• Pandemic Prompts Consumers To Seek Familiar, Even In Vehicles
    Like the tendency to grab our favorite old sweaters, car buyers are also drawn to familiarity and affordability,
  • Automakers Affected By Politics, But The 'Show' Must Go On
    GM announced campaign with optimism and inclusion as main themes, since "those are the types of messages the world needs to hear moving forward."
  • Pandemic Forces New Kind Of Auto Creative
    With filming restrictions continuing, Toyota instead is relying on exterior shots of the vehicle coupled with disembodied voices.
  • Ford Trends Report Finds Consumers Resilient
    Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly.
  • Automotive TV Spending Down 21% In 2020
    Toyota spent the most on TV advertising and subsequently garnered the most impressions, per iSpot.tv.
  • Lincoln, Mini Dominate In Satisfaction
    "The pandemic provided dealers with a wide-open path to allow different approaches to sell vehicles," says J.D. Power's Chris Sutton.
  • Automakers May Find Silver Lining In Pandemic
    An openness to buying online has not wavered since June, despite dealerships reopening across the country.
  • Consumers Willing To Buy Cars Online, With Caveats
    Pre-pandemic familiarity was definitely a factor, with 71% choosing auto brands they have bought before, according to Invoca.
  • Infiniti Unveils QX55 With Help From Singer Aloe Blacc
    "We've learned a lot about the powerful potential for this kind of engaging brand content," Infiniti's Phil York tells "DriveTime."
  • Nissan Rogue Doesn't Skimp On Standard Safety
    I was backing out of my driveway and the vehicle sensed impending doom, namely my neighbor's shrub, and applied the brakes very hard.
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