AudiencePoint claims its new solutions go beyond traditional metrics. ...
Today's Opinions
But some wonder whether it will work as journalists seek to verify their identity on Bluesky. ...
As marketers chase "the next big thing" heading into 2025, this year's biggest opportunities will be strategic moves that add up to sustainable impacts, rather than big leaps. ...
By identifying relevant events that align with community values, brands can craft experiences that resonate deeply to foster more impactful relationships. ...
I would argue creator content is what mainstream media and entertainment companies want to be when they grow up. ...
With games in the U.S., Canada and Mexico, the retailer hopes to engage younger consumers in its own backyard. ...
"Here's why this partnership is so relevant and newsworthy..." Or so said Google's NotebookLM when I prompted it to write a column explaining why you should care about its collaboration with Spotify. ...
Overall U.S. TV viewership of women's sports is up 81% over the last three years. Women's sports only represents 2% to 4% of the $500 billion global sports market. ...
In February, "The Talk" on CBS will be replaced by a new afternoon soap, the first new soap on network TV in 25 years. ...
Future TV advertisers under the Trump Administration will need to have some new ad copy when it comes to the all-important holiday shopping season. ...
I had the pleasure of talking with Natalie Gomez, formerly Guzman, in January 2022 when she was the co-president & CMO of Savage X Fenty: Lingerie by Rihanna. Now GM & CMO at Tenore, she h ...
Subscribers will receive fewer and better ads, "The Verge" promises. ...
Donald Trump was the hero of New York, having just fixed the beloved Wollman ice skating rink, which had been languishing in government contracting hell for six years. Thirteen million dollars spent, with no results. ...
Twelve Labs, a GAI startup working with AWS, developed technology that makes searching videos as easy as seaching text. Searches include actions, objects, and background sounds. It can search through videos, classify scenes, summarize, and spl ...
The agency tech provider also announced they are the first holding cos. certified to integrate and offer its tech to their clients. ...
Artificial intelligence is viewed as the chief priority for the next year among marketers, Sagefrog reports - while email is not one of the highest spending items. ...
For one, go deep, not wide. Stop trying to be everywhere. Pick your trusted media partners carefully and double down on depth. ...
Around the world, governments have their legislative crosshairs trained on Big Tech. It's happening in the U.S., the EU, Australia and in my country, Canada. ...
Could major sell-side and buy-side streaming operating-system players merge? What would this mean for the business? ...
"Blue Bloods" ends its run with an episode that may or may not be an intentional comment on the chaos that many of us city residents perceive on our hometown streets. ...
Teen sings Crosby, Stills, Nash and Young's "Our House" to her dad, who puts in his Air Pods to hear the song clearly. ...
Chevrolet kept the "Equinox" name on its new electric crossover SUV because it is one of its most popular and recognizable names. ...
Publishers are wary - although licensing deals can clarify the legalities of using content to train large language models. ...
The Equifax breach occurred in 2017 and affected 140 million consumers. But people are being urged to be careful about responding. ...
Tech support scammers last month targeted eBay customers through fraudulent Google ads. Malwarebytes Labs identified multiple sponsored results created from at least four different advertiser accounts. ...
UC Irvine's Dr. Gloria Marks found through tracking research that we switch screens after 47 seconds on average, down from an average 2.5 minutes back in 2004. ...
Australia enacted a world-first law that bans social media platforms from allowing users under 16 years old. ...
Data analysis of terms of service and privacy policies of 57 influential digital firms has sparked discussion of regulatory reforms and user advocacy. This will change the digital ad industry. ...
The current level of around 72.6 million subscribers (55.3 million traditional cable, satellite, telco subscribers and 17.3 million "virtual"/broadband subscribers) could bottom out to around 50 million. ...
There have been plenty of apocalypse-pandemic TV dramas going back years, but a new one on MGM+ seems to relate specifically to our recent pandemic. ...
