March 9 - 12, 2020
Austin, TX

New and Improved? New Screens, New Data, New Formats

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Consumers are changing the way they view video, and it’s important for brands and advertisers to keep up. The streaming economy is no longer just for millennials and techies. It’s now a mainstream part of the media experience. As audiences move away from traditional cable television, viewers are more and more relying on free video streaming services like Crackle and IMDb as well as subscription video-on-demand (SVOD) from providers like Netflix and Hulu.

 

Two game-changing streaming services were also recently launched from media titans Disney and Apple with the highly anticipated NBCUniversal’s Peacock and WarnerMedia’s HBO Max set to debut in spring. All of this is happening within a fragmented landscape with no universal measurement system. Not to mention the regulatory challenges media buyers and planners are currently facing.

 

At the annual spring edition of MediaPost’s TV & Video Insider Summit we’ll navigate these unchartered streams by venturing into…

 

How brands and advertisers are planning cross-platform campaigns without the benefit of a unified measurement system.

 

Why brands must look at as many insights as possible from an abundance of consumer touchpoints in order to off-set the current data-challenged landscape.

 

How the ad-supported market is shaking out versus non-subscription, and are we running out of inventory?

 

How advertisers are strategically diversifying their media strategy for optimal budget efficiency and consumer experience.

 

How advertisers are implementing more innovative ways to reach consumers in a fragmented and over saturated marketplace.

 
 

At MediaPost’s spring gathering of TV and video gurus we go directly to the people who are planning, buying and navigating today’s constantly changing environment.


 

About TV & Video Insider Summit

The TV & Video Insider Summit is a three-day event that brings together the brightest minds in the business to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics in TV and video. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for TV and video marketing strategies and budgets to network, debate and share best practices.

Attendance for the Summits is capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

Conference Content Programmers

Steve Smith, Editorial Director, Events, MediaPost

VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Complimentary VIP pass includes:

* Summit registration ($2995 value)
* Accommodations at the Resort for three nights
* No Charge Activities
* Meals, drinks and functions over 3 days

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

TV + Video Insider Summit 2020 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference

    * Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the TV and Video Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your TV and Video initiatives with new solutions learned and partnerships gained

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Monday, 03/09

6:30 PM
Welcome Cocktail Reception

Tuesday, 03/10

8:00 AM
Registration & Breakfast
Day 1 - Channel Surfing

Fragmented, no standardized measurement and more stringent regulations. Media buyers and advertisers are facing greater obstacles than ever. We open the Summit exploring these challenges as well as expanding opportunities for today's expanding TV and video landscape.

9:00 AM
Opening Remarks
MC
Lisa Singer, Event Editorial Manager, MediaPost 
9:15 AM
Keynote
9:45 AM
Panel: Navigating the New Cross-Screen Landscape

The challenges of fragmented platforms and no universal measurement system have forced media buyers to step up their game when it comes to connected TV. Which is a good thing, since CTV also offers an abundance of opportunities. How have innovative ad spenders tackled their cross-network campaigns, where did they run, what measurement tools did they leverage and why is it no longer a one-size-fits-all plan?

10:15 AM
Case Study
10:30 AM
Sponsor Spotlight and Coffee Break
11:00 AM
Panel: OTT 2.0: The AVOD Age Begins

OTT is the fastest growing segment of ad-supported media today, projected to reach $5 billion this year by Magna Global. And as new AVOD opportunities join Hulu and Roku to challenge SVOD, the landscape is about to change radically. Where are media buyers placing their bets, tuning into new channels, and managing the further fragmentation of OTT options?

11:30 AM
Presentation: Mobile's Little, Big Screens
New and emerging screens like Instagram TV, YouTube Stories, Snapchat video and Facebook Watch have flooded the marketplace with options that appear mainly in your pocket. Which ones are worth investing in? What are the early learnings about where the money should go to tagret who for what goals...with what measurement?
12:00 PM
Roundtables

Cross-Screen Media Planning
The SVOD Landscape
Mobile Video

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Golf at Barton Creek: Fazio Foothills course
Cruise on Lake Austin
Bike Tour of Austin
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, 03/11

8:00 AM
Registration & Breakfast
Day 2 - Data, Data, Everywhere

Making it personal. On Day 2 of the Summit we learn how to create a data-driven marketing plan in a data-challenged world.

9:00 AM
Keynote
9:30 AM
Case Study: Learning to Play Nice With Others: Combating the Data Conundrum

With the new regulations taking effect, accessing compliant data in 2020 is much more of a challenge. We’ll hear how an established legacy brand’s marketing team was able to ethically build their database with clean, relevant data through collaboration with their legal, IT and security departments. How did they make it work internally and what obstacles did they have to overcome in order to create a successful work flow?

10:00 AM
Panel: Keeping It Real: Collecting Data the Old-Fashioned Way

The uncertainty of CCPA and post-cookie browser tech challenged marketers to discover alternative ways to collect data and a broader spectrum of audience insights. Learn how producing events, interactive experiences and more innovative/engaging content enables brands to organically capture new consumers and their information.

10:30 AM
Sponsor Spotlight and Coffee Break
11:00 AM
Presentation: Going Live On Social

Facebook Live and Instagram Live are enabling a number of social media savvy brands to effectively reach consumers with more enticing and personalized content. Though the thought of going live can be daunting, the payoff is better engagement and audience retention. Learn how to take advantage of this exciting opportunity.

11:30 AM
Panel: The Further Adventures of Measurement Mavens

Cross-screen measurement still sucks, but what are you going to do? Plans still need to be made, allocations determined, results accounted for. We ask out team of analysts to show their work in doing the math of scross-screen video campaigning. How are some of the latest tools being used to reconcile incompatible metrics? How is performance impact being measured? What data drove optimizations on the fly? What did we learn?

12:00 PM
Roundtables

Event & Interactive Marketing
That Measurement Roundtable
Social Media Video Trends
Gathering Clean Data

12:45 PM
Lunch
Brewery Tour
Kayak on Lady Bird Lake
Axe Throwing at Urban Axes
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Thursday, 03/12

8:00 AM
Registration & Breakfast
Day 3 - Thinking Outside the Box

We end the summit exploring some fresh and innovative opportunities in video marketing; from AR to bing ads to interactive content.

9:45 AM
Panel: Break Out of Your Rut: Here’s to Something Bright & Shiny

Sometimes you just need to shake things up. Learn about the new and unorthodox screens and ad formats marketers are testing out? From OOH (Out Of Home) and taxi video to interactive and AR; the latest technology is paving the way for more immersive experiences that can be streamed in real-time and at scale.

9:45 AM
Keynote
10:15 AM
Case Study: Embracing the Couch Potato

Is binge-watching the new ad opportunity? Are new viewing habits generally making both planners and creatives rethink the places and ways to tell brand stories?

10:15 AM
Roundtables

Targeting Niche Audiences
Bright & Shiny
Looking Beyond Traditional Screens

11:00 AM
Conference Concludes

Speakers

Lisa Singer

MediaPost
Event Editorial Manager

Activities

Tuesday 2 p.m.

Golf at Barton Creek: Fazio Foothills course

Recently named the #3 top course you can play in Texas by Golf Magazine, Fazio Foothills continues to impress golf experts and rack up prestigious awards. 

Best described as a roller-coaster ride through the Texas Hill Country (without the screaming) by the Golf Channel’s Matt Ginella, the resort’s signature track and most dramatic course offers elevated tee boxes and a thrilling ride down to the fairways and greens, protected by cliffs, creeks and waterfalls.  Newly renovated, Fazio Foothills offers a challenging but fair layout with acres and acres of beautiful scenery that exemplifies the Texas Hill Country!

Tuesday 2 p.m.

Cruise on Lake Austin

Enjoy the beauty of Lake Austin and its surroundings on this fun and scenic cruise. Located just minutes from downtown, what it lacks in size, it makes up for in proximity and charm.  You’ll see tons of multi-million dollar homes, the famous 360/Pennybacker bridge and Austin Country Club, site of the annual Dell Match Play golf tournament each spring.  Refreshments and great networking abound with your fellow Summiters.  A memorable excursion, for sure! 

Tuesday 2 p.m.

Bike Tour of Austin

See the heart of Austin on some of the finest urban bike trails in the country. The tour stops at some of Austin’s most famous landmarks including Barton Springs, the Stevie Ray Vaughn Statue, the Ann W. Richards Congress Avenue Bridge (also known as the "Bat Bridge") and more!  This is the best tour to see Austin!

Wednesday 2 p.m.

Brewery Tour

This experience takes you around Austin doing all kinds of cool beer-related activities. Start at SOCO Homebrew for a home beer-making class. You’ll learn about how to make your own beer and see how beer tastes at different stages in their fermentation process. Once we’ve mastered the basics, you'll tour Thirsty Planet Brewery for a lesson on commercial beer-making. Next we head to one of Austin’s coolest breweries for a blind beer tasting game. If you’re looking for a fun day out networking with other Summit attendees, this is the event for you!

Wednesday 2 p.m.

Kayak on Lady Bird Lake

Experience the scenic and beautiful Austin from the unique perspective of your kayak on this 2-hour tour.  Paddle along and discover some of Austin's great landmarks, including Barton Springs, the Congress Avenue Bridge (famous for it's 2 million bats), the Stevie Ray Vaughan statue, and the Austin boardwalk. The tour is a mix of history, new landmarks in the expanding Austin skyline and we also include a little information about the wildlife in the area.

Wednesday 2 p.m.

Axe Throwing at Urban Axes

Join fellow summit attendees at Urban Axes for a fun afternoon. The sport of axe throwing was invented about 5 minutes after the first axe was created, however it was traditionally undertaken in the outdoors, far away from urban environments. Our aim is to take axe throwing out of the woods and into the bright lights of the big city, by presenting you with ... Urban Axe Throwing!

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Venue

The Driskill - Austin, TX
604 Brazos Street
Austin, Texas, 78701
Located in the heart of Central Texas, Austin is the 11th-most populous city in the United States and the fastest growing of the largest 50 US cities. It is the home town of an annual set of film/music/interactive festivals and conferences, known as South by Southwest (SXSW), and the Austin City Limits Music Festival.

Attendees have access to MediaPost's discounted room block at The Driskill hotel through the following link: https://www.hyatt.com/en-US/group-booking/AUSHD/G-MPIS. Please make your reservations by Friday, February 14th to ensure you receive the discounted rate.
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Brand Marketer Program

The TV & Video Insider Summit is complimentary to select agency executives who meet our requirements.

To see if you qualify please contact Kevin Massa at massa@mediapost.com


Complimentary VIP Agency Pass includes:
* Summit registration ($5000 value)
* Accommodations at the conference venue for three nights
* No Charge Activities
* Meals, drinks and functions over three days

Benefits of Attending Include
* Unparalleled learning and networking opportunities
* 3 full mornings of content
* Engaging roundtable discussions
* Unforgettable, exciting, and entertaining networking activities
* Free time to catch up with the office in the afternoon
* Five star dinners with fellow summit attendees

If you believe you qualify, again, please contact Kevin Massa at massa@mediapost.com today as these limited passes will go very quickly!

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.