"We recognize that it is essential to anticipate and respond to shifting consumer needs and preferences," says Nissan's Allyson Witherspoon.

EVs need to be talked about in a positive way by people like Chattanooga, Tennessee plant employee and Instagram user Rusty Greer, says VW's Scott Keogh.

Infiniti offers "everything for some people, not something for everyone," says Phil York, Infiniti global marketing general manager.

The bill, scheduled for a vote Tuesday by the Democratic-led House Ways and Means Committee, is part of a proposed $3.5 trillion spending bill.

These shifts indicate there are both risks and opportunities for automotive marketing teams in today's new vehicle marketplace, per IHS Markit.

Nissan required guests to wear masks as well as provide either proof of vaccination or a negative PCR test from within 72 hours before the event.

The greater Los Angeles area took the first spot for electric car adoption with the highest number of registered EVs (more than 230,000).

"When I say electric vehicles are the future, I'm not joking," President Joe Biden tweeted last week.

For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies.

For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies.