COMMENTARYLeno joined the Tesla electric vehicle innovator at his California headquarters, where the two talked about the various Tesla products. Read the whole story
The deal provides aggregated, anonymized data to be used in advanced advertising sales. Blockgraph enables a marketer's first-party CRM data to be directly matched ... Read the whole story
The average number of miles traveled daily per American has climbed back up to 14.0 for the week of May 18, according to the ... Read the whole story
- COMMENTARY
Since the onset of COVID-19 and the need for shared connections, we are seeing emotion play a much greater role in the branding and ... Read the whole story
- COMMENTARY
As Facebook and Twitter scramble to defend their fact-checking policies, publishers have an opportunity to showcase their strengths as brand-safe media outlets. Read the whole story
Interpublic media agency UM has been named global media agency of record for battery maker Energizer Holdings, Inc. Energizer reported advertising costs of $96.7 ... Read the whole story
- COMMENTARY
To everyone who is NOT a Trumper, Nazi, racist or fascist: Close down your account and wait for someone else to open "Facebook II." Read the whole story
COMMENTARYDoes anyone else see the irony in the White House using Twitter to broadcast the live signing of the President's executive order to put ... Read the whole story
"Advertising investment is set to fall 8.1% - $49.6 billion - worldwide this year," WARC Head of Data Content James McDonald writes in "The ... Read the whole story
The Interactive Advertising Bureau (IAB) has published some valuable research -- including a series of ongoing tracking studies of the buy-side and the sell-side ... Read the whole story
- COMMENTARY
One change ANA suggests: that the "upfront shift from a broadcast year to a calendar year to reflect and improve business planning." Read the whole story
Callie Schweitzer has joined LinkedIn as its first marketing editor. She joins from Founder-CEO of consultancy The Callie Co., and previously was Chief Content ... Read the whole story
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital -- and that it ... Read the whole story
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its ... Read the whole story
