Higgs will work on various clients, such as Virgin Money and TalkTalk.

His charge is to drive cultural-first planning across the agency.

Her "rare blend of entrepreneurial energy and strategic depth" was key to her hire.

The company noted his exceptional ability to deliver impact at scale.

Before this, Pons was design director at Monks. He's worked on Meta, Amazon and Samsung.

Skea's remit is to lead the agency's integrated enterprise sales and marketing solutions.

She is charged with driving sustainable efficiencies across the global organization.

The promotions dovetail with recent agency wins: MassMutual and Panera Bread.

Adlman, Clayton, Natividad The American Advertising Federation (AAF) announced the newest members to its 2025-26 Board of Directors.  Members were voted on by the AAF Executive Committee at the association’s Spring Board of Directors Meeting held earlier this week in Washington, DC.   The new members include:  

   Digital agency Barbarian has hired Adam Gloo as its new Chief Creative Officer. He succeeds Vince Lim who left last year. Previously Gloo served as executive creative director at agency SPCSHP (FKA Big Spaceship).