That's according to a new study from Stagwell's Harris Poll and the Milken Institute, which also found that 80% of business leaders are still trying to figure out the technology. ...

More than anyone I've known, Bill Duggan was made-for-advertising. I mean that in the good way. The question is whether advertising can make another Bill Duggan. ...

The Dallas Cowboys are a global entertainment brand that happens to play football. This week, we sat down with Senior Director of Brand Marketing Rob Sender to talk about growing an already passionate fanbase. ...

As AI begins to disrupt the economy, some believe states or the federal government can generate additional funds through a tax on AI computing. ...

Ferrara Candy spent more than a year deciding how to reinvigorate a Reagan-era favorite. ...

AMC Theatres is trying to find another way - using its big video screens and theaters when it is not using them for movies. How about live concert-like content performances? ...

An auction of 130 of Perry's personal belongings was announced earlier this week by Dallas-based Heritage Auctions. ...

For families earning over $100k per year, 75% said they ordered or ate out more than once per week. ...

Why a health awareness campaign featuring baseball? "When players say something, people tend to listen, and it becomes very relatable," says Merck exec. ...

Google Search, Shopping, and Performance Max campaigns will soon have AI-powered bidding and budgeting to help advertisers meet and manage campaign goals. ...

"That's not a sustainable chart," the 4As' Matt Kasindorf concluded, using his hands as the best gestural explanation for the decline in agency compensation fees and the rise in principal media-buying. ...

Turner was a key figure in and owner of the budding cable TV network business, giving modern TV business of the time some necessary high-profile spin. ...

...or creating cable TV's "superstation" or saving the American bison. It was shaming the world's richest men into becoming its greatest philanthropists. ...

Google's personal agent "Remy," currently being tested in the Gemini app, can act on behalf of humans - but the ad industry is only beginning to explore these advancements. ...

The fidgety, squishy and slimy concept plays into Gen Alpha's love for hands-on fun. ...

Linear TV is a cost-effective channel with extensive reach and long-term benefits, a new report from Circana finds. ...

TV still needs to up its game, despite what is still significant brand reach. Nielsen says a recent pilot co-viewing program shows some key results for February. ...