The TV & Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video.
For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices. Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.
The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.
The video landscape has never been more promising and at the same time challenging for media buyers and brand storytellers. It is both converging around digital data and channels while just as quickly fragmenting into countless untested media brands and their models. OTT is coming on strong as a more consumer-centric, data-driven TV platform, and yet it has spawned a range of subscription and free models, streams from legacy TV and new video oligopolies as well as a new brand every day. Video budget now can go anywhere and everywhere. Data compatibility and measurement standards have not kept up. And the creative range now spans from short form branded mini-movies to 6-second bumpers.
This is not a test. Cross-screen, data driven video advertising is proving its effectiveness and driving growth. The money is finally starting to follow the eyeballs as they dance across TV, live and on-demand OTT, VOD, desktop and mobile.
This is not a test. It is a tactic.
In the next edition of MediaPost's TV and Video Insider Summit we explore the real world tactics advanced TV advertisers are already developing for using these new targeting and screen opportunities. As these various channels mature, how do we map marketers' branding and performance goals against specific screens? What is the source and reliability of the data informing these new buying tactics? In the absence of standardized cross-screen metrics, how are advertisers measuring success? And how is the creative brief posed to change as new consumption format challenge the "spot" as we have known it.
Video is the new currency. It is the way we absorb media best, most often and on any available screen. For media buyers this means following the view on and beyond TV by leveraging digital data, advanced targeting and planning tools, and ad inventory both on and beyond the mother of all video – TV.