• Land Rover Capitalizes On Kentucky Three-Day
    There was no shortage of activations, including test-drive opportunities with a range of vehicles. Even kids ages 4-8 could drive mini electric Land Rovers on a miniature course.
  • Autotrader Takes A High-Energy Tack
    In one stunt, the Kelley Blue Book Price Advisor dial with its white, red and green pricing zones is shown, immediately followed by a sporty car drifting into the Fair Market Range of the vehicle.
  • Ford Celebrates National Mustang Day
    Ford created a 67-second Mustang Day video which includes historic footage of Mustangs through the ages and the drivers who are devoted to the brand.
  • Drivers Won't Pay Attention, But Fear Self-Driving Vehicles
    Millennials are the most likely to be distracted while driving, with only 35.4% saying they concentrate while driving, compared to 38.1% of Gen Xers and 46.1% of Boomers.
  • Kia Continues Strong Ties To NBA
    Since 2010, fans have been able to vote for the Kia NBA MVP Award. Kia's fan voting program on NBA.com/KiaFanVote and Twitter has expanded to include all the end of season Kia NBA Performance Awards.