Pitch promoted Xanthe Wells from executive creative director to chief creative officer and hired Gage Clegg as group creative director. Both joined the agency from TBWA\Chiat\Day LA: Wells, hired last year, was previously executive creative director of Pitch and Clegg, was previously group creative director. In the past, Wells has worked with clients like Pepsi, Kraft, PlayStation, Pinkberry, and ESPN among others. With her new position, she will helm all of Pitch's creative output. While at TBWA\Chiat\Day LA, Clegg spearheaded the past three Olympic campaigns for Visa, was instrumental in winning the Visa global business and produced Visa's first global brand campaign. He has worked on brands from …
Figliulo&Partners hired Caroline Krediet as partner, strategy. In this newly created role, Krediet will be responsible for overseeing the agency’s consumer planning and strategy efforts. Most recently, she served as senior vice president, head of strategy at Noise. Prior to that, she was head of planning at TAXI NYC and, before that, group planning director at Havas Worldwide. Krediet has worked for clients like Coke, Samsung, ExxonMobil, Revlon, Unilever and Chase.
TBWA\Chiat\Day Los Angeles named Luis DeAnda as general manager and part of the executive leadership team for the agency. DeAnda will report to agency president, Carisa Bianchi. DeAnda joins the agency from TBWA\Media Arts Lab, where he was most recently global managing director for TBWA\MAL’s international network. DeAnda will focus on agency operations, client management and talent management for the Los Angeles office. He will also continue to partner with TBWA\MAL’s leadership in helping the Apple brand expand into key global markets. In 2002 DeAnda joined TBWA\Chiat\Day and headed to Tokyo to run the global Nissan account team. In 2007, he helped establish TBWA\MAL in …
DDB Chicago hired John Maxham as chief creative officer. Maxham will oversee the creative for clients including McDonald’s, State Farm, Mars Inc., Capital One, Safeway, Emerson and The Field Museum. For the past four years, Maxham served as a managing partner and executive creative director at Cole & Weber United in Seattle. While there, he helped create integrated campaigns for the International Olympic Committee and Microsoft's Office Division. Prior to that, Maxham was senior vice president, group creative director at DDB Chicago leading all creative work on AT&T.
Groove Guild named Paul Riggio as its creative director and partner.
Rosetta named Peter Kang as executive creative director. Kang joins the agency from Digital Kitchen in Los Angeles, where he was executive creative director.
Rattling Stick added director Jeff Nichols to its roster.
Centra360 hired Karen Romanelli as vice president of account management.
R2C Group hired Steve Diamond as executive creative director.
Bruce Casino has been named executive vice president of NBCUniversal Television & New Media Distribution, U.S. & Canada.