The U.K. offices of Publicis Media's Spark Foundry have been named the media-planning and buying agency in the U.K. for Fox's sweets, a century-old … Read the whole story
Facebook on Wednesday announced the rollout of what it described as a "small test" of in-headset ads for its Oculus mobile app. The ads, … Read the whole story
m/SIX, a joint venture of GroupM and The&Partnership, has named Nadalie Dias Chief Strategy Officer for North America. Dias, who reports to m/SIX Americas … Read the whole story
COMMENTARYAfter a dormant year, the travel industry predicts domestic travel to bounce back in the third quarter to pre-pandemic levels. For marketers , digital-out … Read the whole story
The Coalition for Innovative Media Measurement, a division of the Advertising Research Foundation, this morning said it is launching new research to "better understand … Read the whole story
Publicis Media's Spark Foundry unit is expanding its capabilities in commerce media and marketing, and has tapped a commerce all star to lead it. … Read the whole story
Terms were not disclosed, but one estimate put the all-in cost of the deal at about $30 million per year. Read the whole story
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NBCU's CEO says when promoting big events or launching a high-profile TV series, having an ad-supported platform for marketing will be key in the … Read the whole story
The delay will provide more time for the MDC board's committee evaluating the merger to consider revised terms by Stagwell in the face of … Read the whole story
COMMENTARYTV's role as an ad medium is getting a shot in the arm this month -- if the claims about the upfront sales season's … Read the whole story
Bento Box's initial NFT effort will be the "first animated series to be curated entirely on the blockchain." The creative fund will produce non-fungible … Read the whole story
Alyson Stevens has been appointed Global Head of Connected Intelligence and Michael Horn is named Global Head of Data Product. Read the whole story
In 1967, Sloves teamed with Ed McCabe, Sam Scali, Alan Pesky, and Len Hultgren to form the agency that bore his name. Read the whole story
Khan, who was approved Tuesday by a Senate vote of 69-28, was among the counsel to the House Judiciary Committee's antitrust subcommittee, which criticized … Read the whole story
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True friends will pick lice out of your fur -- or they would, if they were monkeys. Facebook Friends feel entitled to belittle your … Read the whole story
Disney CEO Bob Chapek also said Disney has no plans to break up Disney+ into specific content "brands" such as Marvel, "Star Wars," or … Read the whole story
