In an increasingly fragmented landscape - navigating network consolidations & mergers, writer's / talent strikes, and subscription cycling - how can marketers evolve at the pace of video consumption industry, and plan with the agility in mind. How can we marry traditional Upfronts with fluidity across platforms? The industry is ripe for disruption, let’s discuss! 

Delve into LifeLock’s approach to harmonizing brand-building efforts with performance-driven strategies across a robust video landscape. From Long Format and Direct Response to Short Form, OTT, and Online Video, prioritizing the audience first and the role of each channel to drive response. Gen Digital's Melissa Voeller and Steve Blackford will share how creative and media collaborate to achieve both long-term and short-term success, thus, illustrating how the synergy between brand and performance can coexist harmoniously – even if painful at times.

Peter Piper Pizza… say that 5 times fast! That’s part of the fun for this game driven, family-friendly restaurant. Peter Piper Pizza, known for its value and entertainment experiences, recently launched a brand refresh to better reach their diverse guests. Peter Piper Pizza's CMO Genaro Perez, shares the strategy behind their series of new commercials that enables them to connect with customers in more culturally relevant ways.

Gretchen Whitmer’s reelection media campaign in 2022 is a perfect example of GMMB’s integrated media approach. From the outset of the campaign, vp, paid media, Ryan Olson, shares their strategy to ensure their message reached voters despite the fragmented media landscape.