We Want Our Accountable TV

All TV is "connected" now. OTT/CTV, social video, AVOD, YouTube and more are more data driven than ever. But in the last year we also saw how even traditional linear broadcast had to move viewers onto other screens to convert. Marketers' expectations have been raised. All video must move measurable needles to earn its place in the budget.

At the spring edition of MediaPost's TV and Video Insider Summit we focus on measurability, accountability, performance. How are marketers using sight, sound and motion across screens to drive the bottom line.

We will explore:

Planning across OTT/CTV, digital video, social, linear
V-Commerce and performance video
Going local vs. going national
Measuring CTV
Leveraging the live online video opportunity
Keeping UGC and influencers accountable
Shoppable video
TikTok and the new video opportunities

At the spring TV and Video Insider Summit we leave GRPs in the rear view mirror and keep our eye on performance and accountability in a new age of video.

Conference Content Programmers

Lisa Singer, Event Editorial Manager, MediaPost

Programming Advisor

Rob Jayson, EVP, Analytics & Insights, USIM

VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

TV + Video Insider Summit 2021 Attendees Include

Register for this event

Tuesday, 03/02

Day 1 - Buying Your Next CTV

3:00 PM ET

Opening Remarks - ALL times EST

MC: Lisa Singer, Event Editorial Manager, MediaPost

3:10 PM ET

Keynote

3:35 PM ET

Sponsor Spotlight

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3:45 PM ET

Panel: Taking CTV's Measure: What Does A Data-Driven Strategy Look Like?

Accelerated by lockdown viewing, digital video and connect TV in 2021 goes from nice-to-have to must-have; for any brand plan that needs reach and any performance strategy that requires greater targeting and accountability. But with multiple TV manufacturers in the game, SVOD, Amazon, Roku and too many free streamers and platforms to count; many with their own metrics, how are media buyers ensuring that data drives the strategy? Our panel of cross-screen planners share how they meet the challenge of attribution across platforms, reconcile competing metrics, calculate ROI and optimize on the fly. Let's get practical. What does the digital and CTV video plan look like after a year of radical change?

Moderator: John Mergen, Executive Media Director, The Shipyard
PanelistS: Fiona Benmayor, Senior Analyst, North America Media & Consumer Data, PepsiCo, Inc.; Hannah Son, Director, User Acquisition, JibJab; Eric Tsai, VP, Marketing and Analytics, Joybird

4:10 PM ET

Sponsor Spotlight - "Cross-Platform TV & the Power of the Impression: Welcome to ADvantage XP"

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4:20 PM ET

Cancer Treatment Centers of America Case Study: Going Geo: Precision Targeting The Video Story

Reaching the right audiences, in the right places, at the right time, during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) reached prospective patients through a targeted OTT/CTV campaign that informed patients of nearby facilities available for treatment. CTCA and Merkle share learnings that resulted in a cost per conversion of 60% lower than the cross-channel average.

PresenterS: Trevor Hadick, Sr. Manager, Analytics, Merkle; Ivan Stamenov, VP Marketing Operations & Technology, Cancer Treatment Centers of America

4:40 PM ET

Sponsor Spotlight - "Connecting Workflow for a Connected TV World"

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4:50 PM ET

Case Study

5:10 PM ET

Roundtables

For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!

5:10 PM ET

Roundtable: Making the Most of UGC

With traditional production severely constrained marketers turned to influencers, partners and consumers themselves to fill the rapid-fire needs of a fluid advertising environment. What did they learn about maintaining brand safety, hitting schedules, measuring results? Has the creative bar been lowered once and for all?

Featuring: Brandon Miller, Digital Marketing Manager, Land O' Lakes, Inc.; Kirsten Wright, VP Marketing/Director Social Media, SCS

Wednesday, 03/03

Day 2 - Video First Commerce

3:00 PM ET

Welcome Back: Survey Report - ALL times EST

MC: Lisa Singer, Event Editorial Manager, MediaPost

3:05 PM ET

Fireside Chat: Eos Stays the Course During Pandemic

COVID-19 forced companies to reevaluate their marketing strategies. Plans were put on hold and budgets cut, given the unpredictable environment. Coming off a recent brand reboot, skin care company, Eos, met those challenges head on with not one, but two new product launches. CMO, Soyoung Kang shares with us the strategy behind it, how they adapted and her one imperative moving forward.

Interviewee: Soyoung Kang, Chief Marketing Officer, eos
Interviewer: Lisa Singer, Event Editorial Manager, MediaPost

3:35 PM ET

Trivia

3:45 PM ET

Sponsor Spotlight - "Customize Addressable CTV Audiences in Real-Time"

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3:55 PM ET

Panel: Screens, Screens, Everywhere: YouTube, TikTok and Beyond

How and where are marketers leveraging video? E-commerce became a lifeline for consumers, YouTube viewing surged, and TikTok turned into the flavor of the year, but how are brands using and measuring its effectiveness? Our panel explores how these emerging opportunities are reshaping video strategy.

Moderator: Albert Thompson, Managing Director, Digital, Walton Isaacson
PanelistS: Matt Myers, Head of Customer Acquisition, Haven Life; John Porte, VP, Cross Channel Paid Media, Wells Fargo; Taylor Rock, Acquisition Marketing Manager, DTC, The Clorox Company

4:25 PM ET

Sponsor Spotlight - "Driving Omnichannel, Data-Driven, and Accountable Media"

View More Details

4:35 PM ET

Keynote Interview

Interviewee: John Sheldon, CMO, SmileDirectClub
Interviewer: Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm

5:00 PM ET

Roundtables

5:00 PM ET

Roundtable: Live Video

Everything old is new again. As the world goes VOD, live streams took advantage of the always-on viewer. But how can brands decide whether and where to use the live opportunities across FB, YouTube, Instagram and even TikTok. How are early practitioners leveraging the intimacy and immediacy of this connection to consumers?

Featuring: Albert Thompson, Managing Director, Digital, Walton Isaacson

What people are saying about this event

"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"

- Carol Wolowic, Manager, Media, Panera Bread

"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"

- Dot DiLorenzo, EVP/Planning, US International Media

"This was my first time attending a MediaPost Summit and I could not have been more satisfied! I have attended many conferences and have to say that this was one of the best I have attended. The intimate size and balance between brands, agencies, and providers allowed for great conversation. Nobody had walls up. It was so refreshing!! I walked away with great learnings."

- Kristi Arkwright, Director of Media, North America, GoDaddy LLC

"The TV & Video Insider Summit not only allowed me to hear unique perspectives from the best the industry has to offer but also allowed me to share challenges with those experts and discuss solutions that I would not have considered myself."

- Ryan Meerstein, Managing Partner, Targeted Victory

"This was a nice event with all the networking opportunities and learnings making it well worth the cross-country trip. MediaPost did a nice job of hosting and facilitating a flawless week."

- Ben Angle, VP, Media Operations, National Media

"It was a fantastic gathering of media experts, both from the buy and sell side. With a great deal of unity and transparency, the Summit focused on today's marketing video challenges & opportunities and where we need to focus our future."

- Casey Riccaldo, VP, Integrated Media-Digital, Active International

"MediaPost's TV & Video Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss the industry's hottest topics which provided valuable insight."

- Ashley Evenson, Director, Emerging Media and Ad Solutions, Ciceron Digital Media Group

"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years."

- Lindsay Hendricks, Senior Media Manager, Positec Tool Corporation

"Best media event I've ever been to! The size was perfect. Everyone was able to have quality time with each other sharing thoughts and ideas with industry leaders. The panels were all extremely intriguing and they weren't the "same old" list of posturers, afraid to truly speak their minds. Having the opportunity to network and brainstorm with some of these people was a great experience and very worthwhile. Thanks for a great event!"

- Rich Boland, Account Executive, General Market, DISH Media Sales

"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed."

- Brian Hughes, SVP, Audience Intelligence & Strategy, MAGNA

"The content, schedule and mix of networking and learning is refreshing. Really great event!!"

- Jennifer Haught, Director, Digital Marketing, Chico's

"This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend."

- Carlos Ramirez, Group Director, Cross-Screen Engagement, Quigley-Simpson

"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction."

- Chris Peterson, Managing Partner, R2C Group

"Very well organized, interesting content, and great accommodations."

- Brittany Rollheiser, Associate Director, Partner Digital Investment, Mindshare

"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."

- Heidi Guerra, Director of Media Strategy, Innovative Advertising

"MediaPost's TV & Video Insider Summit was a revelation! A conference about Advanced TV that featured panel and case study conversations related to Programmatic TV with folks that are ACTUALLY DOING Programmatic TV (not just Digital execs TALKING about the possibility of it, like at other events I've attended). Valuable!"

- Jeff Muir, Vice President, Advanced TV Sales, Freewheel

"Right Audience, Right Time, Right Place, Right Message."

- Jennifer Pelino, VP Omni Channel Media, 84.51°

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

We Want Our Accountable TV

Premier Sponsor

Conference Content Programmers

Programming Advisor

VIP Program

TV + Video Insider Summit 2021 Attendees Include

Register for this event

Stay Informed

Event Sponsors

Agenda

Tuesday, 03/02

Wednesday, 03/03

Tuesday, 03/02

Wednesday, 03/03

Featured Speakers

Trevor Hadick

Soyoung Kang

Brandon Miller

Matt Myers

John Porte

Taylor Rock

John Sheldon

Hannah Son

Ivan Stamenov

Eric Tsai

Fiona Benmayor

John Mergen

Lisa Singer

Steve Smith

Albert Thompson

Kirsten Wright

What people are saying about this event

"The intimacy and knowledge sharing during MediaPost Summits amazes me. I very much appreciate the time dedicated to the subject and that we tackle the topics from various viewpoints. This is time well spent!"

"MediaPost's TV & Video Insider Summit was fantastic! Content, discussion, location and an outstanding group of industry pros exceeded my expectations, which were pretty high. WELL DONE!"

"The TV & Video Insider Summit not only allowed me to hear unique perspectives from the best the industry has to offer but also allowed me to share challenges with those experts and discuss solutions that I would not have considered myself."

"This was a nice event with all the networking opportunities and learnings making it well worth the cross-country trip. MediaPost did a nice job of hosting and facilitating a flawless week."

"It was a fantastic gathering of media experts, both from the buy and sell side. With a great deal of unity and transparency, the Summit focused on today's marketing video challenges & opportunities and where we need to focus our future."

"MediaPost's TV & Video Insider Summit is one of the best conferences I have been to. The intimate environment allowed for the great minds to freely discuss the industry's hottest topics which provided valuable insight."

"After years of attending the 'same shows' with the 'same content', the TV & Video Insider Summit was a breath of fresh air. The sessions and content was relevant and smart, and the caliber of attendee was fantastic. It was the best conference that I have been to in years."

"The TV & Video Insider Summit offers a great opportunity to hear perspectives on all sides of the industry, and come out with a better understanding of the challenges we are all facing and how they might be addressed."

"The content, schedule and mix of networking and learning is refreshing. Really great event!!"

"This Summit brought together a lot of great minds with diverse backgrounds, including agency, brand, media and technology. I enjoyed the thought-provoking presentations and insightful conversations. Highly recommend."

"This event helps you get beyond the hype of advanced TV & Video strategies to better understand the current status and future direction."

"Very well organized, interesting content, and great accommodations."

"This Summit was the perfect mix of thought provoking information sessions, intellectual speakers that provided key insight and networking activities to allow further discussion on the covered topics with industry professionals."

"Right Audience, Right Time, Right Place, Right Message."

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

Contact Us

Quality Pledge