Verizon Media has introduced two new mobile native ad units as part of its Moments ad suite that aims to support ecommerce and gaming ... Read the whole story
The Trade Desk late Thursday reported marketers spent more than $2.35 billion on its platform in 2018 -- resulting in $477 million in revenue ... Read the whole story
The percentage of brands consumers say they could care less about has grown to 77% worldwide -- the highest level in more than a ... Read the whole story
- COMMENTARY
Search for both Oscar advertising and content was nearly three times more than other big first-quarter TV events. Read the whole story
Gene Turner, executive vice president and chief of Horizon Next, will add oversight of the new agency venture to his duties. Read the whole story
The U.S. ad marketplace began 2019 on a down note, with the major agency holding companies reporting a 3% decline in January vs. the ... Read the whole story
- COMMENTARY
Stats on TV consumption favor "children ages 0-2." Read the whole story
The major ad industry organizations this week asked California lawmakers to revise the state's new landmark privacy law in ways that could make it ... Read the whole story
Based on the addition of WARC's 2019 ad industry forecast today, "Research Intelligencer" has updated its industry compilation and the result remains essentially unchanged. ... Read the whole story
