Generative AI chatbots are reshaping the shopping experience, and it's a trend that will accelerate with the release of OpenAI SearchGPT. ...
Today's Opinions
Allying with sports teams and arenas is a time-tested branding tactic. But in the case of Chef Merito's relationship with the L.A. Dodgers, the alliance included much more than logo swaps. The seasoning and sauce bra ...
As the company savors the sauce revolution, America is clamoring for creamy, bolder condiments. ...
The ad positions her as just the warrior we need to lead the country into the future. In the ad, Trump gets smacked around pretty good. ...
The Chambers Group uses AI technology to help clients leverage its consumer profiles. ...
It's a matter of months, not years, of campaign spending, because the biggest factor now is what happens organically in the political news cycle leading up to an election. ...
The average TV consumer may be looking at least $60-$70 a month in total fees - comparable to (or more than) what they were paying before the streaming revolution started. ...
In this masterly spot, the spoken line is matched with an equally artful image. ...
For many, President Biden's live, televised farewell speech on Wednesday night was moving and historic. ...
MessageGears has enhanced its data warehouse suite for enterprise marketers. ...
Gartner offers tips on how to overcome the issues that come with ad technology. ...
Staying true to herself wasn't always easy for Jenny Dwork. Wisp's VP of marketing admits she had to sometimes make compromises early in her career in order to please the higher ups. She's since learned ...
Just days after Google scrapped plans to do away with cookies, Havas Media Network this morning disclosed results of a "landmark cookieless test" demonstrating 100% target audience reach. ...
Bing, DuckDuckGo, Mojeek and other search engines are no longer indexing and serving up full Reddit results as the company rethinks its business model. ...
Biotech company NeOnc is in clinical trials with products designed to break through the blood-brain barrier that normally inhibits cancer drugs from getting to their targets. ...
The multi-talented singer/songwriter hyphenate has emerged with yet another creative role: advertising copywriter and co-director. ...
A majority of advertisers plan to increase CTV ad spend this year by an average of 21%, a study finds. ...
YouTube has seen continued quarterly improvements in ad revenues since Q1 2023 - and its Q2 '24 results look good. But Wall Street was expecting a bit more. ...
The COVID-19 pandemic killed 1.19 million Americans. Is it really time now for a comedy series inspired by it? ...
But local political news ranks third in usage behind weather and crime news, Pew reports. ...
It's the summer of the meal deal and membership is where it's at - with every fast-food chain offering bundle deals or combos to help consumers combat high food costs. ...
Here are five things agencies can focus on to build an agency brand that wins business and makes magic. ...
Nearly half of Gen Z and Millennial marketers polled expect a significant revenue increase this year, compared to 27% of Gen X and 5% of Boomers. ...
Could pulling apart data's black box to layer in information from a highly accurate weather simulator become an ad-targeting option? ...
That's based on remarks IPG chief Philippe Krakowsky made during the holdco's Q2 earnings call this morning. Other big topics: retail media, commerce, AI and health. Creative, not so much. ...
In the first campaign from Dentsu Creative, the DIY retailer shows off the many ways live soccer can "Celebrate the Assist." ...
I was predicting cringe. But it was the opposite. I couldn't believe the retail giant could spend a whole 30-seconds embracing my exact neurotic spokes-pronunciation ramblings. I felt seen. ...
The campaign for Kamala Harris, the new Democrat Presidential candidate, raised an an eye-popping $140 million in just a few days from small - not billionaire - donors. ...
The incredible story of Snoop Dogg continues with the news that he will be carrying the Olympic torch on its journey to Paris. ...
TikTok views spiked on the day of the attempted assassination. ...