Sunday, 10/16
6:30 PM ET
Welcome Cocktail Reception
Great Hall Deck
8:00 PM ET
Private VIP Dinner
Scarpetta Beach at Gurney's
Monday, 10/17
7:45 AM ET
Coffee Service Available
Great Hall Foyer
8:00 AM ET
VIP 1:1 Meetings
Longitude & Latitude rooms (located directly under Top Deck)
8:30 AM ET
Breakfast Buffet Opens
Great Hall Foyer
9:15 AM ET
Sponsor Breakfast Presentation
Great Hall
9:35 AM ET
Opening Remarks - All Times EST
Great Hall
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM ET
Keynote Presentation: Legacy Brand McCormick Spices Things Up with Video, Culture & PR
For more than 100 years, McCormick & Company’s portfolio of brands has included everything from herbs and spices to recipe mixes, condiments, and convenient meals. The challenge for the legacy brand has been keeping the traditions fresh. CMO Jill Pratt will share how she and her team have incorporated video and other highly visual assets, much of which are shot in-house, to stay on top of trending topics. From owning National Mustard Day to the Hot Sauce Wars of 2021, by adding appeal to functions, connecting with culture and investing in television, OLV, and paid social in concert with PR, McCormick has earned widespread broadcast coverage and successfully kept their brands top of mind.
- Keynote
- Jill Pratt, CMO, McCormick & Company
10:15 AM ET
Sponsor Spotlight & Coffee Break
10:45 AM ET
Panel: Diversity, Flexibility & Innovation: Surviving Today’s Unpredictable Media Landscape
Rising inflation, a fragmented market, limited data and shifting consumer expectations are forcing marketers to trim their budgets and reevaluate their messaging and strategies. Where are they investing their video dollars? Performance or brand-focused tactics? Retaining existing customers or targeting new ones. Tech? Our panel of marketers discuss how they're adapting to meet today’s unpredictable environment.
- Moderator
- Barbie Romero, Director, Event Programming, MediaPost
- PanelistS
- Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt
- Tim Glover, SVP Investment - Media Partnerships, Empower
- Lisa Mathison, Head of Brand Activation, Hostess Brands
11:10 AM ET
Presentation: Next Frontier of Video - OOH, Gaming, Live & More
The video ecosystem has expanded well beyond OLV, CTV, and Native to encompass Gaming, DOOH, Live, and Creators. OOH used to be a glorified real estate business until Programmatic emerged as a transformative equalizer with substantial video inventory. Gamers long accessed CTV through the console experience until COVID rewrote the rules for experiential in a way that now almost requires a “Live” component for those not in attendance. And now there’s Video Creators vs the Streaming platforms conversation. Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson, will discuss how agencies and brands alike, need to plan for extended consumer views offered through video points of contact; i.e. Gas stations, Retail Stores, Offices, Transit, Ridesharing, Gaming, TikTok, YouTube…all things Live.
- Presenter
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
11:30 AM ET
Presentation: Integrating Video into your Search Strategy to Drive Customer Flow
Search engines have evolved to feature more video content, and make it more relevant for search strategy while driving customer flow. Michael McDougall, Reprise Digital’s s.v.p head of experience, will discuss how he and his team are measuring the impact of TV campaigns in search. He’ll share multi-market case examples and best practices, to help provide a clearer understanding of the data, measurement methodology, and practical application for optimizing content and media mix. He’ll also give us peek into what’s ahead with the potential of AI, ML & Data to shift the landscape away from the established players.
- Presenter
- Michael McDougall, SVP, US Head of Experience, Reprise Digital
11:50 AM ET
Roundtable: Unpacking the Video Ecosystem Across Generations, Cultural Segments, and Channel Options.
- Featuring
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
11:50 AM ET
Roundtable: Channel Surfing: Determining What Platforms Are Right for Your Brand
How are brands thinking about content for each platform? Find out how marketers are balancing channel structure and personality vs business authenticity and brand guidelines.
- Featuring
- Lisa Mathison, Head of Brand Activation, Hostess Brands
11:50 AM ET
Roundtable: Is it the Chicken or the Egg: Does Media Drive Creative or Vice Versa?
How much of your creative is influenced by the channels you choose?
- Featuring
- Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt
12:45 PM ET
Sponsor Lunch Presentation
2:00 PM ET
Montauk Brewing Company Tasting Room
Golf at Montauk Downs Golf Course
Horseback Riding at Deep Hollow Ranch
6:30 PM ET
Cocktail Party
Regent Cocktail Club at Gurney's
7:30 PM ET
Dinner
Top Deck at Gurney's
Tuesday, 10/18
7:45 AM ET
Coffee Service Available
Great Hall Foyer
8:00 AM ET
VIP 1:1 Meetings
Longitude & Latitude rooms (located directly under Top Deck)
8:30 AM ET
Breakfast Buffet Opens
Great Hall Foyer
9:15 AM ET
Sponsor Breakfast Presentation
Great Hall
9:35 AM ET
Notes from Emcee
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:40 AM ET
Keynote Q&A: Making the Most of Every Consumer Moment-- Kimberly-Clark’s Digital Video Transformation
Rapidly changing viewership trends, the fall of a single trading currency, and media company consolidation make it challenging to create an ideal video experience for a diverse set of consumers. Stacie Medley, the director of integrated media at Kimberly-Clark, will discuss how the 150-year-old company transformed its video strategy to meet consumers in the moment by matching the right talent with the biggest growth opportunities, launching a digital evolution, and cultivating highly personalized consumer experiences that are helping Kimberly-Clark deliver its purpose of Better Care for a Better World.
- Interviewee
- Stacie Medley, Director of Integrated Media, Kimberly-Clark
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
10:10 AM ET
Panel: Building Out Your Omnichannel Strategy
As ad costs on legacy digital channels keep rising, privacy concerns continue to grow, and consumers' media consumption keeps shifting, it’s essential for brands to adopt a more omnichannel strategy. TikTok, Youtube, CTV, mobile, SEO video, etc, how do you decide which ones are worth investing in? And what kind of content works best for each one? Our panel of video gurus will discuss the channels they’re testing, what’s proving most efficient and which ones are driving the best ROI.
- Moderator
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
- PanelistS
- Stephanie Burgess, Director, Media Strategy & Investments, Pepsi
- Rachel Hirschl, VP Advanced TV & Programmatic Media, Power Digital Marketing
10:40 AM ET
Sponsor Spotlight & Coffee Break
11:10 AM ET
Case Study: Proven-Performance Approach Drives Upward Progress of Video RoAS
Building and executing campaigns rooted in proven results can present limitations in testing new opportunities and unlocking potential. When every ad dollar spent must prove its value, drawing meaningful insights that create scalable opportunity with confidence is critical. Gina Whelehan, media director at Butler/Till, will share how she and her team embarked on the advanced TV journey with their client and successfully built out a diversified video mix.
- Presenter
- Gina Whelehan, Channel Director, Video, Butler/Till
11:30 AM ET
Case Study: Contrary to Popular Belief, TV Is Not Dead
Does Linear Still Have An Influence In Today’s Digital First Landscape? Find out how marketers are still able to prove Linear TV value with the right balance between budget and messaging across channels.
- Presenter
- Jared Silverman, Media Supervisor, TBC
11:50 AM ET
Roundtable: Connecting with the Coveted Millennial Consumer & Beyond
Traditional marketing strategies can only get you so far when trying to attract younger audiences. Mobile, TikTok, brand value, authenticity and more: what do video plans need to look like now?
- Featuring
- Melanie DiBiasio, Director of Media, Ocean Spray
11:50 AM ET
Roundtable: So Many Choices, Which Ones to Choose: Diving into TV's Fractured Landscape
A new channel seems to be popping up every other day, so how do video planners determine where to test? Media buyers and marketers compare notes on buying smarter across the platforms.
- Featuring
- Stephanie Burgess, Director, Media Strategy & Investments, Pepsi
11:50 AM ET
Roundtable: Breaking Through the Clutter: Video that Captures Consumers' Attention
- Featuring
- Emily Tobias, Senior Brand Engagement Manager, PepsiCo
12:45 PM ET
Sponsor Lunch Presentation
2:00 PM ET
Wine Tasting & Tour at Wölffer Estate Winery
Coastal Hiking Tour at Montauk Point
Yoga on the Beach
6:30 PM ET
Cocktail Party
Showfish Star Island @ Montauk Yacht Club
Shuttles will leave from Gurney's Resort at 6:15pm (10 minute ride).
7:30 PM ET
Dinner
Showfish Star Island @ Montauk Yacht Club
Shuttles will leave from Gurney's Resort at 6:15pm (10 minute ride).
Wednesday, 10/19
8:30 AM ET
Breakfast Buffet Opens
Great Hall Foyer
9:00 AM ET
Sponsor Breakfast Presentation
Great Hall
9:10 AM ET
Keynote Q&A: Unifying TV Measurement
In today’s multi-screen landscape of incompatible devices and streaming services, the ad industry is being called upon to rethink how audiences are being measured. GroupM Executive Director-U.S. Investment Strategy, Adam Gerber, believes major TV set manufacturers need to create a unified ACR database and will discuss his ongoing campaign to fix CTV measurement and create a "holistic" view of actual viewing behavior.
- Interviewee
- Adam Gerber, Executive Director, US Investment Strategy, GroupM
- Interviewer
- Joe Mandese, Editor-in-Chief, MediaPost @jmandese
9:35 AM ET
Fireside Chat: Oura Rings Smart with it's TV Mix
One of the most recognizable wearables on the market, ŌURA and the Oura Ring has made themselves known as a brand to watch through their unique media strategy. In the last three years, the company has expanded its reach through digital and tv, increased engagement across YouTube and TikTok by partnering with key influencers, and launched partnerships with Gucci, Strava, and Natural Cycles. Hear from CMO Karina Kogan on how media impacts their overall brand strategy, drives audience engagement, and affects sales for one of tech’s biggest up-and-coming brands.
- Interviewee
- Karina Kogan, Chief Marketing Officer, Oura
- Interviewer
- Barbie Romero, Director, Event Programming, MediaPost
10:00 AM ET
Panel: Did You See That Ad?: It's all about Video Storytelling!
We close the TV & Video Summit with Show and Tell. We ask several of our marketers to share examples of creative video ads that have broken through and tell us how the media plan matches the creative strategy.
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Christopher Fitzgerald, VP Media Director Video Investment, Mediahub
- Emily Tobias, Senior Brand Engagement Manager, PepsiCo
- Gina Whelehan, Channel Director, Video, Butler/Till
10:30 AM ET
Conference Concludes
Gurney’s Montauk Resort & Seawater Spa