Tubi Sponsor Presentation
Presentation description coming soon.
Presenter: Mark Rotblat, CRO, Tubi
Mark Rotblat is the Chief Revenue Officer of Tubi, the largest free movie and TV streaming service in the country. As CRO, Mark is responsible for driving the company’s global sales and partnerships, expanding the company’s revenue efforts and increasing value for advertising partners.
Prior to joining Tubi in early 2018, Mark was Senior Director of Agency Sales & Activation for the Adobe Advertising Cloud at Adobe Systems. Leading up to his work at Adobe, Mark was part of TubeMogul's founding team in 2007, which held its IPO in 2014 and subsequently was acquired by Adobe for $540M in 2016.
Mark held a variety of roles at TubeMogul, including marketing, business development and various sales leadership positions. As SVP of Agency Sales at TubeMogul, his responsibilities included driving sales strategy, communications and execution with agency partners. Mark also has experience working in business development and management consulting for healthcare organizations, including Healthline and Stockamp & Associates.
Mark holds an MBA from UC Berkeley's Haas School of Business and a BS from Duke University, and resides in the Bay area with his wife and children.
Unifying Linear + OTT To Drive Measurable Outcomes
With the explosive growth in streaming TV services and devices, the lines between broadcast TV, OTT and digital video are blurring and it’s becoming increasingly fragmented, making it ever more challenging for advertisers to navigate and place effective media buys. Today, combining traditional TV and OTT proves to be a powerful combination for advertisers. This session will address the imperatives for local execution, new planning approaches and how to use attribution to drive performance in reaching OTT audiences.
Presenter: Justin Gutschmidt, Head of National Sales, Premion (A Division of TEGNA)
Justin leads national sales for Premion’s advertising platform and is responsible for driving a unified OTT and linear go-to-market sales strategy and execution for agencies and brands.
With more than 12 years of digital marketing and media experience, Justin has a proven track record of driving revenue and client growth in sales leadership roles that span OTT & Connected TV advertising, broadcast TV and digital commerce. He brings strong execution skills in building and implementing effective sales development programs, mentoring and coaching sales teams, and working with local, regional and national brands and agencies.
Prior to Premion, Justin served as Director of Digital Sales for TEGNA Marketing Solutions and led the strategic vision of its highly diversified marketing offerings. Previously, Justin was Sales Director at LivingSocial for the Central U.S. & Canada region. Earlier in his career, Justin worked in sales management roles at Hibu and Alltel Wireless. Justin is a graduate of University of Dayton.
Addressable TV is Driving Business Outcomes for Brands
Today, addressable advertising is driving meaningful and actionable results for marketers. Jamie will explore how marketers can identify the right households, send messages only to those high-value audiences and later, measure each campaign’s impact against a chosen KPI, informing future campaign planning. Through standardized reporting and a transparent technology, marketers can understand every single part of what worked and what didn’t work with their addressable TV campaigns.
Presenter: Jamie Power, COO Addressable & Head of Analytics, Cadent
As co-founder of one2one Media, now part of Cadent, Jamie believes in the power of data to drive precision audience-targeting.
Before starting one2one Media, Jamie was Jamie was a founding member and Managing Partner at MODI Media, GroupM's Advanced Television group. Prior to joining MODI Media, Jamie led the build out of the advertising platform at TouchTunes Interactive Networks, a digital music company. Jamie started her career more than a decade earlier at GroupM’s MEC. As a strategic planner across multiple fast-paced categories—including entertainment, retail, QSR, and consumer electronics—she worked for clients such as LG, Lionsgate, and Pizza Hut.
In 2017, Broadcast & Cable listed Jamie as a Multichannel News Wonder Woman and as a Digital All-Star. In 2018, she was named Media Executive of the Year by GABBCON and a Top Women in Digital by Cynopsis.
Jamie holds a BA from Siena College.
The Pursuit of Platforms in the New TV Era
Video advertising, which is inclusive of linear and digital TV, is getting hit hard with new realities around performance, currencies, emerging privacy standards, ad formats and more data and distribution channels than ever before. Advertisers now have the greatest scale and reach potential of all time to engage with and convert audiences wherever and whenever they want. This comes with hefty challenges and obstacles as we lean into the new, multi-screen, cross-platform TV era. Don’t underestimate the power of the platform and its impact on measurement, attribution and outcomes to help advertisers take advantage of the future of TV advertising.
Presenter: Jo Kinsella, President, TVSquared
A creative and passionate global leader, Jo Kinsella runs sales, marketing and strategic partnerships for TVSquared. Jo works to bring transparency, TV analytics and proof of performance to clients and, as a founding team member, has scaled thousands of advertisers, agencies and networks to leverage the real-time insights from the TVSquared ADvantage platform.
Jo is a 20-year software veteran with a proven track record of increasing revenue for her clients and bringing to market innovative products and services across the Fintech, Adtech and Martech industries.
Prior to TVSquared, Jo held various executive positions to help companies achieve their full potential, always putting the client first and building products that support industry needs and drive maximum shareholder value.
Jo builds teams of extraordinary talent, champions diversity and is recognized as a thought leader and voice of the industry.