Monday, March 18 -
9:15 AM PT
(12:15 PM ET)
Sponsor Breakfast Presentation
Presenter: Dave Morgan, Executive Chairman, Simulmedia
Dave Morgan is the Executive Chairman, former CEO and founder of Simulmedia. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX). A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s. Dave is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law. Dave, his wife Lorea Canales, and their two daughters live in Manhattan.
Navigating TV Convergence -- From Fragmentation to Fusion:
Simulmedia Executive Chairman Dave Morgan urges industry leaders to embrace converged TV, highlighting its seamless integration from the consumer's perspective. He addresses critical challenges: fragmentation, fit, and fluency, emphasizing over-frequency and audience targeting issues. Morgan offers a playbook approach, encouraging collaborative solutions. Attendees leave prepared to navigate converged TV's evolving landscape, eager for innovative strategies that transcend cross-channel and cross-walled-garden.
Navigating TV Convergence -- From Fragmentation to Fusion:
Simulmedia Executive Chairman Dave Morgan urges industry leaders to embrace converged TV, highlighting its seamless integration from the consumer's perspective. He addresses critical challenges: fragmentation, fit, and fluency, emphasizing over-frequency and audience targeting issues. Morgan offers a playbook approach, encouraging collaborative solutions. Attendees leave prepared to navigate converged TV's evolving landscape, eager for innovative strategies that transcend cross-channel and cross-walled-garden.
Monday, March 18 -
10:45 AM PT
(1:45 PM ET)
Sponsor Spotlight & Coffee Break
Presenter: Alex Pakla, Sales Team Lead, Future Today
Alex Pakla is the Sales Team Lead for Future Today. With nearly 20 years of experience, Alex possesses a deep understanding of the Sales and Streaming TV industry. Having previously worked with Disney, Paramount, and Reelz, he brings extensive knowledge in various content genres and platforms, particularly in the family and entertainment realms. Coming from customer-facing roles, Alex now shares his expertise as a leader within his team, providing mentorship and guidance in the streaming space.
Future Today - Build a Better CTV Partner:
In the CTV world of fragmentation and walled gardens, brands and agencies need to look towards working publisher direct to reach their desired audience in a Brand Safe environment. As a minority owned, Independent Publisher of hundreds of owned and operated CTV channels, Future Today can provide a controlled environment and incremental reach to deliver any desired audience. With dedicated DE&I audiences and IRIS TV integration Future Today has Entertainment for Everyone, and by partnering with us, we can be Better Together.
Future Today - Build a Better CTV Partner:
In the CTV world of fragmentation and walled gardens, brands and agencies need to look towards working publisher direct to reach their desired audience in a Brand Safe environment. As a minority owned, Independent Publisher of hundreds of owned and operated CTV channels, Future Today can provide a controlled environment and incremental reach to deliver any desired audience. With dedicated DE&I audiences and IRIS TV integration Future Today has Entertainment for Everyone, and by partnering with us, we can be Better Together.
Monday, March 18 -
12:40 PM PT
(3:40 PM ET)
Sponsor Lunch Presentation
Presenter: Jeff Porell, Managing Director, GroundTruth
Jeff Porell is the Managing Director for the West at GroundTruth, a media platform that drives in-store visits and other real business results . Since joining GroundTruth in 2017, today Jeff leads strategic partnerships with both brands and agency teams across all verticals including restaurant, retail, auto, entertainment, and more. He also brings a media buying background having previous experience at multiple agencies in NYC where he started his career. Jeff is based in San Francisco, where he takes advantage of the California coast and mountains with activities from surfing to skiing.
Are You Really Measuring the Performance of Your Campaigns?
CTV has the broad reach of linear with the benefit of measurable performance, but only if you team up with the right partner. GroundTruth will dive into the opportunities that CTV provides to marketers while examining how to maximize return on ad spend with targeted media combined with measurable results.
Are You Really Measuring the Performance of Your Campaigns?
CTV has the broad reach of linear with the benefit of measurable performance, but only if you team up with the right partner. GroundTruth will dive into the opportunities that CTV provides to marketers while examining how to maximize return on ad spend with targeted media combined with measurable results.
Tuesday, March 19 -
9:15 AM PT
(12:15 PM ET)
Sponsor Breakfast Presentation
Featuring: Ryan Spicer, Chief Revenue Officer, Atmosphere
Ryan Spicer is the Chief Revenue Officer for Atmosphere, the leading connected television platform for businesses, spearheading the national and local ad sales teams across the organization. Ryan is a 18+ year media professional with leadership & strategy experience in linear television, premium digital publishers, content marketing & experiential activations across news, sports and entertainment. Ryan previously spent more than 14 years at Turner & WarnerMedia, now part of Warner Bros Discovery.
In recent years, Ryan led client partnerships for the CNN Digital portfolio across multiple territories, focusing on the brand’s digital, mobile and branded content offerings, and was among the sales leadership team for the successful launch of the HBO MAX with Ads steaming product.
The Next Frontier of Connected TV is Outside the Living Room:
Atmosphere is the biggest media company that most people have never heard of. Why? Because they’ve done something that hasn’t been done before – they’ve created a new content & advertising ecosystem designed specifically for TV screens Outside The Living Room. Reaching 120M+ monthly viewers across 65K+ U.S. businesses – bars, restaurants, gyms, and more – Atmosphere has enabled intentional advertising on these formerly ‘dormant’ TV screens.
Atmosphere CRO Ryan Spicer will describe the need for brands to find their audiences wherever they are, the power of content that’s designed for businesses, and the art of designing new creative for a new advertising lane.
In recent years, Ryan led client partnerships for the CNN Digital portfolio across multiple territories, focusing on the brand’s digital, mobile and branded content offerings, and was among the sales leadership team for the successful launch of the HBO MAX with Ads steaming product.
The Next Frontier of Connected TV is Outside the Living Room:
Atmosphere is the biggest media company that most people have never heard of. Why? Because they’ve done something that hasn’t been done before – they’ve created a new content & advertising ecosystem designed specifically for TV screens Outside The Living Room. Reaching 120M+ monthly viewers across 65K+ U.S. businesses – bars, restaurants, gyms, and more – Atmosphere has enabled intentional advertising on these formerly ‘dormant’ TV screens.
Atmosphere CRO Ryan Spicer will describe the need for brands to find their audiences wherever they are, the power of content that’s designed for businesses, and the art of designing new creative for a new advertising lane.
Tuesday, March 19 -
10:35 AM PT
(1:35 PM ET)
Sponsor Spotlight & Coffee Break
Presenter: Tim Rausch, Senior Director, Client Partnerships, DIRECTV Advertising
Tim Rausch is the Senior Director, Client Partnerships at DIRECTV Advertising, and the CPG national lead and subject matter expert. Tim's passion is working at the forefront of media and technology to help clients reach their target audience and improve their media outcomes across TV/CTV/OTT.
Decoding CTV: Connections without Compromise:
In a world fraught with choice from both a consumer and advertiser lens, it’s more important than ever for marketers to deftly navigate convergent platforms with an audience-first mindset. In his presentation, Tim Rausch, Senior Director, Client Partnerships, will unlock meaningful insights and marketing strategies for reaching viewers migrating from traditional TV to streaming platforms-- and how DIRECTV Advertising can drive outcomes across both.
Decoding CTV: Connections without Compromise:
In a world fraught with choice from both a consumer and advertiser lens, it’s more important than ever for marketers to deftly navigate convergent platforms with an audience-first mindset. In his presentation, Tim Rausch, Senior Director, Client Partnerships, will unlock meaningful insights and marketing strategies for reaching viewers migrating from traditional TV to streaming platforms-- and how DIRECTV Advertising can drive outcomes across both.
Tuesday, March 19 -
12:40 PM PT
(3:40 PM ET)
Sponsor Lunch Presentation
Presenter: Wes Freas, Head of Strategic Enterprise Partnerships, iSpot.tv
Wes Freas is the head of Strategic Enterprise Partnerships at iSpot.tv. In his role, he helps brands and agencies unlock valuable insights in the video advertising ecosystem. Wes brings a lot of experience in his role at iSpot.tv, having worked for over 20 years in traditional and digital advertising and measurement in the areas of business development, sales and executive leadership. He’s an innovator, collaborator and is voraciously curious. Wes is an avid golfer and he and his wife Amy live in The Woodlands, TX.
Control the Streaming Chaos with Unified Ad Measurement:
Brands now face the challenge of reaching the right audience at the right time across a multitude of publishers, platforms, streaming apps, and services. All of this fragmentation and complexity makes measurement and budget justification too hard for advertisers. This session will cover how to break away from the chaos of the TV and streaming ad landscape with purpose-built streaming ad measurement that drives business impact.
Control the Streaming Chaos with Unified Ad Measurement:
Brands now face the challenge of reaching the right audience at the right time across a multitude of publishers, platforms, streaming apps, and services. All of this fragmentation and complexity makes measurement and budget justification too hard for advertisers. This session will cover how to break away from the chaos of the TV and streaming ad landscape with purpose-built streaming ad measurement that drives business impact.
Wednesday, March 20 -
8:45 AM PT
(11:45 AM ET)
Sponsor Breakfast Presentation
Presenter: Britt Augenfeld, VP, Advanced TV & Video, Captify
Britt is the Vice President of Advanced TV and Video for North America at Captify, where she works with agency clients, advertisers, TV networks, and technology partners on the strategic vision across all screens and devices. Britt joined the company in 2019 to grow its video profile in the market and has cemented Captify as a video-first solution. Before Captify, she spent over 10 years at Sizmek, selling a suite of products including creative formats, media solutions, brand safety, contextual data, and dynamic creative solutions.
Britt's sole focus and dedication to video came to life when she worked at Innovid as the agency lead on new business across Dentsu and GroupM. While there, she became an expert on the intricacies and value set of the video channel, bringing this knowledge to Captify and making video and TV the majority of North American business to date. Britt is equally passionate about solving problems through technology and data as she is about the innovative future of video and TV.
Transform Your TV Campaigns with Real-Time Search Intent Data:
Even in today’s rapidly evolving advertising landscape, two things remain constant - the largest screen in the house is still one of the most effective ways to reach consumers where they are, and onsite search is still the strongest lens into consumer intent. The challenge: finding the right households, at the right time, who are interested in your product. Ultimately, closing the loop from Search to TV and back to Search.
Join Captify’s Britt Augenfeld as we redefine search data and explore the possibilities of using real-time intent-based audiences for your TV strategy, charting a course toward a more effective future.