October 30, 2018
Tuesday, August 14, 2018
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Trouble in Turkey's economy, coupled by lU.S. tariff threats, sent all U.S. stocks and media company stocks down sharply. Earlier Wednesday morning trading witnessed ... Read the whole story
Advertising on connected TV is poised to nearly double this year to $8.2 billion and will climb to $13.3 billion in 2019 and $20.1 ... Read the whole story
CBS' new version of "Magnum P.I." has run 288 spot airings since May 15 with some 533.1 million total impressions -- the highest number ... Read the whole story
UK native Rob FitzGerald has worked in all aspects of the agency business all over the world, including strategy, social media, creative, media and ... Read the whole story
The $140 million assignment had been split between OMD and GroupM's Wavemaker. Read the whole story
COMMENTARYWhere Omarosa is concerned, a less credible witness and interpreter of President Trump's statements and actions would be difficult to find. Read the whole story
Telaria says that by incorporating DAR, the company hopes to "accelerate TV-like buying in digital video." Read the whole story
- COMMENTARY
It's tough enough getting TV viewers to watch your shows. How about paying them to do it? Now, more than ever, TV content and ... Read the whole story
The share of TV channels tuned by the average American household has fallen to about 7%, according to a "Research Intelligencer" analysis of new ... Read the whole story
Confiant identified what its researchers call the "single worst malware redirect attack" to date, in which hackers used a Chipotle ad to carry out ... Read the whole story
Shares of Nielsen stock rallied a bit on Monday on news that an activist investor is amassing shares of the publicly traded company with ... Read the whole story
COMMENTARYFor companies founded with technology in mind, like Netflix, Amazon, and Hulu, it is an obvious point. For media companies just beginning to enter ... Read the whole story
Conspiracy theorist Alex Jones isn't going away -- he claims he has picked up traffic since being dumped by MailChimp and others. Read the whole story
- COMMENTARY
Before launching a campaign, marketers need to determine whether it should target a household or individual. When audience data ties to the household, it ... Read the whole story
Google Express, a delivery service for consumer goods sold through Walmart, Target, Costco and other retailers, in the Shopping auction continues to account for ... Read the whole story
CEO Jesse Angelo said the partnership made sense "because of the design kinship of the logos and the affinity of the brands - bold, ... Read the whole story
Total subscription video-on-demand is forecast to rise to 208 million in 2023 from 132 million at the end of 2017. Netflix will rise to ... Read the whole story
Erik Gerson, the new senior vice president of engagement, joins Fubo from the streaming music service Tidal. David Yoon senior vice president of design, ... Read the whole story
