The automotive industry is likely to "partner deeply" with influencers who can integrate a car's brand story with relevance to their audience, says Influence.co.
The employee will be charged with improving the overall customer experience for the Jeep Brand.
MediaPost will be back at the show on Nov. 19 with its second Marketing Automotive conference, which will include Lincoln Motor Co.'s Michael Sprague.
The automaker's I.D. Buzz Cargo concept vehicle has been outfitted to resemble Nike's first delivery vehicle, a VW Type 2 Bus.
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