For one, meet your audience where they are. Besides B2B staple LinkedIn, consider Bluesky. ...
Today's Opinions
As tariff concerns rise, shoppers rush to fill their pantries. ...
Our longtime columnist explains how writing for MediaPost "forced me to think. I don't have words for how valuable I believe that to be." ...
When was the last time you stopped trying to control what's next-and just let life unfold? That's exactly what Anne-Marie Rosser is doing. Instead of staying in the mindset of always getting ahead of uncertainty, t ...
There's one positive sign in all of the economic gloom: people are looking for info on Easter Eggs and sweets. ...
Gartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many people raised issues at the time of the acquisitions," but couldn't say why it took so long for the U.S. courts to examine them. ...
A survey by iSpot finds 16% of advertisers believe there will be declines in their budgets (1% to 49%), and 27% will see gains (1% to 49%) - while just 1% see their budgets climbing ...
A brief clip and newly posted photos provide a tantalizing glimpse at Ken Burns' sprawling documentary series on the Revolutionary War coming this fall. ...
And 45% say their personal financial situation is becoming worse, up sharply from 41% in March and February. ...
Illinois has its own such site, and is now running the one in Alaska. ...
With every new layer of optimization, something slips. The signal gets filtered. The intent gets diluted. And the human gets lost. ...
CTV advertising has a real mislabeling problem today, with billions of dollars of spend going to web video and bot traffic improperly presented. ...
Nimble offers advice that it says can help small businesses dispense with disconnected tool sets. ...
A U.S. High-Priced Drug List could mean companies shut out of selling compounded drugs would be able to do so again. ...
In announcing 10% price hikes in the U.S., the luxury brand is among the first to signal honest pricing to consumers. ...
Weeks after WPP acquired InfoSum for an undisclosed sum, there still are many unanswered questions. Here are a few of them. ...
CMOs have maintained performance marketing budgets and investments in conversion to sales strategies, but have reduced brand awareness, according to Gartner Senior Director Analyst for Marketing Kassi Socha. ...
A new World War II miniseries demonstrates that sometimes the use of flashbacks can be so overdone that confusion reigns. ...
Another strange moment in a different marketplace could be occurring - the upfront market for national TV networks and premium streaming platforms. ...
Just weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morning appointed a Chief AI Officer, indicating that it is the hot new title on Madison Avenue. So we asked an AI to assess t ...
But one group argues that SB 686 would help big publishers, not small ones. ...
More than 90% of respondents said they'd order a greater variety of items "if the food maintained on-premises quality during delivery," ...
Expenditures will decrease in every vertical for consumers, who are concerned about the impact of tariffs on the economy, Klaviyo reports. ...
For years, the ad industry spoke about "the year of mobile." Combine that today with the year of AI and automation. ...
In 2024, the U.S. saw a drop in scripted TV shows, with the number of scripted series falling by 24% to 481. ...
Short- and long-form content together balance quick, attention-grabbing posts with substantive, value-packed storytelling. ...
Periods of instability and budget cuts are rife with innovation and reallocation. ...
In the face of existential threats from a tinpot dictator, our national news media must look inside itself and gird for battle. ...
With a $1.3 billion acquisition and a splashy EA Sports partnership, Lowe's is testing new ways to reach both professionals and future DIYers. ...
By 2028, after three years of 27.2% compounded annual growth, a doubling of ad spend of this year's results is projected - to exceed $10 billion, according to eMarketer. ...