Streaming TV is taking center stage in 2024. Innovative technologies, changing viewing habits, hyper-targeting capabilities, flexibility…all make investing in CTV/OTT a no brainer for advertisers. Consumers are also taking more control over their media consumption. Money conscious viewers prefer watching ad-supported options; prompting streaming giants like Netflix and Disney+ to launch their own ad-funded plans. As a result, the TV landscape is fragmenting further, with measurement even more complex.
From increased privacy regulations to the barrage of measurement alternatives, cross-channel attribution is a continuing challenge. How are marketers combatting these issues, and what are they doing to better understand customers and their journeys? How are media buyers connecting and effectively measuring across channels to validate spend? While there’s not one magic bullet, there are solutions, and that’s what MediaPost’s TV & Video Insider Summit is all about!
We will explore:
- effective measurement strategies around cross channel behaviors
- tracking and quantifying video impact
- allocating ad-spend in today’s complex TV landscape
- ad opportunities in e-sports and gaming
- retail media data to drive brand in streaming TV
- attention metrics- - supplementing legacy KPIs to optimize media, measurement and creative testing
- shoppable ads and video commerce
- AI driven strategies for content creation and optimization
- TikTok, Meta, Youtube, Twitch, X…navigating social media’s vast landscape
In case studies, discussion sessions, and MediaPost's signature daily roundtables, we bring some of the most experienced video buyers and planners together to share their best practices and help us sort through the complexities.