Making the Perfect Commercial: An AI Analysis of 1000+ CTV Ads
Presenter: Ali Haeri, VP of Marketing at MNTN
Ali leads all marketing and communications efforts at MNTN. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of consumer software. Prior to Symantec, Ali oversaw digital marketing for the Digital Media Services division of Verizon.
Presenter: Joe Varvara, Head of U.S. Content Sales at Twitter
Joe has been at Twitter since 2014 and leads the US sales strategy for its video product, Amplify. Amplify pairs brands with premium, timely publisher video content targeted to audiences tuned-in to their Twitter timeline. During his tenure Joe has also led music, gaming, and digital publisher partnerships. Prior to Twitter, Joe worked in the sports media rights industry, distributing and selling IP rights to TV, digital, and social clients. He has extensive experience in pricing and packaging content made for digital and social distribution. When not working with publishers and brands Joe is with his wife and two daughters in NJ. He enjoys watching soccer, drinking coffee, and planning for Halloween 365 days a year.
High Impact CTV for Effective Reach
CTV is quickly becoming an essential component of marketing plans for unique reach. But - with so many advertisers shifting to CTV, how can you get viewers to notice and remember your ads? How do you get your key message in that CTV ad to resonate? We’ll show the newest innovations in the CTV space, and how marketers are using High Impact CTV to break through.
Presenter: Todd Cohen, Vice President of National Video/CTV Strategy & Sales
Todd Cohen leads strategy and sales across Video/CTV for Undertone, the industry leader in High Impact CTV. Todd has 19 years experience in media, and has spent the past 10 years in the CTV and Advanced TV space. Previously Todd was Regional Director of Client Partnerships at Samba TV.
It’s Beginning to Look a Lot Like the Holidays - Is Your Brand Ready?
As the holiday season approaches, brands and consumers alike are curious about what to expect. In this presentation, Tremor Video will share insights surrounding consumer shopping behaviors and what to expect in 2021 vs. 2020, the latest media consumption trends, holiday travel plans, and more!
Presenter: Terence Scroope, VP of Insights & Analytics, Tremor Video
With a background in econometric modeling and advanced analytics, Terence spent his time prior to joining Tremor Video and Unruly in major media agencies working on the analytics and research teams supporting some of the world’s largest brands and covering a wide array of industry categories including CPG, Travel and Retail.
Historically, marketers have needed to sacrifice accuracy in targeting, in order to achieve the scale necessary to move the needle towards a positive business impact. In this session, Tom Connelly will discuss how Simpli.fi’s household addressable methodology empowers advertisers of all sizes from the national level to the hyperlocal level, through planning, execution, and proving out a higher ROI to their campaigns.
Presenter: Tom Connelly, Head of Sales in the Northeast U.S., Simpli.fi
Tom Connelly is head of sales in the Northeast U.S. for Simpli.fi, a leader in programmatic advertising and agency management software. Tom has spent over a decade driving growth in both the publisher space and within the ad tech ecosystem. As a long tenured early-stage employee at Simpli.fi, Tom has had a front row seat for the ever-evolving landscape of digital media.
The Streaming Revolution is Reshaping TV and Audio
The consumers that advertisers want to reach are revolutionizing how they watch TV and listen to audio. Connected TV viewing is soaring making it clear we’ve crossed the streaming TV tipping point with nearly 40% of all TV viewing expected to be streaming by the end of this year. And more than 60% of streaming audio listening occurs at home, including half of mobile device listening.
Streaming media advertising combines the precision targeting and measurement capabilities of digital in premium mediums. Now is the time to explore trends and capitalize on opportunities in the growing landscape of streaming media advertising.
Presenter: Frans Vermeulen, VP, Market Development, Media and Entertainment Vertical at TransUnion
Frans has over 20 years of experience building and growing media, technology, and data companies with a consistent track record of successful $100M+ exits and a proven ability to positively impact larger organizations. His functional areas of expertise include sales/GTM strategy, SaaS/DaaS business models, product management, product strategy, corporate development, and global expansion. Frans currently serves as Vice President of Market Development for TransUnion’s Media & Entertainment vertical where he focuses on sales and market strategy, translating customer needs into scalable products, and strategic partnerships.
He previously served as the Chief Operating Officer a TruOptik (recently acquired by TransUnion) where he oversaw company growth, product management, and corporate development. Before TruOptik, he served as the VP of Advanced Advertising Strategy and Operations at Comcast where he focused on global advertising strategy to support the TV ecosystem at large and a number of acquisitions to support that goal. Prior to Comcast, Frans was one of the first employees and served as Senior Vice President of Global Solutions and Corporate Development at FreeWheel contributing to the company’s eventual acquisition by Comcast. He also held key management positions at aCerno (acquired Akamai), Cendant, and DoubleClick (acquired by Google). He is an advisor to several startups including Iris.tv, SpringServe (acquired by Magnite), and OpenSlate. Frans graduated from Boston College with a B.A. in Political Science and Marketing and later received his MBA from NYU Stern School of Business. He lives in Westchester, NY with his wife and two sibling rescue dogs.