Unbranded billboards feature a memorable line from the original film, scrawled in red: "I Won't Be Ignored, Dan." Read the whole story
Stock of Digital World Acquisition Company was up 5% in mid-day Friday trading after the news of former President Donald Trump's indictment. Digital World's … Read the whole story
Shell described Volta's ad business as an "early mover advantage" with prime spots in "high-value, high-traffic" markets. Read the whole story
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Without the resources to invest in costly measurement tools, small agencies must be thoughtful, discerning, and work with the right partners. Read the whole story
COMMENTARYFor an industry that loves auditing things, maybe it's time for media to begin auditing the reality of truth. Read the whole story
COMMENTARYIn a new drama series coming to Amazon this week, a diverse group of female characters feel like victims reduced to second-class citizenship in … Read the whole story
Although NCAA's Men's Basketball TV viewing took a hit in Nielsen-measured viewership headed into the Final Four this weekend, national TV advertisers have earned … Read the whole story
The acquisition will enhance Publicis Sapient's global offerings, making Latin America the agency's third major global delivery center. Read the whole story
COMMENTARYPreviously Potashnick was Chief Operating Officer at MediaCom and following the merger between Essence and MediaCom in January, he took on the role of … Read the whole story
"We are sending Silicon Valley a clear message that their success cannot come at the expense of Arkansas's youth," Arkansas Attorney General Tim Griffin … Read the whole story
Meta is rolling out the safety controls in English- and Spanish-speaking markets, in addition to AI-powered third-party verification through brand-suitability marketing firm Zefr, which … Read the whole story
COMMENTARYGPT-4 "is biased, deceptive, and a risk to privacy and public safety," the Center for AI and Digital Policy says in a new FTC … Read the whole story
Fox has partnered with Givsly, a purpose-led ad and marketing company, using its Good Advertising technology to make a social impact. Read the whole story
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American consumers today may spend more time on digital content than they do on TV, but no digital property can deliver anything close to … Read the whole story
National TV ad revenues will sink 4.4% this year -- a steeper drop than a previous projection, says S&P Global Ratings, which estimates broadcast … Read the whole story
Microsoft introduced plans for additional ads in its AI-powered Bing engine and Edge browser to drive more traffic to publisher sites -- showing the … Read the whole story
He was previously Global CEO of MediaCom's creative transformation unit. He is also a co-founder of Mother and former UK and Ireland executive chairman … Read the whole story
COMMENTARYAI for consumers will usher in at least three changes in the ways in which consumers engage with brands: automation, curation and migration. Read the whole story
