by Tanya Gazdik on Apr 19, 3:38 PM
Tesla is once again the most trusted EV brand, per CarGurus.
by Tanya Gazdik on Apr 12, 4:52 PM
Last week's Marketing: Automotive conference included a jam-packed two afternoons of automotive marketers sharing insights, including a few "breaking news" items.
by Tanya Gazdik on Apr 5, 4:15 PM
Mini USA is the latest to put actual consumers into its promo efforts, sharing the stories of five Mini-enthusiast couples who fell in love.
by Tanya Gazdik on Mar 29, 5:53 PM
The programming will include executives from General Motors, Ford, Toyota, Honda and Hyundai.
by Tanya Gazdik on Mar 22, 8:00 AM
One in four Gen Y and Z auto intenders say electric vehicle technology is a "must-have" in their next car, GfK AutoMobility tells "DriveTime."
by Tanya Gazdik on Mar 15, 3:38 PM
GM's impressive 69% retention of its customers is attributed to its popular SUV and pickup lineup.
by Tanya Gazdik on Mar 8, 6:59 PM
The Chevrolet Bolt EUV and Infiniti QX55 are radically different vehicles with one thing in common: technology takes center stage.
by Tanya Gazdik on Mar 1, 4:34 PM
"I was left feeling fatigued and negatively influenced by brand marketing that wasn't properly controlled," says a recent car buyer.
by Tanya Gazdik on Feb 22, 6:17 PM
Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly.
by Tanya Gazdik on Feb 15, 6:01 PM
Mini USA once again is postponing Mini Takes The States, a biannual cross-country road rally that attracts upwards of 3,600 Mini enthusiasts.
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