October 6 - 9, 2024
Austin, TX

TV’s Changing Landscape: Streaming, Targeting & Tech-Savvy Solutions

During a time of rapid tech advancement, the future of television advertising continues to evolve.

This year marks a significant milestone as digital video is expected to surpass linear ad spend for the first time, reflecting a major shift in the media landscape.  The rise of streaming services provides advertisers with an opportunity to better target and reach specific audiences; leveraging data-driven insights to tailor messages that more accurately resonate with an audience. And incorporate some AI technology into the mix for even greater precision.

Of course this surge in ad-supported viewing options is not without challenges. With so many platforms and channels but still no standardized measurement, how are video marketers capturing audiences’ not so undivided attention? Is consumer behavior after an ad impression similar across all screen types? And how are media planners deciphering cross-channel attribution, and optimizing and validating spend?

Consumers today also expect more from their viewing experiences. It’s no longer sufficient to broadcast generic ads; brands must craft innovative, personalized messages and content that truly engage with consumers where, when and how they want to view it. It’s not just about reaching more screens, but recognizing opportunities to better connect with more audiences throughout their journey. At MediaPost’s fall TV & Video Summit we'll dive into how marketers are combatting today’s fragmented landscape, leveraging AI, and adapting to today’s dynamic media environment.

We will Explore:

- Media planning and measurement across all channels; TV, commerce, performance, digital, etc.
- Tracking and quantifying video impact
- Ad opportunities in e-sports and gaming
- RMN video ad opportunities
- Shoppable ads and video commerce
- Cultural shifts and sports streaming impact
- AI driven strategies for content creation and optimization
- Emerging forms of media; i.e. metaverse, live-streaming, shoppable
- Produce and optimize creator content across media channels
- Non-traditional ad formats; i.e. interactive and immersive experiences, storytelling, creatives, and more.



Conference Content Programmers: 

Lisa Singer, Senior Director, Event Programming, MediaPost

Erin Everhart, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost


VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

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Agenda

Sunday, 10/06

6:30 PM Central
7:30 PM ET
Welcome Cocktails Bar AC - in hotel

Monday, 10/07

7:45 AM Central
8:45 AM ET
Coffee Service Available Otis Ballroom Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings Meeting Rooms 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Otis Ballroom Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation Otis Ballroom
9:35 AM Central
10:35 AM ET
Opening Remarks
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote Presentation: Video Analytics Unleashed- Building a Data-Powered Framework
University of Phoenix shares how integrating data and measurement into your marketing approach can be a powerful formula.
Keynote
Steve Gross, CMO, University of Phoenix 
10:15 AM Central
11:15 AM ET
Panel: Navigating Investments in Today’s Evolving TV Media Landscape
At a time when television media is rapidly evolving, understanding how to strategically invest across digital streaming and linear platforms is crucial for achieving marketing goals. How are brands allocating their budgets and effectively measuring across channels to validate spend? How are they targeting their audience at scale? And how are they assessing a multi-screen approach and balancing their investments? While there’s no one size fits all, there are solutions. From programmatic technology to data-driven insights, our panel of marketers share best practices.
Moderator
Erin Everhart, Senior Director of Event Programming, MediaPost 
PanelistS
Thomas Atkins, Executive Director of Media, MGM Resorts 
James Monderine, Director, Media, Zillow Group 
Cindy Shekoski, Associate Director, KSM 
10:45 AM Central
11:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM Central
12:15 PM ET
Case Study: Using Social Video in Non Social Spaces
Social media is the first channel people think of for influencer videos, but how do you extend the life of that content if it’s just used in one channel? Thomas Atkins, Executive Director of Media, shares how MGM Resorts extends the life of their social-first assets by moving them into the broader video space with YouTube spots and native video placements across entertainment and lifestyle articles.
Presenter
Thomas Atkins, Executive Director of Media, MGM Resorts 
11:35 AM Central
12:35 PM ET
Case Study: Hallow's Post-Super Bowl Halo
Mark Wahlberg does not come to mind as our go-to guy on matters of religious faith and prayer. But playing against type on multiple levels is precisely what helped his Super Bowl ad for the prayer and meditation app Hallow succeed. Evan Laird, head of marketing for Hallow, discusses everything from the creative decisions around the initial shoot to the messaging and targeting that were designed to get the most bang for their Super Bowl buck.
Presenter
Evan Laird, Head of Marketing, Hallow 
12:00 PM Central
1:00 PM ET
Roundtable: Channel Surfing - Following the Consumer
As consumer behavior and popular culture are continuing to evolve, marketers have multiple moving targets to account for in their media strategy. i.e. the popularity of women’s sports, gaming, CTV, TIkTok, etc. How are you keeping up? Let's discuss.
Featuring
Cindy Shekoski, Associate Director, KSM 
12:00 PM Central
1:00 PM ET
Roundtable: Breaking Through the Clutter: Video that Captures Attention
Consumers are constantly bombarded with video everywhere. How can brands create the right videos to use across different channels such as social, CTV, OOH to capture attention?
Featuring
Viviane Wanderley-Britt, Media Director, GSD&M 
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Afternoon Activities
Top Golf Outing
Axe Throwing at Urban Axes
Kayak on Austin Town Lake
6:30 PM Central
7:30 PM ET
Cocktail Party Parlor & Yard (on west 6th Street - Shuttle departs at 6:15pm from Otis)
7:30 PM Central
8:30 PM ET
Dinner The Grove (on west 6th Street)

Tuesday, 10/08

7:45 AM Central
8:45 AM ET
Coffee Service Available Otis Ballroom Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings Meeting Rooms 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Otis Ballroom Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation
9:35 AM Central
10:35 AM ET
Notes from Emcee
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM Central
10:45 AM ET
Mitsubishi Motors and Rashida Jones: Using the Power of Association to Break Through the Noise
Mitsubishi Motors partnered with Rashida Jones, the first time in the car company’s history that they’ve secured a brand-level spokesperson partnership. Jones’ immediate name- and face-recognition was a natural fit for the challenger-brand, helping the company cut through the noise and confusion of advertising to deliver a clear, concise why-buy message to car buyers. Kim Ito, Mitsubishi Motors North America’s VP of Marketing joins us to discuss the process of choosing Jones and how the partnership had an immediate effect on search performance and website traffic.
Interviewee
Kimberly Ito, VP, Marketing, Mitsubishi Motors North America 
Interviewer
Erin Everhart, Senior Director of Event Programming, MediaPost 
10:15 AM Central
11:15 AM ET
Case Study: How United Airlines Hacked the Super Bowl
The Super Bowl is the pinnacle in TV advertising. But instead of spending the $7 million on one national buy, United Airlines flew a different route. Featuring Friday Night Lights' star Kyle Chandler, the airline ran six regional spots, personalized to appeal to the football fans in that market. Athena Nestoras, Senior Manager of Global Advertising & Social Media Strategy, shares how this campaign came to life.
Presenter
Athena Nestoras, Senior Manager of Global Advertising & Social Media Strategy, United Airlines 
10:45 AM Central
11:45 AM ET
Sponsor Coffee Break
11:20 AM Central
12:20 PM ET
Panel: Cracking the Code: Harnessing AI for Precision Targeting in a Fragmented TV Landscape
As TV viewership data becomes increasingly fragmented and complex, adequately targeting and measuring audiences across video platforms and channels has become even more of a challenge for advertisers. How are media planners able to reach their target audience and optimize performance? From addressable TV to contextual targeting to segmentation to programmatic and more, we ask our panel to share concrete examples of how they’re harnessing AI to help enhance their targeting, segmentation, buying and planning processes.
Moderator
Lisa Singer, Senior Director, Event Programming, MediaPost 
PanelistS
Jorge Cordova, Senior Vice President, Paid Media, Zeno Group 
Ly Tran, Founder & CEO, Stiletto Collective 
12:00 PM Central
1:00 PM ET
Roundtable: Ready, Aim, Fire: Finding Your Target Audience
Featuring
Jonathan Lichter, Chief Solutions Officer, Kelly Scott Madison 
12:00 PM Central
1:00 PM ET
Roundtable: The Current State of Video, Innovation & Barriers to Entry

Understanding the current video landscape and where’s it going?

Featuring
Jorge Cordova, Senior Vice President, Paid Media, Zeno Group 
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Afternoon Activities
Brewery Tour
Pickleball
Cruise on Lake Austin
6:30 PM Central
7:30 PM ET
Cocktail Party Victory East Lounge (2 blocks from Franklin BBQ - Shuttle leaves hotel at 6:15pm SHARP!!)
7:30 PM Central
8:30 PM ET
Dinner At world famous Franklin BBQ

Wednesday, 10/09

7:00 AM Central
8:00 AM ET
Breakfast Buffet Opens Otis Ballroom Foyer
9:00 AM Central
10:00 AM ET
Case Study: Satisfyingly Sweet Results | Inside Hershey’s ROLO CTV Campaign
When you have limited assets, your media plan must do the heavy lifting to make an impact with customers today. That’s exactly what Hershey’s ROLO candy did when they partnered with Tastemade to build a CTV campaign that extended beyond a singular platform. Stephanie Hemmann shares how they drove interest in Hershey’s baking products with recipes, shoppable content and cross-channel promotion.
Presenter
Stephanie Hemmann, Senior Associate Manager, Integrated Media, Connections for Chocolate Portfolio, The Hershey Company 
9:30 AM Central
10:30 AM ET
Panel: Innovative Video in Today’s Dynamic Landscape
From shoppable video to gaming to digital OOH, live-streaming, interactive and more, leveraging today's emerging media trends with a multichannel approach that includes both traditional and digital channels is key if you expect to connect with today’s fragmented audience. But how are marketers adapting to this dynamic landscape? Where are they investing and how are they integrating these emerging channels into their overall strategies? Our panel of savvy marketers share their insights.
Moderator
Erin Everhart, Senior Director of Event Programming, MediaPost 
PanelistS
Melissa Sierra, EVP, Media Integration, USIM 
Viviane Wanderley-Britt, Media Director, GSD&M 
10:00 AM Central
11:00 AM ET
Summit Ends

Featured Speakers

Thomas Atkins

MGM Resorts
Executive Director of Media

Jorge Cordova

Zeno Group
Senior Vice President, Paid Media

Steve Gross

University of Phoenix
CMO

Stephanie Hemmann

The Hershey Company
Senior Associate Manager, Integrated Media, Connections for Chocolate Portfolio

Kimberly Ito

Mitsubishi Motors North America
VP, Marketing

Evan Laird

Hallow
Head of Marketing

Jonathan Lichter

Kelly Scott Madison
Chief Solutions Officer

James Monderine

Zillow Group
Director, Media

Athena Nestoras

United Airlines
Senior Manager of Global Advertising & Social Media Strategy

Cindy Shekoski

KSM
Associate Director

Melissa Sierra

USIM
EVP, Media Integration

Viviane Wanderley-Britt

GSD&M
Media Director

Erin Everhart

MediaPost
Senior Director of Event Programming

Lisa Singer

MediaPost
Senior Director, Event Programming

Ryan Spicer

Atmosphere
CRO

Ly Tran

Stiletto Collective
Founder & CEO

View All SpeakersSpeaker Proposal Form

Activities

Monday 2 p.m.

Top Golf Outing

Topgolf is the premier golf entertainment complex where the sport meets some serious networking and fun!  Challenge fellow Summiters to addictive point-scoring golf games that ANYONE can play. No golfing ability? No problem!  We got you covered.  Score points by hitting micro-chipped golf balls at all distances. The closer you get your ball to the various targets, the more points earned.  At very least, it's one heck of a good time!



Monday 2 p.m.

Axe Throwing at Urban Axes

Join fellow summit attendees at Urban Axes for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Urban Axe Throwing!

Monday 2 p.m.

Kayak on Austin Town Lake

Experience the scenic and beautiful Austin from the unique perspective of your kayak on this 2-hour tour.  Paddle along and discover some of Austin's great landmarks, including Barton Springs, the Congress Avenue Bridge (famous for its 2 million bats), the Stevie Ray Vaughan statue, and the Austin boardwalk. The tour is a mix of history, new landmarks in the expanding Austin skyline and we also include a little information about the wildlife in the area.




Tuesday 2 p.m.

Brewery Tour

Join fellow summit attendees aboard Austin’s only concert on wheels! The Twisted Texas Tour bus features a local band riding on board, providing the jams for a good time as we visit THREE local breweries. At each of the breweries, they will serve up local craft brews. You’ll get to try seasonal releases and small batch brews not found anywhere else. Your tour guide will also give a little information about the local craft beer scene and the brews on tap.

Tuesday 2 p.m.

Pickleball

Join fellow Summiters for the hottest new social and athletic activity - Pickleball!  Paddles, refreshments and good times all made available at this great facility.

Tuesday 2 p.m.

Cruise on Lake Austin

Enjoy the beauty of Lake Austin and its surroundings on this fun and scenic cruise. Located just minutes from downtown, what it lacks in size, it makes up for in proximity and charm.  You’ll see tons of multi-million dollar homes, the famous 360/Pennybacker bridge and Austin Country Club, site of the annual Dell Match Play golf tournament each spring.  Refreshments and great networking abound with your fellow Summiters.  A memorable excursion, for sure!
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Venue

The Otis Hotel Austin, Autograph Collection
1901 San Antonio St
Austin, Texas, 78705

As the first Autograph Collection Hotel in Austin, The Otis Hotel is the educated choice in the bustling Campus District just one block from the University of Texas. The Otis believes that life should be an adventure in elevated living by offering easygoing luxury. Boutique guest rooms feature nods to Austin's history as The Live Music Capital of the World as well as the neighboring university with in-room vinyl record players and more vintage schoolroom touches.

Booking your Room at The Otis Hotel

To secure a room for MediaPost's TV & Video Insider Summit, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. You may register for the event here.

To book your discounted room at The Otis Hotel, go to:


This discounted room block will EXPIRE on MONDAY, 9/9/24, 5pm EST!


If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.


The Otis Hotel Austin, Autograph Collection

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.