The client spends an estimated $5 million on digital media annually, according to agency research firm COMvergence. Read the whole story

Intent data also showed "content marketing" to be the topic most consumed by agencies this week. Read the whole story

One of the favorite sports of ad economy watchers is trying to understand its relationship with the general economy. But there is new, mounting … Read the whole story

"The 4400" was a sci-fi gem of the mid-'00s, but in a sign of the times, it has now been remade as a not-very-gemlike … Read the whole story

National TV ads were placed primarily on NFL Football and Major League Baseball programming, with Fox, NBC, CBS, ESPN and ABC the top paid … Read the whole story

A federal agency has launched an investigation into how Google, Apple and other tech companies handle information about consumers' purchases. Read the whole story

Facebook employees said that in an internal presentation this spring, the platform admitted their system for detecting double accounts tends to undercount them, as … Read the whole story

For each ad transaction served across the Google exchange, the company takes on average between two and four times as much as the fees … Read the whole story

It wasn't a good day for companies that rely on ad revenue. The technology industry lost billions this morning -- especially those focused more … Read the whole story

A recent court ruling that revived Philadelphia news anchor Karen Hepp's lawsuit against Facebook will have "far-reaching consequences," including a chilling effect on online … Read the whole story

Study found most viewers would prefer to sit back and enjoy the ads. They don't want to interact or take an action like posting. Read the whole story