The final shot in the finale is devastating: Kendall is walking downtown in Battery Park, toward the East River that looks as wide and roiling as an ocean. ...
Today's Opinions
One of my favorite features was a gentle chime when the red light turns green to signal it is time to get moving. ...
Email is also seeing strong growth and is rated an effective channel, Wpromote and Ascend2 report. ...
In 2021, about a year after Braams assumed the top marketing job, Unilever conducted its first major media agency review in six years. ...
Like social media, what will get us into trouble with AI are the things we don't know that we don't know yet. ...
It's time to reconsider going upstream, where the waters are clearer, engagements are cheaper, and new channels and technologies are proving viable. ...
McDonald's and Chick-fil-A's apps are now using location tracking to give the kitchen time to start preparing your order when you're getting close to the restaurant. ...
Some agencies don't measure any metrics at all. They're just flying by the seat of their pants. How can you possibly know what is going on with your agency if you aren't taking a closer lo ...
With a 25th birthday party and focus on value, the company hopes to keep its sizzling hot streak going, even in a rougher home-furnishings climate. ...
Kraft Heinz has a new approach to creating and measuring creative. Content required for campaigns continues to grow as the company begins to segment and target more channels. ...
Nvidia and WPP are partnering to develop a content engine for assets built on generative AI. The engine will support Nvidia's 3D content development platform Omniverse. ...
Warner Bros. Discovery CEO David Zaslav said the ad market faces a tough challenge for traditional national and local TV, adding: "The pricing of the marketplace is imperfect." ...
The culture wars surrounding transgender and LGBTQ+ issues and lifestyles are breaking out in retailing and beer marketing, but not in the TV biz. ...
That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8%, as advertisers shifted spend to other platforms. ...
Anyone paying attention to the video campaign for Marvel's latest MCU entry Guardians of the Galaxy Vol. 3 may have noticed Enterprise Rental brand co-piloting many of these spots. And if you're visiting one of Disney ...
Among tips offered by Sovos ShipCompliant and D2C platform Commerce7: Use discounted shipping "as a carrot" by offering it once customers hit a certain price or bottle number. ...
Few trips are initially booked because of email messages, but email has a role to play throughout the experience. ...
IF HALO does what it says it can, it should drive out some of the excesses, and should do so regardless of the platforms that make up the media mix. ...
Networking isn't just about meeting people that you might do business with; it's also about learning from them. ...
TikTok is now testing the Tako chatbot, designed to help make it easier to discover entertaining and inspiring content on TikTok. ...
Those who log in with a family member or friend's info will need to pay $7.99/month to keep Netflix, but paying half the list price is still a good deal for the original ad-free SVOD serv ...
Innocean Berlin has produced a series of images contrasting photographs taken by photojournalist Robert Capa with versions produced by an AI image generator which is fed a description of the original photo. ...
If the holding company model is predicated on selling the time of agency people to clients, and AI threatens to replace them with software outputs, what is to be done? ...
A new bill to require all cars to have access to AM radio has bipartisan support in the House and Senate, although one of the groups the bill benefits most is conservative broadcasters. ...
With so many moving parts at play, what exactly are the assumptions behind today's differing streaming business models? ...
With all those heads willing to get in vacation beds, travel & leisure advertisers are hanging out their shingles. ...
"They give some stats about women, people of color, diversity segments often self-selecting out of the candidacy pool, and it was such a great example in the industry of what good can look like." That examp ...
Most companies prefer to buy technology from European vendors, not big U.S. tech companies, Piwik PRO reports. ...
The company takes the podcast route, sponsoring "Recently Diagnosed? What To Expect," with tips from experts like an oncologist and breast surgeon. ...
"We need regulatory frameworks that anticipate and get ahead of the risks," Microsoft writes in a new report. "And we need to acknowledge the simple truth that not all actors are well-intentioned." ...
