This year marks a significant milestone as digital video is expected to surpass linear ad spend for the first time, reflecting a major shift in the media landscape. The rise of streaming services provides advertisers with an opportunity to better target and reach specific audiences; leveraging data-driven insights to tailor messages that more accurately resonate with an audience. And incorporate some AI technology into the mix for even greater precision.
Of course this surge in ad-supported viewing options is not without challenges. With so many platforms and channels but still no standardized measurement, how are video marketers capturing audiences’ not so undivided attention? Is consumer behavior after an ad impression similar across all screen types? And how are media planners deciphering cross-channel attribution, and optimizing and validating spend?
Consumers today also expect more from their viewing experiences. It’s no longer sufficient to broadcast generic ads; brands must craft innovative, personalized messages and content that truly engage with consumers where, when and how they want to view it. It’s not just about reaching more screens, but recognizing opportunities to better connect with more audiences throughout their journey. At MediaPost’s fall TV & Video Summit we'll dive into how marketers are combatting today’s fragmented landscape, leveraging AI, and adapting to today’s dynamic media environment.
We will Explore:
- Media planning and measurement across all channels; TV, commerce, performance, digital, etc.
- Tracking and quantifying video impact
- Ad opportunities in e-sports and gaming
- RMN video ad opportunities
- Shoppable ads and video commerce
- Cultural shifts and sports streaming impact
- AI driven strategies for content creation and optimization
- Emerging forms of media; i.e. metaverse, live-streaming, shoppable
- Produce and optimize creator content across media channels
- Non-traditional ad formats; i.e. interactive and immersive experiences, storytelling, creatives, and more.
Conference Content Programmers:
VIP Program
Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:
* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit
If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.