Reaching the Real 'Modern Family'
Given the stay-at-home orders across the world, people are streaming 85% more TV content in their living rooms, while at the same time 88% are also using a second-screen device (Nielsen). The “new norm” has undoubtedly presented new challenges, but it has also created opportunities for brands to strategically engage these homebound consumers via Advanced TV solutions. In this presentation, we will uncover actionable consumer insights that will help your brand reach the real modern family.
Presenter: Devin Fallon, VP, Media Insights & Analytics, Tremor Video
Devin Fallon manages the Media Insights & Analytics team at Tremor Video. Drawing on over eight years of experience in the online video analytics space, he and his team provide clients with in-depth personalized campaign analysis, insightful research studies, and high-level strategic account guidance. Prior to his time at Tremor Video (formerly YuMe by RhythmOne), Devin gained valuable experience in the world of TV buying as a traditional media planner at RJ Palmer (now part of Assembly). Devin has a BS in economics from Dartmouth College.
Really Want Someone's Attention? Buy It From Them
AdWallet is a disruptive new digital media network that enables consumers to finally become direct participants in the high-stakes value exchange for their verified attention to a brand or service.
AdWallet enables advertisers to circumvent publishing and instead buy a targeted consumer's attention directly from the consumer personally. For consumers, this new process instantly turns the act of receiving an ad from an unwanted interruption -- into a welcomed opportunity.
By enabling a true partnership between a brand and its customer, AdWallet is able to deliver a wide range of KPI’s as CPA’s previously thought not possible. After two years of beta testing AdWallet in select areas, the system is preparing to launch Nationwide in 2020.
Presenter: Adam Greenhood, CEO & Founder, AdWallet
Adam Greenhood is the CEO & Founder of AdWallet. AdWallet turns an ad from being perceived as an unwanted interruption, into a welcomed invite. After 24 months of beta testing AdWallet in selected areas, users are saying something unimaginable: "We want MORE ads!" AdWallet is planning a nationwide launch of the system in 2020. Before founding AdWallet, Adam worked as a Creative Director & Copywriter for a variety of top advertising agencies including, TBWA/Chiat Day LA, Victor's & Spoils and Esparza Advertising. Adam currently lives in Albuquerque with his wife, 13 year-old daughter, newborn son and two (pleasantly plump) dogs.