October 20 - 23, 2019
Montauk, NY

Event Sponsors

Agenda

Sunday, 10/20

6:30 PM
Welcome Cocktail Reception
Top Deck at Gurney's

Monday, 10/21

7:45 AM
Registration & Breakfast
The Great Hall Foyer
8:00 AM
One on One Meetings
The Great Hall B&C/General Session room
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:15 AM
Sponsor Breakfast Presentation
The Great Hall B&C
Day 1 - Building the Multi-Screen Plan How do the many screens of connected TV, OTT, digital video and more cohere into a storytelling plan? We open the summit exploring how traditional and emerging brands plan in a fractured market.
9:00 AM
Opening Remarks
The Great Hall B&C
MC
Joe Mandese, Editor-in-Chief, MediaPost 
9:15 AM
Keynote: The Power of Story: Sleep Number’s Road to the NFL Draft
In a world overloaded with quality content, how can branded storytelling break through? Go inside a recent successful video series with Sleep Number and the NFL, and learn how branded content has evolved in recent years and how to make the fast pace of content production work inside a corporate environment.
Keynote
Josie Warren, Senior Content Producer, Sleep Number 
9:45 AM
Presentation: 5 Things EA Has Learned About Video This Year
As it leverages deep gamer profiles and customer knowledge across digital video and TV platforms, what has one of the world's largest video game makers learned? About what creative performs best and where? About how to tailor content to specific platforms. And how localization of assets can impact performance.
Presenter
Juan Badiola, NA-Paid Media Lead Planner, Electronic Arts 
10:00 AM
Panel: Fractured Screens, Seamless Planning
How do the many screens of connected TV, OTT, digital video and more cohere into a storytelling plan? We open the summit exploring how traditional and emerging brands plan in a fractured market.
Moderator
Kevin Moeller, Head of Media Insights & Analytics, PepsiCo NA, PepsiCo 
PanelistS
Juan Badiola, NA-Paid Media Lead Planner, Electronic Arts 
Diana Bernstein, SVP, Managing Director, Video Investments, Havas Media 
Jared Lake, VP, Digital Strategy, Ocean Media 
10:30 AM
Coffee Break
The Great Hall Foyer
11:00 AM
Case Study: The Facebook Lab: Leveraging Social to Inform Cross-Screen Creative
As Freshly brings its ad effort to TV, the DTC brand hopes to apply the same data discipline that brought it success online to offline. Kristina will share its use of Facebook/IG to test and iterate media plans that can scale on linear TV and OTT buys next year. Testing of offers, creative, day parts and more are structured to ensure accuracy while also ensuring customer acquisition costs remain stable. What has a leading D2C learned about brand building and maintaining performance as it plans to go big?
Presenter
Kristina Lock, Associate Director, Integrated Growth Strategy, Freshly 
11:30 AM
Panel: DTC Goes CTV
New DTC brands are bringing new money, new data and new performance expectations to TV. What can the rest of us learn? How are these new TV spenders leveraging online data for linear and OTT buying? Is there something new here, or is it DTV?
Moderator
Wayne Friedman, West Coast Editor, MediaPost 
PanelistS
Marissa Jimenez, President, MODI Media 
Jesse Math, VP, Social & OTT, ForwardPMX 
12:00 PM
Roundtables

What is the Media Plan Now? - Jared Lake, VP, Digital Strategy, Ocean Media
Leveraging the Social Channel - Michael Collette, CEO, Dativa
Learning from the DTCs - Jesse Math, VP, Social & OTT, ForwardPMX

1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
The Great Hall B&C
Montauk Brewing Company Tasting Room
Golf at Montauk Downs Golf Course
Bike Tour of Montauk
6:30 PM
Cocktail Party
Regent Cocktail Club at Gurney's
7:30 PM
Dinner Reception
Top Deck at Gurney's

Tuesday, 10/22

7:45 AM
Registration & Breakfast
The Great Hall Foyer
8:00 AM
One on One Meetings
The Great Hall B&C
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
8:15 AM
Sponsor Breakfast Presentation
Day 2 - Targeting and Accountability How do the emerging video screens really add up for advertisers? Day 2 focuses on best practices in finding and scaling audiences and measuring impact.
9:00 AM
Keynote Q&A: The Move to OTT
Why would Mass Mutual’s DTC insurance brand move much of its TV and video budget to Amazon’s Fire TV? It was an important part of HavenLife’s evolving strategy to leverage legacy insurance profiling with modern digital targeting. Matt Myers discusses the unique targeting and data feedback loop he is finding at the fastest growing ad platform in digital.
Interviewee
Matt Myers, Head of Customer Acquistion, Haven Life 
Interviewer
Wayne Friedman, West Coast Editor, MediaPost 
9:30 AM
Panel: The OTT Calculus – Metrics Across the New Grid
So many OTT providers, so many platforms, so many apps, so many incompatible segments for targeting and measurement metrics. What is a planner to do? How are planners comparing the relative values of these opportunities? OTT represents the biggest growth area in TV, but where is the money gowing...and why?
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
Julie Anson, Director, Strategic Investment, Advanced TV, Magna Global 
Brad Liebow, SVP, Group Director of Investment, Spark Foundry 
10:15 AM
Sponsor Spotlight and Coffee Break
The Great Hall Foyer
10:45 AM
Case Study: Magnetizing the Mall
Combining location data with smart profiling, Mall of America has learned to pull its most likely fashion, holiday and seasonal shoppers back through programmatic and social channels. As MoA and its agency Ciceron will share, they are also using location and geo-fencing technologies to track and learn from foot traffic and sales that are attributable to those buys.
PresenterS
Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group 
Sara Johnson, Integrated Marketing Manager, Mall of America 
11:15 AM
Case Study: Listening to OTT
With over 100 Ashley Homecare stores in 31 DMAs, DSG is using the OTT channel to extend its TV buy into every local niche and cranny. But as Nicole explains, not all OTT markets are creative equal. Scale, targeting, penetration, and impact vary widely place to place, and often in unexpected ways. We explore how one retailer is navigating a post-cable world that is often complex and confounding but impressively effective when you get it right.
Presenter
Nicole Hanni, Director of Media Strategy, Ashley HomeStore, Dufresne Spencer Group, LLC 
11:45 AM
Roundtables

OTT Measurement and Targeting - Brad Liebow, SVP, Group Director of Investment, Spark Foundry
Data-Infused Linear - Joe Grisafi VP, National Sales, Ampersand
Brand Video Models - Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group

12:30 PM
Lunch
12:45 PM
Sponsor Luncheon Presentation
The Great Hall B&C
Wine Tasting & Tour at Wölffer Estate Winery
Fishing Charter
Horseback Riding at Deep Hollow Ranch
6:30 PM
Cocktail Party
Scarpetta Beach Restaurant at Gurney's
7:30 PM
Dinner Reception
Scarpetta Beach Restaurant at Gurney's

Wednesday, 10/23

8:00 AM
Registration & Breakfast
The Great Hall Foyer
8:15 AM
Sponsor Breakfast Presentation
The Great Hall Foyer
Day 3 - After Lean-Back We end the summit leaning in to new opportunities in video experiences, from new social formats to esports and gaming.
8:30 AM
Keynote Interview: A Weighty Sell Takes A Light Touch
The Great Hall B&C
For DTC disruptor Gravity, explaining the concept behind its line of weighted blankets would seem a heavy lift. But as Director of Digital Media Karalyn Zamora explains, the brand has learned a lot about the power of short and simple messaging in video ad formats. She explores with us the brand's insights as it moves the brand to wider audiences across digital video and TV screens.
Interviewee
Karalyn Zamora, Dir. of Digital Marketing and Growth, Gravity Products LLC 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
9:15 AM
Channel-Surfing the Social Stream
For clients like Netflix, UnderArmour and Grammerly, agency Mustache has been shaping video promotion to fit everything from Facebook Watch to IGTV. They share some samples of recent success and the creative possibilities instaying native to emerging platforms.
Presenter
Marissa Perr, Account Strategy Lead, Mustache 
9:30 AM
Panel: Planning to Be Social
IGTV, TikTok, Twitch, Snap Ads and “Stories” everywhere. What are the newer social channels good for anyway? What value do they add to the digital and traditional video buy? Have advertisers gotten any better dealing with the creative challenges of serving so many discrete video experiences? And how are the platforms themselves evolving their relationships with advertisers?
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Erin Killion, Director of Media, Point to Point 
Marissa Perr, Account Strategy Lead, Mustache 
10:00 AM
Roundtables

The New Social Opportunities - Erin Killion, Director of Media, Point to Point
What is the Media Plan Now - Juan Badiola, NA-Paid Media Lead Planner, Electronic Arts

10:30 AM
Conference Concludes

Venue

Gurney's Resort & Spa in Montauk, NY
290 Old Montauk Highway
Montauk, New York, 11954
We still may have discounted room rates available at Gurney's Resort.  If you need to make room reservations you may do so by contacting Cindy Babyak at (631) 668-1739 or email her at: cindy.babyak@gurneysmontauk.com.  Please mention you are part of the "MediaPost call-in block" to inquire about your possible discount.


Situated on Montauk’s most pristine stretch of oceanfront real estate, Gurney’s is a Hamptons icon and the only year-round resort in Montauk. Providing guests with direct access to a 2,000-foot private sand beach, Gurney’s features 146 rooms, suites, and beachfront cottages, all delivering dramatic ocean views. With five unique dining and drinking venues, Gurney’s presents an array of food and beverage options, from elegant seasonal cuisine to casual fare to craft cocktails. The acclaimed spa is renowned for its healing treatments and ocean-fed seawater pool, the only pool of its kind in North America. All the venues at Gurney’s enjoy spectacular views of the Atlantic, but none more so than The Beach Club, which provides the only beachfront food and beverage service experience in the Hamptons.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.