June 12 - 15, 2019
Tuesday, December 18, 2018
Today's Sponsor:
Linear TV has a 41.9% share of all worldwide advertising in 12 key markets -- the U.S., UK, Australia, Brazil, Canada, China, France, Germany, ... Read the whole story
Oculus Go owners will be able to download the Sling, ESPN and Fox apps in the Oculus app store this week. In addition, new ... Read the whole story
Share of viewing on internet-connected devices was 16.5% for adults 18-49 during Nov. 2018, 11.9% in Nov. 2017 and 8.4% in Nov. 2016. Read the whole story
- COMMENTARY
With a young, engaged audience, esports presents a new opportunity for advertisers and marketers looking for the next generation of sports fans, but the ... Read the whole story
WPP has been selected to serve as communications partner and will launch Team Newell as a dedicated unit to service the client, expanding the ... Read the whole story
- COMMENTARY
Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, says audience-based guarantee buys could grab 10% to 15% of the market. Read the whole story
The combination will form a powerhouse U.S. digital agency offering experience, commerce and digital transformation services. Read the whole story
- COMMENTARY
With sports broadcasting rights up for grabs in 2021, it's important for marketing and media strategists to stay informed on different avenues - so ... Read the whole story
- COMMENTARY
The connection between the digital ad giants gives publishers access to more potential buyers of their ad inventories. Read the whole story
- COMMENTARY
A new movement -- #valuable -- is pushing hard for businesses to recognize the value and worth of the 1 billion disabled people around ... Read the whole story
Channing Dungey, former president of ABC entertainment, has joined Netflix, intensifying the future battle in the OTT space between Walt Disney and the big ... Read the whole story
"The strategy for right-leaning groups appears to have been to generate extreme anger and suspicion, in hopes that it would motivate people to vote," ... Read the whole story
Amazon and Google ranked No. 1 and No. 2, respectively, with Amazon scoring a 6.3 on the index, and Google a 5.6. Facebook placed ... Read the whole story
- COMMENTARY
Search engine marketing ranked No. 7 on the entire list, but first in terms of the top digital media that big local advertisers buy. ... Read the whole story
Facebook's turbocharged ad expansion has cooled to a 16% growth rate in Q3, down about half the rate of the beginning of the year, ... Read the whole story
The growth rate of data used by marketing departments at media companies is projected to jump 50% year-over-year into 2019. Overall, marketers' use of ... Read the whole story
