June 22 - 25, 2020
Austin, TX

New and Improved? New Screens, New Data, New Formats

Consumers are changing the way they view video, and it's important for brands and advertisers to keep up. The streaming economy is no longer just for millennials and techies. It's now a mainstream part of the media experience. As audiences move away from traditional cable television, viewers are more and more relying on free video streaming services like Crackle and IMDB as well as subscription video-on-demand (SVOD) from providers like Netflix and Hulu.

Two game-changing streaming services were also recently launched from media titans Disney and Apple with the highly anticipated NBCUniversal’s Peacock and WarnerMedia’s HBO Max set to debut in spring. All of this is happening within a fragmented landscape with no universal measurement system. Not to mention the regulatory challenges media buyers and planners are currently facing.

At the annual spring edition of MediaPost’s TV & Video Insider Summit we’ll navigate these unchartered streams by venturing into…

- How brands and advertisers are planning cross-platform campaigns without the benefit of a unified measurement system.

- Why brands must look at as many insights as possible from an abundance of consumer touchpoints in order to off-set the current data-challenged landscape.

- How the ad-supported market is shaking out versus non-subscription, and are we running out of inventory?

- How advertisers are strategically diversifying their media strategy for optimal budget efficiency and consumer experience.

- How advertisers are implementing more innovative ways to reach consumers in a fragmented and over saturated marketplace.

At MediaPost’s summer gathering of TV and Video gurus we go directly to the people who are planning, buying and navigating today’s constantly changing environment.

 

About TV & Video Insider Summit

The TV & Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices.

Attendance for the Summits is capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

Conference Content Programmers

Lisa Singer, Event Editorial Manager, MediaPost

VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Complimentary VIP pass includes:

* Summit registration ($2995 value)
* Accommodations at the Resort for three nights
* No Charge Activities
* Meals, drinks and functions over 3 days

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

TV + Video Insider Summit 2020 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference

    * Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the TV and Video Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your TV and Video initiatives with new solutions learned and partnerships gained

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Monday, 06/22

6:00 PM
Welcome Cocktail Reception
Mezzanine, 2nd Floor

Tuesday, 06/23

8:00 AM
Registration & Breakfast
Mezzanine, 2nd Floor
8:00 AM
One on One Meetings
Mezzanine, 2nd Floor
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:15 AM
Sponsor Breakfast Presentation
Driskill Ballroom, 2nd Floor
Day 1 - Channel Surfing

Fragmented, no standardized measurement and more stringent regulations. Media buyers and advertisers are facing greater obstacles than ever. We open the Summit exploring these challenges as well as expanding opportunities for today's expanding TV and video landscape.

9:00 AM
Opening Remarks
Driskill Ballroom, 2nd Floor
MC
Lisa Singer, Event Editorial Manager, MediaPost 
9:15 AM
Keynote: Topgolf's Winning Strategy: Not Par for the Course
Driskill Ballroom, 2nd Floor
Topgolf threw out the typical ad playbook and grew its brand with a social and digital first strategy. After research told the sports entertainment company they needed to change their focus, they launched their first integrated brand campaign last fall. Chief Creative Director, Chad Nelson, talks about the strategy behind the campaign, what they’ve learned and why his driving force is now authenticity.
Keynote
Chad Nelson, Chief Creative Director, Topgolf Media 
9:45 AM
Panel: Navigating the New Cross-Screen Landscape
Driskill Ballroom, 2nd Floor

The challenges of fragmented platforms and no universal measurement system have forced media buyers to step up their game when it comes to connected TV. Which is a good thing, since CTV also offers an abundance of opportunities. How have innovative ad spenders tackled their cross-network campaigns, where did they run, what measurement tools did they leverage and why is it no longer a one-size-fits-all plan?

Moderator
Wayne Friedman, West Coast Editor, MediaPost 
PanelistS
James Brohamer, E-commerce, Digital Marketing, Affiliate and Partnerships, Brand DTC, Purple 
MacKenzie Magner, Associate Director, Media at T3 
Samantha Stecker, Sr. Director, Strategy & Innovation, Ocean Media 
Michele Toller, VP Media, Empower MediaMarketing, MediaPost's Media Agency of the Year 
10:15 AM
Presentation: It's All in the Details: Contextualizing Linear TV Attribution
Driskill Ballroom, 2nd Floor
Despite reports to the contrary, linear TV is not dead- - it just needs to be leveraged more strategically. Meal delivery service Marley Spoon discusses linear TV attribution models and how they're optimizing theirs to achieve both efficiency and scale. They'll address the most common measurement traps that marketers fall prey to and present proven strategies for how to counteract.
PresenterS
Ben Speight, EVP, Director of Client Services, Lockard & Wechsler Direct 
Adam Stern, US Offline Marketing Manager, Acquisition, Marley Spoon 
10:30 AM
Coffee Break
11:00 AM
Panel: OTT 2.0: The AVOD Age Begins
Driskill Ballroom, 2nd Floor

OTT is the fastest growing segment of ad-supported media today, projected to reach $5 billion this year by Magna Global. And as new AVOD opportunities join Hulu and Roku to challenge SVOD, the landscape is abpout to change radically. Where are media buyers placing their bets, tuning into new channels, and managing the further fragmentation of OTT options?

Moderator
Emily Kistner, Associate Dir, Connected TV Lead, MODI Media 
PanelistS
Daniel Bealey, Sr. Director of Advanced TV and Programmatic Media, USIM 
Diana Bernstein, SVP, Managing Director, Video Investments, Havas Media 
Brad Chamberlin, Media Director, Publicis Sapient 
11:30 AM
Presentation: Getting it Right on YouTube
Driskill Ballroom, 2nd Floor
With almost 2 billion users logging in each month, YouTube has become one of the most powerful platforms for a business to advertise on. But is it effective and how do you know if it's right for your brand? The founder of Beardbrand shares his strategy on how to create impactful paid content to drive down the costs on YouTube. Spoiler Alert: it took more than a few tries to get it right.
PresenterS
Eric Bandholz, Founder, Beardbrand 
James Wilson, Growth Marketing Manager, Beardbrand 
12:00 PM
Roundtables
Driskill Ballroom, 2nd Floor

Cross-Screen Media Planning - Joshua Abneri, Associate Director, Advanced TV, Cadreon
Mobile Video - Marika Roque, COO, Kerv Interactive
Breaking Down OTT
- Emily Kistner, Associate Dir, Connected TV Lead, MODI Media

12:45 PM
Lunch
Driskill Ballroom, 2nd Floor
1:00 PM
Sponsor Luncheon Presentation
Driskill Ballroom - 2nd Floor
Cruise on Lake Austin
Axe Throwing at Urban Axes
Golf at Barton Creek: Fazio Canyons Course
6:30 PM
Cocktail Party
Victorian Room, 1st Floor
7:30 PM
Dinner Reception
Victorian Room, 1st Floor

Wednesday, 06/24

8:00 AM
Registration & Breakfast
Mezzanine, 2nd Floor
8:00 AM
One on One Meetings
Mezzanine, 2nd Floor
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.


8:15 AM
Sponsor Breakfast Presentation
Driskill Ballroom, 2nd Floor
Day 2 - Data, Data, Everywhere

Making it personal. On Day 2 of the Summit we learn how to create a data-driven marketing plan in a data-challenged world.

9:00 AM
Keynote Q&A: Why Slow & Steady Wins the Race
Driskill Ballroom, 2nd Floor
The world’s largest online employment platform didn’t achieve that distinction without an impactful marketing strategy. Indeed's SVP of Marketing, Paul D’Arcy, shares the evolution of the brand, where their ad dollars are going and his three must-haves for a successful marketing campaign.
Interviewee
Paul J. D'Arcy, SVP, Marketing, Indeed 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
9:30 AM
Case Study: Embracing the Human Touch
Driskill Ballroom, 2nd Floor

With the new regulations taking effect, accessing compliant data in 2020 is much more of a challenge. Land O' Lakes' Brandon Miller shares how his marketing team strategically works around this by leveraging human moments to ethically build their database and create awareness.

Presenter
Brandon Miller, Digital Marketing Manager, Land O' Lakes, Inc. 
10:00 AM
Q&A: Behind-the-Scenes of a Winning Super Bowl Ad
Driskill Ballroom, 2nd Floor
For six consecutive years Avocados From Mexico has run a TV spot in the Super Bowl, so you might think it’s a safe bet they’ll be running in next year’s big game as well. Think again. AFM’s Kevin Hamilton gives us a peek at his playbook and shares why a successful ad campaign is built on a lot more than just one big game.
Interviewee
Kevin Hamilton, Head of Brand Marketing, PR & Strategy, Avocados From Mexico 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
10:30 AM
Sponsor Spotlight and Coffee Break
Mezzanine, 2nd Floor
11:00 AM
Panel: The Further Adventures of Measurement Mavens
Driskill Ballroom, 2nd Floor
Cross-screen measurement still sucks, but what are you going to do? Plans still need to be made, allocations determined, results accounted for. We ask our team of analysts to show their work in doing the math of cross-screen video campaigning. How are some of the latest tools being used to reconcile incompatible metrics? How is performance impact being measured? What data drove optimizations on the fly? What did we learn?
Moderator
Angela Mertz, VP Integrated Media Strategies, The EGC Group 
PanelistS
Jessica Martin, HomeAdvisor Senior Manager, Offline Strategy, HomeAdvisor 
Shani Reardon, Direct Agency President, Modus Direct 
Branden Windle, Co-Founder & CMO, Tecovas 
11:30 AM
Roundtables
Driskill Ballroom, 2nd Floor

That Measurement Roundtable - Shani Reardon, President, Modus Direct Agency 
The SVOD Landscape - Dan Kelly, General Manager, Central & West Coast Ad Sales, Dish Networks

12:15 PM
Lunch
Driskill Ballroom, 2nd Floor
Brewery Tour
Golf at Barton Creek - Crenshaw Course
Kayak on Lady Bird Lake
6:30 PM
Cocktail Party
Franklin BBQ (900 E 11th St, Austin, TX 78702) - shuttle service provided
7:30 PM
Dinner Reception
Franklin BBQ (900 E 11th St, Austin, TX 78702) - shuttle service provided

Thursday, 06/25

8:00 AM
Registration & Breakfast
Mezzanine, 2nd Floor
Day 3 - Thinking Outside the Box

We end the summit exploring fresh and innovative opportunities in video marketing; from FB Live to interactive content to more comprehensive linear touchpoints.

8:45 AM
Keynote: Switching Gears: Lexus Broadens it’s Image & Audience
Driskill Ballroom, 2nd Floor
The importance of cultural connection points in advertising still holds true to build upon the equity in any established consumer relationship. Lexus 0to60 was created to illustrate how “performance” could create greater affinity within the Black consumer mindset for the Lexus brand. Hear how Product Marketing, Lexus Performance Driving, Driving Connection, Lexus Racing and a host of celebrities culminated into 4 Seasons of Lexus 0to60.
KeynoteS
Jeffrey Bal, Marketing Manager, Lexus Motorsports 
Danielle Rose, Sr. Advertising Analyst, Lexus 
Albert Thompson, Managing Director, Digital, Walton Isaacson 
9:15 AM
Presentation: Gamifying Connected TV
Driskill Ballroom, 2nd Floor
Hear how a major Hospital network in the Chicagoland area used interactive elements to cut through the video clutter of a competitive market and mine real-time engagement data in a highly regulated industry. North Shore Health’s director of brand marketing shares the unexpected benefits of stepping out of one’s comfort zone.
PresenterS
Paul Eiselstein, Associate Director, Integrated Planning, Kelly Scott Madison 
Toni Midderhoff Miller, Director of Brand Marketing, North Shore Health 
9:45 AM
Case Study: Getting Social with Millennial Moms
Driskill Ballroom, 2nd Floor
In a market increasingly flooded with brand entrants, Slumberkins’ success proves that an authentic brand story and purpose is everything. Co-founders Callie Christensen and Kelly Oriard found early success leveraging social media communities and channels like Facebook Live. They’ll share their journey from Shark Tank to funding to realizing their vision for a radically different kind of children's TV series.
PresenterS
Callie Christensen, Co-Owner & Co-CEO, Slumberkins 
Kelly Oriard, Co-Owner & Co- CEO, Slumberkins 
10:15 AM
Roundtables
Driskill Ballroom, 2nd Floor

Targeting Niche Audiences - Callie Christensen, Co-Owner & Co-CEO, Slumberkins
Bright & Shiny - Paul Eiselstein, Associate Director, Integrated Planning, Kelly Scott Madison
Looking Beyond Traditional Screens & Measurement - Christi Rademacher, Consultant, NA Broadcast Lead and Consumer Media Planner, Dell

11:00 AM
Conference Concludes

Featured Speakers

Jeffrey Bal

Lexus Motorsports
Marketing Manager

Eric Bandholz

Beardbrand
Founder

Daniel Bealey

USIM
Sr. Director of Advanced TV and Programmatic Media

Kevin Hamilton

Avocados From Mexico
Head of Brand Marketing, PR & Strategy

Jessica Martin

HomeAdvisor
HomeAdvisor Senior Manager, Offline Strategy

Angela Mertz

The EGC Group
VP Integrated Media Strategies

Toni Midderhoff Miller

North Shore Health
Director of Brand Marketing

Brandon Miller

Land O' Lakes, Inc.
Digital Marketing Manager

Chad Nelson

Topgolf Media
Chief Creative Director

Danielle Rose

Lexus
Sr. Advertising Analyst

Ben Speight

Lockard & Wechsler Direct
EVP, Director of Client Services

Adam Stern

Marley Spoon
US Offline Marketing Manager, Acquisition

James Wilson

Beardbrand
Growth Marketing Manager

Diana Bernstein

Havas Media
SVP, Managing Director, Video Investments

James Brohamer

Purple
E-commerce, Digital Marketing, Affiliate and Partnerships, Brand DTC

Brad Chamberlin

Publicis Sapient
Media Director

Callie Christensen

Slumberkins
Co-Owner & Co-CEO

Paul J. D'Arcy

Indeed
SVP, Marketing

Paul Eiselstein

Kelly Scott Madison
Associate Director, Integrated Planning

Wayne Friedman

MediaPost
West Coast Editor

Emily Kistner

MODI Media
Associate Dir, Connected TV Lead

MacKenzie Magner

Media at T3
Associate Director

Kelly Oriard

Slumberkins
Co-Owner & Co- CEO

Shani Reardon

Modus Direct
Direct Agency President

Lisa Singer

MediaPost
Event Editorial Manager

Samantha Stecker

Ocean Media
Sr. Director, Strategy & Innovation

Albert Thompson

Walton Isaacson
Managing Director, Digital

Michele Toller

Empower MediaMarketing, MediaPost's Media Agency of the Year
VP Media

Branden Windle

Tecovas
Co-Founder & CMO

Activities

Tuesday 2 p.m.

Cruise on Lake Austin

Enjoy the beauty of Lake Austin and its surroundings on this fun and scenic cruise. Located just minutes from downtown, what it lacks in size, it makes up for in proximity and charm.  You’ll see tons of multi-million dollar homes, the famous 360/Pennybacker bridge and Austin Country Club, site of the annual Dell Match Play golf tournament each spring.  Refreshments and great networking abound with your fellow Summiters.  A memorable excursion, for sure! 

Tuesday 2 p.m.

Axe Throwing at Urban Axes

Join fellow summit attendees at Urban Axes for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Urban Axe Throwing!

Tuesday 2 p.m.

Golf at Barton Creek: Fazio Canyons Course

Consistently listed in the top 100 public courses you can play in the U.S., Fazio Canyons is one for your golf course bucket list. A signature of legendary golf designer Tom Fazio with its winding streams and creeks, limestone-bedded canyons and captivating Hill Country views. Embodying the Fazio trademark of protecting and preserving the environment, Canyons was the first resort course in Texas to be certified as an Audubon International Signature Sanctuary. An amazing golfing experience.


Wednesday 2 p.m.

Brewery Tour

This experience takes you around the city doing all kinds of cool beer-related activities. Starting off at Zilker Brewing Co, you will get to taste a few samples of beer made in house, and learn how beer is made. Once we’ve mastered the basics, you’ll tour Central District Brewing Co for a lesson on commercial beer-making. Next we will head to one of Austin’s coolest breweries, Lazarus Brewery located in the heart of East Austin. If you’re looking for a fun day out networking with other Summit attendees, this is the event for you! Shuttle service will be provided. Please meet in the lobby at 2pm sharp to catch the shuttle.

Wednesday 2 p.m.

Golf at Barton Creek - Crenshaw Course

When two-time Masters Champion and Austin native Ben Crenshaw partnered with architect Bill Coore to design this course, he adhered to his design philosophy that “the best architect is nature.” With lush, wide sweeping fairways lined by densely packed trees that will devour errant tee shots, the Coore Crenshaw Cliffside course challenges golfers with its approach to large, well-contoured greens. The layout is forgiving for the novice, yet still challenging for the seasoned golfer.

Wednesday 2 p.m.

Kayak on Lady Bird Lake

Experience the scenic and beautiful Austin from the unique perspective of your kayak on this 2-hour tour.  Paddle along and discover some of Austin's great landmarks, including Barton Springs, the Congress Avenue Bridge (famous for it's 2 million bats), the Stevie Ray Vaughan statue, and the Austin boardwalk. The tour is a mix of history, new landmarks in the expanding Austin skyline and we also include a little information about the wildlife in the area.

What people are saying about this event

Venue

The Driskill - Austin, TX
604 Brazos Street
Austin, Texas, 78701
Located in the heart of Central Texas, Austin is the 11th-most populous city in the United States and the fastest growing of the largest 50 US cities. It is the home town of an annual set of film/music/interactive festivals and conferences, known as South by Southwest (SXSW), and the Austin City Limits Music Festival.

Attendees have access to MediaPost's discounted room block at The Driskill hotel through the following link: https://www.hyatt.com/en-US/group-booking/AUSHD/G-MPIS. Please make your reservations by Friday, February 21st to ensure you receive the discounted rate.
None

Brand Marketer Program

The TV & Video Insider Summit is complimentary to select agency executives who meet our requirements.

To see if you qualify please contact Kevin Massa at massa@mediapost.com


Complimentary VIP Agency Pass includes:
* Summit registration ($5000 value)
* Accommodations at the conference venue for three nights
* No Charge Activities
* Meals, drinks and functions over three days

Benefits of Attending Include
* Unparalleled learning and networking opportunities
* 3 full mornings of content
* Engaging roundtable discussions
* Unforgettable, exciting, and entertaining networking activities
* Free time to catch up with the office in the afternoon
* Five star dinners with fellow summit attendees

If you believe you qualify, again, please contact Kevin Massa at massa@mediapost.com today as these limited passes will go very quickly!

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.