will add significant value as our newest board member," stated Francescho Baschieri, CEO at Voxnest.  Baschieri added that the company “looks forward to benefiting from his expertise as we continue to forge the path for programmatic in podcasting."  de Nardis also serves on the boards ...
  • MediaLink Taps Saxton To Lead European Operations
    Media and marketing consultant MediaLink, part of Ascential has appointed Kathleen Saxton executive vice president and managing director to lead and expand its European operations.  Based in London, she will report to company chairman and CEO Michael Kassan. Saxton’s remit includes business development, agency selection, talent advisory and strategic consulting.  Saxton brings more than twenty years of sales, marketing, media and executive search experience to her new role.  Most recently she founded marketing consultant The Lighthouse.  She is also a qualified psychotherapist and Founder of Psyched Global, which applies psychology techniques to the boardroom. She will retain ...
  • Isobar US CEO Set To Leave Next Year
    Deb Boyda is leaving her role as CEO Isobar US effective March 2021.  Boyda has opted to pursue consultative and other projects that allow her more flexibility and time with her family.  She was appointed to the role in April 2018 after serving at Publicis Groupe's SapientRazorfish where she led the Chicago and Austin offices.  Isobar confirmed the departure, stating that “Without question, Deb has been a strong leader for Isobar, having built up Isobar’s capabilities in the US including a rebalance of capabilities to best serve client needs.”    
  • Berhane Joins Martin Agency
    The Martin Agency is appointing Helena Berhane as senior strategist to help develop cross-cultural strategies for clients including Old Navy. Her multicultural background--she is a first-generation Ethiopian-Eritrean born in Sweden raised Chicago--serves as an additional asset to provide the agency with unique solutions that benefit its client roster. Berhane previously spent time at an Omnicon multicultural agency and has worked with brands such as Nissan, Denny’s and State Farm.
  • Merge Elevates Jean May To President, West
    Merge has promoted Jean May to president, Merge West to manage the agency’s western operations including agency Sandbox which was absorbed in March of this year.  Previously May was Chief Performance Officer. May replaces Joe Kuchta who is retiring after 35 years.    
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