"Lincoln has created an engaging, emotionally appealing marketing program that brings to life its 'American Luxury' positioning," says AMCI's Ian G. Beavis.
More than two in three Instagram users (68%) log on specifically to interact with social media influencers.
Hyundai's Boston-centric spot will star actors Chris Evans, John Krasinski and Rachel Dratch and baseball legend David Ortiz.
Audi will display "futuristic vision" vehicles like the Audi AI:ME while the Nissan Ariya Concept makes its North American debut.
Mercedes-Benz reportedly is pulling out of next year's New York International Auto Show, but November's AutoMobility LA attracted a record number of debuts.
"At Subaru, it is our responsibility to show love and respect to all who interact with us," said Subaru of America CEO.
Nearly 80% of drivers who don't currently drive a sedan are considering one for their next car, says Nissan's Rob Warren.
Automakers spent an estimated $519 million on TV ads during November, a decrease of 2.1% from October's $530.1 million.
Mercedes-Benz reportedly pulling out of next year's New York International Auto Show, but just-concluded LA Auto Show attracted record number of debuts.
Other auto brands on the Black Friday leaderboard, according to Captify, are Audi, Ford, Toyota and Kia.