Tuesday, 03/02
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- Interviewee
- Todd Kaplan, VP of Marketing, Pepsi, at PepsiCo
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- Moderator
- John Mergen, Chief Media Officer, The Shipyard
- PanelistS
- Fiona Benmayor, Senior Analyst, North America Media & Consumer Data, PepsiCo, Inc.
- Eric Neville, Senior Manager, Media & Audience Strategy, Cadillac
- Hannah Son, Director, User Acquisition, JibJab
- Eric Tsai, Vice President Of Marketing and Business Development, Joybird
- PresenterS
- Trevor Hadick, Sr. Manager, Analytics, Merkle
- Ivan Stamenov, VP, Marketing Operations & Technology, Cancer Treatment Centers of America
The sales vs. brand building conundrum is the bane of media planners everywhere. Reebok shares its solution – grounded in basic research, leaning on video storytelling, persistent testing of frequency and formats. But Beth McKenna also explores how brands need to avoid targeting themselves into oblivion and prove out allocation decisions to their own internal stakeholders.
- Interviewee
- Beth McKenna Moore, Director of Global Marketing Strategy, Reebok
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Featuring
- Brandon Miller, Sr. Marketing Manager, Digital Media, Land O' Lakes, Inc.
- Kirsten Wright, VP Marketing/Director Social Media, SCS
Wednesday, 03/03
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- Interviewee
- Soyoung Kang, Chief Marketing Officer, eos
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- Moderator
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
- PanelistS
- Matt Myers, Head of Customer Acquisition, Haven Life
- John Porte, VP, Cross Channel Paid Media, Wells Fargo
- Taylor Rock, Acquisition Marketing Manager, DTC, The Clorox Company
- Interviewee
- John Sheldon, CMO, SmileDirectClub
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Featuring
- Sarah Grosz, Head of Influencer Marketing, MuteSix
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson