In a rare use of consumer media to reach a highly targeted B2B audience, programmatic media-buying firm The Trade Desk today breaks a campaign ... Read the whole story

Heller has joined AI-powered ad optimization firm Persado as president, and says he is also in the early stages of forming an advisory board ... Read the whole story

Harvey Weinstein's conviction for sex crimes is a victory for his victims and the reporters who overcame the adversity that comes with investigating the ... Read the whole story

The proposed Hawaii bill would require companies to obtain consumers' explicit consent before selling their geolocation information and internet browser information. Read the whole story

Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising ... Read the whole story

Popular Science has a new design and revamped layout to insert a younger and edgier feel that gives readers an experience distinct to the ... Read the whole story

While the vast majority of big advertisers and agencies are currently using at least some form of geo-targeting in their advertising and media-buying, they ... Read the whole story

Ascential PLC, a B2B media holding company best known for operating the Cannes Festival of Creativity/Media Lions, has taken a minority stake in Hudson ... Read the whole story

After studying an assortment of larger DTC businesses, GroupM estimates the market experienced 22% growth in 2019, which was down from 32% growth in ... Read the whole story