March 2 - 3, 2021
Virtual Event

We Want Our Accountable TV

All TV is "connected" now. OTT/CTV, social video, AVOD, YouTube and more are more data driven than ever. But in the last year we also saw how even traditional linear broadcast had to move viewers onto other screens to convert. Marketers' expectations have been raised. All video must move measurable needles to earn its place in the budget.

At the spring edition of MediaPost's TV and Video Insider Summit we focus on measurability, accountability, performance. How are marketers using sight, sound and motion across screens to drive the bottom line.
 
We will explore:
  • Planning across OTT/CTV, digital video, social, linear
  • V-Commerce and performance video
  • Going local vs. going national
  • Measuring CTV
  • Leveraging the live online video opportunity
  • Keeping UGC and influencers accountable
  • Shoppable video
  • TikTok and the new video opportunities
At the spring TV and Video Insider Summit we leave GRPs in the rear view mirror and keep our eye on performance and accountability in a new age of video.

Conference Content Programmers

Lisa Singer, Event Editorial Manager, MediaPost

Programming Advisor

Rob Jayson, EVP, Analytics & Insights, USIM

VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

TV + Video Insider Summit 2021 Attendees Include

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Agenda

Tuesday, 03/02

Day 1 - Buying Your Next CTV
3:00 PM ET
Opening Remarks - ALL times EST
MC
Lisa Singer, Event Editorial Manager, MediaPost 
3:10 PM ET
Keynote Interview: Betting on The Big Game: Pepsi’s Omni-Screen Half-Time Strategy
Super Bowl halftime remains the biggest sponsorship opportunity of the biggest TV event of the year. But as its Pepsi overseer tells us, A lot of the effort now occurs on a wide range of screens, formats and timeframes long before and after the big show. What is the Big Game strategy in an era of dispersed viewing and a deeply disrupted year in sports?
Interviewee
Todd Kaplan, VP of Marketing, Pepsi 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
3:35 PM ET
Sponsor Spotlight
3:45 PM ET
Panel: Taking CTV's Measure: What Does A Data-Driven Strategy Look Like?
Accelerated by lockdown viewing, digital video and connect TV in 2021 goes from nice-to-have to must-have; for any brand plan that needs reach and any performance strategy that requires greater targeting and accountability. But with multiple TV manufacturers in the game, SVOD, Amazon, Roku and too many free streamers and platforms to count; many with their own metrics, how are media buyers ensuring that data drives the strategy? Our panel of cross-screen planners share how they meet the challenge of attribution across platforms, reconcile competing metrics, calculate ROI and optimize on the fly. Let's get practical. What does the digital and CTV video plan look like after a year of radical change?
Moderator
John Mergen, Executive Media Director, The Shipyard 
PanelistS
Fiona Benmayor, Senior Analyst, North America Media & Consumer Data, PepsiCo, Inc. 
Eric Neville, Senior Manager, Media & Audience Strategy, Cadillac 
Hannah Son, Director, User Acquisition, JibJab 
Eric Tsai, VP, Marketing and Analytics, Joybird 
4:10 PM ET
Sponsor Spotlight - "Cross-Platform TV & the Power of the Impression: Welcome to ADvantage XP"
4:20 PM ET
Cancer Treatment Centers of America Case Study: Going Geo: Precision Targeting The Video Story
Reaching the right audiences, in the right places, at the right time, during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) reached prospective patients through a targeted OTT/CTV campaign that informed patients of nearby facilities available for treatment. CTCA and Merkle share learnings that resulted in a cost per conversion of 60% lower than the cross-channel average.
PresenterS
Trevor Hadick, Sr. Manager, Analytics, Merkle 
Ivan Stamenov, VP Marketing Operations & Technology, Cancer Treatment Centers of America 
4:40 PM ET
Sponsor Spotlight - "Connecting Workflow for a Connected TV World"
4:50 PM ET
Case Study: Solving the Brand-Bottom Line Conundrum

The sales vs. brand building conundrum is the bane of media planners everywhere. Reebok shares its solution – grounded in basic research, leaning on video storytelling, persistent testing of frequency and formats. But Beth McKenna also explores how brands need to avoid targeting themselves into oblivion and prove out allocation decisions to their own internal stakeholders.

Presenter
Beth McKenna Moore, Director of Global Marketing Strategy, Reebok 
5:10 PM ET
Roundtables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different.  Webcams and Mics ON. Recording and reporting OFF.  Discuss amongst yourselves!
5:10 PM ET
Roundtable: Making the Most of UGC
With traditional production severely constrained marketers turned to influencers, partners and consumers themselves to fill the rapid-fire needs of a fluid advertising environment. What did they learn about maintaining brand safety, hitting schedules, measuring results? Has the creative bar been lowered once and for all?
Featuring
Brandon Miller, Digital Marketing Manager, Land O' Lakes, Inc. 
Kirsten Wright, VP Marketing/Director Social Media, SCS 

Wednesday, 03/03

Day 2 - Video First Commerce
3:00 PM ET
Welcome Back: Survey Report - ALL times EST
MC
Lisa Singer, Event Editorial Manager, MediaPost 
3:05 PM ET
Fireside Chat: Eos Stays the Course During Pandemic
COVID-19 forced companies to reevaluate their marketing strategies. Plans were put on hold and budgets cut, given the unpredictable environment. Coming off a recent brand reboot, skin care company, Eos, met those challenges head on with not one, but two new product launches. CMO, Soyoung Kang shares with us the strategy behind it, how they adapted and her one imperative moving forward.
Interviewee
Soyoung Kang, Chief Marketing Officer, eos 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
3:35 PM ET
Trivia
3:45 PM ET
Sponsor Spotlight - "Customize Addressable CTV Audiences in Real-Time"
3:55 PM ET
Panel: Screens, Screens, Everywhere: YouTube, TikTok and Beyond
How and where are marketers leveraging video? E-commerce became a lifeline for consumers, YouTube viewing surged, and TikTok turned into the flavor of the year, but how are brands using and measuring its effectiveness? Our panel explores how these emerging opportunities are reshaping video strategy.
Moderator
Albert Thompson, Managing Director, Digital, Walton Isaacson 
PanelistS
Matt Myers, Head of Customer Acquisition, Haven Life 
John Porte, VP, Cross Channel Paid Media, Wells Fargo 
Taylor Rock, Acquisition Marketing Manager, DTC, The Clorox Company 
4:25 PM ET
Sponsor Spotlight - "Driving Omnichannel, Data-Driven, and Accountable Media"
4:35 PM ET
Keynote Interview: SmileDirect’s All-Screen Press
As the oral care upstart SmileDirect grows its brand into new product lines and customers, the company is bringing its performance-oriented media to every screen. CMO John Sheldon explores how a CPM-centric approach continues to perform across linear, CTV and social. Likewise, highly modular creative and leveraging shorter formats are giving SmileDirect the flexibility to grow despite the opaque outlook for 2021 media.
Interviewee
John Sheldon, CMO, SmileDirectClub 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
5:00 PM ET
Roundtables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different.  Webcams and Mics ON. Recording and reporting OFF.  Discuss amongst yourselves!
5:00 PM ET
Roundtable: Live Video
Everything old is new again. As the world goes VOD, live streams took advantage of the always-on viewer. But how can brands decide whether and where to use the live opportunities across FB, YouTube, Instagram and even TikTok. How are early practitioners leveraging the intimacy and immediacy of this connection to consumers?
Featuring
Sarah Grosz, Head of Influencer Marketing, Mutesix 
Albert Thompson, Managing Director, Digital, Walton Isaacson 

Featured Speakers

Fiona Benmayor

PepsiCo, Inc.
Senior Analyst, North America Media & Consumer Data

Sarah Grosz

Mutesix
Head of Influencer Marketing

Trevor Hadick

Merkle
Sr. Manager, Analytics

Soyoung Kang

eos
Chief Marketing Officer

Brandon Miller

Land O' Lakes, Inc.
Digital Marketing Manager

Matt Myers

Haven Life
Head of Customer Acquisition

John Porte

Wells Fargo
VP, Cross Channel Paid Media

Taylor Rock

The Clorox Company
Acquisition Marketing Manager, DTC

John Sheldon

SmileDirectClub
CMO

Hannah Son

JibJab
Director, User Acquisition

Ivan Stamenov

Cancer Treatment Centers of America
VP Marketing Operations & Technology

Eric Tsai

Joybird
VP, Marketing and Analytics

Todd Kaplan

Pepsi
VP of Marketing

Beth McKenna Moore

Reebok
Director of Global Marketing Strategy

John Mergen

The Shipyard
Executive Media Director

Eric Neville

Cadillac
Senior Manager, Media & Audience Strategy

Lisa Singer

MediaPost
Event Editorial Manager

Steve Smith

MediaPost
VP, Editorial Director, Events

Albert Thompson

Walton Isaacson
Managing Director, Digital

Kirsten Wright

SCS
VP Marketing/Director Social Media

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Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.