The Automotive Agency of the Year award goes to Saatchi & Saatchi, the lead agency of record for Toyota.

Materazzo will receive the honor April 5 during a Q&A with MediaPost Automotive Editor Tanya Gazdik at the MediaPost conference during the New York auto show.

it's unlikely EV hawkers Kevin Bacon and Will Ferrell have spent much time in the flyover states.

At the recent Chicago Auto Show, Toyota led the way with the global debut of a new model, the three-row 2024 Toyota Grand Highlander.

After "Binky Dad" aired, Kia's traffic spiked 230% to its branded pages on Cars.com.

By 2030, the number of available EV models in the U.S. is expected to increase 10 times over, from 26 in 2021 to 276, according to S&P Global Mobility.

I got to know the Santa Fe pretty well during the boring drive across Florida's famous "Alligator Alley."