2022’s Expanding Media Portfolios: A 360-degree Approach

It’s the wild, wild west for media buyers. With the ever-expanding streaming wars, addressable TV’s advances, the growing capabilities of programmatic video, and a flurry of new social media options, the TV and video landscape is more exciting…and complex…than ever.

At the Spring 2022 TV & Video Insider Summit, video buyers and planners help us sort through the complexities. How are they building out and adapting their media strategies to fit this multiscreen landscape? How are they mapping consumer touchpoints? Which video formats are driving the best ROI and, given data restrictions, what are they doing from an audience targeting perspective?

We will explore:
- Building out a diverse media portfolio
- Aligning measurement strategies around cross channel behaviors
- Determining which channels perform best for specific KPI’s
- Measuring performance beyond reach and frequency
- Targeting audiences around increased data restrictions
- What video content drives performance? Drives brand?
- TikTok, Instagram Reels & YouTube Shorts: Why short-form videos are worth investing in?
- Brand partnerships: celebrities & influencers
- Preparing for the Olympics and midterm elections

Conference Content Programmers

Lisa Singer, Event Editorial Manager, MediaPost

VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

TV + Video Insider Summit 2022 Attendees Include

Register for this event

Stay Informed

Monday, 03/07

6:30 PM Central

7:30 PM ET

Welcome Cocktails

Tuesday, 03/08

8:00 AM Central

9:00 AM ET

Coffee Service Available

8:30 AM Central

9:30 AM ET

VIP 1:1 Meetings

(by invitation - please refer to your inbox)

9:15 AM Central

10:15 AM ET

Breakfast Buffet Opens

9:40 AM Central

10:40 AM ET

Sponsor Breakfast Presentation

10:00 AM Central

11:00 AM ET

Opening Remarks - MediaPost Emcee

MC: Lisa Singer, Event Editorial Manager, MediaPost

10:05 AM Central

11:05 AM ET

Keynote Interview

Interviewee: Angela Zepeda, Chief Marketing Officer, Hyundai Motor America
Interviewer: Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik

10:35 AM Central

11:35 AM ET

Panel: Managing Today's Expanding Media Landscape

TV & video viewership is continuing to grow in 2022, with marketers reallocating more of their budget towards CTV and streaming. This spurt not only brought new opportunities, but fragmentation challenges as well. How are brands planning and optimizing across channels? How are they effectively managing reach and frequency, and how has this changed the way campaigns are measured? Our panel of marketers share their solutions and best practices.

11:05 AM Central

12:05 PM ET

Sponsor Spotlight Presentation

11:15 AM Central

12:15 PM ET

Case Study: Jackson Hewitt Expanding it's Audience with a Human Touch

Presenter: Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt

11:35 AM Central

12:35 PM ET

Case Study

11:55 AM Central

12:55 PM ET

Roundtables: Data Privacy & Targeting - What are Marketers Doing from an Audience Targeting Perspective?

12:40 PM Central

1:40 PM ET

Sponsor Lunch Presentation

2:00 PM Central

3:00 PM ET

Afternoon Activities

Brewery Tour

Golf at Barton Creek: Crenshaw Course

6:30 PM Central

7:30 PM ET

Cocktail Party

7:30 PM Central

8:30 PM ET

Dinner Reception

Wednesday, 03/09

8:00 AM Central

9:00 AM ET

Coffee Service Available

8:30 AM Central

9:30 AM ET

VIP 1:1 Meetings

(by invitation - please refer to your inbox)

9:15 AM Central

10:15 AM ET

Breakfast Buffet Opens

9:40 AM Central

10:40 AM ET

Sponsor Breakfast Presentation

10:00 AM Central

11:00 AM ET

Welcome Back

10:05 AM Central

11:05 AM ET

Keynote

Keynote: David Marine, CMO, Coldwell Banker @david_marine

10:35 AM Central

11:35 AM ET

Panel: Testing, Testing: Determining the Best Video Platforms for Your Brand

By 2024, spending on video ads is predicted to reach more than $9 billion. Youtube, Instagram, Facebook and 2021’s most visited website, TikTok, are some of the most popular video platforms being integrated into today’s multi-channel strategy? But how are brands tracking progress and what metrics determine a campaign’s success? This panel of brand marketers will discuss how and why these channels are now an essential part of their media mix.

11:05 AM Central

12:05 PM ET

Sponsor Spotlight Presentation

11:15 AM Central

12:15 PM ET

Case Study

11:35 AM Central

12:35 PM ET

Case Study

11:55 AM Central

12:55 PM ET

Roundtables: Messaging Strategies 2022

12:40 PM Central

1:40 PM ET

Sponsor Lunch Presentation

2:00 PM Central

3:00 PM ET

Afternoon Activities

Kayak on Town Lake

Axe Throwing at Urban Axes Sponsored By: Ringba 2021

6:30 PM Central

7:30 PM ET

Cocktail Party

7:30 PM Central

8:30 PM ET

Dinner Reception

Thursday, 03/10

9:00 AM Central

10:00 AM ET

Coffee & Breakfast Buffet Opens

9:40 AM Central

10:40 AM ET

Sponsor Breakfast Presentation

10:00 AM Central

11:00 AM ET

Welcome Back

10:05 AM Central

11:05 AM ET

Presentation: Avocados From Mexico Super Bowl

Presenter: Kelly Burke, Associate Director, Brand Marketing & Strategy, Avocados From Mexico

10:35 AM Central

11:35 AM ET

Sponsor Spotlight

10:45 AM Central

11:45 AM ET

Co-Presentation

PresenterS: Lisa McQueen, Media Manager, Lexus; Albert Thompson, Managing Director, Digital, Walton Isaacson

Tuesday 2 p.m.

Brewery Tour

This experience takes you around Austin doing all kinds of cool beer-related activities. Start at SOCO Homebrew for a home beer-making class to learn about how to make your own beer and see how beer tastes at different stages in their fermentation process. Once we’ve mastered the basics, you'll tour Thirsty Planet Brewery for a lesson on commercial beer-making. If you’re looking for a fun day out networking with other Summit attendees, this is the event for you!

Tuesday 2 p.m.

Golf at Barton Creek: Crenshaw Course

When two-time Masters Champion and Austin native Ben Crenshaw partnered with architect Bill Coore to design this course, he adhered to his design philosophy that “the best architect is nature.” With lush, wide sweeping fairways lined by densely packed trees that will devour errant tee shots, the Coore Crenshaw Cliffside course challenges golfers with its approach to large, well-contoured greens.

Wednesday 2 p.m.

Kayak on Town Lake

Experience the scenic and beautiful Austin from the unique perspective of your kayak on this 2-hour tour. Paddle along and discover some of Austin's great landmarks, including Barton Springs, the Congress Avenue Bridge (famous for it's 2 million bats), the Stevie Ray Vaughan statue, and the Austin boardwalk. The tour is a mix of history, new landmarks in the expanding Austin skyline and we also include a little information about the wildlife in the area.

Wednesday 2 p.m.

Axe Throwing at Urban Axes

Join fellow summit attendees at Urban Axes for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Urban Axe Throwing!

What people are saying about this event

"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"

- Carol Wolowic, Manager, Media, Panera Bread

"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"

- Dot DiLorenzo, EVP/Planning, US International Media

"This was my first time attending a MediaPost Summit and I could not have been more satisfied! I have attended many conferences and have to say that this was one of the best I have attended. The intimate size and balance between brands, agencies, and providers allowed for great conversation. Nobody had walls up. It was so refreshing!! I walked away with great learnings."

- Kristi Arkwright, Director of Media, North America, GoDaddy LLC

"The TV & Video Insider Summit not only allowed me to hear unique perspectives from the best the industry has to offer but also allowed me to share challenges with those experts and discuss solutions that I would not have considered myself."

- Ryan Meerstein, Managing Partner, Targeted Victory

"This was a nice event with all the networking opportunities and learnings making it well worth the cross-country trip. MediaPost did a nice job of hosting and facilitating a flawless week."

- Ben Angle, VP, Media Operations, National Media

"It was a fantastic gathering of media experts, both from the buy and sell side. With a great deal of unity and transparency, the Summit focused on today's marketing video challenges & opportunities and where we need to focus our future."

- Casey Riccaldo, VP, Integrated Media-Digital, Active International

"MediaPost's TV & Video Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss the industry's hottest topics which provided valuable insight."

- Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group

"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years."

- Lindsay Hendricks, Senior Media Manager, Positec Tool Corporation

"Best media event I've ever been to! The size was perfect. Everyone was able to have quality time with each other sharing thoughts and ideas with industry leaders. The panels were all extremely intriguing and they weren't the "same old" list of posturers, afraid to truly speak their minds. Having the opportunity to network and brainstorm with some of these people was a great experience and very worthwhile. Thanks for a great event!"

- Rich Boland, Account Executive, General Market, DISH Media Sales

"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed."

- Brian Hughes, SVP, Audience Intelligence & Strategy, MAGNA

"The content, schedule and mix of networking and learning is refreshing. Really great event!!"

- Jennifer Haught, Director, Digital Marketing, Chico's

"This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend."

- Carlos Ramirez, Group Director, Cross-Screen Engagement, Quigley-Simpson

"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction."

- Chris Peterson, Managing Partner, R2C Group

"Very well organized, interesting content, and great accommodations."

- Brittany Rollheiser, Associate Director, Partner Digital Investment, Mindshare

"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."

- Heidi Guerra, Director of Media Strategy, Innovative Advertising

"MediaPost's TV & Video Insider Summit was a revelation! A conference about Advanced TV that featured panel and case study conversations related to Programmatic TV with folks that are ACTUALLY DOING Programmatic TV (not just Digital execs TALKING about the possibility of it, like at other events I've attended). Valuable!"

- Jeff Muir, Vice President, Advanced TV Sales, Freewheel

"Right Audience, Right Time, Right Place, Right Message."

- Jennifer Pelino, VP Omni Channel Media, 84.51°

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

The LINE Hotel
111 E Cesar Chavez Street
Austin, Texas, 78701

At the crossroads where Town Lake meets downtown, the LINE Austin draws influence from both the surrounding natural beauty and the creative energy that fuels the city. Once home to a jazz club that broadcast live on local radio in the late 1960s, the hotel is part of downtown Austin history and holds a cultural legacy within its walls as unique as the city itself.

To book a room at the LINE Hotel and attend the IN-person gathering, you may do so here.

The cut-off date for booking rooms with this discount is Wednesday, September 15th, 2021

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate. You must have proof of the COVID-19 vaccination to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).

You can register here for either the IN-person or Virtual events.

The LINE Hotel, Austin, TX

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

2022’s Expanding Media Portfolios: A 360-degree Approach

Conference Content Programmers

VIP Program

TV + Video Insider Summit 2022 Attendees Include

Register for this event

Stay Informed

Event Sponsors

Agenda

Monday, 03/07

Tuesday, 03/08

Wednesday, 03/09

Thursday, 03/10

Monday, 03/07

Tuesday, 03/08

Wednesday, 03/09

Thursday, 03/10

Featured Speakers

Kelly Burke

David Marine

Lisa McQueen

Lisa Singer

Albert Thompson

Angela Zepeda

Suzanne Darmory

Tanya Gazdik

Activities

Tuesday, 03/08

Wednesday, 03/09

Tuesday 2 p.m.

Brewery Tour

Tuesday 2 p.m.

Golf at Barton Creek: Crenshaw Course

Wednesday 2 p.m.

Kayak on Town Lake

Wednesday 2 p.m.

Axe Throwing at Urban Axes

What people are saying about this event

"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"

"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"

"The TV & Video Insider Summit not only allowed me to hear unique perspectives from the best the industry has to offer but also allowed me to share challenges with those experts and discuss solutions that I would not have considered myself."

"This was a nice event with all the networking opportunities and learnings making it well worth the cross-country trip. MediaPost did a nice job of hosting and facilitating a flawless week."

"It was a fantastic gathering of media experts, both from the buy and sell side. With a great deal of unity and transparency, the Summit focused on today's marketing video challenges & opportunities and where we need to focus our future."

"MediaPost's TV & Video Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss the industry's hottest topics which provided valuable insight."

"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years."

"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed."

"The content, schedule and mix of networking and learning is refreshing. Really great event!!"

"This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend."

"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction."

"Very well organized, interesting content, and great accommodations."

"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."

"Right Audience, Right Time, Right Place, Right Message."

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

Venue

Contact Us

Quality Pledge