March 2 - 3, 2021
Virtual Event

Remote Control: Channel Surfing in the New Media Landscape

As the world begins to recover and slowly reopen from the COVID-19 crisis, advertisers are still facing an unpredictable horizon. Uncertainty surrounding sports and live events, postponed upfronts, the explosion of streaming and OTT, have all transformed the TV media landscape as we know it.

The lockdown had a profound impact on consumer behavior. More time at home resulted in a dramatic increase in video consumption across all media channels; including linear TV, digital, streaming services and mobile. Now, as states ease shelter-in-place orders, traditional TV usage is normalizing while CTV viewing remains well above pre-pandemic levels; suggesting life in the new normal will include higher connected TV usage than before the shutdown.
 
Consumer spending is also unpredictable. As people continue to cope with health risks, the economic downturn and challenges from systemic racism; they’re expecting more from the companies they choose. In response, brands not only need to consistently reevaluate their target audience, but also continue to adjust both their messaging and actions to connect in more meaningful ways.
 
Through all of this, marketing budgets are down. Advertisers need to remain agile while continuing to monitor shifts in audience behavior. Which trends are temporary and which ones will endure moving forward?  Steadfast media plans and marketing strategies no longer hold true, so how are savvy marketers planning in this unpredictable media market?  As we move past the crisis, what will COVID-19’s impact on the media landscape be for years to come?
 
Brands and advertising agencies come together at the annual fall edition of MediaPost’s TV & Video Insider Summit to tackle the challenges in these uncertain times ahead...

  • Short and long-term media planning when consumer behavior and the economy are in flux
  • Planning and tracking cross-platform campaigns without a unified measurement system
  • Leveraging audience buying to improve scale in OTT & CTV
  • Opportunities and challenges created by different channels; i.e. TikTok
  • Adapting creative for remote work environment
  • Tone, context and relevance of advertising message during a crisis
  • Reallocating budgets after channel pauses, absence of live sports, the changing upfront landscape and upcoming elections
At MediaPost's fall gathering of TV & Video experts we turn to the people who are planning, buying and strategizing during these unpredictable times.

Conference Content Programmers

Lisa Singer, Event Editorial Manager, MediaPost

VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

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The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

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For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.