- COMMENTARY
It's no secret that D2C companies inevitably hit a wall in terms of customer scale and reach via Facebook (or other social media) and ... Read the whole story
Kym Frank, president of Geopath, invoked Erwin Ephron in a recent MediaPost commentary. As a student of Ephron's, I would respectfully remind Frank about ... Read the whole story
Netflix has increased its Q3 2019 marketing spending by 9% over the same period a year ago -- with much of the increase going ... Read the whole story
COMMENTARYOne of the most enduring reactions people have to some of our reality TV shows is a variant on the question: Who are these ... Read the whole story
The fourth Democratic presidential debate saw a tripling of live streams, but took in slightly lower TV viewers than an earlier debate on the ... Read the whole story
Digital technologies can erode the connection with humans, creating what Anthony Stephan, U.S. head of Deloitte Digital, calls "experience debt" between brands and customers. ... Read the whole story
Cogniscient, part of MARC USA, will handle media channels including paid and organic social, influencers, content strategy, digital video and display for the brands. Read the whole story
Havas Media Group has retained the media services account for Hyundai and Kia in Europe, Russia and Turkey, following a 10-month competitive review. Read the whole story
About a month into the new syndication season, viewership for new shows is slowly rising week-to-week -- but still down overall vs. a year ... Read the whole story
COMMENTARYWhile Facebook maintains it's okay for politicians to "lie" in their ads on Facebook, Twitter this week weighed in with an update to its ... Read the whole story
- COMMENTARY
The way you look at media is heavily influenced by your age, life stage and the environment in which you were raised. Read the whole story
The platform includes "strictly limited," skippable in-stream video ads, delivered programmatically from TiVo's advertising network. Read the whole story
Jacki Kelley, President and Chief Client Officer U.S. of Dentsu Aegis Network, is named Vice Chair of the Board. Read the whole story
