Tesla is once again the most trusted EV brand, per CarGurus.
Last week's Marketing: Automotive conference included a jam-packed two afternoons of automotive marketers sharing insights, including a few "breaking news" items.
Mini USA is the latest to put actual consumers into its promo efforts, sharing the stories of five Mini-enthusiast couples who fell in love.
The programming will include executives from General Motors, Ford, Toyota, Honda and Hyundai.
One in four Gen Y and Z auto intenders say electric vehicle technology is a "must-have" in their next car, GfK AutoMobility tells "DriveTime."
GM's impressive 69% retention of its customers is attributed to its popular SUV and pickup lineup.
The Chevrolet Bolt EUV and Infiniti QX55 are radically different vehicles with one thing in common: technology takes center stage.
"I was left feeling fatigued and negatively influenced by brand marketing that wasn't properly controlled," says a recent car buyer.
Ford and other companies are interested to know what changes will stick after COVID-19, said Ford's Sheryl Connelly.
Mini USA once again is postponing Mini Takes The States, a biannual cross-country road rally that attracts upwards of 3,600 Mini enthusiasts.