After years of double-digit percentage growth, U.S. content marketing revenues are expected to decline 6.8% due to the COVID-19 pandemic in 2020, according to ... Read the whole story
Three of the biggest platforms responsible for the spread of disinformation and divisive content online -- Facebook, YouTube and Twitter -- have taken an ... Read the whole story
After a tough 2020 when ad spend in the category is projected to drop 21% across 10 major markets Zenith predicts global spending will ... Read the whole story
COMMENTARYA new drama series coming to Amazon Prime this week touches on important contemporary topics that are top-of-mind for everybody right now. Read the whole story
COMMENTARYDay Two of the ARF's virtual AudienceXScience Conference highlighted an investment banker's view of the future of the media and entertainment worlds post-COVID, stressed ... Read the whole story
AdSparx gives Discovery the video platform engineering capabilities for delivering personalized ads for its expanding base of D2C offerings here and internationally, says the ... Read the whole story
Oracle will launch Moat Outcomes Wednesday, providing a way to get business results from ad campaigns within 10 days instead of 10-13 weeks -- ... Read the whole story
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Elyse Epstein joined from sibling agency Ogilvy, where she served as director, program management. The company also promoted six-year veteran Tania Sethi to Chief ... Read the whole story
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Real news cannot be produced when journalists are at the whims of soulless corporations. Read the whole story
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The medium has evolved significantly in recent years and is on the same playing field as other media channels. Unsiloing OOH is enabled through ... Read the whole story
Twitter has been hit with a lawsuit for allegedly drawing on users' phone numbers to serve them with targeted ads. Read the whole story
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Science has proven that when the going get tough, the paranoid get weirder. Read the whole story
What do podcasts, poetry, martial arts, henna and Etch A Sketch have in common? They were just some of the ways the team at ... Read the whole story
That's according to a new global ranking from COMvergence in which Mindshare, MediaCom and Wavemaker took the top three spots. Read the whole story
Just a few weeks into the re-opening of theaters, U.S. movies witnessed falling box-office revenues and low-to-modest movie-studio national TV spending. Read the whole story
