- COMMENTARY
Mary Young, VP, business development at AdMarketplace, spoke with "Inside Performance" about why at one time she wanted to become President. Read the whole story
COMMENTARYWhen it comes to the fastest-growing segment of media-buying -- programmatic -- in-house is now the norm for most clients worldwide. That's the finding ... Read the whole story
After a weekend of negotiations between Microsoft CEO Satya Nadella and President Trump, the software giant says it plans to pursue an acquisition of ... Read the whole story
COMMENTARYEven if the end did not officially come over the weekend, it is hard to envision a scenario in which the show survives the ... Read the whole story
Over 23.7 million NBA fans are within the common home buying and selling age group, Coldwell Banker CMO David Marine tells "Marketing Daily." Read the whole story
"The Knight Institute has sent multiple letters and emails to defendants explaining that the continued blocking of these individuals from the @realDonaldTrump account violates ... Read the whole story
- COMMENTARY
Agency, network, MVPD and measurement executives extolled addressable's promise, but also acknowledged measurement and other challenges -- particularly on a national level -- during ... Read the whole story
Baidu plans to grow its advertising base through a recent partnership with Microsoft's MSN native advertising platform, despite China's deteriorating relationship with the U.S. Read the whole story
- COMMENTARY
Deepfakes have become terrifyingly good, as in a video of Nixon delivering the speech he would have given if the moon lander had crashed. Read the whole story
GroupM's Mindshare unit had the best first half of 2020, increasing its revenue by $52.2 million over the same period a year ago, according ... Read the whole story
The U.S. Bureau of Economic Analysis reported that the U.S. ad economy contracted only 27.4% in Q2 and 1.4% in Q1, while real GDP ... Read the whole story
