Convergence and Fragmentation: The Video Challenge of 2019
The video landscape has never been more promising and at the same time challenging for media buyers and brand storytellers. It is both converging around digital data and channels while just as quickly fragmenting into countless untested media brands and their models. OTT is coming on strong as a more consumer-centric, data-driven TV platform, and yet it has spawned a range of subscription and free models, streams from legacy TV and new video oligopolies as well as a new brand every day. Video budget now can go anywhere and everywhere. Data compatibility and measurement standards have not kept up. And the creative range now spans from short form branded mini-movies to 6-second bumpers.
Read MorePrevious TV + Video Insider Summit Attendees Include:
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"This was an excellent summit. The best part was the intimacy and the Roundtables were fantastic. Most PTV conferences I've been to do not have television people at them, this one did.”
- Ad Agency executive
"The panels and speakers at the event were great, and the networking events, amazing. The size was just right allowing for all attendees to converse and form relationships where larger conferences aren't set up for that format."
- Brad Passo, VP, Director, Starcom
“This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend.”
- Carlos Ramirez, Group Director, Cross-Screen Engagement, Quigley-Simpson
“Very well organized, interesting content, and great accommodations.”
- Brittany Rollheiser, Associate Director, Partner Digital Investment, Mindshare
"MediaPost's Programmatic Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss industry hottest topics which provided valuable insight."
- Ashley Evenson, Director, Digital Media Group, Ciceron
"MediaPost does an amazing job combining quality content, expert attendees, and fun networking events. Their shows are a can't miss for anyone in the space."
- Geoff Troidl, Digital Marketing Manager, GEICO
"This Summit from MediaPost was a great experience with a good mixture of attendees of all disciplines. The speakers provided a lot of information that sparked great discussions. There were plenty of activities to create strong friendships. I highly recommend these Insider Summits."
- Scott Bonner, Media Supervisor, Engauge
"I thought MediaPost's Programmatic Insider Summit combined an excellent group of execs who shared highly thoughtful & insightful information. I was able to speak and spend time with a solid group of thought-leaders, and I’m looking forward to continuing the conversations over the coming weeks. I’m glad I was able to participate, and plan on attending other MediaPost events in the future."
- Katie Szumowski, VP, Media. Vonage
"The Insider Summits bring together the smartest people in the industry every time, no exceptions. The agenda always combines great content with even better networking opportunities. They're always on my list of 'must do' events each year."
- Clayton McLaughlin, VP, Group Director, Havas Media
"At this Insider Summit I learned about new emerging technologies and how they pertain to advanced targeting, creative formats, syndication and overall best practices. The Summit allowed me to better understand the new reality of buying and planning and how those findings can help me produce more valuable work for my Brand clients. A great event."
- Carolina Andrade, Digital Manager, MediaVest
"The was a great Summit to get focused in the space, hear case studies of how others are activating, and to share perspectives on how to keep moving strategies forward."
- Barret Roberts, Senior Manager, Unilever
"This Summit was one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."
- Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness
"I've been to Digidays, iMedia summits, and other similar events and enjoyed the size and content of this event in particular. It was an overall nice mix of conference sessions and afternoon activities that were great for having more casual, candid conversations. I think the key was the isolated location. It forced folks that may not have otherwise hung out together after the morning events to do so. Really great event."
- Tim Trevathan, SVP, Publisher Solutions, Defy Media
"MediaPost's 'Insider' Summits are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."
- Gary Milner, Director, Global Digital Marketing, Lenovo
"MediaPost turned out to be one of the most effective and enjoying summits I've ever participated in."
- Gustav von Sydow, CEO, Burt
"This Insider Summit from MediaPost is one of the best conferences I've ever attended. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the marketing efforts for FedEx."
- Andrew Bailey, Senior Marketing Specialist, FedEx
Quality Pledge
MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
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Steve Smith, Editorial Director, Events, MediaPost
VIP Program
Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:
* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the SummitComplimentary VIP pass includes:
* Summit registration ($2995 value)
* Accommodations at the Resort for three nights
* No Charge Activities
* Meals, drinks and functions over 3 days
If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Jon Ronga at jronga@mediapost.com.What people are saying about MediaPost's TV & Video Insider Summit series...
"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"
- Carol Wolowic, Manager, Media, Panera Bread
"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"
- Dot DiLorenzo, EVP/Planning, US International Media
"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years.”
- Lindsay Hendricks, Senior Media Manager, Positec Tool Corporation
"Best media event I’ve ever been to! The size was perfect. Everyone was able to have quality time with each other sharing thoughts and ideas with industry leaders. The panels were all extremely intriguing and they weren’t the “same old” list of posturers, afraid to truly speak their minds. Having the opportunity to network and brainstorm with some of these people was a great experience and very worthwhile. Thanks for a great event!"
- Rich Boland, Account Executive, General Market, DISH Media Sales
"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed.”
- Brian Hughes, SVP, Audience Intelligence & Strategy, MAGNA
“MediaPost’s Programmatic Insider Summits is a fantastic event for anyone in the data or programmatic side of media - agency, brand or vendor. Great location and venue, and the fact that it was a smaller conference made it easier to mingle with everyone and network."
- Jonathan Romano, VP of Sales, YuMe
"The content, schedule and mix of networking and learning is refreshing. Really geat event!!”
- Jennifer Haught, Director, Digital Marketing, Chico's
“This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend.”
- Carlos Ramirez, Group Director, Cross-Screen Engagement, Quigley-Simpson
"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction.”
- Chris Peterson, Managing Partner, R2C Group
“Very well organized, interesting content, and great accommodations."
- Brittany Rollheiser, Associate Director, Partner Digital Investment, Mindshare
"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."
- Heidi Guerra, Director of Media Strategy, Innovative Advertising
“MediaPost's TV & Video Insider Summit was a revelation! A conference about Advanced TV that featured panel and case study conversations related to Programmatic TV with folks that are ACTUALLY DOING Programmatic TV (not just Digital execs TALKING about the possibility of it, like at other events I've attended). Valuable!"
- Jeff Muir, VP of Sales, AudienceXpress
"Right Audience, Right Time, Right Place, Right Message."
- Jennifer Pelino, VP Omni Channel Media, 84.51°
“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none.”
- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct
