2022’s Expanding Media Portfolios: A 360-degree Approach

It’s the wild, wild west for media buyers. With the ever-expanding streaming wars, addressable TV’s advances, the growing capabilities of programmatic video, and a flurry of new social media options, the TV and video landscape is more exciting…and complex…than ever.

At the TV & Video Insider Summit, video buyers and planners help us sort through the complexities. How are they building out and adapting their media strategies to fit this multiscreen landscape? How are they mapping consumer touchpoints? Which video formats are driving the best ROI and, given data restrictions, what are they doing from an audience targeting perspective?

We will explore:
- Building out a diverse media portfolio
- Aligning measurement strategies around cross channel behaviors
- Determining which channels perform best for specific KPI’s
- Measuring performance beyond reach and frequency
- Targeting audiences around increased data restrictions
- What video content drives performance? Drives brand?
- TikTok, Instagram Reels & YouTube Shorts: Why short-form videos are worth investing in?
- Brand partnerships: celebrities & influencers
- Preparing for the Olympics and midterm elections

Conference Content Programmers

Lisa Singer, Event Editorial Manager, MediaPost

VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

Event Details Previous Events

What people are saying about this event

"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"

- Carol Wolowic, Manager, Media, Panera Bread

"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"

- Dot DiLorenzo, EVP/Planning, US International Media

"This was my first time attending a MediaPost Summit and I could not have been more satisfied! I have attended many conferences and have to say that this was one of the best I have attended. The intimate size and balance between brands, agencies, and providers allowed for great conversation. Nobody had walls up. It was so refreshing!! I walked away with great learnings."

- Kristi Arkwright, Director of Media, North America, GoDaddy LLC

"The TV & Video Insider Summit not only allowed me to hear unique perspectives from the best the industry has to offer but also allowed me to share challenges with those experts and discuss solutions that I would not have considered myself."

- Ryan Meerstein, Managing Partner, Targeted Victory

"This was a nice event with all the networking opportunities and learnings making it well worth the cross-country trip. MediaPost did a nice job of hosting and facilitating a flawless week."

- Ben Angle, VP, Media Operations, National Media

"It was a fantastic gathering of media experts, both from the buy and sell side. With a great deal of unity and transparency, the Summit focused on today's marketing video challenges & opportunities and where we need to focus our future."

- Casey Riccaldo, VP, Integrated Media-Digital, Active International

"MediaPost's TV & Video Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss the industry's hottest topics which provided valuable insight."

- Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group

"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years."

- Lindsay Hendricks, Senior Media Manager, Positec Tool Corporation

"Best media event I've ever been to! The size was perfect. Everyone was able to have quality time with each other sharing thoughts and ideas with industry leaders. The panels were all extremely intriguing and they weren't the "same old" list of posturers, afraid to truly speak their minds. Having the opportunity to network and brainstorm with some of these people was a great experience and very worthwhile. Thanks for a great event!"

- Rich Boland, Account Executive, General Market, DISH Media Sales

"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed."

- Brian Hughes, SVP, Audience Intelligence & Strategy, MAGNA

"The content, schedule and mix of networking and learning is refreshing. Really great event!!"

- Jennifer Haught, Director, Digital Marketing, Chico's

"This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend."

- Carlos Ramirez, Group Director, Cross-Screen Engagement, Quigley-Simpson

"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction."

- Chris Peterson, Managing Partner, R2C Group

"Very well organized, interesting content, and great accommodations."

- Brittany Rollheiser, Associate Director, Partner Digital Investment, Mindshare

"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."

- Heidi Guerra, Director of Media Strategy, Innovative Advertising

"MediaPost's TV & Video Insider Summit was a revelation! A conference about Advanced TV that featured panel and case study conversations related to Programmatic TV with folks that are ACTUALLY DOING Programmatic TV (not just Digital execs TALKING about the possibility of it, like at other events I've attended). Valuable!"

- Jeff Muir, Vice President, Advanced TV Sales, Freewheel

"Right Audience, Right Time, Right Place, Right Message."

- Jennifer Pelino, VP Omni Channel Media, 84.51°

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

2022’s Expanding Media Portfolios: A 360-degree Approach

Conference Content Programmers

VIP Program

Previous TV + Video Insider Summit Attendees

Register for this event

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Event Sponsors

Agenda

Speakers

What people are saying about this event

"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"

"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"

"The TV & Video Insider Summit not only allowed me to hear unique perspectives from the best the industry has to offer but also allowed me to share challenges with those experts and discuss solutions that I would not have considered myself."

"This was a nice event with all the networking opportunities and learnings making it well worth the cross-country trip. MediaPost did a nice job of hosting and facilitating a flawless week."

"It was a fantastic gathering of media experts, both from the buy and sell side. With a great deal of unity and transparency, the Summit focused on today's marketing video challenges & opportunities and where we need to focus our future."

"MediaPost's TV & Video Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss the industry's hottest topics which provided valuable insight."

"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years."

"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed."

"The content, schedule and mix of networking and learning is refreshing. Really great event!!"

"This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend."

"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction."

"Very well organized, interesting content, and great accommodations."

"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."

"Right Audience, Right Time, Right Place, Right Message."

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

Venue

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Quality Pledge