Day 1 - Building the Multi-Screen Plan
How do the many screens of connected TV, OTT, digital video and more cohere into a storytelling plan? We open the summit exploring how traditional and emerging brands plan in a fractured market.
Keynote: The Power of Story: Sleep Number’s Road to the NFL Draft
In a world overloaded with quality content, how can branded storytelling break through? Go inside a recent successful video series with Sleep Number and the NFL, and learn how branded content has evolved in recent years and how to make the fast pace of content production work inside a corporate environment.
Presentation: 5 Things EA Has Learned About Video This Year
As it leverages deep gamer profiles and customer knowledge across digital video and TV platforms, what has one of the world's largest video game makers learned? About what creative performs best and where? About how to tailor content to specific platforms. And how localization of assets can impact performance.
Jared Lake, SVP, Head of Media Investments, Ocean Media
10:30 AM ET
The Great Hall Foyer
11:00 AM ET
Case Study: The Facebook Lab: Leveraging Social to Inform Cross-Screen Creative
As Freshly brings its ad effort to TV, the DTC brand hopes to apply the same data discipline that brought it success online to offline. Kristina will share its use of Facebook/IG to test and iterate media plans that can scale on linear TV and OTT buys next year. Testing of offers, creative, day parts and more are structured to ensure accuracy while also ensuring customer acquisition costs remain stable. What has a leading D2C learned about brand building and maintaining performance as it plans to go big?
New DTC brands are bringing new money, new data and new performance expectations to TV. What can the rest of us learn? How are these new TV spenders leveraging online data for linear and OTT buying? Is there something new here, or is it DTV?
What is the Media Plan Now? - Jared Lake, VP, Digital Strategy, Ocean Media Leveraging the Social Channel - Michael Collette, CEO, Dativa Learning from the DTCs - Jesse Math, VP, Social & OTT, ForwardPMX
Day 2 - Targeting and Accountability
How do the emerging video screens really add up for advertisers? Day 2 focuses on best practices in finding and scaling audiences and measuring impact.
9:00 AM ET
Keynote Q&A: The Move to OTT
Why would Mass Mutual’s DTC insurance brand move much of its TV and video budget to Amazon’s Fire TV? It was an important part of HavenLife’s evolving strategy to leverage legacy insurance profiling with modern digital targeting. Matt Myers discusses the unique targeting and data feedback loop he is finding at the fastest growing ad platform in digital.
Panel: The OTT Calculus – Metrics Across the New Grid
So many OTT providers, so many platforms, so many apps, so many incompatible segments for targeting and measurement metrics. What is a planner to do? How are planners comparing the relative values of these opportunities? OTT represents the biggest growth area in TV, but where is the money gowing...and why?
Combining location data with smart profiling, Mall of America has learned to pull its most likely fashion, holiday and seasonal shoppers back through programmatic and social channels. As MoA and its agency Ciceron will share, they are also using location and geo-fencing technologies to track and learn from foot traffic and sales that are attributable to those buys.
With over 100 Ashley Homecare stores in 31 DMAs, DSG is using the OTT channel to extend its TV buy into every local niche and cranny. But as Nicole explains, not all OTT markets are creative equal. Scale, targeting, penetration, and impact vary widely place to place, and often in unexpected ways. We explore how one retailer is navigating a post-cable world that is often complex and confounding but impressively effective when you get it right.
Nicole Hanni, Director of Media Strategy, Ashley HomeStore, Dufresne Spencer Group, LLC
11:45 AM ET
OTT Measurement and Targeting - Brad Liebow, SVP, Group Director of Investment, Spark Foundry Data-Infused Linear - Joe Grisafi VP, National Sales, Ampersand Brand Video Models - Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group
Day 3 - After Lean-Back
We end the summit leaning in to new opportunities in video experiences, from new social formats to esports and gaming.
8:30 AM ET
Keynote Interview: A Weighty Sell Takes A Light Touch
The Great Hall B&C
For DTC disruptor Gravity, explaining the concept behind its line of weighted blankets would seem a heavy lift. But as Director of Digital Media Karalyn Zamora explains, the brand has learned a lot about the power of short and simple messaging in video ad formats. She explores with us the brand's insights as it moves the brand to wider audiences across digital video and TV screens.
For clients like Netflix, UnderArmour and Grammerly, agency Mustache has been shaping video promotion to fit everything from Facebook Watch to IGTV. They share some samples of recent success and the creative possibilities instaying native to emerging platforms.
IGTV, TikTok, Twitch, Snap Ads and “Stories” everywhere. What are the newer social channels good for anyway? What value do they add to the digital and traditional video buy? Have advertisers gotten any better dealing with the creative challenges of serving so many discrete video experiences? And how are the platforms themselves evolving their relationships with advertisers?
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Booking your Room at the amazing Gurney's Seaside Resort... To secure a room for the TV & Video Insider Summit you MUST be a registered attendee of the 3-day conference. If you haven't done so yet, you may register for the event here.
The discounted room block is completely full for this event, however you can still book your room at the 5-star Gurney's Seaside Resort by calling the hotel reservation line at (631) 668-2345.
In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of the COVID-19 vaccination upon arrival to the event or a negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue.
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