Survey from CarGurus shows that consumer intent to purchase electric vehicles is increasing, but concerns about cost and infrastructure remain.
The most-seen spot in October with 1.3 billion impressions is Hudson Rouge's "Fresh Take On Movement" for the 2020 Lincoln Aviator.
"The automakers and their dealers want to close the year out on a high note," Cox Automotive's Michelle Krebs tells DriveTime.
The automotive industry is likely to "partner deeply" with influencers who can integrate a car's brand story with relevance to their audience, says Influence.co.
The employee will be charged with improving the overall customer experience for the Jeep Brand.
MediaPost will be back at the show on Nov. 19 with its second Marketing Automotive conference, which will include Lincoln Motor Co.'s Michael Sprague.
The automaker's I.D. Buzz Cargo concept vehicle has been outfitted to resemble Nike's first delivery vehicle, a VW Type 2 Bus.
"Our target customers are going to consider luxury to be about experiences, pleasure, enjoyment, making the most of their time," says Infiniti's Phil York.
Affluent people now show their status more often through experiences instead of possessions, says Infiniti's Phil York.
Getting vehicle owners to actually experience how good these systems truly are would have a tremendous impact on changing consumer perceptions, per Ipsos.