• Toyota, Tesla Most Popular Brands For EV Shoppers
    Survey from CarGurus shows that consumer intent to purchase electric vehicles is increasing, but concerns about cost and infrastructure remain.
  • Automakers Spend $530.1 Million On TV Ads In October
    The most-seen spot in October with 1.3 billion impressions is Hudson Rouge's "Fresh Take On Movement" for the 2020 Lincoln Aviator.
  • Lexus Brings Back Vehicles With Giant Red Bows
    "The automakers and their dealers want to close the year out on a high note," Cox Automotive's Michelle Krebs tells DriveTime.
  • Automakers Among Marketers Embracing Influencers
    The automotive industry is likely to "partner deeply" with influencers who can integrate a car's brand story with relevance to their audience, says Influence.co.
  • FCA Hiring 'Brand Experience And Innovation Manager'
    The employee will be charged with improving the overall customer experience for the Jeep Brand.
  • Automakers Secretive About Plans For LA Auto Show
    MediaPost will be back at the show on Nov. 19 with its second Marketing Automotive conference, which will include Lincoln Motor Co.'s Michael Sprague.
  • Volkswagen Partners With Nike
    The automaker's I.D. Buzz Cargo concept vehicle has been outfitted to resemble Nike's first delivery vehicle, a VW Type 2 Bus.
  • Infiniti Targets Different Kind Of Luxury Customer
    "Our target customers are going to consider luxury to be about experiences, pleasure, enjoyment, making the most of their time," says Infiniti's Phil York.
  • Infiniti Takes Different Approach To Luxury
    Affluent people now show their status more often through experiences instead of possessions, says Infiniti's Phil York.
  • Americans Like Driving, Have Difficulty Trusting Autonomous Features
    Getting vehicle owners to actually experience how good these systems truly are would have a tremendous impact on changing consumer perceptions, per Ipsos.
« Previous Entries