October 11 - 14, 2021
Montauk, NY • Virtual & IN-Person Event

The High Cost of TV: The New Math of Video Everywhere

Video audiences keep fragmenting, yet CPMs keep rising. Traditional TV pricing continues to defy supply and demand... and gravity. Meanwhile, the alternative streaming inventory has spiked, but so have costs. Media buyers find that assembling the reach they crave is both complex and often cost prohibitive.

At the Fall 2021 TV and Video Insider Summit, video buyers and planners help us do the math. How are they building media plans that make sense for their brands…and their budgets? What is the cost/benefit of big brand pushes? Which OTT, linear, Web, or social video channels are mapping best against marketing goals? Are more brands moving towards performance media as reach gets so expensive? How are these rising costs being justified internally?

We will explore:
- Managing video budgets across advanced TV screens
- The strategic advantages of bringing media buying in house
- OTT and the branded video opportunity
- Mapping advanced TV channels against goals
- Navigating the morass of cross-channel measurement
- Are TikTok, eSports advertising paying off?
- Getting ready for the 2022 Upfronts

Conference Content Programmers

Lisa Singer, Event Editorial Manager, MediaPost

 


VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

Event Details Previous Events

Previous TV + Video Insider Summit Attendees

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Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Monday, 10/11

6:30 PM
Welcome Cocktails

Tuesday, 10/12

10:00 AM
Opening Remarks
10:10 AM
Keynote
10:35 AM
Sponsor Spotlight
10:45 AM
Panel: Cost/Benefit TV: Managing the High Cost of Streaming
As eyeballs latched onto streaming sources, CPMs have spiked, pulling up with linear and cable buys. But the CTV math gets complicated. Is it achieving similar reach? How much overlap is taking place? What is the real unique reach cost relative to other video channels? How are marketers doing the cost/benefit math on TV, generally, and increasingly expensive CTV, especially?
Panelist
Racine Levy, Director, Offline Media Buying, Angi 
11:15 AM
Sponsor Spotlight
11:35 AM
Case Study: In-Housing as a Strategy
Presenter
Ben De Castro, VP of Marketing, Eargo 
12:00 PM
Sponsor Spotlight
View More Details
12:15 PM
Bright Shiny Object: 5 Things We Learned From Short Form Video
The MediaPost Bright Shiny Object invites an agency executive to share their experience testing and learning from the latest trendy screen or format for video. What have we learned about the BSO's pros and cons, what works for which brands? Is it worth the hype. On Day 1 we look at early experiences leveraging short videos.
12:15 PM
Roundtables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
12:15 PM
Roundtable: Branded Video - ONLINE
The emerging channels for digital video allow marketers to innovate around formats to tell much richer, longer, and entertaining stories. Let's discuss creative ideas that are and aren't working, the channels longer-form videos can leverage, and how brands build audiences.
12:15 PM
Roundtable: Branded Video - LIVE
The emerging channels for digital video allow marketers to innovate around formats to tell much richer, longer, and entertaining stories. Let's discuss creative ideas that are and aren't working, the channels longer-form videos can leverage, and how brands build audiences.
2:00 PM
Montauk Brewing Company Tasting Room
Horseback Riding at Deep Hollow Ranch
Bike Tour of Montauk
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, 10/13

10:00 AM
Welcome Back - Survey on Video Media Buying
10:10 AM
Keynote
Keynote
Eric Neville, Senior Manager, Media & Audience Strategy, Cadillac 
10:35 AM
Sponsor Spotlight
10:45 AM
Panel: CTV Channel Surfing: Mapping Advance TV Choices Against Brand Goals
SVOD, AVOD, social, set-top boxes, smart TV networks, DSPs? But what flavors of digital TV are working best for the specific KPIS and brand goals media buyers and planners need. Our panelists speak from example. Are they buying Amazon Prime for performance, Hulu for incremental reach? Are they using Roku for scale? YouTube for e-comm? Smart TV for geo? Let's share notes. How are marketers making their choices and mapping them against goals?
PanelistS
Ben Hovaness, SVP, Marketplace Intelligence, Omnicom 
Racine Levy, Director, Offline Media Buying, Angi 
11:15 AM
Sponsor Spotlight
11:25 AM
Case Study: Beyond the :15s and :30s
11:50 AM
Sponsor Spotlight
12:05 PM
Bright Shiny Object: eSports
Esports was the big winner as families hunkered down. But gaming has always been one of the hardest nuts for marketers to crack in trying to make it into another ad medium. But has the new esports landscape changed that?
12:35 PM
Roundtables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
12:35 PM
Roundtable: Channel Surfing: Mapping CTV Media Plans - ONLINE
12:35 PM
Roundtable: Channel Surfing: Mapping CTV Media Plans - LIVE
2:00 PM
Wine Tasting & Tour at Wölffer Estate Winery
Golf at Montauk Downs Golf Course
Fishing Charter
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Thursday, 10/14

10:00 AM
Panel: Planning for the 2022 Upfronts
Every year media buyers marvel at TV's ability to defy the laws of supply and demand...and gravity. No one knows what the linear, cable and digital video makers will do, but how will the buyers be ready? And what are they expecting?

Speakers

Ben De Castro

Eargo
VP of Marketing

Ben Hovaness

Omnicom
SVP, Marketplace Intelligence

Racine Levy

Angi
Director, Offline Media Buying

Eric Neville

Cadillac
Senior Manager, Media & Audience Strategy

Speaker Proposal Form

Activities

Tuesday 2 p.m.

Montauk Brewing Company Tasting Room

What began in 2012 as a basement brewing operation among longtime friends, Montauk Brewing Company has grown to embody the spirit of this seaside town. The first hand-filled kegs were delivered on bicycles to a couple of local bars and this hometown vibe remains as the staple of the Brewery and it's operation today.

Enjoy a great networking outing with fellow Summiters at this unique sea-side setting.  Sample a wide variety of brews in the Tasting Room and learn more about the intricacies of what makes New York's easternmost brewery so special to the town and Long Island itself.

Tuesday 2 p.m.

Horseback Riding at Deep Hollow Ranch

Located in Montauk, New York amidst thousands of preserved acres of spectacular coastal land, Deep Hollow Ranch welcomes visitors from all over the world, from the experienced cowhand to the beginner. Here one can step back in time and catch a glimpse of America’s rich history.

Trail rides wind through breathtaking scenery and the pristine, white sandy beaches near Montauk. Come ride with us, get a taste of history and explore some of the most beautiful coastline in the United States.

Tuesday 2 p.m.

Bike Tour of Montauk

There’s something much more awesome and intimate about discovering a place from the seat of a bike. Pedaling around the turn to find a secluded stretch of beach, no car engine muffling out the sound of waves crashing against the shore. So it is here in Montauk, Long Island, where two wheels are far better than four. You’ll be surprised by how much you can see without breaking a big sweat or having to wear those unflattering padded shorts.



Wednesday 2 p.m.

Wine Tasting & Tour at Wölffer Estate Winery

For 30 years, Wölffer Estate Vineyard has been known as one of the finest wine producers on the East Coast and a center for innovation and hospitality.  The vineyard is committed to producing premium, distinctive wines, ciders and spirits through dedication to quality, penchant for style and celebration of place.

Founded in 1988 by Christian Wölffer, a man with great creative vision and a huge passion for life, the 470 acre estate today is owned and operated by his children, Marc and Joey Wölffer and Winemaker/Partner Roman Roth. 

Enjoy a great afternoon with your Summit colleagues on a short walking tour of the vineyard and wine cellar accompanied by a tasting of various award-winning wines along the tour. A perfect day to spend the afternoon making new friends or re-connecting with old, in one of the prettiest places on Long Island.

Wednesday 2 p.m.

Golf at Montauk Downs Golf Course

Founded in 1927, the gorgeous Montauk Downs Golf course features natural ponds, deep woods and scrubby underbrush - all with constantly come into play along with occasional tricky crosswinds off of the Atlantic Ocean, Lake Montauk and Fort Pond Bay in the vicinity.

The Golf Channel ranked Montauk Dows as the second-best "hidden gem" in the country. Golfweek rates it 13th among the top public golf courses in New York state. The course's isolation along the eastern shores of Long Island gives golfers a wonderfully remote place to enjoy the game and is kept in immaculate condition year-round.

Wednesday 2 p.m.

Fishing Charter

Fishing Guides will take you to the best fishing spots in and around Montauk that teem with fish of all breeds - fluke, striped bass, northern kingfish, bluefish, and Atlantic cod, among others are all common trophies! Guides provide the poles, bait and necessary supplies. Sunscreen and water resistant clothing recommended. Activity ends at 6PM.
Activities Signup Form

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Venue

Gurney's Resort & Seawater Spa in Montauk, NY
290 Old Montauk Highway
Montauk, New York, 11954

Situated on Montauk’s most pristine stretch of oceanfront real estate, Gurney’s is a Hamptons icon and the only year-round resort in Montauk. Providing guests with direct access to a 2,000-foot private sand beach, Gurney’s features 146 rooms, suites, and beachfront cottages, all delivering dramatic views of the Atlantic Ocean. With five unique dining and drinking venues, Gurney’s presents an array of food and beverage options, from elegant seasonal cuisine to casual fare to craft cocktails. The acclaimed spa is renowned for its healing treatments and ocean-fed seawater pool, the only pool of its kind in North America.

To book a room at Gurney’s Montauk Resort, go to this link and cut-and-paste this code into the “Group Code” box:  211012MPCI

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate.  You must have proof of the COVID-19 vaccination to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).

You can register here for either the IN-person or Virtual events.

The cut-off date for booking rooms with this discount is Tuesday, September 21st, 2021





Gurney’s Montauk Resort & Seawater Spa

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.