Mike Parker has been named CEO of Hearst’s iCrossing. He succeeds Nick Brien, who is leaving for Dentsu Aegis as CEO Americas and US.
Parker joined iCrossing as head of its West Coast operations in 2015.
Parker was also responsible for the agency’s global mobile marketing practice and digital media partnerships. He was appointed president, U.S., in 2016, managing the strategic, creative and commercial success of the agency’s offices across the country.
Philip Brett, president, TBWA\Asia, has been promoted to chief operating officer, TBWA\Worldwide. Brett will remain in Singapore until autumn during a transition period before relocating to London.
In his new role, Brett is tasked with driving the company's performance and innovation agenda.
Brett will be succeeded by Ian Pearman, CEO of AMVBBDO, effective August 1. Pearman will have responsibility for all countries in Asia and is charged with further advancing the agency's collective position across the region. Australia and New Zealand continue to be led by Paul Bradbury, CEO, TBWA\Oceania.
Movie marketing agency JustWatch, has named Aaron Wahle SVP Marketing & Business Development. In addition to marketing and biz dev responsibilities, Wahle will oversee the shop's Los Angeles office.
Previously, Wahle was SVP International Digital Marketing at Sony Pictures.
JustWatch operates an international movie and TV show platform in 31 markets.Through justwatch.com as well as iOS and Android apps, JustWatch collects anonymous user data about the movie tastes and purchase behavior of over 75 million movie fans. The data is used through JustWatch's advertising technology (Data Management Platform and Demand Side Platform) to run targeted campaigns for movie studios, media agencies, and VOD providers, primarily on YouTube and Facebook.
Portland creative agency North Inc. has named music and tech veteran Dave Allen, Director of Artist and Music Industry Advocacy.
In his new role at North, Allen will pioneer a forthcoming music venture and collaborate with artists and their managers to help them seek new revenue streams in the constantly shifting music business.
Allen comes to North after a long career in music, beginning as bassist for the post-punk band Gang of Four. Later he worked in the digital music sector at corporations including eMusic.com, Intel and Apple Music where he spearheaded partnerships with artists and their managers as a member of the Artist Relations team.
This is Allen’s second stint with North; he was previously a Digital Strategy Director in 2010.
The agency does a lot work related to music and brands. “It made perfect sense to collaborate with Dave on our vision of bringing bands and brands together in a new context," stated North CCO Mark Ray. "Our ambition is to develop, with integrity and soul, new revenue models between artists and brands. Dave, like North, has music in his DNA.”
Former Isobar U.S. President Jim Butler has been named President of the Consulting & Solutions Division of Intersection, a company that provides urban tech and consumer services like the LinkNYC Wi-Fi Network in New York.
Butler will lead the Intersection team working with cities, airports, major real-estate developments, and retail destinations to deliver smart technologies and an array of consumer services and “experiences.”
Intersection Consulting & Solutions clients include Hudson Yards, the big real estate development project going up on New York’s West Side, Port Covington, a 250-acre mixed-use community being developed by Sagamore Development in Baltimore and Caruso, developer of retail environments such as The Grove in Southern California.
Prior to Isobar, Butler was Senior Vice President of Roundarch which was acquired by Aegis Media in 2012. Earlier, Butler led the financial services practice at Razorfish.
“Every organization—even established category leaders—must evolve to meet the growing expectations of consumers, and Intersection is a pioneer when it comes to helping companies reinvent themselves for the 21st century,” stated Butler. “I couldn’t be more pleased to join this incredible team and to bring my breadth of experience to help drive the next generation of strategies and technologies that connect the digital and physical worlds.”
Alex Morrison has been appointed President of Grey West, a new position at the New York-based agency. Morrison will oversee the San Francisco and Los Angeles offices and report to Grey Global President Michael Houston.
This is a homecoming for Morrison who served as Senior Vice President, Digital Marketing of Grey New York from 2012 to 2014, where he helped create its content studio. Most recently, he worked at R/GA as Vice President, Global Managing Director overseeing its content studio.
Michael Houston stated, "Our success on the West Coast has given us the critical mass to create this new regional structure. Alex is a natural to lead Grey West. His accomplished background in digital, content and one-to-one marketing is a perfect fit for our global Symantec Norton account and all of our clients."
Other Grey West clients include, Robert Bosch, Sagicor, and Altair Engineering.
Engine announced today it was merging its agency Deep Focus with sibling Moment Studio. The combined entity will retain the Deep Focus name. Ken Kraemer, previously CEO of Moment will take the reins of the expanded Deep Focus as CEO. Ian Schafer, outgoing Deep Focus CEO has been appointed to the new role of Chief Experience Officer Engine U.S.
Before leading Moment Kraemer previously served as head of creative at Deep Focus for six years. And under Kraemer’s leadership Moment Studio has doubled its revenue year to year. The two businesses have worked closely over the last 18 months and have won five new clients in the past six months, including SlimFast and U.S Bank.
“We believe that the new combined business model is the model that clients need now, and we are confident Ken’s distinctive combination of strategic and creative leadership can execute on that vision,” said Rick Eiserman, North American CEO, Engine. “Additionally, from the Engine perspective, we know that Ian, who has spent 15 years building a powerhouse digital brand, will now be able to bring immense value to our portfolio of companies and their clients in his new role.”
The company also indicated that several other executives will take on added responsibilities under the new setup. Christina Cooksey, currently Executive Director of Content at Moment Studio, will take over as SVP of Creative Product. Kristen King, formerly Group Account Director across many of Deep Focus’ key businesses, will become SVP of Client Strategy. Michael Asaro, formerly Executive Group Director of Production, will become SVP of Operations.
WPP shopper marketing specialist POSSIBLE has appointed Anurag Gupta Chief Growth Officer.
Based out of Singapore, Gupta will be working closely with Global and Asia Pacific teams to
drive POSSIBLE’s offering in the region and to key global clients.
Gupta has held senior roles at WPP, DDB Mudra Max, Geometry India (Ogilvy Action), Scan Group East Africa, working with top CPG and FMCG clients. Most recently, at WPP he worked with client P&G, coordinating efforts throughout the holding on behalf of the client, a process WPP calls horizontality.
He has more than two decades of experience in building teams and creating and executing integrated communication programs involving teams across agencies, brand leaders, and geographies.
Argonaut, part of Project Worldwide, has tapped Angelique Moreno to oversee talent recruitment. She’ll report to CEO Robert Riccardi. Previously Moreno spent five years at Grey New York. According to the agency Moreno’s hire was sparked by the agency’s growth this past year. Agency executive Maura Heilbron was previously head of talent and culture but will now serve as head of culture, focusing on all aspects of life at the agency. Prior to Grey, Moreno, a Palm Springs, California native, spent more than a decade in the industry recruiting creative talent for agencies including TBWA/Chiat/Day, Wieden+Kennedy, FCB, Havas, and Saatchi & Saatchi.
Brilliant Noise is strengthening its leadership team with two newly created roles. Allison Wightman joins as client partner to work with adidas and Universal Pictures. Will Lockie is appointed
client partner to oversee Tetra Pak and Heathrow Airport. These two senior-level hires follow a series of high-profile client wins for the marketing and communications agency including The Economist
and Tetra Pak.
Most recently Wightman served as co-founder of tech start-up ConnectID and previously worked as head of eBusiness at Virgin Atlantic Airways. Lockie was previously head of multichannel at Evans Cycles working with clients including Porsche, Halifax and Toyota.
Kathy DiToro, a noted producer with more than 25 years of experience, is joining Martin Williams Advertising as VP, director of content production.
In this newly created role, she will lead the agency’s content studio offering, developing digital and video content to complement the output of the agency's existing broadcast and digital teams.
DiToro’s appointment is a strategic expansion of the company’s existing offerings, meeting a market need for quick-turnaround, highly creative content production, the agency stated.
Most recently, she developed and directed Craft Minneapolis, a studio for creative content production. She began her production career at Ogilvy New York before stints at Campbell Mithun and McCann Minneapolis.
Wieden+Kennedy is promoting Susan Hoffman to co-chief creative officer, alongside Colleen DeCourcy making the independent creative agency one of the few shops with two female leaders. As a senior creative, Hoffman will help to run the company as part of the agency’s global management team with DeCourcy and chief operating officer Neil Christie.
The longtime creative leader and agency stakeholder joined WK 32 years ago as "employee number eight." She has helped to open W+K global offices and served as executive creative director in Portland, Amsterdam, London, New York and Delhi.
Agency clients include Nike, Old Spice, Levi’s, Chrysler, Target, and Proctor & Gamble.
Hoffman's elevation follows DeCourcy promotion to chief creative officer last October. At the time, Hoffman moved from global executive creative director to replace DeCourcy as executive creative director of the agency's Portland office. Now, these two creatives will split their time between the agency's Portland and New York offices.
“It's not the easiest time to be a creative leader in this industry, but it's the right time to lead by example and keep holding up the flag for creativity. Colleen and Susan exemplify that type of leadership" stated WK's global president Dave Luhr.
FCB is appointing Gabrielle Simpson as director of communications and PR to help guide the IPG-owned agency's media relations. Based in NYC, she reports to global chief communications officer Brandon Cooke.
She most recently served as director of communications for NBCUniversal, where she was responsible for overseeing the development of internal and external communications plans in support of the corporation’s numerous diversity initiatives.
This is a new role for the agency and her arrival coincides with FCB's push to find new and innovative ways to share the agency’s overarching “Never Finished” message.
“We were looking for a person with a unique mix of experience to partner with our network of communications professionals around the world to further promote FCB’s story in dynamic and unexpected ways,” said Cooke. “Gabrielle brings a holistic broadcast and new-media background and a compelling history of mentorship that make her a valuable asset to the agency."
McCann has appointed Pierre Lipton as a Global Executive Creative Director, McCann New York. Lipton joins McCann from 360i where he served as Chief Creative Officer.
Lipton has more than a decade of experience developing award-winning campaigns, securing new business wins and helping shape agency offerings.
In his most recent role at 360i, Lipton played a key role in connecting the tech and creative departments, helping to spearhead the agency's Innovation Group and establishing its XD capabilities.
Before that, he was CCO and Founding Partner of M&C Saatchi New York, which he joined as employee #2, helping to design the shop from the ground up. He has also held positions at BBDO, Fallon and TBWA, where he helped launch the "In an Absolut World" campaign for Absolut Vodka.
Lipton will work closely with North American Chief Creative Officer Eric Silver and McCann NY Co-Chief Creative Officers Sean Bryan and Tom Murphy.
Guy Griggs is appointed head of revenue for the social influencer marketing agency HelloSociety and the experiential design agency Fake Love, both acquired by The New York Times Company in 2016. He will report into Kevin Sayles, general manager of the NY Times' T Brand Studio, and split his time between The Times’s headquarters in New York, Fake Love in Brooklyn and HelloSociety in Los Angeles. Griggs joins the The Times from The Washington Post where he led their New York sales team for the past two years.
Dan Murphy is departing Google to join Deutsch as SVP director of digital operations and production in its New York office. He will oversee production of digital projects across all clients including Busch, J&J’s ACUVUE, and PNC Bank as well as manage talent on all digital production efforts.
Additionally, he will assist in new business efforts and grow digital production capabilities.
“Landing talent like Dan will be a game changer for the New York office," says Winston Binch, chief digital officer, Deutsch North America.
The ex-Google Creative Lab executive producer worked on Android’s “Be Together. Not the Same” campaign launch and the Androidify app, as well as the award-winning Google Trend’s FrightGeist. He co-founded VendorDB, a comprehensive resource database to pair creative companies with appropriate partners.
Earlier in his career, he spent time at BBDO as group executive interactive producer to manage AT&T’s digital work. He also worked at Eleven as director of interactive production working for clients like Apple, Visa, and Virgin America.
Previously Deutsch had both a director of digital production as well as a director of operations, but the posts have been open for more than nine months. Murphy’s position combines those roles.
In the latest iteration of Mindshare’s adaptive marketing practice (aka real-time marketing) the WPP media agency has appointed Norm Johnston CEO of FAST (Future Adaptive Specialist Team). Johnston also retains his previous role as Global Chief Digital Officer of the agency.
Adam Ray, formerly global head of programmatic at Mindshare Worldwide, is promoted to chief innovation officer for FAST.
Tom Johnson, currently performance marketing director at Mindshare Worldwide, adds the role of chief client officer for FAST. These executives will be based in London.
Meanwhile, Gowthaman Ragothaman, currently Mindshare APAC chief operating officer, is appointed global chief strategy officer for FAST based in Singapore.
Angela Solk has joined Spotify As Global Head of Agencies, a post in which she will develop and manage relationships with the major ad holding companies (WPP, Omnicom etc.). Solk has some big-time agency credentials on her resume, having served with GroupM and its media agency MediaCom as well as Publicis Groupe’s MediaVest at various times during her career. She’s also credited with having helped launch big brands at Procter & Gamble, Coca-Cola, Mars, and other companies.
Separately, Spotify has tapped Craig Weingarten for the post of Head of Industry, Automotive. He joins from WPP’s GTB (formerly Team Detroit), the agency that services the holding company’s Ford account.
Both new hires will report to Alex Underwood, Spotify’s VP Global Head of Agency and Top Accounts.
Mono has named Blake Bäkken as a new creative in its San Francisco office. He will help guide mono's design vision across multiple accounts, including Google and Stanford Health Care and report to Paula Maki, managing creative director, mono San Francisco.
Bäkken joins the agency after spending more than a decade at San Francisco-based Venables Bell. He then moved to New York City where he spent time at design firms Turner Duckworth and Siegel + Gale.
Throughout his career, he’s worked on brands such as Google, HBO, Target, Vitamin Water, Reebok, and Audi.
"His passion for craft and experience both at agencies and design shops will be incredibly helpful as we continue to grow our team," Maki said of the new hire. "He brings intensity to visual storytelling that’s a perfect complement to mono’s strategic, design-driven ethos.”
Mono opened its San Francisco office in summer 2015, in response to the agency’s growing West Coast-based client roster. Mono has staffed this location with many transplants, including Maki and managing director Jane Delworth who both moved from the agency's Minneapolis headquarters.
The agency also recently hired ex-KBS and Hal Riney veteran David Watts Miller. It recently won the creative AOR for Stanford Health Care and is set to launch a campaign for the new client later this year.
Most recently, Tang was chief marketing officer for FCB New York. She was promoted to CMO following her role in FCB's win of Clorox's global account. Prior to FCB, she served as director and then vice president of business development at Wunderman, where she partnered with Shulman and was an integral member of the team that won the global Levi's and Best Buy businesses.
"I am so pleased to be able to work alongside Michelle for a second time in our careers, and know she will be a perfect fit to drive growth at Organic," said Shulman. "We are doing transformative work with a strong client roster and our focus on architecting brand and customer interaction is building momentum for the future of our business. Michelle is passionate, tireless and a superb addition to our executive team."
With Garbutt's promotion, John Hunt becomes creative chairman of TBWA Worldwide, based in South Africa.
Garbutt returned to TBWA in 2015 from Ogilvy & Mather East in New York, where he served as chief creative officer. Before that, he was chief creative officer of the network's Paris office. A native of Cape Town, South Africa, Garbutt began his career in Johannesburg as a creative director at TBWA\Hunt\Lascaris, where he spent four years working under Hunt.
"I am incredibly happy for both John and Chris. Not only are they deserving of this recognition for the work they continue to deliver time and again, but also for the manner in which they have carried themselves throughout their careers. Good people do good," said Lee Clow, chairman of TBWA\Media Arts Lab and global director of Media Arts.
Cynthia Kuker was named vice president, senior creative director in New York. She has more than 20 years of experience as an industry consultant, having worked with brands like Johnson & Johnson, Pfizer, Marriott, IBM and Grant Thornton.
Daniel Macena, vice president, creative director, New York, joins the agency from McCann HumanCare, where he served as creative director for brands including Airborne, MegaRed, Digestive Advantage and Move Free. Prior to that, he worked on brands like Ford Motor Company, Colgate, Burger King, United States Marines Corps, GM, Verizon Wireless and HBO.
Elyse Marks, associate creative director, San Francisco, joins the agency from George P Johnson, where she served as associate design director. She has worked with brands such as Toyota, Scion, Lexus, Sony, Universal, Disney, Citi, The Federal Reserve Bank, Bandai and Bombardier.
Colette Crespin, executive producer, San Francisco, also joins the agency from George P. Johnson. Prior to that, she founded Wild Wellbeing, a London-based experiential agency focused on wellbeing.
Lauren Lazarus, executive producer, Detroit and New York, most recently served as director of special events and external affairs at the Max Mara Fashion Group.
Lastly, Lauren Abernethy, regional account director, Detroit, comes to Jack Morton from Simon Property Group, where she served as regional vice president of marketing.
"At Jack Morton we create extraordinary experiences for our clients and to do so, we continue to recruit and develop the best talent in our industry," said Josh McCall, chairman and CEO of Jack Morton Worldwide. "We're excited to announce a number of senior hires, further building on our very talented teams across our offices in the US."
As president of CP+B West, Danielle joins Vinicius Reis, who oversees CP+B Miami and CP+B Brazil; Richard Pinder, who oversees CP+B Europe; and Bamboo Yee, who oversees CP+B Beijing.
Aldrich reports to Lori Senecal, Global CEO.
In 2014, after 12 years of leading accounts at the agency, Aldrich was named managing director of CP+B Boulder. Under her leadership, the office won new business, including American Airlines and Hershey's.
"Each of our 10 offices are led by entrepreneurs who are passionate about building CP+B, in their markets around the world. We have found that by elevating regional leaders, we can better share resources seamlessly across offices in each region, to bring more top strategic and creative talent to our client partners," said Senecal.
Maleeny joins the agency from Heat, where he was chief strategy officer and general manager of the New York office. Prior to that, he was both chief strategy officer of Havas Worldwide and co-managing partner of New York.
"It is great to welcome Tim to our leadership team," said Sean Lyons, president, U.S. "His deep experience working with a range of brands across consulting, strategy, and creative development is a perfect fit for R/GA and our multi-disciplined approach to working with our clients."