October 20 - 23, 2019
Montauk, NY

We Want Our DTC TV

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Video is now more directly connected to the interests and needs of viewers, more fully integrated into their daily lives and every touchpoint of their media consumption. OTT, digital and mobile screens, and the entire connected TV (CTV) environment represent more than more screens for marketers. They provide a new opportunity to make more substantial, direct and deeper impact on customers with stories that are both rich and relevant. But brands and their agencies first need to grasp this DTC TV moment and master the tools for sharper targeting, richer content, more precise measurement and media accountability.

At the annual fall edition of MediaPost’s TV and Video Insider Summit we make that direct-to-consumer connection by tuning in to…

OTT channels blossoming with contextual and behavioral targeting opportunities

The broader palette of branded storytelling

How media planners and buyers supercharge linear budgets with data-infused targeting

How advertisers leverage their own first party data to find customers and prospects on every available screen

How planners are knitting together diverse metrics across screens to hold their media accountable

How a new generation of DTC brands and political media buyers are bringing online targeting and performance sensibilities to TV

At MediaPost’s fall gathering of the connected TV and video gurus we go direct – to the people who are planning, buying and telling the next generation of brand stories more directly to the customers they want.

 

About TV & Video Insider Summit

The TV & Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices.

Attendance for the Summits is capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

Conference Content Programmers

Steve Smith, Editorial Director, Events, MediaPost

VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Complimentary VIP pass includes:

* Summit registration ($2995 value)
* Accommodations at the Resort for three nights
* No Charge Activities
* Meals, drinks and functions over 3 days

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

Event Details Previous Events

TV + Video Insider Summit 2019 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference

    * Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the TV and Video Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your TV and Video initiatives with new solutions learned and partnerships gained
Why You Should Attend

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Sponsor Presentations

Agenda

Sunday, 10/20

6:30 PM
Welcome Cocktail Reception
Top Deck at Gurney's

Monday, 10/21

7:45 AM
Registration & Breakfast
The Great Hall Foyer
8:00 AM
One on One Meetings
The Great Hall B&C/General Session room
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:15 AM
Sponsor Breakfast Presentation
The Great Hall B&C
Day 1 - Building the Multi-Screen Plan How do the many screens of connected TV, OTT, digital video and more cohere into a storytelling plan? We open the summit exploring how traditional and emerging brands plan in a fractured market.
9:00 AM
Opening Remarks
The Great Hall B&C
MC
Joe Mandese, Editor-in-Chief, MediaPost 
9:15 AM
Keynote: The Power of Story: Sleep Number’s Road to the NFL Draft
In a world overloaded with quality content, how can branded storytelling break through? Go inside a recent successful video series with Sleep Number and the NFL, and learn how branded content has evolved in recent years and how to make the fast pace of content production work inside a corporate environment.
Keynote
Josie Warren, Senior Content Producer, Sleep Number 
9:45 AM
Presentation: 5 Things EA Has Learned About Video This Year
As it leverages deep gamer profiles and customer knowledge across digital video and TV platforms, what has one of the world's largest video game makers learned? About what creative performs best and where? About how to tailor content to specific platforms. And how localization of assets can impact performance.
Presenter
Juan Badiola, NA-Paid Media Lead Planner, Electronic Arts 
10:00 AM
Panel: Fractured Screens, Seamless Planning
How do the many screens of connected TV, OTT, digital video and more cohere into a storytelling plan? We open the summit exploring how traditional and emerging brands plan in a fractured market.
Moderator
Kevin Moeller, Head of Media Insights & Analytics, PepsiCo NA, PepsiCo 
PanelistS
Juan Badiola, NA-Paid Media Lead Planner, Electronic Arts 
Diana Bernstein, SVP, Managing Director, Video Investments, Havas Media 
Jared Lake, VP, Digital Strategy, Ocean Media 
10:30 AM
Coffee Break
The Great Hall Foyer
11:00 AM
Case Study: The Facebook Lab: Leveraging Social to Inform Cross-Screen Creative
As Freshly brings its ad effort to TV, the DTC brand hopes to apply the same data discipline that brought it success online to offline. Kristina will share its use of Facebook/IG to test and iterate media plans that can scale on linear TV and OTT buys next year. Testing of offers, creative, day parts and more are structured to ensure accuracy while also ensuring customer acquisition costs remain stable. What has a leading D2C learned about brand building and maintaining performance as it plans to go big?
Presenter
Kristina Lock, Associate Director, Integrated Growth Strategy, Freshly 
11:30 AM
Panel: DTC Goes CTV
New DTC brands are bringing new money, new data and new performance expectations to TV. What can the rest of us learn? How are these new TV spenders leveraging online data for linear and OTT buying? Is there something new here, or is it DTV?
Moderator
Wayne Friedman, West Coast Editor, MediaPost 
PanelistS
Marissa Jimenez, President, MODI Media 
Jesse Math, VP, Social & OTT, ForwardPMX 
12:00 PM
Roundtables

What is the Media Plan Now? - Jared Lake, VP, Digital Strategy, Ocean Media
Leveraging the Social Channel - Michael Collette, CEO, Dativa
Learning from the DTCs - Jesse Math, VP, Social & OTT, ForwardPMX

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
The Great Hall B&C
2:00 PM
Montauk Brewing Company Tasting Room
Golf at Montauk Downs Golf Course
Bike Tour of Montauk
6:30 PM
Cocktail Party
Regent Cocktail Club at Gurney's
7:30 PM
Dinner Reception
Top Deck at Gurney's

Tuesday, 10/22

7:45 AM
Registration & Breakfast
The Great Hall Foyer
8:00 AM
One on One Meetings
The Great Hall B&C
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:15 AM
Sponsor Breakfast Presentation
Day 2 - Targeting and Accountability How do the emerging video screens really add up for advertisers? Day 2 focuses on best practices in finding and scaling audiences and measuring impact.
9:00 AM
Keynote Q&A: The Move to OTT
Why would Mass Mutual’s DTC insurance brand move much of its TV and video budget to Amazon’s Fire TV? It was an important part of HavenLife’s evolving strategy to leverage legacy insurance profiling with modern digital targeting. Matt Myers discusses the unique targeting and data feedback loop he is finding at the fastest growing ad platform in digital.
Interviewee
Matt Myers, Head of Customer Acquistion, Haven Life 
Interviewer
Wayne Friedman, West Coast Editor, MediaPost 
9:30 AM
Panel: The OTT Calculus – Metrics Across the New Grid
So many OTT providers, so many platforms, so many apps, so many incompatible segments for targeting and measurement metrics. What is a planner to do? How are planners comparing the relative values of these opportunities? OTT represents the biggest growth area in TV, but where is the money gowing...and why?
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
Julie Anson, Director, Strategic Investment, Advanced TV, Magna Global 
Brad Liebow, SVP, Group Director of Investment, Spark Foundry 
10:15 AM
Sponsor Spotlight and Coffee Break
The Great Hall Foyer
10:45 AM
Case Study: Magnetizing the Mall
Combining location data with smart profiling, Mall of America has learned to pull its most likely fashion, holiday and seasonal shoppers back through programmatic and social channels. As MoA and its agency Ciceron will share, they are also using location and geo-fencing technologies to track and learn from foot traffic and sales that are attributable to those buys.
PresenterS
Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group 
Sara Johnson, Integrated Marketing Manager, Mall of America 
11:15 AM
Case Study: Listening to OTT
With over 100 Ashley Homecare stores in 31 DMAs, DSG is using the OTT channel to extend its TV buy into every local niche and cranny. But as Nicole explains, not all OTT markets are creative equal. Scale, targeting, penetration, and impact vary widely place to place, and often in unexpected ways. We explore how one retailer is navigating a post-cable world that is often complex and confounding but impressively effective when you get it right.
Presenter
Nicole Hanni, Director of Media Strategy, Ashley HomeStore, Dufresne Spencer Group, LLC 
11:45 AM
Roundtables

OTT Measurement and Targeting - Brad Liebow, SVP, Group Director of Investment, Spark Foundry
Data-Infused Linear - Joe Grisafi VP, National Sales, Ampersand
Brand Video Models - Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group

12:30 PM
Lunch
12:45 PM
Sponsor Luncheon Presentation
The Great Hall B&C
2:00 PM
Wine Tasting & Tour at Wölffer Estate Winery
Fishing Charter
Horseback Riding at Deep Hollow Ranch
6:30 PM
Cocktail Party
Scarpetta Beach Restaurant at Gurney's
7:30 PM
Dinner Reception
Scarpetta Beach Restaurant at Gurney's

Wednesday, 10/23

8:00 AM
Registration & Breakfast
The Great Hall Foyer
8:15 AM
Sponsor Breakfast Presentation
The Great Hall Foyer
Day 3 - After Lean-Back We end the summit leaning in to new opportunities in video experiences, from new social formats to esports and gaming.
8:30 AM
Keynote Interview: A Weighty Sell Takes A Light Touch
The Great Hall B&C
For DTC disruptor Gravity, explaining the concept behind its line of weighted blankets would seem a heavy lift. But as Director of Digital Media Karalyn Zamora explains, the brand has learned a lot about the power of short and simple messaging in video ad formats. She explores with us the brand's insights as it moves the brand to wider audiences across digital video and TV screens.
Interviewee
Karalyn Zamora, Dir. of Digital Marketing and Growth, Gravity Products LLC 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
9:15 AM
Channel-Surfing the Social Stream
For clients like Netflix, UnderArmour and Grammerly, agency Mustache has been shaping video promotion to fit everything from Facebook Watch to IGTV. They share some samples of recent success and the creative possibilities instaying native to emerging platforms.
Presenter
Marissa Perr, Account Strategy Lead, Mustache 
9:30 AM
Panel: Planning to Be Social
IGTV, TikTok, Twitch, Snap Ads and “Stories” everywhere. What are the newer social channels good for anyway? What value do they add to the digital and traditional video buy? Have advertisers gotten any better dealing with the creative challenges of serving so many discrete video experiences? And how are the platforms themselves evolving their relationships with advertisers?
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Erin Killion, Director of Media, Point to Point 
Marissa Perr, Account Strategy Lead, Mustache 
10:00 AM
Roundtables

The New Social Opportunities - Erin Killion, Director of Media, Point to Point
What is the Media Plan Now - Juan Badiola, NA-Paid Media Lead Planner, Electronic Arts

10:30 AM
Conference Concludes
Special Events

Featured Speakers

Juan Badiola

Electronic Arts
NA-Paid Media Lead Planner

Nicole Hanni

Ashley HomeStore, Dufresne Spencer Group, LLC
Director of Media Strategy

Sara Johnson

Mall of America
Integrated Marketing Manager

Erin Killion

Point to Point
Director of Media

Kristina Lock

Freshly
Associate Director, Integrated Growth Strategy

Matt Myers

Haven Life
Head of Customer Acquistion

Josie Warren

Sleep Number
Senior Content Producer

Karalyn Zamora

Gravity Products LLC
Dir. of Digital Marketing and Growth

Julie Anson

Magna Global
Director, Strategic Investment, Advanced TV

Diana Bernstein

Havas Media
SVP, Managing Director, Video Investments

Ashley Evenson

Ciceron Digital Media Group
Director, Emerging Media and Ad Solutions

Wayne Friedman

MediaPost
West Coast Editor

Marissa Jimenez

MODI Media
President

Jared Lake

Ocean Media
VP, Digital Strategy

Brad Liebow

Spark Foundry
SVP, Group Director of Investment

Joe Mandese

MediaPost
Editor-in-Chief

Jesse Math

ForwardPMX
VP, Social & OTT

Kevin Moeller

PepsiCo
Head of Media Insights & Analytics, PepsiCo NA

Marissa Perr

Mustache
Account Strategy Lead

Lisa Singer

MediaPost
Event Editorial Manager

View All SpeakersSpeaker Proposal Form

Activities

Monday 2 p.m.

Montauk Brewing Company Tasting Room

What began in 2012 as a basement brewing operation among longtime friends, Montauk Brewing Company has grown to embody the spirit of this seaside town. The first hand-filled kegs were delivered on bicycles to a couple of local bars and this hometown vibe remains as the staple of the Brewery and it's operation today.

Enjoy a great networking outing with fellow Summiters at this unique sea-side setting.  Sample a wide variety of brews in the Tasting Room and learn more about the intricacies of what makes New York's easternmost brewery so special to the town and Long Island itself.

Monday 2 p.m.

Golf at Montauk Downs Golf Course

Founded in 1927, the gorgeous Montauk Downs Golf course features natural ponds, deep woods and scrubby underbrush - all with constantly come into play along with occasional tricky crosswinds off of the Atlantic Ocean, Lake Montauk and Fort Pond Bay in the vicinity.

The Golf Channel ranked Montauk Dows as the second-best "hidden gem" in the country. Golfweek rates it 13th among the top public golf courses in New York state. The course's isolation along the eastern shores of Long Island gives golfers a wonderfully remote place to enjoy the game and is kept in immaculate condition year-round.

Monday 2 p.m.

Bike Tour of Montauk

There’s something much more awesome and intimate about discovering a place from the seat of a bike. Pedaling around the turn to find a secluded stretch of beach, no car engine muffling out the sound of waves crashing against the shore. So it is here in Montauk, Long Island, where two wheels are far better than four. You’ll be surprised by how much you can see without breaking a big sweat or having to wear those unflattering padded shorts.

Tuesday 2 p.m.

Wine Tasting & Tour at Wölffer Estate Winery

For 30 years, Wölffer Estate Vineyard has been known as one of the finest wine producers on the East Coast and a center for innovation and hospitality.  The vineyard is committed to producing premium, distinctive wines, ciders and spirits through dedication to quality, penchant for style and celebration of place.

Founded in 1988 by Christian Wölffer, a man with great creative vision and a huge passion for life, the 470 acre estate today is owned and operated by his children, Marc and Joey Wölffer and Winemaker/Partner Roman Roth. 

Enjoy a great afternoon with your Summit colleagues on a short walking tour of the vineyard and wine cellar accompanied by a tasting of various award-winning wines along the tour. A perfect day to spend the afternoon making new friends or re-connecting with old, in one of the prettiest places on Long Island.

Tuesday 2 p.m.

Fishing Charter

Fishing Guides will take you to the best fishing spots in and around Montauk that teem with fish of all breeds - fluke, striped bass, northern kingfish, bluefish, and Atlantic cod, among others are all common trophies! Guides provide the poles, bait and necessary supplies. Sunscreen and water resistant clothing recommended. Activity ends at 6PM.

Tuesday 2 p.m.

Horseback Riding at Deep Hollow Ranch

Located in Montauk, New York amidst thousands of preserved acres of spectacular coastal land, Deep Hollow Ranch welcomes visitors from all over the world, from the experienced cowhand to the beginner. Here one can step back in time and catch a glimpse of America’s rich history.

Trail rides wind through breathtaking scenery and the pristine, white sandy beaches near Montauk. Come ride with us, get a taste of history and explore some of the most beautiful coastline in the United States.
Activities Signup Form

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Venue

Gurney's Resort & Spa in Montauk, NY
290 Old Montauk Highway
Montauk, New York, 11954
We still may have discounted room rates available at Gurney's Resort.  If you need to make room reservations you may do so by contacting Cindy Babyak at (631) 668-1739 or email her at: cindy.babyak@gurneysmontauk.com.  Please mention you are part of the "MediaPost call-in block" to inquire about your possible discount.


Situated on Montauk’s most pristine stretch of oceanfront real estate, Gurney’s is a Hamptons icon and the only year-round resort in Montauk. Providing guests with direct access to a 2,000-foot private sand beach, Gurney’s features 146 rooms, suites, and beachfront cottages, all delivering dramatic ocean views. With five unique dining and drinking venues, Gurney’s presents an array of food and beverage options, from elegant seasonal cuisine to casual fare to craft cocktails. The acclaimed spa is renowned for its healing treatments and ocean-fed seawater pool, the only pool of its kind in North America. All the venues at Gurney’s enjoy spectacular views of the Atlantic, but none more so than The Beach Club, which provides the only beachfront food and beverage service experience in the Hamptons.

Packing List

Brand Marketer Program

The TV & Video Insider Summit is complimentary to select agency executives who meet our requirements.

To see if you qualify please contact Kevin Massa at massa@mediapost.com


Complimentary VIP Agency Pass includes:
* Summit registration ($5000 value)
* Accommodations at the conference venue for three nights
* No Charge Activities
* Meals, drinks and functions over three days

Benefits of Attending Include
* Unparalleled learning and networking opportunities
* 3 full mornings of content
* Engaging roundtable discussions
* Unforgettable, exciting, and entertaining networking activities
* Free time to catch up with the office in the afternoon
* Five star dinners with fellow summit attendees

If you believe you qualify, again, please contact Kevin Massa at massa@mediapost.com today as these limited passes will go very quickly!

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.