The Media Rating Council announced it has revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a ... Read the whole story

It's Rob Lowe again. And this time, he's a veteran fire captain with 9/11 battle scars. Read the whole story

Confirming reports, Peacock will launch April 15, largely as a premium free, ad-supported video service with a subscription option, building to 24 million initial ... Read the whole story

In a positive sign for the ad economy, demand slid only slightly from November to December 2019, according to the most recent data from ... Read the whole story

They say necessity is the mother of invention, but on Madison Avenue, it frequently fathers innovation. Read the whole story

When two of Madison Avenue's most venerable agency brands -- J. Walter Thompson and Ogilvy & Mather -- spun off their media departments to ... Read the whole story

Higher impressions come in prime time with OTT/connected TV platforms/apps, with better ad engagement from 9 a.m. to 3 p.m., according to a recent ... Read the whole story

One of the big questions coming out of CES is which innovations will scale and have enough sustainable consumer interest. The next logical question ... Read the whole story

MediaPost is collaborating with the equities research team at Raymond James to field a comprehensive survey of ad industry executives on the advertising and ... Read the whole story