Amelia Island, FL - June 8 - 11, 2016

Event Sponsors

Agenda

Wednesday, 06/08

6:00 PM
Welcome Cocktail ReceptionPool/ Ocean Bar & Grill

Thursday, 06/09

7:00 AM
Registration Opens
8:00 AM
Breakfast
Salon 3
8:15 AM
Sponsor Breakfast Presentation
Salon 3
DAY 1: Data Driven Television
9:00 AM
Opening Remarks
MCS
Joe Mandese, Editor-in-Chief, MediaPost 
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote: Is the World flat?...Rethinking TV’s Role in the Marketing Journey
As the digital revolution transformed the way consumers interact with books, music, travel and food, the inflection point with television is upon us.  At the heart of this new dynamic is data, and how to develop and implement data that challenges conventional norms historically taken as gospel.  Marketers need to embrace new concepts and definitions that better demonstrate the contribution these channel provide within the context of the overall media value chain.  As more accountability is demanded from TV spending, how are marketers demonstrating the value proposition and how are they providing a longer-term view of how this spending drives future growth?
Keynote
Eric Fischer, Director of Global Brand Media, GoDaddy 
9:45 AM
Panel: The Great Data ‘Infusion’

TV Planning has always been “data-driven,” of course, but the emerging mountains of digital inputs around consumer media habits is fundamentally changing the planning game. Now we can find and cherry-pick shows, segments and day parts in ways never imagined from traditional ratings and demo reports. We open the TV Insider Summit exploring how bigger, deeper data fundamentally alters how buying decisions are made across both first and second screens. Does the buy side now know more about the value of the audiences and inventory than the sellers? How is the rise of so-called “data-infused linear TV buying” and used of online data poised to disrupt a decades old balance of power among buyer, seller and now a new layer of tech and partners? And are both the technologies and the media across online and traditional TV ultimately merging?

Moderator
Wayne Friedman, West Coast Editor, MediaPost 
PanelistS
Robert Aho, Partner, BrabenderCox 
Francois Lee, EVP, Investment Director, Assembly 
Alex Lundry, Chief Analytics Officer, Jeb Bush Campaign/Co-Founder, Deep Root Analytics 
10:30 AM
Research Presentation: Targeting Audiences Across Screens
TV isn’t dead, it’s just evolving. Viewing is more fragmented than ever, but presenting consumers with a consistent message across all media touchpoints is crucial for making an impact in today’s saturated advertising landscape. MAGNA GLOBAL explores the dynamics of the new video landscape, as well as the benefits of and current capabilities for targeting a single audience across all screens using both TV and digital technology.
Presenter
Luke Stillman, CFA, VP, Digital Intelligence, Magna Global 
11:00 AM
Whose Data Drives The TV Revolution?

Whose data will drive more efficient buying across new and old TV platforms? Will marketers be able to extend their own first party data to find those auto intenders whether they be on CBS prime-time or A&E at 2 am? Much like Facebook and Google, the cable and sat providers have the PII, but will they assert it on TV in ways the ISPs didn’t online? Or will NBC, CBS, Fox et. al. lock their inventory behind walled gardens of incompatible segments that hamper buyers getting a holistic view of available audiences? If broader, more detailed digital data is the new oil of media buying, then who owns the pipeline to TV viewers – marketer, network or distributor?

Moderator
Ben Hovaness, Managing Director, Marketplace Intelligence & Innovation, Omnicom 
PanelistS
David Algranati, Ph.D., SVP, Product Management, comScore 
Larry Allen, VP of Ad Innovation & Programmatic Solutions, Turner 
Kyle Roberts, President, Smart Media Group 
Jonathan Steuer, Chief Research Officer, Omnicom Media Group 
11:45 AM
Presentation: Finding The True Value of Voter Viewers in Campaign ‘16
Political media buying has always been at the leading edge of advanced TV techniques. Lead Team Crux media advisor Michael Beach explores how the Cruz campaign targeted offline audiences with data driven custom ratings and how different audiences got different TV plans. He shares early lessons from this election cycle about establishing the true value of a viewer across screens and rethinking historical allocations.
Presenter
Michael Beach, Senior Advisor for Paid Media Optimization, Cruz for President/Co-founder, Targeted Victory 
12:15 PM
Roundtables
Which Data Drives Advanced TV? - Larry Allen, VP of Ad Innovation & Programmatic Solutions, Turner
Data Infised TV Buying - Alex Lundry, Chief Analytics Officer, Jeb Bush Campaign/Co-Founder, Deep Root Analytics
Learning from Political Pioneers - Michael Beach, Senior Advisor for Paid Media Optimization, Cruz for President/Co-founder, Targeted Victory
1:00 PM
Lunch
Golf on Ocean Links Course
Beach Trail Horseback Riding
Kayak Eco-Tour in Talbot Island State Park
6:30 PM
7:30 PM
Ritz Carlton's Eight Burger Bar & Sports Lounge (next to Salt Restaurant)

Friday, 06/10

7:30 AM
Registration Opens
8:00 AM
Breakfast
Salon 3
DAY 2: Programmatic And The Cross-Screen Dilemma
8:45 AM
Keynote Interview: Data, Technology, Television
Salon 3
GroupM’s Modi Media, the first pure-play addressable/programmatic TV shop shares its early learnings from several addressable TV campaigns as well as the specialized expertise required for tackling this next generation of TV buying.
Interviewee
Jamie Power, COOk, one2one 
Interviewer
Joe Mandese, Editor-in-Chief, MediaPost 
9:15 AM
Programmatic Migration Or Cross Screen Integration?

Automated TV buying is inching along, but a media buyer’s need to aggregate audience diffused across TV, online video, social video, OTT and mobile is acute and immediate. Are the programmatic platforms pioneered online and migrating slowly to TV part of the solution? What is the state of the cross-screen video buy now? How are buyers and planners knitting together a video audience between first and second screens, across diverse performance metrics, and among a range of formats? Being “screen-agnostic” is an attractive goal, and re-aggregating fragmented viewership is a good grail to find. But what will it take to get there and how are brands making do with the patchwork that is here?

Moderator
Keith Pieper, VP, Technology, IMM 
PanelistS
Oscar Garza, Global Director of Programmatic, Essence 
Manny Hernandez, VP, Head of Display Activation, Essence Digital 
Jacob Kauble, Associate Media Director, SapientNitro 
10:00 AM
Presentation: How To Outsmart, Not Outspend, the Competition
Programmatic TV and Addressable TV are empowering brands to reach highly-segmented audiences with a meaningful message in ways that have never been done. This is the story of how Troy-Bilt ® launched a new product in a highly-competitive outdoor power equipment market. Segmented messaging, household-level targeting, programmatic buying and data-driven TV buying decisions allowed Troy-Bilt to outsmart -- instead of outspend -- the competition.
Presenter
Elizabeth Ballash, Media Director, Marcus Thomas LLC 
10:30 AM
OTT: TV Meets App

Arguably the fastest growing type of video and TV consumption, game consoles, streaming boxes and connected TVs are converting the TV grid into on demand apps. But what scalable audiences really are available here when fragmented across Xbox, Roku, Apple TV, Samsung and more? Is this the marriage of the best of TV experience s with the best of online targeting?

Moderator
Karen Ramspacher, SVP, Consumer Insights & Trends, GfK 
PanelistS
Eric John, Sr. Director Mobile & Video, IAB 
Oleg Korenfeld, Global Chief Platforms Officer, Wavemaker 
11:00 AM
Melding The Metrics: From GRP To Reach

Digital Video and TV are fast becoming fluid, nearly indistinguishable media experiences for audiences. But for media buyers the back end reconciliation, reporting and metrics are anything but fluid between the two screens. What tools and technologies will help bring these worlds together? Is programmatic video helping buyers not only become more efficient on TV but more sophisticated in crafting KPIs? Will these technologies change what sorts of impact we can expect from video advertising and even help move the agency business itself towards more outcome-based models?  

Moderator
Pat Dunbar, President, DiMAStrategy Group 
PanelistS
Jack Jackson, Associate Integrated Media Director, Zimmerman Advertising 
Lilian Ligor, Senior Manager, Global Broadcast Marketing, Vistaprint, Vista Print 
Fariba Zamaniyan, SVP, Audience Insight, TiVO Research 
11:45 AM
Presentation: Travel Marketing: A Mysterious Caribbean Destination Odyssey
A 2016 case study of the vagaries of purchasing addressable & programmatic TV for a Caribbean DMO including landscape, strategy, evaluations (data and schedule), and post analytics.
PresenterS
Ryan McArthur, Executive Vice President, U.S. Interactive Media 
Mitch Oscar, Programmatic TV Strategist, US International Media 
12:15 PM
Roundtables
From Video to Programmatic TV - Keith Pieper, VP, Technology, IMM
Measuring the New Big Screen - Pat Dunbar, President, DiMAStrategy Group
OTT - Karen Ramspacher, SVP, Consumer Insights & Trends, GfK
1:00 PM
Lunch
Golf on Oak Marsh Course
Bike Eco-Tour in Talbot Island State Park
Fishing Charter
6:30 PM
Cocktail PartyOcean Front Lawn
7:30 PM
Dinner ReceptionOcean Front Lawn

Saturday, 06/11

7:30 AM
Registration Opens
8:00 AM
Breakfast
Salon 3
8:15 AM
Sponsor Breakfast Presentation
DAY 3: Addressable and OTT
8:45 AM
Keynote Interview: Real World Data-Driven TV Deals: Crossing All Screens... and Hurdles
Salon 3

Data-driven TV deals continue to gain promise for TV marketers and networks. But questions remain over measurement, timing and how specific deals can work within a growing necessary cross-screen environment. We drill down into data-driven deals that are actually working for both seller and buyer. Erica Schmidt, executive vp/managing director North American of Interpublic’s Cadreon will help us navigate.

Interviewee
Erica Schmidt, Executive VP, Managing Director, North America, Cadreon 
Interviewer
Wayne Friedman, West Coast Editor, MediaPost 
9:15 AM
Presentation: Don’t Overthink PTV: How And Why We Got Started
Where do you start in advanced TV? Levelwing co-founder Steve Parker explains how and why his agency started exploring these platforms and what sort of inventory currently is available to clients. Using case studies of a large consumer brand, a niche b2b and a local travel destination, Parker shares their early learnings about programmatic and addressable TV’s efficiencies and impact.
Presenter
Steve Parker, Jr., CEO & Co-Founder, Levelwing 
9:45 AM
Addressable: Making The Most Of Two Minutes An Hour

Millions of households with advanced satellite and cable boxes can now be targeted by detailed household profiles that include income, ethnicity, children in house and even purchase history/CRM data from other sources. But much of the inventory is being sold by the pay Tv providers themselves across their allotted two minutes an hour. Tremendous targeting precision may be possible here but at what scale, price and purpose?

Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Jennifer Pelino, VP - Brand Media, Omni Channel Media, 8451 
Samantha Stecker, Director, Media Strategy & Innovation, Ocean Media 
10:15 AM
Roundtables
How to Get Started in PTV - Steve Parker, Jr., CEO & Co-Founder, Levelwing
Addressable TV - Jennifer Pelino, VP - Brand Media, Omni Channel Media, 8451
11:00 AM
Conference Concludes

Venue

The Ritz-Carlton, Amelia Island
4750 Amelia Island Parkway
Amelia Island, Flintshire, 32034
Make memories at The Ritz-Carlton, Amelia Island, where southern charm, magnificent scenery and casually elegant surroundings exemplify the gentle ambience of this barrier island’s luxury beachfront resort. Located on a grand stretch of pristine coastline, this North Florida resort is the perfect place to revel in the stunning coastal views revealed from the private balcony of luxurious accommodations inspired by the ocean. Surrender to serenity at the resort's on-site spa, indulge in fine  dining, or play 18 holes on the resort's private golf course, lined with ancient, moss-covered oaks. 100 years of history. Countless rewards. With an unshakeable credo and corporate philosophy of un-wavering commitment to service, The Ritz-Carlton has been recognized with numerous awards for being the gold standard of hospitality.
 
   
https://www.google.com/maps/place/The+Ritz-Carlton,+Amelia+Island/@30.5941443,-81.4446141,15z/data=!4m2!3m1!1s0x0:0xa42759c9bb91c722!6m1!1e1

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.