Tuesday, 03/02
- MC
- Lisa Singer, Event Editorial Manager, MediaPost
- Interviewee
- Todd Kaplan, VP of Marketing, Pepsi
- Interviewer
- Lisa Singer, Event Editorial Manager, MediaPost
- Moderator
- John Mergen, Executive Media Director, The Shipyard
- PanelistS
- Fiona Benmayor, Senior Analyst, North America Media & Consumer Data, PepsiCo, Inc.
- Eric Neville, Senior Manager, Media & Audience Strategy, Cadillac
- Hannah Son, Director, User Acquisition, JibJab
- Eric Tsai, VP, Marketing and Analytics, Joybird
- PresenterS
- Trevor Hadick, Sr. Manager, Analytics, Merkle
- Ivan Stamenov, VP Marketing Operations & Technology, Cancer Treatment Centers of America
The sales vs. brand building conundrum is the bane of media planners everywhere. Reebok shares its solution – grounded in basic research, leaning on video storytelling, persistent testing of frequency and formats. But Beth McKenna also explores how brands need to avoid targeting themselves into oblivion and prove out allocation decisions to their own internal stakeholders.
- Presenter
- Beth McKenna Moore, Director of Global Marketing Strategy, Reebok
- Featuring
- Brandon Miller, Digital Marketing Manager, Land O' Lakes, Inc.
- Kirsten Wright, VP Marketing/Director Social Media, SCS
Wednesday, 03/03
- MC
- Lisa Singer, Event Editorial Manager, MediaPost
- Interviewee
- Soyoung Kang, Chief Marketing Officer, eos
- Interviewer
- Lisa Singer, Event Editorial Manager, MediaPost
- Moderator
- Albert Thompson, Managing Director, Digital, Walton Isaacson
- PanelistS
- Matt Myers, Head of Customer Acquisition, Haven Life
- John Porte, VP, Cross Channel Paid Media, Wells Fargo
- Taylor Rock, Acquisition Marketing Manager, DTC, The Clorox Company
- Interviewee
- John Sheldon, CMO, SmileDirectClub
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Featuring
- Sarah Grosz, Head of Influencer Marketing, Mutesix
- Albert Thompson, Managing Director, Digital, Walton Isaacson