Remote Control: Channel Surfing in the New Media Landscape

As the world begins to recover and slowly reopen from the COVID-19 crisis, advertisers are still facing an unpredictable horizon. Uncertainty surrounding sports and live events, postponed upfronts, the explosion of streaming and OTT, have all transformed the TV media landscape as we know it.

The lockdown had a profound impact on consumer behavior. More time at home resulted in a dramatic increase in video consumption across all media channels; including linear TV, digital, streaming services and mobile. Now, as states ease shelter-in-place orders, traditional TV usage is normalizing while CTV viewing remains well above pre-pandemic levels; suggesting life in the new normal will include higher connected TV usage than before the shutdown.

Consumer spending is also unpredictable. As people continue to cope with health risks, the economic downturn and challenges from systemic racism; they’re expecting more from the companies they choose. In response, brands not only need to consistently reevaluate their target audience, but also continue to adjust both their messaging and actions to connect in more meaningful ways.

Through all of this, marketing budgets are down. Advertisers need to remain agile while continuing to monitor shifts in audience behavior. Which trends are temporary and which ones will endure moving forward? Steadfast media plans and marketing strategies no longer hold true, so how are savvy marketers planning in this unpredictable media market? As we move past the crisis, what will COVID-19’s impact on the media landscape be for years to come?

Brands and advertising agencies come together at the annual fall edition of MediaPost’s TV & Video Insider Summit to tackle the challenges in these uncertain times ahead...

Short and long-term media planning when consumer behavior and the economy are in flux
Planning and tracking cross-platform campaigns without a unified measurement system
Leveraging audience buying to improve scale in OTT & CTV
Opportunities and challenges created by different channels; i.e. TikTok
Adapting creative for remote work environment
Tone, context and relevance of advertising message during a crisis
Reallocating budgets after channel pauses, absence of live sports, the changing upfront landscape and upcoming elections

At MediaPost's fall gathering of TV & Video experts we turn to the people who are planning, buying and strategizing during these unpredictable times.

Conference Content Programmers

Lisa Singer, Event Editorial Manager, MediaPost

VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

TV + Video Insider Summit 2020 Attendees Include

Register for this event

Monday, 10/19

Day 1 - Planning Now & Beyond The overlapping crisis of a global pandemic and social turmoil has and will likely continue to significantly impact the advertising industry. We open the TV & Video Insider Summit examining what strategies worked, what didn’t and how we move forward when consumer behavior, the economy and the television industry itself are still in flux?

3:00 PM ET

Opening Remarks

MC: Lisa Singer, Event Editorial Manager, MediaPost

3:10 PM ET

Keynote

3:35 PM ET

Sponsor Spotlight Presentation

3:50 PM ET

Panel: Changing Channels: Cross-Screen Advertising in the New Normal

TV & video advertising will continue to evolve as we move toward a post pandemic world. Deferred upfronts, the loss of live sports and events and the unpredictability of what media will come back and when leaves marketers uncertain about an industry and economy that’s still in flux. Hear how these brands and agency buyers are planning ahead during these unpredictable times. How they’re adjusting media strategies with more efficient, targeted and performance-driven marketing plans?

PanelistS: Michael Melia, Media Director, Dashlane; Tania Nemaric, VP Brand Marketing, 1-800-FLOWERS.COM

4:15 PM ET

TV & Video Insider Trivia

4:25 PM ET

Case Study: D2C Brands Tune-In to Primetime

TV’s lower ad prices and higher available inventory enabled digital-first advertisers not only to test TV but to test some of primetime's most popular shows. Gabi CMO, Nick Fairbairn, drastically shifted his media plan by feverishly testing TV during the pandemic. He'll share how he was able to capture revenue growth, greater efficiency and data points while establishing a consistent form of measurement with OTT.

Presenter: Nick Fairbairn, CMO, Gabi

4:45 PM ET

Roundtables

For 15 years we've held these collaborative Roundtables at our 3-day get-way "Insider Summits" where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This virtual TV & Video Insider Summit will be no different as we continue this highly interactive and valuable format for you! Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!

4:45 PM ET

Roundtables: CTV/OTT Challenges

Unless you’ve been under a rock the past year, most advertisers are aware of the many advantages of CTV & OTT: advanced audience targeting, growing consumer reach, flexibility and performance-driven, to name a few, but what about the challenges? Measurement, transparency and frequency are real concerns for marketers when it comes to advertising on CTV. How are brands and agencies reconciling these issues?

4:45 PM ET

Roundtable: Planning for 2021

Featuring: Albert Thompson, Managing Director, Digital, Walton Isaacson

5:30 PM ET

Happy Hour & Group Networking

Tuesday, 10/20

Day 2 - Finding the Silver-Linings The challenges of a home-based work environment, limited budgets and suspended media forced organizations to rethink creative techniques and strategies. They're creating a do more with less mentality in this uncertain economy and discovering flashy and bigger isn't always better.

3:00 PM ET

Welcome Back

MC: Lisa Singer, Event Editorial Manager, MediaPost

3:05 PM ET

Keynote

Interviewee: Alexis Kerr, Head of Multicultural Marketing, Cadillac

3:30 PM ET

Survey Results

3:35 PM ET

Case study: TikTok

The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok.

3:55 PM ET

Sponsor Spotlight

4:10 PM ET

Trivia Part 2

4:20 PM ET

Panel: Marketing Reimagined for Today & Beyond

A number of advertising trends that had already been evolving prior to COVID-19 have accelerated during the crisis. From under produced creative content and more purposeful and personalized messaging to leveraging OTT more efficiently and organically. The question remains, which of these will become permanent moving forward? Hear how these innovative marketers are adjusting their creative planning with more authentic, customer-focused and timely strategies during the pandemic and beyond.

Panelist: Brandon Miller, Digital Marketing Manager, Land O' Lakes, Inc.

4:45 PM ET

Roundtables

Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!

4:45 PM ET

Roundtable: Holistic Marketing

Focusing on audience reach across both TV and OTT “holistically” within an advertising campaign.

4:45 PM ET

Roundtable: Social Injustice

Best in class behavior so your brand won’t be spotlighted by the champions and voices for social injustice. The key to cultural alignment is continuity and consistency to build equity for future generations.

5:30 PM ET

Happy Hour & Group Networking

What people are saying about this event

"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"

- Carol Wolowic, Manager, Media, Panera Bread

"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"

- Dot DiLorenzo, EVP/Planning, US International Media

"This was my first time attending a MediaPost Summit and I could not have been more satisfied! I have attended many conferences and have to say that this was one of the best I have attended. The intimate size and balance between brands, agencies, and providers allowed for great conversation. Nobody had walls up. It was so refreshing!! I walked away with great learnings."

- Kristi Arkwright, Director of Media, North America, GoDaddy LLC

"The TV & Video Insider Summit not only allowed me to hear unique perspectives from the best the industry has to offer but also allowed me to share challenges with those experts and discuss solutions that I would not have considered myself."

- Ryan Meerstein, Managing Partner, Targeted Victory

"This was a nice event with all the networking opportunities and learnings making it well worth the cross-country trip. MediaPost did a nice job of hosting and facilitating a flawless week."

- Ben Angle, VP, Media Operations, National Media

"It was a fantastic gathering of media experts, both from the buy and sell side. With a great deal of unity and transparency, the Summit focused on today's marketing video challenges & opportunities and where we need to focus our future."

- Casey Riccaldo, VP, Integrated Media-Digital, Active International

"MediaPost's TV & Video Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss the industry's hottest topics which provided valuable insight."

- Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group

"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years."

- Lindsay Hendricks, Senior Media Manager, Positec Tool Corporation

"Best media event I've ever been to! The size was perfect. Everyone was able to have quality time with each other sharing thoughts and ideas with industry leaders. The panels were all extremely intriguing and they weren't the "same old" list of posturers, afraid to truly speak their minds. Having the opportunity to network and brainstorm with some of these people was a great experience and very worthwhile. Thanks for a great event!"

- Rich Boland, Account Executive, General Market, DISH Media Sales

"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed."

- Brian Hughes, SVP, Audience Intelligence & Strategy, MAGNA

"The content, schedule and mix of networking and learning is refreshing. Really great event!!"

- Jennifer Haught, Director, Digital Marketing, Chico's

"This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend."

- Carlos Ramirez, Group Director, Cross-Screen Engagement, Quigley-Simpson

"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction."

- Chris Peterson, Managing Partner, R2C Group

"Very well organized, interesting content, and great accommodations."

- Brittany Rollheiser, Associate Director, Partner Digital Investment, Mindshare

"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."

- Heidi Guerra, Director of Media Strategy, Innovative Advertising

"MediaPost's TV & Video Insider Summit was a revelation! A conference about Advanced TV that featured panel and case study conversations related to Programmatic TV with folks that are ACTUALLY DOING Programmatic TV (not just Digital execs TALKING about the possibility of it, like at other events I've attended). Valuable!"

- Jeff Muir, Vice President, Advanced TV Sales, Freewheel

"Right Audience, Right Time, Right Place, Right Message."

- Jennifer Pelino, VP Omni Channel Media, 84.51°

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Remote Control: Channel Surfing in the New Media Landscape

Conference Content Programmers

VIP Program

TV + Video Insider Summit 2020 Attendees Include

Register for this event

Stay Informed

Event Sponsors

Agenda

Monday, 10/19

Tuesday, 10/20

Monday, 10/19

Tuesday, 10/20

Featured Speakers

Nick Fairbairn

Alexis Kerr

Michael Melia

Brandon Miller

Tania Nemaric

Lisa Singer

Albert Thompson

What people are saying about this event

"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"

"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"

"The TV & Video Insider Summit not only allowed me to hear unique perspectives from the best the industry has to offer but also allowed me to share challenges with those experts and discuss solutions that I would not have considered myself."

"This was a nice event with all the networking opportunities and learnings making it well worth the cross-country trip. MediaPost did a nice job of hosting and facilitating a flawless week."

"It was a fantastic gathering of media experts, both from the buy and sell side. With a great deal of unity and transparency, the Summit focused on today's marketing video challenges & opportunities and where we need to focus our future."

"MediaPost's TV & Video Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss the industry's hottest topics which provided valuable insight."

"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years."

"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed."

"The content, schedule and mix of networking and learning is refreshing. Really great event!!"

"This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend."

"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction."

"Very well organized, interesting content, and great accommodations."

"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."

"Right Audience, Right Time, Right Place, Right Message."

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

Contact Us

Quality Pledge

Remote Control: Channel Surfing in the New Media Landscape

Premier Sponsor

Conference Content Programmers

VIP Program

TV + Video Insider Summit 2020 Attendees Include

Register for this event

Stay Informed

Event Sponsors

Agenda

Monday, 10/19

Tuesday, 10/20

Monday, 10/19

Tuesday, 10/20

Featured Speakers

Nick Fairbairn

Alexis Kerr

Michael Melia

Brandon Miller

Tania Nemaric

Lisa Singer

Albert Thompson

What people are saying about this event

"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"

"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"

"The TV & Video Insider Summit not only allowed me to hear unique perspectives from the best the industry has to offer but also allowed me to share challenges with those experts and discuss solutions that I would not have considered myself."

"This was a nice event with all the networking opportunities and learnings making it well worth the cross-country trip. MediaPost did a nice job of hosting and facilitating a flawless week."

"It was a fantastic gathering of media experts, both from the buy and sell side. With a great deal of unity and transparency, the Summit focused on today's marketing video challenges & opportunities and where we need to focus our future."

"MediaPost's TV & Video Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss the industry's hottest topics which provided valuable insight."

"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years."

"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed."

"The content, schedule and mix of networking and learning is refreshing. Really great event!!"

"This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend."

"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction."

"Very well organized, interesting content, and great accommodations."

"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."

"Right Audience, Right Time, Right Place, Right Message."

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

Contact Us

Quality Pledge