Tesla is once again the most trusted EV brand, per CarGurus.

Last week's Marketing: Automotive conference included a jam-packed two afternoons of automotive marketers sharing insights, including a few "breaking news" items.

Mini USA is the latest to put actual consumers into its promo efforts, sharing the stories of five Mini-enthusiast couples who fell in love.

The programming will include executives from General Motors, Ford, Toyota, Honda and Hyundai.

One in four Gen Y and Z auto intenders say electric vehicle technology is a "must-have" in their next car, GfK AutoMobility tells "DriveTime."

GM's impressive 69% retention of its customers is attributed to its popular SUV and pickup lineup.

The Chevrolet Bolt EUV and Infiniti QX55 are radically different vehicles with one thing in common: technology takes center stage.

"I was left feeling fatigued and negatively influenced by brand marketing that wasn't properly controlled," says a recent car buyer.

Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly.

Mini USA once again is postponing Mini Takes The States, a biannual cross-country road rally that attracts upwards of 3,600 Mini enthusiasts.