Brooklyn, NY agency Atlantic New York has appointed Stacia Parseghian as managing director. She joins following leadership roles at Critical Mass, BBDO, Goodby, Silverstein & Partners, and TBWA\Chiat\Day.   As Managing Director, Parseghian will oversee Atlantic's client partnerships.  The agency was founded in 2021 by João Coutinho and Marco Pupo and works with clients including TikTok, Pinterest, Amazon, Heinz and Heineken. 

  Dazed Studio, the in-house agency and consultancy arm of London-based Gen Z focused media company Dazed Media has launched a brand and cultural strategy division in the U.S.   It will be led by Izzy Farmiloe, who has been promoted to global head of strategy & growth at the agency. She’ll be dividing her time between New York and London to support the new division. 

The executive is tasked with leading marketing in the AI era.

The appointments reflect the agency's 20% YoY growth in the U.S.

The appointments follow a period of agency expansion.

He brings 15 years of experience across performance marketing and digital media.

The new creative head believes clients "need a business partner who aligns creativity with insight."

He will lead a 22-strong creative team in London.

  Mike Stefaniak, Chief Strategy Officer at independent agency Hanson Dodge (HD), is retiring at the end of the month after a 32-year career in advertising.   The last 16 of those years were spent in various roles at HD, from Vice President of Client Leadership and Senior Brand Strategist to his current post which he has held for a decade.    …

The team will work on roster that includes Jagermeister, Teremana Tequila and Johnston & Murphy.