March 7 - 10, 2022
Austin, TX

2022’s Expanding Media Portfolios: A 360-degree Approach

It’s the wild, wild west for media buyers. With the ever-expanding streaming wars, addressable TV’s advances, the growing capabilities of programmatic video, and a flurry of new social media options, the TV and video landscape is more exciting…and complex…than ever.

At the Spring 2022 TV & Video Insider Summit, video buyers and planners help us sort through the complexities. How are they building out and adapting their media strategies to fit this multiscreen landscape? How are they mapping consumer touchpoints? Which video formats are driving the best ROI and, given data restrictions, what are they doing from an audience targeting perspective? 

We will explore:
- Building out a diverse media portfolio
- Aligning measurement strategies around cross channel behaviors
- Determining which channels perform best for specific KPI’s
- Measuring performance beyond reach and frequency
- Targeting audiences around increased data restrictions
- What video content drives performance? Drives brand?
- TikTok, Instagram Reels & YouTube Shorts: Why short-form videos are worth investing in?
- Brand partnerships: celebrities & influencers
- Preparing for the Olympics and midterm elections

Conference Content Programmers

Lisa Singer, Event Editorial Manager, MediaPost

 


VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

TV + Video Insider Summit 2022 Attendees Include

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Agenda

Monday, 03/07

6:30 PM Central
7:30 PM ET
Welcome Cocktails

Tuesday, 03/08

8:00 AM Central
9:00 AM ET
Coffee Service Available
8:30 AM Central
9:30 AM ET
VIP 1:1 Meetings
(by invitation - please refer to your inbox)
9:15 AM Central
10:15 AM ET
Breakfast Buffet Opens
9:40 AM Central
10:40 AM ET
Sponsor Breakfast Presentation
10:00 AM Central
11:00 AM ET
Opening Remarks - MediaPost Emcee
MC
Lisa Singer, Event Editorial Manager, MediaPost 
10:05 AM Central
11:05 AM ET
Keynote Interview
Interviewee
Angela Zepeda, Chief Marketing Officer, Hyundai Motor America 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
10:35 AM Central
11:35 AM ET
Panel: Managing Today's Expanding Media Landscape
TV & video viewership is continuing to grow in 2022, with marketers reallocating more of their budget towards CTV and streaming. This spurt not only brought new opportunities, but fragmentation challenges as well. How are brands planning and optimizing across channels? How are they effectively managing reach and frequency, and how has this changed the way campaigns are measured? Our panel of marketers share their solutions and best practices.
11:05 AM Central
12:05 PM ET
Sponsor Spotlight Presentation
11:15 AM Central
12:15 PM ET
Case Study: Jackson Hewitt Expanding it's Audience with a Human Touch
Presenter
Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt 
11:35 AM Central
12:35 PM ET
Case Study
11:55 AM Central
12:55 PM ET
Roundtables: Data Privacy & Targeting - What are Marketers Doing from an Audience Targeting Perspective?
12:40 PM Central
1:40 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Brewery Tour
Golf at Barton Creek: Crenshaw Course
6:30 PM Central
7:30 PM ET
Cocktail Party
7:30 PM Central
8:30 PM ET
Dinner Reception

Wednesday, 03/09

8:00 AM Central
9:00 AM ET
Coffee Service Available
8:30 AM Central
9:30 AM ET
VIP 1:1 Meetings
(by invitation - please refer to your inbox)
9:15 AM Central
10:15 AM ET
Breakfast Buffet Opens
9:40 AM Central
10:40 AM ET
Sponsor Breakfast Presentation
10:00 AM Central
11:00 AM ET
Welcome Back
10:05 AM Central
11:05 AM ET
Keynote
Keynote
David Marine, CMO, Coldwell Banker 
10:35 AM Central
11:35 AM ET
Panel: Testing, Testing: Determining the Best Video Platforms for Your Brand
By 2024, spending on video ads is predicted to reach more than $9 billion. Youtube, Instagram, Facebook and 2021’s most visited website, TikTok, are some of the most popular video platforms being integrated into today’s multi-channel strategy? But how are brands tracking progress and what metrics determine a campaign’s success? This panel of brand marketers will discuss how and why these channels are now an essential part of their media mix.
11:05 AM Central
12:05 PM ET
Sponsor Spotlight Presentation
11:15 AM Central
12:15 PM ET
Case Study
11:35 AM Central
12:35 PM ET
Case Study
11:55 AM Central
12:55 PM ET
Roundtables: Messaging Strategies 2022
12:40 PM Central
1:40 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Kayak on Town Lake
Axe Throwing at Urban Axes
6:30 PM Central
7:30 PM ET
Cocktail Party
7:30 PM Central
8:30 PM ET
Dinner Reception

Thursday, 03/10

9:00 AM Central
10:00 AM ET
Coffee & Breakfast Buffet Opens
9:40 AM Central
10:40 AM ET
Sponsor Breakfast Presentation
10:00 AM Central
11:00 AM ET
Welcome Back
10:05 AM Central
11:05 AM ET
Presentation: Avocados From Mexico Super Bowl
Presenter
Kelly Burke, Associate Director, Brand Marketing & Strategy, Avocados From Mexico 
10:35 AM Central
11:35 AM ET
Sponsor Spotlight
10:45 AM Central
11:45 AM ET
Co-Presentation
PresenterS
Lisa McQueen, Media Manager, Lexus 
Albert Thompson, Managing Director, Digital, Walton Isaacson 

Featured Speakers

Kelly Burke

Avocados From Mexico
Associate Director, Brand Marketing & Strategy

David Marine

Coldwell Banker
CMO

Lisa McQueen

Lexus
Media Manager

Lisa Singer

MediaPost
Event Editorial Manager

Albert Thompson

Walton Isaacson
Managing Director, Digital

Angela Zepeda

Hyundai Motor America
Chief Marketing Officer

Suzanne Darmory

Jackson Hewitt
VP of Integrated Marketing and Creative

Tanya Gazdik

MediaPost
Senior Editor, Automotive

Activities

Tuesday 2 p.m.

Brewery Tour

This experience takes you around Austin doing all kinds of cool beer-related activities. Start at SOCO Homebrew for a home beer-making class to learn about how to make your own beer and see how beer tastes at different stages in their fermentation process. Once we’ve mastered the basics, you'll tour Thirsty Planet Brewery for a lesson on commercial beer-making. If you’re looking for a fun day out networking with other Summit attendees, this is the event for you!

Tuesday 2 p.m.

Golf at Barton Creek: Crenshaw Course

When two-time Masters Champion and Austin native Ben Crenshaw partnered with architect Bill Coore to design this course, he adhered to his design philosophy that “the best architect is nature.”  With lush, wide sweeping fairways lined by densely packed trees that will devour errant tee shots, the Coore Crenshaw Cliffside course challenges golfers with its approach to large, well-contoured greens.

Wednesday 2 p.m.

Kayak on Town Lake

Experience the scenic and beautiful Austin from the unique perspective of your kayak on this 2-hour tour.  Paddle along and discover some of Austin's great landmarks, including Barton Springs, the Congress Avenue Bridge (famous for it's 2 million bats), the Stevie Ray Vaughan statue, and the Austin boardwalk. The tour is a mix of history, new landmarks in the expanding Austin skyline and we also include a little information about the wildlife in the area.


Wednesday 2 p.m.

Axe Throwing at Urban Axes

Join fellow summit attendees at Urban Axes for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Urban Axe Throwing!

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Venue

The LINE Hotel
111 E Cesar Chavez Street
Austin, Texas, 78701

At the crossroads where Town Lake meets downtown, the LINE Austin draws influence from both the surrounding natural beauty and the creative energy that fuels the city. Once home to a jazz club that broadcast live on local radio in the late 1960s, the hotel is part of downtown Austin history and holds a cultural legacy within its walls as unique as the city itself.

To book a room at the LINE Hotel and attend the IN-person gathering, you may do so here

The cut-off date for booking rooms with this discount is Wednesday, September 15th, 2021

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate.  You must have proof of the COVID-19 vaccination to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).

You can register here for either the IN-person or Virtual events.


The LINE Hotel, Austin, TX

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.