• Opus Agency Taps Ex-Nielsen CEO To Lead Shop
    Opus Agency has appointed Mitch Barns CEO. He’ll team with President Kim Koptez and work with key clients including Google, Amazon and Microsoft. The seven-office agency employs 350+ people. During his five years as CEO at Nielsen, he helped transition the company from its legacy data and information to become a more tech-enabled company, operating in over 100 countries with over $6 billion in revenues. Prior to his role as CEO, Barns led several businesses within Nielsen. Earlier in his career he worked at Procter & Gamble in marketing research and brand management. At Opus he replaces the retiring Monte …
  • FCB Health Strengthens Mosaic Team
    FCB Health Network is hiring Anna Loyeva as management director for the Mosaic Group, the network’s full-service payer and market-access healthcare agency. In this new role, she will oversee account management across all clients and brands and report to FCB Health Network director of client solutions Ross Quinn.Loyeva joins from ICON/MediMedia Managed Markets where she led the team on launches and market-access initiatives for multiple clients.
  • Sid Lee LA Expands Creative Department
    Sid Lee is adding eight new creatives in its Los Angeles office to coincide with the expansion of the agency’s client roster with the recent wins of Dos Equis, Sanofi Consumer Healthcare, and Schwan’s. The team of Christina de la Cruz and Eric Molina join as creative directors having worked as a creative duo for several years at different agencies. Their previous clients include Apple, Nike, IMAX, D'Addario, Volvo, Airbnb, Facebook, and TikTok. The creative duo Juan Davila Morris and Francisco Rojas are departing David & Goliath with a portfolio that includes campaigns for Miller Lite’s Cantroller, …
  • CPB Names New Global CEO
    CPB is appointing Marianne Malina as Global CEO replacing Erik Sollenberg - former Global CEO who moved back to Sweden, where he's from, due to a family health issue. Malina will join an evolving leadership team, including recently hired Chief Creative Officer, Jorge Calleja, and CPB veteran and Managing Director, Ryan Skubic. The agency has struggled recently, losing several big accounts like Dominos. The new leadership team is tasked with getting the MDC Partners agency back on track. Malina is a well-regarded industry veteran. In over two decades at GSD&M, she touched every department and held long-standing client relationships that …
  • Jack Morton Names First Global DE&I Executive
    Jack Morton is moving Natalie Ackerman from Hong Kong to the U.S. to serve as the agency’s first diversity, equitable and inclusive (DEI) lead. As executive vice president of talent and inclusion, Ackerman will assume all responsibilities for talent across the agency working closely with the global HR team including all DEI initiatives. She will continue to serve on the agency’s executive leadership team reporting directly to Chairman/CEO Josh McCall. Ackerman previously served as executive vice president of Greater China, overseeing the agency’s China and Hong Kong operations. She first joined Jack Morton 18 years ago as a Producer in …
  • Gillespie Named President/Chairman Isobar Public Sector
    Larry Gillespie, II has been named President and Chairman of the Board for Dentsu’s Isobar Public Sector, a global practice that delivers end-to-end digital transformation and IT modernization capabilities for U.S. federal and government clients, including the U.S. Air Force, Air National Guard and the U.S. Army. The role is new. He reports to Jacki Kelley, CEO Dentsu Americas. The agency focuses on experience design, application modernization, cloud infrastructure, emerging technology, data transformation and security. The business is supported by Dentsu’s Global Technology Alliance partners, including Qualtrics, SalesForce, Adobe, Amazon, Google and others. Previously Gillespie served as …
  • Erich & Kallman Taps Frazier For New Brand Role
    Erich & Kallman today announced that industry veteran Kate Frazier has joined the agency as Director of Brands, a new position.  Frazier joins E&K from VMLY&R, where she most recently served as Managing Director.  She has spent most of her career at Crispin Porter Bogusky, where she worked with E&K Co-Founder and President Steve Erich, as well as agency COO Jill Garrison, Chief Growth Officer Kate Higgins and Strategy Director Rebecca Harris.   Frazier joined CPB in 2001 with the launch the MINI brand in the U.S. and over the years led work for Volkswagen, Microsoft, Kraft Foods, …
  • McCann's Craft Names Managing Director/ Greater New York
    McCann Worldgroup is promoting Lena Eng to managing director, Greater New York at the agency’s content shop Craft. In this role, Eng will lead business growth, client relationships and operations for both Craft New York and Craft Health New Jersey. Previously, Eng was senior vice president, integrated operations director for the two locations. Earlier in her career, she worked at Omnicom's Rapp, where she was vice president/program operations.
  • MediaCom Promotes Lim To Chief Planning Officer
    MediaCom U.S. announced today that Jason Lim has been promoted to the new role of Chief Planning Officer. He’ll report to Sasha Savic, U.S. CEO of MediaCom.  In this newly created role, Lim will oversee audience planning that is integrated into broader media plans for agency clients.    Lim is a 20-year-plus industry veteran predominantly across direct response and DTC clients. In his ten years at MediaCom he’s overseen the performance-based practice and was charged with accelerating and optimizing the impact of marketing programs. Most recently he oversaw the global relationship with Indeed.com.  MediaCom U.S. CEO …
  • Laura Wimer Departs Mekanism For FCB NY
    Laura Wimer is departing Mekanism after five years — serving most recently as executive creative director, San Francisco — to move to New York City where she is will serve in a similar role at FCB NY. In her new role, Wimer will lead creative on Lincoln Financial Group and GSK’s smoker health business initially and will also play a role in new business efforts for the agency. She will report to FCB NY CO-CCOs Gabriel Schmitt and Michael Aimette. Her tenure at Mekanism included work for Alaska Airlines, Method Home, and Everlane. She also played a …
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