There was no shortage of activations, including test-drive opportunities with a range of vehicles. Even kids ages 4-8 could drive mini electric Land Rovers on a miniature course.
In one stunt, the Kelley Blue Book Price Advisor dial with its white, red and green pricing zones is shown, immediately followed by a sporty car drifting into the Fair Market Range of the vehicle.
Ford created a 67-second Mustang Day video which includes historic footage of Mustangs through the ages and the drivers who are devoted to the brand.
Millennials are the most likely to be distracted while driving, with only 35.4% saying they concentrate while driving, compared to 38.1% of Gen Xers and 46.1% of Boomers.
Since 2010, fans have been able to vote for the Kia NBA MVP Award. Kia's fan voting program on NBA.com/KiaFanVote and Twitter has expanded to include all the end of season Kia NBA Performance Awards.