Dow Jones is demanding damages and destruction of any content contained in Perplexity databases. ...
Today's Opinions
By combining your historical first-party data with industry forecasts, you can set much better sales expectations and ensure your marketing budget is a good fit. ...
Hotels have to be able to identify guests and manage communications at scale. ...
In Canada and the U.S., political campaigns are not subject to phone and text spam control laws. ...
Students have a wish list to fulfill. Amazon's new branded series exclusively running on YouTube will ensure it is completed, providing students with essential learning supplies and resources. ...
This post begins with a MediaPost writer killing his own column about Donald Trump's McDonald's fry cook campaign event this week. Specifically, it was a review of a 30-minute video on CSPAN of Trump making fri ...
AI gives AR its intelligence, the ability to understand and interact with the world around you, making the experience fluid - and almost magical. ...
Live sports programming continues to be a major reason for brands to continue to spend big media dollars. How much will TV advertisers buy in? ...
In "AI and the Future of Us,"OpenAI co-founder Sam Altman and FBI Director Christopher Wray gave their perspectives on AI. ...
Trying to rehabilitate the fashion show, with its creepy, retrograde brand DNA, seems inauthentic and irrelevant for young women who were toddlers during the brand's heyday. ...
Gaming advertisers appear to be less worried about brand safety, ...
People can't help but smile both when they are driving the vehicle or when they see it on the road, VW's Andrew Savaas tells Drive Time. ...
Consumers are more likely to trust the brand if it displays a logo or check mark, Twilio reports. ...
For one, maintain traction with consumers by nurturing their decision-making journey without being intrusive. ...
The next frontier isn't just brands creating their own LLMs. It will be brands collaborating with adjacent companies to create a shared LLM that provides even greater value. ...
"It's like dealing with the mob," the venture capitalist says.. "You want to download an app? Cool, you gotta pay Google their cut." ...
It's not perfect as the agency acknowledges but can help some users at least try to verify the authenticity of certain images before sharing them. ...
Apple Intelligence is not available to the public, but a new report claims some at the company believe its AI lags at least two years behind industry leaders. Internal studies at Apple show just how mu ...
The WhatsApp spots featuring four of the stars of "Modern Family" are a nostalgic experience to watch even though the show ended its run four years ago. ...
John Miller, former CMO of NBCU Television Group, has deep contrition over his efforts falsely promoting Donald Trump. ...
The challenge is that there are bad impressions lurking around every corner. Placements that are not viewable, crowded, annoying, scammy, the list goes on. ...
Finding ways to deprecate cookies to protect consumer privacy is not enough. Advertisers are now being offered transparency and the ability to analyze each programmatic ad as it serves across the open web. ...
Elevator pitch: The richest man in the world begins offering cash payments, as well as a daily sweepstakes for a chance to win $1 million, to voters who help the campaign of a former president w ...
Publishers prefer an opt-in model, but tech companies are opposed. ...
It's time to get out those pre-Black Friday emails, experts say. The National Retail Federation forecasts that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023. ...
The poultry giant is rolling out a roast-from-frozen option to solve the holiday's largest pain point. ...
Nothing changes an industry more than consumer behavior. With costs, convenience and competition all on the rise, every industry is adapting to keep up with changing consumer expectations, but QSR has its own changes their reckoni ...
One way to connect with them: Consider the full spectrum of a woman's health journey and strive to address multiple aspects where possible. ...
AI hiring systems are arbitrage. They allow recruiters to level up while employees stand still. ...
Advertisers working with audio believe measurement tools and innovative applications related to AI are failing to live up to their potential for podcasting, radio and streaming. ...