Marketing discipline and common sense both failed the cratering Nike brand. When does neglect turn into marketing malpractice? ...

Of all the self-aggrandizing things Trump has used our taxpayer dollars for, a paid ad calling on us to "love" him is the last straw. I mean, until the next one. ...

Many consumers have begun to settle into routines with preferred chatbots. The implications for advertisers are reshaping the traditional marketing funnel. ...

Some people are fussy about their inboxes, while others don't care much, Yahoo reports. ...

KYIV, UKRAINE -- I am writing from here, where as you might expect, war is front-and-center. Many of the conversations are about the rapidly-emerging concept of "Cognitive War." It's one quite familiar to the media industr ...

Uberall study found a whopping 83% of restaurant locations are "entirely invisible" in AI-generated suggestions. ...

It's not surprising that the start of this 24/7 livestream channel on YouTube began just after President Trump posted that he was banning CNN, MS Now, and Politico from the White House. ...

Netflix positions a revival of the 1990s sitcom "A Different World" as a dramedy, but the show veers more toward drama than comedy. ...

In a new political climate, the nonprofit revises its public mission statement -- but not its mission. ...

Cisco predicts AI network traffic will double every six months. Google advertising and YouTube services have already experienced the first wave of traffic in mainstream applications. ...

Red Sift launches tool for filing a Verified Mark Certificate. ...

The VML report advises that brands focus on the basics-competitive pricing, reliable delivery, product availability, and easy shopping-while making it easy for both AI tools and consumers to find and trust their products. ...

"You need to be distinguishing between the good bots and the bad bots, because some of them are likely to be your customers," ARF's Scott McDonald advised during this week's CIMM Summit, where others leaned in ...

"If you think that this is an overly pessimistic view, I want to assure you that it isn't, because in some corners of the industry, this is how we've been operating for years," Omnicom's Ben Hovane ...

The retailer is partnering with JYT for live experiences, plenty of content and a whole lot of denim. ...

A study by Hub Entertainment finds that the 'default' platform - the service viewers turn on first - is linear TV for 72%. ...

This revered animated series that premiered in 1989 shows no sign of slowing down or otherwise drifting into mediocrity as it enters its 38th season this Sunday on Fox. ...

SPO helped to reduce wasted ad spend from low-quality inventory and invalid traffic, and increased transparency and control across the programmatic supply chain. But it wasn't enough. ...

For the past three centuries, science has been the driver of reality. Now our media has reversed the tide from embracing science back to building a bulwark of our beliefs. ...

Can the company hold on with these restrictions for five years? And what happens after that? ...

Getting behind the wheel, no matter where I was going, inevitably made me happy. It reminded me of how I used to feel when I first got my driver's license. ...