by Tanya Gazdik on Jan 18, 8:35 AM
Like the tendency to grab our favorite old sweaters, car buyers are also drawn to familiarity and affordability,
by Tanya Gazdik on Jan 11, 5:50 PM
GM announced campaign with optimism and inclusion as main themes, since "those are the types of messages the world needs to hear moving forward."
by Tanya Gazdik on Jan 4, 6:12 PM
With filming restrictions continuing, Toyota instead is relying on exterior shots of the vehicle coupled with disembodied voices.
by Tanya Gazdik on Dec 28, 4:00 PM
Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly.
by Tanya Gazdik on Dec 21, 9:12 AM
Toyota spent the most on TV advertising and subsequently garnered the most impressions, per iSpot.tv.
by Tanya Gazdik on Dec 14, 6:37 PM
"The pandemic provided dealers with a wide-open path to allow different approaches to sell vehicles," says J.D. Power's Chris Sutton.
by Tanya Gazdik on Dec 7, 6:17 PM
An openness to buying online has not wavered since June, despite dealerships reopening across the country.
by Tanya Gazdik on Nov 30, 4:43 PM
Pre-pandemic familiarity was definitely a factor, with 71% choosing auto brands they have bought before, according to Invoca.
by Tanya Gazdik on Nov 23, 6:10 PM
"We've learned a lot about the powerful potential for this kind of engaging brand content," Infiniti's Phil York tells "DriveTime."
by Tanya Gazdik on Nov 16, 5:06 PM
I was backing out of my driveway and the vehicle sensed impending doom, namely my neighbor's shrub, and applied the brakes very hard.
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