The deal is for the upfront and scatter markets. It will allow "programmatic" optimization and targeting across brands using Mediaocean's and VideoAmp's software. Media ... Read the whole story
- COMMENTARY
Forrester's sensational latest report calls time on digital display due to quality issues and CMOs waking up to safer, more cost-effective alternatives. Read the whole story
As state-sponsored hacking issues, ad fraud, and cyber-crime take on heightened significance, the Trustworthy Accountability Group (TAG) said it's registered with the Information Sharing ... Read the whole story
Samba TV, a provider of audience-based advertising insights, has partnered with video ad-serving platform SpotX to enhance audience targeting and segmentation for video advertisements ... Read the whole story
The company says its strategic priorities include advancing customer experiences through its omnichannel offerings. Earlier this spring, for example, it released the Lowe's Vision ... Read the whole story
General Data Protection Regulation (GDPR) enforcement will begin one year from Thursday, yet a quarter of companies polled by Guidance Software say they won't ... Read the whole story
Yahoo is experimenting with a new email design to help manage inbox overload. Read the whole story
NBC and CBS are claiming victory for the 2016-2017 season, even as overall TV broadcast and cable networks are generally trending down in viewership ... Read the whole story
Brands testing the new function include Universal Pictures, Visa, P&G, Pillsbury, Toyota, L'Oreal, Adidas and Tesco. Pinterest is also making it easier for brands ... Read the whole story
Autotrader's Steve Lind says, "They have so many options and much more complicated technology. The content is fantastic and the reliability is so good, ... Read the whole story
Apple's brand value rose 10% during the past year and represents 21% of the company's recent market value of $806 billion, but Amazon and ... Read the whole story
- COMMENTARY
The three most overused words in the advertising biz this year are "data," "agency" and "TV." All three are core to the current status ... Read the whole story
Ooyala alleges that Brightcove misappropriated market data and plans for its Latin America operations. Read the whole story
Among those using commissions, about 30% of respondents participating in a study released Tuesday by the Association of National Advertisers (ANA) said they use ... Read the whole story
