February 16 - 19, 2020
Thursday, November 21, 2019
- COMMENTARY
There's a big difference between "fake news" (that which is created to purposely mislead the audience) and honest journalism mistakes. Read the whole story
On the heels of a report from the American Association of Advertising Agencies asserting that the trend toward clients in-housing their programmatic media-buying has ... Read the whole story
- COMMENTARY
Marketer respondents with a holding-company model rate themselves as having greater performance gaps versus others across nearly a dozen benchmarks, including global campaign implementation ... Read the whole story
In the annals of cover stories, "banners" -- headlines that run the entire width of the front page of standard, multi-column newspapers -- connote ... Read the whole story
Google on Wednesday said it will limit the categories in audience targeting for election ads to age, gender, and general location such as postal ... Read the whole story
- COMMENTARY
Among select advertisers, Facebook is also beginning to test publisher "white lists" for Audience Network and in-stream ads. Read the whole story
Brands lose about $235 million annually from unknowingly running ads alongside fake news, and in the upcoming 2020 presidential election $200 million will be ... Read the whole story
Editor's Note: This story incorrectly transposed the meaning of the chart and data reported by the Knight Foundation. It should be read as American ... Read the whole story
Premium publishers' share of video ad impressions served has grown to 80% or more in recent quarters, according to an ongoing tracking report released ... Read the whole story
McConville will be executive vice president of ad platforms & operations, overseeing all ad technology and platforms, leading new commercial innovations and "AI-powered targeting" ... Read the whole story
