Mindshare's final 2019 U.S. billings grew 6.4% to $7.0 billion, not declined 3.1% to $6.4 billion as previously reported by MediaDailyNews based on initial ... Read the whole story
COMMENTARYOverall, out-of-home media is a small - but growing - fraction of political ad spend. Buyers are drawn to OOH to boost name identification, ... Read the whole story
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All we seem to focus on in the industry these days is left brain-related: data, technology, analytics, short-term performance. Have we swung too far? Read the whole story
COMMENTARYThe focus of the brand boycott of Facebook has been on how it impacts its bottom line, especially ad revenues. But it has something ... Read the whole story
Media companies can now track TV tune-ins driven by digital campaigns across all platforms, including CTV, mobile, desktop, video, says the company. Read the whole story
While a variety of self-reported consumer surveys suggest many are feeling more optimistic about the future, new scientific research from the NeuroLab of GroupM's ... Read the whole story
The branded content deal with Ford Motor Company is a "first-ever, prime-time product reveal roadblock" across broadcast, cable, digital and streaming properties, Disney Media ... Read the whole story
In a video town meeting with employees last Friday, Facebook Inc. CEO Mark Zuckerberg also said the boycott is more a "reputational and partner" ... Read the whole story
COMMENTARYThe death of Carl Reiner brought home a fact of life -- that the members of TV's old guard are dwindling to a few. Read the whole story
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For a day, just sit back, relax and say to yourself, "This really is a hell of a great country." Read the whole story
"The website of every business covered by the law must now post a link on its homepage that says 'Do Not Sell My Personal ... Read the whole story
Last year wasn't a good one for the Big 3 agency holding companies media services divisions in terms of U.S. billings growth. Their combined ... Read the whole story
With more than 400 brands committing to a Facebook boycott, the social giant is struggling to explain its position on hateful and hostile content. Read the whole story
