• Hero Digital Adds First CMO
    Hero Digital has appointed Kenneth Parks as the customer experience agency's first chief marketing officer following its recent acquisition of digital innovation agency Clock Four. Parks will help to spearhead Hero Digital’s brand strategy, marketing and sales enablement under CEO David Kilimnik.  Previously Parks spent nine months as CMO at Dentsu Aegis Network where he was responsible for shaping the network’s brand and strategy in the U.S. He left in September. Before DAN, Parks spent 17 years at Publicis Groupe's Digitas in a variety of senior roles including CMO, managing director and head of client services.
  • Deutsch LA Adds New Creative Lead
    Deutsch is promoting Brett Craig to partner/chief creative officer of the agency's Los Angeles office. In this new role, Craig will join president/chief digital officer Pam Scheideler to lead the office, with Craig responsible for all creative output. He reports to North American chief creative officer Pete Favat. 
  • Grey London Adds Creative Chairman
    Grey London is appointing Adrian Rossi as the agency's first-ever creative chairman to oversee all creative development and help set and implement the agency’s creative vision. Rossi is also tasked with spearheading the recruitment of top talent and guiding new business creative efforts working closely with Eduardo Maruri, president/CEO Grey Europe. Vicki Maguire will continue to serve in her role as the shop's chief creative officer. Previously Rossi was executive creative director AMV BBDO London.
  • The Martin Agency's New GEICO Group Account Director
    The Martin Agency has promoted Matt Mattox from group strategy director to group account director, charged with leading the GEICO account. Mattox has been a key player in the planning department at The Martin Agency for nearly a dozen years, most recently holding the position of senior vice president, group planning director for the GEICO account. “Behind every creative campaign is a strategic foundation that gets people talking,” said Amy Furman, senior director of marketing for GEICO. “Matt is relentlessly curious and wired to challenge conventional thinking – a hallmark of GEICO’s philosophy.” Mattox replaces Ben Creasey, who left the ...
  • RPA Adds Two Female CDs
    Los Angeles-based agency RPA is elevating Krystle Mullin and Ariel Shukert who work on the Honda and La-Z-Boy businesses, from associate creative directors to create directors. They report to Joe Baratelli, executive vice president/chief creative officer.  The promotions are as much about their leadership skills as their client work. Both are involved with a number of passion projects at RPA, including events and workshops that aim to address the lack of diversity in senior-level creative roles. Last March, they helped organize the Cannes Lions: See It Be It LA event at RPA, an initiative designed to promote equal representation of ...
  • Billups Adds To Executive Team
    Independent OOH agency Billups has announced several executive hires including the appointment of Nicholas Wootten as senior vice president marketing. He previously led marketing . His agency experience includes UM and GJP Advertising. Other recent hires include: Jaime Byrdak, managing director, Chicago (former director at Kinetic Worldwide); Jennifer Seickel,  managing director, New York (former president at OOH Pitch); Simone Davis, regional director, Seattle (former account supervisor with MacDonald Media); Suzie Lopez, business director, Austin (former general manager/director,  EnviroMedia. Also, Kristin Carlin has been promoted to managing director, Los Angeles.   The agency attributed the new hires to growth in markets ...
  • Laundry Service Appoints New Leadership
    Jordan Fox has been promoted to head of ad agency Laundry Service and its sibling content and influencer shop Cycle after serving as chief operating officer since the summer. And the agency has tapped Leo Macias to be its new chief creative officer. Fox effectively succeeds Jason Stein the agency’s former CEO who departed in the summer along with then CCO Alyson Warshaw to start a new company. Macias, succeeding Warshaw, joins the agency from DDB Columbia where he also held the CCO title. Macias recently relocated to Brooklyn, NY and will officially start on December 10.
  • Deustch Adds J&J Strategy Role
    Deustch has appointed Martin Mannion to the newly created role of senior vice president/director, professional strategy. He will lead professional planning on the agency’s global Johnson & Johnson Vision business and new business initiatives.  Deutsch oversees the IPG network's open architecture model for the global J&J Vision business, leading all creative, strategy and media across the IPG family of agencies.  Mannion has experience with the client, having worked on J&J's Acuvue brand while at ICC Lowe. He also worked at Guidemark Health, inVentiv Communications/Y Brand and Sudler & Hennessey.  "Martin was a must-hire for Deutsch," states Jayme Maultasch, managing director ...
  • DDB Promotes Ahmed, Bengoa To New U.S. Roles
    DDB Worldwide is promoting Azher Ahmed and Valerie (Val) Bengoa to newly created roles as the Omnicom-owned agency continues to apply its FLEX operating model across the network that creates client-specific bespoke, cross-agency and integrated teams and has been credited with landing Blue Moon, Symantec and AT&T.  Ahmed will now serve as executive vice president, director, digital to focus on "capability connectivity" at DDB U.S.’s offices and clients such as State Farm, Miller Lite and Symantec. He is also responsible for ensuring the agency network stays atop of digital trends and capabilities. Bengoa is upped ...
  • Marcus Thomas Hires Customer Experience Lead
    Marcus Thomas is appointing Garth Bender director, customer experience, a new role at the agency.  Bender is tasked with making sure that customer experience remains at the forefront of all marketing and brand strategies.  To take on the new role, Bender is returning to the Cleveland area from Chicago where he was most recently the relationship lead on Digitas’ Altria business. Earlier in his career, he held roles at Havas Helia, Energy BBDO and Cramer-Krasselt. "Customer experience is more important now than ever and having this role will ensure that it’s baked into every client strategy ...
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