Paula Maki says the agency is "audacious in ambition yet methodical in execution."
Smith is responsible for overall sales and business development for the company.
Day joins the London agency this fall. He is presently executive creative director at CPB London.
A recent Webby and Clio winner, Liam Thomas will lead the agency's 15-staff design-animation team.
Matos' hire follows SC Johnson's consolidation of its global creative and commerce business with Ogilvy & VMLY&R Commerce in late 2022.
The duo are also responsible for Argentinian creativity featured in the Super Bowl.
TMA (The Marketing Arm) has announced two promotions. Erin Wasson, currently EVP Growth and Development, has been appointed EVP/Managing Director. In addition, Rick Utzinger has joined the agency as an Executive Creative Director. Wasson has been with TMA for more than 12 years across two stints, first as an account director in the Chicago office, and later in growth and development, based in Dallas. Throughout her career she led accounts at agencies including DDB Chicago and Ogilvy. …
These additions to the leadership team bring representation from people of color up to 45% and women up to 64%.
Independent agency Laughlin Constable has promoted Katy Gajewicz to Chief Strategy Officer. Gajewicz previously held the position of EVP, Strategy at the agency, where she’s been since 2017. She joins the executive leadership team under new CEO Anthony Romano and is tasked with evolving its Strategic Intelligence practice, including the strengthening of its Brand, Social and Communications Strategy offerings, and its Marketing Automation specialization.
Ad agency StrawberryFrog has hired Rasika Narang as Chief Growth Officer a new role at the agency. She will lead marketing, new business development and digital innovation for the firm. Narang’s experience includes leadership roles at Ogilvy, where during her 16 years there she worked with brands such as IBM, SAP, Lenovo, Philips and DuPont. She was also a key contributor in establishing the agency’s performance marketing practice. More recently she held the role of SVP, Brand and Growth Marketing at programmatic media company, Viant Technology, and in January of this year she joined the …
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