October 19 - 20, 2020
Virtual Event

Remote Control: Channel Surfing in the New Media Landscape

As the world begins to recover and slowly reopen from the COVID-19 crisis, advertisers are still facing an unpredictable horizon. Uncertainty surrounding sports and live events, postponed upfronts, the explosion of streaming and OTT, have all transformed the TV media landscape as we know it.

The lockdown had a profound impact on consumer behavior. More time at home resulted in a dramatic increase in video consumption across all media channels; including linear TV, digital, streaming services and mobile. Now, as states ease shelter-in-place orders, traditional TV usage is normalizing while CTV viewing remains well above pre-pandemic levels; suggesting life in the new normal will include higher connected TV usage than before the shutdown.
 
Consumer spending is also unpredictable. As people continue to cope with health risks, the economic downturn and challenges from systemic racism; they’re expecting more from the companies they choose. In response, brands not only need to consistently reevaluate their target audience, but also continue to adjust both their messaging and actions to connect in more meaningful ways.
 
Through all of this, marketing budgets are down. Advertisers need to remain agile while continuing to monitor shifts in audience behavior. Which trends are temporary and which ones will endure moving forward?  Steadfast media plans and marketing strategies no longer hold true, so how are savvy marketers planning in this unpredictable media market?  As we move past the crisis, what will COVID-19’s impact on the media landscape be for years to come?
 
Brands and advertising agencies come together at the annual fall edition of MediaPost’s TV & Video Insider Summit to tackle the challenges in these uncertain times ahead...

  • Short and long-term media planning when consumer behavior and the economy are in flux
  • Planning and tracking cross-platform campaigns without a unified measurement system
  • Leveraging audience buying to improve scale in OTT & CTV
  • Opportunities and challenges created by different channels; i.e. TikTok
  • Adapting creative for remote work environment
  • Tone, context and relevance of advertising message during a crisis
  • Reallocating budgets after channel pauses, absence of live sports, the changing upfront landscape and upcoming elections
At MediaPost's fall gathering of TV & Video experts we turn to the people who are planning, buying and strategizing during these unpredictable times.

Conference Content Programmers

Lisa Singer, Event Editorial Manager, MediaPost

VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

TV + Video Insider Summit 2020 Attendees Include

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Agenda

Monday, 10/19

Day 1 - Planning Now & Beyond The overlapping crisis of a global pandemic and social turmoil has and will likely continue to significantly impact the advertising industry. We open the TV & Video Insider Summit examining what strategies worked, what didn’t and how we move forward when consumer behavior, the economy and the television industry itself are still in flux?
3:00 PM ET
Opening Remarks
MC
Lisa Singer, Event Editorial Manager, MediaPost 
3:10 PM ET
Keynote Q&A: Personalization at Scale: Pepsi Makes Flexibility the Plan
Uncertainty is the new normal for media planning. But even before the pandemic, Pepsi was redirecting much of its traditional video buying toward more flexible channels beyond linear TV. We explore with Kate Brady how flexibility not only central to their new approach but critical to its vision of providing “personalization at scale” to video screens large and small.
Interviewee
Kate Brady, Head of Media Innovation and Partnership Development, PepsiCo 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
3:45 PM ET
Panel: Changing Channels: Cross-Screen Advertising in the New Normal
TV & video advertising will continue to evolve as we move toward a post pandemic world. Deferred upfronts, the loss of live sports and events and the unpredictability of what media will come back and when leaves marketers uncertain about an industry and economy that’s still in flux. Hear how these brands and agency buyers are planning ahead during these unpredictable times. How they’re adjusting media strategies with more efficient, targeted and performance-driven marketing plans?
Moderator
Shani Reardon, Direct Agency President, Modus Direct 
PanelistS
Michael Melia, Media Director, Dashlane 
Janna Navarro, Sr. Director, Offline Media Strategy & Planning, Home Advisor 
Tania Nemaric, VP Brand Marketing, 1-800-Flowers.com 
4:20 PM ET
Sponsor Spotlight Presentation
4:25 PM ET
Q&A: D2C Brands Tune-In to Primetime
TV’s lower ad prices and higher available inventory enabled digital-first advertisers not only to test TV but to test some of primetime's most popular shows. Gabi CMO, Nick Fairbairn, drastically shifted his media plan by feverishly testing TV during the pandemic. He'll share how he was able to capture revenue growth, greater efficiency and data points while establishing a consistent form of measurement with OTT.
Interviewee
Nick Fairbairn, CMO, Gabi 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
4:45 PM ET
Roundtables - Select from 3
For 15 years we've held these collaborative Roundtables at our 3-day get-way "Insider Summits" where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation.  This virtual TV & Video Insider Summit will be no different as we continue this highly interactive and valuable format for you!  Webcams and Mics ON. Recording and reporting OFF.  Discuss amongst yourselves!
4:45 PM ET
Roundtable 1: CTV/OTT Challenges
Unless you’ve been under a rock the past year, most advertisers are aware of the many advantages of CTV & OTT: advanced audience targeting, growing consumer reach, flexibility and performance-driven, to name a few, but what about the challenges? Measurement, transparency and frequency are real concerns for marketers when it comes to advertising on CTV. How are brands and agencies reconciling these issues?
Featuring
Matt Myers, Head of Customer Acquisition, Haven Life 
David Spencer, Assistant Manager of Audience Buying Strategy, General Motors 
Albert Thompson, Managing Director, Digital, Walton Isaacson 
4:45 PM ET
Roundtable 2: Planning for 2021
Featuring
Rob Jayson, EVP, Insights & Analytics, USIM 
Kay Wesolowski, SVP Strategy & Engagement, Kelly Scott Madison 
4:45 PM ET
Sponsor Roundtable 3: The Fragmentation Challenge is Accelerating – How are Marketing Strategies Evolving?
Undertone Sponsor Roundtable

The pandemic has accelerated consumer viewing trends towards cord cutting and streaming, making it more and more challenging to achieve the levels of unique reach they need across screens. Some advertisers have been shifting budgets to CTV, and embracing ACR TV data as an innovative way to recover audiences. This viewing shift also made it more challenging to get their message noticed. Which strategies have been working?

Featuring:
Robert DeSalvo, Senior Vice President, National Sales & Content Solutions, Undertone
Todd Cohen, VP National Video/CTV, Undertone
 

Tuesday, 10/20

Day 2 - Finding the Silver-Linings The challenges of a home-based work environment, limited budgets and suspended media forced organizations to rethink creative techniques and strategies. They're creating a do more with less mentality in this uncertain economy and discovering flashy and bigger isn't always better.
3:00 PM ET
Welcome Back
MC
Lisa Singer, Event Editorial Manager, MediaPost 
3:05 PM ET
Keynote Q&A: Cadillac Shows How It Will ‘Never Stop Arriving’
Cadillac skews more heavy to multicultural buyers than other brands, so a lot of its overall marketing plan has that emphasis. The brand’s partnership with Regina King (most recently for its new flagship Escalade work), Diddy and Spike Lee give a clear indication of how important it is for the brand to connect authentically with multicultural customers. Not everyone can hire a-list stars and give Diddy a car but there are key takeaways that Kerr will share that can help other brands activate on a smaller scale. 
Interviewee
Alexis Kerr, Head of Multicultural Marketing, Cadillac 
Interviewer
Tanya Gazdik, Senior Editor, Automotive, MediaPost 
3:30 PM ET
Sponsor Spotlight Presentation - "Facebook Watch: Building Connections Through Video"
3:40 PM ET
Panel: Marketing Reimagined for Today & Beyond
A number of advertising trends that had already been evolving prior to COVID-19 have accelerated during the crisis. From under produced creative content and more purposeful and personalized messaging to leveraging OTT more efficiently and organically. The question remains, which of these will become permanent moving forward? Hear how these innovative marketers are adjusting their creative planning with more authentic, customer-focused and timely strategies during the pandemic and beyond.
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Brandon Miller, Digital Marketing Manager, Land O' Lakes, Inc. 
Missy Pearce Nadler, Head of Media, North America, Electronic Arts 
Brad Simmons, Chief Marketing Officer, Figure 
4:05 PM ET
Survey Results
4:10 PM ET
TV & Video Insider Trivia
4:20 PM ET
Case Study: Hubble Tests TikTok & the “EYES” Have It!
The sheltering-at-home lifestyle saw consumers watching more video than ever before, including expanding their viewing habits to new platforms like TikTok. Direct-to-consumer contact lens brand, Hubble Contacts, decided they didn’t want to be beholding to just FaceBook and took advantage of the new trend. Hubble’s Senior Marketing & Creative Director, Dan Rosen, shares how he tested the short-form mobile video platform and discovered a new audience, success and scale.
Presenter
Dan Rosen, Marketing ad Creative Director, Hubble Contacts 
Featuring
Moody Nashawaty, Chief Strategy Officer, MuteSix 
4:45 PM ET
Roundtables - Select from 2
Webcams and Mics ON. Recording and reporting OFF.  Discuss amongst yourselves!
4:45 PM ET
Roundtable 1: Holistic Marketing
Focusing on audience reach across TV, OTT, digital and social video “holistically” within an advertising campaign.
Featuring
James Brohamer, Omnichannel Marketing Director, Purple 
Emily Kistner, Associate Director, Connected TV Lead, MODI Media 
Clayton McLaughlin, SVP, Head of Media Investments, iCrossing 
4:45 PM ET
Roundtable 2: Social Injustice
Best in class behavior so your brand won’t be spotlighted by the champions and voices for social injustice. The key to cultural alignment is continuity and consistency to build equity for future generations.
Featuring
Joseph Kiwanuka, Senior Manager, Cross-Cultural Connections (Identity), UM Wordwide 
Amanda Knappman, Director of Marketing, Urban Skin Rx 
Albert Thompson, Managing Director, Digital, Walton Isaacson 

Featured Speakers

Kate Brady

PepsiCo
Head of Media Innovation and Partnership Development

James Brohamer

Purple
Omnichannel Marketing Director

Alexis Kerr

Cadillac
Head of Multicultural Marketing

Michael Melia

Dashlane
Media Director

Brandon Miller

Land O' Lakes, Inc.
Digital Marketing Manager

Janna Navarro

Home Advisor
Sr. Director, Offline Media Strategy & Planning

Tania Nemaric

1-800-Flowers.com
VP Brand Marketing

Missy Pearce Nadler

Electronic Arts
Head of Media, North America

David Spencer

General Motors
Assistant Manager of Audience Buying Strategy

Albert Thompson

Walton Isaacson
Managing Director, Digital

Tanya Gazdik

MediaPost
Senior Editor, Automotive

Rob Jayson

USIM
EVP, Insights & Analytics

Emily Kistner

MODI Media
Associate Director, Connected TV Lead

Joseph Kiwanuka

UM Wordwide
Senior Manager, Cross-Cultural Connections (Identity)

Amanda Knappman

Urban Skin Rx
Director of Marketing

Clayton McLaughlin

iCrossing
SVP, Head of Media Investments

Matt Myers

Haven Life
Head of Customer Acquisition

Moody Nashawaty

MuteSix
Chief Strategy Officer

Shani Reardon

Modus Direct
Direct Agency President

Dan Rosen

Hubble Contacts
Marketing ad Creative Director

Brad Simmons

Figure
Chief Marketing Officer

Lisa Singer

MediaPost
Event Editorial Manager

Steve Smith

MediaPost
VP, Editorial Director, Events

Kay Wesolowski

Kelly Scott Madison
SVP Strategy & Engagement

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For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

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For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.