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Decision-maker built the last era of corporate leadership. Communicators are building this one. ...
Case against Penney depends on a ruling by the Ninth Circuit. ...
As Fox News enters its thirties it's worth noting that it's still less than half the age of its average viewer. ...
If you spend eight hours a day being curt with an assistant that happens to be software, how long before you start talking that way to your human assistant? ...
As the hardshell classic turns 10, the company digs deeper into its design roots. ...
More than 100 media, platform and brand partners - including Amazon, Conde Nast, iHeart, TikTok, People, Spectrum and the NFL - are contributing across channels. ...
CBS's new sitcom, "Eternally Yours," shares similarities with "Ghosts" -- starting with their paranormal plotlines. ...
Being visible for a brand doesn't always mean consumers will remember the name after seeing it in AI-based search query results, according to research released this week. ...
The overall television ad marketplace is stagnant. But isn't streaming/CTV still a rapidly growing business? ...
Stensul offers a new AI tool. But a survey from Ping Identity shows consumers are still nervous about AI. ...
If advertisers want to get a sneak peek at the future, they only need to look as far as Google DeepMind's multimodal AI model for on-device search introduced today. ...
Literacy has had a good run as a definer of social status. But that may finally be passe. ...
Years of paid social and creator programs have already produced everything a strong TV spot needs. ...
If you overlaid the blueprint for all the other "NCIS" shows on top of this new one, everything would align perfectly. ...
Skydance has confirmed that CBS News Editor in Chief Bari Weiss and CNN Worldwide Chairman/Editor in Chief Mark Thompson will remain, running separate operating news platforms. ...
We couldn't figure out where the app was directing us to find the Waymo -- and by the time we realized it was inside a parking lot, the vehicle had slowly pulled away. ...
Security scanners click on links, but they are not real engagement, Breaker says. ...
Many factors seem to have impelled the massive surge in streaming activity that commenced around 2015 and carries forward today. It must be conceded that for some consumers the quality of TV programming was an iss ...
An excerpt from soon-to-be-published "Competing at Machine Speed," a new book by Interpublic alum about what the agentic era portends for modern marketing. ...
Issuing an executive mandate for sky-high AI visibility, but insisting on only traditional press, sets everyone up to fail. ...
The turnaround in the perception of planning's influence comes as advertisers and agencies grapple with consolidation, turnover and the increasing role of AI in the mix. ...
I'm increasingly skeptical that the binary question -- "Did you use AI to write this?" -- tells us very much. ...
Comcast says traditional TV has 71% 'unique' reach, with streaming at 21% reach. The report also notes there is 8% overlap of TV and streaming. ...
A study by Kroger, Vidmob, and MMA Global examined whether predictive creative scoring can improve ecommerce outcomes by statistically identifying creative attributes driving increased sales conversions. ...
Generative AI now hands businesses like OpenAI and Anthropic - newcomers supporting smaller brands - the creative power and optimization tools of a full-service Madison Avenue agency. ...
Disney executives are frank about the tough market conditions, which took down CBS' 'Late Show with Stephen Colbert' earlier this year, according to senior network execs. ...
A new CBS drama that pits a trio of Davids taking on the Goliaths of Silicon Valley taps into fears and resentments that ordinary people hold about Big Tech and the billionaires who run it. ...
A new tool, the first of an autonomous ad platform, is now in beta, Follow Inc. says ...
Clicks were never the real problem. It was the expectation that a single, nuanced metric could do all the heavy lifting. ...
Ask for an operational audit breaking work into buckets: strategic work, repetitive implementation work, and complex tasks requiring a human touch. ...