Getting vehicle owners to actually experience how good these systems truly are would have a tremendous impact on changing consumer perceptions, per Ipsos.
Is a car commercial supposed to make you feel happy you are childless?
New vehicle sales in August look a little healthier than usual thanks to Labor Day weekend falling earlier this year, according to Edmunds.
Dogs are considered members of the family, and Autotrader aims to help shoppers find the perfect new car for traveling with their four-legged friends.
After spending a week dealing with charge and range anxiety, I have a new appreciation for the lifestyle adaptations having a full-electric vehicle requires.
Two huge classic car events are happening this weekend across the country from each other and will likely attract very different crowds.
Marketing agencies would be smart to bone up on mobility issues, since it's likely automakers will want to inform consumers about their efforts.
Adaptive cruise control has replaced traditional cruise control on many models, but many consumers don't understand how it works or why it's good.
"We see great opportunity in the sedan segment, which is why we're continuing to launch all-new and refreshed products," Nissan's Rob Warren says.
Nissan amped up its activities around the Formula E race in Brooklyn this past weekend.