March 16 - 19, 2025
Scottsdale, AZ

The Next Era of Video Advertising

Premium Content, Price Hikes and Personalizing at Scale

Video remains one the most engaging ways to tell your brand’s story, but navigating the nuances is a complex task. People are moving to premium content. CTV and Retail Media Networks have teamed up to provide an integrated experience. Mobile gaming is taking attention away from social media. AI lets us both customize creative and effectively segment audiences at scale.

How do we make our investments work smarter to reach the target audiences while minimizing waste? As the market pushes multicultural marketing towards general market strategies, will it be enough to reach this growing demographic? Is measuring attention a wasted effort since it's a subjective metric? Join us at this Spring’s TV & Video Insider Summit as we dive into consumer viewing habits, emerging video trends, and media management across screens.

Conference Content Programmers: 

Lisa Singer, Senior Director, Event Programming, MediaPost

Erin Everhart, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost


VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

Previous TV + Video Insider Summit Attendees

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Agenda

Sunday, 03/16

6:30 PM Mountain
9:30 PM ET
Welcome Cocktails

Monday, 03/17

9:15 AM Mountain
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Mountain
12:35 PM ET
Opening Remarks
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Mountain
12:45 PM ET
Keynote: Celebrity Partnerships and Influencers
10:15 AM Mountain
1:15 PM ET
Panel: Super Bowl Frenzy: Is it Worth It?
Every year brands spend millions on the Super Bowl. Some see it as a worthwhile investment. Others don't run a dedicated spot but try to associate themselves through contextual and timed campaigns around the big game. Is there a particular spot in the game that is better than later in the game? Is the half-time show worth advertising next to? What are some engaging tactics brands are using to stand out amongst the flurry of advertisers? Are there ways to be contextually relevant without shelling out the $7M for a spot during the game? We’ll debate the merits of one of the oldest TV ad placements and learn how to modernize our buys to make the most of consumers changing viewing habits.
10:45 AM Mountain
1:45 PM ET
Sponsor Presentation & Coffee Break
11:15 AM Mountain
2:15 PM ET
Presentation: Repurposing Video Assets Across Your Buys
11:35 AM Mountain
2:35 PM ET
Panel: Navigating The 2025 and Beyond Video Landscape
Change is the one thing we can count on in the TV and video landscape. How do we future proof our video strategies? From shoppable video to gaming and digital OOH to live-streaming, using both traditional and digital channels is key if you expect to connect with today’s fragmented audience. How do we weave these new trends into our buy while not sacrificing our tried-and-true tactics? How can we better collaborate with our creative teams to improve the buy, the targeting and the message? Our panel of savvy marketers share how they’re adapting to this dynamic landscape.
12:00 PM Mountain
3:00 PM ET
Roundtable: Maximizing Your Video Formats to Optimal Viewability
12:00 PM Mountain
3:00 PM ET
Roundtable: Beyond the Big Screen: Using Video Across Channels
12:00 PM Mountain
3:00 PM ET
Roundtable: Future Proofing Your Video Strategy
12:00 PM Mountain
3:00 PM ET
Roundtable: Are Celebrity Partnerships Still Good for Brand Awareness?
12:45 PM Mountain
3:45 PM ET
Sponsor Lunch Presentation
1:00 PM Mountain
4:00 PM ET
6:30 PM Mountain
9:30 PM ET
Cocktail Party
7:30 PM Mountain
10:30 PM ET
Dinner

Tuesday, 03/18

9:15 AM Mountain
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Mountain
12:35 PM ET
Welcome Back
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Mountain
12:45 PM ET
Keynote: Finding Your Audience in a Sea of Streaming Options
10:15 AM Mountain
1:15 PM ET
Panel: RMN and the CTV Connection | Tapping Into Your First-Party Data
US retail media CTV ad spend is on pace to hit $8.6B by 2027. Retail media networks are partnering with CTV platforms to give viewers more personalized advertisements but how can media buyers negotiate for a fair price to what seems to be another walled garden? Will there ever be a way to ensure transparency in regard to what data they’re leveraging? Would the media buyer have reached the same segment the RMN is reaching and how do you work against that to ensure your media dollars aren’t wasted? We will also discuss how media buyers are measuring their campaigns across CTV platforms.
10:45 AM Mountain
1:45 PM ET
Sponsor Presentation & Coffee Break
11:15 AM Mountain
2:15 PM ET
Presentation: Social Commerce and Shoppable Video Ads
11:35 AM Mountain
2:35 PM ET
Panel: Attention and Alternative Currencies: New Ways To Measure ROI
Old metrics like impressions may be getting replaced by attention metrics someday but does measuring attention provide conversions and ultimately ROI? Attention is such a subjective term that everyone has a different definition of what it really means. ACR can enable marketers to better personalize their ads, but do they ultimately help convert those viewers? What other things should we be looking at to measure our ROI? Media buyers will sit down to discuss whether these new alternative currencies are viable options to replace the older ones someday.
12:00 PM Mountain
3:00 PM ET
Roundtable: Tips and Tricks to Using AI to Find Your Audience
12:00 PM Mountain
3:00 PM ET
Roundtable: Effective Ways of Working with RMNs on Your CTV Strategy
12:00 PM Mountain
3:00 PM ET
Roundtable: That Measurement Roundtable
12:00 PM Mountain
3:00 PM ET
Roundtable: Targeting Younger, More Diverse Consumers with Your Video Strategy
12:45 PM Mountain
3:45 PM ET
Sponsor Lunch Presentation
1:00 PM Mountain
4:00 PM ET
6:30 PM Mountain
9:30 PM ET
Cocktail Party
7:30 PM Mountain
10:30 PM ET
Dinner

Wednesday, 03/19

9:00 AM Mountain
12:00 PM ET
Keynote: Culturally Relevant TV Placements for Multicultural Audiences
9:30 AM Mountain
12:30 PM ET
Panel: Breaking Through the Clutter in Scrollable TV
TikTok, Insta Reels, YouTube…what are the video strategies for engaging and grabbing attention in scrollable TV? Is some content better suited on specific social media channels than others? Is using real people with less professionally shot, laid back content more authentic for viewers to stop in their tracks to watch your ad? We also will discuss if using paid influencers is more effective and how to leverage learnings from the influencer field that brands can replicate for themselves.
10:00 AM Mountain
1:00 PM ET
Presentation: eSports and Mobile Gaming
10:30 AM Mountain
1:30 PM ET
Summit Concludes

Speakers

Erin Everhart

MediaPost
Senior Director of Event Programming

What people are saying about this event

Venue

The Scottsdale Resort @ McCormick Ranch
7700 E McCormick Pkwy
Scottsdale, Arizona, 85258

Booking your Room at The Otis Hotel

To secure a room for MediaPost's TV & Video Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. You may register for the event here.

To book your discounted room at The Otis Hotel, go to:


This discounted room block will EXPIRE on MONDAY, 9/9/24, 5pm EST!


If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.


The Scottsdale Resort @ McCormick Ranch

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.